VISUAL
MERCHANDSING
VR MALL LIFESTYLE
CHENNAI, TAMIL NADU
SWARNIMA DWIVEDI
TYPES OF
FIXTURES
IN STORE DISPLAYS AND
ORTHOGRAPHIC PROJECTIONS
VR MALL LIFESTYLE
2 Bauhaus straight bar A line 2 Bauhaus straight bar
adjustable displayed together adjustable displayed together
(Type A) (Type B)
55
I
I
SHELVES
2-WAY DISPLAY RACK
• 2-way garment racks are
•
adjustable
Choice of straight or slant arms H
• Round or rectangular tubing
• Flat base or on casters.
H
GANDOLA NEAR THE COUNTER
GONDOLA SHELVING UNIT
• Gondolas easy to install and
change on a frequent basis
• The pegboard backing and
shelving comes in several heights
and depths
• Gondola shelving can be used to
create end caps, wall units or
center aisles.
REFERENCE PHOTO
3-TIER ROUND TABLE DISPLAY
• 3 tiers for displaying your
merchandise
• Casters for a cleaner look
REFERENCE PHOTO
BACK ONE AA
RETAIL NESTING TABLE TYPE 1
FRONT ONE
• Group of tables creates an eye- A
catching retail hub
• Variety of products form apparel
to gift and decor items
BACK ONE AA
FRONT ONE
A
PEG DISPLAY | FOCAL POINT, NESTING TABLE
STRAIGHT BAR AND RACK DISPLAY | FOCAL POINT
FOR MANNEQUINS
SHELF DISPLAY | STRAIGHT BAR DISPLAY
SHOE STANDS | STRAIGHT BAR DISPLAY, SHELF
FOR THE SHOE STANDS
SHOE DIPLAY (8” PEGS) | SHELF | 4 WAY DISPLAY
2 STRAIGHT BAR DISPLAY | NESTING TABLE TYPE 2 AND 3
SHOE PODIUM DISPLAY | 2 WAY PEGBOARD DISPLAY 6”
THANK YO U