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Tata Motors Marketing Strategies Explained

This document outlines marketing strategies for Tata Motors. It discusses targeting advertising to the right demographic, offering special deals like free insurance or maintenance, running test drive incentives, placing ads in various media like magazines and websites, creating a dealership website and social media presence, making vehicle videos, implementing a customer referral program, focusing on key vehicle features and benefits, understanding customer psychology, creating new vehicle categories, emphasizing key terms, planning for long term profits, emotionally connecting with products, understanding competition, providing new technology at low prices, resolving organizational conflicts, and providing good customer service.

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Vijay Kumar
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43 views2 pages

Tata Motors Marketing Strategies Explained

This document outlines marketing strategies for Tata Motors. It discusses targeting advertising to the right demographic, offering special deals like free insurance or maintenance, running test drive incentives, placing ads in various media like magazines and websites, creating a dealership website and social media presence, making vehicle videos, implementing a customer referral program, focusing on key vehicle features and benefits, understanding customer psychology, creating new vehicle categories, emphasizing key terms, planning for long term profits, emotionally connecting with products, understanding competition, providing new technology at low prices, resolving organizational conflicts, and providing good customer service.

Uploaded by

Vijay Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SYNOPSIS

Name -Prikshit

Roll No.-17MBA0231

Topic-Marketing Strategies Of Tata Motors

[Link] the History of Tata motors in the Indian Automobile Market.

[Link] how to buy media space in local newspaper and classified listening. if we have the budget we
can run aids on local television and rent advertising billboards

[Link] our advertising to the right demographic.

[Link] up with special offers to run in our ads such giving away free insurance for one year or
Giving free maintenance for first three services.

[Link] an Test Drive incentive to get people into our showroom.

[Link] ads in magazines and on websites such as [Link], [Link], [Link] ,etc

[Link] a website and social media pages for our dealership and updating inventory daily.

[Link] Videos of the cars that we are selling to post on our website and social media platforms.

[Link] Referral program that rewards existing customer for sending people to in our showroom.

[Link] is 90% Conviction Only 10% Communication Of Our Conviction.

[Link] on Feature of the car are giving Benefit to The Customers. e.g, Tata Nexon will be capable of
a top speed of up to 180 kph. Tata have not yet put a number for the Nexon's fuel efficiency, however,
the tank capacity is 44 litres and it is expected to deliver 19-24 kmpl, depending upon the engine.
[Link] the psychology of the customers.

[Link] a new category in which we are the leader.

[Link] on the one word capturing on the mind of customers. e.g.,Google focus on word Search.
when we have to find something in the internet we use Google search engine.

[Link] Long term planning policy for long term profits.

[Link] is transfer of enthusiasm. How much we are emotionally, mentally, spiritually connected with
our product.

[Link] the competition in the market and focusing on Research and Development
Department of the company to provide new technology at low price to our customers.

[Link] how to resolve conflict in the organization.

[Link] good and effective Services to the customers.


[Link] with customers of different mind set.

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