Research Project

Group Members
Muhammad abdullah (21)

Ramsha saddique (35)

Iqra afzal (43)

Adil iqbal (01)

Class BBA 3rd M1

Subject Sociology
Instructor Sir Abd-ul-Manan
 “Why same race”
Introduction
Why same race?
We define race as competition a situation in which common people are trying to achieve
same things this is done by establishing priority over others
How we are in same race?
William Shakespeare said that life is a stage and we are the actors. And purpose of play is
self-expressions now a day young individuals are expressing their life purpose for the mean
of wealth. They all are in same race to earn money and follow the same path of their
ancestors.
Materialistic approach
Human activity is essentially material activity, with the revolution of technology and
introduction of gadgets everyone wants to avail them
Why individual are becoming materialistic?
Because with each passing day we give less importance to emotions and sentiments and are
trying to create bigger room for material things. The less we care about emotions, the more
materialistic behaviour dominates our mind
1. As soon as child grows up with his her parents start motivating him to do certain
small task by offering some toy chocolate as a reward the kid never understand the
basic objective behind it because all the time he is greedy about that prize.
2. Social media has taken over the world like crazy cave if its mother day we wish on
FB so no room for emotion they do it for public not for concerned person
3. People have become selfish a person cannot confide his selfishness with emotions and
feelings but definitely it can be done with material entity

Objectives
 To identify are people master of their own thing
 To identify what is real success in mind of individual
 To identify how they are in same race.
 To identify the factors that lead towards materialistic attitude
 To identify the effect of international culture
 To determine how materialistic attitude effects on overall society
 Literature review

Tim Kasser: We live in a culture that is obsessed with stuff, yet it’s generally viewed as a
negative to be materialistic. (living in material world)In his book The High Price of
Materialism he asked university students to write down their goals for the months ahead and
rate how happy they’d feel on attaining these goals. Along the way they had to note their
progress towards the stated goals, as well as their current levels of well-being. He found that
people’s value system or goal strivings are relatively highly oriented around materialistic
values, they tend to report lower levels of life satisfaction, happiness, and self-actualisation,
they tend to have more depression and anxiety, and they tend to report in their daily diaries
that they have less experiences of joy and contentment and more experiences of anxiety and
sadness and anger, as well as more physical symptoms like headaches and stomach aches and
backaches and things like that.
In contrast, it doesn’t really matter much for well-being whether you’re successful or failing
at materialistic goals. That doesn’t really have much bearing on your well-being, but success
or failure at your intrinsic values definitely does.
There’s substantial evidence showing that when people are exposed to messages in their
social surroundings which suggest that materialism is an important aim to strive for, they are
more materialistic themselves. We’ve seen that people’s levels of materialism are positively
correlated with their parents’ levels of materialism, with their friends’ levels of materialism,
and with their level of exposure to commercials on television.
The second major set of influences on whether or not people are materialistic is what we call
‘insecurity’ or ‘threat’. Several different kinds of studies show that people focus more on
materialistic values if they were exposed to threatening circumstances when they were
younger, or if they are reminded of threats in laboratory manipulations. For example, growing
up in a family where your parents were rather cold and controlling, versus warm and
nurturing, is associated with materialistic values. If your parents’ divorce, that’s associated
with materialistic values. If I get you thinking about your own death, that tends to increase
materialistic values. And thinking about bad interpersonal relationships – people who criticise
you a lot – that tend to increase materialistic values as well.
I do think what we can do is to learn that the quality of our lives is not actually all that
dependent on how much stuff we have, on having the newest stuff, on always striving for
more stuff, etc. I do think we can learn that we can escape being captured by our stuff, if you
will. We can let our stuff be the stuff we need it to be in order to do the things we’ve got to
do. Let me put it this way. I often say to people that money can solve money problems, but
the real problem occurs when people try to use money to solve non-money problems. Money
helps solve the problem of getting enough to eat, but when you’re trying to use money to
solve the problem of love or self-esteem, then you’re using money for something that money
is not really made for, and it’s not going to work. Another way to think about it is to consider
the Buddha. All that he needed to attain enlightenment was a place to sit. Nowadays if you
want to meditate, companies will tell you that you need to buy the meditation pillow and the
meditation tape and the meditation pants and the meditation incense, etc. But you don’t really
need any of that stuff! It’s easy to buy into thinking that you need that sort of stuff, and that’s
what we need to escape. That’s the mental change that has to happen, to recognise that: I
don’t need stuff in order to solve all of my problems in life… That’s the way in which we
can, I think, better live a balanced life where stuff is part of our lives – it has to be, because
we’re material beings – but it doesn’t consume our lives, it doesn’t take over our lives, and it
doesn’t become more than it ought to be.
Source http://www.newphilosopher.com/articles/material-world/

The overarching theoretical assumption of mark social analysis is that human are material
beings and their social world must be understood as material in its actuality. To say this in
another way, Marx has materialist conception of the world and of human thought. In general,
materialism is a theory that considers the entire existence of people and the universe as a
physical matter.in particular, a materialistic a holds that a human and their interactions are
intrinsically organic, physical, and temporal.
Source book (the school of thought by Karl Marxs )
Another paper, published in Psychological Science, found that people in a controlled
experiment who were repeatedly exposed to images of luxury goods, to messages that cast
them as consumers rather than citizens and to words associated with materialism (such as
buy, status, asset and expensive), experienced immediate but temporary increases in material
aspirations, anxiety and depression. They also became more competitive and more selfish,
had a reduced sense of social responsibility and were less inclined to join in demanding social
activities. The researchers point out that, as we are repeatedly bombarded with such images
through advertisements, and constantly described by the media as consumers, these
temporary effects could be triggered more or less continuously.
Materialism is tied to shopping pretty closely, so you can try to fight against it by
understanding what's really going on in your brain when you're out shopping. It's no secret
that your brain does plenty of things to screw with your shopping choices. From
misunderstanding numbers to believing deals are better than they are, you can fight against
the ways stores manipulate you pretty easily. Likewise, if you get a better understanding of
why you feel inclined to upgrade your gadgets all the time you a good idea of what's going on
inside your brain when you want to buy things you probably don't need. These tricks don't
"beat" materialism, but they can at least keep you mindful of how it's affecting you.
Source: Art Muchwald

UNIT OF OBSERVATION:
“Students of Islamia University of Bahawalpur”
 Methodology
“Our Methodology will be Qualitative Analysis

Objective Questions
To identify are people master 1- Are people setting their life goals by themselves?
of their own thing Probe: No
2- What is the reason of unidentified goal?
Probe: lack of innovation
Probe: lack of career counselling
Probe: Parent force career

To identify what is real 1- What are individual goal?

success in mind of individual Probe: Materialistic goal
Probe: Non materialistic goal?
Probe: Things that they consider important

To identify how they are in same 1- How much people have same materialistic goal of
race. life?
Probe: Majority

To identify the factors that 1- How individuals have materialistic approach

lead towards materialistic Probe: Lust of money, desire and attraction of high
attitude status
2- How family have materialistic approach
Probe: Is discouragement on less wealth (low status)
Probe: Pressure of being wealthy.
Probe: Force to choose the career of their choice.
3- How society have materialistic approach?
Probe: They compare people not by qualities but by
quantity of their wealth.
Probe: No importance of non-traditional career
To identify the effect of 1- How international culture effect individual?
international culture Probe: Attraction of their norms.
Probe: Influence of modernism.
2- How families are affected by international culture?
Probe: People forget their family traditions and
involve in foreign culture.
3- How international culture effect society?
Probe: Society adopt western culture forgetting their
own values.
Probe: Setting new traditions.
To determine how materialistic 1- What are the effects of materialistic approach on
attitude effects on overall society family life?
Probe: New gadgets and social media took place of
emotions for family.
2- What are thing that imbalances the society?
Probe: Corruption
Probe: Money laundering
Probe: Increase in ratio of crime rate

RESEARCH DESIGN:
“Interviews”