Ponder for content writing:

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THE 7 CS OF COMMUNICATION
(BUSINESS COMMUNICATI ON)

You will find more effective C’s in communication that happens to be also
known as the actual driving concepts associated with the communication. Your
more effective C’s are generally completeness, courtesy, correctness, and
conciseness, consideration and concreteness. These are generally described down
below:
1. CLARITY:

A communication should be definitely clear so the recipient can certainly

understand what the particular sender really wants to communicate. The actual
sender always desires how the recipient interprets the particular meaning while
using the exact same meaning. For this, the particular sender ought to help to
make the particular meaning free of ambiguity and also vagueness. The
subsequent tips are offered for making meaning clear:

 Picking out the brief, acquainted and also effortless words and phrases.
 Picking out conversational words and phrases rather then poetic types.
 Constructing successful paragraphs and also grammatical construction.
 Supplying illustrations, cases along with visual supports while appealing.
 Staying away from techie words and phrases and also jargon’s.

2. COMPLETENESS

The sender needs to post extensive communication. An extensive

communication. An extensive communication consists of all of the required
information that the reader’s requirements regarding knowing. Completeness
involving communication is extremely essential to create communication
effectively. Unfinished massage irritates this reader.

3. CONCISENESS

A message should be while brief as possible. Conciseness signifies declaring

exactly what this sender has to declare in the fewest achievable words. This helps
you to save moment regarding both equally sender as well as a receiver.
Nevertheless, conciseness must not be attained on the expense of this process
involving completeness. The next suggestions should be taken into mind to
obtain conciseness:

 Removing wordy expression.

 Including merely relevant information.
 Staying away from unwanted duplication.
 Arranging communication well.
4. CONCRETENESS

Concreteness signifies become distinct, particular and vivid rather than vague
and normal. The next guidelines will help write concrete floor information:

 Employing distinct information and stats.

 Employing verbs that indicate steps.
 Picking out vivid, image-building words.

5. COURTESY

Sender must retain wanted a higher level courtesy for the receiver. Mannerly
communications assistance to strengthen current company happen to be together
with produce brand new close friends. There’s a favorite stating that courtesy
charges only results much more. Sender will most likely always hold this kind of
as the primary goal. Being well-mannered, the actual communicator has to stick
to this guidelines:

 Be genuine, tactful, innovative and appreciative.

 Steering clear of expressions that aggravate or even hurt the actual device.
 Responding quickly.
 Looking for apology best regards for virtually any omission.
 To thank generously for any prefer.

6. CORRECTNESS

The process of correctness includes greater than proper grammar, punctuation

and spelling. The idea of correctness signifies the particular article author must
evaluate this:

 With all the appropriate sort of vocabulary (formal/informal)

 Examining the particular exactness of stats, information and phrases before
sending these.
 Delivering the message meaning the precise occasion.
 Delivering the message meaning inside appropriate type thinking about the
requirements and background on the receivers.
 7. THING TO CONSIDER

Thing to consider means that the particular sender prepares each meaning
preserving the particular receiver at heart. The following particular sender must
evaluate the particular desires, difficulties, instances, sensations and most likely
allergic reactions on the recipient. The next guidelines may make certain thought:

 Concentrating on “you” rather than us and us. As an example, for obtaining

remains, the traditional bank may publicize since “get the absolute
maximum give back on your own savings”, Grameen cellular phone
promotes the particular services by saying the saying, “Whatever may be
the length, often be in hint. ” Each one of these advertising concentrates on
visitors rewards.
 showing reader benefit.
 Putting an emphasis on with enjoyable, good information.
 Making use of integrity and ethics.
 Picking nondiscriminatory and gender totally free phrases like chairperson
rather than chairman; law enforcement employees rather than policeman.

Types of content writing:

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 Brand journalist
 SEO copywriter/generalist. ...
 Digital/UX writer. ...
 Conversion rate optimization/lead generation writer. ...
 Subject matter expert. ...
 Influencer. ...
 Social media writer. ...
 Advertising copywriter
 Technical writer
 Grant writer

The Essentials of Business Etiquette

The average US employee spends about a quarter of the work week combing
through the hundreds of emails we all send and receive every day.

But despite the fact that we're glued to our reply buttons, career coach Barbara
Pachter says plenty of professionals still don't know how to use email
appropriately.

In fact, because of the sheer volume of messages we're reading and writing each
day, we may be more prone to making embarrassing errors--and those mistakes
can have serious professional consequences.

Pachter outlines the basics of modern email etiquette in her book "The Essentials
Of Business Etiquette." We pulled out the most essential rules you need to know.

Vivian Giang and Rachel Sugar contributed to earlier versions of this article.

1. Include a clear, direct subject line.

Examples of a good subject line include "Meeting date changed," "Quick question
about your presentation," or "Suggestions for the proposal."

"People often decide whether to open an email based on the subject line," Pachter
says. "Choose one that lets readers know you are addressing their concerns or
business issues."

2. Use a professional email address.

If you work for a company, you should use your company email address. But if
you use a personal email account--whether you are self-employed or just like
using it occasionally for work-related correspondences ---you should be careful
when choosing that address, Pachter says.

You should always have an email address that conveys your name so that the
recipient knows exactly who is sending the email. Never use email addresses
(perhaps remnants of your grade-school days) that are not appropriate for use in
the workplace, such as "babygirl@..." or "beerlover@..." -; no matter how much
you love a cold brew.

3. Think twice before hitting 'reply all.'

No one wants to read emails from 20 people that have nothing to do with them.
Ignoring the emails can be difficult, with many people getting notifications of
new messages on their smartphones or distracting pop-up messages on their
computer screens. Refrain from hitting "reply all" unless you really think
everyone on the list needs to receive the email, Pachter says.

4. Include a signature block.

Provide your reader with some information about you, Pachter suggests.
"Generally, this would state your full name, title, the company name, and your
contact information, including a phone number. You also can add a little
publicity for yourself, but don’t go overboard with any sayings or artwork."

Use the same font, type size, and color as the rest of the email, she says.

5. Use professional salutations.

Don't use laid-back, colloquial expressions like, "Hey you guys," "Yo," or "Hi
folks."

"The relaxed nature of our writings should not affect the salutation in an email,"
she says. "Hey is a very informal salutation and generally it should not be used in
the workplace. And Yo is not okay either. Use Hi or Helloinstead."
She also advises against shortening anyone's name. Say "Hi Michael," unless
you're certain he prefers to be called "Mike."

6. Use exclamation points sparingly.

If you choose to use an exclamation point, use only one to convey excitement,
Pachter says.

"People sometimes get carried away and put a number of exclamation points at
the end of their sentences. The result can appear too emotional or immature," she
writes. "Exclamation points should be used sparingly in writing."

7. Be cautious with humor.

Humor can easily get lost in translation without the right tone or facial
expressions. In a professional exchange, it's better to leave humor out of emails
unless you know the recipient well. Also, something that you think is funny
might not be funny to someone else.

Pachter says: "Something perceived as funny when spoken may come across very
differently when written. When in doubt, leave it out."

8. Know that people from different cultures speak and write differently.

Miscommunication can easily occur because of cultural differences, especially in

the writing form when we can't see one another's body language. Tailor your
message to the receiver's cultural background or how well you know them.

A good rule to keep in mind, Pachter says, is that high-context cultures

(Japanese, Arab, or Chinese) want to get to know you before doing business with
you. Therefore, it may be common for business associates from these countries to
be more personal in their writings. On the other hand, people from low-context
cultures (German, American, or Scandinavian) prefer to get to the point very
quickly.

9. Reply to your emails--even if the email wasn't intended for you.

It's difficult to reply to every email message ever sent to you, but you should try
to, Pachter says. This includes when the email was accidentally sent to
you, especially if the sender is expecting a reply. A reply isn't necessary but
serves as good email etiquette, especially if this person works in the same
company or industry as you.

Here's an example reply: "I know you're very busy, but I don't think you meant
to send this email to me. And I wanted to let you know so you can send it to the
correct person."

10. Proofread every message.

Your mistakes won't go unnoticed by the recipients of your email. "And,

depending upon the recipient, you may be judged for making
them,"Pachter says.
Don't rely on spell-checkers. Read and re-read your email a few times, preferably
aloud, before sending it off.

"One supervisor intended to write 'Sorry for the inconvenience,'" Pachter says.
"But he relied on his spell-check and ended up writing 'Sorry for the
incontinence.'"

11. Add the email address last.

"You don't want to send an email accidentally before you have finished writing
and proofing the message," Pachter says. "Even when you are replying to a
message, it's a good precaution to delete the recipient's address and insert it only
when you are sure the message is ready to be sent."

12. Double-check that you've selected the correct recipient.

Pachter says to pay careful attention when typing a name from your address
book on the email's "To" line. "It's easy to select the wrong name, which can be
embarrassing to you and to the person who receives the email by mistake."
13. Keep your fonts classic.
Purple Comic Sans has a time and a place (maybe?), but for business
correspondence, keep your fonts, colors, and sizes classic.

The cardinal rule: Your emails should be easy for other people to read.

"Generally, it is best to use 10- or 12- point type and an easy-to-read font such as
Arial, Calibri, or Times New Roman," Pachter advises. As for color, black is the
safest choice.

14. Keep tabs on your tone.

Just as jokes get lost in translation, tone is easy to misconstrue without the
context you'd get from vocal cues and facial expressions. Accordingly, it's easy to
come off as more abrupt that you might have intended --you meant
"straightforward," they read "angry and curt."

To avoid misunderstandings, Pachter recommends you read your message out

loud before hitting send. "If it sounds harsh to you, it will sound harsh to the
reader," she says.

For best results, avoid using unequivocally negative words ("failure," "wrong," or
"neglected"), and always say "please" and "thank you."

15. Nothing is confidential--so write accordingly.

Always remember what former CIA chief General David Petraeus apparently
forgot, warns Pachter: Every electronic message leaves a trail.

"A basic guideline is to assume that others will see what you write," she says, "so
don't write anything you wouldn't want everyone to see." A more liberal
interpretation: Don't write anything that would be ruinous to you or hurtful to
others. After all, email is dangerously easy to forward, and it's better to be safe
than sorry.

This story first appeared on Business Insider.