“The
Underground
Playbook
For
Doubling
Your
Sales
Online…”
You’re
Gonna
Feel
A
Little
Like…
Hi,
I’m
Russell
Brunson
• Me passed out at a Dan Kennedy
Seminar…
• (He made me speak for 6
HOURS!)
• Started a company called
DotComSecrets…
• (Why I’m different – I make MORE
money outside of “internet
marketing coaching business”
then inside of it)
DotComSecrets
Air
Spoke
At
Tony
Robbin's
Event
In
Fiji
My
“Junk
Mail”
Addiction
☺
Section
#1
–
Designing
Your
Dream
Business…
“The
Secret
Formula”
Julie
• Successful
/
Driven
• Has
a
message
she
wants
to
share
• Value’s
her
personal
growth
over
$$$
• Already
got
her
business
to
5
figures
a
year
Mike
• Former
Athlete
• Has
changed
someone’s
life
in
the
small
way,
and
wants
to
share
it
with
more
• Value’s
growth
over
$$$
• Already
got
his
business
to
5
figures
a
year
Fill
Out
This
Questionnaire
As
We
Go
Through
Event:
http://ignite.dotcomsecrets.com/webclass/
“The
Value
Ladder”
Amateurs
Focus
On
The
Front
End…
McDonald’s
• $1.91
In
Ads
• $2.09
Hamburger
• Only
$0.18
cents
profit
• Fries
&
coke
for
$1.77
• Make
/
Keep
$1.32
PROFIT
• 8X
The
Profit!
Tony
Robbins
• Ultimate
Edge
(Trial
/
$300)
• UPW
($500
-‐
$2,500)
• Date
W/
Destiny
($5k
-‐
$10k)
• Live
Coaching
($2,500
/
MO)
• Platinum
Partners
($60k
+)
Dan
Kennedy
/
Bill
Glazier
• Gold
($50
/
Month)
• Silver
($250
/
Month)
• Peak
Performer
($6,800
/
YR)
• Platinum
($20k
/
Year)
• Titanium
($30k
/
Year
Fill
Out
This
Questionnaire
As
We
Go
Through
Event:
http://ignite.dotcomsecrets.com/webclass/
“100
Clicks
A
Day”
Section
#2
–
Finding
And
Communicating
With
Your
Dream
Customers…
“The
3
Types
Of
Traffic”
Examples
Of
Traffic
That
You
Control…
• Google PPC
• Facebook Ads
• Solo (Email) Ads
• Banner Ads
Examples
Of
Traffic
That
You
Don’t
Control…
• Social Media
• Search Engines
• Press
Examples
of
Squeeze
Pages
Examples
Of
Blog
Squeeze’s
Where
Do
We
Get
This
Traffic?
• Email
(Direct
Mail)
• Facebook
(Networking)
• Youtube
(TV)
• Podcast
(Radio)
• Blog
(Newspaper)
Master
TWO
Of
Them
(and
one
HAS
To
Be
Email)
“How
To
Reverse
Engineer
A
Funnel…”
Demo…
“The
Attractive
Character”
Jacob
Hiller
• Likes
To
Jump
• Made
YouTube
Videos
• Built
His
PLATFORM
• Created
“TheJumpManual”
• Over
$1k
PER
DAY
Gary
Vaynerchuk
• Family
wine
business
• $3
Million
/
Year
• $45
MILLION
Year
• Sharing
PASSION
for
wine
Software
Company
Fast
Food
Company
Movies…
Insurance
ANYTHING…
My
Attractive
Character
Fill
Out
This
Questionnaire
As
We
Go
Through
Event:
http://ignite.dotcomsecrets.com/webclass/
“Soap
and
Seinfield”
“Inception
Secrets”
Inception…
• People HATE to be sold to… but they LOVE to
buy…
• Attention Span in 80’s => 20 Minutes
• Attention Span Today…? 9 Seconds!
One
Sentence
Persuasion
People will do anything for those
who encourage their dreams,
justify their failures, allay their
fears, confirm their suspicions
and help them throw rocks at
their enemies.
-‐ Blair
Warren
Section
#3
–
Funnelology
“7
Phases
Of
A
Funnel”
“23
Building
Blocks
Of
A
Funnel”
“Front
end
VS
Backend
Funnels”
Fill
Out
This
Questionnaire
As
We
Go
Through
Event:
http://ignite.dotcomsecrets.com/webclass/
“Before
The
Funnel
Begins”
“100
Visitor
Test”
Section
#4
–
Funnels
And
Scripts
“The
Free
Plus
Shipping
Funnel…”
(Front
Of
The
Value
Ladder)
“The
Who,
What,
Why,
How
Script…”
“OTO
Bump
Script”
(Moving
Up
The
Value
Ladder)
“Self
Liquidating
Offer
Funnel
(SLO)”
(Front
Of
The
Value
Ladder)
“The
Star,
Story,
Solution
Script…”
“Perfect
Webinar
Funnel…”
(Middle
Of
The
Value
Ladder)
“Perfect
Webinar
Script…”
“Invisible
Funnel
Webinar
Funnel…”
(Middle
Of
The
Value
Ladder)
“Invisible
Funnel
Webinar
Scripts…”
“Product
Launch
Funnel…”
(Middle
Of
The
Value
Ladder)
“Product
Launch
Script…”
“High
Ticket
Funnel
And
Script”
(Back
Of
The
Value
Ladder)
“High
Ticket
Script”
(Back
Of
The
Value
Ladder)
“Continuity
Funnel”
“The
Blackbox
Funnel”
(The
Entire
Value
Ladder)
Fill
Out
This
Questionnaire
As
We
Go
Through
Event:
http://ignite.dotcomsecrets.com/webclass/
Do
You
Feel
A
Little
Like…
“Clickfunnels
Demo”
