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Brochure Rubric for Advocacy Campaigns

This document provides a rubric for evaluating brochures on an advocacy campaign. It rates brochures on organization of information, content accuracy, attractiveness, use of graphics, and writing conventions. Brochures can receive scores from 3 to 12 points across several criteria such as clear structure, valid facts, formatting, matching graphics, and spelling errors. Higher scores signify more excellent organization, validity, design, and proofreading.

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2K views1 page

Brochure Rubric for Advocacy Campaigns

This document provides a rubric for evaluating brochures on an advocacy campaign. It rates brochures on organization of information, content accuracy, attractiveness, use of graphics, and writing conventions. Brochures can receive scores from 3 to 12 points across several criteria such as clear structure, valid facts, formatting, matching graphics, and spelling errors. Higher scores signify more excellent organization, validity, design, and proofreading.

Uploaded by

anne perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Brochure Rubric: Describes the various criteria for evaluating brochures, including organization, content accuracy, visual appeal, and writing conventions.

BROCHURE RUBRIC

Title:

Names: (family name first)

EXCELLENT GOOD SATISFACTORY NEEDS


(12 points) (9 points) (6 points) IMPROVEMENT
(3 points)
Organization of Each section in the Most of the sections Half of the sections Very few of the
Information brochure has a clear of the brochure have of the brochure has sections of the
Presented beginning, middle, a clear beginning, a clear beginning, brochure have a
and end that all middle, and end that middle, and end that clear beginning,
relate to the all relate to the all relate to the middle, and end that
advocacy campaign advocacy campaign. advocacy campaign. all relate to the
advocacy campaign.
Content-accuracy All facts in the Most of the facts in Half of the facts in Very few of the facts
and Information brochure are the brochure are the brochure are in the brochure are
Validity accurate and match accurate and match accurate and match accurate and match
the cited sources. the cited sources. the cited sources. the cited sources.
Attractiveness and The brochure has The brochure has The brochure has The brochure’s
Organization exceptionally attractive formatting well-organized formatting and
attractive formatting and well-organized information or organization of the
and well-organized information. format but not both. material is confusing
information. to the reader.
Graphics and/or Graphics match well Graphics match the Graphics seem to Graphics do not
Pictures the advocacy advocacy campaign match with the match the
campaign and the and the text placed advocacy campaign accompanying text
text placed in each in each section but and the text placed or appear to be
section. It has at with few in each section randomly chosen. It
least 2 graphics used distractions. It has at because of has at least 1 graphic
in each section. least 2 graphics in distractions. It has at in each section.
each section. least 1 graphic in
each section.
Writing Convention No writing & spelling No more than 2 No more than 4 More than 6 writing
errors were found in writing and spelling writing and spelling and spelling errors
all sections of the errors were found in errors were found in were found in all
brochure. all sections of the all sections of the sections of the
brochure. brochure. brochure.
Total Score:

Adapted from: http://mshartman.weebly.com/uploads/2/3/4/3/2343373/tri-fold_brochure_rubric.pdf

Note: Late brochures will have 3 points deduction per day from the total score.

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