Chapter: 16
Global Advertising
Multiple Choice Questions
To introduce the new products to world of consumers is the main goal of
(1) Entertainment
(2) Advertising
(3) Boost the sales
(4) Online marketing
Advertisement is a type of __________.
(1) Outdoor marketing
(2) Indirect marketing
(3) Share marketing
(4) Transaction marketing
Advertising creates employment as it increases the volume of sales and
___________ .
(1) Production
(2) Marketing
(3) Promotion
(4) Personal selling
From the perspective of sales, advertisements are required for
(1) Profit
(2) Loss
(3) Increasing sales
(4) Decreasing sales
Lower costs, greater global advertising coordination consistent worldwide
image are the _____________ of international marketing decision.
(1) Standardization drawbacks
(2) Advertisement regulations
(3) Standardization benefits
(4) Typical responses
Advertising involves dissemination of information about a produce, service to
induce people to take actions beneficial to
(1) Advertiser
(2) Sponsor
(3) Marketing manager
(4) Firm
Direct mail advertising is suitable in case of
(1) Retailer
(2) Wholesaler
(3) Personal selling
(4) Share broker
Pioneer advertising, consumer advertising and product advertising are
(1) Objective of advertising
(2) Types of advertising
(3) Marketing decisions in advertising
(4) Evaluating advertising
Comparing past sales and advertisement, trying for new experiments, measuring
sale difficulties are
(1) Objective of advertising
(2) Models of advertising
(3) Evaluation of advertising
(4) Developing strategy
Selecting style, tone, words for making ads are part of
(1) Message strategy
(2) Message execution
(3) Selecting media
(4) Measuring communication
A particular growing of customers assigned to a salesman for his sales activity
is called
(1) Marketing territory
(2) Sales territory
(3) Advertisement territory
(4) Promotion territory
Advertising influences the mind of the consumers by creating desire and taste
for
(1) Old products
(2) Same products
(3) New products
(4) Different products
It is difficult to evaluate the impact of advertising message as there is no
immediate and accurate __________
(1) Legal environment
(2) Feedback mechanism
(3) Convenient purchasing
(4) Educative
__________ is the most recent and effective medium of advertisement.
(1) Newspaper
(2) Magazine
(3) Television
(4) Emails
Advertisement addresses to masses and it’s a form of ______ communication.
(1) Personal
(2) Non personal
(3) Direct
(4) Indirect
Through ads customer used to take their purchasing decision in advance, in this
way advertisement help in
(1) Online marketing
(2) Customer decision
(3) Personal selling
(4) Convenient purchasing
__________ is helpful in promoting the goods and services through networking
sites.
(1) Social media
(2) Email
(3) Radio
(4) Television
Advertising is generally criticized because the cost involved in making ads are
generally__________________
(1) High
(2) Low
(3) Medium
(4) Equal to the production
When a number of advertisements are published in the newspaper in series and
in regular intervals are called
(1) Monopoly in market
(2) Feedback mechanism
(3) Boosting the sales
(4) Teaser advertisements
The advertisement of newspaper has a very short life span of
(1) One day
(2) One week
(3) One month
(4) One year
