Back Panel Heading Company Name
This is a good place to briefly, but Street Address
COMPANY
NAME
effectively, summarize your products or
services. Sales copy is typically not included City, ST ZIP Code
here.
Telephone
Your business tagline here
Fax
Email
Product/Service Information
Phone: 325.555.0125
STRUCTURING YOUR
CONTENT
You have a number of alternatives for AN ALTERNATE APPROACH
organizing the content of your brochure. You
might choose to devote each column to a
separate point or theme, such as quality and On the other hand, you might want to organize
value. Remember, these points should tie in your information as a continual stream of
with your introductory text on the first page of information broken up into smaller, “easy to
the brochure. chew” chunks. These smaller chunks can be
separated by a descriptive subheading, like the
one that begins this paragraph. If this is the
approach you prefer, you can make use of linked
text boxes, which allow text to flow from one
column to the next.
OVERVIEW HEADLINE A text box offers a flexible way of displaying text
and graphics; it’s basically a container that you
When readers open the brochure, this is the can resize and reposition. By linking a text box
first text they will see, making this a good on one page with a text box on another, your
place to briefly but effectively summarize the article automatically flows from one page to
products or services that you offer. another.
Make this text compelling and interesting so This area can be used to give the reader clear
that readers will want to read the rest of the instructions for the next steps that you hope
brochure. Be sure to keep the scope of this they will take. It may be a number you want
introduction narrow enough so that you can them to call, a Web site you want them to
adequately cover the concepts you raise visit, or information you want them to fill out.
here in the limited space of the rest of the Whatever the case, this information should be
brochure. clear, brief and engaging enough to motivate
the reader to make that small decision to
move forward.