A REVIEW ON BIG DATA ANALYTICS VIA SOCIAL MEDIA
Ms.T.K.ANUSUYA*1, Ms.A.PREETHI 2
*1 Head & Assistant Professor, PG Department of Computer Science, Bon Secours College for Women
[email protected] 1
2 M.Sc Computer Science, Bon Secours College for Women, Thanjavur.
[email protected] 2
ABSTRACT
Analytics is very important in all fields in order to make decisions over certain facts. Social media analytics is the
process of collecting information from various social media platforms, websites and blogs. This analytics is done
to make effective business conclusions. The usage of social media has become the latest trend in today’s world.
Social data analytics is not about just collecting likes and comments shared by individuals but it has become the
platform for many trademarks to bring out promotion. Applications such as marketing, elections widely used
social data to make predictive decisions. Some of the approaches followed are forming hypothesis, getting deep
into the data, mapping events etc. This analytics can also be done in applications such as business, Change in
amendments, Education, Demonetization etc. The challenges faced are metrics formed by social media should
reach the right people, unstructured data being difficult to proessthis paper discusses about the model, theme,
performance evaluation, advantages and disadvantages under literature survey. Key Words: social media; insights;
datasets; analysis; challenges
I. INTRODUCTION natural language process as trend in the markets. Retail
traders, big banks and many others are using analytics
Big data is nothing but huge amount of data which for making decisions. Moving on to the next
cannot be processed using traditional methods. The application, it is the media. Big data is widely used in
data to be processed may be structured, unstructured or media, since it has now reached the users through
semi structured. These data come from various sources much hand held devices. Here analysis is done on the
such as sensor data, transactional data, cameras, consumer insights, social media content and
microphones and lot more of resources. On these large understanding pattern. Real time examples of
data sets analytics is performed in order to obtain application using Big data are Spottily, Amazon Prime
undiscovered insights. Based on facts, everyday etc. Next widely used sector is Healthcare. This sector
petabytes of data are being generated and now it has has access to huge sets of the data as they handle much
come up to zeta data. All social media platforms in number of patients and their respective data.
which billions of users are connected generate huge
data which can be of any type such as text, images, II. METHODS AND MATERIAL
audio, video, gif, etc. Big data is highly used in many
applications because each and every field now LITERATURE SURVEY
generates tones of data which need to be processed at A. Can Twitter save lives? A Broad scale study on
one point of time. Let us discuss the various Visual Social Media Analytics for Public Safety Theme:
applications in which Big data is being used. The According to Dennis Thom et al. presents that
foremost is the Banking in which Securities Exchange nowadays the social media is being used for
Commission is being used to monitor various activities. commercial purpose rather than safety. The paper gives
At present, they are using the network analytics and a clear understanding on the crisis intelligence field
12
study via Twitter data during the flood on German algorithms, tools and techniques used in the above
2013. Scatter Blogs systems was introduced to discussed papers. The social Media analytics is the
implement other techniques. The second phase main resource to perform analysis. It is actually the
sketched out a system based on the feedback about process of developing informative tools to collect and
Scatter Blogs and a comparison is made between both summarize the data. The usage of social media has
the systems. B. Big Data Analytics in Healthcare been evolving more as the days pass by. It has been
Theme: Based on the field of healthcare Big Data used for many positive as well asnegative usage. It all
analytics and its benefits with the methodologies used depends upon the attitude of the users. Facebook,
and its outcomes and the challenges faced are YouTube and Twitter are in the first, third and tenth
discussed here according to Wullianallur Raghupathi et position on account of the usage. In general the
al. C. Big Social Data Analytics for Public Health: analysis process comprises of three stages Capture,
Face book Engagement and Performance Theme: Understand and Present. Topic modeling is also one of
analysis of Facebook data using unsupervised learning the important techniques being used in above papers.
indicates recent tendency of user engagement in public Hence Social media analytics is highly used in the
health has been increased as observed by Nadia Straton analysis that is performed on demonetization.
et al. D. SoLoMo analytics for Telco Big Data
monetization Theme: The reference has observed that III. RESULTS AND DISCUSSION
the world can be accessed using the mobile internet.
This has helped widely in Business. The algorithms
and technologies used in this paper are used to find out
the insights with the help of social, location and mobile
data of the individual. E. Impact of Demonetization on
Indian Economy Theme: India has the highest rate of
currencies. 87% of the currencies are rotating in the
form of Rs.500 and Rs.1000. These currencies become
the source of income either by working under
organizations or through illegal enterprise. This paper
by Dr. Pratap Singh et al. presents the impacts after the
process of demonetization occurred in India. CONCLUSION
EXISTING PROCESS This paper presents about the introduction,
Big data is nothing but huge amount of data which characteristics, applications and limitations of Big data.
cannot be processed using traditional methods. The Then about the introduction about social data analytics
data to be processed may bestructured, unstructured or which is the source for performing analysis. The
semi structured. These data come from various sources literature study includes the proposed work, used tools
such as sensor data, transactional data, cameras, and techniques in each respective paper. It also
microphones and lot more of resources. On these large contains the overall observations with the futuristic
data sets analytics is performed in order to obtain solutions where it has been discussed about the steps
undiscovered insights. Based on facts, everyday involved in analysis and the applications. The
terabytes of data are being generated and now it has conclusion and the reference for the above surveyed
come up to zeta data. All social media platforms in paper are also included.
which billions of users are connected generate huge FUTURE ENHANCEMENT
data which can be of any type such as text, images, According the literature study that we did on the paper,
audio, video, gif, etc. there were many techniques for analysis that were
PROPOSED METHODOLOGY implied on social data. This was especially to gather
It has been observed that each paper has used different insights and make efficient decisions so that it becomes
techniques which have their own pros and corns. The useful for the users who wish to do research based on
techniques overall used are Scatter Blogs, SoLoMo, the problem. The first step process is to collect data
IBM Big Insights each used for a purpose such as from the social networks such as Twitter, Facebook.
analysis, storage, streaming real time data etc. We have The data can be easily retrieved through the API
decided to take the positive features of all the (Application Programming Interface) of the respective
platform. Sometimes it is requested to pay in order to
retrieve the data as they might keep their resources
secure. The next step processes it to perform analysis
on the retrieved data. This process can also make use of
R studio and flume platform to store the data and
perform analysis. The outcome is derived in any of the
formats such as Graph, line or pie chart.
IV.REFERENCES
[1] Dennis Thom, Robert Kruger, Thomas Ertl, “Can
Twitter Save Lives? A Broadscale Study on Visual
Social Media Analytics for Public Safety”, IEEE
Transactions on Visualization and Computer Graphics,
2015.
[2] Wullianallur Raghupathi and Viju Raghupathi, “Big
data Analytics in Healthcare: promise and potential”,
Raghupathi and Raghupathi Health Information
Science and Systems, 2014.
[3] Nadiya Straton, Kjeld Hansen, Raghava Rao
Mukkamala, Abid Hussain, TorMorten Grønli Henning
Langberg and Ravi Vatrapu, “Big Social Data
Analytics for Public Health: Facebook Engagement
and Performance”, IEEE 18th International Conference
on e-Health Networking, Applications and Services
(Healthcom), 2016.
[4] H. Cao, W.S. Dong, L.S. Liu, C.Y. Ma, W.H. Qian,
J.W. Shi, C.H. Tian, Y. Wang, D. Konopnicki, M.
Shmueli-Scheuer, D. Cohen, N. Modani, H. Lamba, A.
Dwivedi, A. A. Nanavati, M. Kumar, “SoLoMo
analytics for telco Big Data monetization”, IBM J.
RES. & DEV. VOL. 58 NO. 5/6 Paper 9
September/November, 2014.
[5] Dr. Partap Singh, Virender Singh, “Impact of
Demonetization on Indian Economy”, 3rd International
Conference on Recent Innovations in Science,
Technology, Management and Environment, 18th
December, 2016
[6] Weiguo Fan, Michel D. Gordan, “Unveiling the
Power of social Media Analytics”
[7] Dr. Sunitha V Gangier, Ranganatha B,
“Demonetization and its impact on Social
Development”, INDIAN JOURNAL OF APPLIED
RESEARCH, January 2017
