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Global Desi Consumer Perception Survey

This document contains a questionnaire to understand consumer perception of Global Desi, an apparel brand. The questionnaire asks consumers about their shopping frequency at Global Desi, what occasions they buy for, their views on pricing, what motivates their purchases, their satisfaction with policies, and their overall shopping experience and likelihood to recommend. It collects personal information at the end.

Uploaded by

Shagun Poddar
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We take content rights seriously. If you suspect this is your content, claim it here.
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438 views3 pages

Global Desi Consumer Perception Survey

This document contains a questionnaire to understand consumer perception of Global Desi, an apparel brand. The questionnaire asks consumers about their shopping frequency at Global Desi, what occasions they buy for, their views on pricing, what motivates their purchases, their satisfaction with policies, and their overall shopping experience and likelihood to recommend. It collects personal information at the end.

Uploaded by

Shagun Poddar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

2/25/2019 Consumer Perception Towards Global Desi

Consumer Perception Towards Global Desi


The objective of this questionnaire is to understand and study consumer perception, attitude and
motivation towards Global Desi.

* Required

1. How often do you buy from Global Desi? *


Mark only one oval.

Monthly
Quaterly
Half yearly
Yearly

2. For what occasions do you generally buy from Global Desi? *


Mark only one oval.

Festive wear
Casual wear

3. How do you find the pricing of Global Desi? *


Mark only one oval.

Very expensive
Moderately expensive
Affordable

4. What factors motivates you to shop from Global Desi? (you can select more than one
options) *
Check all that apply.

Location of the store


Vibrant colours an prints
Discounts and Promotions
Latest trends
Price
Quality of merchandise

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5. Are you satisfied with the exchange and return policy at Global Desi? *
Mark only one oval.

Yes
No

6. On the scale of 1 to 5 rate your overall shopping experience at Global Desi *


Mark only one oval.

1 2 3 4 5

1 being the lowest 5 being the highest

7. Is the staff at Global Desi able to provide able to provide you with required assistance? *
Mark only one oval.

Yes
No

8. On a scale of 1 to 5 rate the visual display and layout of the store *


Mark only one oval.

1 2 3 4 5

1 being the lowest 5 being the highest

9. Would you purchase from a similar brand offering similar quality at a less price? *
Mark only one oval.

Yes
No

10. Would you recommend your friends and family to shop from Global Desi? *
Mark only one oval.

Yes
No

Personal information
11. Name

12. Age

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2/25/2019 Consumer Perception Towards Global Desi

13. Occupation
Mark only one oval.

Student
Working professional
House maker
Business

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