PASINGAW

A SWEET POTATO WITH A TWIST

August 27,2019

Christine Silahis
Jastine Darantinao
Fairy Fajardo
Eric John Francisco
Cyryll Layug

Pasingaw Incoporation
Emilio Aguinaldo College
1113-1117 San Marcelino St, Ermita, Manila, Philippines
COPYRIGHT © 2019
 TABLE OF CONTENTS

Title Page………………………………………………………………………………………….. 1
Table of Contents……………………………………………………………………………….2

Parts of Business Plan……………………………………………………………………….3-9

Executive Summary…………………………………………………………………………….3
Company Description………………………………………………………………………….3
Operations Plan…………………………………………………………………………………3-4
Market Analysis……………………………………………………………………………………5
Product Plan…………………………………………………………………………………………5
Swot Analysis……………………………………………………………………………………….6
Organization and Management Team Plan…………………………………………..7
Marketing Plan…………………………………………………………………………………….8
Financial Plan…………………………………………………………………………………….8-9
EXECUTIVE SUMMARY

Pasingaw Incorporation offers a good quality product of food. We provide to all of

you the unique and the best sweet product that you'll never forget. Our team will
assure that this product is affordable and delicious at the same time. The
pasingaw inc. is located at emilio aguinaldo college. The company wants to give
you the product that you deserve. And we all know that most of filipinos loves to
eat sweets. A lot of people sweet foods when they are having a particularly bad
day. But when Filipino diners want to feel better, they tend to look for something
sweet in their main course, so our product will provide them the best dessert that
the comforting flavours gratify the stomach, making one instantly feel better. In
addition to that, our product packed with nutrients such as beta-carotene,
potassium and fiber, it is also low in calories, making them a good addition to
a healthy diet, whether you're trying to lose weight or just make better food
choices.

COMPANY DESCRIPTION

Our company name is Pasingaw Incorporation. The company is owned by

Christine Silahis, Jastine Darantinao, Fairy Fajardo, Eric John Francisco, and Cyryll
Layug. Our business is located at Emilio Aguinaldo College. We chose that location
because our target market is the students and teachers. Since the school has
many students, we believed that our business will grow to its uniqueness and
with this delicious taste. Pasingaw Incorporation is new to business industry so we
are hoping that our business will grow little by little. We didn’t expect too much
but we know that our business strategies will help us to recognize our product to
have more investors and customers.
OPERATIONS PLAN

Our company aims to sell sweet potato that will makes people puts into pleasure
and satisfy their cravings for sweets. Furthermore, our goals are to sell this
product to people as much as we can to make this product become popular and
successful in the field or in the industry of business. The procedure of this product
is first, scrape the potato. Second, place it in the llanera. Third, steam it up to 30
minutes. Then, wait it to form and become soft. Next, puts some condensed milk
and margarine. After that puts some coconut flesh. Finally, puts some cheese on
the top of it.

WHO-
Production Department- Cyryll Layug
Research and Development Department- Eric John Francisco
Purchasing Department- Christine Silahis
Marketing Department- Jastine Darantinao
Human Resource Department- Christine Silahis
Accounting and Finance Department- Fairy Fajardo

WHAT-
Production Department- Production is the functional area responsible for turning
inputs into finished outputs through a series of production processes. The
Production Manager is responsible for making sure that raw materials are
provided and made into finished goods effectively.
Research and Development- A company's research and development department
plays an integral role in the life cycle of a product. While the department usually is
separate from sales, production and other divisions, the functions of these areas
are related and often require collaboration.
Purchasing Department- Purchasing Department ensures timely delivery of
materials from vendors, generates and tracks purchase orders and works
alongside the receiving department and the accounts payable department to
ensure that promised deliveries were received in full and are being paid for on
time.
Marketing Department- The Marketing Department plays a vital role in promoting
the business and mission of an organization. It is the Marketing Department's job
to reach out to prospects, customers, investors and/or the community, while
creating an overarching image that represents your company in a positive light.
Human Resource Department- Human resources department refers to an
organization's focus on improving the knowledge, ability, skills, and other talents
of their employees. It is the integrated use of training, organization, and career
development efforts to improve individual, group, and organizational
effectiveness.
Accounting and Finance Department- The accounting department is responsible
for recording and reporting the cash flow transactions of a company. This
department has some key roles and responsibilities, including accounts
receivable, accounts payable, payroll, financial reporting, and maintaining
financial controls.

WHERE-
The information on daily operations will be in conference room. Conference hall
or conference room which is also known as meeting room is a room provided for
singular events such as business conference and meetings whereas pertinent
information will be passing out.

WHEN-
Every Friday will be the deadline for when the tasks and goals are to be
completed and every Sunday will be the checking of remarks whether it is
approve or will be rejected.

HOW MUCH-
10,000 pesos will be the amount or the cost of each department needs to
accomplish and complete the tasks of our company
MARKET ANALYSIS

Our product which is sweet potato are new in the industry of business, but it is
healthy and highly nutritious. Adding in, this product can satisfy also the cravings
of the people who loves to eat sweets. Likewise, our target market is also who
loves to eat sweets especially children and high schoolers. On the contrary, in this
field, many people sells with this kind of business. We have so many competitors
or businesses and companies that are selling desserts and sweets product.
Wherefore, we're at disadvantage because our product is only created recently.
Moreover, our target market are people who are teachers and students of Emilio
Aguinaldo College-Manila in UN avenue. For the reason that, it is near in EAC-
Manila and also it's convenient for us who are selling sweet potato. Our
competitors are the convenience store near in EAC-Manila which is known and
much popular compared to our business that is open not long ago.

PRODUCT PLAN

We all know that there are many dessert in the market industry but we’ll promise
that our pasingaw is different and much better than others. The benefits that our
customers will gain from our pasingaw are the delicious taste of it, the health
benefits since it is rich of vitamins, it can also help as a stress reliever and we will
sell it in a very affordable price.
We are planning to get the ingredients of pasingaw in an local farmers to help our
own agriculture here in the Philippines and it also easy to get from them since
they are near to us. The other ingredients like the milk cheese etc. we will get it
from the grocery store because they sell with the original price and we can get
the ingredients there in a cheaper price.
SWOT ANALYSIS

Strength- the strength of our product is, it is one of the needs of people because
it is food and not just a typical food since it is a new discovery. It is also healthy
because sweet potato is rich of fibre, vitamin b and c and it can be eaten any time
or in any occasion . Our product is good to the people who loves sweets.

Weakness - The ingredients of it is seasonal and a long time is needed before

harvesting it. And also many people are not really into sweets.

Opportunity- Since it is a new discovery people will get curious and they will try
our product. And our product can be partner in any dishes since it is a dessert

Threats - We have so many competitors because there are many desserts in the
market and they are known compare to ours

ORGANIZATION AND MANAGEMENT TEAM PLAN

The organization of our group is to meet our expectations in order to make our
product more innovative and caring thus to achieve and accomplish our goal
together. Management team plan , our leader assigned each member to do their
part for our business. We have 4 positions in our business. First, the one who
handling the recipe of our product. Second, the one who providing our needs or
things to make our product. Third, the one who managing the financial needs.
And the last one is the one who making the product.
MARKETING PLAN

Our mission is to give people a better service and to provide them a new kind of
food. On top of that, our target audience are the people who likes sweet and
desserts especially children and teenagers. In addition, our strategies and tactics
is to provide free taste or sample of our product so that the buyers will not be
disappointed to the money he/she spent and also to let them assure that our
product is more unique than the other because it is healthy to our body and we
can lessen or add the sweetness of our product, it depends to the customers
wants.

FINANCIAL PLAN

INCOME STATEMENTS

August September October November December

Sales 13,440 20,160 34,272 61,690 123,380
Cost of Goods 3,360 5,040 8,568 15,423 30,846
Gross of Profit 480 720 1,224 2,204 4,408
General 300 450 765 1,377 2,754
Expenses
Net income 5,040 8,100 13,770 24,786 49,572
BALANCE SHEETS

Cash Equivalents +8400 12,600 21,420 38,556 77,112

Receivables +13,440 20,160 34,272 61,690 123,380
Inventory 27,240 40,860 69,496 149,818 250,064
Total Assets 49,080 73,620 125,222 250,064 450,556

CASH FLOW
SOURCE OF FUNDS

Net Income 5,450 8,100 13,770 24,786 49,572

Acct. payable 1,200 1,800 3,060 5,508 11,016
Group Share 6,600 9,900 16,830 30,294 60,588