Imagine that you have been hired to make “cold calls” to ask potential
customers whether they are familiar with a new restaurant that has just
opened in your neighborhood. Write a script for the phone call, considering
all the components of an effective communication model (such as sender,
receiver, key message, encoding, decoding, noise, etc.)
Solution
Let us assume Mr. Rohan Peter has been a regular visitor of restaurants in ABC
Colony, and the lead was generated through online directory. Our new
restaurant PQRS as newly opened in the same place which serves Italian
Cuisine.
Me: Hello!! Mr. Rohan Peter.
Rohan: Yes.
Me: Rohan. Hope you are having a great day!! My name is Vivek Keshri and I
have called to you to update you about our new restaurant at ABC colony. Can
I request you to be with me for a couple of minutes?
Rohan: Yes!! But you need to be quick as I am heading for a meeting.
Me: Perfect!! I have noticed that you are a food lover and usually try out
restaurants at ABC Colony!! I am happy to announce the opening of our new
restaurant PQRS at the same location.
Rohan: Ok.
Me: We serve authentic Italian cuisine and are specialized in variety of Pastas,
making us the best in the locality.
Rohan: That’s nice. Do you also serve alcoholic beverages at your restaurant?
Me: We have plans to have the alcoholic beverages added to the menu in a
couple of months, but presently we are working on acquiring permissions from
the local government officials.
Rohan: Okay, I was keen in visiting you but after you start serving liquor.
Me: Thanks Rohan! For showing up your interest with us. I would still want you
to try us out any evening during this weekend and I shall make my chef work
on the best dishes for you to enjoy.
Rohan: Ummm!! I am not sure if I want to try it out.
Me: Well Rohan, let me tell you our ambience is just amazing to be with
friends although we are not having a liquor license at the moment I can still
look into organizing chef’s special mock tails to go along with the food for you.
Let me take a chance to offer a mock tail to you and your accompanying
friends/family on your first visit.
Rohan: Ok. That sounds great!!
Me: Our restaurant also is liked by people on Saturdays. Can I block a table for
you on that day?
Rohan: I am not sure if I will be free
Me: No problem Rohan. I am presently blocking a table for 4 on the coming
Saturday and shall give a call in the morning to confirm you about the same.
Rohan: Thanks!
Me: Have a great day ahead Rohan! Wish you good luck for your meeting
Rohan: Thanks
Me: It was nice talking to you and we shall meet on Saturday.
Rohan: Ok.
Me: Bye!
1. Hey! We have blocked a table for 4 under your name at PQRS
restaurant. RSVP for getting a complimentary mock tail this weekend.
2. Enjoy Musical night with FREE MOCKTAIL this weekend. Limited seats
available. RSVP on 9xxx52xxx2
3. 10% Additional discount on chef choice menu this Wednesday. Only
couple allowed.
4. U are on our guest list this weekend. Enjoy free couple entry pass on first
come first serve basis. RSVP
5. Bored of dining at same restaurants every time. We have relaunched our
menu this weekend. Enjoy 1+1 on mock tails.
-x-x-x-x-x-x-x-x-x-x-x-x-x-x-x-x-x-x
. Make a list of marketing communication messages you observe for
a one hour period of time. Rationalize any 5 of these messages
Solution :
Below mentioned are list of communication messages what I observed for a
one hour period of time …
First Message
Last Day Free VitaminD+B12+Thyroid Profile with Aarogya
Full Body checkup Heart,LFT,KFT,CBC,Urine,Sugar Rs 999/
Home visit 8802337503
[Link]
Sender Source- Aarogya Pathology Lab
Medium- Text Message
Reason- I took the services of Aarogya path lab two year before for my lipid profile checking.
That’s why my mobile no. is in the data base of this company and they have sent me message
because they know I am suffering from high blood pressure and because of this high blood
pressure I might be going for body checkup of yearly basis. Here they come up with very low
packages for checkup that’s why they want to make me remember about the presence and
low price package of their lab.
Second Message
404 pe 606 offer! Aye Rs202 CASHBACK apne
DishTV account mein,Rs404 ke recharge par VC
[Link] recharge
karein!TnC
Source – Dish TV
Medium- Text Message
Reason- I was a user of Dish TV DTH Services and recently I have change my DTH from DISH
TV to TATA SKY. I have complained many times to dish TV for poor picture quality and higher
package. But no action is being taken from the company, therefor I changed to other DTH
Service and I have not informed to dish TV also. Here my recharge date is passed and I have
not recharged my dish TV package because I already made a switch. Therefor they are giving
me a lucrative offer to retain the customer.
Third Message-
Dear Investors,
Would you like to Sell or Rent your flat in RPS
Savanna Good investment options in RPS
AURIA.
Please Call.
Sender-Shetty Property
Medium- Text Message
Reason- I have a flat in the RPS Savanna society and RPS is also coming up in with new project
called RPS AURIA. This new project flats are bigger then RPS Savana and more luxuries. Here
they want to send me a message to sell my existing property and buy a more luxuries
property.
Fourth Message-
Dear Customer, avail the Lifetime Free ICICI
Bank Coral Credit Card with zero
documentation! To apply for the card, click
[Link]/2pc4glS . T&C apply.
Sender –Unknown- Need to open the link in message which I did not open because of
security issues
Medium- Text Message
Reason- I have an account in ICICI Bank and not using ICICI Credit card. I am using HDFC Credit
card and monthly billing is around 25000. That’s why they might be offering it to me for free.
Rest details I could not know because I have not opened the link because of security issues.
Fifth Message
Dear Anuj,
Pre-book and save on our special services
including onboard snacks, seat, excess baggage
for your upcoming Indigo flight6 E-840. Kindly
reach to airport two hours before the boarding
time
Sender- Indigo Airlines
Medium- Tele call
Reason- I have a scheduled travel with indigo in coming 15th Dec-18. They gave me a call to
facilitate to the customer and inform to the customer for about boarding process and pre
booking the food to improve Indigo service.
