Executive Summary

Project Title: To study overall satisfaction of the employees in respect to employee

engagement program” and “To Study the current recruitment and selection system and to
come up with more effective recruitment strategies.” at Reliance Jio Infocomm Limited.
“Emotional connection an employee feels toward his or her employment organization, which
tends to influence his or her behaviors and level of effort in work related activities.”
Before and even now, employee engagement is always a crucial practice or instrument of
Human resource function of any organization. The efficiency and productivity of the
organization can be increased considerably with right kind of employee engagement
activities, way of delivery by right kind of activities which help employees to feel connected
with the organization and accompanied by immediate feedback from the employees.

Ability securing is the way toward finding and getting talented human work for hierarchical
needs and to meet any work prerequisite. At the point when utilized as a part of the setting of
the selecting and HR calling, ability securing more often than not alludes to the ability
procurement division or group inside the Human Resources office. The ability securing group
inside an organization is in charge of discovering, procuring, surveying, and enlisting
contender to fill parts that are required to meet organization objectives and fill venture
necessities, by watching the meeting strategy and inclusion with the bosses in overseeing and
arranging the meeting of the organization, through the input from the workers and the
perception this report has thought of vital proposal organization can take after to make their
enrollment procedure more gainful.

The motive behind this project is to study the effectiveness of employee engagement
activities imparted to the employees of Reliance Jio Infocomm Limited By studying the
current employee engagement activities and current recruitment method and designing
questionnaire to analyze the whole picture more clearly feedback from the employees has
been taken by face to face interaction as well as questionnaire and observation this study had
come up with various recommendation which can be implemented to increase the
productivity of the organization by adopting more different employees engagement activities
and by adopting various other recruitment sources.

Feedback is the backbone of the entire organization and in this project same is taken into
consideration. This project revolves around conducting different employee engagement
activities, studying their present recruitment process, training sessions for the DSS and
getting immediate feedback from them so that the responses are fresh. For this feedback of
employees of Reliance Jio in Lucknow was taken and questionnaire was given them to fill, so
as to remove any element of hesitation in front of the superiors. Various techniques are being
used to analyze the data collected.

1
 Chapter Introduction
Industry Analysis: India is at present the world's second-biggest media communications
showcase and has enlisted solid development in the previous decade and half. The Indian
portable economy is becoming quickly and will contribute generously to India's total national
output (GDP), as indicated by report arranged by GSM Association (GSMA) in a joint effort
with the Boston Consulting Group (BCG).

The liberal and reformist arrangements of the Government of India have been instrumental
alongside solid purchaser request in the quick development in the Indian telecom part. The
legislature has empowered simple business sector access to telecom hardware and a
reasonable and proactive administrative structure that has guaranteed accessibility of telecom
administrations to customer at moderate costs. The deregulation of outside direct speculation
(FDI) standards has made the part one of the quickest developing and a main five business
opportunity generator in the nation.

Telecom is one of the quickest developing ventures in India. Today India remains as the
second- biggest media communications market on the planet. The cell telephone industry in
India would contribute US$ 400 billion as far as total national output (GDP) of the nation in
2014. This part which is becoming exponentially is required to create around 4.1 million
extra occupations by 2020, according to Groupe Speciale Mobile Association (GSMA).

In the period April 2000 to January 2014, the telecom business has in outside direct
speculations (FDI) of about US$ 59,796 million, which is an expansion of 6 for each penny to
the aggregate FDI inflows as far as US$, according to report distributed by Department of
Industrial Policy and Promotion (DIPP).

India's worldwide framework for versatile (GSM) administrators had 4.14 million rustic
supporters as of January 2014, conveying the aggregate to 285.35 million.

Information movement fueled by third era (3G) administrations developed at 146 for every
penny in India amid 2013, higher than the worldwide normal that saw utilization twofold, as
indicated by a MBit Index study by Nokia Siemens Networks (NSN). India's advanced
mobile phone market developed by 171 for each penny in 2013, to 44 million gadgets from
16.2 million in 2012, according to research firm IDC .The expanding prominence of bring-
your-own-gadget (BYOD) in the working environment is further adding energy to the cell
phone market.

Indian telecom industry has developed from a tele-thickness of 3.58% in March 2001 to 74%
in June 2013. This extraordinary jump in both number of buyers and additionally incomes
from telecom administrations has not just gave adequate commitment in Indian GDP
development additionally gave genuinely necessary livelihood to India youth.

2
Market Size: Driven by solid selection of information utilization on handheld gadgets, the
aggregate portable administrations market income in India is required to touch US$ 37 billion
in 2017, enlisting a Compound Annual Growth Rate (CAGR) of 5.2 % somewhere around
2014 and 2017, as indicated by examination firm IDC.

India's portable supporter base is relied upon to cross 500 million! Endorsers before the end
of FY2015 from 453 million supporters toward the end of FY2014.

As per a study by GSMA, cell phones are required to represent two out of each three portable
associations all inclusive by 2020 making India the fourth biggest cell phone market. The
broadband administrations client base in India is required to develop to 250 million
associations by 2017, as per GSMA. India included the most noteworthy number of net cell
telephone memberships of 13 million amid the second from last quarter of 2015.

Universal Data Corporation (IDC) predicts India to surpass US as the second-biggest

Smartphone advertise all around by 2017 and to keep up high development rate throughout
the following couple of years as individuals switch to advanced mobile phones and step by
step move up to 4G.

Disregarding just 5 % expansion in portable associations in 2015, general consumption on

versatile administrations in India is relied upon to increment to US $ 21.4 billion in 2015,
drove by 15 % development in information administrations use, according to research firm
Gartner.

Players in the Market: BSNL is the business sector pioneer with a 67.7 for every penny
offer took after by MTNL with 11.5 for each penny piece of the pie. Next is Bharti Airtel at
10.9% took after by Tata and Reliance at 5% and 4.1% separately. BSNL as an organization
is developing and demonstrated yearly incomes of around $4.5 billion starting 2014. BSNL is
serving more than 125 million clients the nation over and is impetus in checking the value
point for telecom services. Also, with the legislature escalating its provincial concentrate, no
one but BSNL can transform into reality the following influx of country telecom penetration.
BSNL is a 100% Central Government element and workers with BSNL are qualified for get
pay rates as chosen by Government of India and not by BSNL.

However both, MTNL and BSNL are tormented by declining incomes combined with high
expenses. BSNL has monstrous base, labor, frameworks, and 80 for every penny of landlines
and 90 for every penny of broadband associations in India are worked by it.

"Vodafone is contributing about US$ 3 billion throughout the following two years in India in
growing its system base and dispersion direct in the nation," according to Vittorio Colao,
CEO, Vodafone Plc.

3
BlackBerry arrangements to set up big business arrangements focus to teach corporate clients
about different BlackBerry Enterprise Service (BES) 10 arrangements. "India is one of the
quickest developing markets regarding cell phone and portable information reception," said
by Lalvani, Managing Director (MD), BlackBerry India.

Booming Sectors: The tide has turned for the telecom segment in India, as development
and benefit has quickened as of late. Tower organizations are harvesting advantages of a
turnaround in the segment as administrators have begun putting resources into systems to
support information entrance.

Notwithstanding it is in the nation's blasting portable section in which the real fights are
being battled. Three noteworthy private players – Bharti, Reliance and Vodafone - with an
imposing 54% offer of the business sector between them, lead a substantial field of portable
administrators. State-claimed ventures –BSNL and MTNL – have likewise been making their
nearness felt with a joined piece of the pie of 12%.

Government Initiatives: The administration has optimized changes in the telecom

segment and keeps on being proactive in giving space to development for telecom
organizations. A portion of the other real activities taken by the administration are as per the
following:

 The Telecom Regulatory Authority of India (TRAI) has coordinated the telecom
organizations or versatile administrators to remunerate the buyers in case of dropped
calls with a perspective to lessen the expanding number of dropped calls.

 With a perspective to energize combination in the telecom division, the Government

of India has endorsed the tenets for range exchanging that will permit telecom
organizations to purchase and offer rights to unused range among themselves. The
Union Cabinet led by the Prime Minister, Mr. Narendra Modi, gave its endorsement
to the rules on range sharing, intended to enhance unearthly productivity and nature of
administration, in light of the proposals of the Telecom Regulatory Authority of India
(TRAI).

 The Central Government's few activities to advance assembling in the nation, for
example, 'Make in India' battle seems to have positively affected portable handsets
fabricating in the nation. Organizations like Samsung, Micromax and Spice had been
gathering handsets in the nation as of now. Xiaomi and Motorola, alongside Lenovo
have likewise begun gathering of cell phones in India. Firms like HTC, Asus and
Gionee too have demonstrated enthusiasm for setting up an assembling base in the
nation.

4
  The Government of India arrangements to take off free rapid WiFi in 2,500 urban
areas and towns the nation over throughout the following three years. The system
involves a venture of up to Rs 7,000 crore (US$ 1.06 billion) and will be executed by
state-claimed Bharat Sanchar Nigam Ltd (BSNL).

Digitization in India: Advanced India is a crusade propelled by the Government of India

to guarantee that Government administrations are made accessible to subjects electronically
by enhancing online framework and by expanding Internet network or by making the nation
digitally enabled in the field of innovation.
It was propelled on 1 July 2015 by Prime Minister Narendra Modi. The activity incorporates
arrangements to associate country ranges with rapid web systems. Advanced India has three
center segments. These include:

 The production of computerized foundation

 Delivering administrations digitally

 Digital proficiency

Digitalization in India by Reliance Jio:

Reliance Jio is going to conveying Services digitally. "Jio is set to empower every Indian to
carry on with a computerized life. To this end, they have fabricated the all around biggest
green-field 4G and fiber system, and in addition a suite of advanced administrations that
empower diversion, cloud, installment, and a great deal more. The advanced system made by
Reliance Jio can serve 100 million remote broadband clients and 20 million fiber-to-the-home
clients which can be scaled up as interest increments. The foundation is one of the biggest
green field computerized activities anyplace on the planet and is the main administrator on
the planet to make an all-IP system. It is additionally intriguing to realize that more than half
of Internet activity served by Jio will be carried all alone system.

As far as scope, it has direct nearness in 29 states and 18,000 urban areas and towns. As far as
country scope, Jio has an impression in one lakh towns. By end-2015, Jio's scope will achieve
80 percent of India's populace and inside 3 years it will achieve 100 percent populace.

Rich Suite of Content & Applications:

Reliance Jio is not leaving anything and whatever is available in the physical world will be
available in the digital world. In terms of verticals, the focus is on digital currency, digital
commerce, digital education, digital healthcare, e-governance, M2M, IoT (Internet of things)
and smart cities.

5
Jio is planning to launch a suite of exciting, engaging and entertaining apps like Jio Play, Jio
Beats, Jio Mags, Jio News, Jio Money and Jio Drive after Jio Chat. All these services are
ready and are being piloted today and will be launched along with Jio connectivity services in
due course of time. Jio is also connecting enterprises, SMB, and SME customers over this
high speed IP network, enabling advanced services using cloud based solutions. In rural
areas, Reliance Jio is prioritizing broadband connectivity to thousands of schools.

Reliance Jio Suite of Applications:

Jio Chat launched in April is a powerful communication application that integrates chat,
voice, video calling, conferencing, file sharing, photo sharing and much more in a single
application.

 Jio Drive helps in storing, syncing and sharing any content between one’s own device
with that of friends.

 Jio Play brings best in class, personalized video on demand application that brings
bollywood, regional and international movies, TV episodes, trailers and music videos
in high definition format.

 Jio Beats is a premier digital music streaming service that gives consumers instant
access to millions of songs and curated playlists – from old favorites to the latest hits.
One can also download music and listen to it offline.

 Jio Mags provides the most popular collection of magazines, in full color and with a
slew of innovative features. One can read past issues along with the very latest issues.
One can also enjoy one’s favorite magazine on mobile and tablet with embedded
videos.

 Jio News delivers a one stop shop for all news from leading news publishing houses
across multiple languages and categories. It offers instant live updates with zero
loading time and offline reading capability.

 Jio Money is the digital money and digital payments business is an ideal solution for
even our smallest merchants, such as kiranas, restaurants, and taxi drivers.

 Switch-and-Walk is an interesting application that allows customers to seamlessly

copy everything from their old phone to a new phone. All your contacts, messages,
photos, music, media and applications – from one phone to another, wirelessly, with
just a few easy clicks.

6
Affordable 4G Smart Phones:

Day is not far when 4G handsets will be accessible at Rs costs beneath Rs 4,000. Jio is
guaranteeing that gadgets be it cell phones, tablets and others are accessible at all value
focuses. Dependence Jio has worked with all driving gadget producers to guarantee
accessibility of 4G LTE cell phones overall value focuses right from ultra-premium,
premium, mid-level and section level models.

The blend of Jio's solid activities and a strong worldwide environment, gives me the certainty
that we will see 4G LTE cell phones in India at costs beneath Rs 4,000 by December of this
current year," says Mukesh Ambani.

"We will convey the highest quality level for scope and limit, and push to increase current
standards considerably promote with little cells," included Reliance Jio. In the event that the
above guarantees get satisfied, Reliance Jio will help in accomplishing Narendra Modi vision
of Digital India.

Dependence conceives production of an advanced upheaval in India. Dependence's vision for

India is that broadband and advanced administrations will never again be an extravagance
thing. Or maybe, Reliance imagines an India where these are fundamental necessities to be
devoured in wealth by buyers and little organizations alike, as much in far-flung towns as in
our biggest urban areas. The activities are really adjusted to the Government of India's
'Advanced India' vision for our country.

Reasonable Devices: Jio has worked with all the main gadget producers of the world to
guarantee accessibility of 4G LTE cell phones overall value focuses – from ultra-premium
models on one hand, to passage level models on the other.

Computerized Currency: Jio imagines another India which will utilize advanced coin rather
than paper cash for a more secure and advantageous approach to execute. Jio Money, Jio's
computerized coin and advanced installments business, will assume a critical part in this by
offering a stage for universal, reasonable and secure computerized installments.

Jio Drive:

Micro and small businesses will soon have access to cutting-edge cloud storage technologies
which were once affordable to big companies only, giving them a new edge to compete on a
global landscape. Jio Drive is an application that brings powerful cloud capabilities to every
smart phone. Using Jio Drive, anyone can store, sync and share any content between their
devices and also with their friends.

7
Digital Education:

Teachers and students from far flung areas can connect with each other, crowd-source
knowledge and adapt new age learning techniques and thus lift the level of education to a
completely different plane.

Digital Healthcare:

Expert medical advice would be available anytime, anywhere - with medical practitioners
able to grow their practice without constraint, and provide quality of life to the crores that
make up our country.

Digital Entertainment and social connectivity:

Jio Chat is a powerful communication application that integrates chat, voice, video calling,
conferencing, file sharing, photo sharing and much more. Jio Play enables users to watch HD
TV anytime, anywhere on any device, from hundreds of channels, across categories and
languages. Jio Beats is a premier digital music streaming service that gives instant access to
millions of songs and curate playlists. Jio Mags and Jio News provide access to the most
popular collection of magazines and news from leading publishing houses across multiple
languages.

Digital Entrepreneurship:

Jio is building is a powerful platform on which a range of rich digital products and services
can be enabled - digital currency, digital commerce, digital education, digital healthcare, e-
governance, Smart Cities, M2M and the Internet of Things. It does not matter whether these
services are created by Jio itself, its ecosystem partners or anyone globally. Reliance is
committed to the principles of Net Neutrality.

Reliance Jio Infocomm Limited:

As the budgetary year 2014-15 finds some conclusion, Reliance Jio Infocomm Limited's
(RJIL) 4G administrations are yet to hit the business sector. The business has lost check of
the quantity of times the organization has missed its due dates, denying the client group of the
excitedly anticipated administration dispatch. Despite the fact that the business has
acknowledged the underlying deferrals, given that Mukesh Ambani is known not a level of
dynamism into most markets that his gathering enters, there is currently a general estimation
of fretfulness. While purchasers have elevated requirements from RJIL, in perspective of the
business sector disturbance and change created by Mukesh Ambani-drove Reliance
Infocomm (now Reliance Communications) in 2003, industry experts are communicating
reservations about the genuine effect of RJIL's entrance into the business sector. RJIL has
spent the previous year, similar to the three years going before it, in fortifying its foundation

8
muscle, getting more ventures, contriving techniques, marking organizations, and gaining
range.

Nonetheless, it has neglected to change over this into a business or standard administration
dispatch. Having seen the pace of system take off, and RJIL's range procurement technique in
the previous two barters, the industry is attempting to translate the organization's
arrangement.

Examiners have since quite a while ago trusted that an undeniable (voice in addition to
information) dispatch by organization would be critical to legitimizing the tremendous
ventures that it is embraced, which are accepted to be around $1 billion for each quarter.
Information alone may turn out to be deficient to achieve an income development that
matches the capex, hence making voice an indispensable part of the business procedure.
Nonetheless, the organization stays concentrated on building up a coordinated environment
for 4G administrations, which will make it intriguing to perceive how the organization uses
its range property crosswise over various groups. A glance at RJIL's qualities, techniques and
difficulties… Key qualities In the previous three to four years, RJIL has figured out how to
develop critical limit. It has a genuinely substantial and geologically well-spread system. As
indicated by reports from Credit Suisse (amongst August and September 2014), RJIL had
finished the establishment of more than 32,000 long haul development (LTE) base stations
the nation over, with the pace of move outs coming to around 7,000 establishments for every
month. Further, in the course of the last couple of years, RJIL has finished the take off of
100,000 course km of optic fiber link. More than 85 for each penny of this is intra-city fiber.
Moreover, RJIL utilizes links with 288 strands for the most part (at times 96 filaments) while
the typical links utilized by the business have 12-24 fiber strings.

Dependence Jio Infocomm Limited (RJIL), an auxiliary of Reliance Industries Limited (RIL),
India's biggest private segment organization, is the main telecom administrator to hold
container India Unified License. This permit approves RJIL to give all media transmission
administrations aside from Global Mobile Personal Communication by Satellite Service.

RJIL holds range in1800 MHz (crosswise over 14 circles) and 2300 MHz (crosswise over 22
hovers) fit for offering fourth era (4G) remote administrations. RJIL arrangements to give
consistent 4G administrations utilizing FDD-LTE on 1800 MHz and TDD-LTE on 2300
MHz through a coordinated biological system.
RJIL is setting up a skillet India telecom system to give to the very underserviced India
market, dependable (fourth era) fast web network, rich correspondence administrations and
different computerized administrations on dish India premise in key areas, for example,
instruction, social insurance, security, money related administrations, government national
interfaces and amusement. RJIL intends to give at whatever time, anyplace access to
imaginative and engaging advanced substance, applications and administrations, in this
manner pushing India into worldwide authority in computerized economy.
RJIL is likewise conveying an upgraded bundle center system to make cutting edge high limit
base to handle tremendous interest for information and voice. Notwithstanding fast

9
information, the 4G system will give voice administrations from/to non-RJIL systems.
Reliance Jio is a piece of the "Sound Of Bengal Gateway" Cable System, wanted to give
network between South East Asia, South Asia and the Middle East, furthermore to Europe,
Africa and to the Far East Asia through interconnections with other existing and recently
assembled link frameworks arriving in India, the Middle East and Far East Asia.

RJIL's auxiliary has been recompensed with a Facility Based Operator License ("FBO
License") in Singapore which will permit it to purchase, work and offer undersea and/or
physical fiber network, setup its web purpose of nearness, offer web travel and peering
administrations and additionally information and voice meandering administrations in
Singapore.

RJIL has concluded key concurrences with its innovation accomplices, administration
suppliers, framework suppliers, application accomplices, gadget makers and other vital
accomplices for the task. These vital accomplices have submitted noteworthy assets, skill and
worldwide ability to bolster arranging, arrangement and testing exercises at present in
progress.

Reliance Jio has:

 An concurrence with Ascend Telecom for their more than 4,500 towers crosswise
over India. (June 2014)

 An concurrence with Tower Vision for their 8,400 towers crosswise over India. (May
2014)

 An concurrence with ATC India for their 11,000 towers crosswise over India. (April
2014)

 An concurrence with Viom Networks for their 42,000 telecom towers. (Walk 2014)

 Agreement with Bharti Airtel for a complete telecom base sharing consent to share
framework made by both sides to keep away from duplication of base wherever
conceivable. (December 2013)

 A key understanding for global information network with Bharti to use devoted fiber
pair of Bharti’s submarine link that associates India and Singapore. (April 2013)

Concurrences with Reliance Communications Limited for sharing of RCOM's broad between
city and intra-city optic fiber framework of almost 1,20,000 fiber-pair kilometers of optic
fiber and 500,000 fiber pair kilometers individually (April 2013/April 2014) ,and 45,000
towers (June 2013)

10
Problem Statement:

Employee Engagement activities and Recruitment and selection is a vital part of any
organization that is why it is important to study whether employee engagement activities and
talent acquisition needs to be effective enough in order to provide a market standing potential
to a new organization, In this competitive environment.

As Reliance Jio is a new organization it has recently started with employee engagement
activities to make employees feel connected with the organization and also study that the new
employees who are hired are beneficial for the company in respect to their performance and
to make more effective recruitment and selection.

Rationale of the Problem:

“To study overall satisfaction of the employees in respect to employee engagement program”
“To Study the current recruitment and selection system and to come up with more effective
recruitment strategies.”
The objective is to analyse the satisfaction of the employees with the employee engagement
activities done by the company to make the employees feel valued and to rather make them
feel a part of organisation. The study also revolves around whether the hired employees are
beneficial for the company.

Moreover the study will also help in knowing the related heads training, development,
succession planning and how talent is acquired and the sources the company uses to acquire
the right person for the right job so that performance standard is maintained.

Implications:

People are a company's greatest asset. We are all familiar with this phrase, which has become
something of a cliché. However, that doesn't change the fact that, quite simply, it's true. The
workforce always has and always will be the deciding factor in whether a business fails or
succeeds. From the boardroom down to the bottom level, it's the actions of people that
determine profits and allow companies to establish a competitive advantage over their rivals.

Being able to easily move between RPO and contingent workforce solutions depending on
your specific needs at any one time will improve the speed and efficiency of your acquisition
efforts. This will leave your company primed and ready to adapt to any economic changes in
what is still an uncertain time, and this flexibility can put you one step ahead of your
competitors.

Employee engagement will help in knowing the employees dedication regard to their work
and even their retention is also analyzed by studying employee’s involvement through
various activities.

11
 Research Methodology
Research Methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. It contains various
steps that are generally adopted by a researcher in studying his research problem along with
the logic behind them.
A methodology does not set out to provide solutions - it is, therefore, not the same as a
method. Instead, a methodology offers the theoretical underpinning for understanding which
method, set of methods, or so-called “best practices” can be applied to specific case, for
example, to calculate a specific result.

RESEARCH OBJECTIVE:

 “To study overall satisfaction of the employees in respect to employee engagement

program”

 “To Study the current recruitment and selection system and to come up with more
effective recruitment strategies.”

The objective is to analyze the satisfaction of the employees with the employee engagement
activities done by the company to make the employees feel valued and to rather make them
feel a part of organization. The study also revolves around whether the hired employees are
beneficial for the company. Moreover the study will also help in knowing the related heads:-
training, development, succession planning and how talent is acquired and the sources the
company uses to acquire the right person for the right job so that performance standard is
maintained.

To achieve my objective I have to approach the employees of the organization and by

obtaining feedback from them in respect to employee engagement and talent acquisition like
how the hiring impact the organizational goals.

RESEARCH DESIGN:

A detailed outline of how an investigation will take place. A research design will typically
include how data is to be collected, what instruments will be employed, how the instruments
will be used and the intended means for analyzing data collected.

Descriptive research is a study designed to depict the participants in an accurate way. More
simply put, descriptive research is all about describing people who take part in the study
In this project, descriptive research design will be used.

The descriptive research has been classified into two methods.

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 1. Survey Method: - In this method, It is the study of individual units. The researcher
makes the respondent aware of the objective and he fills in the questionnaire and face
to face interaction with each employee’s. E.g. Telephonic surveys.

2. Observation Method: - In this method, the researcher observes the ongoing behavior.
It is a type of non experimental research.

3. In this project, survey as well as observation method was used.

SCALING:

It is used for measuring qualitative responses of respondents like feelings, perception etc.
There are different types of scaling techniques that can be used as:

 Nominal Scale

 Ordinal Scale

 Interval Scale

 Ratio Scale

 Likert Scale

In this project, all the questions will be designed using Likert Scale.

SAMPLING:

 Sample Size: - The sample size for the study taken will be around 50. Data will be
collected through filling up of questionnaires from the employees in respect to talent
acquisition and employee engagement covering circle office of Reliance Jio.

 Sampling Technique: - There are various types of sampling technique that are used to
gain analysis by choosing a sample from the population. Few of them are as follows:

a) Non-Probability Sampling
b) Convenience Sampling
c) Judgmental Sampling
d) Quota Sampling
e) Snowball Sampling
f) Probability Sampling
g) Simple Random Sampling
h) Systematic Sampling

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 i) Stratified Sampling
j) Cluster Sampling

In this project simple random sampling is used. Simple random sampling is a subset of
statistical population in which each member of subset has equal probability of being selected.
Randomly the questionnaires will be filled by the employees.

DATA COLLECTION:

Secondary Data: Published data or the data collected in the past by other parties is known as
Secondary Data. It is easily available and handy in nature. Secondary data will be collected
through induction manual of Jio, websites, published data of Jio etc.

Scope of the Study:

Employee engagement and recruitment and selection can be defined as an effective process
that leads to create a feeling of belongingness (amongst the mind and soul of the employees)
and fruitful hiring but also leads towards the accomplishment of employee’s individual
objectives thereby providing a greater scope of fulfillment of organizational objectives as
well. While on the other hand, employee engagement would also be directly proportional in
increasing the productivity of the employees simultaneously. In this project, new dimensions
have been discovered in making the procedures more beneficial which ultimately provide the
scope of making the organizational environment more competitive.

Limitations of the Study:

Various limitations occurred in performing this task are-

 The employees found it difficult to answer questions properly because of their busy
work schedule.

 Total time allowed by the company to do the project was limited.

 In view of the limited time available for the study, only training process could be
studied.

 All the information required was not available by the company for confidential norms
and standards.

 The sample size is small to reflect the opinion of all the DSS (Digital Sales
Specialists) in Lucknow Area.

14
 Details of the Organization
RIL:

Reliance is India’s largest private sector company on key financial parameters. Its is a
significant global player in integrated energy value chain, has a growing presence in retail
industry and digital services in India. RIL is built on strong values, incorporates the culture of
safety, integrity and commitment.

RIL is dedicated to its vision of partnering India’s economic growth and social wellbeing.
RIL attempts to be a product and service leader across its industries and a perfect workplace
and above all to create long term value for its stakeholders and the society. It is into following
business-

 Refining and Marketing- Petroleum refining

 Petrochemicals- Polyester, Polymers, Fiber Intermediates, Elastomers and Chemicals

 Oil and Gas- Exploration and Production of Oil & Gas

 Retail- Pan India footprint in organized retail

 JIO Infocomm- Digital Services

 Media and Entertainment- Broadcasting and Digital properties

Inspiring People:

RIL inspires its people to pursue goals in the face of challenges, and convert those challenges
into opportunities. RIL believes in creating a competency framework. This enables it to
institutionalize the spirit of entrepreneurship and develop an ecosystem of collective
ownership. RIL employs over 24,000 people, each of whom are encouraged to lead the value-
creation journey, and become examples of inspired thinking. RIL’s employees are its partners
in progress.

RIL continues to focus on implementing a robust Human Capital Management system to

support its global, multi-geographical and diversified organization on one common platform.
RIL-HR Transformation journey was initiated to revamp its people processes and implement
world-class HR practices. At RIL, the leadership team inculcates a culture of inspiring people
through six basic tenets:

15
  Clear communication of vision and purpose

 Motivate and inspire employees to succeed and aspire for the best globally

 Develop capability through continuous learning

 Show passion to excel

 Effective teamwork, trust and collaboration

 Integrate diverse perspectives

Inspiring Sustainability:

Sustainability at RIL is a combination of small, but critical steps, which help redefine the
future for businesses and for the nation. RIL’s sustainability initiatives are geared by the
dream of its Founder Chairman Late Shri Dhirubhai Ambani, who envisioned India as a
superpower in which the industry, government and society partner each other constructively.
RIL’s CSR initiatives help elevate the quality of life of millions. It seeks to touch and
transform lives by promoting healthcare, education, rural wellbeing and employment
opportunities. RIL aims to continue efforts to build on its tradition of social responsibility to
empower people and deepen its social engagements.

The Organization- Reliance Jio Infocomm:

Home to the world’s second largest population of 1.2 billion, India is a young nation with
63% of its population under the age of 35 years. It has a fast growing digital audience with
800 million mobile connections and over 200 million internet users. Reliance thoroughly
believes in India’s potential to lead the world with its capabilities in innovation. Towards that
end, Reliance envisages creation of a digital revolution in India.

Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and
broadband network, but also a powerful ecosystem on which a range of rich digital services
will be enabled – a unique green-field opportunity.
The three-pronged focus on broadband networks, affordable Smartphone and the availability
of rich content and applications has enabled Jio to create an integrated business strategy from
the very beginning, and today, Jio is capable of offering a unique combination of telecom,
high speed data, digital commerce, media and payment services.
Reliance Jio is creating the most extensive and future-proof network in India, and perhaps, in
the world. It will provide next generation legacy-free digital services over an end-to-end all-
IP network, which can be seamlessly upgraded even to 5G and beyond. In addition to the
existing pan India 2300 MHz spectrum and 1800 MHz in 14 circles, Jio invested over Rs
10,000 crore during this year's auction to acquire 800 MHz spectrum in 10 circles and 1800

16
MHz spectrum in 6 circles. This brings the cumulative investment in spectrum assets to
nearly Rs 34,000 crores. Jio now has the largest footprint of liberalized spectrum in the
country, acquired in an extremely cost effective manner.
Reliance Jio has laid more than 2.5 lakh kilometres of fibre-optic cables, covering 18,000
cities and over one lakh villages, with the aim of covering 100% of the nation’s population by
2018. It has an initial end- to-end capacity to serve in excess of 100 million wireless
broadband and 20 million Fibre-to-Home customers. Reliance Jio has also built nearly half-a-
million square feet of cloud data centres and a multi- Terabit capacity international network.
The infrastructure is being built in partnership with some of the world’s most technologically
advanced companies. Financial year 2016-17 will be the first full year of commercial
operations.

Products and Services of Reliance Jio:

Reliance Jio with a mission to make India Digital is about to introduce with offers like
broadband service and digital service to corporate clients and Individual customers. True 4G
Volte- Face to face conversation, String connectivity, Speedy internet connection, Video
calling 4 contacts at a time, Audio calling 7 contacts at a time, etc. Company has already
come up with Two products FLY Smartphone with variants- Earth, Water Wind and Flame
having feature like True 4G, No latency, Gorilla glass protection front and back, Silent
background noise, Crystal clear voice, HD based video calling, Dual camera build
13MP+2MP, etc. many more and LED television. Reliance Jio is about to come up with
almost every retail electronic and electrical products in the market, that can be easily
accessible, easy to operate, easy to handle, low maintenance and superior quality features, in
coming 4 to 5 years.

 Affordable Devices: Jio has worked with all the leading device manufacturers of the
world to ensure availability of 4G LTE smart phones across all price points – from
ultra- premium models on one hand, to entry level models on the other.

 Digital Currency: Jio envisions a new India which will use digital currency instead of
paper money for a more secure and convenient way to transact. Jio Money, will play a
crucial role in this by offering a platform for ubiquitous, affordable and secure digital
payments.

 Jio Drive: Micro and small businesses will soon have access to cutting-edge cloud
storage technologies which were once affordable to big companies only, giving them
a new edge to compete on a global landscape. Jio Drive is an application that brings
powerful cloud capabilities to every smart phone. Using Jio Drive, anyone can store,
synchronize and share any content between their own devices and also with their
friends.

 Digital Education: Teachers and students from far flung areas can connect with each

17
 other, crowd-source knowledge and adapt new age learning techniques and thus lift
the level of education to a completely different plane.

 Digital Healthcare: Expert medical advice would be available anytime, anywhere –

with medical practitioners able to grow their practice without constraint, and provide
quality of life to the crores that make up our country.

 Digital Entertainment and social connectivity: Jio Chat is a powerful communication

application that integrates chat, voice, video calling, conferencing, file sharing, photo
sharing and much more. Jio Play enables users to watch HD TV anytime, anywhere
on any device, from hundreds of channels, across categories and languages.

 Jio Beats is a premier digital music streaming service that gives instant access to
millions of songs and curate playlists. Jio Mags and Jio News provide access to the
most popular collection of magazines and news from leading publishing houses across
multiple languages.

 Digital Entrepreneurship: Jio is building is a powerful platform on which a range of

rich digital products and services can be enabled - digital currency, digital commerce,
digital education, digital healthcare, e-governance, Smart Cities, M2M and the
Internet of things. It does not matter whether these services are created by Jio itself,
its ecosystem partners or anyone globally. Reliance is committed to the principles of
Net Neutrality.

 Jio security: Jio security will safeguard your smart phone from 3 million apps with
privacy leak. It is a perfect app advisor to save your phone from 7, 00,000 high data
consuming or battery draining apps. It acts as a complete security of your phone from
fraudulent websites, viruses, malwares and other threats. It helps to restore contacts
and it can also transfer to a new phone.

Organization Structure:

In this organization, there is CEO Mr. PraneyPathak to whom various functional heads report
like- Marketing CLVM (Mrs. BhavnaPandey), Human Resource (Mr. Akhilesh Singh), and
Finance (Mr.Amit Dixit), Sales (Mr. MahendraAgarwal), Device (Mr. Rajesh Sharma),
Connectivity Service Department CSD (Mr. Rajesh Sharma) and Chief Technical Officer
CTO (Mr. Bhupendra Singh). Now there are 1072 Jio Centers across India.

HR Practices:

Today companies are trying to reinvent HR practices. Likewise Reliance Jio also is
continuously adopting new changes that can be in mutual benefit of their employees and
organization’s business. Reliance Jio human resource team is reconfiguring their HR

18
processes and run innovative employee engagement programs to improve motivation among
employees and reduce costs.

Reliance Jio HR practices includes-

 Talent Acquisition and Talent Management

 Resourcing from referrals, online portals, campus placements and walk ins.

 Payroll Administration and Compensation Management

 Workforce Management

Competition Analysis:

Competition analysis deals with the competitors that the company is facing. Reliance Jio is a
again under a telecom sector which is focusing totally on 4G, it is bringing out a new digital
world. Reliance jio is focusing on to bring in the new technology to make a new digital world
they do not have their direct competitors; Airtel has come with the buzz in the market in
respect with 4G but failed to bring it up. In case of 4G network no competition and in case of
4G supported handsets competitions are- Samsung, Apple, HTC, Lenovo, Oppo, Micromax.

Competition analysis is the assessment of strengths and weakness of current and the potential
competitors.

Telecom subscriber base expands substantially:

 India is currently the second-largest telecommunication market and has the third
highest number of internet users in the world. Between FY 07-16 India’s telephone
subscriber base expanded at a Compound Annual Growth Rate (CAGR) of 19.5 per
cent to 1,022.61 million and tele-density to 80.98

19
  In September 2015, total telephone subscription stood at 1,022.61 million, while tele-
density was at 80.98 percent.

ENTRY LEVEL MID RANGE HIGH END

Intex Aqua 4g Moto G 3rd Gen Samsung Galaxy S6, S6 Edge,
S6 Edge+
Moto E 2nd Gen Samsung Galaxy A5, A7, A5 Samsung Galaxy Note 4, 5,
(2016), A7 (2016), A8 Edge
LG Spirit 4g ZTE Blade S6, S6+ Sony Z5, Z5 Premium
LG G4 Stylus Oppo F1 (16k) LG Nexus 5X
Samsung Galaxy Core LG G3 iPhone 6 Plus, 6S Plus
Prime
Samsung Galaxy J5, J7, LG G4
Samsung Galaxy On 5, On Lumia 950, XL
7
Lenovo A6000+ Moto X Force
Karbon Aura Yu Yunique
Micromax Canvas Amaze
Yureka Plus

20
Organization Business Profile:
Reliance Jio Infocomm Ltd. Company of Mr. Mukesh D Ambani is coming with the latest
technology which changed Telecom tag to a different concept i.e. “Digitalization”. They are
not only coming with 4G but they are about to launch with a Digital platform. They have
been regressively working since year to make this project the most successful one. Jio means
blessing and yes this project is and will be blessing for customers as well as people who got
employment from this brand new huge project.

Jio is not only coming up with 4G Internet but with the powerful ecosystem on which a range
of rich digital services will be enabled – a unique green-field opportunity. There first product
which came out in the market is there handsets LYF which is their own brand. As they have
launched new technology “VoLTE”, they have launched supportable handsets for the same.
Jio also made their own customized applications which are useful in to the customer’s For
E.g. Jio Money, Jio Chat, Jio Buzz, Jio Drive and also a website known as AJIO which is a
complete shopping site with Reliance brand clothes, apparels etc.

Jio’s vision is to provide digital services to all the mass and they don’t want it to remain a
luxury item for people. The initiatives are truly aligned with the Government of India's
‘Digital India’ vision for our nation. Thus the Buzz about Jio will surely come out with a
positive outcome for both Reliance and for people across India.

Other Related Information:

Telecom Subcriber (Wireless &Wireline)

Total Subscriber 996.49 million
% Change over previous quarter 2.63
Urban Subscriber 577.18 million
Rural Subscriber 419.31 million
Market share of Private Operators 89.89%
Market share of PSU Operators 10.11%
Total Tele-density 79.38
Urban Tele-density 148.61
Rural Tele-density 48.37

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Wirelinevs Wireless Subscribers
Total Wireline Subscriber 29.59 million
Total Wireless Subscriber 969.89 million
Market Share of Private Operators (Wireline) 24.93%
Market Share of PSU Operator (Wireline) 75.07%
Market Share of Private Operator (Wireless) 91.68%
Market Share of PSU Operator (Wireless) 8.32%
Tele-density (Wireline) 2.12%
Tele-density (Wireless) 77.27%

Internet Broadband Subscribers

Broadband subscribers 99.20 million
Narrowband subscribers 19.07 million
Total Subscribers 118.27 million
Wired Internet Subscribers 19.07 million
Wireless Internet Subscribers 283.29 million
Total Internet Subscribers 302.35 million
Urban Internet Subscribers 190.6 million
Rural Internet Subscribers 111.76 million
Data Usage (Mobile users)
Data Usage per subscriber per month – GSM 89.06 MB
Data Usage per subscriber per month – CDMA 278.22 MB
Data Usage per subscriber per month – Total(GSM+CDMA) 99.46 MB

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 SWOT Analysis of Reliance Jio Infocomm
STRENGTHS:

 Well established Indian brand.

 High brand visibility.

 Good financial position & creditworthiness.

 Competent employees.

 Established infrastructure.

 Latest technology.

WEAKNESSES:

 4G is a new service in market, can’t comment of its success yet.

 Company is coming up with dynamic but new service across India.

 Yet to be decided whether strategies go right.

OPPURTINITIES:

 It provides digitalization for the entire country.

 Penetration in the rural areas

 Best quality with Best technology

 Cost wise it is more affordable in terms of other networks.

THREATS:

 Competitors like Airtel, Vodafone, Docomo, Telenor, Samsung, Lenovo etc.

 Increasing prices of resources.

 Strict Regulations in this industry.

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Otherwise, none of the threats are identified in an organization, because it is a purely into
digitalization.

PESTEL Framework of Reliance Jio Infocomm

PESTEL analysis is used for determining the Political, Economic, Social, Technological,
Environmental and Legal factors associated with a particular business. These factors often
differ domestically and internationally. It provides framework for the national and
multinational companies and also mitigates their risk.

 POLITICAL: These are all about how and to what degree a government intervenes in
business. This can include – government policy, tax policy, labour law, environmental
law, trade restrictions and so on. It is clear from the list above that political factors
often have an impact on organizations and how they do business. Organizations need
to be able to respond to the current and anticipated future legislation, and adjust their
marketing policy accordingly. Reliance Jio follows all the health and safety of labour
and environmental policies and abides all tax policies as well.

 ECONOMIC: Economic factors have a significant impact on how an organisation

does business and also how profitable they are. Factors include – economic growth,
interest rates, exchange rates, inflation, disposable income of consumers and
businesses and so on. These factors can further be broken down into macro-economic
and micro-economic factors. Macro-economic factors deal with the management of
demand in any given economy. Governments use interest rate control, taxation policy
and government expenditure as their main mechanisms. Micro-economic factors are
all about the way people spend their incomes. This has a large impact on B2C
organizations like Reliance Jio in particular.

 SOCIAL: these are the areas that involve the shared belief and attitude of the
population. These factors include – population growth, age distribution, health
consciousness, and career attitudes and so on. These factors are of particular interest
as they have a direct effect on how marketers understand customers and what drives
them. Reliance Jio would be deeply affected by this factor.

 Jio keeps all these cultural, social, religious, demographical factors in mind and
accordingly plans the business activities.

 Jio gives their customers some extra features and benefits in products so as to satisfy
customers.

 Jio has feedback mechanism “Jio Portal” through which existing and potential
customers can interact by sharing, discussing any query and for feedback purpose.

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 TECHNOLOGICAL: We all know how fast the technological landscape changes and
how this impacts the way company market their products and services. Technological
factors affect marketing and the management thereof in three distinct ways:

 New ways of producing goods and services

 New ways of distributing goods and services

 New ways of communicating with target markets

 Point of Sales (POS) system at retail outlets use barcode readers and scanners to
identify an item, use pre-stored data to calculate the cost and generate the total bill for
the customer.

 Enterprise Resource Planning systems help in integrating all functions from

warehousing to distribution, front and back office store system and merchandising.

 SAP used in store is an enterprise resource planning system which provides an

integrated solution that incorporates key operations here.

 ENVIRONMENTAL: These factors have become important due to the increasing

scarcity of raw materials, pollution targets, doing business as an ethical and
sustainable company, carbon footprint targets set by governments (this is a good
example were one factor could be classes as political and environmental at the same
time). These are just some of the issues marketers are facing within this factor. More
and more consumers are demanding that the products they buy are sourced ethically
and if possible from a sustainable source.

 LEGAL: Legal factors include- health and safety, equal opportunities, advertising
standards, consumer rights and laws, product labeling and product safety. If an
organization trades nationally this becomes a very tricky area to get right as each state
has its own set of rules and regulations. Jio is in a telecom and retail industry, has to
comply by certain laws namely- Telecom Regulatory Authority of India Act, 1997
(TRAI), Standard of Quality of Wireless Data Service Regulations, 2015, Quality of
Broadband Service Regulation, 2014, Telecom Consumers Complaint Redressal
Regulation, 2014, etc.

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 The Problem on Hand
Employee Engagement:

Employee engagement is based on trust, integrity, two way commitment and communication
between an organization and its members. It is an approach that increases the chances of
business success, contributing to organizational and individual performance, productivity and
well-being. It can be measured. It varies from poor to great. It can be nurtured and
dramatically increased; it can lose and thrown away.
Employee engagement is a workplace approach resulting in the right conditions for all
members of an organization to give of their best each day, committed to their organization’s
goals and values, motivated to contribute to organizational success, with an enhanced sense
of their own well-being.

Three key drivers of Employee Engagement:

It’s said that employees don’t leave companies, they leave people, and it’s true. Many of the
reasons employees claim they aren’t engaged in their company have to do with people.

Three drivers of employee engagement include:

1. Employees’ relationships with their direct managers: 80% of employees who were
dissatisfied with their direct manager were disengaged.

2. Employees’ belief in senior leadership: 70% of employees who lack confidence in the
abilities of senior leadership are not fully engaged.

3. Employees’ pride in working for the company: 54% of employees who were proud of
their company’s contributions to society are engaged.

Benefits of Employee Engagement:

1. Effect on Work - The disengaged employee tries to evade work, struggles to meet
deadlines and is reluctant to accept additional responsibility.

2. Effect on Co-Workers - The negativity of a disengaged employee, demonstrated either

through raves and rants or complete withdrawal from participation, affects the team
morale. After all who has not heard of the proverb - one bad apple can spoil the whole
bunch.

3. Effect on Customers - Every employee, whether an organization likes it or not,

becomes its ambassador. And a disengaged employee either by actively de-selling the
organization, or by complete apathy towards their work, product, process,

26
 organization help create disengaged customers.

4. Effects on Productivity - Disengaged employees seldom push themselves to meet

organizational goals let alone contribute to innovative practices at workplace. Since,
they do not believe that their work contributes to the organization; they evade
completing tasks thereby affecting team productivity.

5. Effect on Company Performance - In the corporate world, time is money and

organizations must innovate to stay relevant. A disengaged workforce by virtue of
delayed completion of tasks and inability to improvise and innovate cost the company
dollars which ultimately affects bottom line. This has been validated by a Gallup
Study whose research showed that costs of disengaged workforce in the United States
was upwards of $300bn annually.

6. Effect on Personal Life of Employee - A disengaged employee is seldom able to

shake off the lethargy and perform in the current organization or land a job of
preference. This leads to pent up frustration which may ultimately affect his personal
and family life.

Employee Engagement in Jio:

The objective of the study is to see overall satisfaction employees in respect to employee
engagement program.

It further includes the satisfaction of the employees with the employee engagement activities
done by the company to make the employees feel valued and to rather make them feel a part
of organization. The study also revolves around whether the hired employees are beneficial
for the company.

Reliance Jio is a new organization with old reputation gained by Reliance Industries Limited
founded by Mr. Mukesh Ambani. Reliance Jio was established in 2014 with the aim of
making India digitalized in coming years. And for every organization human resource is a
most valuable asset with machines, material and even money nothing can be effectively used
without having right manpower in organization.

Employee engagement is being a vital part of reliance jio. It helps not only engaging the
employees in the activities like birthday bash, mother’s day, diwali decoration etc. Rather
they involve the employees and make them feel a part of the organization. Every member is
not just an employee in the organization but they are treated by the heads in the manner they
are a family all together.

Employee engagement activities should be monitored as to see the impact on the employees
who are working in the organization. Not only making the activities are important but rather
also seeing how employees are being engaged in the activities and also recording their

27
interest to retain them for long is also considered .This is the reason as to why proper
employee engagement activities are done in a designated manner. One to one feedback was
recorded through word of mouth and questionnaire was also formed to gain responses by the
employees so as to generate authenticity.

Talent Acquisition:

Talent Acquisition is a process of hiring or acquiring skilled human labour for organization
need and to meet the requirement of labour. Talent acquisition is the most essential function
of HR and is given a priority in respect to manage the required manpower.

It is a continuous process where a pool of candidates is created so that the firm attempts to
meet its future requirement of the firm. It starts when a manager initiates an employee
requisition for a specific or anticipated vacancy.

Importance of Talent Acquisition:

 Determines the future and present requirements of the organization in conjunction

with job analysis activities.

 Increase the pool of job candidates at minimum cost.

 It helps reduce the profitability that job applicant once recruited and selected will
leave the organization only after a short period of time.

 Identifying and preparing job applicant who will be appropriate candidates.

 Induct outsiders with a new perspective to lead the company.

RECRUITMENT PROCESS IN RELIANCE JIO:

There is a procedure followed by each organization in respect to hire employee. Reliance jio
is a start-up and has a proper recruitment procedure.

The process is so briefly described below:

 Requirement is identified

 The very first step is to identify the need in respect to the vacancy for the roles that
organization needs people .To identify the requirement is important, because in
accordance to the need identified further process is done. Receiving of CV’s

 Then in respect to the candidates applying, their CV’s are received. They are
compiled together and are then made ready for the screening.

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  Screening again follows a process which helps in matching the requirement between
the job roles and the candidate’s experience.

 Screening

 Under this according to the experience the bundling is done in respect to the vacancy
available. The CV’s of fresher are kept separately and then the scheduling is done in
the next step.

 Functional Evaluation

 Then the respective department head interviews the candidate based on the profile
mentioned in the resume. For instance a sales head will interview a candidate
applying for connectivity lead.

 Negotiation:-Once the candidate is selected the next step is to negotiate with respect
to his pay or CTC.

 Under this the approval of the offer letter is sanctioned by the head.

 Offer Release

 Then the offer letter is released or given to the candidate who then becomes the
employee of the organization.

 On boarding

 On boarding is when an employee is all new to the organization and the knowledge
regarding each problem is also shared and when an on boarding of an employee is
done it is basically done to make him familiar with the environment of the
organization.

On boarding has its own process and collection of important documents are done under
this head:

 The address proof needs to be given to the organization once the employee is on
boarded. The address proof is a very important document that is mandatory to submit
to the organization.

 Education documents are other important documents that need to be submitted the
degree that an individual holds, the copy of the documents needs to be submitted to
the HR department.

29
  The copy of medical certificates also needs to be submitted once you join the
organization and is made mandatory to submit it.

 Cancel cheque needs to be carried by the candidate at the time of on boarding.

 Passport size photographs are needed to be kept by the employee for dealing with
various documents filling.

 Copy of Pan Card is must, as it is scanned and uploaded on the ESS software that is
created for each employee in respect to salaries etc.

 Portal updating is done i.e. the ESS software for the new hired employees and all
mandatory documents are verified and scanned copy is uploaded on ESS.

 Pre boarding:-Under this the employee fill in their personal details on the link
provided to them themselves and then the further processing is done by the
organization.

 Then the final filled details are transferred to the NHQ i.e. is the main office situated
in Mumbai and all the verification is done from NHQ.

 Finally NHQ sends the employee code and ID of each employee to the respective
offices in UP east.

 The next step is the laptop requisition. The laptops are allotted in respect to maintain
the authenticity of work and has high security is also maintained.

 Then the Date of joining email Id location and allotment of task is done and it
completes the on boarding process.

IMPORTANCE OF INTERNAL RECRUITMENT:

 Individual who already has internal knowledge that how the business operates will
need less training and time to get comfortable in the job position.

 Internal recruitment acts as a motivator to the staff that will initiate them to work hard
within the organization.

 From the company’s point of view the strength of an individual could be assessed as
there is always a risk attached in the external sources of recruitment.

 It also lowers the cost of the organization than external sources of recruitment as
advertising in online, newspapers etc will increase the cost of the company.

30
  The external candidate might not be compatible with the knowledge and skill require
needed for the specific position and may not fit into company’s culture as internal
candidate is already familiar with the company’s culture, policies and procedures.

IMPORTANCE OF EXTERNAL RECRUITMENT:

 Company opens up and gets larger pool of applicants (wider choice) which will
increase the chance of searching the right person for the job.

 This will also bring fresh talent from the external environment and also provide new
ideas.

 It will also help to find experienced, highly qualified and skilled candidates who will
fill the requirement of the company.

 External recruitment will also allow us to target key players of the market and act as a
competitive environment.

 It also increases diversity and allows different ideas in the organization.

SOURCES OF RECRUIMENT IN RELIANCE JIO:

 Employee Referrals Many organizations have structure system where the current
employees refer their friends and relative for some position in the organization. These
recommendations have a great value because there is a sense of trust and relationship
building.

 Majorly recruitment in reliance Jio is done by referrals and the employee so refereed
majorly from telecom sector have greater chances of selection as they have the idea of
what each role defines but there is no biasness done in the selection process.
Employee referrals are common in many organizations and Reliance Jio majorly
follows the same.

 E-recruitment Web based application tools are used. These applications assess in the
recruitment of the best candidate for the vacant position. By using the electronic
resources typically the internet (HR software-Success Factor) to assessed the
recruitment process in order to reduce cost burden and to gain wider pool of talent.
Success factor is used as a tool for e-recruitment in Reliance Jio. The hiring’s also
done from www.naukri.com (online portal).

 Consultants The consultants are hired in the organization and then the job
specification and job description is discussed and accordingly the vacant post is filled.

31
 The consultation fees are so provided to the consultants. It is an intermediary between
organizations wishing to recruit and individual who are seeking a career move or it
may be a temporary assignment. There are many consultancies or agencies are
industry specific. They help in identify and develop client business relationship in a
competitive environment. Reliance Jio follows the same through consultant hiring’s.

 Internal job positioning (IJP) if there is vacancy in the organization and there is an
eligible employee for the same post in the organization then that eligible candidate is
promoted and transferred to the vacant position. The job posting that is opened to the
internal employee of the organization are only considered.

Problem Area Identification

Employee Engagement:

As employee engagement plays a vital role in any given organization in modern days. It is
aimed at improving the working environment through various management games,
interactive sessions, keeping intact with family members, major festival celebration etc.

As the organization is new established in 2014, that is why the efficiency and productivity of
employees can be increased considerably with right employee engagement method should be
conducted and continuous feedback should be received from employees on various
parameters.

The motive behind this project is to understand how the effectiveness of employee
engagement activities currently organized by Reliance Jio Infocomm Ltd. By studying and
analyzing the responses gain from the feedback i.e. questionnaire we will be able to make
reasonable recommendation and conclusion, which is the core idea of this project.

Talent Acquisition:

Major challenge that Reliance Jio faces in respect new hiring are:

1. Geographical challenge:-This challenge deals with even if the CTC so provided in

accordance with the experience is good, the area of allotment in UP east is not
acceptable for the new hiring’s. This is the major issue so faced by the organization.

2. Right fitment:-Fitment challenge is an another issue i.e. like a position demands

certain key requirements by the candidate but the challenge is that the compensation
provided by Jio does not matches with their current pay. That is why they do not
move easily leaving the previous organization.

3. Talent crunch is another challenge faced by the organization i.e. deficiency of

32
 acquiring new talents as the organization is a startup and to obtain:

 Right Company
 Right Profile
 Right Compensation

These three factors add to the talent crunch that is a major challenge that the organization is
facing.

Description of the Task

Employee Engagement:

Engaged organizations have strong and authentic values, with clear evidence of trust and
fairness based on mutual respect, where two-way promises and commitments – between
employers and employees – are understood and fulfilled.

There are many facets to being engaged at work, these are a few sentiments commonly
measured by teams looking to make sense of their people data. Your employee engagement
level is simply a yardstick for how emotionally motivated, committed, and connected people
are to their work. Employee engagement now is being integrated part of the organization.

Best way to achieve it is by study and analyzing feedback of employees through

questionnaire and concluding useful suggestions from it. The task includes collecting
information/responses, one to one feedback, interpreting the response collected through
feedback questionnaire and concluding useful suggestions from it.

Talent Acquisition:

Talent acquisition plays a very important role in an organization. Starting from obtaining
CV’s till acquiring the person onboard the term the Talent Acquisition includes it all.
Various activities were performed in Reliance Jio like:-

 Planning of interview
 Scheduling of interview
 Interview
 Observation while interview was conducted

The responses gained at the time of interview was recorded in respect to understand the state
of mind the candidate is going and is he fit for the role or the vacant post. There were
different candidates with different way to approach the interviewer, while the others were
quite casual in approach.

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 Problems faced during accomplishment of the task

Employee Engagement:

Engaged organizations have strong and authentic values, with clear evidence of trust and
fairness based on mutual respect, where two-way promises and commitments – between
employers and employees – are understood and fulfilled.

There are many facets to being engaged at work, these are a few sentiments commonly
measured by teams looking to make sense of their people data. Your employee engagement
level is simply a yardstick for how emotionally motivated, committed, and connected people
are to their work. Employee engagement now is being integrated part of the organization.

Best way to achieve it is by study and analyzing feedback of employees through

questionnaire and concluding useful suggestions from it. The task includes collecting
information/responses, one to one feedback, interpreting the response collected through
feedback questionnaire and concluding useful suggestions from it.

Talent Acquisition:

Talent acquisition plays a very important role in an organization. Starting from obtaining
CV’s till acquiring the person onboard the term the Talent Acquisition includes it all.
Various activities were performed in Reliance Jio like:-

 Planning of interview
 Scheduling of interview
 Interview
 Observation while interview was conducted

The responses gained at the time of interview was recorded in respect to understand the state
of mind the candidate is going and is he fit for the role or the vacant post. There were
different candidates with different way to approach the interviewer, while the others were
quite casual in approach.

34
 Recommendations
Brief Description of Recommendation:

Organization should try to know what their employees want and in which type of activities
they are more interested, then the organization should plan their employee engagement
activities as follows:

Employee Engagement:

 Communicate your plans effectively.

 Own internal magazine.

 Get employees involve with the community.

 Make business games for engaging employees.

 Workshops by professionals.

 Make sure all the employees should be a part of the activities.

 Help employees in education and career.

 Take note what works and what not works.

Talent Acquisition:

 Recruitment of fresh talent.

 Proper training of interviewers.

 Providing effective induction and training programs.

 Company should follow diversity hiring technique.

 Proper feedback should be taken from new employees

 Job description should match candidate skills.

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 Details of each Recommendation Discussion of Its Technical Suitability

Communicate your plans:

To make employee engagement as a concept to be successful it needs to involve the line

managers also in the same way the top employees of the organization are involved. If the
connection between the engagement programs and concern of line manager is not made clear,
managers will likely see them as too busy with their day to day responsibilities to play an
active role so they should be an equal importance of line managers for success of such
programs.

Make business games for engaging the employee:

Organization should try to involve everybody in the activities, this will create a healthy
environment and the activities which are conducted should be related to fun as well as
management games.
Business games needs to be made for reengaging employees which will help then in more
brainstorming and finding something new and they can share their ideas in respect to future
business outcome. The focus of engagement initiatives is not on making employees happier
or more satisfied but rather creating conditions that encourage high level of organizational
commitment. This can help in improving the employees to stay for longer in the organization
and will be more satisfied with the organization.

Workshops by professionals:

Workshops should be organized like personality development, stress management, team

building, inter and intra personal communication, problem solving skills by professionals.

As Reliance Jio is a new organization it has recently started with employee engagement
activities therefore employee engagement team should come up with more creative ways to
make the employees feel connected.

Get employees involved with the community:

Get the employees involved in social activities taken initiated by the organization. This will
foster pride and loyalty among employees for the organization as well as society. Get the
team together and let them pitch a cause and pick the one organization wants to support.

Create excitement among employees:

Make sure to communicate coming opportunities and activities on regular bases. get
employees exited and striving for what’s next?

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Do it in your internal newsletter, face to face and during general meeting.

Make on boarding fun:

Have a scavenger hunt on boarding. Turn information that is usually considered boring or
useless into company and learning how to use tools and systems such as internal
communication system. Include other people in game. Like
Have some of the older employees provide answer and get to know the new hires

Own internal magazine:

Create internal employee focused magazine which will include fun columns, news,
opportunities. Which will include employee of the month? Magazine can be either ways
printed or online or it can be quarterly published.

Organization should help employees move forward in their career and

education:

Number of ways can be adopted like paying for their classes, providing education leave and
class room training and sessions to improve the knowledge of employees.

Take note what works and what not works related to employee engagement
activities:

To improve the employee engagement activities organization should consider employees

ideas and note what is liked by the employees. This will guide organization future planning.
In that way organization can alter its activities.

Recruitment of fresh talent:

Now a day’s recruiters are using social media to find, source and connect with talented
candidates. When used effectively, social media can give an unpredictable boost to a
company recruiting capabilities like using LinkedIn, Facebook, and Google plus to find fresh
talent for their company.

Proper training of interviewer:

Conducting the interview is not everybody’s cup of tea that is why it is important that the
company should train its interviewers properly. If they want to get the best results company
can provide training sessions to its interviewers by the experts. This will fulfill exactly what
company wants and will also remove all kind of ambiguity. As Reliance Jio is a startup and

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there are lot of vacant positions in the company, by training its interviewers it can built up a
strong workforce.

Establishing effective induction and training programs:

Proper induction programs can be planned and interactive sessions can be panned for the new
joiners and in the induction programs arrangement for various management games,
brainstorming sessions should be provided, This will keep them involve and energetic.

Hiring of employees should be not done only on the basis of skills and talent but also the
attitude they carry and show should be one of the important parameter for selection. This is
directly linked to effectiveness of training, as if employees carry positive attitude then
training for them can be more effective.

Training needs should be assessed on regularly basis by observing the performance of the
employees and also through feedback. Training records should be properly prepared,
preserved and updated time to time, so that dump can be created of those employees who are
absent from sessions.

Currently no evaluation is taking place so as to get feedback on training been taken of DSS.
This will help the trainers to know DSS’s pre and post training performance. This will benefit
trainers as well as trainees in future. As observed that salesperson (DSS) are lacking in
motivation which is poorly affecting their performance. So it is important that trainers must
look at the content part of training but also involve trainees showing them motivational
videos, etc.

To consider personal goals along with professional goals of employees by which interest and
satisfaction can be further increased.

Proper feedback should be taken from new employees:

There should be proper system to get feedbacks from the new employees that will allow
company to improve its induction, on boarding experience, Add-on’s training programs.

Job description should match candidate skills:

As job description is the first step towards successful hiring. Company should properly
analyze information about requirement of a particular job position and it should finalize its
job description. The perfect job description will be that one which explains the expectation
that company wants from its candidates for a particular position. To choose the best candidate
interview should take care that the candidate skills and knowledge should meet the criteria of
the company.

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Company should follow diversity hiring technique:

Diversity is a broad concept that implies inclusion of many characteristics that differentiate
us from each other. Sometimes these characteristics affect the view of the world, experiences,
and ways of relating to the surroundings and each other. Many perspectives that arise from a
variety of cultures, races, gender, religions, national origins, ages, physical and cognitive
capabilities, sexual orientations, and other ways we identify ourselves. By hiring a diverse
staff, you will have access to different perspectives that can optimize your team’s capacity.

Different people, places, ages, personality, experience, minority, ratio of men and women,
skill set, innovative ideas and different perspective will make a creative environment, happy
employees and will help in building best teams in the organization. This will also help to
shape the world of work.

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 Concluding Remarks
Summary:

This study has set a context and rationale into the hiring patterns for human resource
development and to study their employee enjoyment activities to make them more effective
which will lead to increase productivity of the organization. The discussion focused on the
growing needs of acquiring talent while recruiting in order to effectively align the strategic
goals of the organization with that of the employee’s career graph and skills in order to meet
the challenges being faced by Industries and discussion is also focused on how the
organization can attempt to increase the connection between the organization and the
employees in respect to employee engagement activities.

Well in today’s world, efficient man power resourcing is important for all sized
organizations, with no exception for small or big firms. In today’s society, organizations have
begun to consider HR as an essential component towards their survival for the reason of
preparing themselves in the long run domestically and internationally and to gain a
competitive advantage in the market.

Gains from the Project:

Learning of overall Operations of the firm ex:-

Employee Engagement activities, On-boarding, ID card processing, Mail ID creation, ESIC

cards, Induction/ Training planning, Laptop Requisition, Birthday Mails, Planning of
interviews (How to conduct interview and what observations should be made while
conducting the interview), Offer processing

Limitations of the Project:

As it is truly said that there is no end in learning and experiments, this is because we can
never conclusively say that the study is complete. This study could also have been
comprehensive but due to time constraint, number of samples is limited to certain extent. Still
the result deduced from the study is very well supported by the available data.

 A short time period of two months might not be sufficient to come up with desired
results.

 All the information required was not available by the company for confidential norms
and standards.

 The sample size is small to reflect the opinion of all the employees in the

40
 organization.

 The answer given by the respondents have to be believed and have to be taken for
granted as truly reflecting their perception.

 Many respondents have been missed due to the less sample size.

Conclusion

“Emotional connection an employee feels toward his or her employment organization, which
tends to influence his or her behaviors and level of effort in work related activities.”
Before and even now, employee engagement is always a crucial practice or instrument of
Human resource function of any organization. The efficiency and productivity of the
organization can be increased considerably with right kind of employee engagement
activities, way of delivery by right kind of activities which help employees to feel connected
with the organization and accompanied by immediate feedback from the employees.

Talent acquisition is the process of finding and acquiring skilled human labor for
organizational needs and to meet any labor requirement. When used in the context of the
recruiting and HR profession, talent acquisition usually refers to the talent acquisition
department or team within the Human Resources department. The talent acquisition team
within a company is responsible for finding, acquiring, assessing, and hiring candidates to fill
roles that are required to meet company goals and fill project requirements, by observing the
interview procedure and involvement with the superiors in managing and planning the
interview of the company, through the feedback from the employees and the observation this
report has come up with important recommendation company can follow to make their
recruitment process more productive.

The motive behind this project is to study the effectiveness of employee engagement
activities imparted to the employees of Reliance Jio Infocomm Limited By studying the
current employee engagement activities and current recruitment method and designing
questionnaire to analyze the whole picture more clearly feedback from the employees has
been taken by face to face interaction as well as questionnaire and observation this study had
come up with various recommendation which can be implemented to increase the
productivity of the organization by adopting more different employees engagement activities
and by adopting various other recruitment sources.

This project revolves around conducting different employee engagement activities, studying
their present recruitment process, training sessions for the DSS and getting immediate
feedback from them so that the responses are fresh. For this feedback of employees of
Reliance Jio in Lucknow was taken and questionnaire was given them to fill, so as to remove
any element of hesitation in front of the superiors. Various techniques are being used to
analyze the data collected.

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