In Partial Fulfilments
Of the Requirements for the Subject
Technopreneurship
By
Tabay,Charlie E.
Santos, Aubrey Anne T.
De Peralta, Hushaia Faith P.
Surilla, Juney L.
Trinidad, Samantha D.
APIR Malakas Clothing Line
MARKET ANALYSIS
APIR Malakas is a clothing line which sells and provides 100% Filipino ready-made shirts and
design. The target customers of the company are Filipino people who loves our own style, local
celebrities and tourist that visits our country and to promote “It’s more fun in the Philippines”.
The Market
APIR Malakas has identified one distinct market feature that will be interested in the software
product;
Online ordering is one of the ways to provide a convenience to client who’s having a trouble in
buying and deciding what to choose.
Convenient
To provide a website that will accommodate users to view and choose readymade shirts that
will suit their style and that will be user friendly and convenient.
Services
The APIR Malakas Clothing line System has a comprehensive solution in consolidating
enrollment processes within one system.
Features:
The key product portfolio of the company is discussed below:
User Module:
Order – a module where user can choose a product that will be ordered.
Create an Account – a module where user will provide the basic information that will
process to access the site, order and transact.
Cancel of order – a process where user can freely change its option if it will be canceled
or not.
Tracking - a module of view pending order, previous past transaction.
Accumulate total amount – a module where user can view the accumulated price of the
quantity and quality that user chose. This includes the shipping fee based on the local
area that will be shipped.
Remittance payment – a process where user will choose the local remittance company to
pay for the chosen order.
Viewing of product – user can freely view product whether user is registered or not.
Product wish list – user can choose desired product and save it.
Shipping address – user can add and choose his/her current or past location
Modify account – user can edit his/her own account.
Availability of product- user can view the available items or product
Admin Module:
Modify product – admin can add, remove, edit product.
Update product - admin can update product details such as name, size, quantity, color and
description.
Status of transaction - admin can view the current status of transaction with client.
Tracking - admin can add tracking number and courier information.
Crystal Reports - website is allowed to print a crystal reports.
Promotion Strategy
APIR Malakas Clothing line sales strategy for clients is to show how flexible and effective the system and
software.
Advertising Nationwide
Social Media
T.V. Commercials
Flyers
Internet website
Distribution Strategy
APIR Malakas product distribution will be broad by getting more business partners which they
will franchise the company and products to sell, to produce more products and to be more
convenient to pay products for customer.
Selling
The difference of APIR Malakas within the competitors is that “This is Our Filipino Pride” the
company is only focus on local brands and style to promote our tagline “It’s more fun in the
Philippines” and to love our own country style. The company is offering a 100% Filipino made
shirts that have been made from local materials. The franchising cost of the company will be less
compared to other companies. The company contents which have 2 strong tagline will be the
foundation for the improving of the sales to the company regarding to E-commerence
competition. APIR Malakas is quite known from rappers and other celebrities locally and
company resellers.
Offering Strategy
Pricing:
The company is selling products at standard price level, as shown below:
SALE STANDARD EXCLUSIVE
Ready-made Shirt 10%-50% PHP 500.00-700.00 PHP 1000.00
OF THE PRODUCTS
SALE
Description Up to half price of Standard Product Limited Edition of
proposed price of the Design Design
product.
INDUSTRY ANALYSIS
Industry analysis The major industry participants While you might not compete directly against
these project, it's important that you can identify them, and have a good understanding of their
market share and why they are or aren't successful. Online shopping also be able to discuss the
important trends that may affect your industry. For example, significant changes in the target
market, in technology, or in other related industries may affect the market's perception of your
product or your profitability. This kind of information is often available for free from the
following sources: • trade association data • industry publications and databases • Apir Malakas
databases • data and analysts' opinions about the largest players in the industry (e.g., Standard &
Poor's reports, quotes from reputable news sources).
Future Outlook and Trends
Competitors
There are three main companies that are direct competitors to APIR MALAKAS Clothing line,
focusing on school districts located all over the country.
Lazada is an international e-commerce company founded by Rocket Internet in 2012,
and owned by Alibaba Group. In 2014, Lazada Group operated sites in multiple countries
and had raised approximately US$647 million over several investment rounds from its
investors such as Tesco, Temasek Holdings, Summit Partners, JPMorgan
Chase, Investment AB Kinnevik and Rocket Internet.
Zalora is an e-retailer founded by Kinnevik AB and Rocket Internet with operations in
several South East Asian countries. Zalora's e-commerce websites launched in 2012
in Indonesia, Malaysia,the Philippines, Singapore, Taiwan, HongKong, Thailand and Vietnam
Shopee is a Singaporean e-commerce platform headquartered under the Sea Group
(previously known as Garena), which was founded in 2009 by Forrest Li. Shopee first
launched in Singapore in 2015, and since expanded its reach
to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. It serves users
in Southeast Asia and Taiwan to buy and sell products online. Due to the mobile and
social element built within the concept, Shopee was described as one of the “5 disruptive
ecommerce startups we saw in 2015” by Tech In Asia.
Market Segmentation
APIR Malakas will focus its marketing activities and intends in doing selling local brand shirt for
Filipinos, and tourist on our country,our goal is to make local shirt for them, we want to give our
best for them to experience convenient and quality way for them. Our market research shows that
these are the customer groups that are most likely to buy local shirt, since local made shirt is
mostly need in our country.
The Map of E-commerence Philippines
Highly Monthly Visits: Top 4 E-commerence in the philippines
Map
Lazada
Zalora
Shopee
Ebay
Amazon
Beauty MNL
Marketing Report
APIR Malakas Clothing Line
APIR Malakas provides products for Filipinos and tourist. It contains information of each
student, schedules, grade and their assessments. Website application will make the user to be
convenient on buying a shirt. Specifically to develop a system that will handle online
transactions, as well as to provide a system that will provide the first come first serve and to
develop a system that will show status of current and past transactions.
900,000
540,000
Weekly
Monthly
360,000 Annual
75,000
45,000
10,00030,000 25,000 15,000
Sale Standard Exclusive
Figure 1: Fast Moving
Fast Moving Products
Fast moving products shows the products that have highest sales with weekly, monthly and
annual statistics
Sales:
Total amount for Discounted sold products:
Highest sale of discounted product of APIR Malakas sold for total PHP 120,000.00 with
standard quality and design.
Total amount for Standard sold products:
Chart shows that APIR Malakas sold PHP 900,000.00 for standard products which have the
highest sales from the three (3) categories.
Total amount for Annual sold products:
APIR Malakas sold PHP 540,000.00 from Exclusive products which have limited edition of
designs.
Accumulated amount of all products and categories PHP 1,560,000.00 which is profitable for the
company.
