4.
1 DATA ANALYSIS AND
INTERPRETATIONS
TABLE NO. 4.1.1
What is your Occupation?
occupation response
Businessmen 60
Teaching 10
Defence 5
Any other 25
Interpretation: 60% Respondents are Businessman, 10% respondents are
teachers, 5% respondents are from defence and 25% respondents are from other
occupations.
CHART NO. 4.1.1
What is your Occupation?
BUSINESS
25
TEACHING
60
10
DEFENCE
5
OTHERS
TABLE NO. 4.1.2
Which Car do you Own?
cars response
SUZUKI 60
Tata 10
Fiat 0
Hyundai 25
Any other 5
Interpretation: 60% respondents are having SUZUKI cars, 25% are having
Hyundai cars, 10% are having TaTa, 5 % are having others brand cars and
nobody is having fiat.
CHART NO. 4.1.2
Which Car do you Own?
Maruti
5%
Tata
25%
Fiat
0% 60%
10%
Hyundai
Any other
TABLE NO. 4.1.3
Have you Finance your Car?
YES 40
NO 60
Interpretation: 60% respondents have not purchased their cars on finance
scheme and 40% of respondents have purchased their cars on finance scheme
CHART NO. 4.1.3
Have you Finance your Car?
YES
40% YES NO
NO
60%
TABLE NO. 4.1.4
Who prompted you to buy the Car?
Friends & relatives 50
Past experience 15
Dealer recommendation 10 .
Word of mouth 15
Advertisement 10
Any other 0
Interpretation: 50% respondent says that friends and relatives prompted them
to purchase car, 15% says past experience, 10% says dealer recommendation,
15% says word of mouth, and 10% says Advertisements
CHART NO. 4.1.4
Who prompted you to buy the Car?
0
10
15
50
10
15
FRIENDS & RELATIVES PAST EXPERIENCE DEALER'S RECOMMENDATION
WORD OF MOUTH ADS ANY OTHER
TABLE NO. 4.1.5
What attribute do you consider
While purchasing a Car?
Price 40
Performance 25
Resale value 10
Maintenance cost 5
Fuel efficiency 15
Finance scheme 5
Interpretation: Most of the Respondent 40% says that they consider price
attribute, 25% says performance, 10% says resale value, 5% says maintenance
cost, 15% says that fuel efficiency and 5% says that finance scheme.
CHART NO. 4.1.5
What attribute do you consider
While purchasing a Car?
45 40
40
respondents
35
30 25
25
20 15 Series1
15 10
10 5 5
5
0
e ce ue st c y e
ir c n l o n m
P a va e c cie he
orm ale nc f fi s c
f e
er e s ena el n ce
P R t
ia n Fu ina
M F
TABLE NO. 4.1.6
Effect of price on purchase decision
Strongly Agree N. A. nor Disagree Strongly
Agree Disagree Disagree
Price 65 35 0 0 0
Interpretation: 65% are strongly agreed, 35% are agreed and others gave no
response.
CHART NO. 4.1.6
Effect of price on purchase decision
70
60
50
40
30
20
10
0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
respondents 65 35 0 0 0
TABLE NO. 4.1.7
Effect Of Fuel Efficiency On Purchase Decision
Strongly Agree N.A nor Disagree Strongly
Agree Disagree Disagree
Fuel 15 75 10 0 0
Efficiency
Interpretation: 75% persons are agreed, 15% are strongly agreed, and 10%
have no response.
CHART NO. 4.1.7
Effect Of Fuel Efficiency On Purchase Decision
80
70
60
50
40
30
20
10
0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
respondents 15 75 10 0 0
TABLE NO. 4.1.8
Effect of Resale Value on Purchase Decision
Strongly Agree N..A nor Disagree Strongly
Agree Disagree Disagree
Resale 5 85 5 5 0
Value
Interpretation: mostly 85% persons are agree, 5% are strongly agree, 5%
are disagree and 5% gave no response.
CHART NO. 4.1.8
Effect of Resale Value on Purchase Decision
90
80
70
60
50
40
30
20
10
0
Strongly Agree N.A. nor Disagree Strongly
Agree Disagree Disagree
respondents 5 85 5 5 0
TABLE NO. 4.1.9
Effect of MAINTAINANCE COST on Purchase Decision
Strongly Agree N.A nor Disagree Strongly
agree Disagree Agree
Maintenance 10 55 35 0 0
Cost
Interpretation: 55% are agree, 35% give no response, and 10% are strongly
agree.
CHART NO. 4.1.9
Effect of MAINTAINANCE COST on Purchase Decision
60
50
40
30
20
10
0
Strongly Agree Agree N.A. nor Disagree Disagree Strongly Disagree
respondents 10 55 35 0 0
TABLE NO. 4.1.10
Effect of PERFORMANCE on Purchase Decision
STRONGLY AGREE N.A NOR DISAGREE STRONGLY
AGREE DISAGREE DISAGREE
Performance 45 50 5 0 0
Interpretation: 45% are strongly agreed, 50% are agreed, and 5% gave
no response.
CHART NO. 4.1.10
Effect of PERFORMANCE on Purchase Decision
50
45
40
35
30
25
20
15
10
0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
Respondents 45 50 5 0 0
TABLE NO. 4.1.11
Effect of FINANCE SCHEME on Purchase Decision
Strongly Agree N.A nor Disagree Strongly
Agree Disagree Disagree
Finance 25 40 15 20 0
Scheme
Interpretation: 25% are strongly agreed, 40% are agreed, 15% gave no
response and 20% are strongly disagree.
CHART NO. 4.1.11
Effect of FINANCE SCHEME on Purchase Decision
40
35
30
25
20
15
10
0
Strongly Agree Agree N.A. nor Disagree Strongly
Disagree Disagree
Respondents 25 40 15 20 0
TABLE NO. 4.1.12
Ranking of cars after considering all attributes
SUZUKI 60
Hyundai 25
Tata 15
Fiat 0
Interpretation: SUZUKI is at first Rank, Hyundai is at 2nd Rank and TATA
is at third Rank, FIAT is at fourth Rank.
CHART NO. 4.1.11
Ranking of cars after considering all attributes
70
60
50
40
30
20
10
0
Maruti hyundai TaTa Fiat
SUZUKI
Very High Satisfactory Low Very
High Low
Price 10 65 10 15 0
Fuel Efficiency 15 55 25 5 0
Resale value 20 40 40 0 0
Performance 20 55 25 0 0
Maintenance 5 10 60 15 10
cost
Finance 0 40 30 30 0
Scheme
HYUNDAI
Very High Satisfactory Low Very
High Low
Price 25 65 10 0 0
Fuel 30 45 25 0
Efficiency
Resale value 25 45 30 0
Performance 5 30 55 10 0
Maintenance 55 35 10 0
cost
Finance 5 40 50 5 0
Scheme
TATA
Very High Satisfactory Low Very
High Low
Price 30 40 20 10 0
Fuel 10 35 45 10 0
Efficiency
Resale value 0 10 30 40 20
Performance 0 35 55 10 0
Maintenance 15 45 30 10 0
cost
Finance 10 30 40 10 10
Scheme
FIAT
Very High Satisfactory Low Very
High Low
Price 20 70 10 0 0
Fuel 5 25 60 10 0
Efficiency
Resale value 0 0 25 65 10
Performance 0 5 80 15 0
Maintenance 10 55 30 5 0
cost
Finance 10 30 55 0 5
Scheme
