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Entrepreneurial Marketing in UK Beauty Salons

The document discusses entrepreneurial marketing in beauty salons in the United Kingdom. It notes that beauty salons have seen significant growth in the UK as they help people rediscover themselves through new cosmetic products. Previously focused mainly on women, beauty salons now also attract more male customers who want to look better and feel more confident. Visiting beauty salons is psychologically connected to how people see themselves and want to be seen by others. The marketing techniques of beauty salon entrepreneurs, including partnering with analytics firms, help expand their businesses while earning more through service fees.

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70 views3 pages

Entrepreneurial Marketing in UK Beauty Salons

The document discusses entrepreneurial marketing in beauty salons in the United Kingdom. It notes that beauty salons have seen significant growth in the UK as they help people rediscover themselves through new cosmetic products. Previously focused mainly on women, beauty salons now also attract more male customers who want to look better and feel more confident. Visiting beauty salons is psychologically connected to how people see themselves and want to be seen by others. The marketing techniques of beauty salon entrepreneurs, including partnering with analytics firms, help expand their businesses while earning more through service fees.

Uploaded by

jeganathan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

For assignments help please contact / Whatsapp

+919626956700

Literature review 4000 words

Entrepreneurial
Marketing in the Beauty
salons in the United
Kingdom
Beauty salon in the United Kingdom:

The use of the beauty products and beauty salon has seen a phenomenal growth in the United
Kingdom. This is mainly because they use this as a tool for identifying who they are thus the
process of self-identification who they are helps in the process of rediscovering themselves
with all the new cosmetic products in the salons. In the past it was only highly prevalent among
the women and beauty sector only focused on the female customers whereas now there is a
phenomenal shift towards the male customers because of the increase in the awareness among
the people to make them look better, confident and attractive. Looking presentable / beautiful
has a strong connect with the individual self-confidence. (Abraham and Dijkstra, 2011).

Thus people frequently visit the beauty salons in United Kingdom and they keep working to
improve their physical appearance. Thus the use of the cosmetics and the frequency of the visit
of the beauty salons have a strong psychological connection with the individual and how they
will be seen by the outside world. Many of the researchers have worked in this accord and have
tried to establish the strong connection between the physical appearance the confidence of the
individual. (Adams, 1977)

Social view:

Thus the process of grooming oneself in a beauty salon will help in not only change the way
the society views them but also will have a strong impact on the image or perception about
them is changed within themselves. Their self-perception is more important in the process than
the view of the society outside and the one who understands himself and moulds himself to
make him acceptable is the most successful in the process. Thus they must have develop a
strong self-image, body language, image, strong perception of themselves and finally they work
hard to create a mood for the current state of life by their appearance – the role of salon is most
significant in this process. (Adams, et al., 1983)
Thus this is one of the most essential parameters in the path of discovery towards their
enhancement of physical appearance and advancement in life. (Walster, 1974)

Conclusion:

Thus influencing the customers in form of hidden marketing is also prevalent among the
Entrepreneur’s as they never directly involved in this process and deploy partnership with
analytics firms who help to expand their businesses at the same time gain a premium of their
earnings as service charges. Thus the possibility of expansions are higher in beauty salons as
the business is not high street like in the past and the future of this business is more on the
process of innovation and thus they are in the hands of the innovative Entrepreneur’s.

References:

Abraham P. B. and Dijkstra, P. (2011). “Does Attractiveness Sell? Women’s Attitude Toward
a Product as a Function of Model Attractiveness, Gender Priming, and Social Comparison
Orientation.” Psychology and Marketing, vol. 28(9), September, p.958–973

Adams, G. R. (1977). “Physical attractiveness research: Toward a developmental social


psychology of beauty.” Human Development, vol.20 (4), p.217-239.

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