Lecture Notes of STC On SCM
Lecture Notes of STC On SCM
ON
LECTURE NOTES
Prepared By
II Materials Management 11
IX E-procurement 103
XIII Automatic Data Capture using RFID and its Implications 155
INTRODUCTORY TOPICS
CHAPTER I
Introduction to Supply Chain Management
-An Overview
1.1 Introduction
A Supply Chain encompasses all activities in fulfilling customer demands and requests. These
activities are associated with the flow and transformation of goods from the raw materials stage,
through to the end user, as well as the associated information and funds flows. There are four stages in
a supply chain: the supply network, the internal supply chain (which are manufacturing plants),
distribution systems, and the end users. Moving up and down the stages are the four flows: material
flow, service flow, information flow and funds flow.
Different entities of the suply chain may be owned by one individual/organization or by several
individuals/organizations. Most supply chains of today belong to the later category. In such supply
chains, the owner of each entity attempts to maximize its benefit. Focus on individual links of the
supply chain invariably leads to inefficient and high cost product/service delivery system. In the
process, such a supply chain looses to supply chain that is customer focussed where the individual
links orient their business processes and decisions to ensure least cost delivery of products/services to
the ultimate customer.
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range of subject areas. This has however, helped supply chain management research to grow at much
faster rate.
The definition of supply chain is given in the eighth edition of APICS dictionary (1995) as “The
processes from initial raw materials to the ultimate consumption of finished product linking across
supplier-user companies.”
Houlihan (1985) is credited with coining the term Supply Chain and he mentioned some
characteristics unique to SCM. Jones and Riley (1985) defined supply chain as an integrative
approach to dealing with the planning and control of the materials flow from supplier to end-users.
Oliver and Webber (1992) state that a supply chain should be viewed as a single entity that is guided
by strategic decision-making. Stevens (1989) defines it as a connected series of activities from
supplier to customer. Villa (2001) has commented that in principle, all the activities from raw material
supplies to the final delivery of product to the customers can be included within the purview of the
supply chain.
From the large number of definitions available in the literature of supply chain, it is observed that
though they are apparently different from each other, yet, they are carrying more or less the same
meaning representing a system of supplier, manufacture, distributor, retailer and customer, where
materials flow downstream from supplier to customer whereas information and financial flows are bi-
directional.
Further, another important observation is that each definition has recognized that supply chain works
beyond the boundary of one organization and as a result a clear cut demarcation of boundary in a
supply chain is difficult since, where the boundary of one organization finishes, the boundary of the
other member of the supply chain starts.
Though above definitions of supply chain are mostly related with manufacturing organizations, yet,
there exists supply chain related with service organizations also. Some authors (e.g. Anderson et al.,
2000a, 2000b) have focused their study relating to supply chain of service organization.
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purposes of improving the long term performance of the individual companies and the supply chain as
whole”
Lee and Billington (1992) mentioned that supply chain management focuses in the coordination of the
manufacturing, logistics, and materials management functions within an organization. They have
defined supply chain management
“The integration activities taking place among a network of facilities that procure raw materials,
transform them into immediate goods and then final products, and deliver products to customers
through distribution system.”
Mentzer (2001) has mentioned SCM as the systematic, strategic coordination of the traditional
business functions within a particular company and across business within the supply chain for the
purpose of improving the long-term performance of the individual companies and the supply chain as
a whole.
New and Pyne (1995) have described supply chain management as the chain linking each element of
the manufacturing and supply process from raw materials through to the end user, encompassing
several organizational boundaries.
Further, La Londe (1997) elaborating the activities of SCM states that it is the process of managing
relationships, information, and materials flow across enterprise borders to deliver enhanced customer
service and economic value through synchronized management of the flow of physical goods, money
and associated information from sourcing to consumption.
Table 1.1 shows the important components of a supply chain management function. These
components can be grouped into two main business processes. They are: Materials Management and
Physical Distribution Management.
As a whole, supply chain management is a set of approaches used to integrate various activities of
suppliers, manufacturers, warehouses efficiently, so that merchandise is produced and distributed at
the right locations and the right time to minimize system-wide costs while satisfying customers’
service level requirements. Successful integration of various processes depends on the accurate and
timely sharing of information by all members of the supply chain. Due to various activities involved
in a supply chain, there may be multiple stakeholders (e.g. suppliers, manufacturers, distributors,
retailers and customers) in a supply chain.
From the above-mentioned views of various authors, it is clear that the scope of SCM is not only
confined to functional activities but also organizational. The functional scope includes a broad range
of traditional business functions, whereas the organizational scope is concerned with relationship
issues important to the participating firms. There is a need to develop a partnership relation between
the participating firms to reap the full benefit of SCM. Therefore, firms must take steps to break down
both intra and inter firm barriers to smoothen uncertainty and to improve control over distribution
channels. From intra-firm functional integration to external integration is the demand of the situation
and supply chain partnership can bridge the gap between the buyer and the supplier.
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Table 1.1 Components of Total Supply Chain Management (Source: Monackza et al., 2002;
Min and Zhou, 2002)
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In adopting a supply chain management philosophy, firms must establish management practices that
permit them to act or behave consistently with the philosophy. Some of the activities necessary for
implementing SCM philosophy can be mentioned as follows
• Integration of processes
• Mutually aggreable goal with same focus of customer service
• Mutual sharing of information
• Mutual sharing of channel risks and benefits
• Development of partnership to maintain long term relationship and cooperation.
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(ii) Operations Elements
Once materials, components and other purchased products are delivered to the buying organization, a
number of internal operations elements become important in assembling and or processing the items
into finished products, ensuring that the right amount of product is produced and that finished product
meets specific quality, cost and customer service requirements. When actual demand does not
materialize with forecasted demand then the firm is left with either too much inventory or not enough.
In both the situations, firm is incurring cost. To minimize these costs, firms rely on demand
management strategies. The objective of the system is to match demand with the available capacity,
either by improving production scheduling, curtailing demand, using a back order system, or
increasing capacity. Further controlling or managing inventory is one of the most important aspects of
operations and certainly valuable to the firm. Firms can and typically do have some sort of material
requirement planning software system for managing their inventory. These systems can be linked
through out the organization and its supply chain partner using enterprise resource planning systems
providing real time sales data, inventory, and production information to supply chain partners.
(iii) Distribution elements
The finished good are delivered to customer a number of different nodes of transportation. Delivering
products to customers at right time, right quality, and right time and in right volume require a high
level of planning and cooperation between the firm, its customers, and the various distribution
elements. Transportation management decisions involve a tradeoff between cost and delivery timing
and customer service. In order to provide the desired level of customer service, firms must identify
customer requirements and then provide the right combination of transportation, storage, packaging,
and information services to successfully satisfy those requirements. Further, designing and building a
distribution network is one method of ensuring successful product delivery. Again there is a trade off
between the cost of the distribution system’s design and customer service.
(iv) Integration Elements
Activities in supply chain are said to be coordinated when members of the supply chain work together
while making delivery, inventory, production, and purchasing decisions that impact the profit of the
supply chain. Successful supply chain integration occurs when the participants realize that supply
chain management must become part of all of the firms’ strategic planning processes, in which
objectives and policies are jointly determined on the basis of final customers’ needs and what the
supply chain as a whole does well. Finally, firms act together to maximize total supply chain profits
by determining optimal purchase quantities, product availabilities, service levels, lead times and
production quantities.
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better customer service, better capacity utilization, technological innovation, and to new products. A
number of authors (e.g. Ellram, 1991) are quite optimistic about the success of supply chain
partnership. Ellram (1991) has mentioned that the central theme of these partnership relationships is
the establishment of, and commitment to, an interactive exchange where both parties benefit from
sharing of risks and resources.
Further, supply chain management to be effective, it requires mutually sharing of channel risks and
rewards among partners (Ellram and Cooper, 1990). This assures competitive advantage in the long
run. In a complex relationship in which performance is difficult to measure, profit or income sharing
based on incentive scheme is an important cooperation mechanism. Again, how to share the extra
benefit due to cooperation is an important issue. Probably a win-win approach to sharing of benefit
between parties is essential for cooperation. For sharing of benefits, many a times, a negotiation
process may be needed where both the parties are free to exchange views.
According to Rubin and Carter (1990), negotiation is the process of reviewing, planning and
analyzing used by two parties to reach acceptable agreement or compromise. It is a process where
both parties adjust their expectations during the resolution of conflict, as one party does not have
absolute power over the other party. In partnership relationship, it is important to note that each party
must be rational. Negotiation building is integral to successful long-term business relationship
(Sharland, 2001).
In the negotiation process, it is also important what to say and how to say since; it may have
significant impact on the outcome of the process. When one party inappropriately presents the things
to the other party, then the later party may perceive that long-term relationship may not be feasible
with the former party. Kelle et al. (2003) have recently studied buyer supplier partnership in JIT
environment and developed models that can be used as quantitative tools for contract negotiation
between the two parties. This could be done through either price correction or through price premium.
Another important facet of cooperation is information sharing, an essential enabler to minimize
inventory in the supply chain. Information systems must be able to track and communicate production
and customer requirements at different levels in the supply chain (Cooper, Lambert and Pagh, 1997).
Despite the perceived benefits of cooperation, it is seen that there is hardly perfect cooperation as
dominant player tend to be opportunistic. Munson et al. (1999) have nicely elaborated about misuse of
power by channel leader. Sometimes, it is noticed that a powerful manufacturer in the channel
controls dependent suppliers, subcontractors and retailers.
Another new dimension to the supplier-buyer partnership is the vendor managed inventory concept. In
vendor managed inventory (VMI) strategy, supplier manages inventory at customer’s premises and
assumes responsibility to replenish the inventory to meet the needs of the buyer who withdraws items
as per his/her requirements. In this strategy, supplier takes decision on inventory replenishment
without waiting for the customer to order the product. Recently, few articles as mentioned below have
cited the benefits of vendor-managed inventory or supplier owned inventory (SOI). VMI helps in
supply chain coordination leading to improvement in the performance of a supply chain.
Dong and Xu (2002) in their work have stated that VMI is an effective strategy of realizing most of a
fully coordinated supply chain. Piplani et al. (2003) have used the term supplier owned inventory
(SOI) instead of VMI. In their study on the effect of SOI strategy on the cost of a supply chain
concluded that total cost in SOI is never be more than the non-coordinated supply chain. Some other
authors such as Cetinkaya and Lee (2000), Waller et al. (1999), Hung et al. (1995) have also studied
the VMI strategy and its benefits. From the study of VMI literature, it is seen that by implementation
of VMI strategy, a buyer reduces total inventory related cost. However, whether VMI reduces the
supplier cost is still an open question.
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chain management is an incredibly complex undertaking involving cultural change among most or all
of the participants, investment and training in software and communication system, and realignment
of the competitive strategies employed among the participating firm. In the competitive business
environment products, technology and customers change and subsequently the priorities for the
supply chain must also change, requiring supply chains to be ever more flexible to respond quickly to
these changes. The future issues for the supply chains that need to be addressed include increasing
supply chain responsiveness, creating an environment friendly supply chain, and reducing total supply
chain cost.
(i) Supply chain expansion
The supply chain dynamic to day is changing and companies are now working with firms located all
over the globe to coordinate purchasing, manufacturing, shipping and distribution activities. While
this global expansion of the supply chain is occurring, firms are also trying to expand their control of
the supply chain to include second and third-tier suppliers and customers. Thus supply chain
expansion is occurring in two fronts : increasing breadth of the supply chain to include foreign
manufacturing, office and retail sites, along with foreign suppliers and customers; and increasing the
depth of the supply chain to include second and third tier suppliers and customers. As the firm
becomes more comfortable and experienced with their supply chain relationships with immediate
suppliers and customers, there is a tendency to expand the depth of the supply chain by creating
relationships with second and third tier suppliers and customers. This span expansion phenomenon is
just now taking place in most industries and will continue to increase as the practice of supply chain
management matures.
(ii) Increasing supply chain responsiveness
Agile manufacturing, JIT, mass customization, efficient consumer response and quick response are all
terms referring to concepts that are intended to make the make the firm more flexible and
responsiveness to customer requirements and changes. In to-days intense competitive market
environment firms and their supply chains are looking today at ways to become more responsive to
their customers. To achieve greater levels of customer responsiveness, supply chains must identify the
end customers’ needs and position the supply chain’s products and services to successfully compete,
and then consider the impact of these requirements on the supply chain participants and the
intermediate products and services they provide. Once these issues have been adequately addressed
among the firms in the supply chain, additional improvement in responsiveness comes from designing
more effective and faster product and service delivery systems as the products are passed through the
supply chain and by continuously monitoring changes occurring the market place and using this
information to reposition the supply chain to stay competitive.
To improve customer responsiveness, firms require to reevaluate their supply chain relationships, to
utilize business process reengineering, to reposition warehouses, design new products and services,
reduce new product design cycles, standardize processes and products, empower and train workers on
multiple skills, build customer feedback into daily operations, and, finally, link together all of the
supply chain participants’ information and communication systems. To day web based systems are
proving to be ideal for connecting supply chain members efficiently. One such tool is Formation
systems’ Optiva 4.0. a web based product life cycle management platform that provides business
intelligence and collaboration from product concept through introduction to improvement. It can be
integrated within a supply chain to help product gets to market faster.
(iii) Greening of supply chains
Producing, packaging, moving, storing, repackaging, and delivering products to their final
destinations can pose a significant threat to the environment in terms of discarded packaging
materials, carbon monoxide emission, noise, traffic congestion, and other forms of industrial
pollution. As the practice of supply chain management becomes more widespread, firms and their
supply chain partners will be working harder to reduce these environmental problem.
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References
[1] Bowersox, D.J. and Closs, D.J., 1996, Logistical management: The integrated supply chain
process, New York, NY: Mc Graw-Hill
[2] Christopher, M., 1992, Logistics and Supply Chain Management: Strategies for reducing costs
and improving services, Publisher: FT Pitman Publishing.
[3] Croomi, Simon, Roamno, P. and Giannakis, M., 2000, Supply chain management: an analytical
framework for critical literature review, European Journal of Purchasing and Supply
Management, Vol. 6, No. 1, pp. 67-83.
[4] Cetinkaya, S. and Lee, C.Y., 2000, Stock replenishment and shipment scheduling for vendor
managed inventory systems, Management Science, Vol. 46, No. 2, pp. 217-232.
[5] Dong, Y. and Xu, K., 2002, A supply chain model of vendor managed inventory, Transportation
Research Part E, Vol. 38, No. 2, pp. 75-95.
[6] Ertogral, K., and Wu, D. S., 2001, A bargaining game of supply chain contracting, Source internat
website www.lehigh.edu/sdw1/ertogral3.pdf
[7] Houlihan, J.B., 1985, International supply chain management, International Journal Of Physical
Distribution and Material Management, Vol. 15, No. 1, pp. 22-38.
[8] Kelle, P., Khateeb, F. and Miller. A.P., 2003, Partnership and negotiation support by joint optimal
ordering/set up policies for JIT, International Journal of Production Economics, Vol. 81-82, pp.
433-443.
[9] Lee, H.L. and Billington, C., 1993, Material management in decentralized supply chains,
Operations Research, Vol. 41, No. 5, pp. 835-847.
[10] Maloni, J.M. and Benton, C.W., 1997, Supply chain partnership: Opportunities for operations
research, European Journal of Operational Research, Vol. 101, No. 3, pp. 419-429.
[11] Mentzer, T.J., 2001, Supply Chain Management, Sage Publisher.
[12] Min, Hockey., Zhaou, G., 2002, Supply chain modelling: past,present and future, Computers
and Industrial Engineeering, Vol. 43, No. 1-2, pp. 231-249
[13] Monczka, R., Trent, R. and Handfield, R., 2002, Purchasing and Supply Chain Management,
Second Edition: publisher: Thomson Asia Pte Ltd. Singapore
[14] Narasimhan, R., Carter,J.R., 1998, Linking business unit and material sourcing strategies.
Journal of Business Logistics. Vol. 19, No. 2, pp. 155-171
[15] Piplani, R. and Viswanathan, S., 2003, A model for evaluating supplier owned inventory
strategy, International Journal of Production Economics, Vol. 81-82, pp. 565-571.
[16] Thomas, D. J. and Grifin, P. J., 1996, Coordinated supply chain management, European Journal
of Operational Research, Vol. 94, No. 1, pp. 1-15.
[17] TSay, A., Nahmias,S., & Agarwal,N., 1999, Modeling supply chain contracts: A review, In: S.
Tayur, M. Magazine, R. Ganeshan, (Eds.), Quantitative models for supply chain management,
Published by Kluwer academic publishers, 1999, pp. 301-336
[18] Waller, M., Johnson, M.E., Davis, T., 1999. Vendor-managed inventory in the retail supply
chain. Journal of Business Logistic, Vol. 20, No. 1, pp. 183-203.
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CHAPTER II
Materials Management
2.1 Introduction
Putting in the simplest terms materials management is about moving the materials within an
organization. What do “materials” mean? Materials can basically be defined as those objects or things
that are to be moved in order to produce goods. Material is one of the 5M’s that a manager has at his
command, the other being Men, Machine, Methods and Money. Materials could be in the form of raw
materials, paperwork, messages or information etc. So materials can be both tangible and intangible.
You see the newspaper boy delivering the newspaper to your doorstep everyday or the mi1kman
delivering the milk packets to you. These are tangible materials. There is also some material moved
when you watch a movie on your television or when you receive a phone call. These are the intangible
materials that are moved. So materials management is an important function of every business. The
better is the materials management in a company the better is the health of that company.
Sl.
Costs Description
No.
1 Cost of materials The basic cost of materials that has to be paid to suppliers
The cost incurred in purchases e.g. cost on staff, tendering,
2 Purchasing cost
stationary, postage, processing supplies, receiving, inspection
The cost incurred on storage including buildings, costs on staff,
3 Inventory carrying costs
interest on capital locked/ borrowed, obsolescence
Costs incurred on paper, plastic, metal foils, metal and wood
4 Packaging cost
containers etc.
Costs incurred on moving the goods to different desired
5 Transportation cost
locations from time to time
Costs incurred on handling equipments like cranes and
6 Material handling cost
conveyors
Wastage during Costs incurred on holding scrap, obsolete stock and their
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production disposal