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Goa University
P.O. Goa University, Taleigao Plateau, Goa 403 206, India
Syllabus of M.Com. Programme
Offered at the Department of Commerce and Affiliated Colleges under
OA 18A w.e.f the Academic Year 2018 – 2019

A brief description of the Programme

• Purpose
The main objective of offering M. Com Programme under Choice Based Credit System (CBCS) is to
train manpower required for Teaching, Research and Industry requirements. After completing M. Com
Programme the candidate should be able to join teaching profession as Assistant Professor, join research
in any of the universities/Institutions for Ph. D Programme and join the corporate world such as
Banking, Insurance, Securities Market, IT enabled services and Manufacturing at managerial level
positions in the areas of Accounting, Finance, Taxation, Marketing and Human Resources or start their
own enterprises.

• Prerequisites
To seek admission to M. Com Programme a candidate must have passed B. Com Programme with at
least 40%. The admission to the M. Com Programme is based on the Common Entrance Examination
conducted by the Goa University. The candidates admitted are expected to possess the basic knowledge
in the area of all the Commerce Courses covered at B. Com level. Candidates are required to possess a
Laptop during their Coursework of the M. Com. Programme.

• Credits (Theory, Tutorial, Practical)

In order to award M. Com degree, the candidate must have earned 64 Credits during two years. Of these
32 Credits are from Core Courses and 32 Credits are from Specialisation Courses offered during the
Second Year. However, the candidate is allowed to opt for up to a maximum of 16 Credits from any
other department to meet the requirement.

• Number of Semesters, how the Courses are distributed

The M. Com Programme is divided in to Four Semesters. Each Semester shall have Four Courses.

• Summer Training
Every student has to undergo 4 weeks Summer Training in industrial organizations to gain hands on
experience at the end of Semester II. Students are responsible for identifying the Organisations for their
Summer Training Program.

• Dissertation
As a part of M. Com Programme Dissertation is offered as Optional during the Third and Fourth
Semester as per OA-18A in lieu of Two Courses. Those students who are going to be offered the
Dissertation Option may opt for 3 Courses each during the Semester III and IV.
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M.Com -List of Courses

Description of a Course appears on the page number listed in the last column of the table. Lectures (L),
Tutorials (T), Practicals (P) per week and Credit are also shown in the table.

Core Courses
Course Code Number and Name [Semester I and II] Hrs/week Credits Page #
COC111 Security Analysis and Capital Markets 4 4 04
COC112 Fundamentals of Financial Services 4 4 06
COC113 Managerial Accounting 4 4 08
COC114 New Venture Creation 4 4 10
COC211 International Financial Management 4 4 12
COC212 Management of Financial Services 4 4 14
COC213 Portfolio Management 4 4 17
COC214 Research Methodology 4 4 19
Specialisation Courses [Accounting and Finance] [Semester III and IV]
COO311 Investment and Financing Decisions 4 4 21
COO312 Corporate Mergers and Acquisitions 4 4 23
COO313 Futures and Forward Derivatives 4 4 25
COO314 Direct Taxes 4 4 28
COO315 Corporate Valuation 4 4 30
COO316 Statistics and Business Econometrics 4 4 32
COO411 Working Capital and Dividend Decisions 4 4 34
COO412 Management of Mutual Funds 4 4 36
COO413 Options and Interest Rate Derivatives 4 4 39
COO414 GST and Other Indirect Taxes 4 4 41
COO415 Cost Management & Control 4 4 43
COO416 Advanced Econometrics 4 4 45
Specialisation Courses [Business Management] [Semester III and IV]
COO317 Retail Marketing 4 4 47
COO318 Human Resource Development 4 4 49
COO319 Marketing Management 4 4 51
COO320 Materials Management 4 4 53
COO321 Business Environment 4 4 55
COO322 Strategic Management 4 4 57
COO417 Advertising and Sales Management 4 4 59
COO418 Tourism and Travel Management 4 4 61
COO419 Services Marketing 4 4 63
COO420 International Trade and Environment 4 4 65
COO421 Corporate Governance and Corporate Social Responsibility 4 4 67
COO422 Organizational Behavior 4 4 69
Field Based Optional Courses [Dissertation]
COD423 Dissertation 4 8 71

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At the beginning of the Semester, Department will open the Specialisation Courses from the list given above
depending on availability of Faculty Members. Specialisation Courses will be offered only if 20% of the
students opt for any Specialisation Course. The students are required to opt for 4 Courses each during the
Semester III and IV from the Specialisation Courses offered. Students have the option of choosing any other
Optional Courses (maximum of 2 Courses per Semester III and IV) offered by other Departments and also the
Courses available at the SWAYAM portal. Those students who are going to take up the Dissertation Option
may opt for 3 Courses each during Semester III and IV.

Recommended distribution of Courses: Semester-Wise

Course Code Course Code

Semester – I COC111 Semester – II COC211
COC112 COC212
COC113 COC213
COC114 COC214

Summer Training:
At the end of Semester – II, students will have to undergo four weeks (10th May to 10thJune) Summer
Training to gain on the job experience in commercial / industrial organisations / finance & investment
companies / professional firms such as CA’s, Stock Brokers, Project management Consultants / small and
medium enterprises in Goa or outside. At the end of the summer training, students will be required to
produce a certificate of experience for duration of four weeks to become eligible for admission to the
second year M. Com Course. It is the responsibility of the students to identify and join the Organisations
for their Summer Training. Students have to submit the Experience Letter and the Evaluation Form duly
filled and certified by the official from where they have completed their Summer Training.

Accounting & Finance Course Code Business Management Course Code

Semester – III COO311 Semester – III COO317
COO312 COO318
COO313 COO319
COO314 COO320
COO315 COO321
COO316 COO322
Semester – IV COO411 Semester – IV COO417
COO412 COO418
COO413 COO419
COO414 COO420
COO415 COO421
COO416 COO422

Dissertation COD423

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Programme : M. Com
Course Code : COC 111 Title of the Course: Security Analysis and Capital Markets.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Security Analysis and Capital
markets.
Need, The need of the course is to provide a good understanding of the field of investments and
Description, to learn about the theoretical frame work of Indian Capital Markets. The understanding can
and be quite valuable because each of us must make various investment decisions during our
Objectives lifetimes definitely as individuals, and possibly in our chosen careers. The course will help
the student to know about the trading mechanism of Indian Capital Market and to gain the
skill in assessing and estimating the Investment Opportunities with the help of Risk and
Return Analysis in Capital Markets.

The scope of the subject is to familiarize the students with the working of the capital
market and to introduce contemporary theories and practice of security analysis and
investments.

The objective is to enable students develop skills in analyzing various types of securities
Content: UNIT 1: Introduction to Security Analysis 9 hours
Risk and Return Analysis: Investment Avenues - Security return and risk –
Systematic and Unsystematic Risk – Sources of Risk - Measurement of Risk
and Return- Risk and return analysis - Minimizing Risk Explosive - Risk
measurement (Standard Deviation, Beta, covariance, correlation coefficient)
Measurement of Returns (Including problems)
UNIT 2: Fundamental and Technical Analysis of Securities
Fundamental Analysis: Meaning – Objectives – Economy Analysis – 15 hours
Economic Forecasting –Forecasting Techniques – Industry Analysis –
Industry Life Cycle – Company Analysis – Operating Analysis –
Management Analysis – Financial Analysis
Technical Analysis: Meaning – Assumption of Technical Analysis – Dow
Theory – Trends and Trend Reversal –Oscillators – Relative Strength Index –
Charting – Types of Price Charts – Price Patterns (Including problems)
UNIT 3: Valuation of Equity and Debt
Valuation of Equity: Share valuation Model – Dividend Discount Model -
One Year Holding Period –- Multiple Year Holding Period – Constant 15 hours
Growth Model – Multiple Growth Model – Multiplier Approach to Share
Valuation (Including problems / cases)
Valuation of Debt: Issuers of debt securities- Features of debt securities-
Types of bonds - Current Yield- Discounted cash flow approach- Yield to
maturity- Relationship between bond price and its yield to maturity- Yield
Curve (Including problems / cases)
UNIT 4: Capital Markets
Primary Market: Meaning – Kinds of Issue – Market Capitalization– Public
Issue Vs Private Issue – Initial Public Offer – Book Building Process – 9 hours
Foreign Capital Issuance: ADR’s and GDR’s - Pricing of Securities

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Secondary Market: Meaning– Role of Secondary Market – Trading of

Securities in Secondary Market-Trading Methods –Membership in Stock
Exchanges - NEAT System – Trading Procedures and Systems – Orders
Management in Trading – Trade Cancellation – Auctions Markets-Clearing
and Settlement – International Stock Exchanges
Pedagogy: Lecture/ Classroom Discussion/ Presentation/ Case Study/ Group Project or a combination
of some of these. Sessions shall be interactive in nature to enable peer group learning.
Reference / 1. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio
Readings: Management, Pearson. 2016
2. Stanely S.C. Huang Maury Stall : Investment Analysis and Management, Allyn and
Bacon Inco., Massachustes. 2015
3. Jerome B. Cohen and Edward D. Zinbarg et al : Investment Analysis and Portfolio
Management, Ricchard D., Irwin Inc., Illinois 2016
4. Fischer & Jordan, Security Analysis and Portfolio Management, Prentice Hall
India. 2015
5. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas
Publishing House Pvt. Ltd. 2015
6. V. A. Avadhani, Investment and Securities Market in India, Himalaya Publishing
House. 2016
Learning On successful completion of Course, the candidate will be prepared with a comprehensive
Outcomes: and in depth knowledge about security analysis.

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Programme : M. Com
Course Code : COC 112 Title of the Course: Fundamentals of Financial Services.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Financial Services.
Need, Indian Financial Services sector is set to dominate the Indian economy over the next few
Description, decades. Indian Financial Services sector is operating in a fast-evolving and dynamic
and Objectives manner. Hence course of “Foundation of Financial Services “has been designed to
facilitate the candidates in their career in Financial Services and facilitate the candidates in
preparing for Series of Certification Examination in Financial services which is growing
at a fast pace. It equips the students with the minimum knowledge benchmark of
understanding various Financial Services. To have a comprehensive and broad based
knowledge about the Financial Services. Get acquainted with various products, players
and functioning of Financial Services.

This course covers all essential topics that will enhance the knowledge of students in
Financial Services It covers topics related to Introduction, Development, Structure and
Activities of Financial Services, NBFC’s, Leasing and Hire Purchase, Factoring and
Insurance and Venture Capital. It will be immensely useful to all those who want to have a
better understanding Structure and Activities of Financial Services.

The Course Mainly Focuses On:

1. Overview of Financial Services, Growth and Structure. Banking and Non-Banking
Companies
2. Forms and types of Lease and Legal aspects of Leasing.
3. Modus Operandi of Hire Purchase transaction.
4. Factoring v/s Forfeiting
5. Insurance Principles with Elements of Insurance contract along with
Classification of Insurance business.
6. Venture Capital Assistances and Schemes in India
Content: UNIT 1: Introduction, Development, Structure and Activities of 9 hours
Financial Services.
Evolution of Financial Services in India, Overview of Financial Services,
Growth and Structure. Banking and Non - Banking Companies,
Classification of Non –Banking Companies and NBFC’s Activities.
UNIT 2: Leasing and Hire Purchase
Leasing - Definition of Leasing -, Modus-Operandi of Lease (Procedure)
Types of Leasing (Finance and Operating lease structure), Forms of Lease 12 hours
Financing. Legal aspects of Leasing-Drawn from General Law of bailment
and Court Rulings. Advantages and Limitations of Leasing.
Hire Purchase- Introduction- Meaning- Characteristics- Nature of Hire
Purchase- Modus Operandi of Hire Purchase transaction- Hire Purchases v/s
Installment Payment System and Lease Financing.
UNIT 3: Factoring and Insurance
Factoring -Definition of Factoring-Meaning of factoring- features of
factoring- Activities of factoring-Mechanism of factoring -Various 15 hours

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Documents involve in factoring. Types of Factoring- International factoring-

Two Factor System- Direct Export Factoring - Direct import Factoring.
Factoring agreement-Functioning of Factoring- Cost of Factoring-impact of
Factoring. Factoring v/s Forfaiting, Advantages & Disadvantages of
Factoring
Insurance- Definition- Conditions of Insurance- Principles of insurance and
Elements of Insurance Contract- Classification of Insurance business
UNIT 4: Venture Capital
Definition and Meaning of Venture Capital- Need for Venture Capital-
Characteristics of Venture Capital. Modes of Venture Capital Financing-
Company- Trust- Limited Partnership- Comparative analysis of different 12 hours
modes of Venture Capital Financing .Stages in Venture Capital Financing –
Venture Capital Process- Meaning of Angel- Choosing an Angel- Features of
Angels- TIE (The IndUS Entrepreneurs). Venture Capital Assistances and
Schemes in India
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussion. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasion’s assigned cases.
Reference / 1. Khan M.Y. "Financial Services", Tata MC Graw Hill Co. Ltd., New Delhi, Eight
Readings: Edition, 2015.
2. J.C. Verma., Venture Capital Financing in India, SAGE Publications Pvt. Ltd; 1st
edition 1997.
3. J. C. Verma “Leasing Financing and Hire Purchase (Concepts Law and
Procedures), Bharat Law House Pvt. Ltd. 1999.
4. J.C Verma “Bharat's Guide to Mutual Funds and Investment Portfolio: Law,
Practise and Procedure, Bharat Publishing House, 2nd Edition.
5. AMFI Workbook
6. P. K. Gupta, Fundamentals of Insurance, Himalaya Publishing house, 2nd Edition,
2015.
7. P. Periaswami, Principles and Practice of Insurance, Himalaya Publishing House,
2nd Edition, 2017.
Learning On successful completion of Course, the candidate will be prepared with a comprehensive
Outcomes: and in depth knowledge about various Financial Services.

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Programme : M. Com
Course Code : COC 113 Title of the Course: Managerial Accounting.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Managerial Accounting.
Need, Management Accounting is a kind of Accounting that deals not only with financial
Description, information, but information that is not always available, not easy to quantify into
and Objectives numbers and reports so that enables to take decisions. Concepts like the quality of
financial reports of business, employee performance, efficiency, product price and
customer satisfaction, are all things that Managerial Accountants deal with. They take that
information and prepare various reports that are easy for managers to understand and to
take decisions. By studying this course, the managerial accountant’s help managers make
the important decisions to turn the business in a profitable direction, or help it continue as
financially worth business. Management accounting is required to recognize the financial
situation of the business, it reports to those inside the organisation for planning, directing,
motivating, and controlling and performance evaluation. It gives special emphasis on
decision affecting the future.
The course provides the managers in various types of organizations, the tools required to
make decisions to achieve the goals of their organizations. Students can acquire the skill
to a look at how relevant traditional and leading edge topics integrate together with an
outcome of understanding basic accounting standards, concepts, understanding the
Financial statements and analyzing them in accordance with the goals of business,
understanding cost analysis, and how to make decision itself.

The primary objective of the course is to provide basic understanding of Accounting

Standards and Concepts, to prepare various types of Financial Statements and analyzing
them to interpret the financial soundness of various types of business to protect the
interest of stakeholders. This course will develop the analytical skills of students which
requires analyzing the financial statements and for decision making. The course will
encourage students to not only use all quantitative tools and techniques available to them,
but also logic, insight, judgment, and common sense.
Content: UNIT 1: Management Accounting – Overview. 12 hours
Accounting – Branches of Accounting – Principles of Accounting -
Types of Accounting - Methods of Accounting – Concepts – Conventions –
Limitations – Financial Accounting Vs Cost Accounting Vs Management
Accounting – Accounting Standards - GAAP –International Accounting
Standards Board (IASB) – Accounting Standards Board (ASB) –Indian
Accounting Standards (IndAS) –IFRS.
UNIT 2: Financial Statements and Analysis
Financial Statements – Types of Financial Statements – Income 12 hours
Statement – Balance Sheet – Fund Flow Statement – Cash Flow Statement
– Owners Equity Statement - Financial Statement Analysis(FSA) –
Techniques – Comparative Statements Analysis – Common Size
Statements Analysis – Ratio Analysis – Trend Analysis – Statement of
Changes in Financial Position - Funds Flow Analysis and Cash Flow
Statement Analysis– AS 3 Revised Cash Flow Analysis – Cash Flow

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Statement (Includes Practical Problems) .

UNIT 3: Marginal Costing and Cost – Volume – Profit Analysis
Marginal Costing – Definition – Marginal Costing Vs Absorption Costing –
Contribution – P/V Ratio – Margin of Safety –– Cost – Profit – Volume 12 hours
Analysis – Computation of Break Even Point (BEP) – Composite Break –
Even Point – Contribution – Angle of Incidence – Marginal Costing and
Decision Making – Pricing Decisions – Profit Planning and Maintaining
and Desired Level of Profit - Make or Buy Decisions – Problem of key or
Limiting Factor - Export Decisions – Sales Mix Decisions – Shutdown or
Continue Decisions.(Includes Practical Problems) .
UNIT 4: Budgetary Control and Performance Evaluation
Introduction – Definition – Budget – Budgeting – Budget Control –
Characteristics -Meaning – Objectives – Requisites – Advantages –
limitations – Steps involved in Budgetary Control - Essentials – Advantages 12 hours
– Budgetary Control Vs Standard Costing - Classification of Budgets –
Functional Budgets – Sales Budget – Production Budget – Direct Material
Budget – Direct Labor Budget – Manufacturing Overhead Budget – Capital
Expenditure Budget – Cash Budget – Master Budget – Flexible Budget –
Zero Based Budgeting. (Includes Practical Problems) .
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussions. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasion’s assigned cases.
Reference / 1. Meigs &Meigs, Accounting the Basis for Business Decisions, Tata McGraw Hill,
Readings: New Delhi. 2017
2. Pankaj Gupta, Management Accounting, Excel Books, New Delhi, 2006.
3. Bhattacharya S.K. & Dearoon.J., Accounting for Management – Text and Cases,
New, Delhi, Vikas. 2010
4. Narayana Swamy, Financial Accounting: A Managerial Perspective, Prentice Hall
of India. 2015
5. Ashish k., Bhattacharya,Cost Accouinting for Business managers, Elsevier 2010
6. Bhattacharya, Financial Accounting for Business Managers – Perspective, Prentice
Hall of India. 2015
7. MC Shukla, TS Grewal, Cost Accounting, S. Chand 2015
8. I.M. Pandey: Management Accounting, Vikas Publishing House. 2015
9. Chakraborty & Hrishikesh – Management Accountancy, Oxford University Press.
2015
10. Khan and Jain, Management Accounting, Tata McGraw Hill, Delhi. 2016
Learning After having followed the course activities, the student will be able to:
Outcomes: 1. Understand fundamental concepts in financial, cost & management accounting
2. Develop analytical skills associated with the interpretation of accounting reports
3. Enable students in systematically applying Management Accounting Concepts in real
life situations and develop judgmental skills associated with the use of accounting
information in decision making.

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Programme : M. Com
Course Code : COC 114 Title of the Course: New Venture Creation.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Entrepreneurship.

Need, The very purpose of the course is to make the students to understand the role of growth
Description, agents in the development of any economy, viz., Entrepreneur, Intrapreneur, and
and Objectives Government. After completing the course in particular and the program in general,
students will be planning to become part of one these growth agents, either as employers
or as employees. They may start their own enterprises, they may join with an organisation
where they will contribute as an Intrapreneur, and also they may join with government
organisations which may also enable them to be part of the developing the economy in
various ways. Hence, the very purpose of this course to enable the students to understand
the intricacies of becoming a growth agent, which is not an easy task as it requires creative
ideas with huge future potentials.

Role and importance of growth agents in the process of economic development will be the
basic aspect of this course. Students will be learning the importance of business plan and
also how to prepare a successful business plan for the purpose of submitting the same for
obtaining finance. The course also provides basic knowledge about venture capital
financing, its evolution, the global scenario, Indian perspectives, and the role of venture
capital associations. Finally, the students are supposed to learn the art of managing the
newly created business ventures so as to attain the ultimate goal of becoming a growth
agent for transforming the economy to a higher level.

Course is really interesting and it gives insights to the students to understand the
significance of becoming an “employer” rather than becoming an “employee”, but of
course not all can be an employer as the creative mind and risk taking attitude differs from
person to person. This paper will also make the students to understand the significance of
Venture Capital financing. Though it is coming under one of the many sources of funding,
students were made to realize that this is the only source of funding available for any
viable and potential New Business IDEA, but care should be taken before approaching
Venture Capitalist, else the Business Plan gets rejected very easily.
Content: UNIT 1: Introduction to Agents of Growth. 12 hours
Meaning and Importance of Economic Development & Growth – Process of
Development and Growth (Imitation, Innovation, and Invention) – Creativity
– Agents of Growth (Entrepreneur, Intrapreneur, Government) – Birth of an
Enterprise (Growth agents, process, outcome) – Women Entrepreneurship –
Social Entrepreneurship – Strategic Entrepreneurship – Significance of
Business Life Cycle – Importance of Rejuvenation Strategies – Series of Life
Cycles.
UNIT 2: Importance of Business Plan 12 hours
Meaning and importance – Business Plan for an existing venture Vs new
venture – Business Valuation Approaches – Components of Business Plan –
Do’s and Don’ts of Business Plan.
UNIT 3: Financing of New Venture 12 hours

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Sources of Development Finance – Role of Financial Institutions and

Consultancy Firms – Evolution of Venture Capital – Growth Agents Vs
Venture Capital Vs Economic Development – Economic Impact of Venture
Capital – Global Venture Capital Scenario – Role of Venture Capital
Associations.
UNIT 4: Managing New Business Venture 12 hours
Managing at different Life Cycle Stages – Strategies available
(concentration, stability, growth, retrenchment, and consolidation) –
Preparing for the New Venture Launch – Early Management Decisions –
Growth of the New Venture – New Venture Expansion – Going Public –
Ending the Venture.
Pedagogy: The following methods and forms of study are used in the course:
• Lectures, Case studies, and Self-study (doing home assignments on various aspects
of agents of growth, importance of creativity and creative ideas, doing research on
the web with respect to venture capital associations, identifying future potential
employment opportunities as an employee or an employer)
• Self-study with literature to understand the importance of growth agents and role
of venture capital.
Reference / 1. Timmons, Jeffry A; New Venture Creation: Entrepreneurship for the 21st Century,
Readings: Irwin McGraw-Hill. 2015
2. Robert D. Hisrich & Micheal P. Peters, Entrepreneurship, Tata McGraw Hill. 2016
3. C. B. Gupta & N. P. Srinivasan, Entrepreneurial Development, Sultan Chand &
Sons. 2016
4. C. B. Gupta & N. P. Srinivasan, Entrepreneuship Development in India, Sultan
Chand & Sons. 2017
5. Desai, Vasant, Dynamics of Entrepreneurial Development and Management,
Himalaya Publishing house. 2017
6. Desai, Vansant, Project Management and Entrepreneurship, Himalaya Publishing
House, Mumbai, 2000.
7. Sue Birley & Daniel F. Muzyka, Mastering Enterprise, Financial Times Pitman
Publishing, 2003.
8. Drucker, Peter, Innovation and Entrepreneurship: Practice and Principles,
Heinemann, London, 1985.
9. Holt, David. H, Entrepreneurship: New Venture Creation, Prentice Hall India.2015
Learning 1. Able to identify themselves as part of one of the growth agents, viz., entrepreneurs,
Outcomes: intrapreneurs, or government.
2. Able to understand various methods available for business valuation.
3. Able to prepare a business plan and identifying the appropriate financing agencies.
4. Understand the evolution and importance of venture capital and its economic
impact.
5. Able to apply best management practices at each and every life cycle stages of a
business venture.

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Programme : M. Com
Course Code : COC 211 Title of the Course: International Financial Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of International Financial
Management.
Need, The course is designed for students interested in a career in Forex Broking, Treasury
Description, Departments and to work as analyst in Current Risk Management Practices of
and Objectives Multinational Companies. The very purpose of the course is to teach students to
familiarize students with international financial transactions and Operational aspects of
foreign exchange markets. It focusses on foreign exchange market participants, exchange
rates determination, international arbitrage, foreign exchange risks and its management
and international capital market.

This a course to understand the structure of International Monetary System and the
Foreign exchange market mechanisms. This course also discusses the Investment and
Financing Decisions of Multinational Companies and in global environment. It also
examines the Forex exposures and its risk management practices using Currency
Forwards, Futures and Options through hedging and speculations. The course will
extensively focus on the theory and applications of exposure management in Currency
Markets.

The course is mainly focuses on understanding of International Monetary Systems, the

mechanism of Foreign Exchange Markets, and to evaluate the Investment and Financing
Decisions of Multinational Companies. It also provides the mechanism to measure the
Exchange rate among the currencies and to explore the Arbitrage and Speculation
possibilities. It also covers the assessment of exposures of Multinational companies and
various exposure management techniques such as Hedging and Speculations.
Content: UNIT 1: Introduction to International Finance. 12 hours
Introduction – objectives of IFM – International Financial Management
Functions Vs Domestic Financial Management Functions – International
Monetary System – Gold Standard – Gold Exchange Standard – Bretton
Woods Systems – Fixe Exchange Rate Systems – Float Rate Exchange Rate
System – Currency Board Systems – Target Zone Arrangements.
UNIT 2: International Investment & Financing Decisions of MNC 12 hours
International Project Appraisals – Capital Budgeting Decisions of MNC’s –
Adjusted Present Value (APV) - Cost of Capital and Capital Asset Pricing
Model and Capital Structure of MNC’s- Parent Companies and subsidiary
companies. (Including problems).
UNIT 3: Foreign Exchange Markets and Exchange Rate Mechanisms 12 hours
Exchange Rate Mechanism – Quotations – Types of Quotations –
Exchange Rate Determinations in Spot and Forward Markets – Factors
Influencing Exchange Rate. Theories of Exchange Rates – Law of One
Price - Purchasing Power Parity – Interest Rate Parity –Foreign Exchange
Market –- Features – Participants – Spot – Futures – Forwards – Options –

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Types of Transactions – Hedging – Speculations – Arbitrage – Covered

Interest Rate Arbitrage – Borrowings and Investing Markets – Tax
Implications - Indian Foreign Exchange Markets – Evolution -
Developments and Foreign Exchange Market Regulations. (Including
problems)
UNIT 4: Measuring And Management of Foreign Exchange Exposure 12 hours
Measurement of Foreign Exchange Exposure - Meaning – Types of
Foreign Exchange Exposure – Transaction Exposure – Operating Exposure –
Accounting Exposure (Including Problems). Management of Foreign
Exchange Exposure – Need – Hedging of Transaction Exposure – Hedging
of Operating Exposure – Management of Accounting Exposure (Including
problems)
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussions. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations.
Reference / 1. Srivastava, Divya Nigam, Management of Indian Financial Institutions, Himalaya
Readings: Publishing House. 2016
2. M. Y. Khan, Indian Financial System, Tata McGraw Hill. 2016
3. Gerald Hatler, Bank Investments and Funds Management, Macmillan. 2016
4. Stigum, Managing Bank Assets and Liabilities, Dow-Jones Irwin. 2015
5. Dudley Luckett, Money and Banking, McGraw Hill. 2016
6. Vasant Joshi, Vinay Joshi, Managing Indian Banks- Challenges Ahead”, Response
Books. 2016
7. Vasant Desai, Banks and institutional management, Himalaya Publishing House.
2016
8. P. K. Srivastava, Banking theory and Practice, Himalaya Publishing House. 2016
9. K.P.M. Sundharam, Money Banking Trade and Finance, Sultan chand& sons,
educational publishers. 2016
10. M. Y. Khan, Financial Services, Tata McGraw Hill. 2016
11. Machiraju, Indian Financial System – Vikas Publishing House. 2016
12. V.A. Avadhani, Treasury Management in India, Himalaya Publishing House,
Delhi. 2016
13. D. C. Gardner, Treasury Management, Macmillan India Ltd., New Delhi. 2016
14. Apte, P.G, International Financial Management, Tata McGraw Hill Publication,
2002.
15. Levi, M.D., International Finance, Tata McGraw Hill Publication, 2006.
16. Sharan, V International Financial Management, PHI publication, 2010.
Learning After having followed the course activities, the student will be able to:
Outcomes: 1. understand the International Monetary systems and the measurement of Exchange
rate Determinations, the basics of Currency Markets, Foreign Exchange Markets and t
various players in market, understand the trading, clearing and settlement mechanism
related to Exchange Traded Currency Derivatives markets and basic investment
strategies that use currency Futures and Options products.
2. To understand the foreign exchange exposures and risk management techniques used
by Multinational Companies. To know the regulatory environment in which the
Exchange Traded Currency Derivatives.

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Programme : M. Com
Course Code : COC 212 Title of the Course: Management of Financial Services.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Management of Financial
Services.
Need, This course has been designed to facilitate the candidates in preparing for Certification
Description, Examination of Depository and make their career in Depository, Depository Participants
and Objectives and Stock Broking Firms and Credit Rating Agencies as Researchers which has
employment opportunities. It equips the students with the minimum knowledge
benchmark of understanding of structuring of Securitization as Financial Instrument of the
New Millennium.

This course Management of Financial Services covers all essential topics that will
enhance the knowledge of students in Management of Financial Services. It covers topics
related to efficient depository is critical to the efficient functioning of the Capital Market.
This course provides deep insight into the functioning of the Depository and outlines the
various Operational issues. It has been mandated by the Depository, that all branches of
depository participants must have at least one person qualified in Depository Certification
program. Understanding research work done by Credit Rating Agency with rating process
and methodology. Structuring mechanism of Securitization with Legal Aspects.

The Course Mainly Focuses On:

1. Student will be equipped with the knowledge of basic knowledge of Management
of Financial services
2. Student will learn the process and methodology of Credit rating of Credit Rating
Agencies with services provided
3. Students will understand the working mechanism of Securitization with Legal
Aspects and Depositories Operations
Content: UNIT 1: Introduction. 12 hours
Management of Financial services, Importance, need, challenges and issues
in management of Financial services.
Credit Rating: Introduction, Concept of Credit Rating, Definition, Scope,
Need, Types of Credit Rating, General Credit Rating Process and
Methodology. Credit Rating Agencies in India Process and Methodology for
Credit Rating, Advantages & Disadvantages of Credit rating, Rating services
offered by Credit Rating Agencies, Equity rating and Equity Assessment,
Rating symbols of Indian Credit Agencies.
UNIT 2: Securitization 12 hours
Securitization: Introduction to Securitisation as Financial Instrument of the
New Millennium, Definition, Concept, Need for securitisation, Securitization
in India, Securitisation asset classes, Benefits of securitization Players
involved in Securitisation, Securitisation structure, Process of Securitisation
-.Pass Through Certificate and Pay Through Securities structure
Legal issues in Securitization - Securitisation laws- (SARFAESI) Act –

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Purpose – Outcome - Powers conferred on Secured Creditor under the

SARFAESI Act - Banks utilize for Effective tool for bad loans (NPA)
Recovery- Rights of Borrowers.
UNIT 3: Depository Functioning and Bye- Laws 12 hours
Overview of Depository - Key features of the depository system in India.
Depository System- Depository - Bank - An Analogy, Depository - Bank –
The difference. Legal Framework- Depositories Act, 1996, Securities and
Exchange Board of India (Depositories & Participants) Regulations, 1996,
Bye- Laws approved by SEBI, and Business Rules framed in accordance
with the Regulations and Bye-Laws. - Section 4, 7, 8, 9, 10, 14, and 16.
Internet Initiatives at Depository by NSDL SPEED-e- SIMPLE- SPICE-
IDeAS- and STEADY. Eligibility Criteria for a Depository- Registration-
Commencement of Business- Agreement between Depository and Issuers-
Rights and Obligations of Depositories- Records to be maintained by
Depository – Functions of Depository. Business Rules of Depository-
Functions- Services Offered by Depository. Electronic linkage - Technology
and connectivity of Depository System with Business Partners.
Business Partners of Depository- The eligibility criteria are prescribed by
the SEBI (Depository & Participants) Regulations, 1996- Business
Restrictions – Application for becoming a DP – Conditions for Grant of
Registration – Steps for joining as a DP- Validity and Renewal of
Registration Certificate –Pre-requisites for DPs for commencing operations.
Rights and Obligations- Agreement with Beneficial Owners- Direct and
Indirect benefits of Depository System.
UNIT 4: Depository Core services 12 hours
Types of Accounts- Documents for Verification- Beneficiary Account-
Procedure for opening an account. Dematerialisation- International
Securities Identification Number (ISIN) - Securities that can be
dematerialized- Dematerialisation request form- Procedure for
Dematerialisation- Rejection Reason- Precautions to be taken while
processing DRF. Rematerialisation- Rematerialisation Request form- pre-
requisites for Rematerialisation request, Rematerialisation Process.
Settlement of Off-Market Transactions- Settlement of Market-
Transaction. Pledge and Hypothecation- Procedure for
Pledge/Hypothecation- Creation of Pledgor- Procedure for Confirmation of
Creation of Pledge/Hypothecation by Pledgee – Pledge of Demat Shares-
Closure of a Pledge/Hypothecation by Pledgor- Closure of a
Pledge/Hypothecation by Pledgee or - Invocation of Pledge by Pledge-
Invocation of Hypothecation
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussion. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasion’s reading and understanding of Reports on the Credit
Rating and Structuring of Securitization with Legal issues
Reference / 1. Khan M.Y, Financial Services, McGraw Hill Education; Eight Edition, 2015.
Readings: 2. V.A. Avadhani, Marketing of Financial Services and Markets, Himalaya
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Publishing House, 1999.

3. Indian Institute of Banking and Finance, Mutual Funds- Products & Services,
Taxmann Publications Private Limited, 2010.
4. Gordan & Natarajan, Financial Markets and Services, Himalaya Publishing House,
Tenth Edition, 2018.
5. K. Ravichandran, Merchant Banking & Financial Services, Himalaya Publishing
House, Second Edition, 2016.
6. NCFM- Depositories Module
7. NISM – Mutual Funds Module Series
Learning The learning outcomes of this course are:
Outcomes: 1. Student will be equipped with the knowledge of basic knowledge of Management
of Financial services
2. Student will learn the process and methodology of Credit rating of Credit Rating
Agencies etc.
3. Students will understand the working mechanism of Securitization with Legal
Aspects and Depositories Operations

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Programme : M. Com
Course Code : COC 213 Title of the Course: Portfolio Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Portfolio Management.
Need, The focus of Security Analysis is on how others analyse your company’s securities on
Description, their own. Whereas, that of Portfolio Management is on how investors analyse your
and Objectives company’s securities in comparison with others’ on the security market. The course is
designed with a view to develop the skills required for portfolio management so as to be
able to judge the competitive position of firms in capital market and review the related
business decisions.

The subject aims at developing an intellectual frame work for management of portfolios
using advanced techniques and theories of science of investment.

To familiarize the students with the various approaches of portfolio management and
portfolio selection models.
Content: UNIT 1: Portfolio Analysis. 9 hours
Meaning of portfolio management – Portfolio Management Process -
Objectives of Portfolio - Traditional and Modern Portfolio Theories.
UNIT 2: Portfolio Selection 15 hours
Meaning – Feasible Set of Portfolios – Efficient Frontier – Optimal
Portfolios – Corner Portfolios - Return on Portfolio – Risk on Portfolio –
Diversification of Portfolio - Efficient Frontier – Minimum Variance
Analysis
Portfolio theory - Markowitz Model - Sharpe’s single index model - Efficient
frontier – Capital Asset Pricing Model - Arbitrage Pricing Theory
(Including problems)
UNIT 3: Portfolio Performance Evaluation 12 hours
Need – Meaning – Risk Adjusted Returns – Performance Evaluation Ratios –
Sharpe’s Ratio – Treynor’s Ratio – Jenson Ratio (Including problems)
UNIT 4: Portfolio Revision 12 hours
Need for Revision – Meaning – Constraints –Portfolio Revision strategies –
Formula Plans – Constant Rupee Value Plan – Constant Ratio Plan – Dollar
Cost Averaging. (Including problems)
Pedagogy: Lecture/ Classroom Discussion/ Presentation/ Case Study/ Group Project or a combination
of some of these. Sessions shall be interactive in nature to enable peer group learning.
Reference / 1. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio
Readings: Management, Pearson 2016
2. Jerome B. cohen and Edward D. Zinbarg etal : Investment Analysis and Portfolio
Management, Ricchard D., Irwin Inc., Illinois. 2015
3. Haim Levy and Marshall Sarnat: Portfolio and Investment Selection Theory and
practice, prentice hall International New Jersy. 2015
4. Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas
Publishing House Pvt. Ltd. 2016
5. V. A. Avadhani, Investment and Securities Market in India, Himalaya Publishing

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House.2016
Learning To enable independent management of portfolio by the candidate on successful
Outcomes: completion of the course

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Programme : M. Com
Course Code : COC 214 Title of the Course: Research Methodology.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Statistics.

Need, Decision making in the present globalized scenario is so complex that the success depends
Description, on understanding of the role and important of past data / information. This requires careful
and Objectives identification of the problem / issue which the researcher feels needs to find a solution.
The success of identifying the problem / issue to be resolved depends on understanding
the role and importance of past data / information. Course on research methodology
enables a researcher to identify various sources of past data for the purpose of analysing
the same for getting complete clarity about the present status of the situation / problem
under study. This is technically termed as identification of research gap. Hence the course
on research methodology equips a researcher to carry out a successful research in order to
make a calculated decision. The focus of the course also ensures that the research ethics
are known to the researchers.

The course provides the researchers an overall idea about what is research, different
categories of research activities that can be carried out, steps to be followed for
successfully completing a research work, role and importance of literature review, basics
of data identification, data collection and statistical data analysis. Preparation of research
reports are also to be learned to make the result of the research reaching wider audience.
The goal is to help a solid theoretical background in research methodology, understand
various statistical tools available, the ability to implement the techniques and to critique
empirical studies based on psychometric as well as econometric data.

This course is designed to motivate the students to understand the significance of carrying
out research, how the research gap can be identified based on extensive literature review,
preparing a content analysis, then identifying source of data, collection of data, and finally
analysis of data using various statistical techniques starting from reliability/normality
testing, organising, describing, relationship and prediction, and testing the significance
using uni-Variate, bi-Variate, and multi-Variate data sets. Students are also familiarized
with intellectual honesty and ethics while preparing a research report.
Content: UNIT 1: Introduction to Research Methodology. 10 hours
Meaning and importance of research – Steps in the process of research –
Types and methods of research – Types of Research Reports – Components
of Research Reports – Intellectual Honesty and Ethics (Plagiarism –
Cheating – Fabrication and Falsification – Multiple Submission – Misuse of
Academic Materials – Complicity in Academic Dishonesty).
UNIT 2: Literature Review & Research Design 10 hours
Meaning and importance of literature review – Content Analysis
(Identification of Research Gap – Understanding basics of Data Management
– Selection of Data Analytical Tools) – Developing Research Questions,
Objectives, and Hypothesis formulation.
UNIT 3: Introduction to Data Management 10 hours
Meaning and Importance of Population and Sample – Sample Size – Sources

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of Data (Primary Vs Secondary) – Methods of Data Collection (Primary as

well as Secondary) – Online and Offline Data (Secondary as well as
Primary) – Attitude Measurement and Scaling – Use of Questionnaire in
Primary data collection – Pilot Vs Final Survey – Data Coding – Data
Validation and Reliability –Data Mining.
UNIT 4: Statistical Analysis of Data 18 hours
Organizing and Summarising the Raw data – Describing the Data (Central
Tendency, Dispersion, Skewness, Kurtosis) – Analysing the Relationship
and Prediction of Data (Correlation, Regression, and Time Series).[Includes
practical problems]
Pedagogy: The following methods and forms of study are used in the course:
• Lectures, Case studies, Practical’s in the class as well as in computer lab.
• Self-study (doing home assignments using Excel and other statistical software’s,
working with psychometric and econometric data, doing research on the web, and
also content analysis)
• Self-study with literature to know the significance of research in various fields of
knowledge.
Reference / 1. Chawla, Deepak and Sondhi, Neena. Research Methodology: Concepts and Cases.
Readings: Vikas Publishing House Private Ltd. 2016
2. Cooper, Donald R and Schindler, Pamela S, Business Research Methods, Tata
McGraw Hill. 2016
3. Krishnaswami, O. R and Ranganathan. M. Methodology of Research in Social
Sciences. Himalaya Publishing house. 2016
4. Gupta, S.C. Fundamentals of Statistics. Himalaya Publishing House. 2017
5. Aizel, Amir D & Sounderpandian, Jayavel. Complete Business Statistics, Tata
McGraw Hill. 2016
6. Sachdeva, J. K., Business Research Methodology, Himalaya Publishing House.
2016
Learning 1. Successfully carryout content analysis and identify (a) existing research gap, (b)
Outcomes: source of data and collection of data, and (c) statistical tools for analysing the data.
2. Clearly understanding WHAT is the problem / issue needs to be studied, WHY
such study is required, and HOW the study is going to be completed.
3. Frame relevant research questions, objectives, and related hypothesis.
4. Logically identifying the relevant data to be used for analysing various objectives.
5. How to prepare research reports in the most effective way so that the result reaches
wider audience.
6. How to ensure intellectual honesty and ethics.

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Programme : M. Com
Course Code : COO 311 Title of the Course: Investment and Financing Decisions.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Financial Management.
Need, This will enable to the student to understand how corporations make important investment
Description, and financing decisions, and how they establish working capital policies. The course also
and Objectives lays a foundation for more complex financial topics that arise in additional elective
courses in finance. This course in financial management describes the corporation and its
operating environment; it will help any future manager to understand how the finances of
a company work, and how they will be interfacing with finance

The course intends to emphasis the role of financial management in wealth maximization
and explains the application of financial tools in determining the value of the firm

The objective is to enable the students to understand the process of financial decision
making to enhance shareholder’s wealth.
Content: UNIT 1: Introduction to Financial Management. 9 hours
Introduction - Meanings and Definition - Goals of Financial Management -
Finance Functions - Interface between Finance and Other Business Functions
Time Value of Money: Introduction – Rationale - Future Value - Present
Value - Valuation of Bonds and Shares- Intrinsic Value - Book Value.
UNIT 2: Cost of Capital 9 hours
Introduction - Meaning of Cost of Capital - Cost of Different Sources of
Finance - Weighted Average Cost of Capital – Leverage - Operating
Leverage - Application of Operating Leverage - Financial Leverage -
Combined Leverage - Capital Structure – Introduction - Factors affecting
Capital Structure - Theories of Capital Structure (Including problems).
UNIT 3: Capital Budgeting 15 hours
Introduction - Importance of Capital Budgeting - Complexities involved in
Capital Budgeting Decisions - Capital Budgeting Process - Investment
Evaluation - Appraisal Criteria - Capital Budgeting Techniques. (Including
problems).
UNIT 4: Risk Analysis in Capital Budgeting 15 hours
Introduction - Types and Sources of risk in Capital Budgeting - Risk
adjusted Discount Rate - Certainty Equivalent Approach - Probability
Distribution Approach -Sensitivity Analysis – Scenario Analysis- Simulation
Analysis - Decision Tree Approach (Including problems)
Pedagogy: Lecture/ Classroom Discussion/ Presentation/ Case Study/ Group Project or a combination
of some of these. Sessions shall be interactive in nature to enable peer group learning.
Reference / 1. Brealey, Richard A and Steward C. Myers; Corporate Finance, McGraw Hill New
Readings: York, 7th ed, 2007
2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi, 6th ed, 2012
3. Hampton, John: Financial Decision Making, Prentice Hall, Delhi, 5th ed, 2008
4. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi, 10th ed, 2010
5. Van Horne, J.C. and J.M. Wachowicz Jr.: Fundamental of Financial Management,

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Prentice – Hall, Delhi, 6th ed 2005

6. Pinches, George E: Essential of Financial Management; Harper and Row, New
York
7. Khan MY, Jain PK: Financial Management; Tata McGraw Hill, New Delhi, 6th e,
2012
8. Ross, Wester field and Jordan, Fundamentals of Corporate Finance, TMH, 6th ed,
2008
9. V.K. Bhalla, Financial Management and Policy, Anmol Publishers, New Delhi, 3rd
ed, 2012
10. G. Sudarshan Reddy, Financial Management, Himalaya Publishers, 3rd ed, 2012
Learning On successful completion of course, the students are expected to:
Outcomes: 1. Understand various forms of market imperfections and their implications for
financial managers
2. Understand the value impact of capital structure
3. Have a greater appreciation and understanding of the importance of risk within the
context of financial decision making

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Programme : M. Com
Course Code : COO 312 Title of the Course: Corporate Mergers and Acquisitions.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Mergers and Acquisitions.
Need, Mergers and acquisitions in recent years have become one of the notable trends of Indian
Description, economy. Dynamics of M & A market in India is one of the catalysts of high rates of
and Objectives economic growth. Although the crisis of Financial Markets has declined significantly the
volume and value of deals in Mergers and Acquisitions, they are still regarded as one of
the most effective strategies for the development of Companies. Hence course of
“Corporate Mergers and Acquisitions “has been designed to facilitate the candidates in
preparing for Certification Examination of Merger and Acquisitions and make their career
in Corporate Mergers and Acquisitions which is growing at a fast pace.

This course covers all essential topics that will enhance the knowledge of students in
“Corporate Mergers and Acquisitions”. It covers topics related to the basics of Various
Forms of Corporate Restructuring, Restructuring Underlying Issues -– Growing need for
Corporate Restructuring in Recent times in India, Theories of Mergers, Types of Mergers
& Mergers and Acquisitions Process and Takeover Defenses. It will be immensely useful
to all those who want to have a better understanding of Corporate Mergers and
Acquisitions

The Course Mainly Focuses On:

1. Mergers and Acquisitions - An Overview and Various Forms of Corporate
Restructuring and Corporate Restructuring in Recent times in India
2. Theories of Mergers
3. Types of Mergers & Mergers and Acquisitions Process
4. Takeover Defenses
Content: UNIT 1: Mergers and Acquisitions - An Overview. 10 hours
An overview- Various Forms of Corporate Restructuring- Expansion-
Mergers and Acquisitions – Amalgamation- Absorption- Tender Offers-
Asset Acquisition- Joint Venture. Contraction- Spin-offs- Split-offs – Split-
ups- Divestiture- Equity Carve-out- Asset Sale. Corporate Control- Takeover
Defenses- Share Repurchase -Exchange Offers- Proxy Contests. Changes in
Ownership Structure-Leverage Buyout- Going Private- ESOP- MLPs.
Restructuring: Underlying Issues – Growing need for Corporate
Restructuring in Recent times in India.
UNIT 2: Theories of Mergers 12 hours
Efficiency Theories – Information and Signaling – Agency Problems and
Managerialism – Free Cash Flow Hypothesis – Market Power – Taxes and
their Impact on Merger Decisions – Hubris Hypothesis.
UNIT 3: Types of Mergers & Acquisitions and Acquisition Process 14 hours
Horizontal Mergers, Vertical Mergers, Conglomerate Mergers-, Financial
Conglomerate mergers, Product Extension Mergers, Geographic Market
extension and Pure Conglomerate Mergers. Merger and Acquisition Process
– Participants in the Restructuring Activities, Post-Merger Management/

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Post Closing integration. Reasons for Failure of Mergers and Acquisitions.

UNIT 4: Takeover Defenses 12 hours
Friendly vs Hostile Takeovers – Bear Hug – Proxy Contests –Impact of
shareholder’s value- Proxy Fight Process- Tender offers – Two tiered tender
offers –Any–or-all-offers- Partial Offers- Open market Operations- Street
Sweeps- Dawn raid – Saturday Night special. Alternative Takeover Tactics –
Takeover Defenses – Preventive Anti-Takeover Measures – Active Anti-
takeover
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussion. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works that are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasion’s assigned cases.
Reference / 1. Weston, Chung, Hoag, Mergers, Restructuring and Corporate Control, PHI, 2011.
Readings: 2. S.Shiva Ramu, Corporate Growth through Mergers & Acquisitions, SAGE
Publications Pvt. Ltd; 1st Edition 1998.
3. John Humphrey, Kaplinsky and Saraph, Corporate Restructuring, SAGE
Publications Pvt. Ltd; 1st Edition 1998.
4. Sudarshan, The Essence of mergers and acquisitions Pearson P T R; 1st Edition,
1995.
5. Weston, Takeovers, Restructuring and Corporate Governance, Pearson; 4th
Edition, 2003.
6. S.Shiva Ramu, Restructuring and break-ups, SAGE Publications Pvt. Ltd; 1st
Edition, 1999.
7. T.P Ghosh, Buyback of shares, Taxmann, 1999.
8. Ranjit Kumar Mandal, Corporate Mergers in India: Objectives and Effectiveness,
Kanishka Publishers, Distributors, 1995.
9. Vijay Kumar Kaushal, Corporate Takeovers in India Sarup & Sons, 1995.
Learning On successful completion of Course, the candidate will be prepared with a comprehensive
Outcomes: and in depth knowledge about Mergers and Acquisitions. And comprehensive and broad
based knowledge about various forms of re-Organizations, Theories of Mergers, Types of
Mergers & Mergers and Acquisitions Process and Takeover Defenses.

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Programme : M. Com
Course Code : COO 313 Title of the Course: Futures and Forward Derivatives.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Derivatives.

Need, The “Derivatives” course is designed for students interested in a career in investment
Description, banking or corporate finance. The primary purpose of the course is to teach students how
and Objectives to interpret and value the wide variety of derivatives products available. As such, the
course examines a broad array of derivative products that range from basic Futures
contracts to the more specialized products developed for interest rate markets. The
valuation tools considered begin with basic arbitrage relationships and from there students
will develop the Black-Scholes model. The course will also introduce the Binomial
Approach and use it as the primary valuation framework throughout the course. Students
will also, through the use of assignments and problem sets, develop an intuitive
understanding of why these products are used and the fundamental relationships that
underlay all derivative products.

This is a course on the analytics of Financial Derivatives and risk management and covers
a range of topics in contemporary finance. Specifically, the course examines the pricing
and use of financial derivatives, including Forwards, Futures, Currency Derivatives in
Risk Management. The course will extensively focus on the theory and applications of
risk management tools.

The objective of this course is to explore the use of basic types of derivative instruments
and hybrids in the context of financial risk management by firms and financial
institutions. Students are expected to develop competencies in pricing, hedging and
trading strategies.

The purpose of this course is to provide a comprehensive analysis on the properties of

Futures Derivatives includes Stock, Index and Currency Futures and to offer a
theoretical framework within which all derivatives can be valued and hedged.
Content: UNIT 1: Overview of Derivative Markets . 12 hours
Meaning – Definition – Need – Features – Types of Derivative Products –
Types of Functions – History and Growth in India– Participants – Players –
Functions – Exchange Trade versus OTC – Regulatory frame work of
Derivative Trading in India- LC Gupta Committee Recommendation on
Derivatives.
UNIT 2: Stock Futures and Forward Markets 12 hours
Meaning – Types of Futures –Features - Specifications of Future Contracts -
Futures Vs Forwards –Margins and Marking to Market –Convergence of
Spot and Futures – Value at Risk (VaR) – VaR Futures Trading in India –
Liquidating Positions - Participants in Futures Contracts– Payoff’s in Future
Contracts –Futures Market Trading Mechanism in India –Pricing and Value
of Futures Contract – Arbitrage - Cost of Carry Models – Reverse Cost of
Carry Model - Strategies in Future Contracts - Hedging – Selling Hedge –
Buying Hedge – Perfect Hedge – Basis Risk – Hedge Ratio – Speculation –

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(Includes Practical Problems).

UNIT 3: Index Futures 12 hours
Features of Index Futures – Index Futures in India - Construction of Index –
Types of Index Construction Methods – Price Weighted Indices – Value
Weighted Indices – Equally Weighted Indices – Corporate Announcements
and Index Construction - Stock Splits and Dividends - Construction of
Portfolios on Index – Portfolio Rebalancing in all Indices – Pricing of Index
Futures – Cash and Carry Arbitrage – Reverse Cash and Carry Arbitrage –
Hedging with Index Futures – Market Timing with Index Futures –Index
Futures and Change of Beta – Stock Picking an Hedging – Index Futures and
Stock Market Volatility - (Includes Practical Problems).
UNIT 4: Currency Futures. 12 hours
Introduction – Purchase and Sale – Types of quotes in Spot Market –
Spreads and Forward Quotes – Merchant Rates and Exchange Margins - –
Forward Market – Premium and Discount Currencies – Arbitrage – One
Point Arbitrage – Two Point Arbitrage – Triangular Arbitrage – Forward
Quotes and Interest Rate Parity – Forward Quote and Purchasing Power
Parity – Covered Interest Arbitrage – Hedging in Exports and Imports –
Hedging in Borrowings and Investments - (Includes Practical Problems).
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussions. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasions assigned cases.
Reference / 1. Hull C. John, “Options, Futures and Other Derivatives”, Pearson Educations
Readings: Publishers, 2016
2. David Thomas. W & Dubofsky Miller. Jr., Derivatives Valuation and Risk
Management, Oxford University, Indian Edition. 2016
3. ND Vohra & BR Baghi, Futures and Options, Tata McGraw-Hill Publishing
Company Ltd. 2015
4. Sunil K.Parameswaran, “Futures Markets: Theory and Practice” Tata-McGraw-Hill
Publishing Company Ltd. 2016
5. D.C. Patwari, Financial Futures and Options, Jaico Publishing House. 2014
6. T.V. Somanathan, Derivatives, Tata McGraw-Hill Publishing Company Ltd. 2010
7. S.C. Gupta, Financial Derivatives: Theory, Concepts and Problems, Prentice Hall of
India. 2016
8. International Financial management by S.P Srinivasan and Dr B. Janakiram,
Published by Biztantra, New Delhi. 2016
9. Banking and Financial Markets in India by Niti Bhasin, New Century Publications
2014
10. D. C. Patwari, Options and Futures- An Indian Perspective, Jaico Publishing House.
2015
Learning After having followed the course activities, the student will be able to:
Outcomes: 1. Understanding the concept of Financial Derivatives, types of various
Derivative Products and the trading mechanism of Derivatives in India.
2. Understanding the Valuation, and Pricing of different types of Derivative

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products.
3. Understanding the different types of Stock Indices and using them for
Derivative Products for Risk Management.
4. Understanding the usage of Derivative Products in Risk Management
through Arbitrage, Speculation and Hedging techniques.
5. Understanding the practical applications of Derivatives in Investment,
Banking and Forex trade.

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Programme : M. Com
Course Code : COO 314 Title of the Course: Direct Taxes.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Direct Taxes.
Need, Direct taxation is required to be understood by everyone as all of us pay the tax in some
Description, way or other to the government. This course makes the student aware of various direct tax
and Objectives laws and procedures that are required in planning the individual tax assessment. The
student learning this course should know to assess the tax and compute the income tax
liability. This course will cover the areas of computation of income under different heads
of income, incomes which are exempt from tax, deductions from gross total income, filing
of returns, assessment and corporate taxation. This course would enable students to build
their careers in tax planning.

This course enables the student in computation of income from salaries, house property,
business income, capital gains and income from other sources. Further, it provides a
comprehensive knowledge on deductions from gross total income; tax rates available for
the respective assessment year, tax deducted at source, filing of returns, advance payment
of tax and corporate taxation. The student while learning this course has to follow the
current financial year as their assessment year.

This course aims at providing the students a comprehensive introduction to Income Tax so
as to enable them in computing income from different sources and also helps them in
understanding the concept and importance of corporate taxation.
Content: UNIT 1: Direct Tax Laws - I. 12 hours
Introduction – Basic concepts - Residential Status – Incomes exempt from
tax Income from Salaries – Perquisites – Valuation of Perquisites- tax
treatment of different forms of Salary Income Income from House Property –
chargeability – computation of income from let out and self-occupied house
property (Includes Practical Problems)
UNIT 2: Direct Tax Laws - II 12 hours
Profits and gains of Business or Profession – chargeability – deductions
allowed in respect of expenses/ allowances – depreciation – expenditure on
scientific research – amortization of preliminary expenses – amounts
expressly disallowed under the act
Income from Capital Gains – chargeability – computation of capital gain –
capital gains exempt from tax – short term and long term capital gains
charged to tax (Includes practical problems).
UNIT 3: Direct Tax Laws - III 12 hours
Income from Other Sources – clubbing of income – set off and carry forward
of losses Deductions from gross total income – Return of income and
assessment TDS –TCS - Advance Payment of tax – Interest (Includes
Practical Problems)
UNIT 4: Taxation of Companies. 12 hours
Tax Planning, Tax Avoidance and Tax Evasion
Types of companies – residential status of a company and tax incidence –

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Areas for corporate tax planning – Tax management – Assessment of income

– Filing of returns - Computation of income under the heads of income
applicable to corporate assesses – Set off and carry forward of losses –
Deductions available in respect of gross total income – Computation of
taxable income – Tax liability of a company (Includes Practical Problems)
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Practical Exercises to be solved in the classroom as well as for home work.
• Self-study with respect to topics assigned.
Reference / 1. Singhania, V.K., Direct Taxes: Laws and Practices, Taxman Publications, New
Readings: Delhi. Latest Edition.
2. Singhania, V. K., Students’ Guide to Income Tax, Taxmann Publications, New
Delhi. Latest Edition.
3. Singhania , et al, Direct Taxes: Planning and Management, Taxman Publication,
New Delhi. Latest Edition.
4. Bhagwati Prasad, Direct Taxes, New Age, New Delhi. Latest Edition.
5. Mehrotra and Goyal, Direct Taxes – Tax Planning and Management, Sahitya
Bhaaavan, Agra. Latest Edition.
Reference Websites
www.incometaxindia.gov.in
Learning The learning outcomes of this course are:
Outcomes: 1. Student will be equipped with the knowledge of basic concepts of income tax,
residence status of the individual, incidence of the tax as well as exemptions from
the income
2. Student will learn to compute the gross total income and tax liability of an
individual.
3. Student will be prepared to file the returns of income tax.
4. Students will also learn the different areas of corporate tax planning.

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Programme : M. Com
Course Code : COO 315 Title of the Course: Corporate Valuation.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Accounting and Valuation.
Need, The course is highly participative and the extensive use of real-world cases will guide
Description, through theory and application of valuation models. This course is based on cases
and Objectives supported with lectures and seminars. The course is divided into several important topics
in company valuation. In this case, the student will learn techniques and models for
estimating a firm's free cash flow. Important aspects are tax effects, adjusting for R&D as
well as estimating the net investment for growth calculations. The case will also discuss
the correct information to be used for estimating the cost of capital. It provides a skill to
identify and analyse a company's value driving factors, and relate these factors to the
value enhancement process and produce a written report and an oral presentation conduct
a practical valuation of a chosen company.

The course discusses the techniques of Valuation and the considerations to bear in mind in
valuing different types of Companies and Assets. It covers various aspects of Corporate
Valuation, Relative Valuation, Valuation of Intangible Assets, and Value Enhancement
with select Case Discussion

It seeks to provide a bridge between the World of ‘Academic Finance’ and ‘What Do We
Today’ the World of Appraisers, Managers, Investors, Regulators and the Lawyers who
are involved in valuing the real Companies.
Content: UNIT 1: Overview of Corporate Valuation and Enterprise DCF models. 12 hours
Context of Valuation, Approaches to Valuation, Features of the Valuation
Process, Corporate Valuation in Practice, Information Needed for Valuation,
Refinements in Valuation, Judicial Review and Regulatory Oversight on
Evaluation, Intrinsic Value and the Stock Market, Analysing Historical
Performance, Estimating the Cost of Capital, Forecasting Performance,
Estimating the Continuing Value, Calculating and Interpreting Results.
UNIT 2: Relative Valuation 12 hours
Steps Involved in Relative Valuation, Equity Valuation Multiples, Enterprise
Valuation Multiples, Choice of Multiple, Best practices Using Multiples,
Assessment of Relative Valuation, Market Transaction Method, Non-DCF-
Approaches: Book Value Approach, Stock and Debt Approach, Strategic
Approach to Valuation, Guidelines for Corporate Valuation.
UNIT 3: Valuation of Intangible Assets 12 hours
Definition and Classification of Intangible Assets, Purpose and Bases of
Valuation, Selection of Method/s of Valuation, Identification of Key
Information Requirements, Risk Analysis, Verification of Valuation Data,
Valuation of Goodwill, Valuation Reporting.
UNIT 4: Value Enhancement. 12 hours
Discounted Cash Flow (DCF) Approach to Value Creation, Economic Value
Added (EVA) Approach to Value Creation, The Challenge of Value
Enhancement

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Case Studies in Corporate Valuation – Cases on Banks, Investment by a

Private Equity Firm, Technology Companies.
Pedagogy: Lecture/ Classroom Discussion/ Presentation/ Case Study/ Group Project or a combination
of some of these. Sessions shall be interactive in nature to enable peer group learning.
Reference / 1. Daniel Andreiessen Making Sense of Intellectual Capital : Designing a Method for
Readings: the Valuation of Intangibles, Routledge, 2003.
2. Jeffrey A. Cohen, Intangible Assets: Valuation and Economic Benefit, John Wiley
@ Sons, 2011.
3. B. Cornell, Corporate Valuation: Tolls for Effective Appraisal and Decision
Making, Business One Irwin, 1993.
4. A swath Damodaran, Investment Valuation, 3rd edition, John Wiley & Sons, 2012.
5. A swath Damodaran, The Dark Side of Valuation, Pearson Edition, 2006.
6. Phillip R. Faves, Michael C. Ehrhardt and Ron E. Shrieves,Corporate Valuation: A
Guide for Managers and Investors, Thomson, 2004.
7. Al Ehrbar, EVA- The Real Key to Creating Wealth, John Wiley & Sons, 1998.
8. David Frykman and Jakob Tolleryd, Corporate Valuation: An Easy Guide to
Measuring Value, FT Prentice Hall, 2003.
9. James R. Hitchner, Financial Valuation: Application and Models, Second Edition,
John Wiley & Sons, 2006.
10. Luis E. Pereiro, Valuation of Companies in Emerging Markets, John Wiley &
Sons, 2002.
11. Sheridan Titman, John D. Martin, and V. Ravi Anshuman, Valuation: Analyzing
Global Investment Opportunities, Pearson Addison Wesley, 2007.
Learning To enable independent valuation of a corporate entity by the candidate on successful
Outcomes: completion of the course

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Programme : M. Com
Course Code : COO 316 Title of the Course: Statistics and Basic Econometrics.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Statistics.

Need, Basic knowledge of predictive analysis is required for making any decisions based on past
Description, data, hence this course offers the students an opportunity to learn the meaning and
and Objectives importance of probability theory and various probability distributions for the purpose of
applying them in predictive analysis techniques. The course provides basic understanding
of the difference between psychometric and econometric data, and the role and importance
of econometric data in the present globalized business world. Understanding of the
intricacies of relationships between variables and further applications of this relationships
in knowing the extent of impact of independent variables on dependent variable. Student
also must understand the difference between data used for correlation and regression
analysis and also the time series data used for time series analysis. This course also allows
the students to test the significance of the data using hypothesis testing for making
calculated decisions.

The course provides the student an overall idea about the role and importance of
probability and various types of probability distributions, which are essential for learning
understanding the concept of hypothesis testing. The course also introduces the students to
basic econometrics techniques and to prepare them to apply the knowledge in real
business and economic problems / issues. Students are encouraged to think of the course
as a preparation towards their class assignments as well as any related research projects.
Students will be provided the basic understanding about the predictive analytical tools of
regression and time series. The goal is to help a solid theoretical background in
introductory level of econometrics, the ability to implement the techniques and to critique
empirical studies based on econometric data.

This course is designed to motivate the students to understand the importance of

probability and its applications in predictive analysis and also hypothesis testing. Since the
course is based on the sample study, students will also gain the knowledge between
parametric and non-parametric tests, in other words what types of testing to be followed
when the sample data is parametric and also non-parametric. Students will get the
complete clarity about applying randomness tests with respect to non-parametric data sets.
Content: UNIT 1: Introduction to Econometrics 12 hours
Meaning and importance –Correlation –Reliability of data –Regression –
Assumptions of CLRM – Properties of OLS estimation – Multicollinearity,
Heteroscedasticity, Autocorrelation (causes, consequences, detection, and
solution). [Includes practical problems].
UNIT 2: Time Series Analysis 12 hours
Meaning and importance – Components –Methods used for measurement of
Trend – Measurement of seasonal variations. [Includes practical problems].
UNIT 3: Probability and Probability Distributions 12 hours
Meaning and importance – Approaches, Theorems, and Types of Probability
– Mathematical Expectation and Theoretical Frequency Distributions

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(Binomial, Poisson, and Normal). [Includes practical problems].

UNIT 4: Theory of Estimation and Hypothesis Testing. 12 hours
Meaning and importance – Population and Sample – Sampling and Non-
Sampling Errors – Significance of Sample Size – Parametric Vs Non-
Parametric Tests –Chi-Square Tests –Tests involving one, two, or more than
two samples (small and large) in the case of Parametric and Non-Parametric
Tests. [Includes practical problems].
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Case studies based on research papers.
• Practical’s in the class as well as in computer lab.
• Self-study (doing home assignments using Excel and other statistical software’s,
working with psychometric and econometric data, and doing research on the web)
• Self-study with literature to know about suitability of appropriate data analysis
tools for different situations.
Reference / 1. Brooks, C., Introductory Econometrics for Finance, 2008, Cambridge University
Readings: Press
2. Gujarati, D., Basic Econometrics, 2003, Mc Graw-Hill
3. Gujarati, D., Essentials of Econometrics, 2006, Mc Graw- Hill
4. Greene, W., Econometric Analysis, 2003,Prentuce Hall
5. Maddala & Lahiri, Introduction to Econometrics, 2009, Wiley India Edition
6. Ramanathan., Introductory Econometrics with applications, 2002, Thomson South-
Western
7. Wooldridge J., Introductory Econemetrics A modern Approach, 2002, South
Western
8. Krishnaswami, O. R and Ranganathan. M. Methodology of Research in Social
Sciences. Himalaya Publishing house. 2016
9. Gupta, S.C. Fundamentals of Statistics. Himalaya Publishing House. 2016
10. Aizel, Amir D & Sounderpandian, Jayavel. Complete Business Statistics, Tata
McGraw Hill. 2016
11. Sachdeva, J. K., Business Research Methodology, Himalaya Publishing House.
2016
Learning 1. Basic understanding about the importance and applications of probability theory.
Outcomes: 2. Identify whether the data is psychometric or econometric, and apply appropriate
data analysis tools.
3. Clarity about carrying out relationship analysis, followed with predictive analysis
using regression as well as time series.
4. Successfully identify whether the data is parametric or non-parametric and apply
appropriate testing procedures.
5. Able to prepare the results of data analysis in the appropriate tabulated format for
easy understanding and effective communication.

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Programme : M. Com
Course Code : COO 411 Title of the Course: Working Capital and Dividend Decisions.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Financial Management.
Need, This course is defined in order to provide the student with the fundamental knowledge
Description, about the finances of the company linked to the operating cycle, like short-term assets and
and Objectives liabilities. It also focuses on how the dividend decisions of the firm affect the value of the
firm and as well the investment decisions. Moreover, the subject is very valid in the
financial management of the company. The need is to foster the student's critical
awareness. The course provides an ability to manage and run a small company or
organization, understanding its competitive and institutional positioning and identifying
its strengths and weaknesses and also ability to evaluate the situation and the foreseeable
evolution of the company based on the relevant records of information.

This course provides an overview working capital management in terms of cash,

receivables and inventory management thereby enabling the students to assess the
working capital requirement; design credit, inventory and cash policy and recognize
various sources of funds.

To understand the techniques of financial management and apply the techniques in

financial decision making
Content: UNIT 1: Working Capital Management 12 hours
Introduction - Components of Current Assets and Current Liabilities -
Concepts of Working Capital - Objective of Working Capital Management -
Need for Working Capital - Operating Cycle - Determinants of Working
Capital - Approaches for Working Capital Management - Estimation of
Working Capital - Working Capital and Bank Finance. [Includes practical
problems].
UNIT 2: Cash Management 12 hours
Introduction - Meaning and Importance of Cash Management - Motives for
Holding Cash - Objectives of Cash Management - Models for determining
Optimal Cash Needs - Cash Planning - Cash Forecasting and Budgeting.
[Includes practical problems].
UNIT 3: Inventory and Receivables Management 12 hours
Inventory Management: Introduction - Role of Inventory in Working
Capital - Characteristics of inventory - Purpose of Inventory - Costs
Associated with Inventories - Inventory Management Techniques -
Importance of Inventory Management Systems
Receivables Management: Introduction - Costs associated with maintaining
Receivables - Credit Policy Variables - Evaluation of Credit Policy.
UNIT 4: Dividend Decisions. 12 hours
Introduction - Traditional Approach - Dividend Relevance Model - Miller
and Modigliani Model - Stability of Dividends - Forms of Dividends - Stock
Split. [Includes practical problems].
Pedagogy: Lecture/ Classroom Discussion/ Presentation/ Case Study/ Group Project or a combination

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of some of these. Sessions shall be interactive in nature to enable peer group learning.
Reference / 1. Brealey, Richard A and Steward C. Myers; Corporate Finance, McGraw Hill New
Readings: York, 7th ed, 2007
2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi, 6th ed, 2012
3. Hampton, John: Financial Decision Making, Prentice Hall, Delhi, 5th ed, 2008
4. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi, 10th ed, 2010
5. Van Horne, J.C. and J.M. Wachowicz Jr.: Fundamental of Financial Management,
Prentice – Hall, Delhi, 6th ed 2005
6. Pinches, George E: Essential of Financial Management; Harper and Row, New
York
7. Khan MY, Jain PK: Financial Management; Tata McGraw Hill, New Delhi, 6th e,
2012
8. Ross, Wester field and Jordan, Fundamentals of Corporate Finance, TMH, 6th ed,
2008
9. V.K. Bhalla, Financial Management and Policy, Anmol Publishers, New Delhi, 3rd
ed, 2012
10. G. Sudarshan Reddy, Financial Management, Himalaya Publishers, 3rd ed, 2012
Learning On successful completion of the course, the students are expected to:
Outcomes: 1. Evaluate comparative working capital management policies and their impact on
the firm's profitability, liquidity, risk and operating flexibility.
2. Evaluate the importance of effective working capital management and its role in
meeting the firm's strategic objectives and its impact in value creation.
3. Understand how dividend decisions affect share prices.

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Programme : M. Com
Course Code : COO 412 Title of the Course: Management of Mutual Funds.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Financial Services.
Need, This course “Management of Mutual Funds “has been designed to facilitate the candidates
Description, in preparing for Certification Examination of Mutual Fund and make their career in
and Objectives Mutual Fund industry, which is growing at a fast pace. It equips the students with the
minimum knowledge benchmark of understanding the concept of Mutual Funds, Mutual
fund industry, working of Asset Management Companies as well as individuals investing
in Mutual Funds.

This course covers all essential topics that will enhance the knowledge of students in
Mutual Fund industry. It covers topics related to the basics of Mutual Funds, their role and
structure, different kinds of Mutual Fund Schemes and their features. Further, it also
covers Offer Document along with investment plans. This course discusses the various
services offered to present and prospective investors. It will be immensely useful to all
those who want to have a better understanding of Indian Mutual Fund industry.

The course mainly focuses on:

1. The basics of Mutual Funds, their role and structure, different kinds of Mutual
Fund Schemes and their features
2. Mutual funds Organization structure and role of different parties in the structure
3. Offer documents of different schemes and SEBI requirement on preparation on
Offer documents.
4. Suitability of Scheme Information Document (SID), Statement of Additional
Information (SAI) and Key Information Memorandum (KIM)
5. Investment plans, products and services offered to present and prospective
investors in the financial market
6. Different types of plans; Systematic Investment Plan (SIP); Systematic Transfer
Plan (STP) and Systematic Withdrawal Plan (SWP)
Content: UNIT 1: The Concept, Role and Types of Mutual Funds 12 hours
The Concept of Mutual Funds- Advantages of Mutual Fund Investing-
Portfolio Diversification-Professional Management- Reduction of Risk-
Transaction Costs and Taxes- Liquidity and Convenience. Growth and
Trends of Mutual Fund Industry in India. Types of Funds- Open-end
Funds/Closed-end Funds/Fixed Term Plans, Load Funds/No Load Funds,
Tax Exempt/Non Tax Exempt Funds-Money Market Funds-Equity Funds-
Debt Funds-Hybrid funds - Commodity Funds-Real Estate Funds-Exchange
traded funds-Index traded funds- Funds of Funds.
UNIT 2: Organisation, Management and Procedure of setting up of 12 hours
Mutual Funds
Structure of Mutual Funds in India- Parties to Mutual Funds- The Fund
Sponsor-Mutual Fund as a Trusts-Trustees- Rights of Trustees- Obligations
of Trustees- The Asset Management Company- its appointment and
functions- Obligations of AMC and Directors-Independent Directors and its

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Trustees. Other Fund Constituents – Custodians - Depositories - Bankers-

Transfer Agents and Distributors.
UNIT 3: The Offer Document 12 hours
The Offer Document – What it is, Importance, Contents, Regulation and
Investors Rights - Contents of the Offer Document - Standard Offer
Document for Mutual Funds (SEBI format) - Summary Information -
Glossary of Defined Terms - Risk Disclosures - Legal and Regulatory
Compliance – Expenses - Condensed Financial Information of Schemes -
Constitution of the Mutual Fund - Investment Objectives and Policies -
Management of the Fund - Offer Related Information, Scheme Information
Document (SID) , Statement of Additional Information (SAI) and Key
Information Memorandum (KIM).
UNIT 4: Different Investment Plans and Services for Investors. 12 hours
Accumulation Plans, Systematic Investment Plans, Automatic Reinvestment
Plans, Retirement Plans, Switching Within Family of Funds, Voluntary
Withdrawal Plans, Redeeming Shares - Services Performed by Mutual
Funds- Nomination Facilities, Phone Transactions/Information, Check
Writing, Pass Books, Periodic Statements and Tax Information - Statutory,
Others - Loans Against Units.
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussion. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases of Offer Document and Various
schemes are intended to support learning objectives and will prepare the students
adequately for the examinations. In addition to the lectures, review sessions will be
scheduled to address assignments, end of chapter questions and in some occasions to
examine Offer documents as assigned cases.
Reference / 1. National Institute of Securities Markets (NISM), Mutual Funds Foundation,
Readings: Taxmann Publications Pvt. Ltd.; 2017 Edition.
2. National Institute of Securities Markets (NISM), Mutual Funds Distributor,
Taxmann Publications Pvt. Ltd.; July 2017 Edition.
3. National Institute of Securities Markets (NISM), Mutual Funds Distributor (Level
2), Taxmann; August 2017 Edition.
4. AMFI Workbook
5. Sanjeev Agarwal, Guide to Indian Capital Market, Bharat Law House; 1st Edition,
2000.
6. Seema Vaid, Mutual fund operation in India, Rishi Publications, 1994.
7. Lalit Bansal, Mutual Funds: Management and Working, Deep & Deep
Publications, 1993.
8. H.R. Singh & Dr. Meera Singh, Mutual fund & Indian Capital Market, Kanishka
Publishers Distributors, 2001.
9. L.M. Bhole, Financial Institutions & Markets, McGraw Hill Education; 5th
Edition, 2009.
10. H. Sadhak, , Mutual Funds in India, Marketing strategies & Investment Practices,
SAGE Response; Second Edition, 2003.
11. K.G. Sahadevan & M. Thiripalraju, Mutual Funds Data, Interpretation & analysis,
Prentice-Hall of India Pvt. Ltd, 2006.

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Reference Websites:
1. www.amfiindia.com
2. www.mutualfundsindia.com
3. www.moneycontrol.com
Learning On successful completion of Course, the candidate should: Know the basics of mutual
Outcomes: funds, their role and structure, different kinds of mutual fund schemes and their features
organization structure and services can be recommended to investors and prospective
investors in the market. Get oriented to distribution and acquainted with Offer Document
– NFO, SID, SAI and KIM and investing schemes as an approach to investing in Mutual
Funds.

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Programme : M. Com
Course Code : COO 413 Title of the Course: Options and Interest Rate Derivatives.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Derivatives Market.
Need, This course presents and analyzes derivatives, such as Options and different types of
Description, Option Derivatives such as Swap options etc. These instruments have become extremely
and Objectives popular investment tools over the past several decades, as they allow one to tailor the
amount and kind of risk one takes, be it risk associated with changes in interest rates,
exchange rates, stock prices, commodity prices, inflation, weather, etc. They are used by
institutions as well as investors, sometimes to hedge (reduce) unwanted risks, sometimes
to take on additional risk motivated by views regarding future market movements.

The course covers the major types of Derivatives such as Options, Swaps and Interest
Rate Futures, and illustrates how they are used to achieve various Risk Management
practices through Hedging, Speculation and Arbitrage techniques. The course is
extensively concentrates the valuation and pricing of Options and using them in Risk
Management practices of Corporates.

The objectives of this course is to explore the use of Options and Swaps Instruments in
Risk Management by Corporates and Financial Institutions such as Banks and
Multinational companies. The students are expected to acquire the skills in pricing,
hedging and trading strategies in Risk Management.
Content: UNIT 1: Options Derivatives 12 hours
Meaning – Types of Options – Features of Options - Call Options – Put
Options - Payoffs in Options–Moneyness in Options-Option Vs Futures-
Option Positions –Option Margins–Trading Mechanism of Option
Markets in NSE and BSE -Covered Call -Protective Puts – Put-Call Parity–
Arbitrage with Put-Call Parity -Valuation of Options–Arbitrage in Put-Call
Parity–(Including Practical Problems).
UNIT 2: Pricing and Volatility Measurement Of Options 12 hours
Pricing of Options -Factors affecting the Pricing of Options -
Binomial Option Pricing Model (BOP) - One Way Model – Two Way Model
– Multiple Model -Limitations of BOP– Black – Scholes Option Pricing
Model (BSOP) – Significance – Limitations - Greek letters for Risk
Measurement– Delta – Gamma – Theta – Vega – Rho – Hedging using
Greek letters in Options -Option Trading Strategies - Spreads – Straddles
– Strangles – Straps - Strips – (Including Practical Problems).
UNIT 3: Interest Rate Futures And Forward Rate Agreements 12 hours
Introduction – Short-term Interest Rate Futures – Contract Specifications and
Settlement – Pricing Interest Rate Futures – Arbitrage with Interest Rate
Futures –Cash and Carry – Reverse Cash and Carry – Long-term
Interest Rate Futures – Hedging – Long Hedge – Short Hedge –
Forward Rate Agreements (FRA) – Quotes of FRA – FRA’s in Hedging.
(Including Practical Problems).
UNIT 4: Swaps. 12 hours

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Introduction – Evolution Swap Market – Motives of Swaps – Interest Rate

Swaps – Parties in Swap – Swap Rates – Valuation of Interest Rate Swap –
Types of Interest Rate Swaps – Forward Swaps – Option on Swaps –
Commodity Swaps – Equity Swaps Currency Swaps – Types of
Currency Swaps – Pricing of Swaps - (Including Practical Problems).
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussions. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasions assigned cases.
Reference / 1. Hull C. John, “Options, Futures and Other Derivatives”, Pearson Educations
Readings: Publishers, 2016
2. David Thomas. W &Dubofsky Miller. Jr., Derivatives Valuation and Risk
Management, Oxford University, Indian Edition. 2016
3. ND Vohra & BR Baghi, Futures and Options, Tata McGraw-Hill Publishing
Company Ltd. 2016
4. Sunil K.Parameswaran, “Futures Markets: Theory and Practice” Tata-McGraw-
Hill Publishing Company Ltd. 2016
5. D.C. Patwari, Financial Futures and Options, Jaico Publishing House. 2015
6. T.V. Somanathan, Derivatives, Tata McGraw-Hill Publishing Company Ltd. 2016
7. S.C. Gupta, Financial Derivatives: Theory, Concepts and Problems, Prentice Hall
of India. 2017
8. International Financial management by S.P Srinivasan and Dr B. Janakiram,
Published by Biztantra, New Delhi. 2015
9. Banking and Financial Markets in India by NitiBhasin, New Century Publications.
2015
10. D. C. Patwari, Options and Futures- An Indian Perspective, Jaico Publishing
House. 2015
Learning After having followed the course activities, the student will be able to:
Outcomes: 1. Understanding the concept of Financial Options Derivatives, and its trading
mechanism in India.
2. Understanding the Valuation, and Pricing of different types of Derivative products,
with using an advanced pricing techniques.
3. To describe and analyze the price on Options using the Binomial Framework, the
Black-Scholes framework, and various extensions thereof. This includes so basic
knowledge of stochastic processes and various methods for pricing financial products.
4. To understand using Swap Contracts for international exposures of Multinational
Companies.
5. Understanding the usage of Derivative Products in Risk Management through
Arbitrage, Speculation and Hedging techniques.
6. Understanding the practical applications of Derivatives in Investment, Banking and
Forex trade.
7. Acquire the knowledge of using pricing techniques in Research Applications and in
Financial Engineering.

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Programme : M. Com
Course Code : COO 414 Title of the Course: GST and Other Indirect Taxes.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Indirect Taxes.
Need, Goods and Service Tax (GST) is one of the most crucial Indirect tax reforms in India
Description, since independence. GST renders numerous benefits to different parties such as business
and Objectives and industry, central and state governments and the ultimate consumers. Hence, this
course is designed to equip the student with the new concept of GST that has subsumed
various indirect taxes prevailing earlier, introduce the students to GST law, relevant rules
and procedures.

GST was implemented in India on 1st July 2017. It required to be understood by everyone
as all of us pay goods and service tax in some way or other to the government. This course
is designed to develop the students with the various concepts of goods and service tax act
law and procedures. The students learning this course should know persons liable to pay
GST, valuation under GST, reverse charge, input tax credit, exemption from GST,
composition scheme as well as the procedures of Customs law and Goa VAT. This course
would enable students to make their careers in goods and services tax consultation.

The purpose of this course is to gain expert knowledge of the principles of the indirect
taxes including goods and service tax, customs law, Goa VAT, its relevant laws and rules.
Content: UNIT 1: Introduction to Indirect Taxes and GST 12 hours
Indirect taxes – an overview – list of indirect taxes – taxation system before
implementation of GST – taxes merged into GST - GST-an overview –
taxable event in GST – person liable to pay tax – reverse charge –
advantages of GST - supply of goods or services or both – classification of
goods and services – value of taxable supply of goods or services or both –
valuation rules if value for GST is not ascertainable.
UNIT 2: Goods and Services Tax - I 12 hours
Exemption from GST – Composition scheme in GST – Input Tax Credit –
utilization of input tax credit – input service distributor – Basic procedures in
GST – Registration under GST – Tax invoice, credit and debit notes –
Payment of taxes by cash and through input tax credit – returns under GST –
Assessment – Demands and Recovery – Refunds – Rates of Tax.
UNIT 3: Goods and Services Tax - II 12 hours
Central GST, Integrated GST, Union Territory GST – Goa GST - Levy and
collection of CGST and IGST - Concept of supply including composite and
mixed supplies – Determination of nature of supply – Place of supply of
goods or services or both.
UNIT 4: Other Indirect Taxes. 12 hours
Goa Value Added Tax (GVAT) : Basic concept of VAT – Definitions –
Business, Dealer, Goods, Declared Goods, Input Tax, Manufacture, Output
Tax, Person, Sale, Sale Price, Turnover, Works-Contract, Taxable Turnover
Registration of Dealer – Composition of Tax – VAT Rates on products

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Customs Act, 1962 and Customs Tariff Act, 1975 : Nature of Customs
duty – Territorial waters and customs waters – ‘Goods’ under Customs Act –
Basic Customs Duty Customs Tariff Act (CTA) 1975 – Additional Customs
Duty – Protective Duties – Countervailing Duties – Safeguard Duty – NCCD
of Customs - Transaction Value at the time and place of importation – rate of
exchange for customs valuation – Inclusions and exclusions from Assessable
value – Methods of Valuation of Customs – Baggage – rate of Customs duty
of Baggage (Includes Practical Problems).
Pedagogy: The following methods and forms of study are used in the course:
• Lectures. Practical Exercises to be solved in the classroom as well as for home
work.
• Self-study with respect to topics assigned.
Reference / Latest Editions of:
Readings: 1. V. S. Datey : Taxmann’s Indirect Taxes Law and Practice
2. Sandip P Bhandare & Mangurish Pai Raikar : A Guide To Goa VAT, Trinity
Publishers, April 2005
3. V. S. Datey : Taxmann’s Student’s Guide to Service Tax & VAT
4. V. S. Datey : Taxmann’s GST Ready Reckoner
5. V. B. Prabhu Verlekar : Goa GST Manual, Law Practice and Procedure.

Reference Websites:
www.dateyvs.com
Learning The learning outcomes of this course are:
Outcomes: 1. Student will be equipped with the knowledge of basic concepts of goods and
service tax, CGST, SGCT, IGST, classification of goods and valuation rules.
2. Student will learn the basic procedures under GST incorporating the registration,
filing of returns and payment of tax.
3. Student will be equipped with the knowledge of composition scheme under GST,
Exemptions under GST, concept of supply of goods, nature of supply.
4. Students will also learn about the customs law, valuation and baggage rules.

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Programme : M. Com
Course Code : COO 415 Title of the Course: Cost Management and Control.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Cost Accounting and Statistics.
Need, Cost is one of the important element of success of business. Proper evaluation of cost
Description, enables the manager to forecast the profit and also helps in taking other decision. In
and Objectives today’s competitive world estimation of cost and cost control is essential to survive in the
market and could be possible only with knowledge of cost techniques. There are various
areas in business where cost management assists like Planning and Decision making,
fixation of pricing, Cost control etc.

Students will be able to learn the latest developments in the area of Cost Management and
will be familiarized with practical applications of the latest tools and techniques used for
controlling cost.
Content: UNIT 1: Introduction to Cost Management 10 hours
Introduction - Meaning – uses of Cost Management – contemporary business
environment – Basic cost concept– Cost drivers – cost pools and Cost
objects. Cost Centre.
UNIT 2: Pricing Decision and Relevant Cost Analysis 10 hours
Pricing Decision: Method- Pricing Theory- Pricing strategies -Transfer
Pricing– Benefits – Methods – Transfer pricing in multinational companies-
Costing of service sector
Activity Based Costing - ABC and conventional costing system – Merits
and demerits– Developing and implementing ABC – Key issues in ABC.
Balanced Scorecard – Balanced scorecard perspectives - Characteristics of
good balanced scorecard
Target Costing - Target costing process – Advantages – Cost reduction
methods in target costing.
UNIT 3: Learning Curve and Linear Programming 14 hours
Learning Curve Model- Phases – Learning curve applications – factors
affecting learning curve [Theory and practical problems]
Linear Programming Meaning – assumptions – application of LP
techniques – Constraints – Limitations (including problems) Network
Analysis - Introduction – objectives – stages – drawing network diagram –
PERT – CPM [Theory and practical problems].
UNIT 4: Transportation and Assignment Costing. 14 hours
Transportation Problems Introduction - applications – conditions – stages
[Theory and practical problems] Assignment Problems - Introduction –
stages – balance & unbalance assignment problems – maximize the objective
function [Theory and practical problems]
Pedagogy: The methodology used in the class will combine lectures, discussions and demonstrations.
Lectures will cover the fundamental aspects, concept on each topic. Discussions will bring
clarity and different productive views. Finally, demonstrations will give the coverage on
practical areas.
Reference / 1. Ravi M. Kishore, Advanced Management Accounting, Taxmann Publications 2016

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Readings: 2. Jawahar Lal Strategic Cost Management Himalaya Publishing House. 2016
3. Kaplan & Atkinson, Advanced Management Accounting, Pearson Education Asia
2016
4. Ingram, Albright & Hill, Managerial Accounting, South-Western: Thomson
Learning 2016
5. Jawahar Lal, Cost Management, Tata McGraw-Hill Publishing Co. 2015
6. Ronald W. Hilton, Managerial Accounting, Tata McGraw-Hill Publishing Co.
2015
7. Hilton, Maher, & Selto, Cost Management, Tata McGraw-Hill Publishing Co.
2015
8. Hanson & Mowen, Cost Management: Accounting and Control, Thomson
Southwestern, (4/e), 2003.
9. Horngreen, Foster, & Datar, Cost Accounting: A Managerial Emphasis, Prentice
Hall. 2010
10. Edward Blocher, Cost Management: A Strategic Emphasis, Tata McGraw Hill.
2012
Learning This course enables the students to understand and apply cost accounting tools and
Outcomes: techniques used for taking managerial decisions Students also able to do project planning
and Review of controlling techniques.

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Programme : M. Com
Course Code : COO 416 Title of the Course: Advanced Econometrics.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Statistics and Econometrics.
Need, Economic relationships can be estimated and tested through Econometrics models. The
Description, models taught in the course can be applied in the areas of accounting, finance, marketing
and Objectives and management and in many social science disciplines. The course aims at bridging the
gap between theoretical and practical understanding of various concepts under different
disciplines through application of econometrics models.

The course is divided into 4 units with equal weightage covering important and relevant
areas of econometric applications.

The course is designed to introduce advanced econometric theory and models for students
to equip with the necessary skills, knowledge and techniques for data analysis. The usage
of various statistical software packages during the course will help in simplifying complex
data and serve as a basis for empirical research analysis.
Content: UNIT 1: Econometric Modelling: Model Specification and Diagnostic 12 hours
Checking
Simple and Multiple Regression – Introduction - Functional Forms of
Regression Model: log-linear model, semi-log model, reciprocal model and
logarithmic reciprocal
Model Specification criteria: Model Selection Criteria – Types of
Specification Error – Consequences of Model Specification Error – Test of
Specification Errors – Errors of Measurement. (Practicals Using
Econometrics Software).
UNIT 2: Dummy Variable and Qualitative Response Regression Model 12 hours
Dummy variables – Nature – ANOVA & ANCOVA Models – Cautions in
the use of Dummy Variable – Interaction Effect using Dummy Variable –
Use of Dummy Variable in Seasonal Analysis -Tests for Structural Stability:
Dummy Variable Approach, Chow Test for Structural Stability
Qualitative Response Models - Nature – Linear Probability Model – Logit
Model – Probit Model – Tobit Model (Practicals Using Econometrics
Software).
UNIT 3: Time Series Econometrics 12 hours
Introduction - Stationary and Non Stationary Time Series –Spurious
Regression – Tests for non-stationarity: Graphical method - Correlogram,
Augmented Dickey Fuller Test
Time Series Modelling - ARIMA Model – Modelling the variance: ARCH-
GARCH models – Vector Auto Regressive Model (VAR) and Causality
Tests – Cointegration and Error Correction. (Practicals Using Econometrics
Software).
UNIT 3: Panel Data Econometrics 12 hours
Introduction – Advantages of Panel Data –Pooled OLS Regression – Fixed
Effects Least Square Dummy Variable – Fixed Effects within Group
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Estimator – Random Effects Model – Properties of Various Estimators -

Fixed Effects versus Random Effects Model – Breush and Pagan Lagrange
Multiplier Test – Hausman Test
Non-Stationary Panel - Panel Unit Root Test: Levin and Lenin Test(LL),
Maddala and Wu Test (MW), Im, Pesaran and Shin Test (IPS) – Panel
Cointegration Test: Kao Test, McCoskey and Kao Test, Pedroni Test ,
Larsson et al. test (Practicals Using Econometrics Software)
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Case studies.
• Practicals in the class as well as in computer lab. using Eviews, Gretl and other
statistical software’s)
Reference / 1. Brooks, C., Introductory Econometrics for Finance, 2008, Cambridge University
Readings: Press
2. DimitriousAsteriou&Stepehen G. Hall, Applied Econometrics, 2011, Palgrave
Macmillan
3. Gujarati, D., Essentials of Econometrics, 2006, McGraw- Hill
4. Greene, W., Econometric Analysis, 2003,Prentuce Hall
5. Maddala&Lahiri, Introduction to Econometrics, 2009, Wiley India Edition
6. Ramanathan., Introductory Econometrics with applications, 2002, Thomson South-
Western
7. Dougherty, Chritopher, Introduction to Econometrics, 4th Edition, 2011, Oxford
University Press.
Learning On successful completion, students will be able to:
Outcomes: • explain model specification errors
• understand various application of qualitative response regression models
• understand various application of Time Series Model
• understand various application of Panel regression models

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Programme : M. Com
Course Code : COO 317 Title of the Course: Retail Marketing.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Marketing.

Need, The Indian retail industry has emerged as one of the most dynamic and fast-paced
Description, industries. Indian Retail Industry has immense potential as India has the second largest
and Objectives population with affluent middle class, fast urbanisation and rapid growth of internet. This
course is designed to introduce the student to retail industry, its functions, working
mechanism, new retail formats and merchandising function. It will bring out the ability of
students to work in retail industry as well as give them a boost to be in the supply chain of
retail industry.

Retail marketing course is developed to equip the student and introduce them to the Indian
Retail Industry. This course is designed to cover the various aspects of retailing that
incorporates types of retail stores, traditional and modern retail formats in India, FDI in
retail sector, formulation of retail market strategy, choosing store location and planning
the store layout, its atmospherics as well as merchandise planning, procuring products and
pricing strategies.

The course aims at providing the students a comprehensive knowledge on Indian Retail
Industry and policy initiatives under FDI in retail.
Content: UNIT 1: An Overview of Retailing 12 hours
Definition – Functions – Characteristics of Retailing – Retail Industry –
Growth of Retail in India – Global Retailers – Classification of retail
organizations – types of ownership – merchandise offered – type of retail
store – store retailing – non - store retailing – Traditional and Modern retail
formats in India – Product retailing v/s Service Retailing – Role of Services
in Retailing – Trends in the Indian Retail industry – Airport Retailing –
Railway Retailing – Multichannel Retailing – Single brand, multi-brand
Retail – FDI in Retail sector(Includes Case Studies).
UNIT 2: Retail Market Strategy 9 hours
Retail Strategy – Process of formulating retail strategy – Target Market and
Retail Format – Growth strategies – diversification strategies – achieving
competitive advantage and positioning – International expansion (Includes
Case Studies).
UNIT 3: Retail Location and Layout 12 hours
Importance of store locations – types of locations – steps involved in
choosing a retail location - Country/region analysis – trade area analysis –
site evaluation and selection – store design and layout – Visual
merchandising – Space planning – Store Atmospherics (Includes Case
Studies).
UNIT 4: Merchandise Planning- Procurement and Pricing 15 hours
Merchandising – Merchandise planning – process of merchandise planning –
Develop sales forecast – factors affecting merchandise function– Assortment
Planning – Merchandise Budget – methods of determining inventory

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valuation - Merchandise buying – Branding Strategies – Private label brands

– national brands – Process of merchandise procurement – Global sourcing –
vendor relations - Merchandise Pricing – Retail price – Setting retail price –
elements – Price adjustments – pricing strategy – external influences on
retail pricing strategy – retail pricing objectives - Analyzing merchandise
performance (Includes Case Studies).
Pedagogy: The following methods and forms of study are used in the course:
• Lectures, Class discussion on case studies, seminar presentations
• Self-study assignment
• Application oriented learning
Reference / 1. Michael Levy, Barton Weiz & Ajay Pandit : Retailing Management, Tata Mc
Readings: Graw Publishing Co., New Delhi. 2016
2. Chetan Bajaj, Rajnish Tuli & Nidhi Srivastava : Retail Management, Oxford
University Press. 2016
3. K V S Madaan : Fundamentals of Retailing, Tata Mc Graw Publishing Co., New
Delhi. 2016
4. Swapna Pradhan : Retailing Management – Text and Cases , Tata Mc Graw
Publishing Co., New Delhi. 2016
5. Suja Nair : Retail Management, Himalaya Publishing House. 2016
Learning At the end of learning this course, the student is expected to understand the following:
Outcomes: 1. Features of traditional and modern retail formats in India, Store v/s non-store
retailing, airport, railway and multi-channel retailing
2. Foreign direct investment in Indian retail sector
3. Importance of choosing appropriate store location and planning a proper layout
4. Process and planning of merchandise procurement, developing sales forecast,
preparing merchandise budget and formulating various pricing strategies.

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Programme : M. Com
Course Code : COO 318 Title of the Course: Human Resource Development.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Human Resource Management.
Need, Employees are the most valuable assets in all organizations and for this reason, effective
Description, development of human resources is essential for every company. Human resources helps
and Objectives in structuring teams, it builds the organisations culture and it helps people with
engagement and development. Human resource development creates a lot of difference in
enhancing the productivity of the employees

Course covers the conceptual and various techniques of performance evaluation of human
resources.

To make students aware of how an organization acquires rewards, motivates, uses, and
generally manages its people effectively. The course also introduces various practices and
techniques for evaluating performance, coaching and mentoring people, and performing
the wide range of other people related duties of a manager in today’s increasingly
complex workplace.
Content: UNIT 1: Human Resource Planning and Recruitment 12 hours
Human Resource Planning- Meaning, Definition, Objective, Need, Scope
and benefit of Human Resource Planning- Process of human resource
Planning – Recruitment and Selection – Meaning – Definition – Need-
Sources of recruitment: External & Internal – Factors governing recruitment
– Recruitment process of internal v/s external recruitment- Advantage and
Disadvantages-Selection process –types of interview and common Interview
problems. Job Analysis – Job description and Job Specialization-Job
Enlargement and Job enrichment.
UNIT 2: Direct and Indirect Compensation and Pay for Performance 12 hours
Direct compensation: Wage and Salary – Traditional Approach to
compensation: Internal Equity and External Equity, Indirect Compensation:
Employee Benefits. PFP - Determinants of effective PFP, Problems with
PFP, legal implications of PFP and steps in selection of a PFP system.
UNIT 3: Training and Performance Appraisal 12 hours
Training & Performance Appraisal – Training: Meaning, Definition and
Importance of training, Training process – Methods and techniques of
training. Performance Appraisal: Meaning, Definition and Objective of
performance appraisal, Appraisal Process and Methods of Performance
Appraisal, Problems encountered in Performance Appraisal. Career
Planning, Succession planning, Employee counseling, coaching, mentoring
and HR audit.
UNIT 4: Leadership, Motivation, Empowerment, and Participation 12 hours
The nature of leadership, Behavioral approaches to leadership styles and
Contingency approaches to leadership. Motivation – Motivational drives,
Human needs – Theories of motivation and The Expectancy Model. The
nature of Empowerment and Participation, participative process and impact

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on managerial power, programs for participation and case studies.

Pedagogy: the methodology used in the class will combine lectures, discussions and seminars.
Lectures will cover the fundamental aspects, concept on each topic. Discussions will bring
clarity and different productive views. Finally, seminar will give the enhance the
analytical skills.
Reference / 1. Ashwathappa, K.Human Resource Management. 6. s.l. : Mc Graw hill. 2006
Readings: 2. Ashwathappa, K. Organisational Behaviour. s.l. : Himalaya Publishing House,
2005
3. Dessler, Gary.Human Resource Management. 9. s.l. : Prentice Hall. 2008
4. Bhatia, S. K.International Human Resource Management. s.l. : Deep & Deep
Publications Pvt. Ltd. 2008
5. Michael, Dr V P.Human Resources Management and Human Relations., Himalaya
Publications. 2009
6. Newstrom, John W.Organisational Behaviour. 12. s.l. : Mc Graw Hill. 2008
7. Bernardin, H. John.Human Resource Management-An experimental approach Mc
Graw Hill. 2009
Learning Enhance students’ knowledge, skills and understanding. Provide good career opportunities
Outcomes: and also enable the students how to work with people, conflict resolutions, etc. Improve
ability to communicate and dealing effectively to the people.

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Programme : M. Com
Course Code : COO 319 Title of the Course: Marketing Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Marketing Management.
Need, Globalization of the Indian economy has opened up the doors of foreign trade, besides
Description, increasing domestic competition. This, in turn, has driven up the demand for marketing
and Objectives management in India, which revolves around matching the needs of consumers to the
marketing resources of a company. So basically, this involves transforming consumer
demands into services or products, which the company can profitably offer, deliver and
promote in the marketplace.

Course discusses marketing basic and International marketing perceptive and throws light
on the tools and techniques used for marketing research which facilitates managerial
decision-making.

The course enables the students to understand the basic concepts of Marketing, Consumer
behavior and International marketing and various tools and techniques available for
carrying out Marketing Research.
Content: UNIT 1: Introduction to Marketing 10 hours
Introduction to Marketing – Difference between Marketing and Sales –
Marketing Environment – Market Analysis – Segmentation and Targeting –
Positioning. Difference between goods and services marketing, Industrial
Marketing. Fundamental of Marketing (4P’s and 7P’s), Product Life Cycle
(PLC), New Product development.
UNIT 2: Consumer Behaviour 10 hours
Introduction to consumer behaviour –Definition of consumer behaviour -
Applications of consumer behaviour - Consumer modeling – Classical
(Marshallian Economic Motivation Model / Pavlovian Learning Model /
Freudian Psychoanalytic Motivations Model / Veblenian Social-
Psychological Factors Model / Hobbesian Organisational Factors Model)
and Contemporary (Philip Kotler / Nicosia / Howard Seth) Consumer
Behaviour Models
Consumer decision making process - Consumption and post purchase
behaviour - Consumer satisfaction concept - consumer delight - Consumer
Value - Consumer Value Delivery Strategies - Competitive advantage
through customer value Information – Customer value determination process
- Measuring customer satisfaction.
UNIT 3: International Marketing 10 hours
Introduction to International Marketing – Nature, significance, important,
and scope – International Marketing Vs Domestic Marketing – Advantages
and disadvantages of International marketing - Transition from domestic to
transnational marketing - International Marketing Environment (Internal /
External) – Major Decisions in International Marketing - Impact of
environment on international marketing decisions.
International market entry strategies - Foreign Market Selection - Selection

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of foreign markets - International positioning - Product Decisions - Pricing

Decisions - Promotion Decisions - Distribution Channels and Logistics -
Functions and types of channels - Channel Selection Decision.
UNIT 4: Marketing Research 18 hours
Types of marketing research - various sources of market Information–
Methods of collecting Market Information – Primary and Secondary data –
Scaling Techniques (Nominal, Ordinal, Interval, Ratio, Perceptual Map,
Semantic Differential, Likert, and Rating & Ranking Scales) – Applications
of marketing research on 4 P’s - Uni / Bi / Multi Variate Data Analysis using
- Cross Tab / Correlation and Regression / Factor Analysis / Cluster Analysis
/ ANOVA / Importance-Performance Analysis.
Pedagogy: The following methods and forms of study are used in the course:
• Lectures, Case studies, and Self-study (doing home assignments on various aspects
of marketing)
• Self-study with literature to understand the importance of marketing concepts,
especially on understanding consumer behaviour and measuring satisfaction level.
Reference / 1. Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileswar Jha,.Marketing
Readings: Management: A South Asian Perspective, 2017.
2. Rama Bijapurkar, A Never - Before World : Tracking the Evolution of Consumer
India,Penguine Publication ,2012
3. Rajendra Nargunkar, Marketing Research - Tata McGraw-Hill Education, 2008
4. Beri G C,Marketing Research 5th Edition Tata McGraw-Hill Education,2009
5. Satyabhushan Dash, Naresh K. Malhotra, Marketing Research: An Applied
Orientation 6th Edition, Pearson Education Singapore Pte Ltd,2006
6. David A. Aaker V. Kumar George S. Day Robert P. Leone, Marketing Research
Wiley India Pvt Ltd. 2018.
Learning • Ability to develop marketing strategies based on product, price, place and
Outcomes: promotion objectives.
• Ability to communicate the unique marketing mixes and selling propositions for
specific product offerings.
• Ability to formulate marketing strategies and also able to collect, process, and
analyse consumer data to make marketing decisions

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Programme : M. Com
Course Code : COO 320 Title of the Course: Materials Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Marketing Management.
Need, Success of any business enterprise depends on the ability of connecting the demand for
Description, the product with timely and quality supply of the goods and services to the customers.
and Objectives Quality of the finished output depends on quality of inputs, which is the result of
successful management of materials department of an organisation. Students must
understand the intricacies of integrated materials management with respect to solving the
basic four questions, viz., when to buy, how much to buy, from where to buy, and finally
how to control. Basics of accounting aspects of materials are also to be understood by the
students.

The course provides basic understanding of the materials management function of an

organisation along with some special areas. This is followed with understanding the
purchasing procedures, inventory management and control, and finally basics about
various accounting aspects of materials.

The main objective of this course is to ensure that the students will be able to understand
the significance of material cost and the effective way of minimizing the unit cost where
by overall profitability increases. Reduction in materials cost leads to multiplier effect on
the overall profitability. Students will also be able to understand the accounting aspects
associated with materials cost and various available accounting software’s on inventory
management.
Content: UNIT 1: Introduction to Materials Management 12 hours
Importance and Role of Material Management in business – Integrated
Materials Management – Material Planning – Just-in-Time Manufacturing –
Purchasing Research – Value Analysis – Importance of IT in Materials
Management (role of accounting software’s for inventory management) –
Individual Vs Industrial purchasing – Domestic Vs Import Purchasing –
Performance Measurement and Evaluation – Importance of Quality.
UNIT 2: Purchasing & Supply Chain Management 12 hours
Fundamentals of Purchasing - Purchasing as a Boundary Spanning Function
- Purchase Procedure - Pre-Purchase, Purchase, and Post-Purchase stages –
Role of Negotiation in Purchasing – Supplier Development and Strategic
Sourcing.
UNIT 3: Inventory Management and Inventory Control 12 hours
Introduction to Inventory management – Types of inventory – Factors
leading to inventory waste - Controlling Inventory Investment.
Fundamentals of Stores Keeping - Importance of Stock Levels and Order
Quantities - Selective Inventory Control Techniques - Physical Inventory and
Warehouse Management - Physical Distribution and Control.
UNIT 4: Accounting Aspects of Inventory 12 hours
Finalizing the Purchase Price of materials – Preparation of Stores Ledger
(FIFO, LIFO, Simple Average, Weighted Average) – Identification of

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Different Stock Levels and Economic Ordering Quantity – Selective

Inventory Control Techniques. (Includes Practical Problems) Accounting
software’s available for Inventory Management.
Pedagogy: The following methods and forms of study are used in the course:
• Lectures, Case studies, and discussion on research papers on materials
management aspects.
• Self-Study (literature) and fact based assignments to better understand the various
factors affecting the materials management function.
Reference / 1. Monczka, Robert, Trent, Robert, & Handfield, Robert, Purchasing and Supply
Readings: Chain Management, Thomson South-Western. 2005.
2. David N. Burt, Donald W. Dobler, & Stephen L. Starling, World Class Supply
Management – The Key to Supply Chain Management, Tata McGraw Hill. 2008.
3. Arnold, J. R. Tony & Chapman, Stephen. N, Introduction to Materials
Management, (4/e), Pearson Education Asia. 2008.
4. Rajendra Mishra, Materials Management, Excel Books. 2008
5. A.K. Chitale & R.C. Gupta, Materials Management – A Supply Chain Perspective,
PHI Learning Pvt. Ltd, 2009.
Learning Students will be able effectively perform the task of:
Outcomes: 1. Materials planning and budgeting.
2. Purchase procedure by identifying the appropriate timing, economic ordering
quantity, and evaluation and selection of suppliers.
3. Inventory management with respect to receipt, inspection, accounting and control.
4. Stores management.

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Programme : M. Com
Course Code : COO 321 Title of the Course: Business Environment.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Business Environment.
Need, Changing Social, political, economic and institutional factors define the business
Description, environment of countries as well as the strategies of the companies which are trying to
and Objectives establish themselves in the competitive world. As such there is a need for the in-depth
analysis of various factors faced by the business organizations.

This course focuses on the elements of economic, political, legal and socio-cultural
business environment faced by an economy. The course will cover the aspects of global
institutions, such as the World Trade Organization (WTO), which set global rules that
profoundly affect business strategy and human welfare.

To provide knowledge of the policies and legal provisions of the Government with respect
to the business environment in India. To familiarize and acquaint the students with the
knowledge of business environment and latest development in business environment.
Content: UNIT 1: Theoretical Framework of Business Environment 3 hours
Business Environment Concept – Elements - micro-environment - macro
environment - Significance - Limitations- Nature of Business Environment –
External environment, internal environment - Changing dimensions of
business environment - Analysis of environment – framework of analysis –
scanning, monitoring, forecasting, assessing.
UNIT 2: Economic Environment of Business 15 hours
Introduction - Economic Environment of Business - The Global Economic
Environment - Economic Policies - Business and Economic Policies - Public
Sector Policy - Disinvestment Policy - EXIM Policy – Fiscal policy –
Monetary policy - Economic environment with reference to India’s economy
Liberalization, Privatization and Globalization (LPG) – Advantages –
disadvantages – Second Generation Reforms - Industrial Policy - New
Industrial Policy 1991 –Industrial Growth and structural changes in Indian
Economy.
UNIT 3: Political and Legal Environment of Business 15 hours
Changing dimensions of Political Environment – Government and business
- Political Environment, Types of Political Systems, Indian Constitution and
Business, Changing Profile of Indian Economy, Business Risks Posed by the
Indian Political System.
Changing Dimensions of Legal Environment - Intellectual Property Rights
- Patent Law - Environment (Protection) Act - Factors influencing
emergence of Labour Laws - Importance of Labour Laws – Changing
dimensions of legal environment in India; MRTP Act, FEMA and licensing
policy; Consumer Protection Act, Competition Act 2002 – SEZ Act 2005
UNIT 4: Technological and Socio-Cultural Environment 15 hours
Technological environment in India; Technology transfer, Online Channels,
Online Services, Advantage of Online services, E-commerce, Indian

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conditions of E-commerce, Electronic Banking, Franchise Business.

Socio-cultural environment - Social institutions and systems - Social values
and attitudes - Social groups - Social Responsibility of Business -
Contemporary issues in CSR - Cultural environment – nature of Culture -
interface between culture and business - Cross – culture management -
social responsibility of business, Business ethics – Analysis - forecasting
and assessment of cultural environment – social audit - Consumerism in
India.
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Case studies.
• Self-Study and fact based assignments to better understand the various factors
affecting the businesses.
Reference / 1. Aswathappa, Business Environment for Strategic Management, Himalaya Publishing
Readings: house. 2017
2. Stephen J.K.Wallers. Enterprise, Government and the Public, McGraw Hil 2017
3. RuddarDutt& KPM Sundaram: Indian Economy, S.Chand& Co. 2017
4. Mishra and Puri: Economic Environment of Business, Himalaya Publishing House,
New Delhi. 2017
5. Saleem Saikh: Business Environment, Himalaya Publishing House, New Delhi. 2017
6. Adhikiary, M: Economic environment of Business, sultan Chand & sons, New Delhi.
2018.
7. Alagh, Yoginder K: Indian Development Planning and Policy, Vikas Pub, Delhi. 2017
8. Ramaswamy, V.S. and Nama Kumari: strategic Planning for Corporate success,
Macmillan New Delhi. 2017.
Learning Identifying, understanding and examining of various elements affecting business
Outcomes: environment and also the role of various economic factors in the economic growth of
India

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Programme : M. Com
Course Code : COO 322 Title of the Course: Strategic Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Strategic Management.
Need, Present competitive business world, that too in a globalised scenario, requires the
Description, understanding of the basic concept of positioning in such way that more value is added,
and Objectives created or generated towards you than any other competitors in the industry. The course
on strategic management equip students with the understanding of what is strategy, types
of strategies available, and also how to position from a lower level to a higher level.

The course begins with giving an introduction to strategic positioning followed with
carrying out gap analysis which allows the students in understanding the importance of
gathering information, processing the information to have power so proactive decisions
can be taken for maximising the value strategically. Students will also learn about
strategic management process, viz., how to formulate, implement and control.

Course will help the students to understand the significance of positioning of the firm
from a lower level to a higher level wherein more value is added, created, and generated
towards the firm by thoroughly understanding complex environmental factors which
provides the answer to (i) Where we are, (ii) Where we want to go, (iii) What factors
are influencing and (iii) How we can reach the goal. This exercise will help them to
mould their future by understanding the reality that whatever they learned in Strategic
Management is equally applicable in their personal life and goals also. This will make
them to become a good citizen wherein they always tried to be a person with strong
backbone by thoroughly following the rules and regulations applicable rather than
violating them and becoming like a boneless chicken where they will always be saying
YES when they want to say NO. This course also allows them to be more of pro-active
rather than reactive.
Content: UNIT 1: Introduction to Strategy and Strategic Management 12 hours
Business and its nature - Art of Positioning – Approaches – Types of
Strategies [Indented / Deliberate / Realised / Unrealised / Emergent] –
Business Life Cycle - Gap Analysis [FA & EA] / Organisaitonal Direction
[Strategic Intent].
UNIT 2: Strategy Formulation 12 hours
Integration of Inputs from FA & EA [CQA / SWOT / E-TOP / PESTEL] –
Levels of Strategy formulation – Organisational Level [General Strategic
Options & Portfolio Analysis and Display Matrices] – Business Level [5
Force Analysis] – Functional Level – Individual Level.
UNIT 3: Strategy Implementation 12 hours
Issues [Success / Roulette / Trouble / Failure] – 4 Stages of Strategy
Implementation [Analyse Change / Analyse Structure / Analyse Culture /
Select Approach / Implement].
UNIT 4: Strategy Evaluation and Control 12 hours
Role of Information – Types of Information Systems [MIS & MDSS – Big
Data and Data Analytics] – 4 Stages of Strategic Evaluation & control

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[Bench Mark / Actual / Variance / Corrective Action] – Techniques of

Evaluation [Gap / SWOT / PESTEL] – Types of Control [Premise /
Implementation / Surveillance / Special Alert].
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Case studies.
• Self-Study (literature) and fact based assignments to better understand the
intricacies of strategic management in the present globalised business world.
Reference / 1. Aswathappa K. Business Environment for Strategic Management, Text and Cases
Readings: McGraw Hill Education, 2016
2. Azhar Kazmi, Strategic management and business policy,3rd Edition,2016
3. Samuel C. Certo and J Paul Peter, Strategic Management, Mc. Graw Hill
USA,1991
4. Peter F. Drucker, Management: Tasks, Responsibilities, Harper Collins
Publishers1st edition ,1986
Learning Students will be able to perform:
Outcomes: 1. Various strategic management analysis tools for understanding the present status,
viz., FA, EA, SWOT, E-TOP, PEST, PESTEL, CQA, etc.
2. Carryout BCG and GE display matrices.
3. Effectively implement formulated strategy and take corrective actions during
evaluation stage.

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Programme : M. Com
Course Code : COO 417 Title of the Course: Advertising and Sales Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Sales Management.
Need, One of the biggest challenges faced in today’s marketing field is the promotional activities
Description, where consumer awareness is the ultimate aim, direct (personal selling) as well as indirect
and Objectives (advertising) ways of promotion is the order of the day. One must be very clear about the
significance of integrated concept of marketing communication.

The course begins with understanding the significance of consumer behaviour and its
importance to integrated marketing communication. Details about various aspects of
advertising is covered as well as role of advertising agencies. Course also covers the role
and importance of personal selling, the role and importance of maintaining efficient sales
administration for the purpose of maintaining and managing the sakes force within the
organisation.

To ensure that students are complete clarity about the concept, need, importance, utility of
Advertising, sales promotion and sales management for the purpose of effectively and
efficiently conveying the message to the consumers for ensuring that consumers takes
calculated decision while making any purchase decisions.
Content: UNIT 1: Integrated Marketing Communication 10 hours
Integrated Marketing Communication (IMC) - Marketing Communication
Mix - Relationship between Study of Consumer’s Behaviour and IMC Plan –
Advertising- AIDA & DAGMAR- Classification of advertising - Advertising
Media- Media Types and Media mix- Media Selection, Planning and
Strategy.
UNIT 2: Advertising and Application of Promotion tool. 14 hours
Creativity in Advertising- Concept of Copy, Theme and Appeal- Copy
Writing and Copy Research- Message: Design and Evaluation - Advertising
Appropriation- Factors influencing Advertising Budget- Methods of
Advertising Budgeting
Advertising Business- Functions and Selecting an Ad Agency- Other
Marketing Communication Media- Public Relations- Personal Selling-
Online Marketing- Event management- Movies and Documentaries. Social
Implications of Advertising - Moral and Ethical Issues in Advertising.
UNIT 3: Personal Selling. 12 hours
What is personal selling? – Merits and limitations of personal selling -
Relevance of personal selling – The process of personal selling – Essentials
of successful selling – Sales management – Sales manager – types of sales
manager – Essential qualities of an efficient Sales manager.
UNIT 4: Sales Administration. 12 hours
Functions of sales administration – Management of sales force – Setting the
sales objectives – Recruitment and selection – Training sales force –
Contents of good training Programme - Placement sales force – Sales force
compensation – Methods of Compensation – Sales force motivation – Sales

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force control – Methods of performance appraisal..

Pedagogy: The following methods and forms of study are used in the course:
• Lectures, and Case studies.
• Self-Study (literature) and fact based assignments to better understand the
importance of direct and indirect ways of sales promotion.
Reference / 1. Batra, R, John. Myers and David A. Aaker: Advertising Management, Prentice
Readings: Hall India. 2015
2. Davis, J.J: Advertising Research, Prentice Hall India,2015
3. Gunter, Barrie: Media Research Methods, Sage Publications,2012
4. Baron R, Jack. Sissors,Advertising Media Planning,Tata McGraw - Hill
Education, 2016
5. Ruchi Gupta,Advertising Principles and Practice: With 17 recent Indian Case
Studies 1st Edition,S. Chand Publisher, 2015
6. David Ogilvy,Ogilvy on Advertising,Random House Publishers, 2010.
7. Rosann Spiro, William Stanton, Gregory Rich,Management Of A Sales Force,Tata
McGraw - Hill Education,2015.
8. Gupta, Vaswar Das: Sales Management – the Indian Perspective, Prentice Hall
India. 2015.
9. Robert J. Calvin,Sales Management 2nd Edition,Tata McGraw - Hill Education,
2014.
10. Still, Richard R., Edward W. Cundiff, and Norman A. P. Govoni: Sales
Management, Prentice Hall India, 2015.
Learning Students will be able to understand the significance of:
Outcomes: 1. The consumer decision making process.
2. Role and importance of sales promotional activities.
3. Moral and Ethical issues in advertising.
4. Selection, training, and motivation of sales personnel’s.

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Programme : M. Com
Course Code : COO 418 Title of the Course: Tourism and Travel Management.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Tourism and Travel
Management.
Need, Tourism and Travel industry is one of the top ranked industry in the world responsible for
Description, transforming any economy. The role and importance of this industry enables a student to
and Objectives identify either the job opportunities available or start own business venture in tourism and
travel related areas. Students are also encouraged to learn the double impact, positive and
negative, of this industry to the local destination so that sustainability can be maintained
and ensured for future generations.

The course begins with basic understanding of tourism and travel industry clearly
providing various reasons for people to travel and what constitutes tourism industry, i.e.,
tourism industry is in a way invisible but becomes visible in the form of a mixture of
various other ancillary industries. The course provides detailed background on the demand
for tourism and the related supply of tourism, so students can easily make out how to
equate the demand-supply equation of tourism and travel industry. Marketing of tourism is
also covered in detail by giving the importance and role of various marketing
intermediaries. The course ends with providing a bird’s eye view of the potential future
implications of tourism and travel industry.

Ensuring that the student is getting the complete clarity about the importance of tourism
and travel industry, and also the significance of these two industries in transforming the
economy in manifold ways by learning the multiplier effects.
Content: UNIT 1: Introduction to Tourism and Travel Management 12 hours
Structure and Components of the Tourism and Travel Industry – Types of
tourism - Economic and other impacts of tourism – Economics of Tourism –
Tourism Investments Vs Returns – Tourism Vs Balance of Payment /
Employment / Socio-Economic Trade off – Social Evils of Tourism Industry
– Responsible Vs Irresponsible Tourism – Sustainable Tourism.
UNIT 2: Demand for Tourism and Tourist Destination. 12 hours
Demand: Concepts and Definitions of Demand for Tourism – Consumer
Behaviour and Tourism Demand – Determinants of Tourism Demand –
Measuring the Demand for Tourism – Patterns of Demand – Assessment of
Quality and Satisfaction [IPA, SERVQUAL, SERVPERF, and HOLSAT].
Tourist Destination: The Geography of Tourism – Patterns and
Characteristics of the Supply of Tourism – The Socio-cultural and
Environmental Impacts – Tourist Motivation – Skills for the Key Sectors of
the Travel and Tourism Industry – The Economic Impact of Tourism –
Tourism and Development Planning – Determination of Carrying Capacity.
UNIT 3: Marketing of Tourism. 12 hours
Role of Government organizations and marketing of tourism –
Accommodation – Transportation – Intermediaries (tourism and travel
agents) – Attractions – Marketing for Tourism (The Historical Roots) –

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Marketing Management – Marketing Planning – Marketing Mix – The

Future of Tourism marketing.
UNIT 4: Future of Tourism and Travel Industry. 12 hours
The future of travel and tourism around the world – Emergence of Medical,
Health and Wellness tourism as a modern trend – Space Tourism: Problems
and Prospects – Virtual Tourism: Role of Social Networking Sites and
impact on Destination Image – What to Look for in the Next Century.
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Case studies.
• Self-Study (literature) and fact based assignments to better understand the
importance of supply of tourism and demand for tourism.
Reference / 1. Pran Nath Seth & Sushama Seth Bhat, An Introduction to Travel and Tourism,
Readings: Sterling Publishers Private Limited. 2010
2. A. K. Bhatia, An Introduction to Travel and Tourism, Sterling Publishers Private
Limited. 2010
3. A. K. Bhatia, International Tourism, Sterling Publishers Private Limited. 2010
4. Chris Cooper / John Fletcher / David Gilbert / Stephen Wanhill, Tourism :
Principles and Practice, Pitman Publishing. 2008
5. Rob Davison, Tourism, Pitman Publishing. 2008
6. Melanie Smith and László Puczkó, Health and Wellness Tourism, Elsevier. 2015
Learning Students will be able to identify:
Outcomes: 1. What makes the supply of tourism matching with the demand for tourism.
2. Identify and develop tourism attractions at the destinations in a sustainable
manner.
3. Identify how to market the tourism as a product through different promotional
mediums.

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Programme : M. Com
Course Code : COO 419 Title of the Course: Services Marketing.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Services Marketing.
Need, Service industry has emerged as one of the most dynamic and fast-paced industries. This
Description, course is designed to introduce the student to service industry, its functions, working
and Objectives mechanism, customer expectation and perception of service, handling customer
complaints effectively and managing long term relationship with customers.

This course is designed to enrich the knowledge of the student in the area of service
marketing, the service marketing mix, customer relationship management and assessing
the level of service quality.

The course focuses on the unique challenges of marketing and managing services and
delivering quality service to customers. The attraction, retention, and building of strong
customer relationships through quality service and services are at the heart of the course
content.
Content: UNIT 1: Introduction to Services 12 hours
Meaning, Importance, and Significance of Services – Why Services
Marketing? – Service and Technology – Distinctive Aspects of Service
Management – Customer Involvement in Service Process – Managing
Service Encounters.
UNIT 2: Service Marketing Mix.
Customer Expectations and Perceptions of Service – Customer Behaviour in 12 hours
Service Setting – Targeting Customers, Managing Relationships, Services
Market Segmentation – Positioning and Differentiation of Services.
Positioning a Service in Marketplace – Creating the Service Product and
Adding Value – Pricing Strategies for Services.
UNIT 3: CRM and its importance in Service Marketing. 12 hours
Customer Education and Service Promotion – Customer-Defined Service
Standards’ services – online Consumer Behaviour – Self-service
technologies.
UNIT 4: Service Quality. 12 hours
Service Quality in Service Marketing – Service Encounter -Role of HR &
Internal Marketing - Monitoring and Measuring customer satisfaction –
SERVQUAL & GAP model - Handling complaints effectively - Service
Failure – Recovery.
Pedagogy: The following methods and forms of study are used in the course:
• Lectures
• Class discussion on case studies, seminar presentations
• Self-study assignment
• Application oriented learning – application of service marketing in different
industries.
Reference / 1. Zeithaml, Valarie A and Bitner, Mary Jo; Services Marketing: Integrating
Readings: Customer Focus Across the Firm; TMH ,6th edition, McGraw-Hill Education India
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Pvt.Ltd. 2016
2. Lovelock, Christopher; Services Marketing: People, Technology, Strategy;
Pearson Education Asia.2015
3. Rajendra Nargundkar, Services Marketing 3rd Edition, Tata McGraw - Hill
Education,2015
4. Govind Apte, Services Marketing 1st Edition, Oxford University Press,2015
5. Rao, Services Marketing, Dorling Kindersley,2014
6. Vinnie Jauhari, Kirti Dutta, Services: Marketing, Operations, and Management,
Oxford University Press, 2015
Learning At the end of learning this course, the student is expected to understand the following:
Outcomes: 1. Significance of service marketing, aspects of service management and managing
service encounters
2. Different aspects of service marketing mix, how to formulate strategy and
positioning
3. Importance of customer relationship management in service marketing
4. Measuring customer satisfaction and service quality using SERVQUAL Model.

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Programme : M. Com
Course Code : COO 420 Title of the Course: International Trade & Environment.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of International Business.
Need, Changes in international trade policies, fluctuations in exchange rates, supply and demand
Description, conditions between the economies to meet the customer’s requirements etc have made the
and Objectives international trade more complicated. This course will enable the student in better
understanding of international business with the knowledge of factors that affect trade, as
well as proper monitoring, evaluating and trading processes.

This course deals with various International trade theories while focusing on the merits,
demerits and motivations behind international trade. The course also outlines the
importance of International Economic Institutions and Economic Integration in boosting
the international trade highlighting the role of WTO in international trade.

To provide the knowledge of international trades and acquaint students with latest
development in international trade. To have exposure on International Monetary System
and Balance of Payments. To enable them get global perspective on issues related to trade.
Content: UNIT 1: International Trade Theories. 12 hours
Classical Trade theory - Theory of absolute advantage - Theory of
comparative advantage - Factor Proportions trade theory - International
investment and comparison of the Modern (Heckscher-Ohlin) Theory with
the Classical Theory (RICARDO) of international Trade - New trade theory:
strategic trade - Competitive advantage of nations - Gains from international
trade.
UNIT 2: Balance of Payments (BOP) and Foreign Exchange Market. 12 hours
Meaning of Balance of Payments, Balance of Trade and Balance of
Payments, Structure of Balance of Payments – Current account and capital
account transaction – Official reserves account – Equilibrium –
Disequilibrium and adjustment – Different approaches to BoP adjustment –
Recent trends in India is BOP.
Foreign Exchange Risk Management – Concept – Importance of Foreign
Exchange – Determinants of Forex rates – Forex Market in India – Functions
– Types of Forex rates –Foreign Exchange Control.
UNIT 3: World Trade Organization and GATTs. 12 hours
Free Trade Vs. Protection – Arguments in favour and against Free Trade and
Protection-Forms of trade regulation - Restrictions of imports - Tariffs -
Quotas – Non-tariff barriers - Dumping - Trade barriers - Restrictions of
exports - Export promotion - Import promotion.
UNIT 4: International Economic Institutions and Economic Integration. 12 hours
International Economic Institutions - World Bank (WB) - International
Monetary Fund (IMF) - United Nations Conference on Trade and
Development (UNCTD) - Asian Development Bank (ADB) – structure –
functions - Role in international business.
International Economic Integration – SAARC – NAFTA – BRICS –

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European Union (EU) – ASEAN - structure – functions - Role in

international business..
Pedagogy: The following methods and forms of study are used in the course:
• Lectures.
• Case studies.
• Self-Study and fact based assignments to better understand the various factors
affecting the businesses.
Reference / 1. Interational Business-Text and Casses: D. Suffa Rao, Himalaya Publications; 2010
Readings: 2. International Trade-Selected readings: Bhagwati J, CUP-Massachusetts; 2015
3. Internationa Business Environment: Sundaram and Black, Prentice Hall, 2015
4. Communicating Globally, Inter cultural communication and IB: Wallace Schmidt,
Saya publications. 2017
5. Cross Cultural Management, Essential Concepts: David Thomas, Saya
Publications; 2017
6. IB-Competing in the Global Market Place: Irwin, MC Graw Hill. 2010.
Learning Identify major recent developments in the world trading system, and be able to critically
Outcomes: analyse key issues faced with respect to international trade. The students will be able to
understand the changing patterns in exchange rate, trade policies, international trade and
relations between the economies.

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Programme : M. Com
Course Code : COO 421 Title of the Course:
Corporate Governance and Corporate Social Responsibility.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Business Environment.
Need, This course will help you to explore, recognize and understand the multiple paradoxes
Description, related to the study and application of corporate governance in organizations. The course
and Objectives will use practical examples and approaches both from within India and abroad. The course
will help you to relate the corporate government practices of an organization to its
performance, a vital interest to professionals such as senior managers, consultants, and
investment bankers, recruiters of these positions and others ranging from entrepreneurs to
potential investors.

The course will allow the students to understand Corporate Governance (CG) and
Corporate Social Responsibility (CSR) Practices of Indian Corporate, also provides
conceptual frame of Indian Corporate Governance Models and to acquire knowledge in
understanding the Corporate Governance Compliance Reports of Corporate. The course
focuses on study of the composition of Board of Directors, Audit Committees of Indian
Corporate and their practices, and the impact of Boards on Corporate Governance
Practices.

The objectives of this multidisciplinary course are:

1. To introduce conceptual and theoretical foundations of Corporate Governance.
2. To develop an awareness of the practical problems associated with the interaction of
the board, CEO and other layers of management, shareholders and various stakeholders
of a corporation.
3. To develop the technical skills required to evaluate the governance of a company from
the perspective of an investor (individual or organizational capacity.
4. To understand Corporate Governance and Corporate Social Responsibility (CSR)
Practices of Indian Corporate.
Content: UNIT 1: Corporate Governance – An Overview. 12 hours
Introduction – Concept of Corporate Governance - - Issues in Corporate
Governance – Need and Importance of Corporate Governance- CG Models –
CG Theories - SEBI Clause 49.
UNIT 2: Corporate Governance – Board of Directors. 12 hours
Corporate Governance - Board Structures -Types of Board of Directors-
Directors Remuneration – Duties and Responsibilities of Directors –
SEBI Clause 49 and Board of Directors – Board Committees – Board
Practices in India- (Including Case Studies).
UNIT 3: Corporate Governance – Shareholders. 12 hours
Rights and Privileges of Shareholders – Introduction – Rights of
Shareholders –Grievance Redressal Process - Investors Problems and
Protection: Introduction – Investor Protection in Corporate Governance –
Investor Protection in India – SEBI Guidelines (Including Case Studies).
UNIT 4: Corporate Governance – Corporate Social Responsibility. 12 hours

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Corporate Social Responsibility – Scope – Need – CSR in Indian Companies

– Environmental Social Responsibility – Industrial Pollution and Social
Responsibility –Corporate Environment Performance – CSR Guidelines
(Including Case Studies).
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussions. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to the
lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasion’s assigned cases.
Reference / 1. Business Ethics, C.S.V.Murthy, HPH, 2017.
Readings: 2. Business Ethics, Francis & Mishra, TMH, 2017.
3. Corporate governance, Fernado, Pearson. 2017.
4. Corporate Governance, Mallin, Oxford, 2017.
5. Corporate governance & Business Ethics, U.C.Mathur, MacMillan , 2017
6. Perspectives in Business Ethics, Hartmen & Chatterjee, TMH , 2017
7. Business Ethics by L.P. Hartman, Tata Mc Grawhill., 2017
8. Business ethics by W.H.Shaw-(Thomson), 2016
9. Corporate management and Accountability by L.C. Gupta (Mc Millan Institute for
FM and (Research, Chennai-1974).
10. Corporate Governance Putting Investors First, Scott C. Newquist, Max B. Russell.
Jaico Publishing House, Delhi. 2015.
11. Corporate Governance, “H.R. Machiraju” Himalaya Publishing Houses, Delhi,
India. (CG-HRM). 2015.
12. Corporate Governance, Responsibilities, Risks and Remuneration, Kevin Keasey
and Mike Wright, John Wiley & Sons, Singapore. 2016.
13. Corporate Governance in Global Capital Markets, Edt. By Jains Sarra, UBC press.
Vancouver. 2016.
14. Corporate Governance, Robert A G moks & Nell Minow, Blackwell Business
2003
15. Corporate Governance in Global Capital Markets, Edt. By Jains Sarra, UBC press.
Vancouver. 2010.
Learning 1. The students are able to understand the significance of Corporate Governance, its
Outcomes: conceptual frame work, the Regulatory System, the SEBI Codes.
2. It provides a skill to solve the practical problems which are related to Boards Practices,
Audit issues and assessment of the impact of Corporate Governance on Firms.
3. It provides knowledge of protecting the interest of Stakeholders with the help of
Corporate Governance Mechanism.

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Programme : M. Com
Course Code : COO 422 Title of the Course: Organizational Behaviour.
Number of Credits :4
Effective from AY : 2018-19

Prerequisites: Students have studied B. Com and basic understanding of Human Behaviour.
Need, The course helps the studnets to study the complex nature of human beings in
Description, organizations by identifying causes and effects of that behaviour. It is very important to
and Objectives study organizational behavior because it provides an understanding of why people
behave in certain manner in organizations. OB helps in predicting and controlling human
behavior. Hence the course is designed to facilitate understanding of the individual
behavior and group behaviour at the work place.

This course covers all essential topics that will enhance the knowledge of students in
“Organizational Behaviour”. It covers topics related to the organizational multidiscipline
which provides an understanding of individual behaviour, Various types of Groups
operating in an organization, Power and Organisational Politics, Conflict Management -
Causes, Effects and Management of conflict at different levels of conflict and change
management, Stress Management and Counseling.

Learning Objectives:
The course is designed to bring an understanding among the students about the behavior
of individual and group in an organization. It also provides ways to deal with the
different levels of conflict and manage it. In this competitive world where there is a huge
race among the individuals, the understanding of one’s own self and others can help to
gain the advantage. Human behavior is unpredictable in nature so understanding of
causes and effects of the behavior is important area for individual who interacts in the
community and society.
Content: UNIT 1: Organizational Behaviour – Understanding Self. 12 hours
Organisational Behaviour– Organisational Multidiscipline – Different
Model of Men (Economic, Social, Organization, Self-Actualization,
Complex, Impulsive and Compulsive)
Individual Behaviour is studied through – Perception – Personality –Values
– Attitudes–Motivation – Learning.
UNIT 2: Conflict Management and Stress Management. 12 hours
ConflictManagement–DefineConflict–ConflictandCompetition–
ChangingViewsofConflict–Traditionaland Current views of Conflict –Nature
of Conflict – Levels of Conflict – Sources of Conflict – Functional and
Dysfunctional Conflict – Effects of Conflict –A Model of Conflict –
Assertive Behaviour– Interpersonal Orientation – Facilitating Smooth
Relations
Stress Management–Concept – Extreme Products of Stress – Causes and
Symptoms of Stress – Job Related Causes of Stress – Frustration – Stress and
Job Performance – Stress and Employee Health –Stress Vulnerability –
Approaches to Stress Management.
UNIT 3: Group Behaviour and Power and Organisational Politics. 12 hours
Group Behaviour – Group Dynamics – Definition – Properties of Group –

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Types of Groups– Formal and Informal Groups – Comparison between

Formal and Informal Organisation –Nature and Effect of Informal Groups–
Benefits of Informal Groups –Formation of Informal Leader – Identifying
and Rewarding Informal Leaders – Key Roles of Informal Leader-
Difference between Task Leadership Roles and Social Leadership Roles –
Multiple Informal Leaders
Power and Organisational Politics –Meaning of Power – Dependency in
Power Relationship Sources of Power– Legitimate – Reward – Coercive –
Expert –Referent – Organisational Politics – Influence and Political Power.
UNIT 4: Counselling and Change Management. 12 hours
Counselling – meaning – Characteristics of Counselling – Managers
Counselling role – Need for Counselling – Types of Counselling – Directive
– Non-Directive – Participative – A Contingent view
Change Management –Nature of Change – Responses to Change – Cost
and Benefits of Change –Resistance to Change – Nature and Effect –
Reasons for Resistance – Types of Resistance – Possible Benefits of
Resistance – Implementing Change – Transformational Leadership and
Change –Elements of Transformational Leadership –Three stage Model of
change Process –Building Support for Change.
Pedagogy: The methodology used in the class will combine lectures, applications and case
discussion. Lectures will address the assigned reading materials. The required readings,
lecture notes, and the assigned home works and cases are intended to support learning
objectives and will prepare the students adequately for the examinations. In addition to
the lectures, review sessions will be scheduled to address assignments, end of chapter
questions and in some occasion’s assigned cases.
Reference / 1. Aswathappa K., ‘OrganisationalBehaviour’, Himalaya Publishing House, New
Readings: Delhi,2015.
2. Fred Luthans-‘Organisational Behavior’, McGraw Hill Publishing Company, New
York,2015.
3. Gene Burton &Manab Thakur, ‘Management Today-Principles &
Practice’, Tata McGraw Hill Public Company Ltd., New Delhi,2015.
4. Heinz Weihrich and Harold Koontz, Management - A Global
Perspective, Tata McGraw- Hill Publishing Company
Limited,2010.
5. James A.F. Stoner, R. Edward Freedom And Daniel R. Gilbert - ‘Management’,
Prentice Hill Inc., NewJersey 2014
6. JitS.Chandan, ‘OrganisationalBehaviour’, Vikas Publishing House, New
Delhi,2000.
7. John W. Newstrom , OrganisationalBehaviour, Tata McGraw- Hill Publishing
CompanyLimited 2013
Learning To understand how Human Behaviour affects workplace dynamics.
Outcomes: To apply the principles of taking a human approach to Corporate i.e using the Human
Relations approach to maximize Individual and Corporate Goals.

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Programme : M. Com
Course Code : CDO 423 Title of the Course:
Field Based Optional Course - Dissertation.
Number of Credits :8
Effective from AY : 2018-19

As a part of M. Com Programme, Dissertation is offered as Optional Course during the III and IV
Semester as per OA-18A in lieu of Two Optional Courses. Those students who are going for the
Dissertation Option may opt for 3 Courses each during the Semester III and IV.

Faculty Guides will be assigned to each student at the beginning of Semester III and a detailed guideline
will be provided w.r.t carrying out the Dissertation work. Students are requested to discuss and get
complete clarity about the Dissertation work from the respective Faculty Guides, and periodically
submit the progress report.

Students have to identify a real life research problem, in consultation with the Faculty Guide, based on
extensive literature review, identify source of data used for similar studies, methods used for collecting
the data, as well as various tools and techniques used for the final data analysis, i.e., detailed content
analysis to be carried out for identifying research gap, understand data management, and learn tools and
techniques to be used for data analysis and interpretation. Students have to apply what they have learned
during the content analysis stage in their identified research problem, successfully collect the relevant
data, apply the tools and techniques for data analysis, find out the interpretations. The work needs to be
submitted in the form of Dissertation.

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