Introducing Einstein Search for
Commerce
What is Search?
Search is a great means for the retailers for increasing conversion
rates and revenue. So, far as Salesforce is concerned, for its
Commerce Cloud platform, search plays an equally important role.
Out of 9 % of shoppers who make use of search in the
Commerce Cloud are responsible for driving a quarter of overall
sales.
Einstein Search
The retailers who are equipped with smarter search tools
and better search experiences are expected to have a
considerable impact on sales. This is where Einstein Search
comes into picture for Commerce Cloud.
What is Einstein?
Einstein is a set of advanced capabilities, set across the
Salesforce platform. It comes with machine learning, predictive
learning, natural language processing and predictive analytics.
Benefits of Einstein in Commerce Cloud?
Benefits of using AI-powered Einstein are:
No Data Scientist Required
No need to have experts on AI. The user can now make use
of the Einstein-powered capabilities of Commerce Cloud for
real-time intelligent actions, with no need of any specialists.
Benefits of Einstein in Commerce Cloud?
Smarter Decisions
Commerce Cloud can utilize the product data, order history, customer behavior in
real-time. With every choice made by the shopper, there is an evolution of relevant
experiences.
Save Time
Your team can spend considerable time on strategy, development and growth as
Commerce Cloud takes care of activities such as creation of new product groupings,
updation of customer segments, manual merchandising ,and optimization of sorting
rules.
Benefits of Einstein in Commerce Cloud?
Easier Personalization
Commerce Cloud has capabilities to handle various activities such as
meaningful search results at every customer touchpoints, tailored
product sortings and on-spot product recommendations. This is to
address the personalized demands of the present shoppers.
What is Einstein Search?
Einstein Search has three categories:
Einstein Search Recommendations
It enables personalized typeahead (search-as-you-go-type) search. It is for providing the
best option for search results. It leverages AI for searching known and anonymous
shoppers. The engine gets smarter with every clicks/interactions.
It uses data on past and recent searches, shopper’s behaviour and also data from
Commerce Cloud, in the form of “liked by others” and “trending” data. It offers
recommendations, even without typing a single word in the search bar.
What is Einstein Search?
Einstein Search Dictionaries
It enables personalized typeahead (search-as-you-go-type) search. It is for providing
the best option for search results. It leverages AI for searching known and anonymous
shoppers. The engine gets smarter with every clicks/interactions.
It uses data on past and recent searches, shopper’s behaviour and also data from
Commerce Cloud, in the form of “liked by others” and “trending” data. It offers
recommendations, even without typing a single word in the search bar.
What is Einstein Search?
Einstein Keyword Search Sorting Rules
This changes the product search results that appear on the
site. It pulls results for highlighting products or prioritizing
certain terms. It yields results driven by sorting rules,
overriding the default rules. So, when the shopper searches for
shoes, it comes as new arrivals.
THANK
YOU
