The$7"Secret"Principles"of$True$

Achievers$In$Business$&$Life$

Profit$School$
SECRET$1:$Results=Behaviour$Link$
 $
Forget$
Results,$
Think$
Behaviour$
$
 “I$did$not$take$the$public$speaking$
course$to$prevent$my$knees$from$
shaking$when$public$speaking…$but$
to$DO$public$speaking$WHILE$my$
knees$were$knocking.”$–$Warren$
BuffeS$
 2$Important$QuesVons$
$
1.$What$is$your$biggest$goal$in$life?$
The$one$thing$you$want$more$than$
anything?$
$
2.$WHO$do$you$have$to$BECOME$to$
achieve$this$goal?$
"Set$a$goal$to$become$a$millionaire$
for$what$it$makes$of$you$to$achieve$
it."$–$Jim$Rohn$
"My$mentor,$Mr.$Schoaff,$had$an$interesVng$way$of$teaching.$When$I$was$25$
years$ old$ he$ said,$ 'Mr.$ Rohn,$ I$ suggest$ that$ you$ set$ a$ goal$ to$ become$ a$
millionaire.'$ I$ was$ all$ intrigued$ by$ that.$ You$ know,$ it's$ got$ a$ nice$ ring$ to$ it$ =$
millionaire.$Then$Mr.$Shoaff$said,$'Here's$why.’$$
$
I$thought$to$myself,$'gosh,$he$doesn't$need$to$teach$me$why.$Wouldn't$it$be$
great$to$have$a$million$dollars?'$$
$$
Then$Mr.$Shoaff$said,$"No.$Then$you'll$never$acquire$it.$Instead,$set$a$goal$to$
become$millionaire$for$what$it$makes$of$you$to$achieve$it.$Do$it$for$the$skills$
you$have$to$learn$and$the$person$you$have$to$become.$Do$it$for$what$you'll$
end$ up$ knowing$ about$ the$ marketplace.$ What$ you'll$ learn$ about$ the$
management$ of$ Vme$ and$ working$ with$ people.$ Do$ it$ for$ the$ ability$ of$
discovering$how$to$keep$your$ego$in$check,$for$what$you$have$to$learn$about$
being$benevolent.$Being$kind$as$well$as$being$strong.$What$you$have$to$learn$
about$ society$ and$ business$ and$ government$ and$ taxes$ and$ becoming$ an$
accomplished$person$to$reach$the$status$of$millionaire."$
$
 Forget$results,$think$behaviour$
•  You$can’t$control$results,$but$you$can$control$
your$behaviour$daily.$
•  Ask$yourself,$‘Is$this$acVon$I’m$taking$right$
now$taking$me$towards$my$goal$or$away$from$
my$goal?’$
•  Results$are$a$poor$measure$of$success$
because$results$are$a$LAGGING$indicator,$but$
behaviour$is$a$LEADING$indicator.$
 When$all$is$said$and$done…$
•  Every$man’s$(or$woman)$life$is$a$measure$of$
his$(or$her)$courage.$
•  Life$is$a$story$of$courage$and$inspiraVon.$(Told$
through$business,$sport,$poliVcs,$struggle,$
music,$acVng,$modeling,$work,$etc.)$
•  Our$goals$are$the$rewards$we$get$for$
demonstraVng$our$courage.$
•  …$in$my$humble$opinion.$$
SECRET$2:$The$Superhuman$
Syndrome$
 True$Achievers$See$Themselves$As…$
•  Larger$than$life$
•  Changing$the$world$
•  The$best$in$their$field$
•  Superior$to$the$masses$and$the$civilians$
•  The$protectors$of$humanity$
•  The$self=appointed$leaders$and$saviours$of$
humanity$
 Examples$
•  Richard$Branson$(…$benevolent$dictator)$
•  Steve$Jobs$(…those$crazy$enough$to$think$they$
can$change$the$world$are$the$ones$who$do)$
•  Nelson$Mandela$(…his$never$again$speech)$
•  Donald$Trump$(…master$of$the$universe)$
•  Mohammad$Ali$(…the$world’s$greatest)$
•  Michael$Jordan$(…my$biggest$compeVVon$is$
myself)$
•  Gandhi,$Mother$Teresa,$Floyd$Mayweather,$Bill$
Gates,$Obama,$etc$
 Self$Appointed$Super=humans$

If$you$are$waiVng$for$someone$in$your$industry$
to$“anoint”$you,$you$will$wait$forever.$
Make$a$decision$now$and$step$up$to$the$top!$
SECRET$3:$RejecVon$Theory$
 REJECTION$
•  What$is$rejecVon?$
•  True$achievers$know$that$the$feeling$of$rejecVon$is$just$a$
revelaVon$of$neediness.$Neediness$for$the$deal,$to$be$liked,$
to$be$accepted,$to$be$praised,$etc.$
•  True$achievers$know$that$they$can$never$be$rejected$by$
other$humans,$because$they$are$NEVER$needy.$Even$when$
they$WANT$something$badly,$they$are$never$NEEDY.$
•  They$want$the$deal$badly$(or$money,$or$power,$etc)$but$
they$are$never$needy.$
•  They$know$that$real$needs$are$food,$water,$oxygen,$shelter$
–$and$they$have$these$things$(all$of$us$do)$
•  We$can$die$without$these$REAL$NEEDS$–$but$everything$
else$is$just$a$want$and$we$won’t$die$without$it.$
 RejecVon$Theory$states$that$you$
can$never$be$rejected$in$your$
pursuit$of$business$goals$or$
ambiVons,$because$you$are$never$
NEEDY.$You$must$always$desire$
your$goals$badly$and$go$aker$them$
aggressively,$but$never,$ever$be$
NEEDY.$
SECRET$4:$The$Ferris$Wheel$Theory$
Business'Success'observes'The'Ferris'
Wheel'Theory.'
1.$When$you$miss$one$deal$and$get$
yourself$ready$you$may$catch$the$next$
one$that$is$coming.$
2.$Always$have$a$list$of$prospects,$
deals,$proposals,$strategies$in$a$
pipeline$and$keep$the$wheel$moving.$
Having$one$of$anything$is$the$biggest$
mistake$you$can$make$in$business.$
SECRET$5:$The$80/20$Principle$
 80%$of$outcomes$result$from$20%$
of$causes.$Top$achievers$are$always$
looking$at$the$relaVonship$
between$results$and$causes,$and$
they$focus$on$maximising$the$20%$
of$causes$that$create$the$80%$of$
the$outcomes$they$want.$
Your$Clients$
SECRET$6:$The$20=10=1$Rule$$
 The$20=10=1$Rule$
•  To$gain$a$TOP'20%'level$of$Mastery$of$any$
business$acVvity$you$need$to$pracVse$the$BEST$
STRATEGIES$of$Masters$–$consistently$(without$
fail),$perfectly$and$with$dogged$determinaVon$for$
at$least$30$consecuVve$days.$Obsession!$
•  TOP'10%$=$$to$pracVse$the$BEST$STRATEGIES$of$
Masters$–$consistently$(without$fail),$perfectly$
and$with$dogged$determinaVon$for$at$least$90$
consecuVve$days$
•  TOP'1%$=$One$Full$Year$
SECRET$7:$The$80%$Rule$
•  Before$you$embark$on$any$business$aSempt,$with$an$
average$level$of$competence,$chances$are$your$own$
effort$can$get$you$80%$of$the$way$before$you$need$
assistance.$Most$people$put$things$off$(in$most$cases$
never$get$started)$but$True$Achievers$get$started$and$
when$they$exhaust$their$own$competence,$seek$help.$
They$get$moving.$
•  For$most$things$in$life$80%$competence/finished$is$
good$enough$(except$things$like$brain$surgery,$
construcVon,$etc).$In$most$cases,$just$showing$up$can$
get$you$the$deal.$Most$sokware$products$are$released$
at$Beta$stage$–$at$less$than$80%$perfect$and$get$
improved.$Have$you$ever$bought$a$Windows$product?$
 Thank$You$
1.  Please$download$the$AcVon$Sheet$and$do$the$
exercises$
2.  Please$listen$to$the$Podcast$again$
3.  Please$TAKE$AcVon!$