Lean Canvas Example: Airbnb
Problem 1 Solution 4
Unique Value Proposition Unfair Advantage 9 Customer Segments 2
Looking for a room to Earn extra cash 3
rent when hotels are sold Marketplace that Guests #buyer
#seller
out connects guests Hosts #seller
with hosts. Find an alternative
#buyer
to hotel rooms
Earn extra cash by #buyer
renting a room in your
Key Metrics 8 Channels 5 Early Adopters
house/ apartment
#seller Guest nights HIGH-LEVEL CONCEPT Travelers attending
Billboards events/ conventions
Existing Alternatives booked Couch-surfing for Online ads #buyer
Hotel rooms #buyer Number of professionals Word of mouth
listings #seller People with extra
Couch surfing #buyer
Number of rooms they are willing
Stay with friend #buyer searches #buyer to rent #seller
Can only rent out entire
apt #seller
Cost Structure 7 Revenue Streams 6
Website Booking fee
Advertising
People costs
Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.
Business Model Page 1 of 1
© Wadhwani Foundation
www.nen.org
For Faculty