infl.

Magazine FIRST EDITION

A SHOWCASE OF:
NEW FASHION INFLUENCERS
INCLUDING; GIULIAFSMITH,
LINDSEY_ISLA, LYDIAJANEALICE
AND LOTS MORE

INCLUDING AN EXCLUSIVE
INTERVIEW WITH FASHION
DESIGNER HOPE MACAULAY.

ISSUE 01 / JUNE 2019

infl. MAG // ISSUE 01// TOP FASHION INFLUENCERS EDITION ONE// JUNE 2019
Copyright infl. Magazine
2019 All Rights Reserved

infl. ISSUE O1
Cover images
LINDSEY ISLA HENDERSON
@LINDSEY_ISLA

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ABOUT infl.

Infl. is a brand new publication featuring fashion influencers, beauty and

lifestyle bloggers, and self made shops! In each issue, we showcase our favourite
new fashion influencers who have a modest following on social media, in order
to give them the recognition their style and brand deserves!

Fashion influencers are the future of advertising for many clothing brands
through their Instagram and blog feeds. We wanted to feature these real
women, each with their own personal style, in a new, savvy, bi-monthly
magazine. We hope that infl. showcases new fashion bloggers whilst also
encouraging women everywhere to celebrate their individual fashion tastes. Our
goal is to provide a platform for startup fashion outlets, fashion influencers, and
makeup artists, to showcase their talents and style in an influential and creative
publication.

"DON'T BE INTO TRENDS. DON'T

MAKE FASHION OWN YOU, BUT
YOU DECIDE WHAT YOU ARE,
WHAT YOU WANT TO EXPRESS
BY THE WAY YOU DRESS AND
THE WAY YOU LIVE"
G I A N N I V E R S AC E

CONTACT
@infl.mag // Instragram
[email protected] // Email

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 infl. Editor's Letter

infl.

Welcome to infl. Magazine Issue 01! We promote the new, fresh

faces of fashion, celebrating the latest styles from 'fashion
blogger newcomers' everywhere. This issue features 21 of our
favourite fashion influencers, plus interviews with make up
artists; Rachel Donnelly, Sarah New and an exclusive interview
with fashion designer Hope Macaulay.

Over the last few months of curation, we've had the opportunity
of working with some amazing style icons. I'd like to personally
thank everyone that contributed to our first ever edition and
made infl. magazine possible. I hope that this issue brings you
the exposure your fashion feeds and brands deserve!

EMILY MARIE MILLEN

Founder and Editor

Photo credit:
@racheldonnelly11 7
 CONTENTS
10 @ALINAANDROSE 46 @LINDSEY_ISLA 84 @SARAHNEWSFX 122 @THEMILLIECOOPER

14 @ABBIE_SNAPE 52 @LYDIAJANEALICE 86 @RACHELDONNELLY 128 @LUCYROSEFORD

18 @ANNABELLEMAY__ 56 THE BEIGE EDIT 92 THE PINK EDIT 132 @MISSNIAMHYD

22 @THE LILAC EDIT 60 HOPE MACAULAY 96 @MIMSTREET 138 @LITTLESTACIE

26 @CLARAENGLA 66 @SUMMEREGIBSON 100 @JOSEPHINESLOOKS 141 @MOODYCOWCLOTHING

30 @CXRLY WHITE 70 @WHATMAZWEARS 104 @ELINORCHARLOTTE 147 INSPIRATION SERIES

34 @ELOISERITA 74 THE GREEN EDIT 108 THE YELLOW EDIT 152 CONTACT

38 @THE BLUE EDIT 78 @ELEASHAWILLIAMS 112 @TASHPANTZ

42 @GIULIAFSMITH 82 THE BEAUTY EDIT 118 @ITSFATS

Photo credits: @lucyroseford

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 infl. Special Mentions

Photo credits: @lucyroseford

WITH SPECIAL THANKS TO

LIZZIE HART
Loughborough Textiles student/ @lizziehartdesigns
INFLUENCERS:
SENNI ALINA AND OLIVIA ROSE // @alinaandrose
ABBIE SNAPE // @abbie_Snape
ANNABELLE COTTLE // @annabellemay__
CLARA NILSSON // @claraengla
CARLY WHITE // @cxrlywhite
ELOISE HALL // @elosierita_
GIULIA SMITH // @giuliafsmith
LINDSEY ISLA HENDERSON // @lindsey_isla
LYDIA JANE ALICE // @lydiajanealice
SUMMER GIBSON // @summeregibson
MARIA WRIGHT // @whatmazwears
ELEASHA WILLIAMS // @eleashawilliams
RACHEL DONNELLY // @racheldonnelly11
SABA // @mimstreet
JOSEPHINE BONGANI // @josephineslooks
ELINOR BRIDGE // @elinorcharlotte
NATASHA KAFUMUKACHE // @tashpantz
FATIMA MOHAMED // @itsfats
MILLIE COOPER // @themilliecooper
LUCY ROSE FORD // @lucyroseford
NIAMH DEARDEN // @missniamhyd
STACIE MARIE // @littlestacie
SARAH NEW // @sarahnewsfx
HOPE MACAULAY // Luxury Fashion Designer
LARA WILLIAMS // @Moodycowclothing

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 infl. Fashion Influencer Feature
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infl. Fashion Influencer Feature

We are: Senni Alina & Olivia Rose (Alina&Rose) (@whowhatwear), Diego (collagevintage2), Mary
made from our middle names. Senni is a Lawless Lee (@happilygrey), Annacarla e
freelance social media manager and content Simona (@annacarlaesimona).
curator and Olivia is an entrepreneur and owns Our primary audience we'd say is primarily
her own business. women, age 25-34. Alina&Rose is place where
We both became interested in fashion at a women can find fashion inspiration and style
young age and we seek inspiration from other advice from two different people! We think our
bloggers, designers, art and each other! followers really appreciate that!
Alina&Rose started in 2017, we’ve been blogging Since we both work full time jobs in addition
for over two years now. We both wanted to start to Alina&Rose, our days can be really hectic.
our own blogs, but were hesitant to start them However, we both love our jobs & Alina&Rose
alone, so we decided to do one together! so at most times it does not feel like work.
Our favourite accounts to follow are, Aimee Song Alina&Rose is our creative outlet so no matter
(@songofstyle), Who What Wear how busy our day is we always find time to pour
into A&R!
We do market on behalf of brands sometimes,
yes. Brands we have worked with/loved working
with are, Cartier, Frye, Dior Beauty, Shopstyle,
F A S H I O N I N F L U E N C E R and Ebates. Who do we admire most in the
world? We both admire our parents the most for
NO. 1 sure. Family is the most important thing to us!
Our advice for someone wanting to start
blogging in the fashion world? It is so important
to do something different while also staying
authentic to yourself! It is easy to get caught up

@ALINAANDROSE
in comparing yourself to other people, but as
long as you stay focused you will succeed!
Our favourite style trend at the moment is
vintage pieces/second hand shopping (not as
much as a trend, but more of something we
love!) flossy sandals, and lavender!
Where would we like to be in 10 years? We
hope Alina&Rose is our only full time job! We
A.K.A also both have plans to get married and start a
family.
Senni Alina & Olivia Rose

SENNI (LEFT) WEARS:

Top, NATIONLTD,
Jeans, PAIGE

OLIVIA WEARS: FAVOURITE QUOTES:

Top, FRANK & EILEEN,
Jeans, REFORMATION,
Bag, COACH "Everything happens for a reason"
(we live by this way of thinking!)

"Money can’t buy you style"

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 SENNI WEARS:
Jacket, TOPSHOP,
Trousers, REFORMATION

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SENNI WEARS:
Bag, SHOPUAL
Trainers, REEBOK CLASSICS

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F A S H I O N I N F L U E N C E R

NO. 2

@ABBIE_SNAPE
A.K.A

Abbie Snape

My name is Abigail Snape and I’m the owner of The

Little Blonde Life. I am 26 and based/from
Staffordshire. I currently work in a call centre
Monday to Friday and in my spare time I love
being creative. A huge passion of mine is arts
and crafts- in fact I’ve just finished a 10 week
ceramics course! I love doing activities where
you can forget the outside world for a bit. I think
this is vital when you have a busy job and then
come home to work on social media and
blogging. Your mind can become really clogged
up and it’s so important to take a break from it
all.
Besides blogging, I spend a lot of time on
Pinterest and this is where I get most of my
inspiration from, whether this be clothing and
outfit inspiration or home and decor. I also love
window shopping and looking at the way stores
are merchandised. As much as I love internet
shopping for ease and convenience, I don’t think
you can beat walking around a store and seeing
the textures and colours to get inspiration!
I have been on social media for as long as I can
remember, back in the Bebo and My Space days.
I started taking Instagram more seriously when
me and my boyfriend started travelling at the
end of 2017, which was when I started to take
photography more seriously too. My motivation
is due to one of my main goals in life is to
become self employed and I think blogging and
photography is my way to do that. go depending on the content they want to read.
I love Amber Fillerup’s Blog and Barefoot I got a lot more consistent views when I was
Blonde. Amber has been a huge inspiration of travelling however, now the views are more up
mine for years. I love the way her blog has evolved and down depending on the content I am
over the years with her and I can find new writing that month. I think its important not to

"I love Amber Fillerup’s inspiration from her as time goes on. I also find
Meghan Livingstone’s blog about healthy eating
look into the analytics too much though when
you're starting blogging, as you want to be

Blog and Barefoot

and holistic therapies really interesting and writing about what you love not necessarily
educational. In The Frow is where I get a lot of what people want you to write about.
my photography, styling and blog layout Aside from blogging, a day in the life consists
Blonde-" inspiration from. This blog feels like your flicking
through a glossy high quality magazine.
of; waking up around 6am, then doing 10
minutes of yoga, have breakfast, get ready and
Looking into my website analytics, most of my head to my office job. In the evening I spend
followers are women from the UK or US ageing around 1 hour fully dedicated to blogging. This
from 18-24. I think a lot of my readers come and can include writing blog posts, editing photos,
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planning my Instagram feed and scheduling some negativity I just think back to them and try functional to pair with sporty outfits, boho
social media posts. After that, I love winding to be a better person. I admire people who can jumpers and then also sassy for evening times-
down reading Breathe magazine, accompanied stay positive and kind in this sometimes negative Where would I like to be in 10 years? It
by a Twining’s cranberry tea and Proper Corn and nasty world. sounds cliché but I would love to be married,
sweet and salted popcorn. At the weekend, I’m My advice for someone wanting to start have kids and have a lovely home. I also would
still an early bird and rarely stay in bed past 8. I blogging in the fashion world would be to : plan, loved to have ticked some bucket list items off
love making breakfast and then have a cup of plan, plan. Get a note book together and write 5 such as visiting Japan, travelling around
tea whilst sitting with my dog, Tinkerbell, in the bloggers you love, 5 topics your interested in and Sweden and also an American road trip. I
garden. I spend my weekends catching up with then 5 goals you want to come out of blogging. would hope to be self employed making money
friends and taking photos and content for my Then write the reasons why you chose them. from photography and blogging.
blog. Once I had this I could start creating a mood Do I have any upcoming events? Well, I’m
I have done a few brand collaborations, board, colours, fonts, topics to write about. This actually currently in the process of moving into
however, I reject a lot of collaboration was vital when I started to make sure I was on my own home and can’t wait for this next stage
opportunities, as I think it’s vital to gain my the right track and not going off topic or loosing of my blog journey, taking it into a more
followers trust and remain authentic in this my original vision. I would then get a free blog lifestyle blog rather than a travel blog.
highly saturated and manipulated field. I also platform such as Wordpress, a camera and start
want to write and create content about things creating content! And finally just enjoy yourself, FAVOURITE QUOTE?
I’m actually interested in and would actually your blog shouldn’t be a chore, if it’s feeling like

"You will never

purchase. The collaboration I was most proud that take a look back at your plan and think why
of was Daniel Wellington, I was over the moon are you doing this? Remember, it’s okay to take a
when I received their email. I have also worked little break, re-evaluate and come back to it when
with Mapiful, Sudio and Select Clothing in the
past.
your ready.
My favourite style trend at the moment is
influence the world by
In terms of people I admire most, there are
two people I know personally who (I won’t
loungewear that is acceptable to wear outdoors! I
am so ready for this trend, where has it been my
being just like it"
mention names) are so kind, thoughtful and just whole life? I love t-shirts with cycling shorts and
beautiful inside and out. I admire them and trainers with a baggy jumper on top. I also have
whenever I feel a nasty comment brewing or been loving my satin dress which is so multi
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ABBIE WEARS: Bikini, RHYTHM SWIMWEAR

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 F A S H I O N I N F L U E N C E R

NO. 3

@ANNABELLEMAY__
A.K.A

Annabelle Cottle

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My name is Annabelle Cottle (@annabellemay__) and

I’m 20 years old, from Jersey, Channel Islands.
Besides social media, I am currently studying
social psychology at Loughborough University and
I’m about to start a law conversion course at the
University of Law in Liverpool.
Most of my inspiration originates from other
influencers and bloggers, mainly on Instagram and
Pinteres and I’ve always been quite interested in
Photography, Fashion and Beauty so have always
loved using Instagram. The increase in social
media ‘influencers’ just spurred my interest to
create my own, unique feed.
I’m always inspired by other social media
accounts and blogs. I remember two of the first
influencers I found an interest in were Victoria
Magrath (@inthefrow) and Danielle Bernstein
(@weworewhat). There are so many different social
media accounts now which each have their own
niche or unique strength. I love @tashietinks for all
things photography related, @nadiaanya__ for
monochrome, sophisticated style and
@jamiegenevieve for everything beauty related. My
primary audience I think is mostly girls similar to
myself. Young girls, students, those interested in
fashion and beauty. Consistency is the key to
keeping interest.
A day in the life for me varies between when I’m
at university and when I’m at home. Typically at
home in the holidays I spend a lot of time with
family and friends. Living in Jersey means there’s
lots of nice beaches, so most days I’ll take the dog
for a walk and maybe post a few stories about it.
Then I’ll meet a friend in a coffee shop and sit and
get on with some university work. We’ll take a few
photos while we’re there and probably edit them to
be ready to post the next morning.
I have worked with a few brands and people on
collaborations previously. Currently, I work with
Femme Luxe Finery on clothing collaborations,
where they gift me items to post about on my
Instagram. For the past year I have also been
partnered with Vita Coco, receiving monthly PR
packages to post about. I also am a signed agency
model, so I work with photographers and brands
in that sense as well.
Who do I admire most in the world? Probably the
two women closest to me, my mum, and my best
friend. My mum, because she manages to put up
with me everyday and always knows best. And my
best friend because she inspires me to work harder
everyday and shows me what it truly means to be a
girl boss.
My advice for someone looking into getting into
social media fashion blogging would be: If you
enjoy doing it, then don’t let anyone stop you.
Favourite style/trend at the moment? Trouser
suits, ultimate girl boss vibes. Also, I’ve been
wearing a lot of yellow recently.Where would I like
to be in 10 Years? I’m in the process of training to
become a lawyer, so hopefully a qualified lawyer,
somewhere in the world!
Do I have any upcoming events/announcements?
Well, a photograph of me is being featured in an
exhibition in London in May!

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 FAVOURITE QUOTE:

“Be as you wish to seem” -

Socrates.

SHOP SIMILAR: Denim Jacket, TOPSHOP, Cream knit jumper, ISAWITFIRST

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 BELLE WEARS:
Trousers, TOPSHOP
Top, ZARA

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THE EDIT
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infl. Must Haves

Ribbed top, £835

BELENCIAGA

Lace bodysuit, £15

ISAWITFIRST

Shoulder bag Trainers, £88 NIKE

Satin skirt, £19.99 £15.99 NEWLOOK
BERSHKA

Earrings, £290 LOREN

STEWART

T H E S H O P P I N G B A G

LUSH LILAC
Sunglasses, £55 E SPECS This colour will dominate the whole summer season with
a sporty yet chic style
Top , £182.82,
ALEXANDER WANG
Joggers, £265
NATASHA ZINKO

Earrings, £70
VIVIENNE WESTWOOD

Swimsuit, £87 MC2 Heels, £17

SAINT BATH RIVERISLAND

Eyeshadow,
£16 NARS
Denim Jacket, £315
PUSHBUTTON

Belt, £895 CAROLINA

HERRERA
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 MARIA WEARS:
Earrings, MONKI,
Jumper, BOOHOO,
Skirt, NASTYGAL

@whatmazwears

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CLARA WEARS:
Skirt, MONKI
Jumper, SAMSOE & SAMSOE
Bag, GINA TRICOT

CLARA WEARS:
Trousers, ZARA
Jumper, GINA TRICOT

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NO. 4
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@CLARAENGLA
A.K.A

Clara Nilsson

My name is Clara Nilsson and my Instagram is collaboration with UNLIMIT BAGS, which was
@claraengla. I am 21 years old and I live in really nice and then I collaborated with NA-KD
Stockholm! I work full time at a restaurant but a few months ago.
I am going to study PR this fall. The person I admire the most? Definitely my
I'm constantly inspired by people in the grand-mother. She is the sweetest, coolest and
street, by fashion magazines and the runways funniest human being to me. And also, the fact
too. I don't feel the need to follow the trends, I that I can borrow her clothes because she's so
prefer to get inspired and to do my own take. stylish is super, super fun! I get to use her
I started to take my Instagram seriously only vintage Burberry coats, leather bags and more
about 8 months ago. I wanted to share my pretty things.
outfits and my creativity to other people and of My advice for a new fashion blogger would be
course, it is really fun when you get good to have patience, your account will grow really
feedback from others. slowly but don't lose motivation, just keep on CLARA WEARS: Trousers, LINDEX,
My favourite fashion accounts are going. Do your own thing- DON'T copy Jumper, H&M, Trainers, NA-KD FASHION
@linneklund, @fannyekstrand, @ninasandbech anyone! Post often, comment on others
and @emilisindlev. They inspire me a lot! They pictures, hang out with other influencers and
are really edgy. just be creative.
My primary audience are girls aged 18-24. My favourite trends at the moment are puffy
What makes them come back to my page? I try shoulders, shoulder pads, dots, and just
to post 1-2 times/day and to always be creative everything pearls. I'm really into the 60's
with my outfit and pictures. I always try to mix fashion and I love dressing like an old lady
colours, patterns, angles, selfies etc in the feed haha!
so it looks aesthetic and is fun to look at. In 10 years time I'd like to have a career in
Outside of blogging, I work full time at a fashion. Either by having my Instagram whilst
restaurant. But on a day off I like to sleep in freelancing as a stylist or working at a PR-
until 10 and have a long and cosy breakfast at agency with fashion. I'd like to have 1-2 kids
the balcony (when the weather allows it!) and and I'm live in my dream apartment in
then get ready and choose the right outfit for Stockholm, Södermalm.
the mood of that day. I normally meet up with
a friend, have some coffee, go to some second
hand/vintage shops and then go home and
cook some vegetarian food! And of- course, I FAVOURITE QUOTE:
always try to squeeze in a photoshoot

"Accept what is. Let go

somewhere in there. That's a perfect normal
day I'd say!
I do some marketing for brands, but as you
probably know it's not easy to get paid but it's
nice and I don't have to spend as much money
of what was. And have
on clothing as I would have to. I have a
collaboration with Gina Tricot where I get to
faith in what will be".
order from their website every month. I had a

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 CLARA WEARS:
Trousers, ZARA
Shirt, NA-KD FASHION
Sunglasses, LE SPECS

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NO. 5

@CXRLYWHITE
A.K.A

Carly White

My name is Carly White and on Instagram I am Netflix or YouTube and post on Instagram, then
‘cxrlywhite’. Besides social media, during the day I go to bed to do the same thing again the next
I am a full time nursery teacher. I’ve always day! This is a part of my life that I never really
been really into fashion and dressing nice, I get share on Instagram and a lot of people probably
most of my inspiration from Instagram and don’t know about it because it isn’t seen as
Pinterest too. ‘instagrammable’, so I only really share what I do
I’ve had Instagram since it first stared but only at the weekends.
really started using it a few years ago, I'd seen I have worked with quite a few brands such as I
loads of people posting outfit pictures and it Saw It First, Remington, Cluse and Dermalogica.
made me want to do that too as I thought it I’ve been really fond of these brands and enjoy
looked like fun. working with them and trying out their products.
So many people on Instagram inspire me, I’d Who do I admire most? I’d have to say my
have to say Laura Jade Stone (@laurajadestone) parents, they’ve always allowed me to follow my
and Suzie (@hellooctober) are my favourites for passions- they’re very supportive. My advice for
fashion inspiration. someone looking into becoming a fashion
I think my primary audience are people around blogger or influencer would to be yourself, enjoy
the same age as me (early 20's) and I think it’s the process and don’t worry about how many
just because we can all relate to each other in followers you have!
different ways and share fashion ideas. My favourite trend at the moment? I’m a huge
A usual day in the life for me involves waking fan of the nude/beige tones that are on trend just
up at 5am to get ready for work, driving to work now.
and doing an 8 hour shift then usually go to the Where would I like to be in 10 years? Hopefully
gym for an hour after work each day. I'll drive with children and living in my dream home!
home, do some cooking, watch something on

CARLY WEARS:
Shirt, NASTY GAL CARLY WEARS:
Jacket, ASOS Watch & Bracelet, CLUSE

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@CAFEKITSUNE

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 CARLY WEARS
Shirt, ASOS
SHOP SIMILAR
Belt, NEWLOOK

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 FAVOURITE QUOTE:

“Give a girl the right shoes

and she can conquer the
world” - Marilyn Monroe

CARLY WEARS:
Jumper, H&M
Jacket and bag, ZARA

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ELLIE WEARS:
Jacket, ASOS
Jeans, TOPSHOP

F A S H I O N I N F L U E N C E R

NO. 6

@ELOISERITA_
A.K.A

Eloise Hall

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Hat, JTAMIGO
Top, BERSHKA
My name is Eloise Hall (my friends call me Ellie), throughout everything. Without going into
my blog is my Instagram page @eloiserita_ and detail he has had a tough few years and his
You-Tube is Ellie Hall. I am 20 years old and strength is something which I admire greatly.
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based in London for university, but my home There never is a problem in his eyes and for me
town is Colchester, Essex. that's something I will always look up to about
Besides social media, I am currently in my someone. It inspires me how he can always turn
final year of university studying fashion a negative into a positive, it makes me wish I
journalism at London college of fashion. I could be like that in every bad situation, and
absolutely love going to fashion events in my actually I try to be now because of him.
spare time, such as press days for beauty/ My advice to someone wanting to become an
skincare/fashion, as well as going to the gym
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influencer would be: Don't compare what
and when I return back to the countryside from you're doing to someone else. Yes take
being in London, I also ride my horse! I feel inspiration from the large influencers but really
riding helps me gain a fresh perspective as I can try and find your own rhythm of content and
clear my head and think about new concepts for style. Do not do something just because it's a
creativity. trend through social media, always produce
I take inspiration from my surroundings and people with skin conditions, and then having a content that you like yourself, or that you would
current trends within fashion. I feel like being glass of wine with my friends in the evening. On look at and feel inspired by. It's really tough,
in London you are constantly exposed to new weekends I tend to film and edit my videos for and for me I used to constantly look at follower
styles and outlooks which definitely reflect You-tube or Instagram, or attending press events count and even had the who 'unfollowed me'
through my fashion choices. Daily I dress to write about. But, when I am in Colchester, my app, but really does that actually matter? The
depending on my mood and how confident I day will look like: Going for a dog walk with my answer is no. All that matters is you enjoy what
am feeling, as when I'm in London I feel I can mum, going to the horses and mucking out/ you do or what you create, please do not look at
dress however I want, but at home I do feel I riding, going for a bike ride with my mum also, followers or likes as validation for yourself
limit how crazy my style goes. I also love Dua then doing work and seeing my boyfriend in the because I promise that it doesn't matter and it's
Lipa's style and take a lot of inspiration through evening. just a bottomless pit. I never thought that a
her, as well as the influencer Cartia Mallan. I do market on behalf of brands yes, I have brand like Calvin Klein would ever work with
Those two are definitely my style icons that I never been paid for a post but I do gifted someone like me who has under 10K followers,
look to if I can't decide what to wear. But all in content. I have been lucky enough to work with but they did, and that's because you have to stay
all, I love getting creative with my style through Calvin Klein over the past few months, which authentic to yourself.
bright colours and clashing prints, as this is was in promotion of their new performance wear. My favourite style trend at the moment
where I feel most confident in my personal They would send over pieces from the collection absolutely has to be animal print or neon.
identity. where I would share Instagram photos of me These have been timeless classics that will
I started blogging when I was about 16, and wearing it, as well as Instagram stories of me never die in the fashion world. They are fun,
created a blog called All Things Plain and working out/attending their events. I attended bright and always make me feel excited about
Simple. My motivation for this came from their performance event which was a work out my outfit. Anyone could wear this style, and
wanting to get into my course at LCF, because class and to see their new collection before it was should do with confidence and love for
they look for people with blogging experience released which was amazing, and truly a dream yourself.
within fashion journalism. I realised that if I come true. They were amazing to work with and I would love to be running my own fashion
was going to be a successful writer I needed to so supportive of your content. I also regularly magazine, or working within the TV as a
be more confident and actually start creating. work with a skincare brand called Mask Time, presenter. Those are my career goals but
My blog helped me become more confident which is a subscription face mask box. I love ultimately I would just like to be happy, healthy
within myself and express my style more, as I working with them as they are so lovely, and and having a great time, possibly travelling the
feel before this I was very much an introvert. don't push me to do anything (I wouldn't work world. I would also love to connect with any
But that blog made me realise that you can be with any brand if they did anyway), they tend to new followers that read this! Maybe if you have
whoever you want to be through social media, let me come to them if I wanted to partner for a read this, give me a message through Instagram
and it really doesn't matter what anyone else give away etc, plus I love their products! and let me know what you think? I also have a
thinks as long as you're doing something which Who do I admire most in the world? Well, It website launching in May called The Skin
makes you happy and inspires other people. might be ‘cringey’ to say (sorry everyone haha) Solution, which is for people with skin
As I mentioned, I love Cartia Mallan, her style but I would probably have to say my boyfriend. I conditions/problems who would like to read
as well as her outlook on life. She really truly mean it when I say that he really is the advice from experts, and also learn how to
inspired me to connect with myself through strongest person I know, and always so positive embrace your natural beauty.
astrology, manifestation and self-love. She
projects such a positive message as well as
having a beautifully creative style. I also follow
Josefine H.J who creates such great,
minimalistic content which expresses her
monochrome style in such an authentic way.
I feel like my primary audience is other fashion FAVOURITE QUOTE:
creatives, or people looking to get a bit funky
with their style. I'm not sure if I could say I
have a singular audience though as I don't feel I "Exist to be happy."
have a huge amount of followers at all, but I just I had it tattooed on me just so I don't forget!
create content which I believe in and hope
others will like it.
My days change depending on where I am. In
London my day looks like; Going to the gym,
heading back to university for a couple of
hours, possibly taking pictures for Instagram of
my daily outfit, coming home and working on
my university project which is a website for
35
 ELLIE WEARS:
Sunglasses, MONARCH TOKYO
Dress, TOPSHOP

36
 ELLIE WEARS: Top, NA-KD FASHION,
Jeans, TOPSHOP, Trainers, OFFICE

ELLIE WEARS:
Jeans, TOMMY HILFIGER,
Top, TOPSHOP

37
 38
THE EDIT
39
infl. Must Haves

Bag, £755 BY FAR

Shirt, £450
PASKAL

Playsuit, £46 Sunglasses, £205 GIVENCHY

RIVERISLAND

Earrings, £12
RIVERISLAND
Jeans, £40
RIVERISLAND

T H E S H O P P I N G B A G

LIGHT BLUE
From light denim Mom jeans to blazer style playsuits, blue is
Cami Top, £245 CULT
the colour to look out for this season.
GAIA

Bikini, £159 FAITHFULL THE

BRAND

Rings, £5.99 NEWLOOK

Belt, £240 OFF-WHITE

Trainers, £175 BUFFALO

Blazer, £29.99
BERSHKA

T-shirt, £115
QUANTUM COURAGE

40
 LUCY WEARS:
Sunglasses, LE SPECS
T-Shirt, AND OTHER STORIES
Jeans, WEEKDAY
Bag, MANGO
Shoes, DR MARTENS

@lucyroseford

41
infl. Fashion Influencer Feature

Suit, MISS SELFRIDGE

BELOW:
Co-ord, NASTYGAL

F A S H I O N I N F L U E N C E R

NO. 7

@GIULIAFSMITH
A.K.A

Giulia Smith

42
 infl. Fashion Influencer Feature

SHOP SIMILAR:
Sunglasses, RAY-BAN
Playsuit, PRETTY LITTLE THING

My name is Giulia Smith and my blog name is @GiuliaFSmith. I am 28 and

I’m based in London and besides social media, I run a digital
marketing agency called Blackbird Digital.
My inspiration and my style savvy comes from my mother, who is
Italian, and very classy and fashionable, so I get a lot of inspiration
from her! I spend a lot of time on Pinterest & Instagram, looking for
outfit ideas and also just observing people on the street/on the tube to
get ideas of what to wear.
I started blogging in 2017 and I have always loved writing. I was
hungover one morning and felt I should do something productive with
my day (as all my housemates had gone to Thorpe Park) so started it
that day. I started a blog first and then my Instagram account followed
a few months later.
Which blogs and social media accounts inspire me? Well, I love
@amyfuschia's style - she puts clothes together so well. One of my
good friends @alexincolour has the prettiest, most colourful feed, I
love how she clashes colours & prints and makes them work so well.
My primary audience are women aged 18-34 in London/UK. I try to
write motivational captions that act as little pick me ups for my
followers as well as showing them new outfits which I think helps
them coming back for more daily motivation!
A day in the life for me involves getting up around 6:30am. I usually
GIULIA WEARS (PREVIOUS PAGE) either head to the gym or meditate or write in my journal. I run a
TOP LEFT: digital marketing agency as well as blogging, so my mornings are
Jeans, NA-KD FASHION, Top, INTHESTYLE either spent shooting content around London or working from home -
RIGHT: following up with my clients. Lunchtime, I will head out in Balham
Coat, NEWLOOK where I live, for some food with my brother (who is my business
partner) and then the afternoon is spent at meetings with clients or at
press events with brands. It's quite difficult juggling my two
businesses, especially as I dress very differently for both of them. In
the evenings I like to chill out, so I’ll either go for dinner with a friend
or spend my evening at home engaging on Instagram or planning for
the next day. I usually work until around 9pm and then try to switch
off for an hour or two.
Campaigns I am fond of? I've loved working with Pretty Little Thing
& Boohoo as they are where I shop from usually.
Who do I admire most in the world? My mother - as she has an
extremely successful career but has also been an excellent mother and
always makes time for her family.
If I were to give advice to someone wanting to get involved with
fashion blogging, I’d suggest to stay clear from copying other styles.
The accounts that do the best are the ones that are true to themselves.
Learn what makes a good photo, try to use a high-quality camera or
recent iPhone so your photo isn't grainy and use good editing apps
like Lightroom or Snapseed. My favourite style trends at the moment
are: cycling shorts, crop tops & denim shirts and colourful co-ords.
Where would I like to be in 10 years? I want to have sold my digital
marketing agency and be a fiction author and blogger - ideally living
somewhere like Barcelona.

SHOP SIMILAR:
Sunglasses, PRETTY LITTLE THING
Swimsuit, REISS

43
 "To quote Oscar Wilde, 'To live is
the rarest thing in the world, most
people exist, that is all', I have this
tattooed on me!"

GIULIA WEARS:
Playsuit, PRETTY LITTLE THING

GIULIA WEARS
ABOVE
Playsuit, PRETTY LITTLE THING
LEFT:
Shoes, TOPSHOP

44
 GIULIA WEARS:
Playsuit, PRETTY LITTLE THING
Sunglasses, RAY-BAN

GIULIA WEARS:
Top, PRETTY LITTLE THING
Skirt, H&M
Trainers, PUMA

45
infl. Fashion Influencer Feature

LINDSEY WEARS:
Jacket, TOPSHOP

46
 they're witty, intelligent and they're all
incredible writers.
AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAA

LINDSEY WEARS:
Top,RIVERISLAND My primary audience? My Mum! Haha, no- I'd
AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAA
Trainers,TOPSHOP say primarily, women, city dwellers, anyone
Dress, NOBODY'S CHILD interested in mental health...I'd like to think
they come back because it's honest and I make
Phone Carry, HEY HANDY
them laugh, but who knows!
AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAA

My day to day life changes depending on the

dog clients I have, but I think the 'perfect'
working day would be arriving at a puppies
house - at the moment I'm looking after a Shih
Tzu called Willow, taking her for a walk, then
working on some articles and shooting some
Instagram content in the afternoon. In the
evening, making some kind of Thai based food -
I love cooking, I find it super relaxing. I've just
worked with a popular haircare brand, but I'm
not sure if I'm allowed to share that one with
you. Other than that, working with Nobody's
Child was great, their stuff is beautiful and
shooting the pictures was fun.
Who do I admire most in the world? Oh, this
is going to sound really cheesy - prepare
yourself - but it would have to be my boyfriend
(cringe!). He’s a singer/songwriter and he works
so hard and is making his dream happen, which
pushed me to do the same. I don’t think I’d be
doing the blogging thing if it weren’t for him.
If I were to give some advice to someone
wanting to become a fashion blogger/influencer
I would say - go for it and prepare yourself for
hard work. It’s not always easy, especially when
you’re in a bad mood, the last thing you want to
be doing is smiling and jumping around in front
of a camera, but it’s also really rewarding. I’d
also say don’t be afraid to reach out to other
bloggers, everyone is really friendly and

F A S H I O N I N F L U E N C E R

NO. 8

My name is Lindsey Isla Henderson, I’m 28 and

was born in North Wales to English parents.
I’m now based in Chelsea, London! My blog
@LINDSEY_ISLA
name is @lindsey_isla. I started my own
business about a year ago now, which is a dog
sitting service; I take care of puppies during the A.K.A
day and stay in people's houses across London
when they go away on holiday to look after their
Lindsey Henderson
dog. Other than this, I'm a freelance lifestyle
and food journalist, I've written for the likes of
Huffington Post, Food Noise and then some inspired by the people I see on the street and supportive!
misc. tourist and travel websites. Oh, and I also with my peers on Instagram. In London, there is My favourite style trend at the moment is
manage the social media accounts for my always someone walking by who looks amazing. chunky trainers! Socks and sandals too. I love a
boyfriend @georgepelham and my friend's band I've been blogging on and off for years - I would big ugly shoe, I love how practical and comfy
@divingatdawnmusic - Jack (or Jane) of all say maybe 5/6, but I think I only started to take it they are, but I also love to mix smart and casual,
trades, me. seriously about September last year. you can go anywhere, do anything looking like
I'm not sure where my style comes from, I Which blogs inspire me? Oh my gosh, there are that - such a winner.
think it's just always been intrinsic. I've always so many people who inspire me for so many Where would I like to be in 10 years? I’d like
been obsessed with clothes and dressing up, we different reasons, but I'd have to say at the to be running a successful website and be
had a huge dressing up box when I was younger moment my biggest inspirations are Sophie employing other writers, oh, and I’d also love to
which I was always playing with, dressing Milner (Fashion Slave), Emily Clarkson (Pretty have my own dogs (toy poodle and a
myself and my younger brother (poor thing). As Normal Me) and Chloe Plumstead (The Little Pomeranian, if you’re askin’).
a teenager, I would always look in magazines Plum). We are so saturated with bloggers and
and at what pop stars were wearing and try to influencers at the moment, but it can be hard to
recreate their outfits - Alexa Chung was my style find someone who really speaks to you, these
icon for a long time - but now I'm more girls really know how to produce an article,
47
 LINDSEY WEARS:
Scarf, TARA JARMON
Jeans, WEEKDAY

48
 LINDSEY WEARS:
Suit, TOPSHOP

"I would just love to shout out my blog: lindseyislahenderson.com and my YouTube
channel Lindsey Isla Henderson - like and subscribe, thumbs up, and all that jazz"

49
 LINDSEY WEARS:
Suit, COLLUSION STUDIOS

50
LINDSEY WEARS:
Jeans, TOPSHOP

51
infl. Fashion Influencer Feature

LYDIA WEARS:
Dress, ASOS
Shoes, DOROTHY PERKINS

52
 F A S H I O N I N F L U E N C E R

NO. 09

@LYDIAJANEALICE
A.K.A

Lydia Jane Alice

My name is Lydia Jane Alice, 23 and both from

and based in Liverpool. Besides social media
I’m a trainee secondary history teacher!!
I draw my inspiration mainly from vintage
fashion from all eras, especially 1950’s - Grace
Kelly is my icon!
I started blogging in January 2018. I always
loved fashion and got so many questions about
my outfits I decided to set up a blog. I thought
Instagram is often filled with perfection and I
could be a little more real and honest,
especially about body image as I used to suffer
with anorexia.
People who inspire me: So, so many, it’s hard
to choose! I always loved @tashoakley for body
inspiration as she is strong not skinny (as well
as a boss babe who runs her own bikini
business!) I also have tonnes of blogger friends
from all over the country, all of whom inspire
me daily!
My primary audience I’d say are young
women ages 13-29 who like fashion and
probably fashion lovers who like daily outfit
ideas and some honest body images.
I’ve worked with a few brands since starting
but I pride myself on only working with those
who I would genuinely shop with. I don’t
agree with accepting every campaign as I think
it isn’t being true to yourself.
My advice for people looking to become
fashion bloggers: If you really want to get into
blogging, think about what makes you
unique... don’t try to be the same as everyone
else as the industry is very over saturated with
people doing the same outfits and same
locations. Be yourself and be proud of your
individuality.
My favourite trend at the moment has got to
be wicker bags!! My favourite is my own which
I got from Bali last summer.
In 10 years, I want to be owning my own
home, making my own vintage inspired clothes SHOP SIMILAR:
for a living and travelling the world with my Skirt, CHOIES,
boyfriend (husband?) and maybe kids! Top, BOOHOO
53
infl. Fashion Influencer Feature

LYDIA WEARS:
Suit, MISS SELFRIDGE
Top, OBC STORE
Trainers, NIKE

54
LYDIA WEARS:
Dress, , NEON ROSE STORE

55
 56
THE EDIT
57
infl. Must Haves

Bracelet, £174
ERMANO
SCERVINO

Skirt, £12.59
BERSHKA

Jacket, £2,543
R13

Bag, £65,
RIVERISLAND

Trench Coat, £159

RAINS

T H E S H O P P I N G B A G

ALL THINGS BEIGE

A natural palette of browns, beige and creams make the perfect
anyone's wardrobe.

Jumper, £11.19
BERSHKA

Earrings, £795
ZOË CHICCO

Visor, £155 STELLA MCCARTNEY

Swimsuit, £250
ZIMMERMANN

Sunglasses,
Trainers, £450 £280 PRADA
VALENTINO
Linen Top, £248,
Linen Culottes, £398
NICHOLAS

58
ABBIE WEARS
Co-ord Lounge wear set,
SELECT FASHION

@abbie_snape

59
 60
 61
 infl. Exclusive Hope Macaulay Interview

AAAAAAAAAAAAAAAAAAAAAAAA

Introduce yourself: Surreal Rome" is a hallucinatory, other-worldly, Quotes by Stephen Hawking! Especially love the
My name is Hope, I am 22 years old and I am distorted world, inspired by the history, myths one that goes like "Look up at the stars and not
from Portstewart in Northern Ireland, which is and art of Rome, filled with colourful colossal down at your feet..." and also "Where there is
where I am also based. knits and busy, expressive prints. life, there is hope.". Gives me chills! He was
How did you get into the world of fashion and What was your time like at university as a fashion incredible.
textiles? and textiles student? Where can we get our hands on your pieces?
In secondary school, I loved my art & design It was a great experience! I learnt so many new My colossal knitwear and my printed garments
subject. Even though my school didn't have a things and gained valuable skills. are available on my online website at
textiles/fashion subject, all my projects were You were named as "The Best Street Style at London www.hopemacaulay.com
inspired by fashion and accessories. I would Fashion Week" by British Vogue which is amazing. Do you have any upcoming events or announcements
create paintings, drawings, textiles and also Where would you like to be in 10 Years? you wish to share?
absolutely loved creating ceramic sculptures of Thank you! I would love to still have my own New collection coming soon!
shoes! After sixth form, I studied an Art & successful brand and keep creating new and
Design foundation course at UCA Epsom, then I exciting collections, doing international trade,
studied my degree at UCA Rochester in Fashion showcasing at fashion weeks and have built new
Textiles: Print. relationships with customers.
What Inspires you the most and why? If you could have dinner with any designer who
Lots of things! Various fashion designers and would it be and why?
artists, the world around me, the materials I use The late Alexander McQueen! He was a genius.
to create garments and also colour. I am also very What are you working on at the moment?
inspired by surrealism, illusions, hallucinations A new pre-collection focusing on knitwear.
and also the universe. My catwalk collection "A Favourite quote?

62
 63
 64
 65
infl. Fashion Influencer Feature

F A S H I O N I N F L U E N C E R

NO. 10

@SUMMEREGIBSON SUMMER WEARS:

Dress, TOPSHOP

A.K.A

Summer Gibson

SUMMER WEARS:
Skirt and Top, TOPSHOP
66
 infl. Fashion Influencer Feature

My name is Summer Gibson and I’m a vlogger and ‘Instagrammer’.

My Instagram name is @summeregibson and my shared YouTube
with my partner is www.youtube.com/summerollie . I’m 22 years
old and Brighton based. Alongside my social media, I’ve just
finished a degree in Retail Marketing in which I have focused a lot
on digital marketing and PR.
I have so many inspirations for my clothing. I follow many
influencers on Instagram which I absolutely love getting outfit
ideas from! I also get inspiration from celebrities like Taylor Swift,
as well as TV characters like Rachel Green in ‘Friends’ as I love
the 90's style. I started vlogging back in 2016, as I loved watching
people such as Zoe Sugg on YouTube. The main motivation
starting out was to document my life so it was like a little diary of
all our little adventures. I also started sharing fashion related
content as well as it’s one of my passions!
My inspiration comes from instagrammers such as @indiamoon,
@katiekirkloves, @jess, @zoella, @heatherlouise, @petiteellie and
so many more! I’m constantly finding new accounts that I love and
I think that’s the fun thing about Instagram. On YouTube, my
absolute favourites include The Michalaks due to their stunning
and authentic videos.
My audience varies, however it is mainly 18-24 years old. I think
the content that seems to be most engaged with is things that my SUMMER WEARS:
audience can relate to, I never want to portray anything that isn’t Top, PRIMARK
real and I think that keeps them coming back to visit my pages. Jeans, NEWLOOK
On a typical day where I’m creating content, I’ll often start with a
chilled morning workout and do my makeup, followed by
responding to emails and planning future posts. Then usually I’ll
try and find some new places to explore around my hometown to
hopefully inspire my audience to explore where they live! I’ll
always take my camera with me and either document my day with
my vlogging camera or try and take some photos for Instagram.
Then often during the week I’ll be editing/ content planning and
preparing any upcoming projects. It’s often busy but really fun, I
enjoy being creative in my work. I have worked with brands before
and always choose those that I think will benefit my followers and
that I really love. I’ve worked with Tripadvisor on some travel
content which was fun, and also loved working with Botanics
which was my first beauty related collaboration on Instagram as I
loved their products!
Who do I admire most in the world? My family & friends. They
all work so hard and I love seeing them achieve their goals!
My advice for someone thinking of becoming a fashion
influencer is don’t make content with the intent of making money-
it should come from a place of passion and love for being creative.
It can get tough as there’s a lot of new content creators about
however remember there is space for everyone! Remember to
support other creatives and never be afraid to be yourself.
I’m loving all the neutrals mixed with statement pieces, like
snake print bags, that is my favourite style trend at the moment.
Simple yet beautiful outfits!
In 10 years time I want to be happy and still being creative! Keep
an eye on my channel and Instagram for any upcoming
announcements, I always tell my followers as soon as I can!

FAVOURITE QUOTE:

"Love over gold"

SUMMER WEARS:
Top, HOLLISTER
Jeans, PRIMARK 67
 SUMMER WEARS:
Top, CHAMPION
SHOP SIMILAR:
Leggings: ADIDAS

68
 SUMMER WEARS:
ABOVE
Dress, TOPSHOP
Jacket, HOLLISTER
RIGHT
Top, HOLLISTER
Belt, DOROTHY PERKINS
Trousers, PULL AND BEAR
Bag, MISS SELFRIDGE

69
AAAAAAAAAAAAAAAAAAAAAAA

F A S H I O N I N F L U E N C E R

NO. 11

@WHATMAZWEARS
A.K.A

Maria Wright

My name is Maria and my blog name is approach me (whether I knew them or not) and
“whatmazwears”. I’m 22 years old and I live in they would ask me where I got my clothes/items
Manchester. I work full-time in the head office from. My boyfriend also told me I should start
for an Aesthetic Clinic as a Brand Manager. I taking outfit pictures, as I think he noticed this
love my job but sometimes I get so busy, I can too! I’ve never really committed to anything in
neglect my social media a little, but I always try my life, so I’m actually still surprised that I’m
and post every day! I’m also Vegan, so cooking still taking pictures of my outfit every day!
and trying out new food is one of my favourite I think my primary audience is Females, aged
things to do at the weekend, especially in 16-35. My style is quite casual, so I think that
Manchester as there are so many places to go! I can appeal to a younger audience, as it’s nice to
go out most weekends too, as it is so important see every-day looks with a bit of a twist. I also
to socialise and see your friends after a busy don’t really buy anything expensive, so I guess
week of working. that my followers know that what I wear is
I rarely plan outfits, every morning I try and affordable. I like to challenge myself and buy
think of different combinations that I haven’t things that people wouldn’t usually go for, so I
thought of before. I like to co-ordinate my can inspire people on how to style things
outfits, so my top and bottom would in some differently!
way be matching. I mainly wear skirts and My Instagram profile isn’t very personable, as
dresses, so I always wear my chunky boots to I wanted it to be more about my outfits and
give an outfit a bit of an edge. I get inspiration styling rather than my lifestyle! I haven’t yet
from clothing websites, random people on the even shown my face on my Instagram, as I just
street but I think most importantly myself, as I crop it out so the focus is on my outfits, but
always reflect on things I have previously worn maybe I will change that soon!
and analyse why I loved or didn’t love an outfit I live and work in Manchester City centre, and I
MARIA WEARS: that I put together. work as a Brand Manager for an Aesthetic
I started posting outfit pictures on Instagram Clinic. My job is really fun, and I spend the day
Mesh Top, SHEIN,
in August 2018. I’ve always loved fashion and coming up with innovative ideas and general
Dress, ZARA,
styling and every day I would make sure my creative/brand stuff. I usually get to work
Belt, PRIMARK outfit was different. I started to notice that it around 10 and always take a picture of my outfit
was quite a regular occurrence for someone to before I leave my apartment, I’m usually eating
70
 infl. Fashion Influencer Feature

AAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAA

porridge whilst taking photos of my outfit! I not be afraid to express your own style, there
stay at work until around 6 and then in the are so many people out there who dress the
evenings I’ll do the usual things like go out for same and why be one of them. Also, make the
food, see my boyfriend and all that kind of time to take a picture of your outfit every day, I
stuff. I hate being really busy, so I always try just wake up 10 minutes earlier so it’s not a
and chill in the evenings after work otherwise I huge time-consuming thing! It’s also nice to
get exhausted, I prefer to be busy at the support other bloggers who are doing the same
weekends like see family and explore new kind of thing as you, I always received so many
places! lovely messages from people and it’s so amazing
I currently don’t market on behalf of brands, I that there are people that love what you post.
don’t really have a large enough following to be I am loving peasant tops and I love a co-ord all
classed as ‘influential’ and I’m unsure if this year round. I’m also so happy that chunky
was something I would really ever want to do. trainers are everywhere, I only wear chunky
My favourite brands and places to shop are footwear and I never wore trainers because I
Nasty Gal, Bershka and Zara however I really could never find chunky enough ones!
want to try and start buying more sustainably so In 10 years, time, I definitely want to have my
I’m hoping these will change soon! own business and have a few dogs. I also want
Who do I admire most in the world? Oh god, I to be travelling/have travelled a lot.
don’t really have anyone who really inspires
me! If we’re talking about fashion and lifestyle, FAVOURITE QUOTE:
maybe someone like Lucy Watson as she has a
really nice style and is also Vegan, so I admire “Not your mom, not your milk.” (Just joking. I don’t
her in that way. I listen to The Guilty Feminist really do quotes that is like the only one I know! It’s
podcast every week, which is hosted by true though...)
Deborah Frances-White, so I admire her as I MARIA WEARS:
listen to her all the time and of course Gina Jumper, MISSGUIDED,
Martin, who made an incredible change to the
Skirt, PRETTY LITTLE THING
law.
My advice for someone wanting to get into
social media fashion blogging: I would advise to
71
 MARIA WEARS:
LEFT
White Top, H&M,
Mesh Top, MOTEL ROCKS
RIGHT
Top, BOOHOO
Skirt, PRETTY
LITTLE THING

MARIA WEARS:
LEFT
Jacket, PRIMARK
Skirt, URBAN OUTFITTERS
RIGHT
Jumper, TOPSHOP
Dress, BOOHOO

72
 MARIA WEARS:
Shirt, NASTY GAL
Top, MISSGUIDED
Dress, MOTEL ROCKS

73
 74
THE EDIT
75
infl. Must Haves
infl. Must Haves

Earrings, £5.99
BERSHKA
Sunglasses, £377
GUCCI

Bag, £431 MISBHV

Shorts, £30
Blazer, £60
RIVERISLAND

T H E S H O P P I N G B A G

FLURO GREEN
Like one big trendy highlighter pen, florescent green is Dress, £940
popping up everywhere OFF-WHITE

Dress, £165
KENZO

Bra, £129
Thong, £54
FLEUR DU MAL
Bum bag, £455
KARL LAGERFELD

Trainers, £455
STELL MCCARTNEY
Top, £12.99
BERSHKA

76
 RACHEL WEARS
Sunglasses, TOPSHOP
Top, ZARA
Jacket and Trousers,
PRETTY LITTLE THING
Bag, MICHAEL KORS

@racheldonnelly11

77
 ELEASHA WEARS:
Dress, TOPSHOP

F A S H I O N I N F L U E N C E R

NO. 12

My name is Eleasha Williams and my blog

name is now ‘Styled By Eleasha’. It used to be

@ELEASHAWILLIAMS
Eleasha’s Outfits. My Instagram handle is
@eleashawilliams. I’m based in Essex. I work
in retail and spend time with my friends and
family when I'm not blogging!
I get my style inspiration from work, I work in
fashion retail so I see all the new in stuff and
A.K.A see what is coming in trend. I get my
inspiration from influencers on Instagram
and I started blogging a couple of years ago.
People were telling me to start my own blog
Eleasha Williams
and they always asked me where I got my
clothes from. I also wanted to get into the
fashion industry and people said to start a
blog, as it would help.

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AAAAA

ELEASHA WEARS:
Skirt, TOPSHOP
Top, OUTFIT

"Don’t compare your life to others.

There’s no comparison between the
sun and the moon, they just shine
when it’s their time."

I have always looked up to Sarah Ashcroft. I amazing places and created amazing 10 years? Well, I would love to be working
just love her feed and her fashion. I would content. I don’t work with any brands at the in the fashion industry doing social media,
love to have my own collection one day with moment but hoping I will do soon! being creative.
In The Style like she does. At the moment my The person I admire the most in the fashion
top three people I’m loving are: Emily Shak, industry is Rhianna. She is my style icon.
Sarah Holder and Molly Mcfarlane. Most of She has an unique style plus she has the FAVOURITE QUOTE:
my audience are young females. I think they best music. She has her own make up brand
keep coming back to my blog as they like my and clothing with Puma. "Don’t compare your life to others. There’s
outfits. My advice for new fashion bloggers and no comparison between the sun and the
A day in my life is just like everyone else. I influencers: just be you and be different! moon, they just shine when it’s their time."
wake up, go to work and then come home. There are loads of bloggers and influencers,
On my days off I sometimes go up to London find a way where you can stand out from the
to take photos for my blog/Instagram. rest of them.
Nothing too exciting! My favourite trend at the moment is Neon!
I have been on a few influencers trip with It’s the perfect trend for this summer and
Ovadose Creations. We have gone to some festival season. Where would I like to be in

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ELEASHA WEARS:
Skirt, TOPSHOP
Top, MISS SELFRIDGE
Trainers, NIKE

ELEASHA WEARS:
Dress, TOPSHOP

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 ELEASHA WEARS:
Skirt, TOPSHOP
Top, PRIMARK

ELEASHA WEARS:
Dress, TOPSHOP

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infl.
T H E B E A U T Y E D I T
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M A K E U P B Y @ S A R A H N E W S F X

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 M A K E U P A R T I S T

NO. 1

@SARAHNEWSFX
A.K.A

Sarah New

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My name is Sarah New, on instagram as @sarahnewsfx, I’m 19 years old

and from South Wales but currently living in Bournemouth for
university. I’m currently in my studies so a lot of my time goes towards
that, but any spare time I have I spend going out with my friends or at
the gym. I also really like to be outdoors so I go to the beach and on
walks a lot.
There are so many different artists that inspire me, but a lot of my
looks are inspired by seasons/holidays as-well as current trends,
although I try not to jump onto viral instagram trends too much as I
like to have my own style. I started a second makeup account in 2016,
it was simply to keep all of my makeup looks separate rather than
posting them on my private account. I was very motivated by other
Instagram artists and youtubers doing the same thing, as-well as my
friends and family who supported my new hobby and it took off from
there!
Vanessa Davis is one of my biggest inspirations for her work ethic
and creativity, some others are Pat McGrath, Mimi Choi, Alexis Stone,
Kelidhmua, and Mykie from Glam and Gore . I also follow a lot of
artists such as Sara Shakeel and Polly Nor to name just a few! My
primary audience is definitely younger females, although I do have
some older followers that support my work which is great to see! I try
to make every look new and somewhat different to keep my audience
interested and inspired.
Every day is different for me, but on a typical day I will be at
university or in the library, some days I go to the gym or try to do
some type of exercise. I’ll spend some time with my flatmates and then
sit down and create some makeup looks for Instagram any chance I
get, as I’m studying Makeup for film there’s pretty much never a day
where I’m not experimenting or creating something new and I’m
always learning!
I choose to only collaborate with brands that work with my feed and should try and be better than is yourself!
I’m genuinely interested in and think my audience would be too. My My favourite style/trend: I’m obsessed with a graphic liner as I’m
favourite collaboration was with H.Samuel for their Disney villain super into editorial makeup at the moment. Where would I like to be
range where I transformed myself into Maleficent and The Evil Queen in 10 years? I don’t like to think about the future too much I like to
from Snow White whilst wearing some items from their collection. just live in the now. But as long as I’m in a job that I love and am
Deck of Scarlet were also a great brand to work with when I did a post happy that’s all I could ask for! I’m hoping to work on another
using some of their eyeshadows. campaign soon with a well-known high street retailer which should be
Who do I most admire in the world? My art teachers in high school exciting! I’ll also be attending my first launch party in London with
were a great inspiration to me, they always encouraged me to push Milk Makeup.
myself and be the best person I can be, both in my work and in
general. They taught me so many things that I will forever be grateful
"Know your worth". It’s something my mother always tells me
for and are just wonderful people! If I were to give someone advice
and something I’m constantly needing to remind myself!
who is thinking about getting into Makeup and Beauty:

Never be afraid to put yourself out there and the only person you
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M A K E U P A R T I S T /
F A S H I O N I N F L U E N C E R

NO. 2

@RACHELDONNELLY11
A.K.A

Rachel Donnelly

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 infl. Beauty Edit

My name is Rachel Donnelly and I turned 23

in January of this year. I live in Ireland,
originally from County Longford but I’m
currently based in County Galway as I
attend University there. My blog was called
‘That’s So Ray’ initially, but I’ve outgrown
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AAAAAA

it as the years have gone on and I’ve

reverted to my own name. I’m a final year
student studying Commerce in The
National University of Galway Ireland and I
chose Marketing as my stream. In
September 2019, I’ll be studying my 1 year
Masters degree in Digital Marketing in the
same place. I also work part-time in
Tommy Hilfiger in Galway.
Growing up I was hooked on America’s
next top model and I used to be obsessed
with all the outfits Miley Cyrus got to wear
as ‘Hannah Montana’. I also constantly
bought magazines and would admire the
clothes that the models and celebs' would
wear. I envy musicians like Beyoncé and
Ariana Grande because they get to dress up
in these insane costumes. Nowadays, I get
most of my inspiration from Instagram by
following influencers. My style is always
changing, I don’t have one set-taste. One
minute I’m drowning myself in glitter and
wearing a crazy festival outfit, and the next
I’m wearing a pair of platform docs, leather
pants and a blazer.
I started my blog called ‘That’s So Ray’
about 4 years ago but after roughly 2 years I
decided to stop writing for my website and
work on my Instagram. I’ve started to really
focus on it recently as I’m coming to the
end of my degree and have more time. I’ve
always had a passion for fashion and
makeup, and I got quite a lot of
encouragement to start a blog based off the
content I was posting to Instagram. I was
initially scared to but after enough
encouragement I finally did and I’ve never
looked back. I just genuinely wanted to
share my looks with people because I
enjoyed doing it.
Which fashion/makeup blogs do I follow?
There’s honestly too many to name but I
mainly go to these accounts for inspiration.
The ones that I genuinely love off the top
of my head are: freyakillin, lissyroddyy,
imhannahwhiting, mikafrancis, x_carms
and there's so many more!
I think women age 18-24 are my main
audience. I used to do a mix of things on
my feed like makeup looks, outfits, random
everyday things, etc. but since I’ve started
to take it more seriously recently I changed
it up and focused on creating different
outfits. The response to this has been
massive (I genuinely never expected it to be
so positive) in such a short period of time
and I’m getting a lot of compliments on my

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 infl. Beauty Edit

style which has been such a boost in

confidence. So, I think putting outfits
together in a variation of ways is what
keeps my audience interested.
My everyday life isn’t that exciting, I go to
college, do assignments, go to work on the
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weekends. Since I’m in final year I haven’t

partied as much as I used to so going for
food with my friends and boyfriend is what
I mostly look forward to. And shopping, I
can never stop, I went on a short trip to
Liverpool in March just to shop. I also go to
events thrown by brands every now and
again if it doesn’t clash with my work and
they’re always so much fun! I’ve been at a
few big ones this year including Pretty
Little Thing, Boohoo, and I travelled to
London for the Gypsy Shrine event. I was
invited to London again to an Elsie & Fred
event but I couldn’t go unfortunately. I
can’t wait for Summer also as I’ve a holiday
booked to Puerto Rico, Gran Canaria and
plan on going to some festivals.
I’ve worked with quite a few big brands
that I love which I’m very proud of and
done a mixture of things like promoting
their products, creating looks, etc. Some of
the big ones include JD Sports, Boohoo,
bBold Tan, The Gypsy Shrine, Revlon,
Morphe Cosmetics, The Unicorn Glow,
Suxceed Womens, bPerfect Cosmetics,
Iconic Bronze Tan, Bellamianta Tan. My
pictures have also been featured on the
websites and Instagram accounts of the
brands named above as well as River
Island, Missguided, Elsie & Fred, Sosu by
Suzanne Jackson, and more.
Who do I most admire in the world? My
parents. They work so hard to give myself
and my siblings the best life. They’re very
wise and always have our best interest at
heart and will do anything to help us
succeed in life.
My advice for blogger ‘newbies’ is to push
any doubt that you have aside and go for it!
It’s such an amazing way to express your
individual style and grow as a person and
you’ll be so surprised at the amount of
opportunities that come your way. Don’t let
the fear of negativity and judgement stop
you. Believe in yourself, don’t be afraid to
try new things, and be consistent (although
it can get hard at times, you’ll always
bounce back).
My favourite style/trend right now, I’m
very into blazers, dr marten ‘jadon’ boots,
and the neon & neutrals trend.
Where would I like to be in 10 Years? I get
my entrepreneurial attitude from my dad,
I’ve always admired his success from being
his own boss. My dream is to create my
own brand, a fashion line, and be
successful in the industry. So, I’d like to

88
 RACHEL WEARS
Jackett, ZARA
Top, TOPSHOP

think I’ll be doing something

along those lines.
I’ve just recently become a brand
ambassador for Boohoo as part
of their #queensoncampus
campaign. I was shocked when I
got the email asking if I’d like to
be a part of it, I thought it was a
joke at first, but I’m absolutely
over the moon to be given the
opportunity and I’m so excited to
create new outfits and give
styling videos a try.

FAVOURITE QUOTE:

“What’s for you won’t pass you

by” – I’m a firm believer in this
and try not to stress about
things, I believe everything
happens for a reason and that
everything you do in life will lead RACHEL WEARS
you to the correct path that’s Jacket and top, ZARA
meant for you. If you want Bag, MARC JACOBS
something bad enough, there’s
no reason why you can’t achieve
it.

“What’s for you

won’t pass you by”
RACHEL WEARS
Jumper, ZARA

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 RACHEL WEARS
Dress, FEMME LUXE
Jacket, ASOS

90
RACHEL WEARS
Top, TOPSHOP
Jacket, MANGO

91
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THE EDIT
93
infl. Must Haves

Head band.,
£240 JENNIFER
BEHR

Belt,,
£275 OFF-WHITE

Swimsuit,
£290 GUCCI
Slip Skirt.,
£330 NANUSHKA

Slider sandal.,
£37 PUMA

Crop Denim Jacket,

£27.99 T H E S H O P P I N G B A G

Denim Skirt.,
£22.99 NEWLOOK FLURO PINK
Channelling our inner Elle Woods, fluorescent pink
is a BIG mood this season.

Satin Skirt.
Trainers, £45.99 £30
BERSHKA X RIVERISLAND
PANTONE
Blazer, £495
MICHAEL LO SORDO

Sunglasses.
£235
CHLOÉ
T- Shirt.
£85
Earrings, KENZO
£295 BALENCIAGA
High Neck Bodysuit.
£12.99
BERSHKA
Bag,
£13.99
NEWLOOK

94
 BELLE WEARS
Blazer and Trousers, TOPSHOP
,
@annabellemay__

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 F A S H I O N I N F L U E N C E R

NO. 13

@MIMSTREET
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AAAAAAAAAAAAAAAAAAAAAAAAAA

A.K.A

Saba

My real name is Saba, it is an Iranian name which is

where I was born and it means morning breeze! I am
from Canada and I currently live in the province of
New Brunswick. My Instagram is @Mimstreet.
I work part-time at two jobs, and I do network
marketing for a haircare company. I'll be attending
university in September of 2019 to continue my
studies in psychology.
I usually go with what's comfortable and trendy,
although there are times where I wear some extreme
garments that might not be familiar to the people
"No half measures"

around me, I also don't care about what they think!

It's fashion and my rule is to have fun and be
comfortable.
I started posting content in the spring of 2016, and
my goal was to post my outfit pictures and I did not
want to reveal my face to the public. I was scared
that people would mock me or be awkward when I
see them in public. After a while, I realized that it
was not a big deal and that's when I got more
comfortable and started taking selfies.
@OOTDMagazine was the account that got me into
posting outfit pictures I believe. I usually just scroll
on the explore page of Instagram to look for
inspirations and if I am really stuck, I go on
Pinterest.
I think my primary audience are girls who love
fashion and beauty. I started following accounts
similar to mine and my followers grew more and
more. A big chunk of them is my family and friends
though and they are always very supportive! SABA WEARS:
A day in my life, as of now, would be; making Scarf, H&M
breakfast, working out at home, taking care of my
Sunglasses, RAY-BAN
side business, learning French (as much as I can
because it is really hard) and if it is a day where I
don't have to work at either of my jobs, I go out with
my mum or friends.
And I would also suggest to be specific with what
As I mentioned, I recently started working for a
you post, don't jump from idea to idea. This makes it
company called Monat, they are a naturally based
easier to gather an audience and attract more
hairline company and I get to enjoy amazing
followers.
products, make new friends and make some extra
I love how the trends and fashion styles of the 90s'
money on the side.
are back. I also like the basket bags that are seen
Who do I admire most in the world? Nobody in
almost everywhere now. Other than that, I usually go
particular, but I think it is better to say anyone who
with what is comfortable and fits me right. I think in
is ambitious, loving and hard working. Those are the
10 years I would like to have a family and have a
most important traits and I admire anyone who has
solid job that is somewhat related to fashion and
them.
marketing.
My advice for someone who is thinking about
getting into social media and fashion blogging: first
of all, do not hesitate and do it now! It's lots of fun
and you get to make new friends around the world.
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AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

SABA WEARS:
Jeans, URBAN PLANET
Boots, H&M
Rings, PANDORA

PICTURED BELOW: Jumper, H&M, Shoes,VANS, Rings, PANDORA,

Sunglasses, RAY-BAN, Lipstick, MAC, Perfume, ZARA

FAVOURITE QUOTE:

It is not really a quote, it's a short line from the show

Breaking Bad and it just says "no half measures".
There is actually a dark story behind it but the way I
like to see and use it in my life is to not leave
anything incomplete and to always finish my goals
and plans, no matter how long it takes or how
difficult it gets.

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Dress, ZARA
SABA WEARS:
SHOP SIMILAR: Jacket, ZARA, Skirt, TOPSHOP, Beanie, H&M

Sunglasses, VOGUE EYE WEAR

 SHOP SIMILAR: Jacket, ZARA, Skirt, TOPSHOP, Beanie, H&M

SABA WEARS: Bag, CALVIN KLEIN, Watch, FOSSIL, Shirt, H&M

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 JOSEPHINE WEARS
Skirt, PRIMARK
Top, UK GAP
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AAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAAA

AAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAAA

RACHEL WEARS
BELOW
Jacket, MARKS AND
SPENCER
Skirt, TOPSHOP
LEFT
Jacket, ZARA

F A S H I O N I N F L U E N C E R

NO. 14

@JOSEPHINESLOOKS
A.K.A

Josephine Bongani

My full name is Josephine Bongani, my blog

name is Josephineslooks. I’m 22 and I’m from
Leeds and based here too. I’m also studying
at University. I’ve always been massively into
fashion and beauty, and I’ve had quite a few
part time fashion retail jobs and worked have a successful Instagram without getting jewellery brand. I have a few exciting
amongst people with different style. I get my too obsessed with having the most perfect campaigns coming up, one in particular that
inspiration from people around me, this feed. Emma Hill – Her style is just flawless, allows me to share my journey of personal
includes people I see walking around, friends she’s inspired me to wear things I’d never development. Who do I admire most in the
and other bloggers. tried before. Her personality is so down to world? My mum and everything she taught
I started my YouTube page around 5 years earth which makes her so relatable. me. I wouldn’t be the woman I am today
ago, and I simply wanted to connect with I’d say my primary audience are young without her.
other people who were just as obsessed with women between 16-30 who are just as My advice for someone wanting to get into
fashion and beauty. However, I’ve only obsessed with fashion as I am. I’d like to fashion blogging would be to have a passion
started posting consistently in the past 6 think I’m relatable and hope that’s what for it. Try and use the best quality equipment
months. I started my Instagram page this keeps them coming back. you can afford. Be consistent, especially on
January (2019). The reason behind this was I’m a student so my everyday life consists of Instagram. Be yourself and don’t compare
that I wanted to engage more easily with my going into lectures or going to the library. To yourself to others. There is always room for
YouTube audience. I’ve also followed treat myself I sometimes stroll into town to more, every individual is so different. Don’t
numerous fashion Instagram pages a while have a quick look at any new items, and try to worry about what people in your personal life
and wanted to try it out. plan what type of content I can produce with will say. Where would I like to be in 10
My favourite accounts that I follow include, different items. I really enjoy experimenting Years? I see myself being an entrepreneur
Patricia Bright – Her personality is just so with cooking and usually cook most evenings. working for myself. My favourite style/trend at
infectious I can easily relate to her and I’ve Then on an evening I’ll head to the gym to the moment? I’m obsessed with neutral tones.
followed her account for the past 10 years (or release any stress.
however long she’s had it). Naomi Genes - I’ve only just started working with brands,
Her style is so casual and effortless, she posts but as of recent I’ve worked with a sports and
what she likes and reminds me that I can still

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JOSEPHINE WEARS
Jacket, H&M
LEFT
Jacket, H&M
BOTTOM LEFT
Skirt, TOPSHOP
BOTTOM RIGHT,
Dress, H&M

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AAAAAAAAAAAAAAAAAAAAAA
ELINOR WEARS
Jacket, URBAN OUTFITTERS
Top, ADIDAS

F A S H I O N I N F L U E N C E R

NO. 15

@ELINORCHARLOTTE
A.K.A

Elinor Bridge

My name is Elinor Bridge and my blog name is love for fashion, I decided to start a blog main audience so far is young girls like me
Elinor Charlotte. I am 22, from The Wirral documenting my outfits. This gave me the who love fashion and taking pictures! I try to
near Liverpool but I go to Durham University opportunity to express myself through my make my shots really clear and good quality,
so I spend most of my time there. Besides choice of clothes but also meant I could with some kind of interesting pose or prop to
social media, I am a Modern Language create artistic shots at the same time. keep people interested!
Student in my final year. I mainly get my My preference is street style and therefore I I’m a student so basically my life at the
inspiration from the explore page of tend to follow more edgy accounts who moment revolves around university and
Instagram, and the people I follow. Also, engage with a street look. I try to veer away university work. I’m a finalist so it’s quite a
when I go into Liverpool or my university from the bloggers who prioritise and promote busy schedule work-wise. Before I leave the
town, I love looking at different people’s the fast fashion craze. One of my favourite house, I always try to put together an outfit as
street style outfits and how they rock a more bloggers is ‘best.dressed’ on Instagram. She’s it is something I really enjoy doing and is
street/ city look. an American film student who loves thrifting almost my zen time before my day at
I started blogging just over a year ago. My and vintage clothing. Her aesthetic on university starts.
motivation came from a place of loving to take Instagram is to die for. Who do I most admire in the world? That’s
and create arty pictures, and alongside my I’m only a teeny tiny blogger! But I think my such a difficult question! I think I admire all

104
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AAAA

SHOP SIMILAR
Jacket, NEWLOOK
Bag and Trousers
, PRIMARK

BELOW
Jacket URBAN
OUTFITTERS
Trousers, ZARA
Top, MOTEL ROCKS

SHOP SIMILAR
Top, TOPSHOP SHOP SIMILAR
Trousers, NIKE Jacket, ZARA
Trousers, NIKE

women. Any woman who is her own person of not giving fast fashion too much of my time
and does her thing / doesn’t follow the crowd or attention. However, that being said I have
I admire. not been able to resist the funky hair clip
If I were to give someone advice who is trend at the moment and bought my own
thinking about getting into social media Topshop sparkly clips the other day…
fashion blogging and the world of Where would I like to be in 10 Years? I
influencing, it would be to find your own would like to be in a full-time job doing
style and stick with it. Don’t be influenced by something I love. I don’t think I’d ever
what you think will get the most attention or pursue fashion blogging full-time, however I
‘likes’ if it isn’t your own personal favourite aim to always keep it as a fun hobby for
style or way of taking pictures/ way of creative expression and as an outlet also.
dressing. People will be drawn to your own
uniqueness. FAVOURITE QUOTE:
My favourite style/trend at the moment? I try "All that glitters is not gold" -Shakespeare
not to follow the trends religiously for want

105
 SHOP SIMILAR
Jumper, UMBRO
Trousers, URBAN OUTFITTERS
Trainers, PUBLIC DESIRE

106
SHOP SIMILAR
Jumper, MISSGUIDED
Trousers, FILA
Trainers and Bag, ADIDAS

107
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THE EDIT
109
infl. Must Haves
Bag, £610
VERSACE

Trousers, £395 Jacket, £550

HOUSE OF HOUSE OF
HOLLAND HOLLAND

Earrings,
£30 VANESSA
ARIZAGA Bracelet, £300
Sunglasses, £12 GIGI
RIVERISLAND CLOZEAU

Top, £265
FLEUR DU
Top,
MAL
£30
CALVIN
KLEIN
T H E S H O P P I N G B A G

MELLOW YELLOW
Yellow is one of our favourite trends this season and
complements a summer tan perfectly!

Heels, £19.99
NEWLOOK

Swimsuit.
Jacket £48 £63
Shorts £32 CHAMPION
RIVERISLAND

Skirt,
£360
DIANE VON
FURSTENBERG

Sweater,
£380
TIBI

110
 LINDSEY WEARS
Jumper and Trousers,
TOPSHOP
,
@lindsey_isla
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AAAAAAAAAAAAA

AAAAAAAAAAAAAAAAAAAAAAAAA

F A S H I O N I N F L U E N C E R

NO. 16

@TASHPANTZ
A.K.A

Natasha Kafumukache

My name is Natasha Kafumukache and I run a blog

called Natasha FS. I’m 29 years and I was born in
Zambia but I have lived in the UK for the past 14
years. I’m based in Birmingham and I love it. I
spent a lot of time wanting to move to London but I
love Birmingham so much and wouldn’t move for
anything.
For my day job, I work in email marketing for
TopCashback. I love my job and it’s a different way
to keep creative whilst working with some amazing
brands and companies that I love. I also love the
people I work with, we’re an eclectic team full of
personality but we get on very well and everyone is
just really nice and supportive which is important
for me to have in a job. It’s just really refreshing
when you’re at work and time flies because you’re
having so much fun rather than clock watching and
counting down the seconds until you leave.
My style savvy comes from being in tune with what I
like and dislike and knowing what suits me. I tend
to lean on that rather than follow trends and it’s
always worked for me. I’m also really inspired by
girls on social media and love seeing normal girls
like myself show off their everyday style. It really
inspires me and influences how and where I shop
which is great. NATASHA WEARS
I started blogging when I was at university about 10 Jeans and Top, H&M
years ago but I never really took it seriously. After I Trainers, FILA
graduated, I put more time and effort into it on
account of having more free time and eventually in
2014 I rebranded and really started seeing the value in what I was doing fashion, activities and everything else under the sun. I think what keeps
and I’ve stuck with it since then. My motivation for starting was purely them coming back to my blog is my authenticity and just being real - not
wanting to have a creative outlet and somewhere I could share my style portraying my life as perfect and unattainable but just saying “guess what,
with others. I was really into Lookbook.nu when I first started and a lot I’m just like you and I’m figuring it out as I go along. I don’t have it all
of the girls I loved on there seemed to have a blog so that inspired me to together but I’m striving every day to make it”. I think when you’re that
get one too. open and honest with people, they connect with you and they’ll always
I’m inspired by so many different blogs and accounts for many different support what you do.
reasons. Some of my favourite blogs are Chloe Plumstead’s The Little A day in my life is a far cry from my glossy Instagram pictures. I wake up at
Plum blog and a blog called In My Sunday’s Best by a lovely girl called 5:30am every weekday and I’m ready and out of the house by 6:40am to
Sade. I love the variety of their posts and also love how they tackle start my morning commute to Stafford where I work. I work in a retail park
serious topics in ways that are easy to engage with and understand. I and there’s no shops or restaurants nearby so I pretty much stay on site
love their Instagram accounts too and some other favourites of mine until I finish work at 5:30pm and then I commute back. I use my
include @sopharsosnaps, @nicolecran, @withloveyossy, commutes to read my bible, catch up on Instagram and write blogs. I find
@nataliependleton & @mossonyi. I could probably fill a book with all having the time quite therapeutic and it really gets me ready for the day
the accounts I love, but I’ll just leave you with those ones for now. ahead in the morning and helps me unwind in the evening. I’m usually
My primary audience is women just like me, aged between 25 and 35 back in Birmingham by about 7:45pm and if I don’t have anything planned
and who want to live a good lifestyle but don’t want to pay a fortune for like events to attend, gym etc. I head home, have dinner, shower and then

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NATASHA WEARS
Shoes, H&M
Dress, MISSY EMPIRE

prepare for the next day before having some chill time and catching up
with my other half. Then I’m flagging and falling asleep by 10:30/11pm.
Far from glamorous but I try to make up for it at the weekends.
I do work with brands on content and it’s really a privilege to work with
amazing brands that I’ve loved for years. The way we work together varies;
sometimes it’s on a gifting basis where a brand gifts me some items in
exchange for posts and sometimes I work with brands on a paid
partnership basis. This is where I get monetary compensation for creating
content for the brand on either my blog or my social media channels.
I’ve worked on a few campaigns I’m particularly proud of including
working on the launch of the new Primark Birmingham store which was
fabulous. I got a chance to visit the store and pick out some stuff and just
get everybody excited about the biggest Primark in the world. That was NATASHA WEARS
super cool. I also loved working with Simple Be last year on a campaign Dress, PRIMARK
all about body confidence which was great, it helped me address my own SHOP SIMILAR
body confidence issues while encouraging other to feel great in their skin Shoes, NEWLOOK
and that was a really proud moment for me. Bag, ASOS

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 I admire anyone who’s been through some really
infl. Fashion Influencer Feature
NATASHA WEARS horrible tough things in life but doesn’t give up. People
Shoes, JUST FAB like Oprah and Joyce Meyer who suffered abuse and had
Top, NEWLOOK every reason to give up but carried on and not only
Bag, PRIMARK conquered their struggles but inspired millions of people
while doing it. These are the people I admire most in the
world.
The advice I’d give to someone who is thinking about
getting into social media and blogging is definitely do
your homework. There’s a lot that goes into creating and
maintaining an online space so definitely do your
research and get to grips with it. I’d also say know who
your audience is and engage and connect with them even
when you’re not pushing content. It’s important to
support those who support you. Also have fun, the
internet is very fickle and if you’re not rooted in why
true passion and love for what you do you’ll have a really
hard time. Enjoy it and have fun!
My favourite trend at the moment is neutrals. I love the
clean look of a neutral palette and I find it very
sophisticated and effortless. Definitely my favourite
trend of the moment by far.
I’m ten years time I’d just like to be happy and content
in whatever it is that I choose to do. There are so many
avenues available to me through my career and blogging
and I haven’t quite honed in on what direction I want to
go yet but I do know that feeling happy and content in
what I do is paramount. I also hope to be married, with a
house and few babies living my absolute best life!
My favourite quote is by Oprah and it goes “You get in
life what you have the courage to ask for” - it’s so
powerful and gives the power to all of us to go out there
and ask for what we feel we deserve in all aspects of our
lives, at work, in business, in friendships and in our
relationships.
I have a few upcoming events local within Birmingham
which I’m looking forward to attending over the summer
but what I’m most excited about is a campaign I’m
working on with Superdry due to launch in the next few
weeks and a campaign that’s currently in the works with
The Foodies Festival. It’s my first time working with
Superdry so that’s amazing and it’ll be my second time
working with The Foodies Festival. I absolutely love it
when brands love the work I do for them and want to
NATASHA WEARS work on more stuff together. It’s so gratifying and is such
Dress, MISSY EMPIRE a confidence boost.

Outfit, PRIMARK
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Skirt, STRADIVARIUS
Top, NEWLOOK,
Shoes, TREDS
OFFICIAL
SHOP SIMILAR
Bag, ASOS

Headband, ASOS
Top, COLLUSION
STUDIOS
Dress, ISAWITFIRST,
Bag, PRIMARK,
Shoes, TREDS
OFFICIAL

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NATASHA WEARS
Jumper, NEWLOOK
Coat, MONKI
Jeans, COLLUSION STUDIOS
Shoes, JUST FAB

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F A S H I O N I N F L U E N C E R

NO. 17

@ITSFATS
A.K.A

Fatima Mohamed

My blog name is: StyledbyFatima, however it

is in the process of being published! My
Instagram name is @Itsfats and my real
name is Fatima Mohamed. I am 27, based in
Manchester and I work as a Buyer Admin
Assistant. Most of my style inspiration
comes from Instagram bloggers and
celebrities.
I have always wanted to start a blog and
have only got around to setting it up this
year and I’ve had social media for a while
but only started posting fashion outfits last
year.
Which blogs and social media accounts
inspire me: Lissy roddy, I am Hannah
whiting, OTTD Magazine. I think right now
it’s too early to tell what makes people like
my content but I do hope it is my style.
A day in the life for me to be honest it’s
quite a typical right now I am a buyer’s
admin assistant and that takes up most of
my day. I only get to shoot on the weekend
or on my days off. On the days I am
shooting, I get up pretty early around
6’clock and I leave the house by 7/8 so I can
get as many pictures as possible done while
FROM LEFT TO RIGHT
it’s still quite outside. I set out the clothes I
FATIMA WEARS:
want to shoot the night before and I am
Suit,TOPSHOP, Bag, ZARA, Top, MISS SELFRIDGE
usually done by 2/3 on the day and then I go
@NASRINOSMAN_ WEARS: Jacket, TOPSHOP
for lunch and just make the most of the day
@SAMIRA_RAINA WEARS: Suit, ZARA after that.

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 SHOP SIMILAR: Blazer, TOPSHOP, Bandeau, MISSGUIDED

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Hopefully with my own successful fashion blog/

fashion line and living in New York. I’m just in the
process of setting up an actual blog that will
hopefully showcase my style, for now I’ve only been
using Instagram but hopefully this blog will help
drive more of an audience to my Instagram and
help me build a bigger online profile.
My favourite quote is: ‘Twenty years from now you
will be more disappointed by the things that you
didn’t do than by the ones you did’.

‘Twenty years from now

you will be more
disappointed by the things
that you didn’t do than by
the ones you did’.

In terms of brands, I have not worked with anyone

just yet but I have had couple minor companies
contact me though I’m not sure whether I want to
work with them just yet.
Who do I most admire in the world? I admire
Trace Ellis Ross- she’s my inspiration for
everything now; she’s confident, sassy and has great
fashion sense too.
If I were to give someone advice who is thinking
about getting into social media fashion blogging
and the world of influencing it would be: don’t
worry about what others will think or say if you
want to blog go for it and don’t let other people’s
judgements effect you. That was something that I
learned to get over it took me a while but I wish I
just didn’t care and did it anyway. SHOP SIMILAR:
My favourite style/trend at the moment? Neon and Jeans, TOPSHOP,
Satin dress/ skirts I’m obsessed with that right Blazer, TOPSHOP,
now.Where would I like to be in 10 Years? Trainers, PUBLIC DESIRE,
Top, BERSHKA

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SHOP SIMILAR
ABOVE:
Jacket, ZARA,
Hoodie, ISAWITFIRST,
Sunglasses, PRETTY LITTLE
THING

SHOP SIMILAR
ABOVE:
Jeans, TOPSHOP,
Blazer, TOPSHOP,
Trainers, PUBLIC DESIRE,
Top, MISSGUIDED
LEFT
Jacket, TOPSHOP,
Trousers, PRETTY LITTL E THING,
Shoes, CONVERSE
Top, MISSGUIDED

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AAAAAAAAAAAA

MILLIE WEARS:
Dress, ASOS,
Trainers, NIKE

F A S H I O N I N F L U E N C E R

NO. 18

@THEMILLIECOOPER
A.K.A

Millie Cooper

Hi! My name is Millie Cooper (@themilliecooper) and I’m 26. I was born in
Bulgaria and I grew up in Croydon but I’m now living in Essex. At the
moment my main job is being a mummy to my 8 month old baby girl
Olivia. It really is a 24/7 job so finding time to shoot content for my blog is
sometimes very challenging!
I spend a LOT of time on social media and I’m constantly getting inspired
by people I see on Instagram, Twitter and Youtube. I love keeping up to
date with new fashion trends and as soon as I spot something new I’m all
over the internet searching for something similar that I can incorporate into my wardrobe and share
with my followers. If you ask my husband it’s a bit of a problem.
I started my blog around 2 years ago. I was working full time as an Accounts Manager and I just felt
so stuck in a career that I didn’t enjoy. I was looking for a creative outlet and something fun to do
and I didn’t even tell anyone apart from my husband. I then took some time off after I got pregnant
and only recently went back into it. It has been really exciting and motivating for me to see it grow in
recent months and to just connect to other people that share similar interests. I follow a lot of UK
bloggers and I just love the effortless everyday street style that they all have.
I think at the moment I have amazing support from a lot of similar sized bloggers to myself. We are
always just encouraging and uplifting each other. It’s really, really awesome and is exactly the reason
why I started blogging in the first place- just to connect with people who have similar interests to
myself and have somewhere to share my own thoughts and opinions.
My days normally start at 5am when my baby wake me up and I spend every second with her. When
she is sleeping I try to plan outfits, edit photos and do all the 'admin' work, and whenever my
husband is free at the weekends we normally go out and he doubles up as my photographer and
helps me shoot some content.
My mum and my grandma - they are the women I always aspire to be like.
My advice to new bloggers is to just start. Starting is always the most difficult part, but otherwise
you spend too much time over thinking and worrying instead of just trying. I spent a lot of time at the
beginning just trying to figure out what kind of editing styles I like, what kinds of apps I need, what
kind of camera works best etc. It all just takes time to figure out, so it’s best to dive straight into it if
it’s something you’re truly passionate about
My favourite trend: The 90's square toe sandals. I’m living for them at the moment!
In 10 years I would love to have my own fashion line! My favourite quote - A cliche but always true:
“Everything happens for a reason"

MILLIE WEARS:
Jacket, ASOS
Bag, SHEIN,

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AAAAAAAAAAAAAAAAAA

infl. Fashion Influencer Feature

MILLIE WEARS:
ABOVE
Sunglasses, PRETTY
LITTLE THING,
Dress, ZARA,
Belt, PRIMARK,
Bag, SHEIN,
Shoes, TOPSHOP

MILLIE WEARS:
Top, NEWLOOK
Skirt, PRIMARK
Boots, DR MARTENS

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 MILLIE WEARS: Shirt, INTHESTYLE, Jeans, PRIMARK
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MILLIE WEARS: Dress, MISSGUIDED, Sunglasses, VERSACE
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
F A S H I O N I N F L U E N C E R
AAAAAAAAAAAAAA

NO. 19

@LUCYROSEFORD
A.K.A

Lucy Rose Ford

My real name is Lucy Ford and my blog name is Lucyroseford (which is

just my full name!) I was born in south east London and have lived here
my whole life!
My day job is a Marketing Content Creator for Flix Premiere which is
an independent movie streaming service! So I literally live and breathe
social media at the moment, but I love it!
Growing up I always loved fashion and would make outfits for myself
out of bed sheets. I loved looking at fashion magazines like Vogue and
iD. I would say most of my inspiration now comes from Instagram itself,
also I’ve always loved looking at what people wear on the street!
Pinterest is a big place for inspiration too.
I’ve had my current Instagram for about 7 years and I’ve been doing it
on and off for the same amount of time really! I starting consistently
producing content in about Feb of this year when I was job hunting and
now I don’t think I’ll ever stop! I basically just love sharing my outfits
with likeminded people, and there’s no better feeling than wearing a
great outfit and getting an even better photo of it. I’m so inspired by
other bloggers and even if one person was inspired by me I’d be happy!
The first fashion/beauty bloggers I followed were people like Samantha
Maria and Helen Anderson! It was so cool to see normal girls sharing
their fashion and style tips on YouTube. I still love those girls and
follow so many more cool girls such as Megan Ellaby, Brittany Bathgate,
Alyssa in the City, Paileaa! I’ve also got to know some cool girls such as
@thatdweebtara @98smlc @es.stephanie.emma @scarlettstvns
@girlonfilm_ @lydiajanealice and so many more!
I would say my primary audience are girls like me! Around the ages of
18-25 and interested in fashion, lifestyle, trends, art, travel etc. I have a
lot of comments on my hair on my photos so maybe that’s one of my
distinctive features that keep coming back. Otherwise I guess it is just
style inspiration, which if it is, is very flattering haha!
Who do I admire most? I admire my family as they’ve been so
incredibly supportive throughout my life! They’ve been supportive of
what career path I’ve wanted to take, as well as supporting me through
some harder times such as dropping out of university at one point, and
being unemployed. They’ve taught me how to be a great person, and I
couldn’t ask for a better family!
My advice for someone wanting to get involved with fashion blogging
would be try and think of something that you can make your niche or
make you stand it from the crowd. The fashion blogging and social
media world is very saturated and there is a lot of similar content around
at the moment. Try and find something that makes you different, and
always stay true to yourself!

LUCY WEARS:
Sunglasses, RAY-BAN
Top, UNIQLO
Bag, TOPSHOP
SHOP SIMILAR:
Skirt, NOBODY'S CHILD

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SHOP SIMILAR: Sunglasses, MISSGUIDED, Shirt, PRETTY LITTLE THING

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAAAAAAAAAAAAAAAAAAA

LUCY WEARS:
Dress, JOE BROWNS

SHOP SIMILAR:
Sunglasses, MISSGUIDED,
Boots, TOPSHOP

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 LUCY WEARS: Dress, BEYOND RETRO

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 SHOP SIMILAR:
Shoes, TOPSHOP,
F A S H I O N I N F L U E N C E R
Dress, NASTY GAL

NO. 20

@MISSNIAMHYD
A.K.A

Niamh Dearden

I have helped promote for a few brands in the past but I am more
wary nowadays as I do not want my feed full of brand promotions. I
really want it to be a fun page with ideas for every girl to get her fingers
stuck in. I am a sucker for sunglasses. I have worked with calibration
collection, Monarchtokyo LA, as well as their Tokyo brand.
Who do I most admire in the world? My mum- I do not know to this
day how that woman is able to do so much for everyone, run her
business and still have time for my brothers and myself.
If I were to give someone advice who is thinking about getting into
social media/fashion blogging and the world of influencing, it would be:
Be you- don’t worry about the likes. Fashion/styling is about being
My name is Niamh Dearden and my Instagram name is missniamhyd. I’m 21, creative or showcasing your abilities to future employees. If it is not
from the Isle of Man but currently based in Liverpool. Besides social fun, you shouldn’t be doing it.
media, I study Fashion Communications at John Moores. I studied 2 ½ My favourite style/trend at the moment is: BLAZERS/ SUITS! I love,
years at Northumbria doing fashion design and marketing on a 4 year love this trend. It is so chic and will be a go to wardrobe staple for god
course- realised it wasn’t for me, so started again at John Moores in knows how many years ( depending on quality). I love how you can style
2018 after a year out. them up, style them down, wear together, wear separate for a
Where does my style and inspiration come from? Growing up my completely different look..I mean who doesn’t love the fact you can
mum has always been extremely glamorous, so I guess I became throw on some jeans, trainers, a white top and a blazer with a slick back
interested in it from her. Although, my style has never been influenced bun?
by her. I get my inspiration on current trends but more importantly, I Where would I like to be in 10 Years? A stylist or working directly
wear things that suit my figure. I also try my best to buy pieces that I with a smaller clothing company doing their social media platforms
am able to style at least 3 ways and are classic. I look to street style and and/or working to create pieces that are timeless to reduce the impact
certain high profile figures for influence. that fashion/ fast fashion has on the environment.
I started Instagram when I was 15 but only really started aiming it My favourite quote? ‘Making mistakes is better than faking
mainly towards fashion in the last 3 years and I've really started homing perfections.’ And another: ‘If you don’t like the road you're walking,
in on it in the last year. Which blogs and social media accounts inspire start paving another one.’ Even better because it’s by Dolly Parton.
me? Where to start! I love Leonie Hanne and Tamara Kalinic for the
more couture, chic vibes. They are not only beautiful but have such
timeless style, the luxury lifestyle also helps to be extra envious. Then
there are the more mainstream bloggers, such as Sarah Ashcroft, or
Emily Shak who showcase more fast fashion, style combos/lifestyles.
I think my primary audience are girls/women from 18-25+. What I
think attracts people to my page or to like my posts, is just outfit
inspirations! Everyone needs a little help when they have an event
coming up or holiday- because I choose to have my feed in a more style
focused way, this means people have options. I also like to think I show
people that you CAN wear what you want.
A day in the life for me starts with a small breakfast- (I’m not a
"If you don’t like the road you're
morning fan). Then followed by a coffee trip, or coffee run. I’ll either go
onto campus or the gym normally. At lunch, I go all the way! I love
walking, start paving another
some salmon and veg, risotto, paella- the list goes on! Later I’ll work or
walk into town, socialise with either the girls or my boyfriend, then one."
usually the boring house stuff in my flat.I love cooking for people and
having people round for drinks and also love getting dressed up with
the girls and chatting rubbish. However, most nights- Skygo/ Netflix are
my go-to with some good snacks. It’s then chill-time for me with my
hair on top of my head and no make up on!

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SHOP SIMILAR: Shirt, PRETTY LITTLE THING, Belt, PRIMARK

NIAMH WEARS: Trousers, NASTY GAL, SHOP SIMILAR: Blazer, ZARA, Sunglasses and Bag, ASOS

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SHOP SIMILAR: Shirt, IN THE STYLE, Trousers, ASOS
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NIAMH WEARS: Sunglasses, QUAY AUSTRALIA, Coat, COLLUSION STUDIOS, Denim Jacket, ASOS, Joggers, MISSY EMPIRE, Trainers, ADIDAS ORIGINALS
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 My name is Stacie Marie (littlestacie) F A S H I O N I N F L U E N C E R
AAAAAAAAAAAAAAAA
I'm 25, soon to be 26 and I'm born
AAAA
and based in Bath! I'm a full time NO. 21
mum, luckily social media is my
career now so I get the best of both
worlds, working from home and
being with my son!

@LITTLESTACIE
I feel I dress for my mood a lot of
the time, I can go from wearing
pretty dresses one day, to all black
the next and anything in-between. I
grew up really inspired by the Olsen
Twins they have always had such an
influence on my style choices, as well A.K.A
as Nicole Richie - I love her vibe!
Billie Eilish is killing it for me right
now though, she's so vibrant and Stacie Marie
doesn't care to stand out, I think
that's what the younger generation
needs.
It all started for me 6 years ago, I
went through a really rough time in
my life and my way of venting was
through a little blog I had started, it
was an online diary to me. I then
realised my views were going up and
people were actually interested in
what I had to say, with that I let my
audience get to know me more and I
began to share my interests, that's
how my Instagram started. Never did
I dream of getting as far as I have
when it comes to a 'following' nor
did I ever think I could call this a
job, at least 16 year old me who felt

STACIE WEARS: T-shirt, XOXO 5TH AVENUE, Boots, BOOHOO

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AAAAAAAAAAAAAAAAAAAAAA

hopeless didn't, but I'm incredibly times on her stories because I can following will benefit from. Honesty
AAAAAAAAAA

grateful. relate with every word she says. Abi is key in this job, if I don't like
Ali Hemsley (@alihemsley) is such gives such an inside to behind the something (a brand/product etc) I
an inspiration to me, she powers scenes of social media and the affects will give my honest opinion.
through with her chronic illness and it can really have on our mental My life besides blogging? 80% of it is
mental health whilst spreading health and the process we have to go tidying up after my toddler haha! At
awareness to those who struggle to through sometimes just to get 'the the moment I'm working really hard
speak out about it themselves. I right picture' or the anxiety that we on a few behind the scenes projects
really love her drive and passion, and suffer when pushing ourselves to go so a lot of time and planning has
to me she's a true heroine. to events. Abi takes the majority of gone into those, however the
Ciandra Birnbaum inspires me, her photo's herself and I really envy majority of my time I'm out and
(love_ciandra) this woman is her determination to get such about with my son teaching him all I
incredible, she's overcome so many beautiful shots even though she is can before he goes to Nursery full
battles, battles that I myself can fighting her battles with mental time. My evenings consist of food,
relate to. So having someone like her health- to me she's a true warrior. Netflix and sleep and I wouldn't have
show others that no matter what you My biggest audience is between it any other way!
go through there is light at the end 18-34 and in all honestly I have no I've been lucky enough to work
of the tunnel, you can recover and go idea! I don't sugar coat things in my with companies such as; Superdrug,
on to do some amazing things, not to life, whatever my mood is I will share Avon, Charlotte Tilbury, Little
mention she's a doe-eyed princess it, I share experiences I've been Butterfly London, Sudio, Pretty
and the absolute sweetest! I'm so through and try and advice those in Little Thing. They are all incredible
inspired by the creativity of her need of help. Being able to connect companies to work with and I am
photo's they are truly stunning. I with your audience is such a big part very fond of their products. Who do
also take inspiration from Abigail of this job so I give them as much I admire most in the world? My son,
Janine (@abigail_janine) I've cried insight to my life as I can. I also work he is my daily inspiration and gives
with this beautiful woman so many with brands that I believe my me so much passion and drive.
My advice for someone wanting to
become a fashion influencer and
blogger is to stay consistent and
interact with your following as well
as others on the platform and put
100% into it. People look at the
platform and think it's an 'easy job'
it's not. So much work goes on
behind the scenes, but if you're
really passionate use it to drive you
to the top. Anything is possible if
you work hard enough and believe in
yourself.
I love that 'nudes' are back in as my
closet is pretty basic when it comes
to colour so I'm jumping on the
beige bandwagon! Also, the 'Craft
Work' trend, it gives me such festival
vibes and I have plenty of festivals
lined up this year to rock the look.
Where would I like to be in 10
years? The thought of being nearly
36 terrifies me! However, I would
love to have my own successful
clothing and homeware business! I
have the biggest obsession for
homeware and would love to create
really modern products.
I have some very exciting plans in
the works but they are top secret, so
stay tuned!

STACIE WEARS:
Bodysuit, TOPSHOP
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"There is no force more

powerful than a woman
determined to rise"

STACIE WEARS: Swimsuit, TALLULAH'S THREADS

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 the

l o o k
get

@ M O O D Y C O W C L O T H I N G

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infl. Depop Shop Feature
My name is Lara Williams and I run moody
cow clothing! I’m 20 and from Wales. I’ve
always been into fashion since a young
age, I’ve always been creative and wanted
my own clothing line. I absolutely love the
thought of being my own boss. Someone
once told me “I’d rather try and fail at
something than go my whole life knowing
that I haven’t tried”, the very next day I
started my own business.
I am inspired by so many things so to pin
point what inspires me is quite a hard one!
However, my clothing line style is unique.
It’s for everyone! I sell accessories and
clothing. But I’d mainly say the style is for
parties / holidays / festivals! My target
audience is girls age 16-30 I’d say. But I
also sell male accessories.
Advice for girls wanting to follow in my
footsteps? I think it’s important to stay in
your lane and focus on your brand! As the
fashion industry is huge. Although I do
follow a lot of hand made / small
businesses like myself, as we support each
other.
In 10 years time I want my brand to be
known world wide. I will be one of the top
black young female entrepreneurs!

Check us out on Depop:

@moodycowclothing where we have a new
summer collection in the works! Find us
on our website (which will be released
soon) moodycowclothing.co.uk

D E P O P S H O P

@MOODYCOWCLOTHING
A.K.A

Lara Williams

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infl. CONTACT
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