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Dissertation Report

This document is a dissertation report submitted by Sambit Sourav Praharaj to Amity Business School in partial fulfillment of an MBA in marketing and sales. The report examines the influence of sensory marketing as a tool for consumer decision making in the restaurant industry and designs communication tools accordingly. The report includes a declaration, certificate, and acknowledgements. It studies how sensory factors impact consumer purchases of restaurant services and develops marketing communications based on these findings.

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muskaan bhadada
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1K views4 pages

Dissertation Report

This document is a dissertation report submitted by Sambit Sourav Praharaj to Amity Business School in partial fulfillment of an MBA in marketing and sales. The report examines the influence of sensory marketing as a tool for consumer decision making in the restaurant industry and designs communication tools accordingly. The report includes a declaration, certificate, and acknowledgements. It studies how sensory factors impact consumer purchases of restaurant services and develops marketing communications based on these findings.

Uploaded by

muskaan bhadada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

DISSERTATION REPORT

On

Study on influence of sensory marketing as a tool of decision


making in consumer buying process and designing
communication tools with respect to restaurants
Submitted by

Sambit Sourav Praharaj


A0102214076

MBA Class of 2016

Under the Supervision of

Ms. Varsha Khattri


Assistant Professor
Department of Marketing

In Partial Fulfillment of the Requirements for the Degree of


Master of Business Administration (Marketing & Sales)

AMITY BUSINESS SCHOOL


AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

i
DECLARATION

The title of the dissertation is Study on influence of sensory marketing as a tool of decision
making in consumer buying process and designing communication tools with respect to
restaurants

I declare that (a) the work presented for assessment in this Dissertation Report is my original

work, that it has not previously been presented for any other assessment and that my debts

(for words, data, arguments and ideas) have been appropriately acknowledged; (b) work

conforms to the guidelines laid by the University, and (c) Plagiarism for this report has been

checked using Turnitin software and is 11%. The summary of report is attached along with

for reference.

Date: Sambit Sourav Praharaj


A0102214076
MBA – M&S (Class of 2016)

ii
CERTIFICATE

This is to certify that Sambit Sourav Praharaj student of Masters of Business


Administration – M&S at Amity Business School, Amity University Uttar Pradesh has
completed the Dissertation Report on Study on influence of sensory marketing as a tool of
decision making in consumer buying process and designing communication tools with
respect to restaurants”, in Partial Fulfillment of the Requirements for the Degree of Master
of Business Administration – Marketing & Sales under my guidance.

The report has been checked for the plagiarism and it is acceptable.

Ms. Varsha Khattri

Assistant Professor

Department of Marketing

iii
ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people at Amity, who directly or indirectly


contributed in the development of this thesis and who influenced my thinking, behavior and
acts during this period.

I extend my sincere appreciation to MS. Varsha Khattri who provided her valuable
suggestions and precious time in accomplishing our project report.

Lastly, I would like to thank the almighty and our parents for their moral support and our
friends whom we shared our day to day experience with and received lots of constructive
suggestions that improved the overall quality of our work.

iv

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