Scribd
Upload
134 views2 pages

Behavior and Attitudes: Components of Attitude or The Abc of Attitude

Attitudes are defined as beliefs and feelings related to people, events, or objects. There are three components of attitudes: affect (feelings), behavior (actions), and cognition (beliefs). Attitudes can predict behavior when social influences are minimal, other behavior influences are minimal, and when attitudes are strongly held. The theory of planned behavior proposes that human behavior is guided by behavioral beliefs, normative beliefs, and control beliefs. Our behavior can also affect our attitudes through role playing where we adapt to social roles, saying something long enough that we start to believe it, and through escalating positive or negative behaviors toward others which can influence our liking or disliking of them.

Uploaded by

Jeri-Mei Cadiz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
134 views2 pages

Behavior and Attitudes: Components of Attitude or The Abc of Attitude

Attitudes are defined as beliefs and feelings related to people, events, or objects. There are three components of attitudes: affect (feelings), behavior (actions), and cognition (beliefs). Attitudes can predict behavior when social influences are minimal, other behavior influences are minimal, and when attitudes are strongly held. The theory of planned behavior proposes that human behavior is guided by behavioral beliefs, normative beliefs, and control beliefs. Our behavior can also affect our attitudes through role playing where we adapt to social roles, saying something long enough that we start to believe it, and through escalating positive or negative behaviors toward others which can influence our liking or disliking of them.

Uploaded by

Jeri-Mei Cadiz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

BEHAVIOR AND ATTITUDES

Attitude are defined as beliefs and feelings related to a person or an event.

COMPONENTS OF ATTITUDE OR THE ABC OF ATTITUDE


• A – Affect refers to the emotional reactions or feelings an individual has towards an
object, person, group, event or issue.
• B – Behavior refers to the way in which an attitude is expressed by our actions (or
how we behave should the opportunity arise.)
• C – Cognition refers to the beliefs we have about an object, person, group, event or
issue. Our beliefs are linked to what we know about the world. They develop as a result
of our experience throughout the course of our lives.

ATTITUDES WILL PREDICT BEHAVIOR:


When social influences on what we say are minimal.

We say what people want to hear but there are test such as implicit attitude test can
determine implicit (unconscious, unaware) biases which are pervasive (unwelcome influence or
physical effect) spreading widely through an area or group.
When other influences on behavior are minimal.

On any occasion, it’s not only our inner attitude that guide us but also the situation we face.
The effects of an attitude become more apparent when we look at a person’s aggregate or
average behavior than when we consider isolated acts.
When attitudes are potent.
Attitude did predict behavior in which the measure attitude was directly pertinent to the
situation.

THEORY OF PLANNED BEHAVIOR


It was developed by Icek Azjen and Martin Fishbein in 1985, the theory of planned behavior is
perhaps the most popular social-psychological model for the prediction of behavior. According
to the theory, human social behavior is guided by three kinds of considerations: beliefs about
the behavior’s likely positive and negative outcomes, known as behavioral beliefs; beliefs about
the normative expectation of others, called normative beliefs; and beliefs about the presence of
factors that may facilitate or impede performance of the behavior, termed control beliefs. For
example, people may believe that the behavior of exercising, among other things, improves
physical fitness and is tiring (behavioral beliefs), that their family and friends think they should
exercise (normative beliefs), and that time constrains make it difficult to exercise (control
belief). The total set of behavioral beliefs produces a favorable or unfavorable attitude towards
the behavior; the total set of normative beliefs results in perceived social pressure to perform or
not to perform the behavior, or subjective norms; and, in their totality, control beliefs give rise
to a sense of self-efficacy or perceived control over the behavior.

WHEN DOES OUR BEHAVIOR AFFECT OUR ATTITUDES?


• Role Playing

A set of norms that defines how people in a given social position ought to behave. When
enacting new social roles, we may at first feel phony. But our unease seldom lasts. In atrocity-
producing situations (Zimbardo’s and Abu Gharib Prison), some become sadistic and others do
not. What is unreal (an artificial role) can subtly evolve into what is real.

• Saying Becomes Believing


People often adapt what they say to please their listeners. Quicker to tell good news than bad,
and adjust message toward listener’s position. Having done so, to believe the altered message.

• Evil and Moral Acts

Evil sometimes results from gradually escalating commitments. We tend not only to hurt those
we dislike but also to dislike those we hurt. Positive behavior fosters liking for the person.

Prepared by: Jeri-Mei D. Cadiz

BSED III - MAPEH

You might also like