THE REVISED COMPREHENSIVE LAND USE PLAN OF DAGUPAN CITY

2015-2025

BACKGROUND

Dagupan was chartered under Republic Act No. 170, the city
charter of Dagupan City which was enacted by the Senate and
House of Representatives of the Philippines on June 20, 1947.

It was more than thirty (30) years ago when Dagupan drafted and
implemented Ordinance No. 957-s. 78 otherwise known as the
Zoning Ordinance of Dagupan City. It was later revised by virtue
of Ordinance No. 1840, s., 2005 otherwise known as the Revised
Zoning Ordinance of Dagupan City for the Years 2002-2032
following the formulation of the City’s Comprehensive Land Use
Plan for the period of 2002-2032 covering a 30-year span of land
use planning. However, given the new guidelines by the Housing
and Land Use Regulatory Board (HLURB), timelines of various
Comprehensive Land Use Plans of cities and municipalities were
reduced to a 10-year period in order for local governments to
continue updating their respective land use plans aligned with the
needs and development strategies of the populace.

As of the 2010 census, Dagupan City has a lively population of

163,676 that would instantly double in size and density due to the
in-and-out migration of students and consumers attracted by the
existence of three large universities and other local colleges
offering high-quality education and high standard academic
excellence, the strategic locations of numerous shopping centers
and malls, and a network of road systems. These factors
contribute to the densification and urban expansion of the city.
INTRODUCTION

The Revised Comprehensive Land Use Plan (RCLUP) and Zoning

Ordinance (ZO) of Dagupan City for the period of 2015-2025 was
prepared pursuant to the provisions of the Local Government
Code of 1991 (RA 7160), which mandates Local Government Units
to “prepare their comprehensive land use plans and enact them
through zoning ordinances.”

Based on Revised Guidelines of HLURB, the Comprehensive Land

Use Plan is divided into three volumes—Volume 1 comprises of the
CLUP; Volume 2 encompasses the Zoning Ordinance as an
implementing instrument of the CLUP; and Volume 3 includes the
Sectoral Studies or the Ecological Profile of the City which serves
as a guide tool for the resultant CLUP.

The priority programs and projects of the CLUP were embodied in

the city’s medium-term plans—the Comprehensive Development
Plan, and the Local Development Investment Plan/Program which
were prepared by the City Planning and Development Office for
the years 2014-2016.

This plan is meant to guide the city’s future physical development

and to steer the city’s growth as a smart, competitive and
inclusive city and the center for trade and services north of
Manila.

I. VISION

The current Vision Statement for Dagupan City is a newly crafted

vision prepared during a Consultation Workshop and
Comprehensive Development Planning Activity conducted by the
City Planning and Development Office on September 18, 2013.
The City’s vision is as follows:
“We, the Happy People of “Balon” Dagupan, envision our city as a
globally-competitive business, education, health and convention
center of the North with God-loving, empowered, unified and
resilient citizenry of unique culture that lives in a sustainable
environment anchored on robust and sound economy governed
by transparent and accountable leadership that values
democracy and equality for all.”

II. BRIEF SITUATIONER

 Location. Dagupan City is located on the northern part of

Pangasinan Province Region 1, Luzon Island along the
southern shores of Lingayen Gulf. It is about 212 kilometres
north of Manila.

 Land Area. 4,447.1 hectares

 Topography and slope. The major land formation includes

a coastal plain having an almost flat terrain with slopes
ranging from 0 to 3%.

Fishponds, marshes and rivers comprise almost 45% of the

total land area. Only one meter above sea level, the entire
land area is water saturated as evidenced by the seven
meandering rivers and rivulets laid and stretched on the
land cover.

 Population. According to the NSO 2010 survey, Dagupan

has a total population of 163,676, which is 5.89% if the total
population of the province. The average growth rate is
1.89% (1901-2010) which is slightly higher than that of the
province (1.71%). Population density is also high at 37
persons per hectare.
 Socio-Economic Development.

Dagupan is considered as the most urbanized city in

Region I. However, the city has a unique urban character
as 45 percent of its land area is covered by water. It has
five island barangays and other coastal barangays, whose
main source of livelihood is fisheries and aquaculture
production. The latter accounts for the profitable
production of the popular “Dagupan Bangus.”

The City’s proximity to the West Philippine Sea (Lingayen

Gulf), being its boundary, has established it as one of the
prime areas for marine and aquaculture production. There
are about one thousand hectares (approx. 1,000 ha) total
fishpond area in the City. The City Government, through
the City Agriculture Office, encourages the use of
economic and environment-friendly fishing methods in
order to conserve and preserve the City’s natural marine
resources via the “Sa Ilog Ko, May Pagbabago” Program.
Among these methods are the oyster raft culture and
floating fish cages. These technologies were introduced by
the City Government in order to regulate the number of
fish pens, reduce pollution and prevent further siltation and
sedimentation in the rivers.

The prime aquatic product of the City is the milkfish or

bangus. In the years 2007 to 2012, bangus production
yielded an average of 2,337 metric tons annually. Other
aquatic products include tilapia and sugpo and other
high-value fish such as malaga and lapu-lapu.

Records show that as of 2012 Dagupan City has a total

number of 5,530 municipal fishermen of which 3,150
worked on a full-time basis while 2, 380 were on part-time.
This is relatively lesser than the data recorded in 2007,
wherein there were about 11,460 fishermen in the City. The
decrease accounts for the massive river clean-up
conducted during this year and continue up to these days
through the vigilant watch of the “Task Force Bantay Ilog.”

The local economy of Dagupan is also home to services

and trading and the aside from the continuing importance
of fisheries production. According to the data from the
Department of Trade and Industry, from 2008-2012,
categorized under personnel services sector are 2,870
registered small-medium enterprises (SMEs) sporadically
located in the Central Business District , along A.B.
Fernandez Avenue, Barangays Pogo Chico, Tapuac,
Mayombo, Perez Boulevard, Lucao and Pantal. Next is the
trading sector with 2,352 business establishments.

The city has five public markets all located within the
Poblacion Area— Malimgas Public Market Phase I and II,
Magsaysay Fish Landing Center, New Galvan Public
Market, and Magsaysay Fish Landing Center Extension I. A
thriving informal sector of itinerant vendors also contributes
to the local revenues of the city.

On tourism, scenic spots include the Tondaligan Ferdinand

Park renamed as Tondaligan People’s Park. It features 6.95
kilometre beach, a park with children’s playground, a
public auditorium, a chapel and a Japanese Garden,
which is also known as the Shrine of the Unknown Soldier.
Historical landmarks are the MacArthur landing Mark, the
Old Lighthouse at the Bonuan Beach, the remnants of the
Old Franklin Brigde in Calmay River, the old St. John
Cathedral built in 1816, the old Home Economics Building
where General Mac Arthur stayed during the war, the
Tabacalera in Pantal, which was used as a warehouse and
headquarters by the Japanese, and the house of Leonor
Rivera at Rivera Street. Additional attraction will be the
soon-to-open “Island Tours”, an agro-tourism project of the
City.

Dagupan may be well considered the educational center

of Pangasinan or Region I for that matter, due to the
presence of 12 colleges, 3 universities and 15 vocational
and technical learning centers. The presence of these
schools gives more opportunities for Dagupan residents to
pursue higher education.

Dagupan hosts 11 private hospitals and one government

hospital, the Region I Medical Center (R1MC). The
presence of numerous private hospitals and the R1MC
assures the residents of adequate and accessible health
care services and facilities.

There are 25 residential subdivisions in the city, but only 22

projects are registered with the HLURB. Of these projects,
seven are socialized housing, five are economic housing,
another five are open market projects, and one is a slum-
upgrading project located at Barangay Poblacion Oeste.

As of August 2006, a total of 78 socialized housing units

were awarded to duly selected beneficiaries on its 10.4316
hectare-resettlement project located at the neighboring
town of Calasiao, Pangasinan, which was acquired with
the assistance of the National Housing Authority. The city
has embarked on land banking acquiring a total of 13
hectares for socialized housing development in Talibaew,
Calasiao, Pangasinan (10.342 has.), including the 2.658 ha.
Bangusville Gawad Kalinga project in Bonuan Gueset.
These housing projects are just partial solutions to address
the increasing number of informal settlements on
 government lands and private properties along river banks,
coastal areas, and on danger or uninhabitable areas.

A more comprehensive housing and resettlement plan is

being crafted for indigents as well as employees of the City
Government.

 Existing Land Use, 2000

As of 2000, which accounts as the recent land survey,

residential use dominates the major land uses in the city at
22.88% closely followed by fishponds at 22.36%. Being so,
the latter showed a noted decrease in area from a total of
1,233.50 hectares to 976 hectares to 910 hectares (2012).
The surge of various economic activities and the
movement of the population in the aftermath of the
earthquake in 1990 brought about increased demand for
housing space and infrastructure. This resulted in the
conversion and/or reclassification of agricultural lands to
non-agricultural uses.

There was a dramatic increase in commercial land use

with a percent change of 526.32% and in industrial use
which jumped from 5 hectares to 51 hectares. Parks and
playground have a percent share of 1.68% while
institutional land use is at 1.53%. Open spaces, roads and
water bodies constitute the remaining share land uses in
the city.

 Transport Network and Circulation

The CBD of Dagupan City is bounded by four major

national roads: A. B. Fernandez Avenue in the north, Perez
Blvd. in the south, M. H. Del Pilar in the east, and Burgos St.
in the west.

Access from Manila is usually via the Dagupan-Calasiao

Road which like any other national highway is
characterized by growing ribbon development and
roadside friction. There is, at present, no direct expressway
connection serving Dagupan City. However, the nearest
expressway which served as an entry point to the City is
the Tarlac-Pangasinan-La Union Expressway (TPLEX) which
has been partially completed and accessible to the public
recently. The closest exit of this expressway closest to
Dagupan is via the Carmen, Rosales Exit. There are five
inter-province routes that pass through Dagupan City from
various points. Route origins are Baguio City, Candon
(Ilocos Sur), Vigan (Ilocos Sur), Laoag City (Ilocos Norte),
and San Fernando (Pampanga).

There are 6 bus companies operating in the city with

Victory Liner dominating the list with approximately 70 units.
These transport companies operate inter-city buses and
long distance services using both high quality air-
conditioned with on-board Wi-Fi access and the less
expensive non air-conditioned units.

The De Venecia I and II road system was recently

completed. De Venecia I road is a four kilometre long and
20 meter-wide by-pass road from Calasiao town to
Dagupan Through barangays Lasip Chico, Malued and
Lucao. It serves as an easy access road from Calasiao to
Binmaley town. De Venecia II is a new five kilometre long
and 20 meter-wide road that connects Barangay Lucao to
Barangay Pantal.
 This new road system will provide an alternative route to
Manila, Alaminos City, and Baguio City away from the
traffic-congested CBD.

III. DEVELOPMENT OPPORTUNITIES and CONSTRAINTS

For Dagupan to take on a steady growth, it has to deal with and

overcome several constraints, to wit:

 The entire city is practically water-saturated and hence,

vulnerable to liquefaction and ground shaking.
 Salt-water intruded ground water
 Prone to various natural hazards
 Susceptible to the impacts of climate change
 Shortage of arable or habitable land
 Increasing demand for urban land

The problem on land shortage has given rise to several other issues
such as:

 High concentration of activities in the traditional CBD

 Perennial traffic congestion
 Backlog in infrastructure development
 Settlements not properly located
 Continuing loss of public open space
 Urban land, existing croplands and fishponds conversion to
other uses
 Lack of institutional capability
 Untapped water resources/unregulated fishing activities
leading to over fishing and pollution
 Garbage problems due to unsystematic waste collection
and disposal system
GOALS

 A SMART City, competitive, inclusive and acknowledged

as the center for agribusiness, trade and services north of
Manila and eventually, in the Philippines.

 An economic climate conducive to vibrant economic

activities where equal opportunities for health, education,
employment and social services abound

 Sustainable and balanced spatial development

 Dagupan City as the Bangus Capital of the Philippines,

and its niche in the export market as such; and as a prime
tourist destination

 Resiliency from disaster and climate change impacts

 Fiscal stability and independence from its IRA

 Good governance through transparency, efficient and

effective frontline services and full accountability of city
officials

 A community that is actively engaged in program

implementation

ECONOMIC DEVELOPMENT THRUSTS

Given its potentials and competitive advantages over other cities

in Pangasinan, and in the Ilocos Region, Dagupan is inclined to
intensify its role as globally-competitive center for business,
education, health and convention services north of Manila, and
embark on new ventures such as tourism development, and
agribusiness with the national and export markets as major target
clienteles.

Dagupan City produces the tastiest milkfish in the entire country.

Next to Bolinao and Anda, the city ranks third in the province in
terms of bangus production. Pangasinan became the top
producer in the country in 2003, and accounts for 76 percent of
the region’s fishery products as of 2006 because of its bangus
production.

In light of this agro-economic trend, Dagupan City could very well

take advantage of its potentials as a leading bangus producer
and consider embarking on large-scale export of this prime
product.

Being a coastal city, Dagupan shall also explore its potentials as a

prime tourist destination with Bonuan Blue Beach, the bounty of its
seven meandering rivers and ecological balance coupled with its
famed Dagupan Bangus products and other aquaculture
products as come-ons.

In line with these thrusts, the city government shall focus on the
following key investment areas:

 Agribusiness development linked with export market in

preparation for the ASEAN Integration of 2016
 Trade and services (wholesale and retail: health, education,
banking and finance, ICT, and transportation services)
 Tourism Development

Specific development strategies shall be implemented under

each priority program.
Agribusiness Development

 Establishment of Bangus Branding Center in Poblacion Oeste

in order to formally established a brand for the famed
Dagupan Bangus for intensive marketing of the Dagupan
Bonuan Bangus brand with the national and export markets
as a target clienteles
 Establishment of the Dagupan City Product Center as a main
marketing avenue of Dagupan’s line of products
 Upgrading of the Bangus Processing Center at Malimgas
Market compliant to existing standards for possible export of
aquaculture products
 Construction of a new Fish Port which will showcase more of
the City’s aquaculture products and intensify market viability
of said products for trading outside the City
 Year-round dredging operations covering the city’s rivers
 Strict enforcement of environmental laws and city
ordinances governing sanitation waste management
 Regulation of aquaculture operations through the
implementation of the City Fishery Ordinance
 Establishment of a Class AA City Slaughterhouse in Barangay
Bonuan Binloc

Trade and Services

 Improvement of existing roads, and construction of new ones

to facilitate transport of goods, and improve access to
commodities and services
 Tax mapping of business establishments within the city
 Implementation of an urban renewal program
 Establishment of common terminals/holding area for public
utility vehicles at certain location in the city
Tourism Development

 Redevelopment of Tondaligan People’s Park in Bonuan,

which includes the establishment of food centers,
recreational and water sports facilities, and fitness centers,
among others
 Establishment of a tri-ferry system to be established in the
cities of Alaminos, Pangasinan and San Fernando, La Union.
The scenic view along Lingayen Gulf shall serve as a come-
on for local and foreign tourists
 Holding of special events and festivals
 Establishment of agri and aqua-tourism strategies which
include island tours within the City’s rivers and barangay
specialties
 Implementation of an aggressive marketing strategy for the
famed Dagupan Bangus and other products
 Relocation of conflicting land uses
 Implementation of an urban renewal program

PREFERRED SPATIAL STRATEGY

The City of Dagupan shall adopt the multi-nodal urban form as its
preferred spatial strategy. This will spread out development away
from the city center towards identified urban growth areas.

GROWTH AREA ROLE

1. Tebeng-Caranglaan Growth Commercial

Center and ICT Center PUD

2. Bonuan Growth Center Residential and Tourism

Center PUD

3. Calmay-Carael Growth Corridor Low-Level Services

 4. Lucao-Pantal Tourism and Tourism Center, PUD/
Growth Center Integrated Township

The emergence of a growth corridor between Poblacion Growth

Center and Lucao-Pantal Tourism and Growth Center, and
another one between Poblacion Growth Center and
Caranglaan-Tebeng Growth Center are inevitable in the short to
medium term. This will result in the merging of the three growth
centers, and the formation of additional growth corridors, namely:

1. Poblacion-Lucao Growth Corridor

2. Poblacion-Caranglaan Growth Corridor

Traditional Central Business District or Downtown Area

Urban development in Dagupan started in Barangay IV where the

City Hall, Plaza, and the church are all located, with the
establishment of St. John’s Cathedral School, Magic Centerpoint
shopping center and Centromart private market, radiating
towards Barangay II & III, site of CSI shopping center and
Malimgas Public Market, and Barangay I, where the Magsaysay
trading area is situated.

Development spread out towards Poblacion Oeste, Pantal,

Herrero-Perez, Tambac, Pogo Chico, Mayombo, and Tapuac.
These areas now make up the central business district (CBD) or
Downtown.

Low to medium density commercial and institutional uses are

concentrated along major roads in the CBD while residential uses
dominate the interiors.
IDENTIFIED GROWTH CENTERS

Each growth center and corridor shall be provided with adequate

and appropriate infrastructure (social, economic, administrative
support, transport and urban utilities) to support its role. Markets
large enough to serve the needs of each growth node and its
immediate environs, parks, residential uses, road networks, and
traffic improvement schemes shall be integrated into the
development of each growth center.

Caranglaan-Tebeng Growth Center

This area, covering barangays Caranglaan, Tebeng and Bacayao

Norte, shall be developed into a Commercial and ICT (Information
and Communication Technology) Center, where a Science and
Technology Park, and a Warehouse Commercial Complex shall
be established. The ICT services to be offered shall include:

 Software development and application for business, e-

Commerce, education, and entertainment
 Content development for multi-media or internet purposes, i.
e. Web design
 Knowledge-based IT services, i. E. Data encoding and
conversion; backroom activities
 IT-related services, i. e. Internet service providers
 IT education and training

The city’s traditional role as a distribution center owing to its

central location in the province shall be revived with the
establishment of a wholesale and warehouse complex, which will
showcase home fixtures and furnishings, office equipment and
furniture, other office and household items.
Integrated at the periphery of this growth area are mixed uses
consisting of retail, residential, and institutional uses, including
satellite offices of the local government, primary and secondary
schools, hospitals, churches, among others.

Bonuan Growth Center

This area shall be developed into a Tourism and Residential

development Node. At present, there are eight (8) subdivisions,
consisting of four for socialized housing, two for economic housing,
and 2 for open market housing. Investors for open market shall be
tapped.

Portion of Bonuan Gueset and Bonuan Boquig, particularly the

area bounded by the Lingayen Gulf to the north, Ayusip Road to
the east, Bayaoas River to the south, and the edge of the built-up
area to the west shall be designated as a Planned Unit
Development (PUD).

In line with this leisure and tourism development intent, hotels,

resort, theme parks, a sports/fitness complex, specialty shops and
restaurants, convention and exhibit buildings, a cultural and
heritage center, and water sports facilities shall be put up in the
area giving emphasis on its coastal characteristics.

The city shall also implement the Tondaligan People’s Park

Redevelopment Program, which involves the rehabilitation and
redevelopment of the 12.26 hectare-park into safe, attractive and
wholesome recreational area for local residents and tourists alike.

To reinforce the role of the Bonuan Growth Center as a leisure and

residential development node, the following measures shall be
implemented:
  Relocation of conflicting land uses namely, the open
dumpsite and public cemetery in Bonuan Boquig and illegal
settlements;
 Extension of road links to eliminate dead end streets; and
 Construction of a network of parallel roads from Tondaligan
Road to ensure public access to the beach.

Calmay-Carael Growth Corridor

This growth corridor covers the island barangays of Calmay,

Carael, Lomboy, Pugaro, Salapingao, which are the most
depressed areas in the city.

To alleviate the prevailing economic conditions thereat, the area

shall be developed into a Low-Level Services Center. Among the
facilities to be put in place are socialized housing units, dry goods
grocery, wet market, bakery, pharmacy, bookstore, hardware
shop, repair shop, telephone booths, tailoring and dressmaking
shops, barber shop, and beauty salon. The presence of these
service facilities is expected to spur economic development in the
Calmay-Carael Growth Corridor.

Lucao-Pantal Tourism and Growth Center

Because of its close proximity to the poblacion and the availability

of developable land, the Lucao-Pantal Tourism and Growth
Center has the potential of being among the priority areas to be
developed in the short to medium term. It has the capacity to
absorb a significant proportion of the inevitable urban expansion
away from the poblacion. The proposed Land Use Plan provides
indicative land uses for this growth node to be flexibly developed
as Planned Unit Development or an Integrated Township and a
Tourism Center.
This new growth center characterized as a Planned Unit
Development (PUD) or Integrated Township of approximately 76
hectares in area is a milieu for Dagupan City as it will be
developed as its New CBD taking into account mixed-used of the
land and banking into residential, commercial, institutional and
eco-tourism developments. This PUD will be subdivided into two
major zones and a midway zone with Zone 1 gearing towards
being the New Central Business District and Zone 2 will be
established as the Entertainment, Tourism and Recreation District.
The midway zone on the other hand will be an activity node in the
middle of the two majors zones. This new growth center hopes to
establish the following:

a. As the core area in business, commerce, recreation,

leisure and entertainment not only for the City but also for
the whole Northern District as well;
b. As an emerging competitive city in terms of governance,
business, commerce, infrastructure and quality of life;
c. A significant arena in the tourism spot that draws people
to its culture, unique set of activities and local delicacies;
and
d. As showcase area of a harmonized built and unbuilt
environment, the City being an example of environmental
sustainability amidst progress.

PHASING OF DEVELOPMENT

The physical development of Dagupan City shall be

accomplished within a period of 10 years, divided into two
phases, to wit:
Phase I (2015 to 2020): Partial decentralization to the adjacent
Lucao-Pantal Tourism and Growth Center
and Bonuan Growth Center and
simultaneous revitalization of the traditional
Central Business District
Phase II (2021 to 2025): Full decentralization with the
development of Caranglaan-Tebeng
Growth Center and Carael Growth Corridor

PHASE I: Partial Decentralization to the adjacent Lucao-Pantal

Tourism and Growth Center and Bonuan Growth Center and
Simultaneous Revitalization of the traditional Central Business
District (2015-2020)

During this phase, Bonuan and Luca-Pantal shall be developed

simultaneously as an Tourism Center and Planned Unit
Development (PUD)/ Integrated Township, and as a Residential
and Tourism Center and PUD, respectively.

For the development of Bonuan Growth Center, the following

programs and projects shall be undertaken:

PROGRAMS/PROJECTS- BONUAN GROWTH CENTER

Tondaligan People’s Park Redevelopment Project

Development of portions of Bonuan Gueset and Bonuan Boquig,

specifically the area bounded by the Lingayen Gulf to the north,
Ayusip Road to the east, Bayaoas River to the south, and the
edge of the built-up to the west as a PUD
Relocation of conflicting land uses such as the open dumpsite,
public cemetery, and illegal settlements
Widening of the Dagupan-Bonuan Blue Beach Road (Dawel
Section) to handle the anticipated increase in traffic volume
induced by the Dawel-Lucao Road
Construction of the Bonuan –Mamalingling-Bolosan Road and
Bridge to provide an alternative access to Bonuan from the
eastern barangays and neighboring towns
Establishment of a cable car transport service connecting Bonuan
and the island barangays
Proposed Construction of the Convention and Exhibit Center in
Bonuan Boquig
Construction of a network of parallel roads from Tondaligan to
ensure public access to the beach

The following programs and projects shall be implemented in line

with the development intent for Lucao-Pantal Tourism and Growth
Center:

PROGRAMS/PROJECTS- LUCAO-PANTAL GROWTH CENTER

Zone 1: Establishment of the following:
a. City Hall with Adjacent Government Offices
b. Activity Grounds/ Open Space
c. Retail Strip connected via green/ open spaces
d. Riverside Retail Strip
e. Mixed-used Offices (for future development)
f. Institutional Buildings (for future development) University
Campus, College Buildings, hospitals etc.
g. Residential Developments
h. Fishport
i. Transport Terminal
j. Parking Black
k. Socialized Housing Site
Zone 2: Establishment of the following:
a. Retail Strip along J. De Venecia Extension Avenue
b. Ferry Terminal for Island Cruise
c. Resort Development/ Themed Recreation Parks and Hotels
d. Fisherman’s Wharf
e. Residential Subdivision Development
f. Parks and Open Spaces
g. Retail and Offices
Other Projects to be revisited
JICA By-pass Channel
Agno-Flood Control Project

A boardwalk and seawall will be established along the whole

stretch of this growth center. Said boardwalk will serve as leisure
and wellness facility for residents and the seawall for disaster
mitigating infrastructure support.

Simultaneously, while the Lucao-Pantal Toursim and Growth

Center and Bonuan Growth Center are being developed, the
traditional CBD shall be revitalized through urban renewal
program and shall remain as the city’s commercial hub while its
original role as the center of social and political life will slowly be
distributed to the designated growth centers. The existing focal
points of the city namely, the City Hall, the Church, St. John’s
Cathedral School and the Plaza/Museo na Dagupan shall remain
as symbolic landmarks of the city’s heritage.

The dominant land use within the CBD and along the arterial
roads (Dagupan-Lingayen Road, Dagupan-Calasiao Road,
Pangasinan-La Union Road and Dagupan Blue Beach Road)
leading to it shall be low to medium density mixed uses for
wholesale and retail trade, banking and finance, personal and
community services, transportation and telecommunications, and
tourism purposes.

Educational institutions shall be allowed to remain, however, the

establishment of satellite campuses in the designated growth
areas shall be strongly encouraged. This policy shall also apply to
hospitals.
Poblacion Oeste, Pantal, Pogo Chico, Herrero-Perez, Mayombo,
and Tapuac shall be predominant residential in use where
medium-density housing shall be encouraged.

During this period, the role of Poblacion or Downtown Area as the

financial and business district of the city shall be enforced. In line
with this thrust, the following measures shall be implemented:

PROGRAMS/PROJECTS- TRADITIONAL CBD (DOWNTOWN AREA)

Urban Renewal Program
 Relocation of ambulant vendors
 Regulation of public utility vehicles traversing CBD roads and
streets
 Provision of pedestrian facilities such as overpasses, and
those for the handicapped and the elderly such as access
ramps on all public and private institutions and commercial
establishments as well as properly designed crosswalks at
strategic locations
 Designation of parking areas
 Pedestrianizing several streets
 Re-alignment of cable lines in the CBD
 Preservation and enhancement of historical landmarks
through public-private partnerships
Strict enforcement of anti-littering ordinance and sanitation laws
Barangay-based waste management program
Transportation and traffic management program
Urban green space enhancement and rehabilitation
Skills training for trading, services, and livelihood opportunities
Market Expansion Project
Development of an information system on establishments
A Vibrant Riverfront
Construction and rehabilitation of drainage system within the city
proper
 PHASE II: Full Decentralization (2021-2025)

By this time, Lucao-Pantal and Bonuan Growth Centers will have

been fully developed as planned. The Caranglaan-Tebeng
Growth Center shall now be the focus of intervention. It shall be
developed as a mixed use zone designed along PUD lines. It shall
accommodate offices, wholesale and retail warehouse
complexes, and small to medium density commercial areas. This
area will also be interspersed with green open space elements
that will link the various complexes within it.

The following are the major projects to be implemented:

PROGRAMS/PROJECTS- CARANGLAAN-TEBENG GROWTH CENTER

Science and Technology Park
Information and Technology Center
Full Warehousing amenities
Extension of the Bonuan-Mamalingling-Bolosan Diversion Road to
Barangay Salisay to link with the Calasiao-Sta. Barbara Diversion
Road of the MacArthur Highway

The Carael-Calmay Growth Corridor shall also be strengthened

during this phase. The establishment of a modern water transport
system servicing the island barangays, and a bridge connecting
Carael to Lucao will spur development in said area.

 PROGRAMS ADDRESSING CLIMATE CHANGE AND DISASTER RISK

REDUCTION

 Crafting and Regular Updating of an Urban Disaster

Preparedness and Management Plan/ City Disaster Risk
Reduction and Management Plan as prescribed by RA
10121. This program ensures that the CDRRMC is equipped
with the latest information, database, trainings and
 equipment for preparedness, response and recovery
operations. Recommended activities under this are:

- Regular updating of REDAS and REDAS-based

information systems
- Formulation of appropriate management strategies to
mitigate natural disaster impacts
- Participatory planning and implementation
- Identification of cost-effective alternatives for the
prevention of environmental degradation i.e. Waste to
Worth/ Energy Program
- Emphasis on Family-Based Disaster Preparedness
Program
- Strengthen Barangay Disaster Risk Reduction and
Management Council through capability building
activities
- Periodic Conduct of disaster drills
- Strengthening of the CDRRMC in terms of equipment
and competencies
- Continuous information campaign on urban disaster
management
- Post-disaster recovery and reconstruction management

 Infrastructure interventions to include:

- Provision of river dikes in the following priority areas such

as: Bonuan Boquig, Bagong Barrio Area, Pantal,
Poblacion Oeste, Lucao, Lasip Chico, Lasip Grande,
Bacayao Sur, Bacayao Norte and Malued. Future
locations may be identified for the establishment of a
river dikes
- Rehabilitation of the seawall along the Tondaligan Area
- Riprapping in areas identified by the City Engineering
Office to armor the city shorelines and rivers from
 erosion, scouring and from the possible impact of
climate change and natural hazards.
- Re-evaluation of the existing urban drainage system for
proper engineering interventions (i.e. resizing, addition
of underground pipes and box culverts)
- Crafting of a Comprehensive Site Development Plan for
Elementary and Secondary Schools

 Strict enforcement of Article 52 of the Philippine Water Code

(PD 1067) to recover legal easements; prohibit construction
of permanent structures along riverbanks; protect riverbanks
through intensive tree planting and riverside vegetative
protection.

 Strict Compliance to RA 10121, RA 9729 and other related

laws and provisions to combat the impacts of climate
change and other natural disasters.

 Conduct regular river clean-up through public-private

partnerships (PPPs) in order to lessen accumulation of
garbage in riverbanks which may inhibit continuous water
flow.

 Regular monitoring of the river system through the Task Force

Bantay Ilog and demolition of illegal structures.

 Sustained and continuous implementation of mangrove

revegetation/ reforestation project in coastal areas and
along river systems.

 Coconut- Tree Planting in coastal barangays as a mitigating

measure to combat climate change and other natural
hazards’ impacts
 Sustainable river and creek dredging operations conducted
annually and incorporated in the City’s annual budget;

 Conduct of topographic survey and other land and water

survey needed to comprehensively assess the city’s capacity
on climate change impacts and other natural hazards.

 Identification of evacuation sites with the private sector to

ensure safety of evacuees in times of disasters.

 Conduct of study for the Establishment of CDRRMO

Organizational Structure and Plantilla Items in the annual
budget
THE PROPOSED LAND USE MAP OF DAGUPAN CITY 2015-2025
THE PROPOSED ZONING MAP OF DAGUPAN CITY 2015-2025