Akshat Goyal (18P185)
Simulation Report
on
ITeS Metochos Axia
by
Akshat Goyal
18P185
Strategic Management II
Management Development Institute
Gurgaon 122 007
August, 2019
Akshat Goyal (18P185)
After Round 2
Decisions Taken
Took large loans to improve customer centricity and also invested in R&D
Had to give significant increment to employees to reduce attrition and simultaneously also
invested in improving customer perception through CSR
Outcomes
Both junior and senior employees were not valuing company and therefore high attrition
There was very little revenue source and non-allocation of project resulted in lot of debt . All
this resulted in high negative PAT
Learnings
Employee perception is critical for the company and therefore investment must be made in
form of promotions and increments to improve employee perception
Strategy while bidding for the proposal was not appropriate. Took huge loan which
generated cash but didn’t use it properly
After Round 4
Decisions Taken
Invested in hiring employees again as high attrition rate continued in second round while also
giving significant increments to both junior and senior members and invest in improving
customer perception as well as company perception through CSR
Took certain R&D decisions to invest in leading sectors and add near site centres to improve
customer centricity
Outcomes
High attrition rate continued from previous rounds which suggested that employees were
still not valuing the company
PAT margin increased along with PAT growth which also resulted in increased share price
Learnings
Investing more in improving employee perception of the firm by giving better increments
and promotions
Focus should be on getting projects in the emerging economy as well as trying to improve
customer centricity so as to increase my revenue stream
Akshat Goyal (18P185)
After Round 6
Decisions Taken
Competitive firms were in debt and had negative profits so did not attempt to acquire any
firm
Invested in R&D in sectors like retail and also tried to improve customer centricity.
Outcomes
Faced high attrition rate in fifth round with junior and senior employees not perceiving high
value of the company but employee perception showed peak values in sixth round being the
highest among all teams
Received some projects in an emerging economy and developed economy that helped in
increasing the reach of the firm
Learnings
Huge direct costs as well as loan repayment costs thus there is a need to manage staffing
more responsibly and carefully to prevent future profit decrement
Judicial bidding is necessary so that profit doesn’t reduce and will also try to acquire projects
in emerging and frontier economy.
After Round 8
Decisions Taken
Similar to previous round, I did not attempt to acquire any firm as they already had negative
profits and were in debt
Made R&D decisions to invest in leading sectors. Reduced costs by offering less promotions
and increments
Outcomes
Was able to bring down attrition significantly in these rounds to nearly 18%
Sudden need to take emergency loan because of increasing direct costs
Learnings
Akshat Goyal (18P185)
Employee perception was really good because I spent judiciously on employee
promotions/increments while also allocating funds to maintain employee perception at that
level
I took decisions which helped me avoiding profit margin reduction despite the downturn.
