NEW ECONOMIC SCHOOL
Masters in Energy Economics
Strategic Management in Oil and Gas Industry
Module 4, 2019
Visiting Professor Alexander Malanichev, Ph.D.
NES, Rosneft
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[email protected]Course information
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Course description
Strategy is a complex issue that requires a structured approach to be better understood. This
course uses the generic framework of classical Strategic Management and applies it to a number
of different up-to-date issues of the Oil and Gas (O&G) global market. It introduces new models,
tools and concepts that are uniquely relevant to international companies and national O&G
industries.
The objective of the course is to provide the student with the fundamental knowledge, applied
skills necessary to develop and substantiate the strategic framework for the company that
operates in the global O&G markets. The students will:
get acquainted with historic background and modern practice of Strategic Management,
its basic notions, tools and O&G industry specific;
consider some vital issues of an O&G company strategic decision-making:
o Where we are in the company and industry life-cycle?
o What are the key success factors of O&G market?
o What are our sustainable competitive advantages, resources and competences?
o Is this the right time in the oil price cycle to invest?
practice 6 classical steps of Strategy Development procedure;
learn how to think and act differently reaching strategic goals under uncertain and
turbulent environment of global O&G market.
Course requirements, grading, and attendance policies
Prerequisites: Oil & Gas markets outlook and economics.
Teaching and Work Forms: 2 lectures or 1 lecture + 1 workshop every week. Workshops will
be devoted to the individual or group presentation of the student’s independent researches.
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NEW ECONOMIC SCHOOL
Masters in Energy Economics
Grading policy: the Grade will come via following criteria:
Attendance
Group and individual presentations and analytical notes
Economic models developed in Excel
Global Petroleum and Gas market Outlook
1. Introduction into Strategic Management:
Basic notions and strategic background
What is good or bad strategy
Classification of strategies in O&G
2. Sustainable competitive advantages:
Cost leadership, differentiation and focusing
Diversification
Digitalization & business on platforms
Workshop: Blue ocean strategy for O&G market
3. Strategic goal-setting:
Mission, vision, values and goals
Business-culture transformation
Workshop: business-culture of National Oil Companies vs. Majors
4. External environment analysis:
PEST analysis
Basic drivers of O&G prices and their uncertainties
Identification of external Threats and Opportunities
Workshop: scenario planning for global oil market
5. Internal environment analysis:
Business model and organization structure
Competitive internal factors identification
Typical Weaknesses and Strengths
Workshop: president diagram of O&G company
6. Strategic initiatives generation and selection:
SWOT and TOWS analysis
Key success factors identification on the O&G market
Proper resources allocation and competence acquisition
Workshop: formulation of strategic initiatives and their risks analysis
7. Strategy implementation:
Strategic business-plan examples
Basics of the change management
Hoshin Kanri approach for strategy deployment
Workshop: strategic business-plan development
8. Final exam
Description of course methodology
The course will mix conventional lecturing with more interactive techniques, such as class
discussions, discussions of cases, student presentations, research papers, etc.
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NEW ECONOMIC SCHOOL
Masters in Energy Economics
Course materials
Required textbooks and materials
There will be no base textbook. The course will be predominantly based on papers,
presentations, data tables, provided before and during the course. Basic sources of information
on international oil and gas markets are the following:
Shell: Future of Energy
IHS
Wood Mackenzie
Energy Strategy of Russia for the period up to 2030
BCG
McKinsey
Bain
Additional materials
1. Thomson А.А., Srickland А.J., Strategic management: concepts and cases, 12-ed, 2013.
2. W. Chan Kim and Renée Mauborgne, Blue Ocean Strategy, 2005 г.
3. Jim C. Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't,
2015 г.
4. Phil Rosenzweig, The Halo Effect, 2008.
5. Alex Osterwalder, Yves Pigneur, Alan Smith, Business Model Generation, 2010.
6. Malanichev A, Contemplation of global steel industry future using scenario approach
// Mineral Economics, 2015, Feb 2015.
7. BCG, Your strategy needs a strategy.
8. 14 пунктов программы Деминга для менеджмента.
9. Маланичев А.Г. Исследование потенциала повышения цены товара на основе
анализа его конкурентоспособности // Маркетинг в России и за рубежом, 2007,
№1 (57), стр.76-81.
10. Henry Mintzberg, Structure in Fives: Designing Effective Organizations, 2011.
11. Besanko D., Dranove D., Shanley M., Schaefer S. - Economics of Strategy, 4ed(2007).
12. Петров А.Н. Стратегический менеджмент, 2014.
13. Пригожин А.И., Цели и ценности. Новые методы работы с будущем, 2010.
14. Tom Jackson, Hoshin Kanri for the Lean Enterprise, 2008.
15. Richard Rumelt, Good Strategy/Bad Strategy | The Difference and Why It Matters,
2014.
16. Malanichev A.G., The analysis of rationality of Saudi Arabia’s decisions on oil
production volumes during period of low oil prices // Microeconomics – 2016. – #6. –
p. 33-38.
IB reports: GS, Citi, MS, ML, DB, Barclays, UBS, etc.
Academic integrity policy
Cheating, plagiarism, and any other violations of academic ethics at NES are not tolerated.
