A RESEARCH PROJECT

ON

STATUTORY WARNINGS IN FILMS AND ITS

A report submitted to Jyoti Nivas College (Autonomous), Bengaluru in partial fulfilment of

Submitted by: Punita kumari

Registration no: 17CV029H

DEPARTMENT OF COMMUNICATIVE ENGLISH

JYOTI NIVAS COLLEGE (AUTONOMOUS)

BENGALURU 560095
 CERTIFICATE BY THE GUIDE

This is to certify that the research report entitled “Craze of Tiktok is based on an original
study undertaken by Ms. Punita kumari (17CV029H) under my guidance and supervision
during the year 2019-20 in partial fulfilment of the requirement for the award of Bachelor’s
Degree in Arts of Jyoti Nivas College (Autonomous).

Further, this report has not been previously submitted for the award of any other
Degree/Diploma of Bangalore University or any other University/Institute.

Ms. Sumit DasGupta

Research Guide

Jyoti Nivas College

I declare that this research report entitled “Craze of Tiktok” is based on an original study
undertaken by Ms. Punita kumari (17CV029H) under my guidance and supervision during
the year 2019-20 in partial fulfilment of the requirement for the award of Bachelor’s Degree
in Arts of Jyoti Nivas College (Autonomous).

Further, this report has not been previously submitted for the award of any other
Degree/Diploma of Bangalore University or any other University/Institute.
 ACKNOWLEGDEMENT

I would like to thank the teachers of the Department of Communicative English, Fr. Saji
Mathew, Mrs. Rupa Peter, Mr. Sumit Dasgupta, Mr. Amal Roshan Sylvester, Mrs. Sangeetha
P S, Mr. Nikhil Banerjee A for their support and guidance throughout the duration of this
project. I would also like to thank my family and friends for their contribution to this research
project.

Date:

PUNITA KUMARI
(17CV029H)
 A RESEARCH REPORT

ON
CRAZE OF TIKTOK

Evaluated By:
1. External Examiner
Name:
Designation:
Institution Address:

Signature

2. Internal Examiner
Name:
Designation:
Institution Address:

Signature
 TABLE OF CONTENTS

Sr. No. CONTENTS Page No.

1. INTRODUCTION

2. REVIEW OF LITERATURE

3. RESEARCH METHODOLOGY

3.1 Statement of the problem

4. DATA ANALYSIS AND INTERPRETATION

5. FINDINGS

6. CONCLUSION

7. BIBLIOGRAPHY
ABSTARCT
TikTok App, as a music short video social platform, has become a popular style in short
video field in 2018, dues to its huge user base and vast amount of content. From the
perspective of user centric theory, TikTok optimizes the user experience in the aspects of
UCD design, content production and form innovation, personalized service and so on. It
satisfies the user’s needs and achieves the user’s goals. Interms of user experience, TikTok
has optimized the experience in terms of interface design,
human-computer interactive, UGC and PGC and OGC content production model, content
micro narrative modes and recommended algorithm technology based on big data, which
enhanced user loyalty.
Keywords
TikTok app, user-centric theory, user experience, content production, Recommended
algorithm
 CHAPTER-1
INTRODUCTION
CHAPTER 1

INTRODUCTION

1.1 BACKGROUND: Tiktok currently has 125 million monthly average users in India.
Formerly Musical.ly, it’s now owned by Chinese giant Byte dance after its acquisition.
Tiktok is an app for making and sharing short videos. TikTok’s primary focus is on users
who are between 15–23 years old. It’s a social media platform that curates trending and
personalized recommended videos. Anyone with a smartphone can create, share and discover
short music videos on the app. Tiktok is a video sharing platform with a twist. Video can be
no longer than 15 sec and they are based on various themes : music, cooking, travel, dance,
fashion, User create these short videos, use simple effects and share them on the site.

1.1.21Bengaluru influencers TikTok their way to money, fame: BENGALURU: It all started
two years back with an online video that went viral, and Suraj PS soon found himself hooked
to TikTok. The Bengaluru-based TikTok influencer, who began with a few hundred
followers, now reaches 4,50,000 people all over the world though the app. Like Suraj, several
netizens in Bengaluru are carving their own path to success, popularity and money through
the video platform.
“I was working for a BPO when I first started using this application,” Suraj (28) told CE.
“After two months, one of my videos went viral and I gained followers. That started my new
career. I quit my job, and now make creative content to earn a living. One can earn at least Rs
12,000, and the income can go up to lakhs per month,” he added.
The online platform, where people can enact scenes from movies and upload dance
performances that can be viewed by others using the same application, is one of the latest
apps to gain the fancy of netizens all over the world. The application, with over 54 million
active users in India, is fast becoming a sought-after source of income for users. Some of
them are even offered a contract by the parent Chinese company for six months to one year,
depending upon the quality of their content and the number of viewers on their list.
While people like Suraj are now involved full-time with the app, for some, it provides a
welcome break from mundane office job. Akhila Unnithan, for instance, says working as a
TikTok influencer has helped her pursue her passion for dance even as she continues to work
for an IT firm. “I love acting and dancing. Here, I can upload videos of my choice and have
gained a fan base comprising 8 lakh people. Companies now approach me to upload videos
that show their product. Now that I am pregnant, I endorse maternity products,” she said,
adding that the work involves a lot of effort, including script writing and costume changes, to
come out with an attractive video.
Also, the influencers get offers from competing applications like Dubsmash, Like, V mate,
and Vivo videos, although those already under a contract with TikTok are not allowed to
make videos for other applications. They do, however, promote their videos on other social
media sites.
Suraj witnessed a rapid increase in the number of his followers on Instagram, and he now
endorses brands on TikTok as well as Instagram. They are motivated to boost their following
through a range of new challenges and themes, such as the ‘one million challenge’,
sportsmela, and desi food.
The attention and appreciation from the followers, of course, plays a big role, said Madhuri
Ashwath, a Bengaluru-based college student who has been a TikTok influencer for over a
year.
“When I started off, I was anxious about creating good content. But the number of followers
keeps growing and we create new hashtags every day to attract more people,” she added,
talking about how they can also get offers to act in short films and serials after a viral video.
That they enjoy a fan base even in foreign countries, and are treated like online celebrities,
also gives them a high. “Once during a trip to Malaysia, a boy approached me and requested
for a picture. It was the greatest moment of my life, to be recognised in a foreign land,” said
Suraj.
1.1.2 80% people want ban on TikTok in India: Survey
As many as 80 per cent of young millennials want apps such as TikTok to be banned,
according to a poll by Inshorts, a daily news app. The poll included views of 30,000
respondents in age group of 18-35 years, mainly from Tier 1 and Tier 2 cities across the
country. The survey was conducted after Madras High Court advised the Central government
to ban the Chinese video app in India, saying the app encourages pornography among
youngsters.
 CHAPTER-2
REVIEW OF LITERATURE
CHAPTER 2
REVIEW OF LITERATUR
1 TIKTOK (Douyin in China land), the world’s fastest growing app is what rose out of a
merger deal between Byte-Dance, a Chinese tech conglomerate, and Tiktok The app was
initially designed to be a “learning app” which would have contained short videos on various
topics, a stark contrast to what it ended up being: The site now harbours videos of lip-syncing
to music, cute pet videos, pretty girls doing skits and a myriad of many other types of short
videos. The platform initially went viral with the tween audience’s incredibly small attention
span with their “innovative” 15 seconds long lip sync videos. Like anything else in the
Interweb, memers were quick to invest in its meme potential and spew out many high-quality
memes that now define the internet pop culture.
2 Reflection on User-Centric Theory of TikTok
The platform excessively caters to the user’s preferences, resulting in the shallow and
vulgarization of the content. TikTok is becoming increasingly shallow and vulgar in content,
in order to realize traffic realization and commercial value. Some of the content violates the
mainstream values of the society, lack effective and correct value guidance. The content
appears homogenized. Part of the content involves infringement. Homogeneous and
enjoyable content is difficult to maintain the user’s long-lasting freshness and excitement,
and is prone to aesthetic fatigue. The pushing content that users like based on recommended
algorithm technology, can easily lead to information cocoons. Users are only immersed in
their existing knowledge structure and interests, which leads to one-sided and narrow
knowledge. The group only cares about its own interests, but is willing to share “the birds of
a feather“and will add more information cocoons to the society. The user-driven mechanism
based on the “user-centred theory” perfectly demonstrates the “uses and gratifications”
theory. If this is only “satisfaction” and there is no “guidance”, the function will decline. In
response to the vulgarity, shallowness and entertainment of content, TokTik should adhere to
the role of “gatekeeper” and remove negative energy content. In the user-led and “private-
custom” pop culture, TikTok needs to consciously “embed” certain elements of mainstream
value, in order to achieve the function of guiding social values. It can create a short video
social platform with rich content, elegant taste and entertainment. TikTok should provide
multiple video content when delivering content to users accurately, to avoiding information
cocoons. It can open up users’ horizons and enrich their knowledge. The content production
of the platform adheres to “content is king” and deepens the production mode of PGC
content. It can improve the aesthetic taste and meet the high-level spiritual needs of users by
providing quality content.
3 THE WORLDS MOST VALUABLE STARTUP THAT YOU HAVE NEVER HEARD
OF

Anticipation has long been building about the impending takeover of the tech world by
Chinese digital giants like Alibaba, Tencent, Baidu, and JD. Efforts so far, however, have
been largely disappointing. The most popular messaging app in the West is WhatsApp, not
WeChat; people use PayPal, not Alipay, for digital payments; Google dominates the search
market, not Baidu.Indeed, Google, Facebook, Instagram, Snap, Spotify, and Amazon, have
barely noticed the competitive impact of their Chinese equivalents. While China has found
great success in global hardware markets, they have had much less success with software.
That is, until now.You may not have heard of it, but TikTok became one of 2018’s most
downloaded mobile apps for Apple and Android devices in the US and Europe, unseating the
likes of YouTube, Instagram, and Snapchat. TikTok has already been downloaded more than
80m times in the US, logging 4m downloads from the App Store in October alone. It is also
one of the most popular apps on Google Play.
 CHAPTER 3
RESEARCH METHODOLOGY
CHAPTER 3
REASEARCH METHODOLOGY
RESEARCH DESIGN
The research design is done in the form of quantitative study. The questionnaire provided to
the subjects and analysis of data is undertaken through percentages.
SAMPLE SIZE
The sampling size is 13-3 & above years including all the genders based in Bangalore. The
sampling technique is snowball sampling method.
 CHAPTER 4
DATA ANALYSIS,INTERPRETATION
AND FINDINGS
INTERPRETATION- The above table indicated that majority of the respondent in
entertainment which is presented as 84.1.
FINDING- One –third of the sample do not use tiktok.

INTERPRETATION- The above table indicated that 70.8 of respondents do not use tiktok
while 39.1 of them do.
FINDING-More than half of the sample don’t use tiktok.
INTERPRETATION-The table indicates that the majority of respondents that is age 20-27 is
72.7 and least respondents is 2 in the age of 37 years and above.
FINDING- Majority of the sample notice in the age of 20-27.

INTERPRETATION- The above diagram indicates that 71 of the respondents for comedy
and to above statement followed by 24 who prefer drama.
FINDING-Many respondents are for comedy.
INTERPRETATION- The above table indicate that 78.4 of the population suggesting tiktok
to your family and friends, 43.7 are not interested.
FINDING- Majority of the sample have suggest to their family and friend.

INTERPRETATION-The above table indicate that the majority of respondents are for maybe
37.7 and yes also 37.7.
FINDINGS-Majority of the sample for maybe and yes.
INTERPRETATION-The above table indicate that the majority of respondents that is 43.4
have seen once a month while 37.7 seen everyday.
FINDING-Majority of the sample used once a month tiktok.

INTERPRETATION-The above table indicate that build connection with tiktok 24.7 yes and
78.8 not build connection.
FINDING-Majority of the people not build connection.
INTERPRETATION-The above table indicates that majority of the respondent is for tiktok
and Instagram.
FINDING- Majority of the people using tiktok .

INTERPRETATION- The above table indicates that 1- 24.7 in tiktok , 10-17.8 in tiktok or youtube
FINDING- Majority of the people love tiktok from 1-10.
CONCLUSION
CONCLUSION
TikTok is a fun, entertaining, and addictive app which has seen a surge in popularity in the
last few months. TheTik Tok app also has the potential to become the next big marketing and
social networking platform. However, how the app creators leverage this potential and
maintain the current popularity of the app, has yet to be seen. What type of TikTok content
are you addicted to? This research can be further studied in the future taking a large sample
on a specific age group or with different demographic details.
BIBLIOGRAPHY
BIBLIOGRAPHY
1
https://www.google.com/search?sxsrf=ACYBGNTOoDoqsuGKBwLPkB_HSt94btaFMQ%3
A1569503684933&ei=xLmMXee5OMLbz7sPweKN4Ao&q=conclusion+ON+CRAZE+OF+
+tiktok+&oq=conclusion+ON+CRAZE+OF++tiktok+&gs_l=psy-
ab.3...69674.80365..81937...0.2..0.387.4275.0j15j6j1......0....1..gws-
wiz.......0i71j35i39j0i22i30j0i7i30.N1dIq5TbK8o&ved=0ahUKEwjnq_TsyO7kAhXC7XMB
HUFxA6wQ4dUDCAs&uact=5#
2
https://www.google.com/search?sxsrf=ACYBGNTOoDoqsuGKBwLPkB_HSt94btaFMQ%3
A1569503684933&ei=xLmMXee5OMLbz7sPweKN4Ao&q=conclusion+ON+CRAZE+OF+
+tiktok+&oq=conclusion+ON+CRAZE+OF++tiktok+&gs_l=psy-
ab.3...69674.80365..81937...0.2..0.387.4275.0j15j6j1......0....1..gws-
wiz.......0i71j35i39j0i22i30j0i7i30.N1dIq5TbK8o&ved=0ahUKEwjnq_TsyO7kAhXC7XMB
HUFxA6wQ4dUDCAs&uact=5#
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%3A1569503769043&ei=GbqMXZWXAtKGmgfU0ouIDA&q=research+paper+on+tiktok&
oq=&gs_l=psy-ab.1.1.35i362i39l10.133088.134711..136774...1.2..4.1477.5837.7-
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