POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Mabini Campus, Sta. Mesa

FEASIBILITY STUDY:

PRINTING PRESS

Prof. Marianito Dimaandal

Charisse Gonzaga (HRDM 3-6N)

Contents :

I. Project Summary

1. Brief Description of the project

2. Summary of the findings and conclusions

II. TIMETABLE AND STATUS

1. Actual or target dates of period

III. MANAGEMENT ASPECTS

1. Management during the pre-operating period

a. Project Originators

b. Project promoters/managers

d. Personnel/Work Force

2. Management during the operating period

a. Form of Business

b. Internal organization

1. Function of each unit

2. Organizational chart

c. Owners

d. Management Personnel

1. Duties

2. Requirements
 3. Recruitments

4. Compensation

e. Personnel/Work Force

1. Skilled required

2. Number of required for each skill

IV. MARKETING ASPECTS

1. Demand

2. Supply

3. Pricing

4. Marketing Programs

5. Projected sales quantity

V. TECHNICAL ASPECTS

1. Products specification

a. Products to be produced

2. Product process

a. Detailed Flow Chart

b. Requirements for the processes

3. Production capacity and production schedule

4. Physical Facilities

a. Location
 1. Description of the Location; location map

b. Area and Layout

1. Description of the Area

2. Proposed layout – plans and drawings of structure

c. Other facilities

1. Major machinery and equipment requirements

d. Production in-puts

1. Materials

2. Labor

e. Utilities

VI. FINANCING

1. Sources selected or proposed for short-term financing, long-

term financing and suppliers credit and their respective users.

VIII. FINANCING ASPECTS

1. Major assumptions used

2. Financial estimated

3. Financial analysis

IX. SOCIAL DESIRABILITY OF THE PROJECT

1. Government revenue

2. Consumers

3. Employee
PROJECT
SUMMARY
Brief Description of the project

A printing press is a device for evenly printing ink onto a print medium
(substrate) such as paper or cloth. Printing Press is a capital oriented
venture. The importance of printing and graphic arts sector are often
under-estimated. Print media nowadays is the trend because of its
effective advertising, promotion and communication used by other
business. Due to stability in economy in last few years, there has been a
positive trend in all major business sectors of the country.

REGISTERED NAME OF THE ENTERPRISE:

STAR

PRINTING PRESS
Star Printing Press proposed location is at Elliptical Road corner
Commonwealth Avenue. The site is very accessible to our target market,
students, workers of different establishments and employees of
government offices and because it resides beside the national road,
people from different places can access the business as well.

SUMMARY AND FINDINGS

Print media is one of the most effective and economical mediums of

communication and promotion and is used by all major businesses. Its
significance in day to day business promotion and marketing cannot be
ignored. In today’s competitive environment, businesses require
appropriate marketing & promotional tools to build product recognition in
the market. From brochures to packaging all are means of effective sales
promotion tools and require services of printing press.

The basic aim of this proposal is to provide basic information in setting

up a Printing Press Business. All the material included in this document is
based on data/information gathered from various sources and is based
on certain assumptions.
 PROJECT
TIMETABLE AND
STATUS
TIME TABLE AND STATUS

The time table shows the activities within the certain period of time, from
the allocation or preparation to the star of the business. From February
to May are the better months for the preparation, before the school year
starts.

DESCRIPTION DATES

Planning Design Research

Ownership Formation DECEMBER
Source of fund
Acquisition of Proposed Business
Location
Registration and acquisition of
licenses and permits JANUARY – MARCH
Selection of Supplies
Building Construction
Purchasing of Facilities &
Equipment
Installation
Recruitment & Selection of APRIL
employees
Orientation and Training
Start of Normal Operation MAY
MANAGEMENT
ASPECTS
MANAGEMENT ASPECTS

Partnership is the form of ownership which is project will materialize. The

business will be owned and managed by five persons. There will be
hiring, and training of the owners to make the progress of the business
smooth, and the management to be easier.

Management studies consist of the following:

a. Form of Business

b. Internal organization

1. Function of each unit

2. Organizational chart

c. Owners

d. Management Personnel

1. Duties

2. Requirements

3. Recruitments

4. Compensation

e. Personnel/Work Force

1. Skilled required

2. Number of required for each skill

MANAGEMENT DURING THE PRE-OPERATING PERIOD

During this period we did initiate my plan brainstorming. It is important

that we identify what business we going to put up-on how much we know
about the product and the product line, how profitable it is, what
business will fit for our available capital, etc. After we came up with a
kind of business to put up, we planned for the best location, for it is of
utmost importance in any kind of business. In the form of ownership, we
will be registered at SEC, DTI, BIR, SSS and the Local Government of
Quezon City as a limited partnership where the liability to third person is
limited only to extent of his capital contribution to the partnership.

After the thorough and careful planning and selecting the best
alternatives, next is obtaining the needed licenses and permits for legal
purposes in order to legalize the proposed business. Followed by this is
the careful planning of the layout to be renovated in the site. Once the
clear design and layout is agreed upon, the complete renovation of the
site takes place. This will be done in time through the help of the
construction company, until the building is ready to be occupied. Next is
the completion of needed machineries, equipments, furniture & fixtures.
Remaining components needed in our business establishment such as
raw materials and others should also be completed as soon.

Lastly within this period is to make sure that everything is settled, and
that each of these resources are in their right place and right time, ready
to operate.
PROJECT ORIGINATORS:

 Designer (Owners)
 Foreman
 Construction Worker

PROJECT PROMOTER/MANAGER:

 General Manager
 Human Resource Manager
MANAGEMENT DURING THE OPERATING PERIOD

ORGANIZATIONAL CHART

PARTNERSHIP

EXECUTIVE BOARD

EXECUTIVE DIRECTOR

GENERAL MANAGER HUMAN RESOURCE

MANAGER

SUPERVISOR

GRAPHIC OFFSET- PRINTING

DESIGNER PRINTING OPERATOR
PERSONNEL
DUTIES AND WORKING HOURS:

WORKING COMPENSATION
POSITION DUTIES
HOURS
governing the
organization by
establishing broad
policies and
objectives;
selecting,
appointing,
supporting and
reviewing the
performance of
the chief
executive;
ensuring the 8 hours
Board of Director availability of (9am-
adequate financial 6:30pm)
resources;
approving annual
budgets;
accounting to the
stakeholders for
the organization's
performance;
setting the salaries
and compensation
of company
management.

Create designs,
500.00
concepts, and
8 hours (Contribution
sample layouts
Graphic Designer (9am- Benefits: SSS,
based on
6:30pm) Pag-ibig,
knowledge of
PhilHealth)
layout principles
 and esthetic design
concepts.
Determine size and
arrangement of
illustrative material
and copy, and
select style and
size of type.
Review final
layouts and
suggest
improvements as
needed.
Review job orders
to determine
production time,
color sequence,
quantities required
and other paper
and ink 500.00
specifications, load 8 hours (Contribution
Printing Press
paper, install and (9am- Benefits: SSS,
Operator
adjust plates, load 6:30pm) Pag-ibig,
and mix ink colors. PhilHealth)
Monitor quality
consistency during
production runs
and make
adjustments as
necessary.
Sets ups, adjusts,
and operates
offset printing
presses to print
various printed
500.00
materials.
8 hours (Contribution
Offset Printing Develops and
(9am- Benefits: SSS,
Operator maintains the
6:30pm) Pag-ibig,
correct pressure
PhilHealth)
and registration
between the plates
and ink in order to
obtain a clean,
clear impression of
 the material being
printed.
Supervise and
coordinate the
activities of
production and
operating workers, 500.00
such as inspectors, 8 hours (Contribution
Supervisor precision workers, (9am- Benefits: SSS,
machine setters 6:30pm) Pag-ibig,
and operators, PhilHealth)
assemblers,
fabricators, and
plant and system
operators.
The General
Manager is
responsible for the
overall attainment
of sales targets,
budgets and net
income objectives. 500.00
He comes up with 8 hours (Contribution
General Manager plans and (9am- Benefits: SSS,
programs. 6:30pm) Pag-ibig,
Obtains profit PhilHealth)
contribution by
managing staff;
establishing and
accomplishing
business
objectives.
Responsible for
550.00
employment
8 hours (Contribution
Human Resource (including external
(9am- Benefits: SSS,
Manager recruiting and
6:30pm) Pag-ibig,
internal
PhilHealth)
reassignment).
 BOARD OF DIRECTORS

NAME OF THE PARTNERS ACQUIRED FROM AMOUNT

CHARISSE GONZAGA PERSONAL FUND 1,500,000

CHRIS TOMLIN PERSONAL FUND 1,500,000

JARED ANDERSON PERSONAL FUND 1,500,000

Other Personnel

Working Compensation
Description Requirements
Hours (benefits)
Candidate must
possess at least a
High School
Diploma, Vocational
Diploma / Short
Course Certificate,
Bachelor's/College
Minimum (SSS,
Degree , any field.
Receptionists 8 Pag-ibig, &
Must have self
PhilHealth
confidence in their
abilities, motivated &
have desire to work
in a fast paced
environment w/ an
emphasis on
customer service
Minimum (SSS,
Minimum (SSS, Pag-
Security Guard 8 Pag-ibig, &
ibig, & PhilHealth
PhilHealth
 At least High school
Minimum (SSS,
graduate
Maintenance 8 Pag-ibig, &
20-35 yrs. Old,
PhilHealth
Hard working

JOB REQUIREMENTS

GENERAL MANAGER

 Candidate must possess at least a Bachelor's/College Degree.

 At least 1 year(s) of working experience is required for this
position.
 Male, 21 - 45 years old.
 1 Full-Time position(s) available

HUMAN RESOURCE MANAGER

 Candidate must possess at least a Bachelor’s/College Degree,

Human Resource Management or equivalent.
 At least 1 year(s) of working experience in the related field is
required for this position.
 21-45 years old
 1 Full-Time position available.

GRAPHIC DESIGNER
  Candidate must possess at least a Bachelor's/College Degree in
Art/Design/Creative Multimedia, Advertising/Media or equivalent.
 At least 1 year(s) of working experience in the related field is
required for this position.
 Not younger than 21 years old
 Must be hardworking, honest and responsible.
 With good communication skills.
 2 Full-time position.

PRINTING PRESS OPERATOR

 Candidate must possess at least a Vocational Diploma / Short

Course Certificate, any field.
 At least 1 year(s) of working experience in the related field is
required for this position.
 Must have knowledge in handling printing press machine.
 Applicants must be willing to work in Quezon City.
 Male, not more than 30 yrs old.
 3 Full-time positions.

OFFSET PRINTING OPERATOR

 Candidate must possess at least a Vocational Diploma / Short

Course Certificate,
 At least 1 year(s) of working experience in the related field is
required for this position.
 Male, 25 - 45 years old
 Must be hardworking, honest and responsible.
  With good communication skills.
 3 Full-Time position(s) available.

SUPERVISOR

 Candidate must possess at least a Bachelor's/College Degree ,

 At least 1 year(s) of working experience in the related field is
required for this position.
 Applicants must be willing to work in Manila.
 Male, 23 -45 years old
 Must be hardworking, honest and responsible.
 With good communication skills.
 1 Full-Time position available.
RECRUITMENT

Recruitment is the search for potential applicants for actual and

anticipated vacant positions in the organization. It is a process of linking
the sources of labor and the organization which is the specific labor
market. Before we recruit applicants, we make sure that they qualify our
requirements and standards, for them to be able to serve the customers
well.

STEP 1

The manager that needs a particular worker fills out a requisition form
stating the vacant position, qualifications of the person needed, his
duties and responsibilities, the starting date of work and the justification
for such requisition. If a job analysis which contains the job description
and job specification is already available, the work of the requisitioner
who merely copies the corresponding job code number on the form is
simplified.

STEP 2

The general manager takes action on the request. If approved, the form
goes to the Human Resource Department. If disapproved of if there is a
need for clarification of certain points, a request for a discussion with the
requisitioner is made. Final action taken only after the discussion.
STEP 3

The Human Resource Manager looks into the application file to see if
there is any job applicant who qualifies for the position.

STEP 4

If any, the job application is notified of the opening and is requested to

come for more screening.

STEP 5

If none, the recruitment process starts using the source of applicants

adopted by the establishment in recruiting

After enough applicants are recruited for a particular position, screening

begins.

The initial phase consists of the use of the information sheet provided by
the company and the resume of the applicant which is also called bio-
data or curriculum vitae. During the first reception of the applicant, the
interviewer takes note of the former’s physical appearance, fitness, voice
and speech. His academic and professional qualifications, if any and
personal data are noted carefully during the preliminary interview
An investigation of the applicants previous history is conducted by asking
his references and by getting clearances from some government
agencies like police or NBI.

The final phase consists of interviews with the HR Manager. A thorough

physical examination is conducted towards the end of the entire process.

COMPENSATION

Employees will be compensated on the number of hours they have

worked, given every 15th and 30th day of the month. Salaries based on
the job they do and the longer the hour they work, the higher the
compensation they can get. The starting rates will be minimum rate, and
after 6 months there is a provision for increases.

Basic Rate x 125% = Overtime Pay

WORK SCHEDULES

FROM : Monday to Saturday

Operating Hours 9 am

Closing Hours 6:30 pm

With 1 hour break on 12 noon and 30 minutes coffee on the afternoon

anytime.
PERSONNEL TRAINING

Employees will receive proper orientation and training according to their

job’s nature. They should be able to specialized in their field of work, and
job rotation will not be practiced. They will be introduced to the
procedures they will use in performing their job.
Marketing
ASPECTS
MARKETING ASPECTS

The market study is considered as the lifeblood of all project feasibility

study. While profitability is generally the focal point of a project study,
the question of the demand is the most basic issue. Obviously, there can
be no discussion of profitability or to other aspects of the feasibility study
if there is no demand. It is therefore, imperative that the market study
be given the first consideration.

DEMAND ANALYSIS

An analysis of the demand is part of the important task of identifying the

needs of consumers and determining whether they are willing and have
the capability to pay for the products a business is contemplating to
provide.

To be able to know the consumer’s attitude towards printing press

product, we conducted a survey that would give us ideas regarding
consumer’s taste, wants, needs, frequency of buying, the buying power,
etc.

HISTORICAL DEMAND OF NEWSPAPER AND MAGAZINE FOR THE

LAST 3 YEARS

Description 2009 2010 2011

Daily 18,670 25,050 44,673
Monthly 578,770 776,550 1,384,863
Yearly 6,945,240 9,318,660 16,618,356
Yc = initial value

Yn = final value

N = Number of years

HISTORICAL DEMAND OF OTHER PRODUCTS FOR THE PAST 3 YRS

(BOX and PAMPHLET):

Description 2009 2010 2011

Daily 33,500 56,780 69,920
Monthly 1,038,500 1,760,180 2,167,520
Yearly 12,462,000 21,122,160 26,010,240

The project demand for the Newspaper & Magazine is shown on the next
table using arithmetic straight line as the method of projection since the
demand for newspaper & magazine is constantly increasing, based on the
historical demand for the last 3 years.

Projected Demand of the Products for the next 10 yrs :

Year Newspaper and Magazine Box and Pamphlet

2012 21,454,914 39,558,480

2013 26,291,472 53,106,720

2014 31,128,030 66,654,960
 2015 35,964,588 80,203,200
2016 40,801,146 93,751,400
2017 45,637,704 107,299,680
2018 50,474,262 120,847,920
2019 55,310820 134,396,160
2020 60,147,378 147,944,400
2021 64,983,936 161,492,640

SURVEY ANALYSIS

To forecast the demand, we have to consider the location, price,

population, classes of people and competitors.

Through the survey, we have found out that.

1. 45% of the respondents read newspaper, 28% read a magazine, 14%

used a box for packaging, and 11% used a pamphlet, while 2% of the
respondents do not used it all.

2. The most number of respondents answered that they usually read

newspaper everyday.

3. Most of the respondents prefer to read newspaper on morning.

SUPPLY

The supply depends on the customers, because it is a Printing Press we

are just accepting orders. The demand depends on how many will the
customer order. We expected 32% of sales every year.
DEMAND AND SUPPLY

It is now essential to combine the findings on the demand-supply

situations. The analysis may be conducted in the following manner:

1. Compare the demand and supply trends.

2. Determine the amount of demand unsatisfied. If the demand appears

to be fairly satisfied by supply, it is important to consider either both

of the following :

a. Whether the factors affecting the market may disrupt the

equilibrium so as to cause demand to grow faster than supply.

b. Whether the quality of service is such that it may create

additional demand or redirect part of existing demand in its

favor.

3. Determine the share of the market by establishing the proposed

service volume against the total market size.

LIST OF POPULATION IN QUEZON CITY AND CITIES AROUND IT :

CITY/ POPULATION AS OF NUMBER OF

MUNICIPALITY 2012 BARANGAYS
City of Manila 1,652,171 897
Quezon City 2,761,720 142
San Juan 121,430 21
Marikina 424,150 16
Caloocan 1,489,040 188
Valenzuela 575,356 32

PRICING

BOXES

SIZES QTY PER BUNDLE PRICE

4 x 4 x 12‖ Corrugated Boxes 25 17
4 x 4 x 18‖ Corrugated Boxes 25 19
4 x 4 x 20‖ Corrugated Boxes 25 22
4 x 4 x 24‖ Corrugated Boxes 25 26.50
4 x 4 x 28‖ Corrugated Box 25 30
4 x 4 x 30‖ Corrugated Boxes 25 31.5
4 x 4 x 36‖ Corrugated Boxes 25 34
4 x 4 x 12‖ Corrugated Boxes 25 36
4 x 4 x 48‖ Corrugated Boxes 25 40
4 x 4 x 60‖ Corrugated Boxes 25 52.5
4 x 4 x 72‖ Corrugated Boxes 15 72
5 x 5 x 10‖ Corrugated Boxes 25 14
5 x 5 x 36‖ Corrugated Boxes 25 36
6 x 6 x 12‖ Corrugated Boxes 25 16
6 x 6 x 18‖ Corrugated Boxes 25 22.50
6 x 6 x 24‖ Corrugated Boxes 25 34.50
6 x 6 x 36‖ Corrugated Boxes 25 40
6 x 6 x 38‖ Corrugated Boxes 25 44
6 x 6 x 40‖ Corrugated Boxes 25 47
6 x 6 x 48‖ Corrugated Boxes 10 61
6 x 6 x 60‖ Corrugated Boxes 10 84
6 x 6 x 72‖ Corrugated Boxes 15 92.50
7 x 7 x 12‖ Corrugated Boxes 25 18
8 x 8 x 12‖ Corrugated Boxes 25 18
8 x 8 x 14‖ Corrugated Boxes 25 20
8 x 8 x 16‖ Corrugated Boxes 25 22
8 x 8 x 18‖ Corrugated Boxes 25 23
8 x 8 x 24‖ Corrugated Boxes 25 29
8 x 8 x 36‖ Corrugated Boxes 25 50
8 x 8 x 48‖ Corrugated Boxes 25 73.50
10 x 10 x 24‖ Corrugated Boxes 25 38
10 x 10 x 36‖ Corrugated Boxes 25 50
10 x 10 x 38‖ Corrugated Boxes 25 52
10 x 10 x 40‖ Corrugated Boxes 25 56
10 x 10 x 48‖ Corrugated Boxes 25 63

PRICE
Newspaper (430 mm × 280 mm) 0.25/page
Magazine (8.5‖ x 11‖) 1/page
Pamphlets (A4) .75/page
Pamphlets (A5) .85/page

MAKERTING PROMOTION

In order for us to promote our business, we have to conduct an effective

way of introducing ourselves to the market. We are going to advertise,
give free goods which displays our product name and put up a website
and promote there at the same time.

Advertisement can be done through leaflets, posters, stickers, and

attractive banners which will contain our latest offers and promos. It will
also be a huge help to catch the attention of the people. In giving free
goods, we know that we can have their loyalty and aside from that, we
increases our customers through the experience of others. They could
access our store from anywhere through our website, where we could
show them our products, prices, job openings, and other things they
wanted to know about STAR Printing Press. Through this site, we could
also process orders and obtain feedbacks like comments or suggestions
from our customers.
TECHNICAL
ASPECTS
PRODUCT SPECIFICATION

PRODUCT DESCRIPTION
A newspaper is a
scheduled publication containing news of current
events, informative articles, diverse features,
Newspaper
editorials, and advertising. It usually is printed on
relatively inexpensive, low-grade paper such
as newsprint.
A Magazine are publications that are printed with ink
Magazine on paper, generally published on a regular schedule
and contain a variety of content.
A pamphlet is an unbound booklet (that is, without
a hard cover or binding). It may consist of a single
sheet of paper that is printed on both sides and folded
Pamphlet in half, in thirds, or in fourths (called a leaflet), or it
may consist of a few pages that are folded in half
and saddle stapled at the crease to make a simple
book.
Box describes a variety of containers and receptacles
for permanent use as storage, or for temporary use
often for transporting contents. A corrugated box is a
very common shipping container. When no specific
Box shape is described, a box of rectangular cross-section
with all sides flat may be expected, but a box may
have a horizontal cross section that is square,
elongated, round or oval; sloped or domed top
surfaces, or non-vertical sides.
PRODUCTION PROCESS

Getting Order

Conceiving Idea

Sketching

Approval of Sample

Image Setting

Plate Making

Ink & Water Press Run Paper

Ink & Water

Binding

Packing

Delivery
The Design/Creative Stage

In the Design Stage the designer prepares the design of the product
taking into account the overall look and feel of the paper. Text to be
printed is typed and graphics to be shown are created. Designing of
graphics is of two types, halftone and line art. Halftone is the
reproduction of continuous-tone artwork (such as a photograph) through
the application of a screen that converts the image into dots of various
sizes. Line art is the art that is made up of continuous lines such as pen
& ink drawings or typefaces. There is no tonal difference from one area
to another. After designing the designer sets page layout and the design
is sent to the pre-press department.

The Prepress Stage

In the Pre-press Stage the artwork is taken from its delivered state
(either reflective art or digital file) all the way to the press plates. In pre-
press stage:

1. The artwork is transformed to negative film either by imaging a digital

file through an image setter, or by shooting reflective artwork with a
copy camera.

2. The pages are stripped together into a flat9 that reflects how the
pages will be printed on the press sheet.

3. The flat is burned onto a metal plate.

After the flat is burned onto the plate, the plate washed in the developing
chemical. This developed plate is wrapped around the press cylinder. For
the purpose of this feasibility, this process will be outsourced because of
the high capital cost of machinery and equipment used in the process
and the infrequent use of
machinery.

The Printing Stage

The Printing Stage covers the transfer of an image to paper. Offset

lithography is based upon the principle:
―The ink and water do not mix.‖

The paper is fed through the press from a pile of paper already cut to the
size of the machine. Offset printing presses print at a high speed. When
a printing plate is made, the printing image is rendered ink-receptive and
water repellent, while the non-printing areas are rendered water
receptive and ink-repellent. The ink is distributed to the plates through a
series of rollers. On the press, the plates are dampened, first by water
rollers, and then ink rollers. The rollers distribute the ink from the ink
fountain onto the plates. The image area of the plates picks up ink from
the ink rollers. The water rollers keep the ink off of the non image areas
of the plate. Each plate then transfers its image to a rubber blanket that
in turn transfers the image to paper. The plate itself does not actually
touch the paper. All of this occurs at a high speed. During the process
the machine man checks the blending of inks to maintain the color
control. Print quality is checked frequently by the press operator.
The Bindery Stage

The Bindery Stage is when any trimming, folding, perforating, collating,

stitching, or gluing is performed as required. Mostly, Printing Press
performs the trimming and folding in-house, and works closely with an
outside bindery on the collating, stitching and gluing. A typical job such
as an 8.5 x 11 newsletter may include:

1 A post press cut

2 A half fold
3 A double parallel fold

For the purpose of this feasibility, this process will be outsourced because
the process is labor intensive and to perform the process in-house the
business requires steady orders of binding.

Technology/Process Options

Following different technology/process options are available for printing:

1. Offset Lithography
2. Web Printing
3. Letter Press
4. Flexo
5. Gravure
6. Screen Printing
7. Waterless Lithography
8. Digital Printing
Off Set Lithography

The basic principle of offset printing—the dominant printing process—is

simple: ink and water don't mix. Early lithographers etched images onto
flat stone. These images would accept ink, while the porous stone
accepted water. When ink was applied, it stayed on the greasy image
area and avoided the rest of the stone.

Modern lithography uses the same concept but adds one important
element. In modern presses, the image is transferred from the printing
plate to a rubber blanket and then to the paper. This process is called
offset printing.

Although there are many different kinds, sizes and qualities of offset
presses, the basic configuration remains the same. When the printing
plate is exposed, an ink-receptive coating is activated at the image area.
On the press, water rollers dampen the plate, first, then by ink rollers.
Ink adheres to the image area and water to the non-image area. As the
cylinders rotate, the image is transferred to the blanket. Paper passes
between the blanket cylinder and the image is transferred to the paper.
The major types of offset presses are sheet fed and web. In a sheet fed
press, cut paper is delivered into the machine. In a web press, paper
comes on a large roll and is cut after printing.

Web Printing

Web printing is offset lithography printing on large continuous rolls of

paper known as webs. Expensive at shorter runs, it is most commonly
used for the production of newspapers, magazines and catalogues due to
its speed and economy at runs over 250,000 per hour.

Letter Press

Formerly the standard printing process, letterpress is now largely used

for specialty work such as fine art prints, books and posters. In the
process, the image area is actually raised above the rest of the plate, so
the image makes a physical impression on the paper. Modern letterpress
uses a photo-etching technique to remove the non-image area from the
plate.

Flexo

Modern flexography, often called flexo, is a versatile process that uses

photo-etched plates. The non-image areas on these plates are etched
away, leaving only the printing surface that carries the ink directly to the
printing material (referred to as the substrate). Flexo is best suited for
printing on a rolled substrate other than paper such as box boards, foils,
plastics, newsprint and more. Common applications for flexo include
labels, tabs, corrugated boxes, cartons and newspapers.

Gravure

Basically, gravure turns everything in the image into halftone dots. The
plate cylinder consists of tiny cells, varying in depth and width, which
hold the ink. As the press runs, a blade scrapes excess ink off the surface
of the plate, leaving ink only in cells. As the paper contacts the plate, the
ink is transferred, reproducing type, rules, graphics, and photographs as
composites of very fine dots. Gravure is used only in very long runs,
usually for publications and packaging printing.

Screen-Printing

In screen-printing, ink is expressed through a stretched fabric mesh by a

squeegee blade to reproduce the original image onto the substrate
below. A variety of materials such as paper, plastic, metal, fabric and
glass can be screen-printed.

Waterless Lithography

Print buyers are hearing more and more about waterless offset as the
process becomes more commonly used in the United States. Almost any
offset printing press can be converted to run waterless if it is retrofitted
with a cooling system that, among other things, helps maintain the ink's
temperature. Newer presses are available with the conventional
dampening system and a cooling system so that they can run waterless.
Special plates must be used so that the non-image area still repels the
ink.

Digital Printing
Unlike traditional (offset) printing presses, digital presses are made to
produce short-run (1 to 5000 copies) quick-turnaround, full color jobs.
In traditional printing, your job goes from your desktop to a digital proof,
to an image setter (for making film), to another proof, to a plate maker,
to the printing press. But in digital printing your job goes from your
desktop to a proof to plates to the press - or even directly from desktop
to press.

Limitations of digital printing include limited paper size and quality of 4-

color reproduction. In addition, not every printer offers digital printing
options.

PRODUCTION CAPACITY AND PRODUCTION SCHEDULE

Number of
Number of
operating
One Unit of Machine Capacity shifts per
days per
day
year
Daily (per color) 16,000 8 312
Monthly (per color) 64,000 240 312
Annual (per color) 768,000 2,880 312
PHYSICAL FACILITIES

LOCATION

The plant shall be situated at Corner of Elliptical Road, Commonwealth

Avenue. This is the most ideal plant location together with our store
because of the following reasons:

1. The access to and availability of raw material sources.

2. The availability of skilled and unskilled labor.

3. Quezon City is the most populated city in Metro Manila

4. It is near in the Quezon City Hall, Police Station and Hospital.

5. For the employees and customers, there is no hassle in transportation

because it is the widest lane in Metro Manila.

6. It is near in schools like University of the Philippines, Ateneo de

Manila, New Era University, Diliman Preparatory, etc.

ALTERNATIVE LOCATION

Alternative location will be on Claro M. Recto, Sampaloc Manila, right

beside University of the East. The target market will be students at the
University Belt. It will be one of the best spot for this kind of business.
Manila is the 2nd highest population in Metro Manila.

AREAS AND LAYOUT

The plant layout is designed to reduce cost, increase in output and

provide convenience and satisfaction to employees as well as to
customers.
The management considered the factors such as its closeness to the
probable target market’s area and the convenience for employees and
customers.

It is located beside the public market so it can be notice by the passerby

and motorists.
MACHINERIES AND EQUIPMENTS

The machines and equipments used in printing process will be placed

logically and properly inside the printing room, so that moving around it
would be easy and conflicts in use would be minimized. All equipments
and machineries must be checked after every six months cleaning the
surface, the interiors if necessary, and oiling as well. All of the
machineries are imported because there’s no kind of that machine here
in Philippines.

MAJOR EQUIPMENTS

A. OFFSET PRINTING

 One unit Heidelberg SM 102 – 6 color 30,800,000

 Two unit Heidelberg SM 102 – 4 color 44,100,000
 Two unit Heidelberg SM 72 – 4 color 23,000,000
 Two unit Heidelberg SM 74 – 2 color 8,260,000
 One unit Heidelberg SM 52 – 2 color 5,320,000

B. Two unit Cutter Polar 45 computerized 840,000

C. Printing Press Computer to plate 1,050,000

OTHER EQUIPMENTS

Centralized Air Conditioner 150,000

Telephone & Internet 2,500

Water Dispenser 9,000

Fire Extinguisher 3,780

Generator 95,000

Sony Component 23,000

Speakers 3,000

Bundy Clock 3,500

Exhaust Fan 2,100

Vacuum Cleaner 3,300

Office Table 17,490

Office Chair 103,563

Computer 750,000

SUPPLIES

The proponents have chosen Office [Link] and Malik Paper Mart as
our supplier in raw material needed. Some of our raw materials are
imported, because they sell a smaller price.

UTILITIES

A. ELECTRICITY 255,436.80

The electricity will be supplied by Meralco

B. WATER 29,367.90

The water supply provided by Manila Water Services

C. TELEPHONE & INTERNET 2,500.00

Legal aspects
LEGAL ASPECTS

In order for our business to be legally established and operate well, there
are government requirements that should be secured and obtained. The
following are the common requirements and fees imposed to the
partnership:

1. Municipal Permits or Licenses

The following papers should be the first to be accomplished in securing

the application for business permits and licenses.

a. Certificate of Registration

From Bureau of Domestic Trade

b. Photocopy of the certificate of registration from Securities

and Exchange Commission, accomplished by the
corresponding Articles of Partnership or Corporation. The
business permit made up all other Permits and Licenses
needed starting a particular business includes:

c. Mayor’s Permit

d. Business Tax

e. Garbage Fee

f. Sanitary Permit

g. Signboards/Billboards

h. Electric Permit
Second is the processing for the application of Mayor’s Permit, the
requirement includes:

a. Photocopy of articles of Incorporation of Partnership

b. Photocopy of Certificates of SEC Registration

c. Photocopy of DTI Registration

d. Sanitary Permit secured from the municipal. Health Office

that

includes sanitary fee and garbage fee

e. Fire Safety Permit

f. Building Permit from the City Engineer’s Office

g. 3 copies of business application form

2. Department of Trade and Industry

The name of the business should be registered to protect it from being

used by other entities of business and wants to get involved in the same
kind of business.

The applicants are requested to submit:

a. One (1) name of the Partnership

b. Four (4) alternative names written in order of present

preference

c. Photocopy of SEC Registration

 d. Articles of Incorporation

3. Bureau of Internal Revenue (BIR)

Any business should secure a company number and shall register with
appropriate Revenue District Office (RDO) which has jurisdiction over the
place where the main office is located. The company Tax number is
permanent and it is to be used by business firm for several business
purposes.

Some legislation that needs to be considered could have direct and

indirect bearing on the business. Such things can be summarized as
follows:

[Link] Legal Participation

Every business operation in the Philippines is required by law

to secure the following:

a. Articles of Ownership

b. Certificate of SEC

2. Documents necessary for registration

a. Tax Identification Number (TIN)

b. Business Permit
 c. Registration with SEC for partnership and Corporation and
registration with Bureau of Domestic Trade for single
proprietorship.

d. Residence Permit

e. Articles of Incorporation

4. Securities and Exchange Commission

Under this section, the business is required for registration of Partnership

and Corporation. The business should submit a photocopy of the
Partnership Articles and By-Laws and pay the filing fee of 1/10 of 1% of
the authorized capital accompanied by residence certificate

a. Article of Incorporation Php 300.00

b. By-Law Php 500.00

c. Legal Research fee (1 & of filing fee)

5. Social Security System

In business, every employers and employees are required to be a

member of SSS and PhilHealth for their own benefits. It is used in order
to secure the rights of both employer and employees if something bad
happens. The employers are also obliged to pay half of the amount of
their employees’ SSS and/or PhilHealth contributing fees. (it depends on
the contract or agreement by which the employer and employee agreed)
Financial
aspects
SOURCES OF FINANCING

The final scheme for this project would involve initial contribution from
the three (3) partners.

The sources of Star Printing Press capital are the following:

NAME OF THE PARTNERS ACQUIRED FROM AMOUNT

Charisse Gonzaga Personal Fund 50,000,000

Chris Tomlin Personal Fund 50,000,000

Jared Anderson Personal Fund 50,000,000

TOTAL CONTRIBUTION 150,000,000

INCOME STATEMENT – the project’s total revenue, total cost and net
income for each presented.

BALANCE SHEET – is consisting of the assets, the corresponding liabilities

and capital of the project. The overall feature of the firm’s financial
condition as of the end of each year presented.

CASH FLOW STATEMENT – the systematic presentation of cash receipts

and disbursements of the operation, investment and financial activities of
each year are shown.
 Social
desirability of
the product
SPECIFIC CONTRIBUTION OF THE STUDY

The project is contributing the owners through profits that will earn on
the said business. The project will also give benefits to the customers by
offering one of a kind Printing Press by offering them special different
products in one place which surely satisfy their needs and demands.

The business project can contribute to the society through paying taxes
to the government. And, these taxes will help to their projects and for
the development of schools including facilities, hospitals, health centers,
road construction and other government property.

Lastly, by putting up this business we can employ a jobless person. We

can help them to be train in this field of business that will enhance their
skills.