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Marketing Leads and Industry Insights

The document discusses marketing, industries, databases, and strategies for collecting lead data. It defines marketing as creating interest and leads as positive responses from clients. Major US industries include healthcare, IT, finance, automotive, and more, while minor industries include travel, chemicals, and engineering. A database contains contact and customer information. Sources to find lead data include trade shows, LinkedIn, and industry keywords. Common mail servers should be removed from collected data to avoid spam.

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Andrew Simonds
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92 views3 pages

Marketing Leads and Industry Insights

The document discusses marketing, industries, databases, and strategies for collecting lead data. It defines marketing as creating interest and leads as positive responses from clients. Major US industries include healthcare, IT, finance, automotive, and more, while minor industries include travel, chemicals, and engineering. A database contains contact and customer information. Sources to find lead data include trade shows, LinkedIn, and industry keywords. Common mail servers should be removed from collected data to avoid spam.

Uploaded by

Andrew Simonds
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Marketing: Creating an interest is called Marketing

Lead: The positive response from a target client or Gaining business is called Lead
or (positive lead)

Industries: A classification that refers to a group of companies that are related in terms
of their primary business activities

There are thousands of industries in USA in that some:

Major Industries: Minor Industries:


Healthcare Travel and Hospitality

IT technology services Chemical

Finance Engineering

Auto mobile Agriculture

HR Real Estate

Education Oil and Gas

Construction Energy Industries

Manufacturing Medium Enterprises

Note: In minor industries you will be getting Quick response Go for big companies by matching
company’s employee size, total revenue.

Also there are many sub-industries under every industry.

For example: Healthcare is a industry and sub-industry there are Biotechnology, Diagnostic
Substances, Drug Delivery, Drug Manufacturers - Major, Drug Manufacturers - Other, Drug
Related Products, Drugs - Generic, Health Care Plans, Home Health Care, Hospitals, Long-Term
Care Facilities, Medical Appliances & Equipment, Medical Instruments & Supplies, Medical
Laboratories & Research, Medical Practitioners, Specialized Health Services.
Database: A database is the collection of information that is gathered from different
sources. The database included with contact information, like the person's name, address, phone
number, and e-mail address. The database may also include past purchases and future needs.

Sources to pull data:


 Trade shows calendars
 Exhibitors List under Trade Show
 Zoom info
 Linked In
 Lead411
 Tenn.
 “*@domain name.com”
 Industriy+ Jobsite+”aol.com”+2016(year)

Key Words To be added on searches:

 CEO
 Vice president
 Members Directory
 Members association
 Buyers Guide
 Attendees
 Exhibitors List
 Vendors
 Suppliers
 Brokers
 Agents
 Under Writers
 Board of directors Coordinators
 Owners and Co-owner
 Managing Director
 CFO,COO, CMO
 Membership &members
 Affricate
Mail Servers to be removed from the
collected data:

 Gmail
 Hotmail
 Yahoo.com
 Aol.com
 Rediffmail.com
 Gov
 MSN
 RR
 @att
 Sbc global
 Bell south
 Earth
 @cox
 Comcast
 Verizon
 Juno.com
 Outlook.com
 Live
 ca

Note: Spam words most be removed from the mail before sending.

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