Misiunea firmei Compania se angajează să aducă pe piaţă cele mai bune calculatoare

personale, dispositive de comuni care mobilă, muzică digitală portabilă ş i experien ţă video

pentru consumatori, studen ţ i, profesori, companii ş i agen ţ ii guvernamentale prin

echpamentele saleinovatoare, software, periferice, servicii ş i oferte de internet originale.

Ce urmeaza pentru Apple? Steve Wozniak nu s-a lasat atras intr-un joc al ghicitului, insa a

subliniat ca industria auto este un domeniu unde Apple ar putea servi bine. "O masina ar avea

nevoie de atingerea Apple, ca sa spun asa. Nu m-am gandit niciodata la companie din acest

punct de vedere insa, daca Apple ar construi o masina, ar fi cea mai buna masina din lume.

Apple’s Stakeholder Groups

Apple considers the interests and concerns of a number of key
stakeholders in its policies and programs for corporate social
responsibility. Stakeholder groups impose varying demands in different
 aspects of business. In Apple’s case, the following stakeholders are
the most significant:

1. Customers/Consumers

2. Apple’s Employees

3. Investors

4. Employees of Suppliers and Distributors

Customers/Consumers. Apple prioritizes customers as its top

stakeholders in devising corporate social responsibility strategies.
This stakeholder group is composed of individual and organizational
buyers of Apple products. The main interest of customers is to have
effective and efficient products that are reasonably priced. Apple
products have higher price points. However, Apple’s premium pricing
strategy is acceptable because it matches the high quality and
aesthetics of these products. The company also has environmental
programs for recycling and responsible sourcing to address customers’
demands for business sustainability. Thus, Apple’s corporate social
responsibility efforts satisfy the interests of customers as the top
stakeholders of the business.

Apple’s Employees. Employees are the second-priority stakeholders in

Apple’s approach to corporate social responsibility. This stakeholder
group is composed of employees at Apple’s facilities. The main
interests of these stakeholders are proper compensation and career
development. Employees as a stakeholder group are important
because they directly determine Apple’s human resource capabilities
to innovate and develop profitable products. The firm addresses the
interests of its employees through compensation packages
competitive in Silicon Valley. Thus, Apple’s corporate social
responsibility efforts satisfy the concerns and interests of employees
as a major stakeholder group.

Investors. Investors are typically major stakeholders and determinants

of corporate social responsibility programs in businesses. In Apple’s
case, investors are interested in maximizing the returns on their
investments. The company effectively addresses this stakeholder
group through excellent financial performance. For example, Apple is
now one of the most profitable companies in the world. The firm
maintains high profit margins. Apple also has a strong financial
position, which involves high liquidity through large amounts of cash.
The company has also managed to avoid debt. Based on these
corporate social responsibility conditions, Apple effectively satisfies
the interests of investors as stakeholders.

Employees of Suppliers and Distributors. Workers in Apple’s supply

chain are also significant considerations in the company’s corporate
social responsibility efforts. These workers are indirect stakeholders in
Apple’s business, but determine the firm’s corporate social
responsibilities. The main interest of this stakeholder group is similar
to the interests of Apple’s own employees, such as proper
compensation and job security. Also, this stakeholder group is
interested in ethical employment practices. To address these interests,
Apple has a Supplier Code of Conduct. The company monitors and
imposes requirements on the employment practices of firms in its
supply chain. Part of Apple’s policy is to terminate business relations
with suppliers that continue to fail or refuse to satisfy this Code of
Conduct. Apple’s 2014 assessment of suppliers shows that 92% of
suppliers now comply with the 60-hour workweek rule. Thus, to a
certain high degree, Apple’s corporate social responsibility efforts
satisfy the interests of the stakeholder group of suppliers’ workers.
3. Stakeholder

Lenders
The organizations who offer you Apple MacBook Finance will surely look into your pocket
prior to they financing your deal. Depending upon the sort of revenue structure you have,
you will get the financial from the banks or economic lenders. The very first step in the
procedure is to get in touch with a financing business with your financial particulars.Barclays
Standard bank, Standard bank of America, Citi Lender or HSBC lender are the
main financing businesses that can present you with desired mortgage to Finance for Apple
MacBook.

These businesses offer you mortgage or financing at different awareness costs and for
diverse period.One can assume an interest rate of as high as 11 percent in America.
Depending upon your reputation with the lender, you can get the payday loan for your
MacBook Notebook. Some of the companies have created strict guidelines whilst giving
away finances of any kind, following the credit score crunch of 2008.The
Nationalized Banks and main corporations may possibly need you to furnish your fiscal
statements of last two many years.They will assess the circumstance of the applier and if
they uncover him worthy of having to pay the awareness, then only they will start out
the financingprocesses. The financial loan for MacBook notebooks can be utilized as
Personal Financial loan.
If you are functioning in an organization or government business, you can apply for the
mortgage with the organization itself.The multinational organizations and most of the
reputed organizations offer Personal Payday loan to their employees at extremely relaxed
interest rates.These firms have tie up with the manufacturer I.
Apple Inc. and the organization gets relaxed prices of the notebooks for bulk deals. If you
have not used for any Personal Financial loan with your firm, then first you need to verify
with your business before approaching any bank or lending institution. Once you have
received the mortgage amount, make certain you program in advance to repay it.If you
miss even a single due day, you will end up spending a really large compound interest on
the missed day. It is far better to calculate the monthly payment and then take the
mortgage for any time period.Do not cut brief the repayment period of time, if you are not
certain about your future expenditures. It will definitely, improve the attention to be paid,
but it will make certain that you remain the owner of the MacBook Notebook in the end.
Apple employees
Since formation of the Apple Computer Company in 1977, it (as Apple Computer, Inc.) has
employed over 75,000 people worldwide. The majority of Apple’s employees have been
located in the United States but Apple has substantial manufacturing, sales, marketing, and
support organizations worldwide, and some engineering operations in Paris and Tokyo.

Software developers
Apple Developer, formerly Apple Developer Connection or ADC, is Apple Inc.’s developer
network. It is designed to make available resources to help software
developerswrite software for the Mac OS X and iOS platforms.[1] The cost is US$99/year per
developer program.
Benefits of membership
 Support from Apple engineers – Apple Developer Program members are eligible to
receive help such as technical support and code support, directly from Apple engineers
in their products.
 Apple Developer Library – The Apple Developer reference library provides developer
news, technology releases, and technical information. As well, it provides Apple-
authored technical documentation, a wide range of Software Development Kits, tools,
and sample code.
 Access to prerelease software – Another notable feature of the Apple Developer
Program is the ability to receive prerelease software, most importantly prerelease
versions of Apple’s own operating system, as well as other Apple software. Apple
products are regularly seeded whenever a build occurs.
 Invitations to exclusive workshops – Apple Developers receive invitations to
exclusive workshops, and conferences about the latest technologies. Generally, the
workshop is a demonstration of the latest Apple technology done by an Apple engineer.
 iPhone SDK – Apple Developers can download the iPhone SDK in order to write
applications targeting iOS. The iPhone SDK is available in all Apple Developer accounts,
including free memberships.
 Compatibility testing – The Apple Developer Program provides compatibility testing
for new Applications. The compatibility testing centers are located
in Cupertino, California; Tokyo, Japan; and Beijing, China. At the Cupertino campus
 alone, there are three separate labs which collectively have hundreds of Mac
configurations, with several different third party peripherals.
 Listing on the App Store – Apple Developer Program members are able to submit
their applications to the Mac or iOS App Store, where they can either publish their
application for free, or sell their product to end-users.
Apple Developer Programs
Apple Developer offers both free and paid programs. Free programs include a basic Apple
Developer account and the Safari Developer Program, while paid plans include the iOS
Developer Program and the Mac Developer Program. Paid memberships are for one year,
and are renewable at the same price as originally purchased. Alternate versions of these
programs targeted towards universities and enterprises are also available.

 Safari Developer Program – The Safari Developer Program is free, and allows
members to develop extensions for Apple’s Safari web browser.
 Mac Developer Program – The Mac Developer Program replaces the prior ADC
Student, Select, and Premier programs, and costs $99/year.
 iOS Developer Program – The iOS Developer Program provides Apple Developer
resources focused around iOS development, and costs $99/year.
 There have been several leaks of secret Apple software through the prerelease
program, most notably the Mac OS X 10.4 Tiger leaks, in which Apple sued three men
who allegedly leaked Mac OS X 10.4 prerelease builds to BitTorrent.
 OS X Lion was leaked several times as well. However, to combat this
issue Apple installed an alert system in the preview builds, alerting them if the preview
build was uploaded to a BitTorrentsystem.
Customers
Apple has approximately 166 million customers and supporters all over the world…

Suppliers
Apple requires each of its suppliers to meet the highest standards for all goods and services.
Our requirements include a commitment to rigorous quality assurance. In addition, suppliers
must be committed, as we are, to ensuring the highest standards of social responsibility.

The ideal suppliers are those who understand our culture and expectations. We value
suppliers who take the time to learn about and understand our business and who look for
ways to add value. These suppliers know the importance of making and meeting
commitments and delivering the highest quality goods and services.
Our business environment is competitive and fast-paced. Our suppliers must understand
this dynamic and be agile and flexible in responding to changing business conditions. Above
all, Apple values innovation. We appreciate suppliers who truly understand and share in our
challenges, and who help us find the best possible solutions.

Music industry
iCloud, in many ways, is an update to Apple’s MobileMe service, but with no price tag and a
major new cloud music-streaming service for iTunes users. For music, iCloud is
fundamentally different from its rivals because of the way it operates. Apple will offer
consumers a digital music locker to upload songs that they purchase from iTunes. These
songs are then streamed back to multiple devices using an Internet connection.

In addition, Apple will offer iTunes Match for $24.99 a year which will allow users to stream
music from the cloud that they may not have purchased directly from the iTunes store itself.

“Some people think the cloud is just a big disk in the sky… We think it’s way more than
that,” said Steve Jobs.

Since iCloud takes over for Apple’s MobileMe service, it also allows users to sync calendars,
emails, photos and documents with its cloud servers and access all that data on multiple
devices using the Internet. For mobile device users, iCloud also syncs data for third-party
apps, allowing those apps to share information among devices; for example, you could play
a game on your iPhone, sync it to the cloud, and pick up where you left off in the same
game on an iPad.

In recent weeks, Apple executives have been heavily courting the music industry. Last
Friday, it was revealed that Apple paid at least $100 million for the rights to songs from
Universal Music, the largest of the four major music companies. Today, Jobs did not
comment on any upcoming or previous deals with record companies.

Brief History of Steve Jobs and Apple

Steve Jobs (February 24, 1955 — October 5, 2011) was a co-founder, chairman
and CEO of Apple Inc. His impact on the technology industry,
entertainment, advertising and pop culture was significant and he left behind an
empire that changed how people interact with technology.

The Beginning of Apple

Apple started with three men – Steve Jobs, Steve Wozniak, and Mike Markkula –
who together in the late 1970s designed and marketed the Apple II series of
computers. It was the first commercially successful line of personal computers,
and led to the Apple Lisa in 1983 – the first computer to use a mouse-driven GUI
(graphical user interface).

One year later, the Apple Macintosh was born and with it, the Apple legend
began to grow.

Jobs' Various Roles at Apple

In 1985, after a long and drawn-out fight with the Apple board, Jobs departed the
company that he helped create. Some say he was pushed or ousted; others say
he left simply to pursue other projects. Whatever the case, his next move was
NeXT, a tech company he founded that specialized in higher education and
business.

In 1986, Jobs took a major interest in a small division of Lucasfilm Ltd. Focused
on the development of computer-generated graphics for animated movies, Jobs
acquired the company now known as Pixar.

After many small projects and lots of trial and error, Pixar released Toy Story in
1995 crediting Jobs as the executive producer. Pixar became one of the most
successful and prolific animated movie companies in the world.

One year after the release of Toy Story, in 1996, Apple bought the NeXT
company that Jobs owned and asked him to come back in a leadership role. He
was interim CEO from 1997 to 2000, becoming the permanent CEO from that
point until his eventual resignation in August of 2011.

iPod and iPhone

When Jobs returned in 1996, Apple was still a niche computer platform. The vast
majority of consumers owned less expensive Windows-based PCs, with the
higher-priced Apple computers mainly being used in the creative industries,
including advertising, design and motion pictures.
However, that all changed when the iPod came along in November of 2001. The
device, which allowed thousands of songs to be stored digitally on one small
device much smaller than any Walkman or CD player, changed the way music
was played and shared.

Within a few years, Apple was the technology that everyone wanted to own. And
then came the iPhone in 2007, which took Apple from a major player to the
company everyone was trying to emulate.

Overnight, the iPhone reinvented cell phone technology, and it was yet another
victory for Steve Jobs. His company, Apple, was the brand leader and the one
leading the field.

In 2010, after many variations of the iPhone, the iPad was launched to an initially
mediocre reception. People and focus groups didn't see the need for it, but Steve
Jobs knew it was going to have a big impact. And it did. By March of 2011, over
15 million iPads were on the market.

Jobs Health and Death

Jobs' health had been in question since around 2006 when his gaunt, frail
appearance and lackluster delivery were the focus of his WWDC keynote
address. In fact, Jobs had announced to his staff in 2004 that he had pancreatic
cancer.

Between 2003 and his death in August 2011, Jobs underwent many procedures
and therapies to try and beat cancer, but the disease was too aggressive. He
stepped down as CEO of Apple on August 24t, 2011, and died just a few weeks
later.

Apple After Steve Jobs

To say Apple greatly misses the influence of Steve Jobs would be the
understatement of the century.

The last great innovation that Apple released to the market was done so under
the leadership of Steve Jobs; it was the iPad, back in 2010. Almost everything
released from that point on has been an update to an existing product; none of its
newer products has been met with the same must-have enthusiasm that Jobs'
products inspired in customers.
Letter from Tim Cook
to Apple investors
January 2, 2019
To Apple investors:
Today we are revising our guidance for Apple’s fiscal 2019 first
quarter, which ended on December 29. We now expect the following:
 Revenue of approximately $84 billion
 Gross margin of approximately 38 percent
 Operating expenses of approximately $8.7 billion
 Other income/(expense) of approximately $550 million
 Tax rate of approximately 16.5 percent before discrete items
We expect the number of shares used in computing diluted EPS to
be approximately 4.77 billion.
Based on these estimates, our revenue will be lower than our
original guidance for the quarter, with other items remaining broadly
in line with our guidance.
While it will be a number of weeks before we complete and report
our final results, we wanted to get some preliminary information to
you now. Our final results may differ somewhat from these
preliminary estimates.
When we discussed our Q1 guidance with you about 60 days ago,
we knew the first quarter would be impacted by both
macroeconomic and Apple-specific factors. Based on our best
estimates of how these would play out, we predicted that we would
report slight revenue growth year-over-year for the quarter. As you
may recall, we discussed four factors:
First, we knew the different timing of our iPhone launches would
affect our year-over-year compares. Our top models, iPhone XS and
iPhone XS Max, shipped in Q4’18—placing the channel fill and early
sales in that quarter, whereas last year iPhone X shipped in Q1’18,
placing the channel fill and early sales in the December quarter. We
knew this would create a difficult compare for Q1’19, and this
played out broadly in line with our expectations.
Second, we knew the strong US dollar would create foreign
exchange headwinds and forecasted this would reduce our revenue
growth by about 200 basis points as compared to the previous year.
This also played out broadly in line with our expectations.
Third, we knew we had an unprecedented number of new products
to ramp during the quarter and predicted that supply constraints
would gate our sales of certain products during Q1. Again, this also
played out broadly in line with our expectations. Sales of Apple
Watch Series 4 and iPad Pro were constrained much or all of the
quarter. AirPods and MacBook Air were also constrained.
Fourth, we expected economic weakness in some emerging
markets. This turned out to have a significantly greater impact than
we had projected.
In addition, these and other factors resulted in fewer iPhone
upgrades than we had anticipated.
These last two points have led us to reduce our revenue guidance.
I’d like to go a bit deeper on both.
Emerging Market Challenges
While we anticipated some challenges in key emerging markets, we
did not foresee the magnitude of the economic deceleration,
particularly in Greater China. In fact, most of our revenue shortfall
to our guidance, and over 100 percent of our year-over-year
worldwide revenue decline, occurred in Greater China across
iPhone, Mac and iPad.
China’s economy began to slow in the second half of 2018. The
government-reported GDP growth during the September quarter was
the second lowest in the last 25 years. We believe the economic
environment in China has been further impacted by rising trade
tensions with the United States. As the climate of mounting
uncertainty weighed on financial markets, the effects appeared to
reach consumers as well, with traffic to our retail stores and our
channel partners in China declining as the quarter progressed. And
market data has shown that the contraction in Greater China’s
smartphone market has been particularly sharp.
Despite these challenges, we believe that our business in China has
a bright future. The iOS developer community in China is among the
most innovative, creative and vibrant in the world. Our products
enjoy a strong following among customers, with a very high level of
engagement and satisfaction. Our results in China include a new
record for Services revenue, and our installed base of devices grew
over the last year. We are proud to participate in the Chinese
marketplace.

SAMPLE FOLLOW UP

Jane Doe
123 Main Street
Anytown, CA 12345
555-555-5555
[email protected]

September 1, 2018

George Wyatt
XYZ Company
87 Delaware Road
Hatfield, CA 08065
Dear Mr. Wyatt,

I submitted a letter of application and a resume earlier this month for the
programmer position advertised in the Times Union. To date, I have not heard
from your office. I would like to confirm receipt of my application and reiterate my
interest in the job.

I am very interested in working at XYZ Company, and I believe my skills and

experience would be an ideal match for this position. In particular, my five years
as an award-winning programmer at ABC Company make me a strong fit for this
position and company.

Please let me know if you need any further materials from me.

I can be reached at (555) 555-5555 or [email protected]. I look forward to hearing

from you.

Thank you for your consideration.

Jane Doe

Subscrisa ............................., cu sediul in Bucuresti, str................., nr....., bl...., sc....., ap.....,

sector/judet ..... inregistrata la Registrul Comertului sub nr. ..................., CUI ....................., Cont
bancar ......................., tel.............., e-mail ................reprezentata legal de .....................,
SOLICITAM CA IN TERMEN DE 15 ZILE DE LA DATA PRIMIRII PREZENTEI SOMATII SA
ACHITATI SUMA DE 31000 LEI REPREZENTAND DEBIT CONFORM CONTRACT
NR......................................... (eventual si penalitati de intarziere sau dobanda legala)

In cazul in care nu veti achita debitul vom fi obligati sa ne adresam instantei de judecata, caz in
care vom solicita atat dobanda legala penalizatoare cat si daune-interese conform art. 1017
Cod de proc.civ.

Pentru evitarea litigiului va solicitam achitarea debitului in termenul mentionat.

Semnatura

Data: Ianuarie 2011

Memo Intern
De la:
Pentru: .....
Copie:
Subiect: Raport de Audit follow-up la misiunile de audit intern executate
de echipa de audit ....

1. Misiunea: Verificarea si evaluarea aplicarii recomandarilor facute de echipa de

audit ....in urma constatarii neconformitatilor din procesele
operationale auditate si consemnate in rapoartele de audit prezentate
magementului.
2. Durata Auditului: 06-08 Decembrie 2010
3. Participanti: .......
Obiectiv: ...........
4. Referinte Existente:
5.1. Documentele primare;
5.2. Diverse rapoarte si situatii cerute si respesctiv primite pe
parcursul misiunii de audit, generate cu ajutorul tranzactiilor
specifice sistemului informatic pentru inregistrare;
5.3. Interviuri directe cu angajatii unitatii auditate;
5.4. Verificarile si testarile efectuate de catre membrii echipei de
audit.
6. Persoanele Contactate:
6.1. D-l
6.2. D-na
6.3. Alti salariati
Nota:
Pe parcursul efectuarii analizei si respectiv pe durata derularii misiunii de audit, persoanele
contactate au raspuns la intrebarile puse de membrii echipei de audit in cel mai bun mod de care
au fost capabili.
Echipa de audit multumeste persoanelor contactate pentru disponibilitate prin timpul alocat
interviului, rabdare si sinceritate.

Deși campania de promovare a smartphone-ului iPhone X a început odată cu lansarea ideii de

ediție aniversară, zilele acestea, panourile publicitare cu noul telefon au apărut în cele mai mari
orașe din lume. Mai sunt doar două săptămâni până când fanii Apple pot face precomenzi
pentru iPhone X. Până atunci, Apple s-a folosit de câteva panouri publicitare imense. Acestea
au fost plasate strategic, în cele mai importante puncte ale orașelor mari din întreaga lume.
Printre locațiile care beneficiază de aceste panouri publicitare se află: Toronto, Barcelona, Hong
Kong, Londra, Tokio, San Francisco și altele. Se pare că unul din criteriile după care au fost
alese locațiile este rata vânzării de iPhone. Imaginile prezintă smartphone-ul iPhone X din
diverse unghiuri. Astfel, eventualii clienți pot să observe cât mai bine unele caracteristici ale
noului model.
În unele reclame se observă foarte bine carcasa telefonului și decupajul care acoperă
aproape în întregime panoul frontal. Cei de la Apple subliniază și data lansării – 3
noiembrie 2017. Astfel, ei desființează astfel zvonurile care vehiculau ideea că iPhone X
are probleme la producție și lansarea va fi amânată. Dimpotrivă, modalitatea prin care
Apple a ales să-și intensifice campania de promovare dovedește faptul că iPhone X va
fi lansat la timp, așa cum a anunțat compania, fără nicio întârziere.

După problemele pe care câteva unități de iPhone 8 Plus pare să le fi avut cu bateria,
presa a vehiculat informația potrivit căreia este posibil ca și ediția aniversară să
întâmpine astfel de probleme. Unii au fost chiar de părere că Apple are temeri mari în
ceea ce privește iPhone X, din cauza noii apariții – Google Pixel 2.

Până în acest moment, cei de la Apple nu au dezvăluit rezultatele propriilor cercetări

referitoare la unitățile de iPhone 8 Plus defecte. Totuși, analiștii sunt de părere că
numărul foarte mic de raportări nu reprezintă un motiv de îngrijorare pentru companie.
Cât despre concurență, Tim Cook a spus într-un interviu acordat celebrei publicații „The
Independent” că nu există motive întemeiate de preocupare nici în acest sens. iPhone X
promite să fie smartphone-ul care va revoluționa tehnologia telefoanelor mobile.

Așadar, campania de promovare pentru iPhone X a luat amploare, semn că cei de la

Apple acționează conform planurilor inițiale. Nu se știe dacă precomenzile vor putea fi
onorate în totalitate. Totuși, este posibil ca informațiile referitoare la îngreunarea
procesului de producție ale iPhone X să fie doar zvonuri. Niciun reprezentant Apple nu a
lansat oficial informații legate de aceste elemente.

Recent, angajații autorizați să testeze ediția aniversară, au primit permisiunea de a-l

folosi și în afara campusului. Astfel, pe străzile din Cupertino au putut fi văzuți angajați
Apple folosind unități de iPhone X. Aceștia au testat diverse funcții ale smartphone-ului
aniversar, au făcut fotografii și videoclipuri. Evident, o parte din aceste fotografii au
ajuns imediat în mediul online.

O mare parte din cei care au trecut pe străzile din Cupertino s-au întâlnit cu angajații
Apple. Trecătorii au recunoscut modelul iPhone-ul X datorită aspectului deosebit al
insulei senzorilor, dar și datorită camerei duale.

În România, iPhone X va fi lansat pe data de 3 noiembrie, dar startul la precomenzi se

va da la data de 27 octombrie.

Surse: appleinsider.com