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Ifb Point: A Field Report ON

IFB Point is a retail chain owned by IFB Industries that sells home appliances. It was started in 1991 with a vision to revolutionize how Indians live through innovative appliances. IFB Point sells a wide range of products including washing machines, dryers, dishwashers, microwaves, air conditioners, and refrigerators. Upcoming products include water filters, combo washing machines, dry sheets, small appliances, and combo microwave ovens. Competitors include Reliance Digital, Udaya Kitchens, Jyothi Enterprises, Girias India, and Harsha Home Appliances. Strengths include their brand image, product selection, finances, innovation, and after-sales service. We

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Sijal Khan
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218 views5 pages

Ifb Point: A Field Report ON

IFB Point is a retail chain owned by IFB Industries that sells home appliances. It was started in 1991 with a vision to revolutionize how Indians live through innovative appliances. IFB Point sells a wide range of products including washing machines, dryers, dishwashers, microwaves, air conditioners, and refrigerators. Upcoming products include water filters, combo washing machines, dry sheets, small appliances, and combo microwave ovens. Competitors include Reliance Digital, Udaya Kitchens, Jyothi Enterprises, Girias India, and Harsha Home Appliances. Strengths include their brand image, product selection, finances, innovation, and after-sales service. We

Uploaded by

Sijal Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

A FIELD REPORT

ON

IFB POINT
Shop No, G-5, “Aristaa Enclave”
Pandeshwar Main Road,
Mangalore-575001

Submitted by,
Anusha k
Kiran P Mathew
Sibil Xavier
Sreesudhin MV
Jeena Raju
Dhinu A
Shilje P Shaju
Fahad
Sameera Ibrahim
IFB Point, an exclusive chain of retail outlets, is designed to give a great shopping
experience. IFB point is division of IFB industry limited was started in 1991 with the vision
to revolutionise the way Indians live. Through a constant evolution of the very best washing
machines, 100% clothes dryers, dishwashers, microwave ovens, air conditioners, refrigerators
and kitchen appliances. They have home appliances for every room from the kitchen to the
bedroom, to the laundry. IFB also has the widest service amongst all home appliance brands
in India.

PRODUCTS AND ITS FEATURES


There are various types of products in IFB POINT. They are:

 Front loaded washing machine


 Top loaded washing machine
 Microwave oven
 Dish washer
 Clothes dryer
 Wash care products

IFB point sells front loaded washing machine which include Digital 7kg, Digital SX, Senator
DX, Digital 5.5 kg models etc. And Top loaded washing machine models include AW 60-
8061, AW 60 – 8062,AW 7233, AW 6563 etc. The different ranges of microwave oven are
divided in three categories which include solo, grill, convection. They sells ZEPHYR EX,
Neptune model of dish washer , EASY DRY, MAXIDRY, MAXIDRY EX type of clothes
dryer etc.

NEW LAUNCHES
There are some more upcoming products in pipeline which are going to be launched next
year by IFB.

 Water filter
 Combo kit washing machine
 Dry sheet
 Small appliances
 Electrical & plumbing
 Combo kit microwave oven

COMPETITORS
The following are the various competitors of IFB point ;

1. Reliance Digital

2. Udaya kitchens
[Link] enterprises

4. Girias India

5. Harsha home appliances

6. Radio house

SWOT ANALYSIS
1. Strenghths

 Brand image in home appliances division


 So many models to choose
 Healthy financial banking
 Innovative products
 Competable work force
 Strong after sales service

2. Weaknessess

 Price of the products


 No promotional appliances
 Less range of products in consumer products

3. Oppurtunities

 Scope for growth in the rural market


 New launches can give more benefits
 The trust in company’s product by valued customers

4. Threats

 Competitive pressure on the domestic market


 Threats from competitors in the area of pricing
 Significant rise in material cost and exchange fluctuation that drastically impacts
margins.
TEAM N0: 10

SIGNATURE

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