INTRODUCTION
Background of the Study
Shopping online is very relevant today. The internet is widely used as a tool
to sell products and even students nowadays are also doing this as a part-time
job. Good marketing strategies must be practiced by the seller. It’s not only
posting pieces of stuff online and wait for the customers to order or buy
products from them. They need to have good marketing strategies and deal
with the customers as well. In that way, buyers will trust them and their online
business might not only work but maybe it can grow and expand. There are
many ways to have your own business but today, online selling is in the
mainstream. This research is important to have knowledge on what’s
happening inside this type of business especially to these sellers who are still
minors. Age is not a reason to not know the right etiquette to sell freely online.
Since these sellers are still in the midst of their schooling, the research aims to
find out their strategies on how they are doing this type of business.
Statement of the Problem
Generally, the study aims to find out the marketing strategies done by
selected Senior High School learners to attract customers and to be successful
in online selling.
Specifically, this study aims to answer the following questions:
1. Why do these learners choose online selling?
2. How do they manage their time on being learners and at the same time
young entrepreneurs?
3. What are the advantages and disadvantages of online selling?
Scope and Delimitation
The research is about how the Senior High School Learners are doing their
transactions online and what are they doing to have loyal customers.
E-commerce is the new, fastest way to start a business. This is a form of
selling products by posting it online. It is admired by many for it is easier to buy
products through online and also it is not time consuming.
This will only focus about E-commerce. Businesses who are not involved in
E-commerce are outside of the study.
Questionnaires will be given to the selected participants to answer specific
questions regarding the research topic.
Setting
Rizal College of Taal, (RCT) will be the setting of the research which is
located at Calle G. Marella St., Taal, Batangas. Only Senior High School
learners from the said school will be the participants of the study.
Significance of the Study
The results of this research study will benefit the following:
Minor Online Seller. The result of this research will give them new knowledge
on how to have a good marketing skills for customers to trust them. This will
also be beneficial to students who are online sellers since it will remind them to
prioritize their studies.
Learners. This research will be helpful to fellow students who also want to
have extra income while studying.
Parents. This will be helpful to our dear parents especially to the parents of
online sellers who will know about e-commerce. They will also be informed of
other things their children are doing.
Future Researchers. This will be helpful to those researchers in the next
generation because this will be a guide if ever they're making the same study
that is related to this topic.
Basic Literature Foundation
Technology is widely increasing causing the internet to become a shopping
media besides it from being a media to communicate
(Hadiyati, Fatkhurahman, Pailis, Suroto, 2017). In South East Asia, including
Philippines, online shopping has become a virtual gold of mine. Because of this,
expansions are widely increasing for shopping mails (Nis, 2014). E-commerce
is a quick start for business. All you need is an internet connection and your
computer, you can now easily start your own business without any hassle. This
also provides you new channels for you to reach more customers. Even a new
seller or an existing seller, customers are continuously there (Hufford, 2017).
General Objective of the Problem
Due to the increasing population of these student sellers, the main objective of
the research is to find out why did these students chose to sell online even if
they are still studying. It is important to know the reason why did they choose
to be in this field. Knowing that they are still learners, what do you think are
the things that influenced them to join the business? This has been made to
come up with the idea of studying the online marketing strategies and the
behavior done by the participants of the research.
Specific Questions:
1. It is also important to know how are they doing transactions using online
and what strategies are they doing to be successful in this kind of business.
[Link] we know that they are students, the research also aims to know how
they manage their time on being learners and young entrepreneurs.
Introduction
Background of the Study
Shopping online is very relevant today. The internet is widely used as a tool to
sell products and even students nowadays are also doing this as a part-time
job. Good marketing strategies must be practiced by the seller. It’s not only
posting pieces of stuff online and wait for the customers to order or buy
products from them. They need to have good marketing strategies and deal
with the customers as well. In that way, buyers will trust them and their online
business might not only work but maybe it can grow and expand. There are
many ways to have your own business but today, online selling is in the
mainstream. This research is important to have knowledge on what’s
happening inside this type of business especially to these sellers who are still
minors. Age is not a reason to not know the right etiquette to sell freely online.
Since these sellers are still in the midst of their schooling, the research aims to
find out their strategies on how they are doing this type of business.
Statement of the Problem
The main objective of this qualitative research is to find out what marketing
strategies in E-commerce are done by the participants. E-commerce is a very
cheap way to start a business that’s why even these learners are doing this as
a part-time job.
Scope and Delimitation
The research is about how the Senior High School Learners are doing their
transactions online and what are they doing to have loyal customers.
E-commerce is the new, fastest way to start a business. This is a form of
selling products by posting it online. It is admired by many for it is easier to buy
products through online and also it is not time consuming.
This will only focus about E-commerce. Businesses who are not involved in
E-commerce are outside of the study.
Questionnaires will be given to the selected participants to answer specific
questions regarding the research topic.
Setting
Rizal College of Taal, (RCT) will be the setting of the research which is
located at Calle G. Marella St., Taal, Batangas. Only Senior High School
learners from the said school will be the participants of the study.
Significance of the Study
The results of this research study will benefit the following:
Minor Online Seller. The result of this research will give them new knowledge
on how to have a good marketing skills for customers to trust them. This will
also be beneficial to students who are online sellers since it will remind them to
prioritize their studies.
Learners. This research will be helpful to fellow students who also want to
have extra income while studying.
Parents. This will be helpful to our dear parents especially to the parents of
online sellers who will know about e-commerce. They will also be informed of
other things their children are doing.
Future Researchers. This will be helpful to those researchers in the next
generation because this will be a guide if ever they're making the same study
that is related to this topic.
