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Business Engagement Strategy Guide

This document provides an overview of key aspects to consider for building a brand and business, including: 1) Understanding customers and their needs/pain points to determine what problem is being solved and how. 2) Assembling the right people and infrastructure to support product development and operations. This includes technology, funding, systems and processes. 3) Developing the product through various stages from concept to beta testing to address the identified problem and meet customer needs. 4) Outlining marketing and partnership strategies to source customers through both digital and traditional channels as well as community referrals. Analytics are also highlighted for measuring engagement, outcomes and growth.

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sudip
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80 views18 pages

Business Engagement Strategy Guide

This document provides an overview of key aspects to consider for building a brand and business, including: 1) Understanding customers and their needs/pain points to determine what problem is being solved and how. 2) Assembling the right people and infrastructure to support product development and operations. This includes technology, funding, systems and processes. 3) Developing the product through various stages from concept to beta testing to address the identified problem and meet customer needs. 4) Outlining marketing and partnership strategies to source customers through both digital and traditional channels as well as community referrals. Analytics are also highlighted for measuring engagement, outcomes and growth.

Uploaded by

sudip
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

USER

ENGAGEMENT
GUEST SPEAKER
BRAND

Tell me about a brand you


ECOSYSTEM
Business idea

Customers & Infrastructure


VoC & People

Marketing & Product (&


partnerships improvise)
BUSINESS IDEA
What are
we solving?

How?

When?

Where?
PEOPLE AND INFRA

Outline Technology Money!

Capital
Infra
People

KRAs Systems Finance


Onboarding Tools plan
SOP Revenues?
TECHNOLOGY

This is a reference slide – how do we handle big data & change


6
it to consumable data
PRODUCT

Customer
Market
Beta

Alpha
(Concept)
UX
Dream! UI
MARKETING & PARTNERSHIPS
SOURCING CUSTOMERS

• Direct: website / app (incudes App store optimization)


Digital • Organic / Blog / SEO
• Paid – Social, mobile networks, etc

• Print (still strong!)


Traditional • Radio (good coverage)
• TVC (still covers a large household segment)

Community • Referrals / WoM (word of mouth)


• Alliances / Partners

9
DETAILING

Visitors Analytics Revenue


Marketing

Sales
Engagement
Customers Campaigns ☺
Loyalist Voice of Growth!
Customer $$!!

10
FLOW

Technology
• Demographic • Analytics
• Geographic • Platform • Segmentation
• Psychographic • Data • Contextual
• Behavioural • Privacy • 1 to 1

Market Engagement

11
ENGAGEMENT
C R E AT E S E G M E N T S ( S A M P L E ) M A N AG I N G VO C

Collect

Visitor Trial
Measure Analyse

Super
Regular
user Improve Channelize

12
DETAILING ENGAGEMENT

Stores data Inbound KPI

Outcomes
Marketing platform

Channels
Customer • Customer care • Conversion
profiles • Visits to • Unsubscribes
app/web • Complaints
Variables – Outbound • NPS
know them • Email/ Notif
better /SMS
• Call/ OBD / etc

13
SOME TOOLS

CleverTap Email – SES, Surveys


Platform

Channel

Others
WebEngage mailchimp, NPS
sendgrid
Mixpanel CRM
SMS –
Urban valuefirst, Etc.
Airship gupshup,
Localytics SNS
A/B testing 14
FUTURE

Gamification
Gratification
(referrals)
NPS
Questions? Queries? & more?
LETS’
Thank you

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