DrM GR

Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

DrM GR
Educat
ional
andResear
chI
nst
it
ute

Uni
ver
sit
y

MBA
Cur
ri
cul
um andSy
ll
abus

(
Appr
ovedatt
heBoar
dofst
udi
esMeet
inghel
don12/
06/
2015)

(
Appr
ovedatt
heAcademi
cCounci
lMeet
inghel
don15/
09/
2015)

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page1
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Pr
ogr
am Str
uct
uref
orMBA(Ful
lTi
me)
FI
RSTSEMESTER

COURSECODE Cour
seTi
tl
e DEPT L T P C

MBA15G001 Management Concept s & Or gani

zat
ion MBA 3 0 0 3
Behavior
MMA150001 Stat
isti
calMethodsForManagers MBA 2 1 0 3
MBA15G002 Manager i
alEconomics MBA 3 0 0 3
MBA15G003 AccountingforManagerial
Deci
sions MBA 3 0 0 3
MBA15G004 BusinessLegisl
ati
ons MBA 3 0 0 3
MBA15G005 Entr
epreneurshi
pDev el
opment MBA 3 0 0 3
MBA15L001 BusinessCommuni cati
on MBA 2 0 2 2
MBA15L002 Comput erAppli
cat
ionforBusi
ness MBA 1 0 3 2
SUBTOTAL 22

SECONDSEMESTER

COURSECODE Cour
seTi
tl
e DEPT L T P C

MBA15G006 ResearchMet hodology MBA 3 0 0 3

MMA150002 OptimizationTechni quesforManager
s MBA 2 1 0 3
MBA15G007 Fi
nanc ialManagement MBA 3 0 0 3
MBA15G008 Cost&ManagementAccount ing MBA 3 0 0 3
MBA15G009 Product i
on&Oper ationsManagement MBA 3 0 0 3
MBA15G010 MarketingManagement MBA 3 0 0 3
MBA15G011 HumanResour ceManagement MBA 3 0 0 3
MBA15G012 BusinessI nf
ormat i
onSy st
em MBA 3 0 0 3
SubTot al 24

SUMMERTRAI
NING(
6WEEKS)
COURSECODE Cour
seTi
tl
e DEPT L T P C

MBA15 SUMMERPROJECT MBA 0 0 0 1

SubTot
al 1

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page2
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

THI
RDSEMESTER
COURSECODE Cour
seTi
tl
e DEPT L T P C

MBA15G013 Str
ategicManagement MBA 3 0 0 3
MBA15G014 I
nternatonalBus
i inessManagement MBA 3 0 0 3
MBA15 Special
izat
ion:
I MBA 3 0 0 3
El
ective1
MBA15 El
ective2 MBA 3 0 0 3
MBA15 El
ective3 MBA 3 0 0 3
MBA15 Special
i
zati
on:II MBA 3 0 0 3
El
ective1
MBA15 El
ective2 MBA 3 0 0 3
MBA15 El
ective3 MBA 3 0 0 3
SubTot al 24

FORTHSEMESTER
COURSECODE Cour
seTi
tl
e DEPT L T P C

MBA15 Proj
ectWork(8Weeks) MBA 0 0 0 15
MBA15 Busi
nessEthi
cs MBA 3 0 0 3
MBA15 Contempor
arySeminar MBA 0 0 2 1
SubTotal 19

TOTALNOOFCREDI
TS–90

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page3
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

LI
STOFELECTI
VES

ELECTI
VE-MARKETI
NG
S.
No [Link] Tit
leofSubj
ect L T P C
1 BrandManagement 3 0 0 3
2 RetailManagement 3 0 0 3
3 MBA15GE03 CustomerRel ationshipManagement 3 0 0 3
4 MBA15GE04 Businesst oBusi nessMarketing 3 0 0 3
5 I
nternationalMar keti
ngManagement 3 0 0 3
6 MarketingResear c
h 3 0 0 3
7 ConsumerBehav i
our 3 0 0 3
8 MBA15GE08 Digi
talMar keting 3 0 0 3
9 I
ntegratedMar ket i
ngCommuni cat
ion 3 0 0 3
10 I
ndust r
ialMar ket i
ng 3 0 0 3
11 EventManagement 3 0 0 3
12 Servi
ceMar keting 3 0 0 3

ELECTI
VE-HUMANRESOURCEMANAGEMENT
S.
No [Link] Tit
leofSubj ect L T P C
1 PerformanceManagement 3 0 0 3
2 Empl oy mentLegi sl
ati
on 3 0 0 3
3 MBA15GE15 TalentManagement 3 0 0 3
4 StrategicHumanResour ceManagement 3 0 0 3
5 HumanResour cePl anni
ng 3 0 0 3
6 MBA15GE18 I
ndust rialRelat
ion&LabourWel f
are 3 0 0 3
7 Organi zat
ionalChange&Dev elopment 3 0 0 3
8 ManagementTr aini
ng&Dev elopment 3 0 0 3
9 Transnat i
onal HumanResour ceManagement 3 0 0 3
10 Counsel li
ngSk il
lsforManagers 3 0 0 3
11 Cross-Cul t
uralManagement 3 0 0 3
12 MBA15GE24 Cor porateGov ernance 3 0 0 3
13 Leader shipManagement 3 0 0 3

ELECTI
VE-FINANCE
Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page4
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

S.
No [Link] Tit
leofSubj ect L T P C
1 TaxationManagement 3 0 0 3
2 I
nternational FinanceManagement 3 0 0 3
3 Str
ategi cFinancial Management 3 0 0 3
4 MBA15GE29 ManagementofFi nanci
alServi
ces 3 0 0 3
5 BankingManagement 3 0 0 3
6 MBA15GE31 SecurityAnal ysisAndPor tf
oli
oManagement 3 0 0 3
7 WorkingCapi talManagement 3 0 0 3
8 MBA15GE33 Corporat eFinance 3 0 0 3
9 Fi
nanc ialDerivatives 3 0 0 3
10 Managi ngNon- ProfitOr
ganizat
ion 3 0 0 3

ELECTI
VE–I
NFORMATI
ONSYSTEMS
S.
No [Link] Tit
leofSubj ect L T P C
1 DataBaseManagementSy st
em 3 0 0 3
2 Enterpri
seResourcePl anni
ng 3 0 0 3
3 SoftwareQuality
&Pr ojectManagement 3 0 0 3
4 ManagementSuppor tSy st
em 3 0 0 3
5 Knowl edgeManagement 3 0 0 3
6 E-Commer ceTechnol ogyManagement 3 0 0 3
7 Model li
ng&Simulat
ion 3 0 0 3
8 System Analysi
s&Des i
gn 3 0 0 3

ELECTI
VE–SUPPLYCHAI
NMANAGEMENT
S.
No [Link] Tit
leofSubject L T P C
1 MBA15GE44 AdvancedSuppl yChainManagement 3 0 0 3
2 MBA15GE45 BusinessLogi st
ics 3 0 0 3
3 Purchasing&Suppl yChainManagement 3 0 0 3
4 MBA15GE47 GlobalLogisti
cs 3 0 0 3
5 I
nternati
onal SupplyChainManagement 3 0 0 3

ELECTI
VE–SPORTSMANAGEMENT
S.
No [Link] Ti
tl
eofSubject L T P C
1 Or
ganizat
ion&ManagementI
nSpor
ts 2 1 0 3
2 AmateurAndProf
essi
onal
Sport
s 2 1 0 3

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page5
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

3 Managi ngAndPr omot ingSpor t

sEv ent
s 2 1 0 3
4 Admi ni
strati
onOfSpor tsOrganizat
ions 2 1 0 3
5 Ethi
csInSpor ts 2 1 0 3
6 SpectatorManagement 2 1 0 3
7 FundingInSpor ts 2 1 0 3
8 SportsTraini
ngAndCondi ti
oni
ng 2 1 0 3
9 LeadershipPrinci
plesInSpor ts 2 1 0 3
10 Managi ngSpor t
sOr ganizati
on 2 1 0 3
11 PsychologyOfSpor ts 2 1 0 3
12 Adverti
sing,Publi
cRel ationAndSponsor shi
pInSpor
ts 2 1 0 3
13 SportsMar keti
ng 2 1 0 3
14 BasisOfSpor tsMedi cineAndNut r
it
ion 2 1 0 3
15 SportsFacili
ti
esPlanni ngAndManagement 2 1 0 3
16 SportsLawAndRi skManagement 2 1 0 3

ELECTI
VE–HOSPI
TALMANAGEMENT
S.
[Link] Ti
tl
eofSubj
ect L T P C
No
1 Hospi
tal
Archi
tect
urePl
anni
ng&Des
ign 3 0 0 3
2 MBA15GE66 Hospi
tal
Oper
ati
on 3 0 0 3
3 MBA15GE67 Hospi
tal
Inf
ormat
ionSy
stem 3 0 0 3
4 MBA15GE68 Heal
thLaw&Pol
ici
es 3 0 0 3
5 HumanResour
ceManagementi
nHospi
tal 3 0 0 3

ELECTI
VE–TOURI
SM MANAGEMENT
S.
No [Link] Ti
tl
eofSubject L T P C
1 MBA15GE70 Hospit
ali
tyManagement 3 0 0 3
2 Tour
ism Pl
anningandMar ket
ing 3 0 0 3
3 MBA15GE72 I
nter
nati
onalTouri
sm Management 3 0 0 3
4 MBA15GE73 Tour
ism Pr
oducts 3 0 0 3
5 I
nter
nati
onalHospit
ali
tyLaw 3 0 0 3

ELECTI
VE–I
NTERNATI
ONALBUSI
NESSMANAGEMENT

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page6
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

S.
No [Link] Ti
tl
eofSubj
ect L T P C
1 MBA15GE75 I
nter
nat
ional
Bus
inessEnv
ironment 3 0 0 3
2 MBA15GE76 I
nternat
ionalEconomi cOrganisati
ons/ 3 0 0 3
3 I
nternat
ionalBusinessEthics 3 0 0 3
4 CrossCultur
eBusi nessManagement 3 0 0 3
5 I
nternat
ionalLogisti
csManagement 3 0 0 3
6 ForexManagement 3 0 0 3
7 MBA15GE81 I
nternat
ionalTrade–Expor tProcedur
e&Pr
omot
ion 3 0 0 3
8 I
nternat
ionalBusinessNegot i
ati
ons 3 0 0 3

ELECTI
VE–OPERATI
ONSMANAGEMENT
S.
No [Link] Tit
leofSubj
ect L T P C
1 MBA15GE83 AdvancedMater
ial
sManagement 3 0 0 3
2 AdvancedOper ati
onsResearch 3 0 0 3
3 MaintenanceManagement 3 0 0 3
4 Producti
onPlanning&Control 3 0 0 3
5 MBA15GE87 Purchasing&Inventor
yManagement 3 0 0 3
6 MBA15GE88 TotalQuali
tyManagement 3 0 0 3

ELECTI
VE–ENTREPRENEURSHI
PMANAGEMENT
S.
No [Link] Tit
leofSubject L T P C
1 Entr
epreneuri
alFi
nance 3 0 0 3
2 Entr
epreneur
shi
pDev el
opment 3 0 0 3
3 Proj
ectManagement 3 0 0 3
4 TechnologyI
nnovat
ion&sustai
nabl
eent
erpr
ise 3 0 0 3
5 Busi
nessPlan&Ethics 3 0 0 3
6 ManagingDiver
sit
y 3 0 0 3

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page7
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Isemest
er

MBA15G001 MANAGEMENTCONCEPTSANDORGANI
ZATI
ONALBEHAVI
OUR L T P C
3 0 0 3

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page8
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTIVES:
 Thi scourseisai
medataddressingthecontempor
aryissues,whichf
allunderthebroadti
tl
e
ofmanagement ,
andit
sfuncti
ons.
 Ther ewi l
lal
sobeanatt
empttoanalyzethebehavi
orofindi
vidual
swit
hinanor gani
zati
onand
theissuesofworki
ngwit
hothergrouporteams.

UNIT–I 9hours
Management–defini
ti
on,evol
uti
on–nat ureofmanagement–dist
inct
ionbet
weenadmi ni
str
ati
on
andmanagement,MBO,Managementf unctions– pl
anni
ng,or
gani
zati
on,moti
vat
ing,cont
roland
funct
ionsAr
eas-
operat
ions–market
ing,
finance,
HR

UNIT–I I 9hours
Organizing defi
niti
ons – pr ocess oforganizat
ion – i
mportance oforganizat
ion – or
ganizat
ion
str
uctur e–or gani
zationalchart-andmanagi ngHRandcommuni cati
ng-typesofcommuni cati
on–
for
mal communi cati
on–f eaturesoffor
mal communi cat
ion,
mot i
vat
ingandl eadi
ng

UNIT–I II 9hours
Behaviorofanindi
vi
duali
nanorganizat
ion–atti
tude,val
ue,jobsat
isfact
ion,per
sonal
it
y ,per
cept
ion,
conceptsoflearni
ng,motiv
ati
on,theori
esand applicat
[Link] behavior– str
uctureprocess,
deci
sionmaking,workt
eam –dif
fer
entfrom gr
oup.

UNIT–IV 9hour
s
Powerandpol
it
ics,dir
ect
ing–charact
eri
sti
csofdirect
ing–import
anceofdir
ecti
ng–pr i
ncipl
esof
di
rect
ing– t
echniquesofdir
ect
ing,organi
zat
ionalcultur
e,or
gani
zat
ionalworkcul
tur
eandwor k
desi
gn

UNIT–V 9hour s
HRpol i
ciesandpr
acti
ces,Defi
nit
ionsofsuper
visi
on–qual
it
iesofagoodsuper
visor
-responsibil
i
ties
orfuncti
onsofasupervi
sor,apprai
salofperf
ormance–spanofsuperv
isi
onmanagingthef uture–
newwor ker/neworgani
zati
onetc.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. StephenPRobbi ns,Organizat
ionalBehavi
or,PHI,15thediti
on,2012ISBN10:0132834871/ 0-13-
283487-1ISBN13: 9780132834872
2. KoontzO’Dannel,Pri
ncipl
esofManagement–McGr awHi l
lPubli
shi
ngCo. LTD,5thedi
ti
on,2008
3. PeterDrunker,Thepr acti
ceofmanagement– Al l
iedPublicat
ions.2010,I SBN:0062005448,
9780062005441
4. LM Pr asad,Pri
nciplesandPr acti
ceofManagement ,Sul
tanChand&Sons. ,7thedit
ion,2007,
ISBN:818054575X, 9788180545757
5. StewardBlack&Ly manW Por ter,Management–Meet i
ngnewchal l
enges,Prenti
ceHall
,October
1st2004,ISBN:0131430084( I
SBN13: 9780131430082)

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page9
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MMA150001 STATI
STI
CALMETHODSFORMANAGERS L T P C
2 1 0 3

OBJECTIVE:
 St at
ist
icsplaysav er
yimpor t
antandcr uci
alroleintheprocessofdeci
sion-
makingi
nallki
nds
ofbusiness,bot
hnationalaswellastransnational.
 Thor oughknowl edgeofst ati
sti
caltoolsandt hei
rbusinessappli
cat
ionshelpmanagersin
thei
rdai l
y admi ni
str
ati
[Link] s cour se ai
ms t o devel
op and enrich t
he mindsetof
managementst udentstopreparethemsel v
esf orsuchchall
enges.

UNIT–I:Probabili
tyandRandom Variable 9hour s
Axi
omsofPr obabi
lit
y-condit
ionalpr
obabili
ty–Totalpr
obabi
l
ity–Baye’
stheor
m –Random var
iabl
e
–Probabil
i
tymassf unct
ion-Probabil
it
ydensit
yfuncti
on–Pr oper
ti
es–Moments[Defi
nit
ionsand
si
mpleproblems].

UNIT–I I
:TwoDi mensi
onalrandom var
iables 9
hours
Joi
ntdistr
ibut
ions–Mar gi
nalandcondi t
ionaldi
str
ibut
ions–Funct
ionsoft
wodi
mensi
onalr
andom
var
iabl
es–Cor rel
ati
on–Regr essi
on.

UNIT–II
I:St
andarddi
str
ibut
ions 9hour
s
Bi
nomial
–Poi sson–Geomet r
ic–Uni
for
m –Exponent
ial
–Nor
mal
dist
ri
but
ions

UNIT–IV:Sampl
in 9hour
s
Testsofsi
gni
fi
cance–Lar gesampletest
s–Mean–Pr opor
ti
ons–Smal
lsampl
etest
s-t
,F,Chi
-
squaret
est
s-I
ndependenceofat
tri
but
es,Goodnessoff
it
.

UNIT–V:Desi gnofExper
iment
s 9
hour
s
Anal
ysisofvari
ance-Onewayofclassi
fi
cat
ion-Twowayofclassi
fi
cat
ion–Desi
gnofExper
iment
s–
Completel
yrandomizedbl
ockdesi
gn-Randomizedbl
ockdesi
gn–Lat i
nsquar
edesi
gn.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Veer
araj
anT,Probabi
l
ity
,Stat
ist
ics&Random Processes,TataMcGraw Hi
l
lPubl
i
shi
ngCo.
,
3r
dediti
on2009,I
SBN13:978-
0-07-
066925-
3,I
SBN10:0-07-066925-
2

2. Venkatar
ama Kri
shnan,Probabi
l
ityand Random Pr
ocesses,MeenakshiAgenci
es,I
SBN:
0471998281,
9780471998280

3. GuptaSC,KapoorVK,Fundamental
sofMat
hemat
ical
Stat
ist
ics,
SChand&Co,
2014,
ISBN-
10:
8180545288,
ISBN-13:978-
8180545283

4. Richar
dILevi
n,[Link]
ati
sti
csf
orManagement
,7t
hEdi
ti
on,Pear
son,7t
hedi
ti
on,
2014,I
SBN:9781292039930

5. Sri
vast
avaTN,Shai
lajaRego,St
ati
sti
csforManagement,Tat
aMcGr
aw Hi
l
lPubl
i
shi
ngCo.
,
2008,I
SBN-
13:978-
0-07-
066029-
8,I
SBN-10:0-
07-
066029-
8

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page10
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15G002 MANAGERI
ALECONOMI
CS L T P C
3 0 0 3
Obj
ect
ives

 Topr ovi
deknowledgeonbasi cpri
nci
plesofMicroeconomicsandi t
sapplicat
iontobusi
ness
decisi
ons.
 Togi veanunderstandingofconceptsrel
atedtoDemand,Suppl y,Cost,Product
ion,Mar
ket
str
ucture,andPri
cing.
 Toint r
oducestudentst omacro-
economicconcepts–Nat i
onalincome,Infl
ati
on,Busi
ness
Cycle,Bal
anceofPay ment,Monet
aryandFiscal
Policy,andExchangeRates.

UNITI 9
hours
Int
roductiontoManager ialEconomi cs:Defi
niti
on,Natur
eandScope,Rel ati
onshipwi t
hot herareasin
Economi cs,Dist
incti
onbet weenEconomi csandManager i
aleconomi [Link] i
aldecisionmaki ng.
Fir
ms–nat ure,rat
ional
e&obj ecti
vesoff i
[Link] ior:Ut i
li
ty–meani ng&concept s,Law
ofdiminishi
ngmar gi
nalutil
it
y,equil
i
br i
um conditi
on,l
awofEquimar ginalutil
i
tyTheindif
ferencecur ve
analysi
s-i
ndiffer
encecur ve,budgetl i
neorbudgetconst r
aint
,theequi libr
ium positi
onoft angency,
changesi nincomeandpr i
ce,pri
ceef f
ect,substi
tut
ioneff
ect,i
ncomeef f
ect.

UNITII 9hours
Demand&Suppl yanal y
sis:Meaningofdemand, demandschedul e,
thedemandcur ve,l
awofdemand,
demandshi ft
[Link] ast
ici
tyofdemand–Pr i
ceel ast
ici
tyofdemand,cal cul
ati
ngelasti
citi
es,el
asti
cit
y
andrevenue,Incomeel asti
cit
yofdemand, Crosselasti
[Link] y
sisof
Suppl
y–Meani ng,thesupplyschedule,thesupplycurve,lawofsupply
,shif
tsinsupply
, Pr
iceel
asti
cit
y
[Link]
ibri
um ofSuppl yandDemand–equi li
brium wit
hsupplyanddemandcur v
es,eff
ectof
ashif
tinsuppl yordemand,i nterpr
etingchangesi npriceandquantit
[Link]
ngsupplyanddemand.
Demandest imationandf orecasti
ng:Basicmet hods

UNITIII 9hour s
TheoryofProduct i
on:MeaningofPr oduction,Basi
cconcepts-tot
al,average,andmar ginalpr
oduct,
shortrun and long [Link] Funct i
on,Law ofVar i
ableProportion and i
tst hreestages.
Producti
onf uncti
onwi thtwo v ari
ablei nputs– Isoquant
s– Meani ng,Propert
ies,IsocostLines,
Optimalcombi nati
onofr [Link] oductionFuncti
on:Allvari
ableinputs– Ret ur
nst oScal
e–
Meaningandt hreesit
uati
[Link] esofScope.

CostAnal ysi
s:DeterminantsofCosts,Costconceptsrelev
antf ormanagerialdeci
sionmaking-- -
--
-
ActualorAbsol uteCost s,Futur
eCosts,Incr
ement alCosts,I
mput edorI mpli
citandExpli
citCost,
Opportunit
yCost ,SunkCost s,OutofpocketCost s,AccountingandEconomi cCosts,Pr
ivateand
SocialCosts,Differ
encebet weencostconcepts,Fi
xedCost sandVariableCosts,Margi
nal
,Av er
age,
andTot [Link]
unandLongr uncosts–Meani ngofShor trun&l ongrun,AC,MC,TCi nshort
run&l ongrun,Fi
xedandVar i
ableCost
s.

UNITIV 9hours
Theor
y ofPri
cing:MarketCl
assi
fi
cat
ion:Per
fectCompetit
ion:Char
act
eri
sti
cs ofa perfect
ly
competi
ti
vemar
ket,suppl
yanddemandinperf
ectcompet
it
ion,Pri
ceandoutputdeter
minat
ioni
n

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page11
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

shortr un&l ongr [Link] y

:Monopol y–Char acter
isti
cs,nat
uralmonopol i
[Link] put
deter
mi nati
oni nshor trun&l [Link]
mi nat
ion:Meaning,Conditi
ons,Cri
teriaforMar ket
Segment ati
on, Fi rst Degree, Second Degr ee, and Thi rd [Link]
sti
c compet it
ion:
Charact eri
sti
cs, Pr i
ce and out put det ermination in shor t r un & l ong r un, Product
dif
ferent i
ati
[Link]
gopol y
:Char acteri
sti
cs,Kinked demand cur ve,Cartel
s:meani ng & t y
pes,Pr ice
l
eader ship:Meani ng,pr i
ce leadershi
p by a low- costfirm,pri
ce leadershi
p by domi nantf irm,
baromet r
[Link] y(Basics).Poweroft hemar keterr
egardi
ngpr iceset
tingi n
eachoft hesituat
[Link] ketFail
uresandPriceRegul at
ions.

UNITV 9hour s
Pri
cingPract i
ces:ProductLi fecy cl
ePr icing,New Pr oductPr icing-Ski mmingpr i
cing,Penetrat
ion
pri
cingProductl i
nepr i
cing,Mar kuppr icing,Cy cl
icalpricing,Predat oryPrici
ng,Li mitPr i
cing,Loss
LeaderPr i
cing,ValuePr icing& Bundl ing,Pr esti
gePr icing,Psy chol ogi
calPr i
cing,Rul eoft humb
pri
[Link]
pleproductpr i
cing,Transferpr i
cing,Lossleaderpr icing,Promot i
onal pri
cing,PeakLoad
Pri
cing,Publ i
cUt i
li
tyPricing,Tr ansferPr i
ci
ng,Admi nistered Pr i
[Link] Economi cconcept s:
Nati
onal i
ncomeconcept s, Infl
ati
on,Busi nessCy cle,Bal
anceofPay ment ,MonetaryandFi scal Pol
icy,
ExchangeRat es-Fi
xed&Fl exibl
e.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. SpencerM. HManager ialEconomi cs, Textpr oblemsandshor tcases.

2. D.M,Mi thani
.,ManagerialEconomi cs, TheoryAndappl icat
ion,Himalay
aPubli
shi
ng
3. Dewet [Link] cTheor y,[Link]&companyLt d.
4. Mithani,D.M,ManagerialEconomi cs-Theor y&appl icat
ions,Himalayapub.
5. Meht a,P,L,Manageri
al Economi [Link] ysis,problem &cases, Sult
anChand
6. Peterson,[Link] s,W. [Link] ialEconomi cs,4thed,prenti
ceHall
.
7. Abel&Ber nanke,Macroeconomi cs, 4thed,per sonpub
Froyen, Macroeconomics, 6thed.,Pear sonEducat ion

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page12
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15G003 ACCOUNTI
NGFORMANAGERI
ALDECI
SIONS L T P C
3 0 0 3
OBJECTI
VE:

 To i
ntr
oducebasicaccount i
ngconcepts,t
hesy
stem ofr
ecor
dingandsummar
izi
ngt
he
ef
fect
softransact
ionsoff
inanci
alst
atement

 Tomakethem pr
epar
efi
nalaccount
swi
thadj
ust
ment
sandgai
nknowl
edgeondepr
eci
ati
on
met
hods

 Tounder
standt
heasset
sandl
i
abi
l
iti
esav
ail
edi
nbusi
ness

 Toanal
yseandi
nter
prett
het
ransact
ionofabusi
ness

UNIT–I 9hours
INTRODUCTI ON TOACCOUNTANCY-Def i
nit
ion,Evol
uti
on,Relat
ionshi
pwi t
hot herareas,concept
s
andconv enti
ons,user
sofaccounti
nginf
ormation,Br
anchesofaccount ancy:concept,i
mpor t
ance,
object
ivesandscope,Book-
keepi
nganddoubl
eent r
ysyst
em, Accounti
ngequations.

UNIT–I I
9hours
ACCOUNTI NGCYCLE-Ruleofr ecor
dingbusinesstransact
ions,cl
assi
fi
cati
onofaccounts,Journal
entr
ies,ledgerposti
ng,balanci
ng ofl edgers,subsidi
ary books,prepar
ati
on oftri
albal ance-
Recti
ficat
ionofer
ror
sandtheiri
mpactwithjournal
entri
es

UNIT–I I
I 9
hours
ELEMENTS OFASSETS AND LI ABI
LITI
ES:-Asset
s:Element sofTangibl
easset
sandi nt
angibl
e
asset
s:-I nvent
ory
,Cash,Recei
vabl
esmanagementLiabil
i
ties,ConceptsofCapi
talandRevenue,
Fi
nancialStat
ementAnal
ysi
s–compar at
ive&commonsize(simpleprobl
ems)

UNIT–I V 9
hours
FI
NAL ACCOUNTS FRAME WORK -Pr eparat
ion ofTradi
ng Account
,Profi
tand loss Account,
prepar
ati
onofBalancesheetwi
thadj
ustments(
baddebtsandpr ov
idi
ngprov
isi
onfordoubtf
uldebts,
di
scounts,cont
ingenci
es,
pri
ory
earexpensesetc.
).Pr
eparat
ionofI
ncomeandExpensesstat
ement

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page13
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–V 9hours
DEPRECIATI
ONI nt
roduct
ion,
need,
methodsofdepr
eci
ati
on:St
rai
ghtl
i
nemet
hod,
Wri
tt
endownv al
ue
method,
annuit
ymet hod(I
ncl
udi
ngprobl
ems)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. [Link] tachar yy
a, Financi
alaccount i
ngf orBusinessmanagerPHIPubl i
cati
on,3r d
Editi
on, 2006,ISBN: 8120330137, 9788120330139
2. M. [Link]. M. Agar wal,Grewals,[Link]
on,S.
ChandPubl i
cati
on,
4thEdi ti
on,2014, I
SBN: 9788121928717
3. [Link],Introduct i
ont oAccount ancy,S.
[Link] i
cati
on.Dec1,2010,ISBN-10:
8121905699, I
SBN- 13:978-8121905695
4. Paul i
neWeet man,Fi nancialandManagementAccount i
ng,Financi
alTimesPr ent
iceHal l
,
2006, ISBN:0273703692, 9780273703693
5. [Link] and K. [Link] CostAccount i
ng,Kal y
aniPubl i
shers,Ludhi
ana,2000,I SBN:
8176635243, 9788176635240

MBA15G004 BUSI
NESSLEGI
SLATI
ONS L T P C
3 0 0 3
OBJECTIVE:
 Theobj ecti
veofthi
scourseistoacquai ntthestudentwit
hvar
iousl
awswhi char
etobe
observ
edinperf
ormingt
heday-t
odaybusiness.
 Theemphasi shereisondif
fer
entlat
estpr ov
isi
onsoft hel
awandhowthesecanbeusedi
n
thebesti
nter
estoft
heorgani
zati
onwithoutviol
ati
ngthem.

UNIT–IBusi nessOrganizati
on&Cont ractAct,1872 9hour s
TypesofBusi nessOr ganizat
ion:Propriet
orship,Partner
shipandCompany,Var i
ousRegistr
ations
underdi
ffer
entacts,TheIndianContractAct,1872:Essential
sofaVali
dContr
act,Sect
ion18,29,Void
andVoidableContractsandVoi dAgreement s,Secti
on19t o30,32,
36,56,
Perfor
manceofCont r
act s,
BreachofaCont r
actandi t
sRemedi es,Quasi-Contr
acts.

UNIT–I ICompaniesAct, 1956: 9hour s

TheCompani esAct,1956:Ty pesofCompani es,
Format i
onofaCompany ,Memor
andum andArti
cles
ofAssociati
on,ShareholdersandDebent ur
eHol ders,Sect
ion41,Pr
omot er
sofCompany,Duti
esof
promoters,
Direct
ors:TypesofDi rect
or,
Legalpositi
onofdirect
or,
Quali
fi
cati
on&Di
squal
ifi
cat
ionofa
di
rect
or,Restri
cti
[Link] rector
s.

UNIT–I III
ndianPartner
shi
pAct,1932: 9hour
s
TheIndianPar t
nershipAct
,1932:Defini
ti
onandNatur
eofPartner
ship,Secti
on2to8,Formati
onof
Part
nership,Sect
ion56t o71,Ri
ghts,Duti
esandLi
abi
li
ti
esofPart
ners,Sect
ion17,
21,25to27,29,
31
to33,
35–37, Di
ssoluti
onofPart
nershipFi
rm.

UNIT–IVSal esofGoodsAct,1930: 9hours

TheSalesofGoodsAct1930: Contractofsal
e,Essent
ialel
ementsofcont
ractofsal
e,Warr
anti
es&
Condi
ti
on,Di ff
erence bet
ween sal e & Agr
eementt o sale,Sal
e & Hire pur
chase,Types of
Goods(
Exist
ing,Futur
e,Cont
ingent
).

UNIT–V
Negot
iabl
eInst
rumentAct
,1881:

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page14
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

9hours
TheNegoti
abl
eInstr
umentAct,1881:Nat
ureandTy pes,Negot
iat
ionandAssi
gnment
,Hol
deri
ndue
cour
se,Di
shonorandDi
schar
ge,Crossi
ngofCheques.

TOTALNOOFPERI
ODS:
45

REFERENCEBOOKS:
1. [Link] ManualofMer canti
l
eLaw ,[Link]& [Link] d.,7thEdi ti
on,2014,ISBN:
0706999010
2. AvtarSingh,Mer cant
il
e Law,East ern Book Company ,4th Edition,ISBN:0785551352,
9780785551355
3. Bulchandani
,BusinessLaw ofManagement ,Himal
ay aPubli
shingHouse,2011,I SBN-10:
8184881649,ISBN-13:
978-8184881646
4. [Link],V.
[Link],MukeshSharma, [Link]
il
eLaw,Kal yaniPubli
shers,
15th
Editi
on
[Link],Busi
nessLaw( 5thEditi
on),VikasPubl
ishi
ngHouse( P)Ltd.,6thEdit
ion,I
SBN:
97893259639625

MBA15G005 ENTREPRENEURSHI
PDEVELOPMENT L T P C
3 0 0 3
OBJECTIVE:
 Thecour seaimstoacquaintt
hest udent
swi t
hchall
engesofstarti
ngnew venturesand
enabl
ethent
oinv
esti
gat
e,under
standandinter
nali
zet
heprocessofset
tingupabusiness.

UNIT–I 6hour s
Nature and Dev elopment of Entrepreneurship; Entrepreneuri
al Decision Process; Role of
entr
epreneurshi
pineconomi cdevel
opment ;Entrepreneurialprocess;managerialv
[Link]
al
approachandemer genceofentrepr
[Link];Ski
ll
sandchar acter
ist
ics
ofsuccessfulent
repreneur
s;Mot
ivat
ion;RoleModel sandSuppor tSystems

UNIT–I I 6
hours
Generati
ngbusi nessi dea–sour cesofnew i deas,methodsofgener at
ingideas,cr
eati
veprobl
em
solvi
ng,opportuni
tyrecogniti
on;Envi
ronmentalscanning,compet i
torandindustr
yanal
ysi
s;Feasi
bil
i
ty
study–mar ketfeasibil
it
y,techni
cal
/operati
onalfeasibi
l
ity,f
inancialf
easibi
li
ty;Dr
awingabusiness
pl
an; Usi
ngandI mplement ingtheBusinessplan.

UNIT–I I
I 6hour s
Marketing pl
an – Mar keti
ng research forthe new venture;Steps i
n pr
epar
ing mar keting plan;
Contingencyplanning;Organizati
onalplan–For msofBusiness;Desi
gningt
heorganizat
ion;Bui l
ding
managementt eam andSuccessf ulOrganizat
ionalCul
ture;RoleofBoar dofDi r
ectors;Boar dof
Advisors;Fi
nancialplan–Oper ati
ngandcapi t
alBudget
s;Pr oformaincomestatements;Pr of orma
cashf l
ow;Pr of or
mabal ancesheet ;Breakev enanal
ysis;ProformaSourcesandAppl icationsof
Funds.

UNIT–I V 6hours
AssessmentofRi sk;Sour
cesoff i
nance– DebtorEqui
tyFi
nancing,I
nter
nalorExt
ernalFunds;
PersonalFunds,Famil
yandFr
iends;Commer
cialBanks–ty
pesofloans,Cashfl
owfi
nancing,Bank

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page15
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

l
endi
ngdecisi
ons;Vent
ureCapi
tal– Nat
ure,ov
erv
iew,pr
ocess,l
ocat
ingandappr
oachi
ngVent
ure
Capi
tal
i
sts.

UNIT–V 6hours
Entrepreneur
ialst
rategyf
orgenerat
ingandexpl
oit
ingnewent ri
es;Str
ategiesforgr
owingthev ent
ure;
Growt himpli
cati
onsonEconomy ,Fi
rm andEntr
epreneur
.Otherroutesforgrowth–Franchisi
ng,Joint
Ventures,Acquisi
tionsandMer ger
s:GoingPubli
c– Adv antages&Di sadvant
ages,Al
ternat
ivest o
GoingPubl i
c.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Hisri
ch,Rober tD.,Mi chaelPet ersandDeanShepher ed,Entrepreneur ship,TataMcGrawHi ll
,
NewDel hi.
,9thEdition, 2012, I
SBN- 13:978-0078029196, ISBN-10:0078029198
2. VasantDesai ,TheDy nami csofEnt repreneur
ialDev el
opmentandManagement ,Hi mal
ay a
Publishi
ngHouse. ,11thEdi t
ion,2005, ISBN:8178660598
3. PrasanaChandr a,Pr ojects–pl anning,analysi
sselect i
on,Implement ationandr evi
ews,Tat a
McGr aw- Hi
llPubl ishing Company ,7t h Edit
ion,2009,I SBN- 10:0070077932,I SBN-13,
9780070077935
4. Charantimat h,Poor nima,Ent repreneur shi
p Devel
opmentand Smal lBusi nessEnterpri
ses,
PearsonEducat i
on, NewDel hi,5thEdition,2009,I
SBN: 978-81-7758- 260-4
5. [Link] an,Essent ial
sofBusi nessCommuni cation,McGr aw Hi llEducat
ion (I
ndia)
Priv
at eLimited,9thEdi tion,2013, I
SBN- 13:978-1-
111-82122-7, I
SBN- 10: 1-111-
82122-
4

MBA15L001 BUSI
NESSCOMMUNI
CATI
ON L T P C
2 0 2 2

OBJECTI
VE:

 Communi cati
oni stheli
f ebloodforanor gani
zati
onasitbringsinallaspectsofbusi ness
toget
her.
 Theprocessoft hiscourseistofamili
ari
zethestudent
swiththebasicconceptsofbusi ness
communicat i
on int he organi
zati
on backdrop and t
he appli
cat
ion forthe extension of
communicat i
oninbusiness.
 Toacquaintthestudentswi t
hfundamentalsofcommunicati
on,hel
pthem honingoral,writ
ten
andnon-verbalcommuni cati
onskil
lsandtotransf
ormthei
rcommuni cati
onabil
iti
es.

UNIT–I 6hour s
Meaningandi mportantofcommuni cati
oni nbusi ness,thepr ocessofcommuni cati
on,model sof
communi cati
on,typesofi nfor
mat ion-or
der,advise,suggest i
on,mot ivati
on,persuasion,warni
ngand
[Link] sofcommuni cati
on,theireffectiveness,li
mitati
ons,Medi aofcommuni cati
on,
barr
iersofcommuni cati
on,approachest oeffecti
vecommuni cati
on,toolsofcommuni cati
on,Dicti
on,
sentence, par
agraph, punct
uati
onandr eportwrit
ing.
UNIT–I I 6hour s
Specifi
cbusi nesscommuni cati
on:Essent ialsofef f
ectiv
ebusi nesscommuni cat
ion( 7Csmodelof
eff
ectivecommuni cat i
on)Groupcommuni cati
ont hroughcommi ttees,conferenceandot herf or
mal
communi cati
on wi t
h public atl arge,interv
iews,semi nar,sy mposi a and [Link] e of
communi cati
oninCr isi
sManagementbusi nessEt i
quet tesandCommuni cati
on.
UNIT–I I
I 6hour s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page16
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Cor por ateCommuni cat i

on:i tsi mpor tanceand how i ti sdi fferentf r
om gener alcommuni cat i
on
strategi ccommuni cat ion:Thecongr uenceModelManagi ngt heGr apev i
neSt ructureofbusi ness
correspondence:I nqui resandr epli
es,or dersandt heirexecut ions,compl aintsandadj ustment ,cr edit
andst atusinqui res, agencyl ettersandsal esl etters.
UNI T–I V 6hour s
Dev elopingEf f
ect ivePubl icRel ati
ons:Dr af
tingofpr essRel ease,Br ochur es,Handout s,Leaf l
et s,e-
newsl et t
ersLet terWr iting:Goodsnews, Badnews, Infor mat i
venews, Per suasi venews, memor andum
draftingE- Mai lwr i
tingRepor twr i
ti
ng-Shor t&LongFor malRepor [Link] r
at egiest oi mprov e-
readi ng
skill
s,speaki ng ski lls,l istening ski ll
s Gui delines t o ef fective publ i
c speaki ng Dev elopi
ng j ob
appl i
cat i
on-Cov er i
ngl etter,Resumei nterviewing; Negot iatingt hej obof fer.
UNI T–V 6hour s
Oralcommuni cat i
on- ski l
lsandef f
ectiveness,pr i
nci ples,Pl anni ngat al
k,pr esent ati
ons,Ext empor e
speech,Gr oupdi scussi ons,I ntervi
ewingski l
ls-Appear i
ngi nint ervi
ews;chai ring,attendingmeet ings,
conf erence,semi nar s;Negot i
ationski ll
s,conv ersationcont rol-Groupcommuni cat i
on;I mpor tance,
Meet i
ngs-gr oupdi scussi [Link] deoconf erencing.
TOTALNOOFPERI ODS: 30hour s
REFERENCEBOOKS:
1. Adai [Link] fect iv
eCommuni cation,PanMcMi llan.,Rev isedEdi t i
on,2011,I SBN:0330530844,
9780330530842
2. Thi ll,J.V.&Bov es, [Link] l
encei nBusi nessCommuni cation, McGr awHi l
l
, NewYor k. ,11th
Edi
t i
on, 2014, ISBN- 10: 0133544176, ISBN- 13: 9780133544176
3. Bowman, J.P.&Br anchaw, Busi nessCommuni cation:Fr om Pr ocesst oPr oductDr ydenPr ess,
Chicago. ,ISBN10: 0030018986, I
SBN13: 9780030018985
4. Ludl ow,R.&Pant on.,F( 1998)TheEssenceofEf fectivecommuni cat i
[Link] acticeHal lof
I
ndiaPv tLt d, ISBN: 0-13- 284878- 3.
5. Mar yEl l
enGuf fey ,Loewy ,Essent i
alsofBusi nessCommuni cation,CengageLear ni
ng,9t h
Edi
t i
on, 2012, ISBN- 13: 978-1111821227, ISBN- 10: 1111821224

MBA15L002 COMPUTERAPPLI
CATI
ONFORBUSI
NESS L T P C
1 0 3 2
OBJECTIVE:
 Thi scourseintr
oducesst udentstot
hemosti mportantconcept
si nmoderni nformat
ion
Technol
ogy,thephysi
cal
f eatur
esandf
unct
ionsofacomput eroper
ati
ngsyst
em, explai
nsthe
computat
ionalmethodsthatunderl
i
eal
lofI
T,theabi
l
itytoutil
i
zeMicrosof
tpr
ograms.

UNIT–I 6hours
Basi
cComput i
ngConcepts:Intr
oduct
iontoComput
ers,Appl
icat
ionsofComputeri
nBusiness,Basic
computerAr chit
ectur
e:Syst ems Concept
,CPU,Memor y & stor
age Dev
ices,Input& Out put
Technologi
es;Softwar
e:TypesofSof t
warewit
hexamples,Operat
ingSyst
em:Functi
ons,Typesand
cl
assif
icati
on

UNIT–I I 6hours
Probl
em Solvi
ng,
stepsofpr
obl
em sol
ving,t
ool
sandt echni
quesofprobl
em sol
vi
ng, DataPr
ocessi
ng
andmanagement– Basi cofdat
apr ocessi
ng:dat aandi nf
ormati
on,dataprocessingact
ivi
ti
es,
repr
esentat
ionofdataincomputermemor y(bi
nar
y,oct aland Hexadeci
malsy stem)ASCIIand
EBCDIC.

UNIT–I IIMS-OFFICE( Cont

empor aryVersi
on) 6
hours
WordPr ocessing:Wor dBasics,Creati
nganewdocument ,Page-
Setup,Edi
ti
ngDocument(
cut,copy
,
paste,
past especi
al),hyper
li
nk,headerandf oot
er,
tables,graphi
cs,mailmerge,
aut
ocorr
ectandauto
for
mat .Excel:Spreadsheetsandt heirusesi nbusiness,Excelbasics,cr
eati
nganew worksheet
,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page17
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

rearr
angingwor
ksheet
s,excelf
ormat
ti
ngt
echni
ques,
usi
ngf
unct
ionpr
otect
ion,
goalseeksscenar
ios,
pivottabl
eandchar
t.

UNIT–IV 6hour s
PowerPoi
nt:Creat
ingandi
nsert
inganew sli
de,cr
eati
ngat i
tl
eslide,apply
ingadesi gntemplate,
cr
eati
ngahi er
archy,sl
i
desor
tervi
ew,pr
int
ingthesli
[Link]:Creat
ingtabl
es,Queryi
ng,Forms,
Repor
ts.

UNIT-V 6hour
s
Accounti
ngPackage(
Cont
empor
aryVer
sion):
-Jour
nalEnt
ry,Ledgerpost
ing,Pr
epar
ati
onofBal
ance
Sheet.

TOTALNOOFPERI
ODS:
30hour
s

REFERENCEBOOKS:
1. VRaj araman,Int
roductiontoInformati
onTechnology,
PHI, 2ndEdition,2013
2. JuneJamar i
chPar sons,Comput erConcepts,ThomsonLear ning,3rdEditi
on,2000,ISBN-
13:
978-0619017392, I
SBN- 10:0619017392
3. Leon&Leon,I ntr
oduct i
ont oComput ers,Vi
kasPubli
shingHouse,Phi li
ppi
nesEditi
on,2001,
ISBN: 971233886X
4. P.K.
Si nha,Fundament alofComput ers,BPB.,2004,ISBN- 10:8176567523,I SBN-13:978-
8176567527
5. B Ram,Comput erFundament al
s,New Age Publ icati
on,Rev i
sed Editi
on,2003,I SBN:
812241267X, 9788122412673
6. RonMasef i
eld,Ms-Office,
TechPubl i
cation,
1996,I
SBN: 0078821649, 9780078821646

I
ISemest
er

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page18
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15G006 RESEARCHMETHODOLOGY L T P C
3 0 0 3
OBJECTIVE:
 Theobj ect
iveofthispaperi stoimpar
tknowledgeaboutvar
iousst
agesoftheresear
ch
processesandt heintr
icaci
esinvol
vedther
einandthusoff
eri
ngthein-
dept
hscopeofal l
fundamentalpr
inci
plesofresear
ch.

UNIT–I 9
hours
Businessresearch:Defi
nit
ion;it
sConcept ,Nature,ScopeandChar act
eri
sti
cs,TypesofResearch,
Objecti
vesofResear ch,Si
gnifi
canceofResear ch,Resear
chDesign-Need,Feat ur
esandImport
ant
Concepts, Di
ff
erentResearchDesigns-Explor
atoryResear
ch,Descr
ipti
veResearchandExper
imental
TestingResear
ch.

UNI
T–I
I 9

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page19
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

hours
Research Pr
ocess,Sampli
ng Desi
gn:Ty pes ofSample Desi
gn,Sampl
ing Concepts,Sampl
ing
Pri
ncipl
es,Si
mpleandMul t
ipl
eSampling,DataColl
ect
ion-Pri
mary&Secondary
,Met hodsofData
Coll
ecti
on–Obser v
ati
on,
Int
ervi
ew,Questi
onnai
reandSchedul
e.

UNIT–I II 9hours
Hypothesistest
ing–Nullhypothesi
sandalternat
ivehypot
hesis,Test
ingofhypothesi
s,TypeIand
TypeI Ierror
s,TestofSigni
fi
cance:SmallSampleTest s:tandFt ests,Hy
pothesisFf unct
ions,
Character
isti
csandTypes,MeasurementandScali
ngTechniques-Atti
tudeMeasurements,Sel
ecti
ng
aMeasur ementScale,
Rati
ngScalesandRankingScales.

UNIT–I V 9hours
Stat
ist
icalTool
s:Chi-squaret
est-TestforCompar
ingVar i
ance,Non-
par
ametr
icTest
.Analysi
sof
Vari
ance:ANOVA–Pr i
ncipl
esofANOVA,ANOVATechni que,Anal
ysi
sofVari
anceTable,One-
way
ANOVAandTwo- [Link]
elat
ionandRegr
ession.

UNIT–V 9hours
ResearchReport,Resear
chPr oposal-Diff
erentty
pesofrepor
ts,Di
ff
erentf
ormat
sofResear
ch
Reports,Stepsin Repor
tWr i
ti
ng,Research Repor
tComponent
[Link]
ncipl
esofThesi
sWri
ti
ng –
Str
ucturesofReport
s–Ev al
uat
ionofResearchReport
.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. [Link] har i
,Resear
chMet hodol
ogy ,WishvaPr akashan,New Del hi,edition:Revi
sed2004
ISBNNO: 8122415229,9788122415223
2. DonaldR. CooperandPamel [Link]
er–Busi nessResear chMet hods–Tat aMcGr awHi l
l
.
12thEDI TIONI SBN=0077774434
3. [Link],Resear chMet hodologyinSoci alSci ence,6t hEdition,Sul tanChand&Sons,
[Link]=0070220883
4. Will
iam G. Zikmund,BusinessResear chMet hods,9th Editi
on,Tat aMcGr aw Hill
s,New Delhi
.
ISBN-10: 1133190944
5. Panner selvam,Research Met hodology,2nd Edi ti
on,Pr entice Hal lInc 2014 I SBN NO:
8120349466
6. Geode, Mi l
li
anJ.&[Link] l
,MethodsinResear chMet hods, TataMcGr awHi l
ls,
NewDel hi
.
4thedit i
on
7. Shekhr an,Uma,Busi nessResear chMet hod,Mi l
eyEducat ion,Si ngapor e.4 edit
ion,I
SBN
NO9814126748

MMA150002 OPTI
MIZATI
ONTECHNI
QUESFORMANAGERS L T P C
2 1 0 3

OBJECTI
VES:
 Thor ough knowledge ofopti
mizati
on techniques and thei
rbusiness appl
i
cat
ions hel
p
managersint heprocessofdecisi
onmaki [Link] el
opandenr i
chthe
mindsetofmanagementstudentstoprepar
et hemsel
v esf
orsuchchall
enges.

UNIT–ILI
NEARPROGRAMMI
NG 9
hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page20
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

For
mulati
onofLPP–st
andar
dfor
m ofLPP–Gr
aphi
calmet
hod–si
mpl
exmet
hod–bi
gM met
hod–
twophasemethod.

UNIT–IIDUALI
TYANDI NTEGERPROGRAMMI NG 9hours
Dual
it
y–primal–Dualrel
ati
on(Def
ini
ti
onandconcept
sonl
y)–l
i
neari
ntegerpr
ogr
ammi
ng–Cutt
ing
pl
anemethod–branchandboundmethod.

UNIT–I IITRANSPORTATI ONANDASSI GNMENT 9hour

s
Formulationoftransport
ati
onproblem –Nort
hWestcornermet
hod–l eastcostmet
hod–Vogel’
s
approxi
mat ionmet hod– opti
mal i
tytest– MODImethod– degener
acy– assignmentpr
obl
em:
Hungarianmet hod–t r
avell
i
ngsalesmanprobl
em.

UNIT–IVQUEUI NG 9hour
s
El
ementaryconcept
s–purebir
thanddeathpr
ocess–singl
eserv
ermar kov
ianmodel
swi
thi
nfi
nit
e
andfi
nit
ecapacit
y–mul
tiser
vermarkov
ianmodel
swit
hinfi
nit
eandfi
nit
ecapacit
y

UNIT–VSEQUENCI NGANDGAMETHEORY 9hours

Sequenci
ng:i
ntr
oduct
ion–Johnson’smethod–gamet heor
y:int
roduct
ion–twoper
sonzer
osum
game–maxi min–mi ni
m pr
inci
ple–saddlepoi
nt–gamewithoutsaddl
epoint(
2x2gameonly)–
dominancepr
opert
y–graphi
calmethod(2xnandm x2gamesonl y).

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. HamdyA. Taha,OperationsResearch:AnInt
roduct ion( 9thEditi
on.),
Pearson, (2010).I
SBN-10:
013255593X
2. Hil
ler,Lieberman,I nt
roductiontooperati
onsr esear chTat aMcGr aw hi
llpublishing(9thEd.)
(I
AE) ,I
SBN- 13:978-0077298340
3. Paneerselv am R.,Operati
onsResear ch(2ndEdi ti
on. )
,prent i
cehallofIndia,(2011).ISBNNO
9788120329287
4. Sundar esanv .etal.
,Resourcemanagementt echniques, [Link]
ons,(2009) .4t
hediti
on
5. Ravindran,Phi l
li
ps,Solberg,Operat
ionsResear ch:Pr i
nciplesAndPr acti
ce( 2nded. )
,ISBNNO
9788126512
6. Hir
a D. S.
,gupt a p.k.,Oper at
ions Research,[Link] & co,Repr int(
2008) ,ISBN NO
8121902819

MBA15G007 FI
NANCI
ALMANAGEMENT L T P C

3 0 0 3
OBJECTI
VE:
 Toacquaintthestudent
sregar di
ngf i
nanci
aldeci
sionsandfi
nanci
almarket
s
 Togainknowl edgeonsourcesoff unds
 Tomaket hem awar eoffinancialmanagementt oolsandtechni
quesinfinanci
aldeci
sion
maki
ng
 Toident
if
yopt imalcapi
tal
st r
ucture,anddeter
minethedivi
dendpol
icy

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page21
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

 Toknowt
hev
alueofwor
kingcapi
tal

UNI T–I 9hour s

Intr
oduct i
onandov er
v i
ew:Fi nance- f
unct i
ons,deci sion,andr [Link] ectives-
Prof i
tMaxi mizationv [Link] eholder’sWeal t
hMaxi mi [Link] erv
iew ofI ndianf inancialsy stem -
Financi ali
nstrument s-Financi alMarket s-Financial Insti
t uti
ons
UNI T–I I 9hour s
Financi alPlanning-Longt er m andshor tt erm sour cesoff inanceandr i
skmanagement -Forwar d
cont r
act s-Fut ur
econt [Link] i
skand r eturnofasi ngleassetand por tfoli
o
valuationofshar esandbonds.
UNI T–I I
I 9hour s
Lev erages–Fi nancialLev erage-Oper atingLev er age-Combi ningLev erage-andSi gnifi
cance,Costof
capi t
al-Costofequi ty-CostofDebt -CostofRet ainedequi ty-costofpr eference,WACC- Capital
Budget i
ng– Nat ureandSi gnifi
cance,Met hodsofev aluatingCapi talExpendi ture-.
Discount i
ngand
Non–Di scount i
ng.
UNI T–I V 9
hour s
Capi t
alst ruct
ur eandDi vi
denddeci sions:Capi t
alst ructure-NetI ncomeAppr oach-Tr adi
t i
onalVi ew-
NOIAppr oach-MM Model -Tr adeof ft heor y-
Div idendt heor y-Wal terModel -Gor don’sModel -MM
hypot heses-For msofdi vi
dend-Obj ect i
v esofdi videndpol i
cy .Bonusshar es
UNI T–V 9hour s
Wor kingCapi talManagement -
Concept sofWor kingCapi tal,det er
minant s,operatingcy cl
e-I nventor y
Management -meani ng and t echniques,Cash Management -
meani ng,col l
ection and di stri
bution
techni quesofcash.

TOTALNOOFPERI ODS:45hours
REFERENCEBOOKS:
1. Brigham andHoust on,Fundament al
sofFi nancialManagement ,Thompson,13t hEdition,
ISBNNO13: 9780538482127
2. James [Link] Hor ne,Fi nancialManagement ,Thompson Edi t
ion,10,i l
lust
rat
ed,ISBN
0138596875
3. Pandey I .
M. ,FinancialManagement ,Vikas Publicati
on,9t h Editi
on,2009 , I
SBN NO
812591658X
4. Lawr [Link] man,Pr
t inciplesofManagerialFi
nance,Pear sonEducation,14thediti
onibsn
noI SBN- 13:9780133507690
5. PrasannaChandr a–Fi nancialManagement ,TheoryandPr acticeTataMcGr awHi l
lLtd.
,5th
Edition,2008I SBN0070656657
6. KhanandJai n–Basi cFi nancialManagement&Pr actices,Tat aMcGr awHillLtd.
6thedit
ion,
ISBNNO9780071067850
7. [Link] ne,FinancialManagementandPol i
cy ,
Pear sonEducationAsia,12t
hEdition,
2004I SBN13: 9780273685982

MBA15G008 COST&MANAGEMENTACCOUNTI
NG
M L T P C
3 0 0 3

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page22
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTI
VE:
 Toexposet hestudentstobasi
cconceptsofcostandmanagementaccount i
ngandt oenabl
e
t
hem togainappr eci
ati
onforemer gi
ngideas,techni
ques,procedur
esandpr acti
cesinthe
f
iel
dofmanagement
 To underst
and t he i
mpor t
ance off i
nanci
alst at
ementanal ysi
sin deci
sion making by
management
 Toknowt hebasicconceptsofmar gi
nalcosti
ngandhowi tcanbeusedindecisionmaking
 Toacquaintthem inprepar
ati
onofdiff
erentbudgets

UNITI 9hour s
I
ntroduct iont oCosting,Terminol
ogy( Cost,costi
ng,costunit,costcentr
e,profi
tcentr
e,costobject)
,
Object
iv es ofCostAccount ing,CostAccount i
ng Vs Fi nancialAccounting,Necessi
tyf orCost
Account ing, Methodsofcost i
ng&t ypesofcost i
ng,Classif
icati
onofcosts( bynatur
e,byactiv
iti
es,by
behaviour ,bytime,inrelat
iontomanager ialdeci
sionmakingPr eparat
ionofcostsheet,
UNITII 9hour s
Fi
nanci alSt atementAnal ysi
s- Rat
ioAnal ysis-i
tsmeani nganduses-st udyofl i
qui
dit
yr at
iosand
l
everage r ati
os – St udy ofpr of
itabil
it
yr ati
os and act i
vit
yr ati
os (I
nclusiv
e ofBal ance sheet
Construct ion)-Meaning-usesandpr epar
ationoffuncti
ons

UNITI I
I 9hours
RelevantCostsForDeci si
onMaki ng-Mar gi
nalcosti
ng-Costv olumepr ofi
tanal
ysis-Br eak-
even
point,Directcosti
ng Vs Absorption cost
ing,Appli
cati
on ofmar ginalcost
ing t
echni
que-si mple
problems
UNITI V 9hours
Budget,Budgeting,andBudgeti
ngCont r
ol-TypesofBudget s-Preparat
ionofZeroBaseBudget ing,
purchasebudget ,
salesbudget
,Flexibl
eandf i
xedBudgets,andCashBudget–si mpl
eproblems
UNITV 9hours,
Fundsf low st
atement s-meaning,usesandpr eparat
ionofcashf l
ow stat
ementsasperAS3–
Problems

TOTALNOOFPERI
ODS:
45hour
s
REFERENCEBOOKS:
1. Dr. Maheswar i
.S.N., Management Account ing,Sultan Chand & Sons,14t h Edi ti
on,
repr
int(2014)
2. Khan.M. [Link] n.
P. K,ManagementAccounting,Tat
aMcGr awHill
,7thedi
tion(1Jul y2014)
ISBNNO10: 933921305X
3. Reddy .
T.S.&Har iPr asadReddyCostAccounting,4thEditi
on,Margam Publi
cation,2012I SBN
NO13: 978- 9381430132
4. Reddy .
T.S.&Har iPr asadReddyManagementAccount ing,3rdEdit
ion,Margam Publ icati
on,
2003.
5. R.S.
N. Pil
lai&Bagav athi– ManagementAccount i
ngS. Chand&[Link] d.
,New Del hi,(2010).
ISBN-10: 8121910625
6. Bhattachary aS. [Link] Dearden – Accounti
ng forManagement -Textand cases– Vi kas
publi
shing
house, NewDel hi,2000.
7. Coli
nDr ury,ManagementandCostaccount i
ng,CengageLear ni
ng,NewDel hi.7thil
lustrated

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page23
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

I
SBN9781408032138

MBA15G009 PRODUCTI
ON&OPERATI
ONMANAGEMENT LT P C
3003
Object
ive:
The object
ive ofthe cour
se i
st o under
stand t
he compl
ex natur
e ofmult
i-
funct
ional rol
es,
mechanismsinoperati
onandproduct
ionmanagementofanorgani
zati
on,
andof
ferabroadsurv
eyof
theconceptsandtool
susedther
ein.

UNI TI 9hour s
Intr
oduct i
ont opr oduct ion/ operationsf unct ion-obj ect i
v eofpr oduct i
onmanagement ,f unctions&
scope, pr oduct i
onmanagementf r
amewor k, Ty pesofpr oduct i
on, classificati
onofpr oduct i
onsy st ems,
product ionpl anning,sub-f unctionalar easofpr oduct ionmet hod,ot herf uncti
onalareasofbusi ness.
ConceptofFMS( FlexibleManagementSy st em )
UNI TII 9hour s
Productdesi gn, productst rategies, productdesi gnpr ocess, andt echniquesPr ocessdesi gn-pr ocess
selection,pr ocesssel ectiondeci sions,desi gn,makeorbuydeci sions,det er mi
nantsofl aypout ,
cell
ularmanuf acturing,pr ocessandequi pmentsel ect i
on,Layoutdesi gn-desi gnofpr oductl ay out&
processl ayout .
UNI TIII 9hour s
Facili
tyLocat ion–i mpor tance,Fact orsi nLocat i
onAnal y
sis:Locat ionAnal [Link] li
ty
Layout– Obj ectives:Adv antages:Basi ct ypesofl ay [Link] t
yPl anning– Concept s:Fact ors
Affecting Capaci tyPl anni ng,Capaci tyPl anni ng Deci [Link] oduct ion Pl anning & Cont r
ol( PPC)
–Concept s,Objectives, Funct i
[Link] kSt udy–Pr oduct ivi
ty:Met hodSt udy ;Wor kMeasur ement .
UNI TIV 9
hour s
Product ion- pl anning sy stems,Aggr egat e pl anning,Mast er pr oduct i
on schedul ing,Mat eri
al
requirementpl anning- ,ERP, typesofpr oduct i
onpl anni ngandcont rolsyst ems, andInventorysy stems-
Fixedor derquant itysy stems,ABCcl assificationsofmat eri
als,&EOQ,Desi gnoff acil
iti
esandj obs-
capaci tyPl anning,JIT, Plantl ocation, Plantl ayout ,Jobdesi gn.
UNI TV 9hour s
Product ivityandempl oy ees:Behav i
or ,wor kmet hodsandwor kmeasur ement ,Qual i
tycont rol–
purposes,qual it
yassur ance – accept ance sampl ing – st atisticalqual i
tycont rol– cont rolf or
variablesandat t
ri
but es–qual it
yci rcl
es–TQM –I SO9000.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

[Link] oducti
on&Oper ati
onsManagement -EverestEAdam &Eber t–PHI -Publi
cati
onfor
thedi
ti
on
[Link]
onsManagement( Theory&Pr obl
ems) -JosephGMonks-McGr awHi l
lInt
l.
[Link] l
aAndPatil
-Pr
oducti
onAndOper at
ionsManagement ,
Himalaya
[Link] nProduct
ionAndoperati
onsManagement -E.
[Link]
fa
[Link] ati
onsManagement :StrategyandAnal y
[Link]
ajewskiandLar r
yP. Ri
tzman,
””
,Adi
son
Walley
[Link] at
ionalManagement-Malhot r
a

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page24
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

7.
MahapatraPB, ComputerAidedPr
oducti
onManagement,Pr
ent
iceHal
lofIndia,2001
8.
MartandTTelsang,Pr
oductionManagement
,SChandandCompany ,
Firstedi
tion2005
9.
Product
ionandOperati
onsManagement–Pannerselv
am,PHI
[Link]
oducti
onandoperationsManagement–S.N.
Chary-TMHPubli
cat
ions

MBA15G010 MARKETI
NGMANAGEMENT L T P C
3 0 0 3

OBJECTIVE:
 Theobj ect
iveofthi
scourseistofami l
iar
izethestudent
swi t
htheconcept
s,phi l
osophies,
processesandtechni
quesanddevelopthei
ranaly
tical
skil
l
sinthear
eaofmar ket
ing.
 Thi scourseisi
ntendednotonl
yhelpthosewhopl antospeci
ali
zei
nmarketi
ngbutal soforall
others.

UNIT-I 9hours
Int
roducti
on:Concept,nature,scope and importance ofmar ket
ing;Mar ket
ing conceptand its
evolut
ion;Mar
ketingmix;St
rategi
cmar keti
ngplanning–anov ervi
[Link] ketAnaly
sisandSelecti
on:
Marketingenv
ironment–macr oandmi cr
ocomponent sandt heirimpactonmar keti
ngdecisi
ons;
Marketsegment ati
on and posit
ioni
ng;Buy erbehav i
or;consumerv ersus organizat
ionalbuyer
s;
Consumerdecisionmakingprocess.

UNIT-I
I 9hour s
ProductDeci si
ons:Conceptofa pr oduct;Classifi
cati
on ofpr oducts;Majorproductdecisions;
Pr
oductl i
neand pr oductmi x;Br anding;Packaging and labeli
ng;Pr oductlif
ecy cl
e– st r
ategi
c
i
mplicati
ons;Newpr oductdevelopmentandconsumeradopt i
onpr [Link]
cingDecisi
ons:Factor
s
af
fecti
ngpricedeter
mi nat
ion;
Pricingpol i
ci
esandst rategi
es;
Di scountsandrebates.

UNI T-I
II 9
hour s
Di str
ibuti
onChannelsandPhy si
calDi stri
buti
onDeci si
ons:Nature,functi
ons,andt y
pesofdi stri
buti
on
channel s;Distr
ibuti
on channelint ermediari
es;Channelmanagement deci sions;Ret aili
ng and
whol esali
[Link]
ons:Communi cati
onPr ocess;Promot i
onmi x–adv ert
isi
ng,personal
selli
ng,sal es promoti
on,publici
ty and publ i
cr el
ati
ons;Det er
mining advert
ising budget ;Copy
designing and testi
ng;Media selection;Adv ert
isi
ng effect
iveness;Salespr omot ion – toolsand
techniques.

UNIT-IV 9
hours
Marketi
ng Research:Meaning and scope ofmarket
ing resear
ch;Mar ket
ing r
esear
ch pr
ocess.
Marketi
ngOrganisati
onandControl
:Organi
si
ngandcontrol
l
ingmar ket
ingoper
ati
ons.

UNI T-V 9
hour s
IssuesandDev el
opmentsi
nMar ket
ing:Soci
al,et
hicalandlegalaspectsofmarket
ing;Market
ingof
services;Int
ernat
ionalmarket
ing;Gr eenmarketi
ng;Cy bermar ket
ing;Rel
ati
onshi
pmar keti
ngand
otherdev el
opmentsofmarketi
ng.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page25
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Phil
ipKot er–Mar
l ket
ingManagement14t hEditi
on-2011PrenticeHal
lIndiaI
SBNnoI SBN-
10:
0132102927
2. RajanSaxena–Mar keti
ngManagement–Tat aMcGr awHi l
l2009ISBNNo0070144915
3. Will
iam [Link] r
anton– Fundament al
sofMar keti
ng– McGr aw Hil
l10t hediti
onIBSN No
0070610150
4. [Link]
[Link] Market
ing Management Ai tbs 14th edit
ion,2008,I SBNNO -
8121902819
5. DouglasJdat r
ympl [Link]
eLeonar ket
ingManagementPer sonspublicat
ions,7thEdit
ion
(2000)ISBN- 10:0471332380

MBA15G011 HUMANRESOURCEMANAGEMENT L T P C
3 0 0 3
OBJECTIVE:
 Thi spaperaimstoincr
easet heawar
enessofst udent
sofMBAwi t
hthebasicaspectsof
human resourcemanagementand to under
stand thedynami
csofpeopledimension i
n
contemporar
yorgani
zat
ions,
thei
rposi
ti
veimpactinincr
easi
ngor
gani
sat
ional
eff
ect
iveness.

UNIT–I 9hours
TheFiel
dofHRM:Concept
,Scope,Evol
uti
onofHRM,Theor
eti
calper
spect
ivesonHRM,HRModel s,
RoleofHRM inBusi
nessStr
ategy,EmergingTr
endsi
nshapingHRM Env ir
onment
.Conceptand
Funct
ionsofHRM,
Per
sonnelt
oHRM.

UNIT–I I 9hours
Acquisiti
on ofHuman Resour ces:Obj ectives,Human Resour ce Planni
ng,Job Anal ysi
s,Job
Descripti
on,Job Speci ficati
on,Job Desi gn-Nat ur
e,Job Char act
eri
sti
cs,Reengi neeri
ng Jobs.
Recruitment,Promot i
on,
Tr ansfer.
TheHumanResour ceOrganization:Str
uct ureofHumanResour ceManagement ,Sel
ect i
on,I
nduction,
Pl
acement ,Formulati
onandEssent ial
sofSoundHRPol icies
UNIT–I I
I 9hours
DevelopmentofHumanResour ces:TrainingandDev elopment,Ev
aluati
onofTr ai
ning,Performance
Appraisal,I
ntroducti
ontoCar eerandSuccessi onPlanning.
MaintenanceofHumanResour ce:JobEv aluati
on,Desi gningandAdmi ni
ster
ingWageandSal ar y
Str
ucture,Gr i
evanceHandl i
ngPr ocedure.

UNIT–I V 9hours
Empl oyee compensat i
on: Basic concept s, determinant s and appr oaches, New Tr ends in
Compensat i
onsandRewar dsmanagement .Industri
alRel ati
onsandTr adeUni ons,DisputeResolut
ion
andGr i
evanceManagement .EqualEmploy mentOppor t
uni t
y(EEO)andAf fir
mat iveAction(AA).High
PerformanceWor kSy stems( HPWS) :Concept ,
HighPer formanceHRPol i
ciesandPr actices(HPHRP).
HREt hicsandFairTreatmentatWor k:Methodst opromot eethi
csandf ai
rtreatment.
UNIT–V 9
hours
Separ at
ionProcesses:Turnov er
,Retir
ement ,Layoff
,Ret renchmentandDi schar ge,VRS-Mechani sm,
VRSi nPubl i
candPr i
v ateSector,Rehabi
li
tationofSur plusEmpl [Link] gingTrendsi nHRM and
Int
ernationalHRM.E-HRM: RoleandAppl i
[Link] andGl obal
i
zationofBusi ness

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page26
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:
1. VSPRao, HumanResour ceManagement ,2ndEditi
on,ExcelPubli
cati
ons,A,45Naraina,Phase
-I
,NewDel hiI
SBNNO8122001912
2. [Link],HumanResour ceManagementandI ndustri
alRelat
ions,3rdEdi
tion,Himalaya
Publi
cati
onsHouse, Mumbai .revi
sededi t
ion(209),I
SBNNO8184886225,
3. Will
i
am [Link] [Link],HumanResour ce&Per sonnelManagement ,Singapore,
McGr awHill
,5thediti
on, I
SBNNO0071148493.
4. ArunMonappaandMi [Link],PersonnelManagement ,NewDel hi
,TataMcGr awhi l
l,
19992ndedi t
ion, I
SBNNO- 13:978-0074622643
Mamor i
a & Memor i
a,PersonnalManagementand I ndustr
ialRelati
ons –[Link],27t h
edi
ti
on,(2009)ISBNNO8178662035

MBA15G012 BUSI
NESSI
NFORMATI
ONSYSTEM L T P C
3 0 0 3
OBJECTIVE:
 Theobj ect
iveofthecour seistol ear
nto analy
zet hebusinessmodelforafi
rm,and
deter
minet herol
ethatt heint
ernet(andr
elatedtechnologi
es)play
sinthepr
ocessand
underst
andingt
hekeyissuesinv
olvedinmov
ingt oe-busi
ness.

UNIT–I 9hour s
Anint
roducti
ontoManagementI nf
ormati
onSy st
ems, Re-
engineer
ing,Decisi
onlevel
sinMI
S
Evol
uti
onofMI S–MI SasanEv olvi
ngconcept–NeedofMI S–Def i
nit
ionsofMIS–Benef i
tsofMI S
– MISFunction– Object
ivesofMI S– Character
ist
icsofMI S– Rol eofanMI S– Reengineer
ing
busi
nessprocess–rol
eofi nf
ormati
ontechnol
ogy–r elat
ionshi
pbetweenDeci si
onmakingandMI S
UNIT–I I 9hour s
BusinessI ntegrati
on:Net
wor kandtelecommuni cati
on,shari
ngdata,andglobaltel
ecommunicati
on.
Trends in Tel ecommunicati
ons – business value oftel
ecommuni cat
ion –– Telecommunicat
ion
NetworkAl ternatives–typesoftel
ecommuni cationnetworks-tel
ecommuni cat
ionmedia–wi rel
ess
technologi
es–t elecommunicat
ionprocessor
s-net worktopologi
es
UNIT–I I
I 9hours
Defi
nit
ion ofE‐commer ce,Uni
queFeaturesofE‐commerceTechnol
ogy :Ubiqui
ty,Gl
obalReach,
Univ
ersalStandards,Ri
chness,I
nter
act
ivi
ty,
Inf
ormati
onDensi
ty,
Per
sonali
zati
on/Customi
zati
on,
GrowthoftheInternetandtheWeb,Ori
ginsandGrowthofE‐
commerce.
UNIT–I V 9
hours
Buil
ding an E‐
commerce Website:Planning:The Sy st
ems Dev el
opmentLif
e Cycl
e,Sy st
ems,
Analysi
s/Pl
anni
ng:I
dent
ifyBusi
nessObjecti
ves,Sy
stem Funct
ional
i
tyandInf
ormati
onRequi
rements.,
System Desi
gn:
HardwareandSoftwar
ePl at
forms,

UNIT–V 9hours
EightKeyEl ementsofaBusi nessModel :Val
ueProposit
ion,RevenueModel,Mar ketOpport
unit
y,
Compet i
ti
veEnv i
ronment,Compet i
ti
veAdv ant
age,MarketSt r
ategy,MajorBusinessto‐
Consumer
(B2C), Major Business‐
to‐
busi
ness (B2B), Consumer‐
to‐consumer (C2C), Mobil
e commer ce:
I
nt r
oducti
ont omobil
ecommer ce;benef
it
sofmobilecommer ce;mobil
ecommer ceframework

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page27
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:
1. JamesAO’ Br
ien,ManagementI nfor
mat i
onSystems,TataMcGr awHill
,NewDel hi
,2006, I
SBN
NO0073323098
2. Hanson& Kal yanam,I nternetmar ket
ing& e-commer ce,ThomsonLear ni
ng,Bombay2nd
edition( 2007)ISBNNO0324074778
3. Kosi ur,Understandi
ngE- Commer ce,Pr
enticeHallofI
ndia,Delhi2ndrevi
ewI SBNNO- 13:978-
1572315600
4. Br ien,James,ManagementSy stem,Tat aMcGr aw Hil
l,Delhi.5thediti
on, (
2001)ISBN NO
0071123733
5. St air,I nformation system,cencage Lear ni
ng,Bombay ( 2010)9t h editi
on ,I SBN NO
0324781660
6. Gor donB. Davi
s,ManagementI nf
ormationSystems:Concept ualFoundations,Str
uctureand
Dev elopment ,McGrawHi l
l,
2ndEdi ti
on,ISBNNO0070158304
7. Joy ceJ El am,CaseSer iesf orManagementI nfor
mat i
on Sy st
ems,Si mon and Schust er
Cust om Publ i
shing,1997,ISBNNO0132075989
StevenAlter, I
nformationSystems–AManagementPer spect
ive–Addi son–Wesl ey,1999.
3rdedi t
ion
,ISBNNO 0201521083

I
IISemest
er

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page28
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15G013 STRATEGI
CMANAGEMENT L T P C
3 0 0 3
OBJECTIVE:
 Theobj ecti
veoft hiscourseistodevelopaholi
sti
cperspecti
veofanor gani
zationandto
enablethestudentstoanalyzethestr
ategi
cchall
engesofdif
ferentorganizat
ionandmake
str
ategi
cdecisi
onst hati
nfl
uence
 Thef ut
uredirecti
on and competi
ti
vepositi
on ofan organi
sati
on and toi mplementthe
str
ategi
cchoicesmadebyi t
.

UNIT–I 9
hours
I
ntroduct
ion,Conceptofstr
ategy
,Vi
si
on,Missi
on,Goal
,Obj
ectiv
e,St
rategi
cManagementPr
ocess,
Corporat
eplanni
ng–anov er
view,
SBU,Modesofst
rat
egi
cdeci
sionmaking.

UNIT–I I 9
hours
Str
ategyformulat
[Link]
ironment
alScanning,SWOTanaly
sis,I
nter
nalandExter
nalenvi
ronment
al
anal
[Link]
onAnalysi
s:Port
er’
sFi v
eForcesTheory,Competi
ti
ve,Adv
antage,Val
uechain
anal
ysis,Mcki
nesey’s7sf
ramework,BalanceScor
ecar
d.

UNI T–I I
I 9
hours
StrategicI mplementationandCont rol St
abi
li
ty,Gr owth,Turnaround,Retrenchment ,Div
ersif
icat
ion,
verti
cali ntegrat
ion,Hor izontalintegrati
on,Str
at egicall
iance,mer gerandacqui si
ti
on,Divestment,
BusinessPor t
foli
oanaly sis–BCG&GECmat ri
x–St rat
egicChoiceSt r
ategi
cev al
uat i
onandcont r
ol
UNI T–I V 9
hours
Strategic Anal ysis & choi ce ,Strategy i
mpl ement at
ion: aspects, st
ructures i mpl
ement at
ion,
behav i
our alimplement ation-,Functi
onali mpl
ement at
ionissues– Funct i
onalpl ansandpol ici
es–
Financial,Marketing,Oper ati
ons,Personnel,I
T.

UNIT–V 9hour
s
St
rategi
cev
aluat
ionandcont
rol– anov
erv
iew ofst
rat
egi
cev
aluat
ionandcont
rol
,techni
quesof

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page29
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

str
ategi
cev al
uati
onandcont r
[Link]
obalramifi
cat
ionontheev
olut
ionofcompet
it
ivest
rat
egi
esof
tr
ansnati
onalorgani
zat
ionsi
ntheknowledge-
dri
veneconomy
.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Lawr enceR. Jauch.,GlueckWi l
liam F. ,Busi nessPol icyandSt r
ategicManagement( Frank
Brothers)5t hEditionI SBN00710050729780071005074
2. PearceI IJohn [Link] Robi nson J. [Link] Ri char d B.– St rat
egicManagement( AITBS).
Published by Ri char dD I r
win( 1994)5t h edi tion I SBN 10:0256113629 I SBN NO 13:
9780256113624
3. Wheel en Thomas L. ,[Link] id and Rangar agjan Kr i
sh – Concept si n Str
ategic
ManagementandBusi nessPolicy13t hEdition2013.I SBN13: 9780256113624
4. Budhi r
ajaS. [Link] hrey aM.B.–Casesi nSt rat
egi cManagement( TataMcGr awHi ll
,1stEd.)
ISBNNO: 0074620975/ 9780074620977
5. Thomson-St r
ategicManagement :Concept sandCases( TataMcGr awHill)Edition13thISBN
NO13: 978- 0072443714I SBN-10:0072443715
6. Cli
ffBowman-Busi nessPol i
cyandSt r
ategy( PrenticeHal lofI ndia)PublishedbyPal grave
Macmi l
lan,1987I SBNNO10: 0333387651/I SBNNO13: 9780333387658
7. Kazmi ,Azhar ,Busi nessPol i
cyand St rategi cManagement ,TataMcGr aw Hi l
lPublishing
CompanyLt d.,NewDel hi
.3rdEdi t
ionISBNNO: 9780070263628
8. David,Fr [Link] rategicManagement -ConceptandCases, PearsonEducation, Delhi
.15Edition
ISBNNO13: 9780133444797

MBA15G014 I
NTERNATI
ONALBUSI
NESSMANAGEMENT L T P C
3 0 0 3

Objecti
ve:
Thecour sei sdesignedt
ofamili
ari
zethestudent
swi ththeint
ri
caciesofinter
nati
onalbusi
nessi n
ter
ms ofi nvestment,monetar
y syst
ems and strat
[Link] course expl
ains whatconsti
tute
i
nternati
onalbusinessandt henanaly
zehow diff
erencesamongnat i
onsgivesshapet odif
ferent
businessstrategi
es.

UNI
T–I 9hour
s

AnIntroduct iont
oGlobal BusinessMeani ng,natur
eandsi gni
ficanceofi nter
nati
onal Busi
ness,Dri
vers
ofInternat i
onalBusi
ness,pl ayersininternati
onalbusiness,Env ir
onmentofI nt
ernati
onalBusiness–
Economi cal
,Poli
ti
cal,Demogr aphi
cal,Global,Soci
al,Cult
ural
,Technol ogi
cal
,Legal–Ent rystrat
egies
forI
nter nati
onalBusiness.
UNIT -I I 9hour s
I
nternationalBusinessTheor ies:Intr
oduct i
onMer canti
li
sm,Absol uteAdvantageTheor yCompar ati
ve
CostTheor y,Hecksher -
OhlinTheor y,Pr oductCy cl
eTheor y.I nstrumentsofTr adePolicy
-Tar i
ffs,
Subsidies, I
mportQuot as,VoluntaryExportRestrai
nts,Administrativ
ePol i
cy,Anti
-dumpingPolicy.

UNIT–I II 9hours
Forei
gnExchangeDet erminati
onSy st
ems:BasicConceptsRel at
ingt oForeignExchange,Var
ious
ty
pesofExchangeRat eRegimes,Fact orsAff
ect
ingExchangeRates,Br i
efHistor
yofIndianRupees
ExchangeRat es.I
nternat
ionalInsti
tuti
on:UNCTAD,It
sBasicPrinci
plesandMaj orAchi
evements,
IMF,
RoleofIMF,I BRD,Featur
esofI BRD,WTO,Rol eandAdvantagesofWTO. TRI
PS,TRIMS,GATS,MFA,
AOA, I
nternat
ionalMonetarysystem, Pre‐Br
ett
onwoodsperiods,Brett
onwoodssy stems.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page30
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–I V 9
hours
RegionalEconomi cIntegrat
ion:I nt
roducti
on,Lev el
sofEconomi cI ntegr
ati
on,Regi onalEconomi c
Int
egrati
on in Europe,RegionalEconomi cIntegrati
on in U.
S.A.
,ASEAN,SAARC,I ntegrat
ion f
or
[Link]
ock–I nternati
onalcommodi tyagreement–Gl obalTrade–Gl obalSupplyChain
andLogi st
icsManagement– I [Link]
ernati
onalEconomi cInstit
utions– IMF,
WorldBank, UNCTAD, UNIDO, AsianDevelopmentBank, I
nter
nati
onal [Link]

UNIT–V 9hours
Globali
zati
onTr endsandChal l
enges;BalanceOfPay mentsTrends;Envi
ronmentForForei
gnTrade
andI nvest
ment;ExchangeRat eMov ement sandt hei
rimpact;I
ndia’
scompetit
ivenessi
nthewor l
d
economy ;ext
ernalinf
luencesonIndi
a’sbusinessenvir
[Link]
ecti
onAct

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
[Link] andBl ack-I nternat
ionalBusinessEnvir
onment
.
[Link]-I nternationalBusinessEnv i
ronment
[Link]-I
nter
nat ional FinancialManagement .
[Link]
inam-I nter nat
ionalBusiness.
[Link] i-Internat
ionalBusiness.
[Link].T–Busi nessPol icyandSt rat
egicManagement

I
VSemest
er
Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page31
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA BUSI
NESSETHI
CS L T P C
3 0 0 3
OBJECTI
VE:

 Thiscoursehasbeendesi gnedtocreateami ndsetofvaluesystem amongthestudentswho

aret he fut
ure manager [Link] ethi
cs make t he st
udents open toinherentethical
pri
ncipl
esofbusi ness.
 Thecour sewi l
lsensit
izet hestudentstotheirethi
[Link],t
hestudentswillbe
exposedt oethi
calproblemsandi ssuesinvari
oussituat
ions.
 To createmor al,ethi
cal,f l
exi
bleand effect
ivemanager si nt oday’
sli
ber
ali
zed business
envir
onment

UNIT–I 9hours
Businessethi
cs;Defi
nit
ion&nat ur
e,Character
ist
icsofethi
calpr
obl
emsi
nmanagementEt
hical
theor
ies;Causesofunet
hicalbehav
iour
;Et
hicalabuses;Wor
kethic

UNIT–I I 9hours
ManagementofEthics-Ethi
csanal ysi
s[Hosmermodel] ;Steps/consi
der
ationsinresol
vi
nget hi
cal
di
lemma;Et hi
cs i
n pract
ice -professionalet
hics f
orf uncti
onalmanagers;Compar ati
ve ethi
cal
behavi
ourofmanagers;Codeofet hi
cs;Competiti
veness,organi
zati
onalsi
ze,prof
it
abil
it
yandet hi
cs;
Costofethi
csinCorporat
eethicsevaluati
on.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page32
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–III 9hour
s
Soci
alResponsibil
it
yofBusi
ness;Bi
gBusi
nessandsoci
etyBusi
nessandecol
ogi
cal/env
ironment
al
i
ssuesintheIndiancont
ext

UNI
T–I
V 9hour
s

Polit
ical–legalenvironment;Prov
isi
onsoftheIndianconst
it
uti
onpertai
ningt oBusiness;Poli
ti
cal
setup– maj orcharacteri
sti
csandt hei
rimpl
icat
ionsforbusi
ness;pr
ominentf eatur
esofMRTP&
[Link] al–cul turalenvi
ronmentandtheiri
mpactonbusinessoperations,Sali
entfeat
uresof
Indi
ancultur
eandv alues.

UNI
T–V 9hour
s

Economi cEnv
ironment;Phi
losophyofeconomicgrowthanditsimplicat
ionsf orbusiness,Mai n
feat
ures ofEconomi c Pl
anning withrespectt
o busi
ness;I
ndustr
ialpolicy and fr
amewor k of
governmentcontractoverBusiness;Rol
eofChamberofCommer ceandConf ederati
onofI ndi
an
I
ndust r
ies

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1)“TheEt hicsofManagement ”byLarueToneHosmer ,
RichardD.I r
winI
nc.
2)“ManagementEt hics-i
ntegri
tyatwork’[Link]
[Link],
ResponseBooks:
NewDel hi.
3)“EthicsinManagement ”[Link]
ekar,Himalay
aPubl i
shingHouse.
4)“BusinessEt hi
cs”byW. [Link].
5)sturdev ant,F.
D.-BusinessandSociety–AManager i
alAppr oach.
6)Doasgupt a&Sangupt a–Gov ernmentandBusinessinIndi
a
7)Kut hial
s, S.
K.-from tr
adit
iontoModernity
.

MARKETI
NG

MBA BRANDMANAGEMENT L T P C
3 0 0 3

OBJECTI
VE:
 Theobject
iveofthi
scour
seistohel
pthestudent
sspeci
ali
zedi
nmarketi
ngtounder
standthe
i
ssuesi
nplanni
ngandeval
uati
ngthest
rat
egiesinbr
andi
ngofvari
ousgoodsandser
vices.

UNITI-I NTRODUCTI ON 9hours

BasicunderstandingofBrands–Def i
nit
ions-Brandi
ngConcept
s–Funct
ionsofBr
and-Signif
icance
ofBr ands– Br andingchall
engesandoppor t
uniti
es– Brandver
susPr
oduct-Diff
erentTypesof
Brands–Cobr anding–Storebrands.

UNITII-BRANDSTRATEGI ES 9hours
St
rategi
cBr andManagementprocess–Buil
dingastrongbrand–Thef ourstepsofbrandbuil
ding–
cr
eatingcustomerval
ue-Establi
shingBr
andPosit
ioning–Gui del
i
nes&Br andAudits-Establi
shi
ng
Br
andv al
ues– Brandvisi
on– Br andEl
ements– Br andi
ngforGlobalMarkets– Compet i
ngwi t
h

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page33
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

f
orei
gnbr
ands.

UNITI
II-BRANDCOMMUNI CATI
ONS 9hour
s
Br
andimageBui l
ding–BrandLoyal
typrogr
ammes–BrandPr
omot
ionMet
hods–Rol
eofBr and
ambassador
s,cel
ebri
ti
es–Onli
neBrandPromot
ions.

UNI TIV-BRANDEXTENSI ON 9hour

s
BrandAdopt i
onPr act
ices– Di
fferenttypeofbr
andext
ensi
on– Fact
orsi
nfl
uenci
ngDeci
sionfor
extension–Re-br
andingandre-
launching.

UNITV-BRANDPERFORMANCE 9hours
MeasuringBr
andPerformance–Br andEqui
tyManagement-GlobalBr
andi
ngstrategi
es-BrandAudit
– BrandEquit
yMeasur ement– Br andLev
erage- Rol
eofBrandManagers– Licensi
ng&Cel ebr
it
y
Endorsement
s-Brandingchal
lenges&opport
unit
ies.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. KevinLaneKel ler,StrategicBr andManagement ,4thEditi
on,I SBN NO 97801326672577
Pearson, NewDel hi
2. Kapferer,Strat
egicBr andManagement ,5thedi t
ionISBN978- 0749465155KoganPage,New
Delhi
3. Moor t
hyY. L.R,BrandManagement- TheIndianCont ext,21stEditi
on,ISBNNO8125907349
VikasPubl i
cati
ons, 2009.
4. Mar t
in Lindstr
om,Br andwashed:Tr i
cks Compani es Use t o Manipulat
e ourMi nds and
PersuadeUst oBuy :
Cr ownBusi ness1stedi t
ionISBN978- 0385531733
5. GrantDav id McCr acken,Cul ture and Consumpt i
on II:Mar kets,Meani ng,and Brand
Management ,I
ndianaUni ver
sityPress1stedi t
ionISBN0968225101
6. [Link] d A New Br and ofBusi ness:Char l
esCool idge Parl
in,Curti
sPublishi
ng
Company ,andtheOr iginsofMar ketResearchTempl eUniversit
yPresslatestedi
ti
onISBN- 1-
43990015- 9

MBA RETAI
LMANAGEMENT L T P C
3 0 0 3

OBJECTIVE:
 TheObj ect
iveoft
hecoursei
stoprov
ideaf
oundat
ionf
oranunder
standi
ngoft
hev
ari
ous
dimensi
onsofRet
ail
Management
.

UNITI-INTRODUCTI ON 9hours
Anov er
viewofGl obalRet
ail
i
ng–Chal l
engesandoppor
tuni
ties–Functi
ons,Need&ScopeofRetai
l
tr
endsinI ndi
a–Soci oeconomicandtechnol
ogi
calI
nfl
uencesonret
ailmanagement–Government
ofIndi
apol i
cyimpli
cati
onsonret
ail
s.

UNITII-RETAI
LFORMATS 9hours
Organi
zedandunorganizedf
ormats–Diff
erentor
gani
zedret
ailfor
mats–Charact
eri
sti
csofeach
for
mat–Emer gingt
rendsinr
etai
lfor
mat
s–MNC' srol
einor
ganizedret
ail
for
mat
s.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page34
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNI
TII
I-RETAI
LINGDECI
SIONS 9hour
s

Choiceofretaill
ocat
ions-int
ernalandext
ernalatmospheri
cs–Posi t
ioningofret
ailshops–Buil
ding
ret
ailst
oreImage-Ret ai
lservi
cequali
tymanagement–Ret ai
lSuppl yChainManagement–Ret ai
l
Pri
cingDecisions,Pr
iceSensi
tivi
tyandMarkdownpol i
cy-EDLP-
Inter
nationalr
eti
li
ngmot i
ves,r
easons
andtypol
ogiesf ori
nter
nati
onalexpansi
on,Merchandi
singandcategorymanagement–buy i
ng.

UNI
TIV-RETAI
LSHOPMANAGEMENT 9hour
s

VisualMerchandi
seManagement– SpaceManagement– Retai
lInv
entoryManagement– Retai
l
account
ingandaudit
s-Retai
lst
orebr
ands–Ret
ailadv
ert
isi
ngandpromotions–Retai
lManagement
Infor
mati
onSy st
ems-Onl
ineret
ail
–Emergi
ngtr
ends–Asker’sAppr
oach,
Kel l
er’
sAppr
oach.

UNI
TV-RETAI
LSHOPPERBEHAVI
OUR 9hour
s

Understandi
ngofRetailshopperbehavi
or–ShopperPr
ofi
leAnal
ysi
s–ShoppingDeci
sionProcess-
Factor
si nf
luenci
ng ret
ailshopperbehavi
or– Compl ai
nts Management-Retai
lsales f or
ce
Management– Chal lengesinRetail
inginI
ndi
a,Consumeri
sm andEt hi
csi
nRetai
li
ng,Socialand
Greenissues.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS
1. Moor hyYLR Br
t andManagement ,TheI ndi anContext,2nd Edi
ti
onISBN 9788125907398
VikasPubl i
cations,2009.
2. Gilbert,RetailMar keti
ngManagement ,2ndEdi t
ionISBN 978027365514PearsonEducat i
on,
2009.
3. Lev y&Wei tz
, Retai
lManagement , l
atesteditionISBN0073530026, TataMcGrawhill
,2009.
4. MichaelLev y ,Barton Wei tz, Retai
lManagement ,McGr aw Hi l
[Link]
est edit
ion ISBN
9780071215132
5. Chet anBaj aj
, Rajni
shArya,Nidhi
VarmaSr iv
at ava,Retai
lManagement :Oxfor
dPubli
shing.I
ndia.
2ndEdi t
ionISBN978- 0198061151
6. OgdenI ntegratedRetailManagement ,
Biztant r
a,I
ndia,2008.

MBA CUSTOMERRELATI
ONSHI
PMANAGEMENT L T P C
3 0 0 3

OBJECTIVES
 The cour se i s desi
gned t o pr ovide a betterunder st
anding ofcustomerr elat
ionship
managementandhowi tcanaf fectthebusiness.
 Tohel pthest udentsknowt hev ariousaspectsofCRM suchasbusi nessprocessmodelsand
CRM,cust omercent ri
cbusi ness,cust omersuppor tissuesdur i
ngpre-or
der,poi
ntofor der
andpost-
or derandcasest udiesinCRM.
 Tohel pthest udentsidenti
fythet echniqueforperformancemeasur ementandt omaket hem
under
standhowCRM det er
mi nest heeffect
ivenessofabusi ness.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page35
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNITI-INTRODUCTION 9
hour
s
Defi
nit
ions-ConceptsandCont
extofRel
ati
onshi
pManagement– Evol
uti
on-Transact
ionalVs
Rel
ati
onshipAppr
oach–CRM asast
rat
egi
cmarketi
ngt
ool
–CRM signi
fi
cancetot
hest
akeholder
s.

UNITII-UNDERSTANDI NGCUSTOMERS 9hours

Cust
omerI nfor
mationDatabase–CustomerPr of
il
eAnalysis-Customerper
cepti
on,Expect
ati
ons
anal
ysis – Customerbehaviorinrel
ationshi
p perspect
ives;i
ndi
vi
dualand group cust
omer’
s-
Cust
omerl i
feti
mev al
ue–Selecti
onofprofi
tabl
ecustomersegments.

UNITI
II-CRM STRUCTURES 9hours
El
ementsofCRM –CRM Pr ocess–Str
ategi
esf
orCust
omeracquisi
ti
on–Ret
enti
onandPreventi
on
ofdef
ecti
on–Model sofCRM –CRM r
oadmapforbusi
nessappl
i
cati
ons,
CRM I
mplement
ati
on.

UNITIV-CRM PLANNI NGANDI MPLEMENTATION 9hours

St
rategi
cCRM planni
ngprocess–Implement
ati
onissues–CRM Tool
s-Anal
yti
cal
CRM –Oper
ati
onal
CRM –Callcent
ermanagement–Rol eofCRM Managers.

UNITV-TRENDSI NCRM 9hours

E-CRM Soluti
ons–Dat aWarehousing–Dat ami ningforCRM –ani ntr
oducti
ont oCRM sof t
ware
packages,
TheEconomicsofe-Loyalt
y–Thei mportanceoftr
ust-Theimportanceoffocusingonthe
"r
ight
"customers–Pri
cerati
onalv [Link]
iceobsessiveconsumers,l
oyal
ist
[Link]
fl
ies-Upselli
ng
andcross-
sell
i
ng.

TOTALNOOFPERI ODS: 45hour s

REFERENCEBOOKS:
1. [Link],Jagdish,N. Sheth,Cust omerRelat
ionshipsManagementSt rategicPr especti
v e,
Macmi ll
an2005.
2. AlokKumaretal ,Cust omerRel ati
onshipManagement:Concept sandappl i
cat i
ons,Bi zt
antra,
2008
3.
Willi
am G. Zi
kmund,Cust omerRel ationshi
pmanagement -2rdedi ti
onI SBN 9780471271376
JohnWi leyandson
4. [Link]. [Link]- Servi
ce-
NewDi rectionsinTheor y&Pr actice:l
atestedi t
ion
ISBN076508073
5.
[Link] handAt ulParvat
iyarHandbookofr elati
onshipmar ket
[Link] [Link] aw-hill
[Link]
ustrat
edreprintedISBN9780761918103
6.
Gosney ,Customerrelationshipmanagementessent i
als–pr enti
cehall,
2000l atesteditionISBN
9788120318090
7.
Lakshman Jha Cust omer Rel ati
onship Management :A St r
ategic ApproachGl onalI ndia
publi
cationspvt
.Lt d.,
f i
rstedi
ti
onISBN- 13:978-
8190721127

BUSI
NESSTOBUSI
NESSMARKETI
NG L T P C
MBA
3 0 0 3

OBJECTIVES:
 Thekeyobjecti
veoft
hissubjecti
stoi
ntr
oducet
hest
udent
stot
hecur
rentt
hinki
ngaboutt
he
natur
eofBusi
nessMarket
ing

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page36
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

 Tolearnabouttheelect
roni
cstransacti
onslikebusi
nesst
obusiness,busi
nesstocommer
ce,
shar
ing,andprocessi
ngofbusinessactivi
ti
es.
 Itwi
llhel
pthestudentstotr
ansactfinanci
alanddocumentint
erchangebetweentwoormore
busi
nessparti
es.

UNIT–I–NATUREOFBUSI NESSMARKETI NG 9hour s

I
ntroducti
on to Business Mar ket
ing:Meani ng and Scope,Di f
ferences between I ndustr
ialand
ConsumerGoods–Ty pesofOr ganizationalCustomers-Demandf orIndustri
alGoods-Busi ness
Mar ketSegmentati
on,Def ini
ti
on ofE‐ commer ce,Unique Features ofE‐ commer ce Technology:
Ubiquit
y,GlobalReach,Uni v
ersalSt andards,Richness,Inter
acti
v i
ty,Infor
mat i
on Density,Social
Technology:
,Growthoft heInter
netandt heWeb,Or i
ginsandGr owt hofE‐ commer ce;E‐Busi
ness
Technologi
es:TheInt
er net:
KeyTechnol ogy, TheI
nternetToday:
TheI nter
netBackbone,

UNIT–I I–BUYER–SELLERRELATI ONSHI P 9hour s

Organizati
onalBuyi
ng:Fact orsInfluenci ngOrganizati
onalBuying-Model sofBuy erBehav ior-Buy i
ng
CentreRol es-Or
ganizati
onalBuy ingPr ocessStages–BuyCl asses-Or ganizat
ionalBuy i
ngPr acti
ces
-
Enqui ri
esandTender s-Suppl i
erEv aluat
ion-Buy erSell
erRel ati
[Link] ketCr eator,Servi
ce
Provider,Communi ty Provider;Maj orBusi ness‐to‐
busi
ness ( B2B)Busi ness Model :
E‐di
stri
butor,
E‐
Pr ocurement,Exchanges,I nsi
ghton Busi ness,Busi ness Model sin Emer gi
ng E‐ commer ce
Areas:Consumer‐t
o‐consumer ( C2C) Busi ness Model s,MOVI NG TO E‐ BUSINESS :SPOTTI NG
E‐
BUSI NESS TRENDS,Tr ends Dr ivi
ng e‐ busi
ness,Cust omer ‐
Or i
ented Trends,e‐ Servi
ce Tr ends,
Organizati
onalTr
ends, Employ ee

UNIT–III–PRODUCT&BRANDSTRATEGY 9hour s
Rol
eofMar keti
nginPr oductDev elopmentProcess-Managi ngIndustri
alProductLines-Managi ng
Acr
ossPr oductLifeCy cl
e–Pr oductRev it
ali
zati
on/El
imi
nationDecisi
ons–Char acter
isti
csofPr i
cing
i
nBt oBMar ket-Factorsinf
luencingPrici
ng-Pr i
ci
ngMet hodsandSt rategi
es–Leasi [Link]
GI TI
ZING
THE BUSI NESS:E‐ BUSINESS PATTERNS,e‐ Busi
ness Patter
ns:The St ructuralFoundation,The
e‐
ChannelPat t
ern,TheClick‐
and‐BrickPatt
ern,Thee‐Por
talPatt
ern,Thee‐Mar ketMakerPattern

UNIT–I V–FORMULATI NGCHANNELSTRATEGY 9hour s

Industri
alChannel
sofDi stri
bution:TypesofDi stributi
onSystems- ChoiceofChannelSy stems-
ChannelPartner
s-Managi ngChannelConf l
ict
s-Di stri
buti
onLogist
ics-PersonalSelli
ng-SalesFor ce
Management-PostSal esSer vi
ce-CustomerSat isfacti
onandEv al
uati
[Link],Buil
ding
anE‐ commerceWebsite:Planni
ng:TheSy stemsDev el
opmentLifeCycle,
Sy stemsAnal ysi
s/Planni
ng:
Identif
yBusi
nessObjecti
ves,System Funct
ionali
tyandI nfor
mati
onRequi r
ement s

UNIT–V–PROMOTI ONALSTRATEGI ES&e-BUSINESSDESI GNS 9hours

I
ndustri
alGoodsPr omotion-Br andingofIndustr
ialProducts–Creat
ingCorporat
eI mage-Industri
al
Adver
tisi
ng-RoleofI nterneti nBusi nessMarket-Industri
alMarket
ingContr
[Link] oCr eat
e
Novele‐Busi
nessDesigns, Step: 1:Self–Diagnosis,
Step:2:Rever
setheVal
ueChai n,St
ep:
3: Choose
aFocus,Step4:ExecuteFlawl essly,Lessonsfr
om e‐BusinessDesi
gn.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Clow,Baach,I ntegrated Adver
ti
sing Promot i
on and Mar
keti
ng Communi
cati
on,Pear
son
Educati
on.I
ndia.6thedi t
ionI
SBN-10: 0133126242
2. BhaskarBharatEl ectr
onicCommer ce‐Technologies&Appli
cati
ons,TMH3r
dEditi
onISBN

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page37
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

0070600958
3. Christ
opherJ.&Cl er
kT. H.K.,Gl
obalE‐Commer ce,Uni
v er
sit
yPr e4thEdit
ionISBN:978-81-203
-4505-8,PHI
4. Reynolds,BeginningE‐Commer ce,lat
estedit
ionISBN13978- 1598203123SPD
5. Laudon&Tr aver– ElectronicCommer ceBusi ness,Technology ,Societ
y( Pear
sonEducat ion,
10rdEd.)ISBN13978- 0-13-3024449
6. KalakotaR-El ectr
onicCommer ce-Frontier
sofE- Commer ce( PearsonEducation,2007,3rd
Ed.)I
SBN- 10-0201845202
7. Belch,GeorgeandBel ch,Mi chael;Advert
isi
ngandPr omotion;Tat aMcGr aw Hill
,New Delhi.
2rdediti
on, I
SBN: 81-
203- 2739
8. Wel l
s,Wi l
l
iam,Bur nett,JohnadMor iart
y,Sandra;Adv ert
isingPr i
ncipl
esandPr act
ice;7rd
editi
onISBN- 13:978-
0131465602Pear sonEducation;NewDel hi.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page38
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA I
NTERNATI
ONALMARKETI
NGMANAGEMENT L T P C
3 0 0 3

OBJECTI
VE:
 Thi s subjectis designed f
orthe st
udentto under
stand the i
mportance ofi
nter
nat
ional
marketing,whichhasbecomeanecessar ypar
toff i
rmst hatwishtosurvi
veandgrow i
nthe
dynamicgl obaleconomyofthenewmill
enni
um.

UNI
TI-I
NTRODUCTI
ON 9hour
s

I
nternat
ionalmarkets– Def i
niti
on– Basi cmodesofent ry– NatureofI nternati
onalMarketi
ng
Benefi
tsofInter
nationalMarketi
ng-
–I nt
ernati
onalMar keti
ngTask–Wor l
dTr ade–I ndi
a’
sFor ei
gn
Trade–Char act
eri
sticsofMNCs-Gl obalandDomest icmar ket
ing-I
nter
nati
onalPr oductLi
fecycle–
EPRG Framewor k-I nst
it
uti
onalsetup– Adv isor
ybodi es– Commodi tyor ganizat
ions– Service
I
nstit
uti
ons–Gov ernmentpartici
pat
ioninForei
gnTr ade

UNI
TII-I
NTERNATI
ONALMARKETI
NGENVI
RONMENT 9hour
s

Businessculturearoundthewor ld-language,customs,attit
udes-mar ket
ingstr
ategyadj ust
ments-
productadapt ati
[Link] aphicDescr i
pti
onofMar ket– Polit
icalr
isk– Polit
icalEnv i
ronment-
Importquot as – t ar
if
fs -cust oms r estr
ict
ions -requi
red li
censes – regi
str
ations – permits.
DevelopmentandscopeofI nter
nationallaw – INCOTERMS– WTO – GATT-Cur renteconomi c
conditi
onsoft hecount r
yorcount ri
esi nvol
ved-credi
tworthinessoftheinter
nati
onalbuy er/
sel
ler–
Regionaleconomi cgroupingsit
sinfl
uencesi nmarket.

UNI
TII
I-POLI
CYFRAMEWORKANDPROCEDURALASPECTS 9hour
s

I
ndia’
sExport–Impor
tpolicy–ExitPolicy–promoti
onalmeasures-Exportor
ient
edUnit
s–Deemed
Export
s-Export-I
mportDocument at
ion– KindsofDocument s– Princi
palExportDocument
s–
Auxil
i
arydocument
s–Document sinImportTrade–ExportDocumentat
ionandprocedur
es-Demand
Esti
mation–GDP–Pr oducerconsumert ar
get–Marketsegmentati
on.

UNI
TIV-I
NTERNATI
ONALMARKETI
NGPLANNI
NG 9hour
s

I
nter
nati
onalMar ketSelecti
on– Factorsinfl
uenci
ng– Process– St rat
egiesandappr oaches–
Competi
ti
on-I
nter
nat i
onalMar keti
ng r
esear
ch – Globalscene-Inter
nati
onalmar keti
ng research
pr
ocedure–Techni ques–sur vey–int
ervi
ewtechni
ques–Anal ysi
soffiel
ddat a–Researchr eport
-
I
nter
nati
onalMarketingPlanni
ngandControl–Framework–mar ket
ingcontr
ol –Contr
olsequence

UNI
TV-I
NTERNATI
ONALMARKETI
NGMI
X 9hour
s

Developi
nganI nternationalPr oductLine, For ei
gnPr oductDi v ersif
ication,Int
ernat i
onalBranding
Decisi
ons,InternationalPackagi ng,Inter
nationalWar ranti
es and Ser [Link]
onalPr i
cing
Str
ategy- I nternationalPr omot ion St
rat
egies-Pr omot i
on Mi x-Inter
nat i
onalSal esNegot i
ati
ons-
Patt
erns ofGl obalAdv er
ti
sing,Gl obalAdv erti
sing Regul ati
ons,Adv ert
ising Medi a,Inter
nati
onal
ChannelsofDi st
ribution-Ret aili
ng inInt
ernationalScenar i
o,I nternationalPhy sicalDi st
ri
buti
on -
Technologi
calInfl
uencesi nint
er nati
onalMarketi
ng- Curr
entt rendsi ninternationalMar ket
ing.

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page39
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:
1.
Phili
[Link] eora,[Link] –I nternati
onalMarket
ing-Edit
ion:16t
hISBN-10:0077642295
TATAMcGr aw- Hi
llEdi
tion.
2.
VernTer pstraRav iSarathy– I nt
ernationalMarketi
ng – 10thEditi
onISBN-10:0981729355;
Harcour tCol l
egePublishers.
3.
RajaGopalI nternati
onalMar keti
ng[ GlobalEnvir
onment ,Cor
porateStr
ategy
,3rdediti
onI SBN
9781921388163CaseSt udi
es]–
4.
VikasPubl ishingHouse.
5.
Phili
[Link] eora–I nternati
onalMar keting–15t hEdit
ionISBN-13:978-
0073529943McGr aw-
HillI
nternationalEdit
ors.
6.
Francis Cher uniam,I
l nternati
onalMar keti
ng,5th edi
tion I
SBN 10:0070263647 Hi mal aya
PublishingHouse, Mumbai

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page40
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA MARKETI
NGRESEARCH L T P C
3 0 0 3

OBJECTI
VE:
 Thi scourseisdesignedt oteachsever
alimportantmarketi
ngr esearchtool
[Link]
n
i
nternetandrelatedtechnol
ogyalongwithexpandinggl
obalizati
onhasmadet heuseof
marketi
ngresearchtool
sandskil
lsi
mperat
ivef
orunderst
andingt heconsumerbehav
ior.

UNIT–I–I NTRODUCTI ONTOMARKETI NGRESEARCH 9hours

Mar ket
ing research -intr
oduct
ion,defini
tion,nat
ure,obj
ect
ives and scope,mar
keti
ng r
esearch
process,resear chdesigns–def ini
ti
on,classi
fi
cat
ionMeasurementandscal i
ng-f
undamentaland
compar at
ivescaling&noncompar ati
vescal
ing.

UNIT–II–MARKETRESEARCHDESI GN&SAMPLI NG 9hour s

Datacol l
ecti
onMet hods,Questionnair
e&f orm design-
Def
ini
ti
on,object
ives,quest
ionnair
edesi
gn
processSampl i
ngdesigns-
process,classif
icati
on,andsampl
esize,Appli
cationofsamplingmet
hods
tomar ket
ingprobl
ems, f
iel
dwor kander ror
si nfi
eldwork.

UNIT–I II–STATI STICALTECHNI QUESFORMARKETI NGRESEARCH 9hours

Data preparati
on & Anal y
sis-data preparati
on pr ocess-
Quest i
onnai
re checki
ng,,Edi
ti
ng,Coding,
Transcr
ibing,Datacleani
ng,Classi
fi
cati
onofst at
isti
cal t
echniques-Fr
equencydist
ri
buti
on,chi
-squar
e,
Analysi
sofv ari
ance,Correl
ati
onandr egression,fact
orAnal ysis,
Clust
eranalysi
s.

UNIT–I V–PRESENTATI NGMARKETINGRESEARCH 9hour

s
Reportpreparat
ion&pr
esent
ati
on-
impor
tance,pr
ocess,r
esear
chf
ormat
,repor
twr
it
ingandresear
ch
processevaluat
ion

UNIT–V–CONTEMPORARYMARKETANALYSI S 9hours
Productr
esearch-new product&conj oi
ntanalysi
s,moti
vat
ionresear
[Link]
ket&sal
esanaly
sis
resear
ch-
marketpotent
ialanalysi
s,salesanalysis& mar
ketdecisi
onsuppor
tsyst
ems(MDSS)–
Contemporar
ymediaandadv er
ti
singresearchanaly
sis

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOK:
1. HarperW. Boyd,Jr .Ral phwestf
all,Stanley&St [Link]
ingr esearch,4thedi
tionISBN-13:
978-0256068139t atamcgr awhi llpublishing
2. [Link] hot r
asat yabhusanDash,Mar keti
ngResearch6th Edi t
ionISBN 9285110045
KatarSi nghRur alDev elopmentSagePubl ications
3. HairBushOr ti
nal lMar keti
ngr esearch,Tat aMcgraw Hil
l5th EDI
. TION ISBN :0-471497703
Published2003byMcgr aw-
Hil
4. Will
iam Zi gmund;Busi nessresearchmet hods:Thomson7THEDI TIONI SBN951-791-009-
6).
schema: publi
cation.
5. [Link] maMar ketingResear ch:Sul tanchandandsons.2ndEdi t
ionISBN:9788180546853.
Publisher,Sult
anChand&SONS.
6. Resear chf orMar ketingDeci si
onsPaul [Link] een,Donal
[Link] l

7. Mar
ket
ingResear
ch-TextandCasesHar
[Link]
dJr
.,Ral
phWest
fal
l

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page41
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA CONSUMERBEHAVI
OUR L T P C
3 0 0 3

OBJECTIVES:
 Tost udytheconsumersunconsci
ousmot
ivesthatdr
ivehumanbehavi
ouratani
mpli
citlev
el
 Thesubj ectalso rev
iewsa rangeof“l
ev er
s”thatcan inf
luencepur
chasebehaviourin
unexpect
edway sandateff
ici
entcost
.

UNIT–I 9hours
Consumerbehav i
or–def ini
ti
on,natur
eofconsumeratti
tude,Fact or
sinfl
uenci
ngdeci si
onmaking
process,consumerresearchprocess.I
ntr
oducti
ontoConsumerBehav i
or:Nat
ureandI mport
anceof
ConsumerBehav i
or,Appli
cationofConsumerBehav i
ori
nMar keting-Factor
sinfl
uencingConsumer
Behavior-ConsumerResear chProcess-Model sofCB-Ni cosia,Howard&Sheat h,Engel
-Kol
l
at
Bl
ackwel lModel
s-Lev el
sofConsumerDeci si
onMaking-EPS,LPS,RRB.

UNIT–I I 9hours
Mar ketsegment ati
on – defi
nit
ion,how mar ketsegmentoper ates,bases forsegment at
ion-
geogr aphi
c,demographic,
psy
chologi
cal,soci
ocultural,use-
relat
ed,use-
sit
uati
onsegment at
ionand
cri
teriaforef
fect
ivetar
geti
ngmarketsegments-i
denti
ficati
on,suff
ici
ency,
stabi
li
tyandaccessi
bil
it
y.

UNIT–I II 9hour s
Theconsumerasani ndi
vi
dual–consumerneedsandmot ivat
ion-Meani ngofmot i
vat
ion,dynami c
nature ofmot ivati
on,Mot i
vati
on and emot ion,Attit
udes and At ti
tude change and i nt
eract i
ve
communi cat
[Link] ir
onment alI nf
luencesonCB:Soci alClass,LifeSt yleProfil
eofSoci alCl ass
Appli
cationtoCB,Soci alClassMobi l
i
ty-Culture:Meaning,Characteri
stics,Factorsaf
fecti
ngCul t
ur e,
RoleofCust oms, ValuesandBel iefsinConsumerBehav ior,
Sub-cult
ure:Meani ng,Sub-
cult
ureDivision
and Consumpt ion Pat t
erni nI ndia,Types ofSub- cult
ures,Cross cul tur
alConsumerAnal ysis:
Simil
ari
tiesandDi ff
erencesamongPeopl e,Cross-cul
turalMarketi
ngPr oblemsi nIndi
a,Strat
egiest o
OvercomeCr oss-cul
turalProblems.

UNIT–I V 9hours
The consumer ’
s decision maki ng process – choosi ng and consumi ng,consumerper cept
ion,
Personalit
yandconsumerbehav ior
:Thef amilydecisionmaki [Link]
onment alI
nfl
uencesonCB:
SocialClass,LifeSt yl
ePr ofil
eofSoci alClassAppl icati
ont oCB,Soci alClassMobi l
i
ty-Cul t
ure:
Meaning, Character
isti
cs,Factorsaffect
ingCul ture,
RoleofCust oms,ValuesandBel i
efsinConsumer
Behavior,Sub-
culture:Meaning,Sub-cultureDivisi
onandConsumpt i
onPat ter
ninIndi
a,TypesofSub-
cul
tures,Cross-cult
uralConsumerAnal ysi
s:Simi l
ari
ti
esandDi ffer
encesamongPeopl e,Cross-
cult
ural
MarketingProblemsi nIndia,Str
ategiestoOv ercomeCr oss-
cult
uralProbl
ems.

UNIT–V 9hour s
Organizat
ionalbuyi
ng–t hebusinessmar ketv
ersustheconsumermar ket,buy
ingsituati
ons,systems
buyingandsel li
ngandi ndustri
albuy i
ngbehavior
,Majorinf
luencesonI ndustr
ialbuy i
ngbehav ior,
Dif
fusionofi nnovati
[Link] gani
zationand Consumers:FactorsInfl
uencing Organisati
onalBuy ing
Behavior– Consumerand Mar keter-Mar keti
ng Communi cat
ion and Persuasion,Dev eloping
Persuasiv
eCommuni cat
ion–Mar ketRegul
ati
on–Cust omerDissati
sfact
ions–ConsumerPr otection
Act.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page42
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1.
[Link]
ffman,Lesl e Lazar Kanuk – Consumer Behav
i ior – Ist EDITION ISBN 13:
9780133729887Publ i
shedbyPr enti
ceHall,PHI
2.
[Link]&Al ber
[Link]
l t
taConsumerBehav ior2ndeditionISBN978- 81-
7758-
825-5
8thediti
onISBN-10:0137228511publ i
shedintheJour nal
ofMar ket
[Link]
,2003
3.
[Link] ,ConsumerBehav
j i
orandCulture:TheConsequencesf orGlobalMarket
ing
andAdv ert
isi
ng,
7thedt i
onISBN: [Link] i
cati
ons
4.
Hell
mutSchut t
eandDeannaCi arl
ante,ConsumerBehav iorinAsia,NewYor kUni
versi
ty5th
edit
ionISBN-10:
1–4039–9279–7

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page43
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA DI
GITALMARKETI
NG L T P C
3 0 0 3

OBJECTIVES:
 Topr ovideasol i
dfoundati
oni nt hekeyconcept sondigit
almarketi
ngar oundthisconstantl
y
changingf iel
dtostudents
 Wi tht her apidshi
ftofadvert
isingf rom tr
aditi
onalmediatoonli
nepl atf
orms,itisbecomi ng
i
ncreasingl yimportantformar ket
ing graduates t
o be well
-versed in di
gitalmarket i
ng
fundament al
s
 Thi ssubj ecthelpsthestudentst ocomeawaywi thanunderstandingofsuccessfulonl i
ne
mar keti
ngst rat
egi
es,usergener atedcontent,sear
ch,soci
almediaandnet works,mobile,and
webanal y
t i
cs.

UNIT–I 9hour s
Pri
ncipl
esandDriversofNew Mar ketingEnvi
ronment-Digi
talMediaIndustry-reachingAudi ence
Through Di
git
alChannels-Tradi
tionaland Digit
alMarketi
ng -Intr
oducti
on to Online Mar keti
ng
Envir
onment-Dotcom Evol
uti
on-InternetRel
ati
onshi
ps-Businessi
nModer nEconomy-I nt
egratingE
-
BusinesstoanExist
ingBusi
nessModel –Onli
neMarket
ingMi x-Mobil
eMar ket
ing-Digital
Signage.

UNIT–I I 9hour s
PurchaseBehavi
orofConsumer si nDi
gitalMar ket
ingFor
mat– Onl i
neCustomerExpectati
ons-
Onli
neB2CBuy ingProcess-OnlineB2BBuy i
ngBehav i
or-Websi
teDesigni
ng-WebsiteCont ent-
Forms ofSearch Engines – Worki
ng ofSear ch Engi
nes -Revenue Model
sin Search Engine
Posit
ioni
ng–SEO-Di splayadv
ert
isi
ng-Trends.

UNIT–I I
I 9hours
ProductAtt
ribut
esandWebMar ket
ingI
mpli
cati
ons-Augment
edPr oductConcept-Customizi
ngthe
Offeri
ng-Di mensi
onsofBrandi
ngOnli
ne-I
nter
netPri
ci
ngInf
luences-PriceandCustomerVal ue-
OnlinePri
cingStrat
egi
esandTactics– Ti
me-basedOnl
inePri
cing-Per sonal
i
zedPricing-Bundl
e
Pri
cing.

UNIT–IV 9hours
I
nter
netEnabledRetai
li
ng-Turni
ngExperienceGoodsintoSear
chGoods- Per
sonal
i
zati
ont hrough
Mass Cust
omi zat
ion -Choi
ce Assi
stance -Per
sonal
i
zed Messaging -Selli
ng t
hrough Onl i
ne
I
nter
mediar
ies–Direct
orCust
omerInt
eract
ion-Onli
neChannel
DesignforB2CandB2BMar keti
ng.

UNIT–V 9hour
s
I
ntegrat
ingOnli
neCommuni cati
oni ntoIMCPr ocess-OnlineAdv er
tisi
ng– EmailMar ket
ing-Viral
marketi
ng-Affi
li
ateMar
ket
ing–Par ti
ci
patoryCommunicat
ionNet works-SocialMediaCommuni ti
es
–ConsumerEngagement-Co- CreatedContentManagement -
Inter
act
iveDigit
alNetworks-Customer
–LedMar ket
ingCampai
gns-Legal andEthi
calaspect
srel
atedt oDigi
talMarketi
ng

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Smi th P R Chaff
eyDav e,E-Market
ing Excell
ence:TheHeartofE- Busi
ness,Butter
wor t
h
Heinemann, USA
2. St
r aussJudy,E-Marketi
ng,Prenti
ceHal l
,I
ndia
3. Fl
emi ngHansenEmot ions,Advert
isi
ngandConsumerChoi [Link]
Press.
4. Cur t
[Link] vedt,[Link] ei
tandRi char ch Onl
dYal i
neConsumerPsy chology:

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page44
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Under
standi
ngandInf
luenci
ngConsumerBehav
iori
ntheVir
tual
Wor l
dby
5. Mari
[Link] jGlobalMarket
ingandAdvert
isi
ng:Under
standi
ngCul
tur
alPar
adoxes,
Sagepubli
cat
ions

MBA I
NTEGRATEDMARKETI
NGCOMMUNI
CATI
ON L T P C
3 0 0 3

OBJECTI
VE:
 Theobj ect
iveistointroducethestudent
stot heint
egr
atedr
oleof
mar
ket
ingpr
omot
ion
t
echni
queswiththespecialemphasi
sonadver
ti
sing

UNIT–I 9hour s
ConceptandPr ocessofI ntegratedMar ketingCommuni cati
ons( IMC):
Element sofI MC&Dev eloping
respecti
v ecommuni cati
oncampai gn,Int egratedMar keti
ngCommuni cati
on– Def i
nition,Evolution,
Concept s;MarketingCommuni cati
onMi x;Model sofMar ketingCommuni cati
on;Et hicalandSoci al
i
ssues i n Marketing Communi cation,int egrated mar keti
ng communi cati
on;t ypes ofadv erti
sing
agencies;medi a par tners and t heirr ole;sel ect
ing desired brand posi t
ion;dev el opi
ng br and
i
dent i
fi
cation;creati
ngabr andi mage;cr eat i
ngandmai ntainingbrandr el
ationshipwi thcust omer s;
brand-customert ouchpoi nts;pr ospect sand cust omers;AI DA model ;I
ntroductiont oIntegrated
Mar keti
ngCommuni cat i
on(IMC)-I MCasanI ntegralPartofMar keti
ng–Buy ingDeci sionProcess–
Communi cati
on ResponseHi er ar
chy– Set ti
ng Communi cation Obj
ectiv
es:DAGMAR Appr oach -
Budget i
ngf orMarketingCommuni cation.

UNI T–I I 9hour s

Campai gnpl anning;IMC planningpr ocess;internalmarketing;segmentingant ar
get i
ng;typesof
segment ati
on;message and pr of
itabi
li
tyt argeti
ng;digi
tizati
on ofbr and i
nformation;cust omer
database;bui l
dingr el
ati
onshipt hr
oughdat amanagement ;dev el
opingcreat
ivemessagest rategy;
processofdev elopingIMC messagest r
ategy;met hodsofget ti
ngcreati
veideas;brand-message
execut i
on;copywr i
ti
ng;wri
ti
ngf orpointandel ectr
onicmedia; pri
ntlay
outanddesign;executi
onaland
strategi
cconsistency .

UNI T–I I
I 9hours
Medi a classi
fi
cati
on;medi a str
ength and weakness;wir
eless communicati
on;e-mailmarket
ing;
website mar keti
ng;integrat
ing onli
ne brand communicati
on;medi a pl
anning;consumersales
promotion;salespromot i
ontools;det
erminingconsumersal
espr omoti
onstrengthandl
imit
ati
onsof
salespr omotion;tr
adepr omot i
on;tradepr omotionf
ornew pr oduct
sandexi sti
ngbrands;tr
ade
promotionst r
ategi
es;objecti
vesofco-marketingcommuni
cation.

UNIT–I V 9hours
Personalsel l
i
ng objecti
ves and st rategi
es;personalsell
ing process;def i
ning publ i
cr elati
ons;
l
imitati
onofbr andpubli
cit
y;brandpubl ici
tytool
s;cor
porat
eimageandr eputati
on;mi ssionandcause
mar ket
ing;cri
siscommuni cat
ion;interacti
veandpersonaldimensionofdirectmar ket i
ng;met hodof
di
rectmar ket
ing;eventmar keting;t rade shows and otherpar t
ici
pati
on ev ents;sponsor shi
ps;
st
rengthsandcust omerser vi
ce;objectivesandstrat
egi
esofcust omerservice;social,economi cand
et
hicalissuesinIMC;evaluati
onandmeasur ementofbrandmessagesmeasur ementandev aluati
on
methods

UNI T–V 9hour s

Fundament al
sofAdv er
tisingCampai gns-Planni
ngProcess-TheCr eat
iveBr
ief-Cr eati
nganAppeal-
Strategic Approaches:Gener ic Approach – USP -Brand Image – Positi
oning -Publ ic Servi
ce
Adv erti
sing-Celebri
t yEndor sement-El ementsofPrintadver
ti
sement-Scr i
ptwr i
tingforRadioand
Televisi
on-LegalandEt hicalaspectsofAdv ert
isi
ng-KidsAdvert
isi
[Link]
sing;5Ms,Soci aland
EthicalIssuesinAdv ert
ising, Int
egratedMarketi
ngCommuni cat
ion,IMCPlanningPr ocess,
Dev elopi
ng

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page45
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

AdProgrammers,Set
ti
ngObj
ecti
ves,AdBudget
s,Desi
gni
ngMessage,Medi
aSel
ect
ionandPl
anni
ng,
AdResearch,
Eval
uati
onandCont
rol.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Clow, Kennet h & Back, Donal d; Integrated Adv erti
sing, Promotion and Mar keting
Communi cation;Pear sonEducat i
on,6t heditionI SBN- 10:0133126242Hi mal ayaPubl ishing
HouseNewDel hi.
2. Belch,Geor ge and Bel ch,Mi chael ;Adv erti
sing and Pr omot i
on 10th Edi t
ion ISBN- 10:
0078028973; Tat aMcGr awHi l
l,NewDel hi.
3. Wel l
s,Wi ll
iam, Bur nett, JohnadMor iart
y,Sandr a;Adv ert
isi
ngPr i
ncipl
esandPr act i
ce;Pearson
Educat ion;2ndedi ti
onI SBN0130835714NewDel hi.
4. Jethwaney ,Jaishr eeandj ai
n,Shruti;Adverti
singManagement ;
2ndEditi
onI SBN: 0262083574.
OxfordUni versityPr ess; NewDel hi
.
5. Belch& Bel ch,Adv ertising and Pr omot i
ons Tat a McGr aw Hi l
l9th edit
ion ISBN-13:978-
0073404868
6. RajeevBat ra,JohnG. My ers&Dav idAAakerAdv ert
isingManagement-5t hEditionISBN- 13:
978-0133057157- PHI
7. OttoKl eepner ’sAdv ertisingPr ocedur e–9t hEdi ti
onI SBN13: 9780136432555PH
8. [Link] la&K. [Link] hia Foundat i
ons ofAdv erti
sing Theor y & Practi
ce – Hi mal aya
Publishing

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page46
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA I
NDUSTRI
ALMARKETI
NG L T P C
3 0 0 3

OBJECTI
VE:
 Theobject
iveofthi
scour
seistohel
pthestudent
sspeci
ali
zedi
nmarketi
ngtounder
standthe
i
ssuesi
nplanni
ngandeval
uati
ngthest
rat
egiesinbr
andi
ngofvari
ousgoodsandser
vices

UNIT–I 9
hour
s
DimensionsofIndustri
alMar keti
ng:Natureandscope,di
ffer
encebet weenconsumermar keti
ngand
i
ndustr
ialmar keti
ng,i ndustri
almar keti
ng concepts – Dist
incti
ve character
isti
cs ofi ndustr
ial
marketi
ng–under standingindustr
ial
mar ket
ingenvi
ronment–interrel
ati
onshipwi t
hotherfuncti
ons.

UNIT–I I 9
hours
Industri
alBuy erBehavior:I
ndustri
alBuyerBehav i
or-diff
erentbuy ersit
uati
on – industr
ialbuyer
acti
v i
ti
esandobj ect
ives,pr ocedur
esandpolicyaspectsi nindustr
ialbuyi
ngdeci
sions–i ndust
ri
al
buyingpr act
ices–buy i
ngcent er–modelsofindustri
albuyerbehavior,BUYGRIDMODEL,phasesi n
purchasingdecisi
onpr ocess&t hei
rmarket
ingimplicati
ons,Buyingcenter
s,val
ueanalysis&v endor
analysi
s.

UNIT–I I
I 9hours
Industr
ialPr oductDevelopment:Indust
ri
alProducts – Development– productlif
e cycl
e–
segment ati
on–exper i
encecurve–posi t
ioni
ngstr
ategy–processofnew productdevel
opment–
personalsell
ing–industr
ialsal
esforcemanagement–salesforcesel
ect
ion–trai
ningandcont
rol-
evaluat
ion

UNIT–IV 9hours
Sel
ecti
onofVendors:Selecti
onofVendors– eval
uat
ion– i
ndust
ri
alpr
oductandser
vicepri
cing
methods–compet
it
ivebidding–negot
iat
ionski
l
ls.

UNIT–V 9hour s
Di
stri
but
ion and customercommunicat
ion:Indust
rialproduct
s di
str
ibut
ion channel
s – phy
sical
di
str
ibut
ion–logi
stics–communicat
ingwithi
ndustr
ialcustomer
s.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. MichaelHMor ri
s,Industri
al&Or ganizati
onalMarketi
ng,MacMi ll
i
an1999.2ndEdi t
ionISBN13:
9780023841354
2. Kri
shnanKHav al
dar,Industri
alMar keti
ng,McGr aw Hil
l,[Link]
alMar keti
ng,
Prenti
ceHall,[Link] tDwy erJohnF. Tanner,BusinessMarketi
ng,McGr aw Hil
l,2001
2ndEditi
onISBN9780071249829
3. [Link] t
,[Link] ndust
rialMarket
ingDry denPr
ess,198111thEdi t
ionISBN-
10:1133189563
4. HorysankarMuker jeeIndustri
alMar keti
ngpubl i
shedbyExcelBooks.1stEdi t
ion2009I SBN:
978.81–7446-700
5. [Link] tDodgeI ndustrialmar keti
ng McGr aw-Hi
ll
,19702ndEdi t
ionISBN-13:978- 0-675-
09847-2

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page47
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA EVENTMANAGEMENT L T P C
3 0 0 3
OBJECTIVE
 Tohel pthest
udentslear
nhowt odesign,pl
an,marketandstageanev
ent
.
 Tol ear
nwhati sneededtoknowaboutl egalcompli
ance,ri
skmanagement
,fi
nanci
alcont
rol
andhowt oev
aluatethesuccessoft
heev ent
sy oustage.

UNI T–I 9hour s

Int
r oduction -Def i
niti
onsand f r
amewor ks-Cat egor i
esand t y
pologies- Histor
icalcontextsand
precedent s-Characteri
sticsofev ent
s- Themar ketdemandf orevents-Int
roduct i
on-Si zeandscope
oft heev entsmar ket-Det er
minantsandmot ivati
ons-Thest ruct
ureofdemandf [Link] ents
busi ness:supplyandsuppl ier
s:Intr
oduct i
on-Thest ructureofev entsservices:publicsector-The
struct ur
eofev entsservices:pri
vatesector-Compani esandt hei
rroles-Voluntarybodies,commi ttees
andi ndi
vidual
[Link] al
,Economi c,Politi
calanddev elopmenti mpli
cati
ons:I ntr
oduction-Soci aland
communi t
yimplicati
ons-Economi cimplicati
ons-Pol it
ical i
mpl i
cati
ons-Dev elopment alimpli
cati
ons

UNI T–I I 9hour s

Maki ngaSt ar
t:Int
roducti
on-Get t
ingorganized-Ev entf easibi
li
ty:f
indi
ngandt
est
inganidea-The
screeningpr ocess-Pr ogressi
ngt [Link] entspl anning:Int
roducti
on-Theplanni
ngprocess-
Objecti
v es,envir
onment alsear
chandi nfor
mat ion-gathering-Demandandoper ati
onalpl
anning-
Financialplanni
ng-Mar keti
ngplanning-Gett
ingi ttogether

UNI T–I I
I 9
hours
FinancialManagementandt heBudget
:Int
roduct
ion-Object
ivesandfi
nanci
alpl
anni
ng-Creati
nga
budget-Thedet ai
ledbudget-
Whospendswhat- Othersour
cesofincome-Sponsor
shi
pandpubli
c
[Link]
ingtheambience

UNIT–I V 9hours
MarketingandPubl i
cr el
ati
onsf orevents:Int
roduct
ion-Thet argetmarket-How t oi nfl
uencethe
tar
getmar ket-Themarketi
ngplan- Market
ingforanewev ent-Mar ket
ingforr epeateventsandnew
edi
[Link] NG THE EVENT AS A PROJECT:I nt
roducti
on-Theev entasapr oject-Risk
management-Legal i
ti
esandi nsurance-Systemsset-upandticket
ing-Operationalacti
viti
es

UNIT–V 9hours
Theor ganizati
onmanagerandt heTeam:I ntroduct
ion-Or gani
zation-Or ganizati
onalef
fectiv
eness-
Staf
fi
ng:pr ofessionalorvol
unteer-Factorsinfl
uencingthenumberandt ypeofst af
f-Findingstaf
f-
Running theev entont heday .Close-down,Ev al
uati
onand Legaci es:Introducti
on-Cl ose-down
Eval
uat i
on-Di vestmentandlegacies,Staff
ingandVendor s,Logisti
candSt aging,Br
eaki
ngDownt he
Event
,Out sourci
ng St r
ategi
es,Wor king with Vendors,Negot iati
ng Tact i
cs,Account abil
it
y and
Responsibil
ity.

TOTALNOOFPERI ODS:45hours
REFERENCEBOOKS:
1. AntonShone&Br ynParr
y,SuccessfulEventManagement,CengageLear ni
ngIndiaEdit
ion
Fenich,G.(2005)
.Meeti
ngs,Expositi
ons,Ev ent
s,andConvent
ions:Ani ntr
oducti
ontot he
i
ndust r
[Link]:
PearsonPrent
iceHall.4THEDITI
ONISBN-10:1408075997

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page48
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

2. Get
z.D(1997).Ev
entManagement&Ev entTour
[Link] Yor
k:Cogni
zantCommuni
cat
ion
Cor
por
ati
on.2ndEdit
ionI
SBN-13:
978-
1882345465

3. Montgomery,[Link]
ck,S.K.( .Meet
1995) ings,Conv
enti
ons,andExposit
ions:An
I
ntroduct
ion tothe I
ndust
[Link] Yor
k:John Wil
ey & Sons,Inc.
5th Edt
it
on I SBN:
9780521150088

4. Devesh Ki
shor
e,GangaSagarSingh -EventManagement
:A Blooming I
ndust
ryand an
Eventf
ulCar
eerAnandPubl
i
cat
ionsPvt
.LATESTEDITI
ONISBN-1551803674

5. Sav
itaMohan,Ev
entManagement&Publ
i
cRel
ati
ons,Adhy
ayanPubl
i
sher2014Edi
ti
onI
SBN
–1551803674
SERVI
CESMARKETI
NG L T P C
MBA
3 0 0 3
OBJECTIVES
 Thecour sei sdesignedt ounderst
andhow ser vi
cesmar ket
ingar ediff
erentfrom goods
marketing.
 Thecour secontentfocusesonknowl edgeneededt oimplementqual i
tyserviceandser vi
ce
str
ategiesforcompetiti
veadvanceacrossindustr
ies.
 Tot eachcust omerf ocusedmanagementandst rategi
esf orhow t oincreasescust omer
sati
sfacti
onandr et
entionthr
oughservicestr
ategi
es.
 Togi veknowl edgeonhowser vicemarketi
ngdetermi nestheeffect
ivenessofabusi ness.

UNIT–I : 9hours
Developmentofser vi
ce marketi
ng:Int
roducti
on to ser
vice market
ing-Mar ket
ing Foundat
ion of
ser
vicesmar ket
ing–concepts–scopeanddi mensi
ons–ser vicesmar ket
ingenvir
onment–gl obal
andnat i
onal
perspect
ive-speci
alchar
acter
ist
icsofservi
ces.

UNIT–I I
: 9hour s
Scopeandr angeofServi
cesMarket
ing:Cl
assi
ficat
ionofSer
vicesandVarioussector
sofservices-
Dist
inct
ivefeatur
esofSer vi
ceMarketpotent
ial-Factor
scont r
ibut
ing t
ot hegrowth ofservice
marketi
ngintheIndi
ancontext

UNIT–I I
I: 9hours
Serv
ice marketi
ng st rategies:Functi
ons ofservi
ces marketi
ng -assessing servi
ce market
ing
opport
unit
ies–Ser vicesMar ketSegmentati
on-Target
ingservi
ceusers-Posit
ioningofservi
ces–
Desi
gning serv
ice deliver ysystem,Servi
ce Channel– Pri
cing ofservi
ces,met hods – Servi
ce
marketi
ngtri
angle-Integr at
edSer v
icemarket
ingcommunicat
ion.I
ssuesrel
ati
ngtodi st
ri
but
ion

UNIT–I V: 9hours
Ser
v i
ces Market
ing Mi
x:Pr i
ce,Pl
ace,Product,Promoti
on,Peopl e,Process,Phy
sicalEv
idence.
Advantagesanddisadv
antagesofserv
icemar ket
ingmix,Proport
ionofser vi
cemarketi
ngmixf or
var
iousservi
ces,
Import
anceofaft
ersal
esservi
ce:Consumer/Industri
almarkets

UNIT–V: 9hours
ServiceMarket
ingpromotions:Desi
gni
ngcommuni cat
ionmi xf
orHospi
tal
i
ty,Tour
ism,
Trav
el,Medical
fi
eld,Infor
mation Technology
,Educationalsect
or,Financi
alsect
or,Enter
tai
nmentServi
ces and
Mar keti
ngofnon-prof
itorgani
zati
ons.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page49
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. SteveBar onandKi m Harris– Ser viceMar keti
ng– 3r dEdt it
ionISBN-13:978-0230520936.
PALGRAVE2003.
2. RolandTRust– Ser vi
ceMar keti
ng–Addi son–l at
estedi ti
onI [Link] ey
1989.
3. Roland T Rust– Mar keting ofnon-pr ofitorganizations.-Phi li
p Kotl
er– Pr enti
cehal l
2000.11thEditi
onISBN978- 0-13-210292-61
4. Kruise,Serv
iceMarketi
ng–Johnwi l
eyandsonsLt d.5thEditi
onI SBN07494212312000
t
h
5. ChristopherLoveLock,Ser vi
ceMar ket
ing–7 Edt iti
onI SBN-13:978-9810686185Pear son
Educat i
on2001
6. HelenWoodr uff– Ser
viceMar keti
ng:6t heditionI SBN:978- 0-07-
313686Macmi ll
anIndi a
Ltd.2001.
7. [Link]– Ser
t vi
ceMar keting – 6thedi t
ionSBN- 10:0078112052Tat aMcGr aw
Hill
2004.
HUMANRESOURCEMANAGEMENT

MBA PERFORMANCEMANAGEMENT L T P C
3 0 0 3
OBJECTIVES:
 Theobj ect
iveofthi
spaperi
stomakethest
udent
slear
naboutt
heperf
ormancemanagement
andpr eparethem aseff
ect
ivemanager
susi
ngtheknowl
edgeandtechni
quesofbehav
ior
al
science.

UNIT–I 9hour s
Perf
or manceManagement -obj
ecti
ves,scopeandbenef i
ts,Jobrol
eandcompet encyanal
ysi
s,Goal
sett
ingprocess,Organizat
ional
,functi
onalandindi
vi
dualKeyresul
tar
eas,Keyper
formancei
ndicators.
Qualit
yPer for
manceManagement-Concept-Di mensi
ons-Mechani cs-FeaturesofFacil
it
ating
Organizat
[Link]
alFactor
sinPerf
ormanceManagement

UNIT–I I 9hour s
Perfor
manceappr ai
salmet hods:tradi
ti
onal&moder n-MBO, BSC,BOS,assessmentcenters,Multi
rat
erassessment ,Potenti
alapprai
sal,,Document ation and appr
aisalcommunicat
ion,appraisal
i
ntervi
ew,feedback,Perfor
mancecoachi ng.-Organizati
onalDynamicsandEmpl oy
eePerformance,
ManagementofEmpl oyeePerfor
mance-Team Bui l
ding,Cult
ure,Eff
ecti
venessandEmpower ment,
Potenti
almeasurementPerformancev/sPotent
ialassessment.

UNIT–I II 9hours
Measuringperformance– objecti
ves,measurementappr oaches– t rai
ts,behavior,resul
tsbased
ty
pes,measur ementi ssues,and Per f
ormance communi cat
ion – f ormal& i nformalmet hods.
EmployeesEffi
ciencyandRewar dsystem:Quali
tyCir
cle-Features-Process-Pr e-
requisi
tesfort
heir
Eff
ici
ency,Industri
alRestruct
uri
ng -Rewar d System and Empl oy
ee Pr oducti
vit
[Link] for
mance
ManagementTechni ques:Qual
it
yPerformanceManagement-I ndianandWest ernThought .

UNIT–I V 9hour s
Job Evaluati
on:Job Ev aluation -Defi
nit
ion -Tradi
ti
onaland new Techni
ques,Compensati
on -
Def
init
ion-classif
icati
on-f r
ingebenefit
s,wagestr
ucture-wagepayment-salar
yadmini
str
ati
[Link]
wort
h,Jobev al
uationofgl obalpositi
onandcompensat ionandIncent
[Link]
oping,
i
mplement ing and mai ntaining PMS,Per for
mance improvementand perf
ormance management
di
scipl
ine,PMSi npublicandpr iv
ateorgani
zati
ons.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page50
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–V 9hour
s
Compet encymappi ng–concept ,competencymappingprocess&model s,competencyassessment
per
sonalcompet encyframewor k,Corecompetenci
esPCMM – concept ,benef
it
s,HRscor ecar
d.
Rewardsf orSalesPersonnel:Perfor
mancebasedpaysy st
em,I ncent
ives–meani ng,purpose,t
ypes
ofincenti
v epayment si
nI [Link] ds-PayCommi ssi
ons-Compensat i
onManagementi n
Multi
-National
organizat
ions.

TOTALNOOFPERI ODS:45hours
REFERENCEBOOKS:
1. MalikPrav i
r&Sr iAurobindoSoci ety
, TheFl
ower ingofManagement ,PondicherryEdi
ti
on1997,
ISBN-13:978-8170601067
2. Will
iam [Link] er,Team Buildi
ng, I
ssuesandAl ternati
ves,
Addison-WesleyPublishingCompany .
ISBN-10:0201180375, ISBN- 13:978-0201180374
3. GKSur i
,CSVenkat ar
aman,NKGupt a,Perf
or mancemeasur ementandmanagement ,Excel
BooksPv tLt
[Link] t
ionApr i
l30,2005I SBN-10:817446395XISBN- 13:978-8174463951
4. R K Sahu,Per formance ManagementSy st
em,ExcelBooksPv [Link] t
ion 2009 ISBN
817446512X, 9788174465122
5. UdaiPer eekh&TVRao,Desi gningandmanagi ngHumanResour ceSy st
emsEdi ti
on1993
ISBN-10:8120400127I SBN-13: 978-8120400122
MBA EMPLOYMENTLEGI SLATION L T P C
3 0 0 3

OBJECTIVES:
 Tomaket hestudent
sknowt hatworkforcer epresentshumanbeingsi
ndireneedofjusti
ce
andi nturnt heeconomicdevel
opmentpar amet ersofanynationarewhol
lydependentupon
thelegalst at
usandpr ot
ect
ionassi
gnedtot hem inal egal
syst
em
 The subj ectgi ves knowl
edge on Indian empl oymentl aws,itsrel
evance,util
i
ty and
signi
ficancei nt
hepresenti
nter
nati
onalcontext

UNIT–I 9hours
TheFactori
esAct1948– Appr oval
,Licensi
ngandRegistr
ati
onofFactori
es,Health,Saf
etyand
Welf
are,WorkingHoursofAudit,EmploymentofWomen,Penal t
[Link]
Uni
onsAct1926– Regi str
ati
onofTr adeUnions,Di
ssol
uti
[Link] mentof
WagesAct1936–Rul esforPaymentofWages,Deducti
onsfrom Wages,Regi
ster
sandRecor ds,
DeathofEmployedper
sons.

UNIT–I I 9hours
TheMi ni
mum WagesAct1948–Obj ectandScopeoft heAct,Def
init
ion,TheIndustr
ialDi
sputesAct
1947–Aut horit
iesundertheAct,NoticeofChange,ReferenceofDi sputesAwardandSet t
lement,
Str
ikes and Lock-outs,Lay-
off and Retrenchment Unfai
r Labour Pr act
[Link] Wor kmen’s
CompensationAct1923–TheWor kmen’sCompensationAct–Met hodofCalculat
ingWages, Noti
ce
andClaim,Penal
ties.

UNIT–I I
I 9hours
ThePay mentofGratui
tyAct1972–Paymentofgr atuit
y,nominat
ion,
Determinati
onandRecov er
yof
Grat
uit
[Link] mentofBonusAct1965–El i
gibi
l
ityandDisquali
fi
cat
ionforBonus,Deter
minati
onof
[Link]
es,Of f
[Link] Employee’
s ProvidentFund and Mi scel
laneous Act
,1952 –
EmployeesProvi
dentFundSchemes,Employee’
sFami l
yPensionSchemeandFund.

UNI
T–I V 9hours
Employ
eesSt at
eInsurance Act1948 -Administ
rat
ion ofScheme – GeneralPr ov
isionsoft he
Cor
porati
on,Committ
eeandCounci l
,Benef
it
s,GeneralProvi
sionregar
dingBenefi
[Link] ndustr
ial
Employ
ment( St
andi
ng Or der
s)Act1946 – ProcedureforCerti
fi
cati
onofSt anding [Link]

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page51
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Appr
ent
icesAct1961–Def
ini
ti
on,
Appr
ent
icesandt
hei
rTr
aini
ng,
Aut
hor
it
iesundert
heAct
.

UNIT–V 9hours
TheEqualRemuner at
ionAct1976– ScopeandAppl icati
onoft [Link]
ngEmpl oyment
Oppor t
unit
[Link] er
nit
yBenef i
tAct1961–Def ini
ti
ons,Pr
ohibiti
onofEmpl oyment
,
Mat er
nityBenefi
t,LeaveandNur [Link] oyeesExchangeAct1959–Obj ectoftheAct
,
Notifi
cati
onsofVacanci es,Penalti
[Link]
(Prohibit
ionandRegulat
ion)Act,
1986-Obj
ecti
veof
theAct -
Constit
uti
onalPr ovi
sion-Prohi
bit
ionofempl oy mentofchi l
drenincer t
ainoccupati
onand
process-Regul
ati
on–Judi ci
alView

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. KapoorN. [Link] sofIndustri
alLaw, 11thRepri
ntEditi
on2013, I
SBNNO-8180548970
2. Sriv
astava,Industri
alRelati
onsandLabourLaws,Vi kasPubl i
shingHouse;6thEditi
on(2012),
ISBNNO- 13:978-9325955400
3. [Link] ndustri
alAndLabourLaws, PHI;2ndEdit
ion(2012),I
SBNNO10: 8120344987
4. SKPandab, Commer ci
alandI ndustrialLaw,LawpointPubli
cati
ons;1stedi
ti
on( 2013),
ISBN-
10:9382472045
5. DasGupt a,Mai nt
aini
ngIndust r
ialDiscipl
ine,
sagepublicat
ionspv t
.lt
d(19Feb2002) ,
ISBN-13:
978-0761995685
MBA15GE15 TALENTMANAGEMENT L T P C
3 0 0 3

OBJECTIVE
 Theobj ecti
veofthiscourseisdesignedt
ocreat
esy mbiot
icrel
ati
onshipbet weent
alentand
organi
zati
ont oacceler
atePerformanceimprovements;byinsti
tuti
ngt al
entmanagement
system t
hatensur
esidenti
fi
cati
on,management,
developmentoftalentport
foli
o.

UNIT-I 9
hours
Tal
entManagement :def
ini
ti
on,elements,pr
ocess,
focus,
employerbr
andi
ng,creati
ngagreatpl
aceto
work,t
alentmanagementingloballev
[Link],di
fferencebet
weentalent
s
andknowledgeworkers,
lever
agingtal
entfri
endl
yorgani
zati
[Link]&KPO

UNIT-
II 9hours
Tal
entManagementsy stem-el
ementandbenef i
tsofTal entManagementsy stem:cr eat
ingTMS.
Bui
ldi
ngblocksoft alentmanagementcompet encies-r
ecrui
tmentpr
ocesses,dev elopmentstrat
egies,
car
eerplanning,retenti
onoft al
entwor ker
s,performancemanagementsy stem ( PMS)andr eward
mechanism Newf ramewor koftalentmanagementPer formancemanagement ,ev aluat
ingemployee
Pot
enti
al,360-degreefeedbacksystem ,
usingfeedback.

UNIT–I II 9hours
TalentPl anni
ng-successi
on managementprocess;cross funct
ionalcapabi
l
iti
es an fusi
on of
tal
ent;t al
ent
developmentbudget ,val
uedri
vencoststr
uct
ure;cont
ingencyplanfortal
ent
;buil
dingar
eservoi
rof
tal
ent,leader
shipcoaching.

UNIT-
IV 9hour
s
Retur
nont
alent:
ROTmeasur
ement
s;opt
imi
zi
ngi
nvest
menti
ntal
ent
,int
egr
ati
ngcompensat
ionwi
th
tal
ent

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page52
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

management;developi
ngtal
entmanagementinformati
onsy st
[Link] encymapping:concept
,
t
ypes,t
echniqueusedforcompetencymappi
[Link]
ndesignandimplementat
ionofcompetency
model
–Generalcompetencyfr
amework-Compet
encybasedrecr
uit
mentprocess

UNIT-V: Toolst omeasur etal

ent 9hours
I
dent i
fyi
ngSt rategicall
yImpor tantCompet
encies,CompetencyModel sforManageri
al,Sal
esandI T
Positi
ons,LinkingCompet encyModel stoHumanResour ceSystems,CommonTal entManagement
Mistakes,Assessi ngt heDistr
ibuti
onofExi
stingTal
ent,
Evaluat
ingTalentManagementSt r
engt
hsand
Weaknesses,Dev elopinganI ntegrat
edTalentManagementSt rat
egy .Chal
l
engesf acedinTalent
Management -
At tr
iti
on.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Berger,LanceAandDor othyBerger( Eds)TheTal entmanagementHandov er,TataMcGr aw
Hil
lNewDel hi2editi
on(1Januar y2011)I SBN-10:007173905XI SBN-13:978-0071739054
2. Chowdhar y,SubnitTheTal entEra,FinancialTimes/ Prenti
ce,HallI
nter
national
.(September
2003)ISBN10: 0273662694I SBN-13:978- 0273662693
3. Management21C; Fi
nancialTimesPr enticeHal l
,Editi
on2000.ISBN978-0273639633
4. Sanghi,Seema, TheHandbookofCompet encymappi ng,ResponseBooks, NewDel hi
.Second
Edi
tion(1Oct ober2007)I SBN-10:0761935983I SBN- 13:978-
0761935988
5. ToniHodgesDeTuner ,
LynnSchmi dtIntegratedTal entManagementScor eCar dASTDPr ess
Edi
tion(January13, 2014)ISBN: 1562868659

MBA STRATEGI
CHUMANRESOURCEMANAGEMENT L T P C
3 0 0 3

OBJECTIVE:
 ThePr i
maryconcer
ntot hi
scourseistodevel
opindeathunder
standi
ngoft
hestrat
egi
cr ol
e
perfor
medbyHRi nbusinessorgani
zat
ion.
 To gai ni nsi
ghtoft he ali
gnmentbet ween di
ff
erentHR systems and pr
acti
ces and
organi
zati
onoutcomes.

UNIT–I 9hours
Int
roduction t
o Str
ategi
c HRM Def ini
ti
on,need and i
mportance;I ntroduct
ion to busi
ness and
corporatestr
ategi
es;Int
egrat
ingHRst rat
egi
eswithbusinessstrategies;Developi
ngHRpl ansand
poli
[Link]:Univ
ersal
ist
ic,
Cont
ingencyandConf
igur
ati
onalAppr oaches

UNIT–I I 9hour s
Str
ategi
esforHumanResour ceAcqui sit
ionandPl acementStrat
egi
cHRpl anni
ngandst affi
ng–
natur
eofHRpl anning,Jobanaly
sis,conducti
ngaj obanalysi
[Link]–strategi
cgui del
ines,
str
ategi
esforRecruit
mentandsel ect
ion– Recrui
tmentMethods,Sel
ect
ionprocess,str
ategiesf or
eff
ecti
veRecr
uit
ingandSelect
ion.

UNIT–III 9hours
Per
formanceManagementSt rat
egi
esDefi
ningkeyresul
tareas(KRA)
;Resultbasedperformance
Li
nking per
for
mance to pay ;Meri
tbased promoti
[Link] And Compensati
on Strat
egi
es-
Per
formancebasedpay ;Ski
llbasedpay
;Team basedpaybroadbandi
ng;Profi
tshari
ng;Executi
ve
Compensati
on;Var
iabl
epay .

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page53
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–I V 9hour s
RetrenchmentSt r
ategi
esDownsizing;Vol
untaryret
ir
ementschemes( VRS)HR out
sourci
ng;Ear l
y
ret
irementplans;Proj
ectbasedemploymentStrat
egi
esf orMai
ntai
ningHumanResourcesStrategies
forimpr ov
ingHeal thandsafety
,Managingt heproblem Employee,Buil
dingaGooddi scipl
inary
cli
mat e.

UNIT–V 9hours
Str
ategi
esforDeali
ngwit
hUnionsRoleofUnions–Strat
egi
ccollect
iveBargaini
ng–CBPr ocess,
The
Gri
[Link]
obalHrStrat
egies-I
ntr
oduct
iontoglobalHRst rat
egies;Dev
elopi
ngHRasa
val
ueaddedfuncti
on

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Mello,Jeff
reyA. ,St r
ategicHumanResour ceManagement ,CengageLear ni
ng.'004editi
on
(January1,2014)
2. Agarwla,Tanuja,StrategicHumanResour ceManagement ,
Oxfor dUniversi
tyPress,NewDel hi
.
Edit
ion25Januar y2007)I SBN-10:0195683595I SBN-13:978-0195683592
3. Dreher,GeorgeandThomasDougher ty,Humanr esourceStrategy,TataMcGr aw Hilledi
ti
on
1stISBN-13:978-0256211894I SBN-10: 0256211892
4. CharlesGreer,StrategicHRM –Pear soneducationAsia,NewDel hiedi
tion19APR2004
5. MichaelArmst rong,St r
ategicHRM -Koganpage,London5edi ti
on(3August2011)I SBN-10:
0749463945I SBN- 13:978- 074946394

MBA HUMANRESOURCEPLANNI
NG L T P C
3 0 0 3

OBJECTIVE
 To i nt
roduce t
he st
udent
stot
he concept
sand pr
act
icesi
nvol
ved i
n Human Resour
ce
planni
ngandimplement
ati
on

UNIT–I 9
hours
HumanResour cePl anning;ConceptandObj ect
ives-HRPatMi croandMacr olevel
s;HRPand
Businessplans-Differ
entApproaches–HumanResour cePlanni
ngProcess;DemandandSupply
Forecast
ing;Diff
erentt ool
sandt echni
ques;Laborwastage–Absenteeism andlabort
urnov
er.
HumanResour cePlanninginChangingContext
.

UNIT–II 9hours
JobAnal
ysi
s;JobDescr
ipt
ions,JobSpecifi
cati
on-HumanResourceInv
ent
ory-Car
eerManagement
;
Car
eerPl
anni
ng,Car
eerPaths,CareerAnchors,
Car
eerDev
elopment.

UNIT–I II 9hours
Recruit
ment:Recr uit
ment Pol i
cy,Approaches,Sour ces of Recruit
ment,Adv erti
sements,Web
Recruit
ment,TheEmpl oymentExchange( CompulsoryNoti
fi
cationofVacanci
es)Act,[Link]
on:
ConceptandPr ocessofSel ecti
on;Appl
icati
onblank,WeightedAppl i
cat
ionBl
ank,Resume,Resume
ScanningPsychologicalTests– defi
nit
ion,Purpose,Characteri
sti
csandDev el
opingPsy chologi
cal
Tests,Dif
fer
entTy pesofTest s–At t
it
ude,Aptit
ude,Trait
s,Inter
preti
ngTestResults,Rel
i
abili
tyand
Vali
dity
.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page54
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–I V 9hours
Sel
ecti
on,Intervi
ewing;Purpose;TypesofI nt
erv
iews;I nt
ervi
ew Techni
ques;Inter
viewingski
ll
s;
Advantages and Limit
ati
ons ofIntervi
ews;Do’s and don’
ts ofselect
ion I
nter
v i
ewing,Medical
Checkups,Referenceandbackgr oundcheck,Choiceofselecti
onmet hods,assessmentCenters,
Rel
iabi
lit
yandv al
idi
tyofsel
ect
iontools.

UNIT–V 9hours
Employmentoffers;ser
vicecondit
ions,contr
actofempl oyment
,Psychologi
calcontr
act-Induct
ion.
I
mpor t
ance,Social
izi
ngthenewempl oyee,
Diff
erentt
ypesofSocial
izat
[Link]
acement ,
Probati
onand
Confi
rmati
on,Promot i
onandTr ansfer;Pol
ici
esandPr ocedur
es,Retr
aini
ng,Outplacements,HRout
Sour
cing.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. GaryDesl er,Humanr esourcemanagement ,PHI.
,14thEdi t
ion,2014,ISBN-10:0133545172
ISBN-13:9780133545173
2. D K Bhat tacharya,Human Resour ce Planni
ng –ExcelBooks. ,2009,I SBN:8174464980,
9788174464989
3. AnneAnast asi,
Susanurbina,Psychologi
calTesting,PHI ,7thEditi
on,1997,I SBN-13:978-
0023030857, I
SBN-10:0023030852
4. MichaelAr mst r
ong,AnnCummi ns, SueHast i
ngs,WileWood,JobEv
l
i al
uation;Aguidet o
achievi
ngequalpay ,Koganpage,New Del hi
.,20058,ISBN-10:0749444819,I SBN-13:978-
0749444815
5. All
en Bandt ,St
ephen G Haines SuccessfulStrat
egicHumanResour cePl anning,Thi
nking
Press,2002, 0971915903,9780971915909

MBA15GE18 I
NDUSTRI
ALRELATI
ON&LABOURWELFARE L T P C
3 0 0 3

OBJECTI
VE:
 Tosensi
ti
zest
udent
stoi
ssuesofI
ndust
ri
alRel
ati
ons.

UNIT–I 9hours
I
ndust
r i
alRelat
ions– anov erv
iew:Meani
ng& Objecti
ves,I
mport
ance,ApproachestoIR-Uni
tar
y,
Pl
ural
i
st i
c,Marxist– Dev
elopmentofIR Syst
em i
nI ndi
a,Labor– managementRelat
ions:Tr
ade
Uni
onism –Industr
ial
Confl
ict
s.

UNI T–II 9hour s

TradeUnions:Meani ng,Justi
ficat
ion,TheoriesofTU,Ty pesofTU,Tr adeUni onMov ementinIndia,
ProblemsofTr adeUni ons,Functi
onsofTr adeUni ons,MeasurestostrengthenTr adeUnions,Trade
UnionActRegi strat
ion&Recogni tion-
Issuesar i
singthereoff-I
nter
-unionrivalr
yRol eofStateand
Polit
icsofMobi l
izat
ion–Judi cialActi
v i
sm,Laborar ist
ocracyandSegment at
ionofLaborMar kets-
I
ssuesar i
sing–Cont r
actLaborandcont ractlaboraboli
ti
onact,OrganizedUni [Link]
unionsandlabor–spl i
nteri
ngofuni ons–Cent ralTradeUnions–Unionism i
nEmer gentsect
ors.

UNI
T–I
II 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page55
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

I
ndust rialDi sput es – Definit
ion,Causes ofI ndustri
alDi sputes,Ty pes ofIndust ri
alDi sputes,
Prevent ion ofI ndustri
alDi sputes,Settl
ementofI ndustri
alDi sputes,Indust
rialDi sputes Act :
Condi t
ionst oSt rike&Lockout s,Lay-
off,
retrenchment&Cl osure,RightsofUnionRepr esentativesand
Protect i
onst her eof,Conci
li
at i
on,Adjudi
cation,Lawsr elat
ingt ost andi
ngorders–Mi sconductand
DisciplinaryProcedur es,ModelSt andi
ngOr ders,Gri
evanceHandl ing–Meani ng,NeedandPr ocedure,
PaymentofWagesAct ,Bonus–Rul esandRegul ations,ProvidentFundRegul at
ions,Fact ori
esAct ,
Hospi talsandI nsti
tuti
onsBi l
l,ESMA,Mat er ni
tyBenefit
sAct ,RecentAmendment sinVar iousAct s,
Judicial Int
erpretati
ons.

UNIT–I V 9hour s
Factori
es Act1948,Col l
ecti
ve Bargai
ning – Defini
ti
on,Import
ance,Pr er
equisit
es ofCol l
ecti
v e
Bargaining–UnionBargai
ningProcess–Ty pesofBargai
ning–Coll
ectivebargaini
ngi nIndia,Joint
Consultati
veMachiner
ies,WorkersParti
cipati
onInManagement ,ESOP,Pr ofi
tShar ing,Qual i
tyof
Wor k-
li
feandQualit
yCircl
es,WorkerEmpower [Link]
ati
ons–Pr ocess,Str
ategiesandTact ics,
Theories,Model
s,St
eps.

UNIT–V 9hours
Str
at egic ManagementofI ndustri
alRel at
ions – Alternati
ve St
rat
egies in LabourManagement
Relations– LabourLawsi nt heCont extofSt ructur
alChanges– Labourl awsi nt hecontextof
st
ruct uralchange–I ndust
ri
alr el
ati
onsi nTur naroundManagement–Gl obalizati
on,Liber
ali
zati
on,
Mer gers,Acquisit
ions,NewManuf acturi
ngreformsandt heiri
mpli
cat
ionsf orlabourforce,I
LO,AFL-
CIO,I nternat
ionalCoor di
nati
on amongstuni ons as r esponse t
oInternati
onal i
zati
on and Global
Mar kets.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS
1. CBMar mori
a, Dy namicsofI ndustr
ialRel
ati
onsinI ndi
a,VikasPubli
shing,NewDelhi.I
SBN-10:
9350971429ISBN- 13:978-9350971420
2. PCTr ipat
hi,Per sonnelmanagementandI ndustr
ialRelati
ons,SChand,New Del hi.I
SBN-10:
8180546578ISBN- 13:978-8180546570
3. Jerome joseph,I ndust
r i
alRel ati
ons:Towar ds a theor y ofNegot i
ated Connect
edness,
ResponseBooks.( Apri
l15, 2004)ISBN-10:076199839XI SBN-13:978-0761998396
4. [Link],Gl obali
zationandLabour -managementRel ati
ons,SagePubl i
cat
ions,
NewDel hi
.(30June2001)I SBN-10:0761994890I SBN-13:978-0761994893

MBA ORGANI
ZATI
ONALCHANGE&DEVELOPMENT L T P C
3 0 0 3

OBJECTIVE:
 I nlinewit
hl i
berali
zati
onandgl obal
i
zati
onMNCsf rom abroadarebranchi
ngintoIndiaand
Indi
anMNCsar ebr anchingoutglobal
lyleadi
ngt o dr
asticchangesinmanager ialst
yle,
technol
ogicalup-gr
adation,wor
kcult
ure,workenvi
[Link]
scoursewil
lteachhowt o
copewiththesechangesandensur esuccesstothemselvesandthei
rorgani
zat
ion.

UNITI 9hours
Organi
zati
onalChange-Meaning,Nature,Types;Theori
es,Model
sandCri
ti
queofPlannedChange;
Growth,Hi
storyandEvolut
ionofOrganizat
ionalDevel
opment–Nat ur
eandChar
act
erist
ics;Process
ofOrgani
zati
onalDevel
[Link]
rier
stochange; Resi
stancet
oChange–Over
comingResistance.

UNI
TII 9hours
Human Pr
ocess I
nter
vent
ions-
T-gr
oup,Pr
ocess Consul
tat
ion,Thi
rd Par
tyI
nter
vent
ions,Team

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page56
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Buil
ding;
Organizat
ional Conf
ront
ati
on Meet
ing, Coachi
ng and Ment
ori
ng, Rol
e Focused
I
nterventi
ons.

UNITIII 9hours
TechnoSt r
ucturalI
nterv
enti
ons-Restr
ucturi
ngOr gani
zat
ion,Reengi
neeri
ng,Empl oyeeI
nvol
vement,
Wor k
Design;St r
ategicInter
vent
ions – Organizat
ion and Env i
ronment Relat
ionships,Or
ganizat
ion
Transfor
mat i
on.
Planni
ng,Implementi
ngChange,Lev
in’
sthreePhasesofPlannedChange.

UNITI V 9hours
Contempor ary Issues and Applicat
ions – Or gani
zat
ional Devel
opment i n Global Cont
ext,
Organizati
onal
Developmenti nServiceSect
or,
ODPr acti
ti
oner
s–Rol e,
Competenciesofaneffecti
veODpracti
ti
oner,
Professional
Ethics,Prof
essi
onalv
aluesandexper
iencesofanODPr act
it
ioner
.Futuret
rendsinOD

UNITV 9hours
Communi cat
ingChange:Communi cati
onduringChange– Feedback– Const r
ucti
ve
Feedback-
–PersonalChangeandOrgani
zat
ionalChange–I nt
err
elat
ionshi
pandI nt
egr
ati
onofManager
ial
Roles
–CorporateEnt
repr
eneur
[Link]
cchangeinaglobalenv
ironment

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Heinemann;Or ganizati
onDev el
opment&Tr ansf
ormation,1Editi
on( 21Apr i
l2010),
ISBN-10:
0435026968
2. Udai Pareek,Organizat
ionalBehavi
ourandPr ocess,
.RawatPubl i
cat
ion( 1996),I
SBN-13:978-
8170333296
3. Cummi ngs,[Link] ist
[Link] l
ey,Organisati
onDev el
opmentandChange,
CengageLear ningAustrali
a;3rdedi
tion(29June2007) ,I
SBN- 10:0170132803
4. Chowdhur y,Subir
,Organisat
ion21C,Pr enti
ceHall;1editi
on( 10Sept ember2002),ISBN-13:
978-0130603142
5. Genedeszca,Cy nthiaingolsorganisat
ionalchange,sagepubl i
cati
ons,i nc;3rdedit
ion(
14
April2015),I
SBN- 10:1483359301

MBA MANAGEMENTTRAI
NING&DEVELOPMENT L T P C
3 0 0 3

OBJECTIVE:
 Thi scourseisdesignedtoprovi
deindept hunderstandingandenabl
ethestudentstomanage
tr
aini
ngpr ocessesandsystem f
ordevelopinghumanr esour
ceoftheorgani
zati
on.
 The pr esentcour se i
s desi
gned to studyt he concepts and pr
ocesses oftrai
ning and
devel
opment( T&D) .

UNITI 9hours
Tr
aini
ng – I
ntr
oduct
ion,Tr
aini
ng Pol
i
cies,Or
gani
zat
ion and ManagementofTr
aini
ng Funct
ion;

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page57
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Traini
ngNeeds
Assessment–Organi
zat
ionalAnal
ysi
s,Oper
ati
onalAnal
ysis,
andCompet
encyMappi
[Link]
ency
basedTraini
ng& Devel
opment-Reassesscompet enciesandeval
uat
[Link]
Successi
on&Career
Planni
ng

UNITII 9hours
Desi
gningtheTraini
ngProgram:Learni
ngProcessi
nTraini
ng-At t
ributesandFactorsI nfl
uencing;
Lear
ningProcess;Lear
ningStyl
es;Trai
ningCli
mateandPedagogy ;Dev el
opi
ngTr ai
ningModul es;
Trai
ningAi
[Link]
ainer
s,Qual
it
iesofaGoodTrai
ner
,Int
ernal
[Link]
ernalTraining.

UNITIII 9hour s
Trai
ningMethodsandTechni
ques-Inspi
rat
ionalTechni
ques-Brai
nst
orming,MindMappi
ng,Creat
ive
Probl
em [Link]
s & methodology fol
l
owed in Lear
ning & devel
opmentcellofleadi
ng
companies

UNITI V 9hours
Evaluat
ionofTraini
ng-Needf orEv aluat
ion,Pr i
nci
plesofEv al
uation,Criteri
aandAppr oaches;
ReturnonInv
est
menti nTr
aini
ng,
Pr ocessofCal cul
ati
ngROIintrai
ning;Emer gingTrendsinTraini
ng
andDev el
opment;New Per
spect
ivesonTr ai
ning–Cr ossCul
tureTr ai
ning,E- l
ear
ning,Knowledge
Management.

UNITV 9hours
Outsourci
ngTrai
ningandDev
elopment-TheStr
ategicMov
e-Advant
agesofOutsour
cing-
Rol
eofthe
Tr
ainingManagers-The21st Centur
yTr ai
ner-
Blendedl
earni
ngapproach-
models-adv
ant
ages&
di
sadv ant
ages

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Agochi a,Devendra,Ev eryTrainer ’
sHandbook,New Del hi;sagePubl i
cati
ons.,2ndEdition,
2009, ISBN: 9788132100812
2. TrainingandDev elopment– Tr endsandExper i
ence– Sumat iReddy ,PublishedbyI CFAI
Univer sit
y Press.,ISBN- 10:81- 7881-237-
1 /8178812371,I SBN-13:978- 81-7881-
237-3/
9788178812373
3. Dessl er,Gar y,Human Resour ce Management ,Prentice Hal l
,11t h Editi
on,2008,I SBN:
9780131746176
4. Sahu,R. K.,Traini
ngf orDev el
opment ,ExcelBooks,New Del hi.,2009,ISBN:8174464476,
9788174464477
5. Blanchar d,PNi ck,[Link] ,Effecti
veTraining-Systems, St
rategi
candPr act
ices,
Pear sonEducat ion,NewDel hi.
,1998, I
SBN-10:0132681609, I
SBN- 13:978-0132681605
6. Goldst ein,Tr
aininginOr gani
zation, Thomsonl ear
ning,Bombay ,2001,ISBN10:0534345549/
0-534- 34554-9,ISBN13: 9780534345549
7.

MBA TRANSNATI
ONALHUMANRESOURCEMANAGEMENT L T P C
3 0 0 3

OBJECTIVES:
 To make student
s under
stand t
he pr
obl
ems f
aced by Tr
ansnat
ionalCompany i
nthi
s
global
i
seder
a.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page58
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

 Tobeawar
eofcr
osscul
tur
ali
ssuesandt
hegl
obal
trai
ningr
equi
redt
omeett
hechal
l
enges.

UNITI 9hours
I
ntroducti
on of I HRM - Transnati
onal Company – Global
izat
ion Process,Components of
Globali
zati
on:
Mar ket
s,Product
ion,I
nvest
mentandTechnology–Advant
agesandDi sadv
antagesofGl
obal
i
zati
on–
Diff
erent
ty
pesofI nter
nati
onalHumanResources.

UNITII 9hour s
Cross-
Cul
turalIntr
oducti
on– Cul tur
alUniversal
s:Communi cati
onthr
oughLanguages,Non- verbal
Communication,SocialEnvi
ronment :Reli
gion,Behav
iouralfact
orsaff
ect
ing Business,Behaviour
Basedon
GroupMember shi
p,Motivat
ionandAchi [Link]’
sModelofFourCul turalDimensions:
Power
Dist
ance,
Indivi
duali
sm,Uncertai
ntyAvoidanceandMascul i
nit
y.

UNI TIII 9hour

s
Managi ngCultureDi
v er
sit
y:Int
roducti
on,Cult
ureanditsFactors,Cross-
cul
tur
alDi
ff
erencesinWork
pl
ace,
Globalizati
onand Mobili
ty ofHumanResour [Link] ManagementProcess:MNC’s
Business
StrategiesandIHRM Str
ategi
es,Indi
rectExpor
ti
ngandDirectExporti
ng.

UNITIV 9hours
GlobalHumanResour
cePlanning–Demandf orHumanResour ces-Inter
nati
onalDi
v i
sionofLabour
,
GlobalHRPlanni
ng,I
ssuesinSuppl yofI nternat
[Link]
tmentandSel ect
ion:Recrui
tment
sourcesatMacroLevel
-Ethnocentri
cAppr oach,Polycent
ri
cAppr oach,Regi
ocentr
icApproachand
Geocentr
icAppr
oach,
Centr
ali
zedv [Link]
izedRecrui
tment
.

UNITV 9hours
ChangingRoleofTopManagement–Leader shi
[Link]
ningandDev elopment-AreasofGlobal
Trai
ningandDev el
opment–Tr ai
nees-Traini
ngf orExpatr
iat
es,Int
ernat
ionalTeam Tr ai
ning– Job
Sati
sfacti
ont oJobDel i
ght-I nt
ernat
ionalCompensat i
onManagement– Obj ecti
ves– Factor
s–
I
nternati
onalCompensationpackage
–Internat
ionalI
ndustr
ial
Relat
ions–TradeUni onsinMulti
nati
onalCompani es–Di sput
es/Conf
li
cts.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. TheEssenceofHumanResour ceManagement ,Aswathappa,McGr awHil
lEducation(
India)
Priv
ateLimi t
ed; 7THedi tion(1May2013)I SBN- 13:978-1259026829
2. Simantee Sen – Changi ng Rol e ofTop Managementi nt he Er
a ofGlobal
izati
on ICFAI
univer
sitypress( 2008) ,
ISBN- 10:813141535X
3. KBSKumar ,Gl obalChal l
engesf orHRPr ofessi
onals–I CFAIUNIVERSI
TYPRESS( 2008),
ISBN-13: 978-8131414743
4. [Link] Rao, I nternational Human Resour ce Management –Hi malaya Publishing
House.(2012),ISBN- 13:978-9350247181
5. PeterDowl i
ng Masi on Fest ng I
i nter
nat
ionalHuman Resour ce Management ,Cengage
Learni
ngEMEA; Internati
onal 6threvi
sedEdit
ion(1Mar ch2012),I
SBN-10:1408032090

MBA COUNSELI
NGSKI
LLSFORMANAGERS L T P C

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page59
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

3 0 0 3

OBJECTIVE
 Toi nt
roducet
hest
udent
stot
heconceptofcounsel
i
ng,i
tsusef
ulness,i
tsmechani
smsand
preparat
ion

UNIT–I 9hours
Wor kpl
ace today,why counsel
i
ng,hi story ofcounseli
ng,di
mensions ofcounsel
i
ng,basics of
workplace counsel
ing,common crit
[Link] ient
ati
on models,bri
efther
apy model
s,problem
focusedmodel s,workori
entedmodels,managerbasedmodel s,ext
ernal
l
ybasedmodels,i
nternal
ly
basedmodel s,welf
arebasedmodel
s,or gani
zati
onchangemodels.

UNIT–I I 9hours
Sel
f-devel
opmentofmanager sascounsel or
s:BarefootCounsel
li
ng-Assert
ivenessandi nterpersonal
ski
l
lsforcounselors-
Counsel
li
ngRel at
ionshi
[Link] el
opmentofCounsel li
ngSki l
l;
Int
roductiont othe
i
mpor t
antschoolsofcounsel
ing-
Psychoanalyt
icfoundati
ons-Tr
ansacti
onalAnal y
sis-
Gest al
tTher apy-
Rat
ionalEmotiveTherapy
-Per
son-Centr
edAppr oachtoCounselli
ng-
Ani nt
egratedModel -
Essent i
alsof
Ski
ll
s-Nonv er
balClues

UNIT–I I
I 9
hours
Prepar
ationforcounseli
ng,assessi
ngwor kpl
acecounseli
ng,cont
ract
ingforcounsel
ing,i
ntr
oduci
ng
counsel
inginthewor kpl
ace,ter
minat
ingcounseli
ng.
Prepar
ationofempl oyee,assessmentofempl oyee,cont
ract
ing/ref
err
ing,engagi
ngi ncounsel
i
ng
andterminat
ingcounseling.

UNI T–I V 9hour s

Usef ul
nessofev al
uati
on,recordkeeping,evaluat
ion,formativ
eandsummat i
veeval
uati
on,dif
ferent
met hodsofcounsel i
ngev aluat
[Link] hi
caldecision-maki
ng,maki nget
hicaldeci
sions,
ethi
calr esponsibi
l
iti
es for and t o client
s and or gani
zations;empl oy
ee counselor
s;ethical
responsibil
it
iesforandtothemsel ves;
organisati
on’sethical
responsibi
l
iti
es.

UNIT–V 9hours
Methodsoft rai
ningcounselor
s,dynamicsoft r
aini
ng,thetr
aini
ngt eam,f
aci
li
ti
es,cont ext
,st
udent
group, curri
culum, assessment ,learni
ng communi ty Supervi
sion – Definit
ion, super
visor
y
rel
ati
onships,supervi
sionforcounsel
orsparal
l
elprocessinworkpl
acecounsel
i
ng, helpi
ngcounselor
s
forsuper
vision.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. MichaelCar rollWor kplace Counseling,Sage Publ i
cati
ons,1996,ISBN:9780761950219,
9780761950202
2. Int
roducti
ont oCounsel ingskill
s–Text sandAct i
vit
ies,EdwardSNeukrug,CengageLearning
counseli
ng&negot i
ati
onsski ll
sformanager swi l
eyindiapvtlt
d,4thEdi
tion,2011,I
SBN-10:
0840034334, ISBN-13:978- 0840034335
3. Kavit
ha si ngh Counsel ing & Ski ll
s for Manager s PHI, 2007, I
SBN: 8120330846,
9788120330849
4. NarayanaRao, Counsell
ingandgui [Link] awHil
l,
2ndEditi
on,2011,0074604740
5. MichealCar rolWor k Place Counseling sage publi
cati
ons,1996,ISBN:9780761950219,
9780761950202, 9781446264287

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page60
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

6. [Link] ham,I
asant ndianCaseSt
udei
sinTher
apeut
ic-Counsel
l
ing,Chr
ist
ianCounsel
l
ing
Center
,Vel
lor
e632001,1975

MBA CROSS-
CULTURALMANAGEMENT L T P C
3 0 0 3
OBJECTIVE:
 Gl obalizationandexpansi onofbusi nessacr ossnat i
onalborder
shasl eadt odi versi
tyin
workfor cecomposi [Link] ncreasi
ngnumberoff ir
mshav eactivi
ti
esspr eadar oundt he
worldandacr i
ti
calrefl
ectionont hei
mpactofcul t
ur eonbusinessactivi
ti
esandi ndivi
dualsin
thi
scont extisofvit
alimpor t
[Link], vari
ouslevel
sofcul t
urewillbestudi ed,wit
h
aspeci alf ocusonnat ionalculturesandwhet herandhowt heyaffectthebehaviouroff irms
and indi vi
[Link] seoncr oss-cult
uraland gl obalHR isdesi gned to enabl ethe
parti
cipant sunderst
anddegr eesofmanagi ngwor kforcediver
sit
yintermsofmot iv
atingthem
andtohel ptheempl oyeesf unctioninthenewenv ironmentanddeliverthebestinthem.
UNITI 9hours

Int
roduct
iont otheGlobalBusinessEnvironmentandCr [Link]
e-Defi
nit
ion
andModel s,SocialandCultur
alContextofIHRM: Cult
uralSensit
ivi
ty–SocialEnv
ironment-Managing
Cult
uralDiversi
ty:Str
engthsandWeaknesses-Cul t
ureandi t
sFact or
s–Cr ossCultur
alDif
fer
encesin
theworkplace–Gl ass-cei
li
ng–St r
ategiesforManagingWor kforceDiver
sit
y.

UNITII 9hours
Recrui
tment:Recr
uit
mentSour cesatMacr oLev el–Et hnocentr
ic–Pol y
centri
c–Regi ocentri
cand
Geocentr
ic – Approaches,Adv antages and Di sadvantages of al
lLev els – Central
ised vs.
Decentr
ali
sedRecrui
tment–Mi cr
oLev elSourcesofRecr ui
tment:Subsi
diar
ies,Par
entCompani es,
CampusRecr ui
tment,Pri
vat
eEmpl oyment,ProfessionalAssoci
ati
ons,DataBanksandInt er
nships–
Sel
ecti
on:TheExpatri
ateSystem –Issuesi
nSt affSelecti
onFactors.

UNITIII 9hours
I
nternati
onalTrainingandDev el
opment:AreasofGlobalTraini
ngandDev el
opment–Traini
ngfor
Expatri
ate– Internati
onalTeam Trai
ning– TrendsinInternat
ionalTr
aini
ngandDev el
opment–
Compensat i
onManagement :Obj
ect
ives– Complexi
ti
es– Fact ors– Compensati
onPackages–
ApproachestoI nternat
ionalCompensati
onManagement–Compensat ionApproachesi
nVar i
ous
Countri
es.

UNITIV 9hour
s
Re-ent
ryandCareerIssue:TheRepat
ri
ati
onPr ocess–Indi
vidualReact
iont
oRe-ent
ry-
Multi
nati
onal
Response– DesigningRepatr
iat
ionProgr
amme– I HRM HostCount r
yContext
:Monitor
ingHRM
Practi
cesi
nHost
Countri
es-ManaginghumanResourcesinoffshori
ngcount
ri
es.

UNITV 9hours
I
nter
nati
onalI
ndust
ri
alRel
ations:IssuesinInternat
ionalIndustri
alRelat
ions– Tr adeUnionsand
I
nter
nati
onalRel
ati
ons – Concerns ofTr ade Unions in Mul ti
nati
onalCompani es – Coll
ect
ive
Negoti
ati
ons–Perf
ormanceManagement :Chall
engesofI nternati
onalPerf
ormanceManagement-
Syst
em ofPer
for
manceAppraisal
–Per for
manceAppr aisal
ofI nter
nati
onalEmployees.

TOTALNOOFPERI
ODS:45hour
s
REFERENCEBOOKS:
1. [Link] Rao I
nter
nat
ionalHuman Resour
ce Management -Hph (
2011)
,ISBN -10:
9350247186

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page61
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

2. asswat appa,HumanResour ceManagement , McGrawHillEducat

ion(India)Pri
vateLi
mited;2
edit
ion( 17September2012)I SBN-10:0071077944
3. Way onFManagi ngHumanResour [Link]
lPubli
shingCompany ,PrenticeHall;1edi
ti
on( 22
September2004) ISBN10: 0273674307
4. [Link] ns,Organizati
onalBehaviour(McGr aw HillCompany )
.Pearson;F15TH
edit
ion( 2013)
,ISBN- 13:978-9332500334
5. Bhattacharyya Dipak kumarCr oss Cul
ture ManagementEEE, PHI,PHI( 2010),I
SBN -10:
8120340094
MBA15GE24 CORPORATEGOVERNANCE L T P C
3 0 0 3

OBJECTIVES:
 Tof amil
i
ar i
zethestudent
swiththeknowledgeofethi
cs,emer
gingt
rendsingoodgov
ernance
practi
ces
 Tomaket hem underst
andthecorpor
atesocial
responsi
bil
i
tyi
ntheglobal
andIndi
ancontext
.

UNIT–I 9hour s
I
ntr
oducti
on-Meani ngandOv erviewofcorporategov er
nance,Origi
nandDev el
opmentofCorporat
e
gov
ernance,Corporat
eBoar d:At tr
ibut
es,Duties,Responsibi
li
ti
es,Liabi
li
ti
es.-ShapingDirectori
al
CompetenceandBoar dEff
[Link] porat
eGov er
nance-Mechani smsofCor porat
e
Gover
nance.-Choiceofgovernancemodel s-Gov er
nanceissuesandnat i
onalcul
tur
es.

UNIT–I I 9hours
Shareholder
sandSt akeholders-Shar eholderRights-Responsi bil
iti
esofShar eholders-Mi norit
y
Shareholder
s’Protecti
on-St akeholderProtecti
on-I nf
luenceofi nformalagr ari
ani nsti
tut
ionson
st
akeholderpr ot
ection .Theor i
es underly
ing Cor porat
e Gov er
nance St ake holder’st heory and
Stewardshiptheor
y ,Agencyt heor
y ,Separati
onofowner shi
p and control,corporateGov ernance
Mechanism:Anglo‐Amer i
canModel ,GermanModel ,JapaneseModel ,Indi
anModel ,OECD,emphasi s
onCor porat
egovernance, Ethi
csandGov ernance,ProcessandCor porateGov er
nance( Tr
ansparency
Accountabil
it
yandEmpower ment).

UNIT–I I
I 9hour s
RolePl ayer
s:Rol eofBoar dofDi rector sandBoardSt ructur
e,Rol eofBoar dofDi rect
ors,Roleoft he
Nonexecut i
v eDirector
,RoleofAudi tors,SEBIGrowthofCor porateGov [Link] ernment ,
Corporategov ernancei nIndia,Kumar amangalam Bir
laCommi ttee,CI
I,Report,CadburyCommi t
tee.
CorporateGov ernanceRi sks-Boar dandr i
sks-Riskmoni t
oring-Shar eholdersri
sks-Riskcy cl
esSat
yam’ s Case and Lessons f orcor porate gover
nance Cor porat e Soci
alResponsi bi
li
ty-Meani ng,
Defini
ti
onandScope-Oper ati
onalzi ngCSRf orsustainabl
eDev el
opmentResponsi bil
i
t yofv ari
ous
stakeholders,perspecti
vesandi ni
tiatives-Envi
ronmentandEcol ogy-Heal t
handwel lbeing-Div er
sity
andHumanRi ghtsCommuni ty.

UNIT–I V 9hours
CorporateRestruct
uringandResponsi bi
l
iti
es-Cor por
ateRest r
ucturi
ngandRev iv
alofSi ckUni t
s.-
CorporateReputati
on,Corporat
eLegiti
macyandCor porateCrime-Struct
ureandIndependenceoft he
Board-Responsi bi
l
iti
esandDut i
esoftheBoard,Select
ion,Remunerati
onandEv al
uationoftheBoar d,
BoardCommi tt
ees-TheBoar dandt heManagement-Legali [Link] tssignif
icancein
Business,soci
alaudit–EthicalI
ssues-
Corrupt
ion,
-whistleblowi
ng-competi
ti
on-pr
ivacy-t
radesecrets,
I
Pr i
ghts,Harassment&Di scri
minati
on.

UNIT–V 9hour s
Corpor
ateGover
nance,Cor porateGov ernanceini
ti
ativ
[Link]
por
ateGov er
nance
fai
l
ureswit
hexampl es,
Gener alethi
calissuesandt hecour
tverdict
sint
hedomainofbusi
nesset hi
cs,
obl
igat
ion t
o stakeholder
[Link] Disclosur
e and InvestorProt
ecti
on.-Recentt heoreti
cal

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page62
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

developmenton corporategovernance.-Gl obal

izat
ion and Corporat
eGov er
nance-Compl i
ance
checkli
stforCorporate Soci
alResponsi bi
li
ty-ManagementMar ket& Wor kplace -Regulatory
fr
amewor k,-Welfar
e,Saf ety
& SocialIniti
ati
ves-Communi tyInit
iati
ves-Wor kpl
aceInit
iat
ives-
Envir
onmentalIni
ti
ativ
es -Mar ketI ni
ti
at i
ves .
Emerging Areas and Trends i
n Corpor
ate Social
Responsibi
li
ty-Busi
ness-Soci al-Env i
ronmental-Regulatory-CaseSt udyinCSRandCor porat
e
Governance.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
[Link] li
n,Corpor ateGov ernance,2ndEdi ti
on,Oxf
ord,2008.
[Link] ateGov ernance, Excelbooks, 2007.
[Link] [Link]. Cor
, porateGov ernanceatt heCr ossRoads,TMH, 2006.
[Link],Corpor at
eGov ernance, Excelbooks, 2005.
5.J.
Fr edWest on,Takeovers,Rest r
uct uri
ng&Cor porateGover
nance,PearsonEducat
ion,
2007.
[Link]
llSol omon, CorporateGov er
nance&Account abil
it
y ,
Wil
ey,2007.
[Link] asad, CorporateGov er
nance, PHI,2006.
[Link] shaPal [Link]
, nessEt hi
csNewageI nternati
onalpr
[Link] hi
.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page63
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA LEADERSHI
PMANAGEMENT L T P C
3 0 0 3

OBJECTIVES
 Thi scour sewi llfocusoni ndi v
idual,team,andor gani
zati
onalleadershipandwi llprovi
de
l
earnerswi t
ht hef oundat
ionf orexami ninganddev el
opingtheirowni ndivi
dualleadership
styl
e.
 To i nstil
l manager ial t
rait
s among t he students that emphasi zes t he leadership
characteri
sticsinthem.
 Toser veasasuppl ementt oor ganizationalbehavi
orthatemphasi zesl eadershi
pbehav ior
andat t
itude.
 Tohav eanov ervi
ewofpowerassoci atedwi thleader
shipt
oenhancel eader shi
pskill
s.
 Addi ti
onal l
yi ttakes into considerati
on v ari
ous cross cul
turalaspect s associated with
str
ategicleadershipandor ganizati
onal expectati
ons.

UNI T-
I 9hours
Int
roduct
ion t
ot he study ofconcept
uall eader
shi
p management- Nat
ure and i
mport
ance of
l
eadershi
p,l
eader
shipandmanagement ,
trai
ts,moti
ves,andchar
act
eri
sti
csofl
eaders-
Keyl
eader
ship
andmanagementt heor
ies

UNI T-
II 9hour
s
Effecti
veleadershi
p behav
ior
s and At
ti
tude,Ty pesofleader
shi
pstyl
es– autocrati
c,democr
ati
c,
free r ei
n, etc.,
-Tranf
ormati
onall
eadershi
p-Conti
ngencyand sit
uat
ionalleadershi
[Link]
onal
Intell
i
genceinl
eaders.

UNIT-
II
I 9hour
s
Powerandpoli
ti
cs,Basesofpowerdependency:t
hekeytopoweri dent
if
yingt
hekeyt
opower ,
i
nfl
uencet
act
icsofl
eaderdev
elopi
ngt
eamwor k,
cont
rast
ingl
eader
shi
pandpower

UNIT-I
V 9hours
Motiv
ationandcoachingski
l
ls,cr
eat
ivepr
obl
em sol
vi
ngmet
hodsf
orl
eader
s-communi
cat
ionand
confl
i
ctr esol
uti
onski
l
ls.

UNI
T-V 9hour
s

St
rategi
cleader
ship-
futurechal
lengesandoppor t
uni
ti
es,i
nternat
ionalandcul
tur
all
ydi
ver
seaspect
s
ofleader
ship,l
eadershipdevel
opment, successi
onandthefutur
e.

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page64
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:
1. Gar yyukL, Leader
shipi norganizati
ons5thEditi
on,Pearson
2. Leader ship:ResearchFindings,Practi
ceAndSki l
lsAIPDDurbin
3. Leader ship:Magic,My th,orMet hods:J.
W McLEanAndWi ll
i
am Wet zel:Fir
stEdi
ti
on,Jan2001,
MagnaPubl i
shers
4. TheLeader shipChallenges:Jom kouzesAndBar ryPsner:Wil
eyIndia.3rdEdi
ti
on,2006
5. Car l
son, [Link],USN( Ed.)(2000).Leadershi
pandManagement( LM).Boston:PearsonCust
om
Publi
shing.(ISBN:0-536-62210- 8)

FI
NANCE

MBA TAXATI
ONMANAGEMENT L T P C

OBJECTIVES:
 Tof amil
iari
zeandupdat ethest udentswi t
ht hebasicpr
inci
plesoft axat
ion,St r
uctureof
Indi
anTaxat i
onsy stem andpr ov
isionsofindi
r ecttax.
 To acqui re knowl edge and dev elop understanding ofthe managementf r
amewor k of
companieswi threferencetov ar
iousprovisi
onsoft heCompani
esAct ,2013andanumberof
othercorporat
elaw
UNIT–I 9hours
Accessi
bil
it
yCrit
eria-Definit
ions,Basicconcept,person,Assessmenty ear;pr
ev i
ousy ear,assesses,
Resi
denti
alstat
us;Inci
denceoft ax,
incomeexemptf rom tax.

UNIT–I I 9hour s
Comput ati
onofI ncomeUnderVar iousHeads-Incomeunderheadsal
ary:Meaningofsalary
, Basi
sof
charge ofsal aryincome,differ
entf or
ms ofsal ary
,dif
fer
entforms ofal l
owances,perquisi
tes,
permissibl
ededuct ionsf r
om salaryincome,t axtr
eatmentofprovi
dentf und & approv
ed super
annotati
onf und,specialt
axtr
eatmentofsalaryincomeofnonresi
dentTechnici
ans,deduct
ionunder
secti
on-80C, FBT.

UNIT–I I
I 9hours
I
ncomef rom housepr oper
ty:Basi
sofchar ge,pr
opert
yincomenotchar getotax,basi
sofcomput i
ng
i
ncomef rom l
etouthousepr operty
,comput i
ngincomefrom sel
foccupiedproper
[Link]
it
sandgai ns
ofbusi
nessorpr of
ession:chargeabl
ei ncomes;expensesexpressl
yal l
owedasdeduct ion;general
deduct
ions;expensesspecifi
call
ydisal
lowedComput ati
onoftaxableincomeaspr ofi
tandgai nfr
om
busi
nessorpr of
ession.

UNI T–IV 9hours

Capitalgai
ns:Meaningofcapi
talasset,v
aluat
ionofcapi
talasset;tr
ansfer
,consider
edt obetr
ansfer,
chargeabil
i
ty;computat
ionofcapitalgai
n:shortt
erm andlongt erm;comput at
ionoft axoncapital
[Link] i
on f
rom capit
algai ns.I
ncome from othersour ces:basi
sofchar ge;char
geable
i
ncomes;speci fi
ceducati
ons;amountnotdeduct ibl
e;comput ati
onoft axableincomef r
om other
sources.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page65
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNI T–V 9hour s

Comput ati
onofnett axableincome:comput ati
onoft otali
ncome, carr
yforwardandset-offoflosses
anddeduct i
onsundersec80andnett axableincomeandt [Link] ndi
anaswel las
forei
gncompani es,provi
sionofmi nimum alter
natet axanddecl ar
ationandpay mentofdividend,Tax
provisi
onincaseofmer ger
s,acquisit
ionoramal gamat i
onofcompany .Income–t axPay mentand
AssessmentTaxdeduct ionatsour ce;advancet ax;self-
assessmentt ax;assessmentpr ocedure
regularandbestjudgmentassessr evi
sion,r
ecti
ficationandappeal ,pr
ov i
sionr
elat
ingtointerestand
[Link]-Taxplanningincapitalbudget i
ng

TOTALNOOFPERI ODS:45hours
REFERENCEBOOKS:
1. Dr.H. [Link]& S. [Link],IncomeTaxLaw andPr acti
ce,Publi
sher,SahityaBhawan
Publ i
cati
ons,editi
on30, I
SBN-13: 9788172881481I ndia
2. Singhania V.K.,Cor porate Tax Pl anni
ng,[Link] i
sherTax Man publ i
cati
ons,
Edit
ion
6th,2008,I
SBN- 13: 978-0764114052
3. Gupt aandGupt a,Cor porateTaxat i
oni nIndi
a,Himal yaPubli
shingHouse,NewDel hi.
,
Edit
ion
2ndAugust2011I SBN81- 7866-882-3
4. Singhania,Vinod,Di rectTaxes– Law andPr acti
ce,TaxmannPubl icati
[Link]
ti
onAugust
2014I SBN9789350715765
5. Incomet axlawandpr acti
seMar gam publicat
ion,Edit
ion2014-15ISBN: 9350715093

MBA I
NTERNATI
ONALFI
NANCI
ALMANAGEMENT L T P C

OBJECTI VE:
 Thi sgoaloft hi
scour seist opr ovi
deaknowl edgeofmul ti
nati
onalf i
nancialmanagement ;
i
nt ernati
onal monetaryandf i
nanci al
sy stems, I
BRDanddev elopmentbanks
 Fi nancef unct i
oninamul t
inat
ionf irms;i nt
ernationalfl
ow off undsand ev aluati
onmany
oppor tuniti
es,costandr i
sksofmul ti
nat i
onaloper ati
onsinamannert hatallowsst udentsto
seebey ondt heal
gebraandt erminologyt ogeneralpri
nciples.
UNIT–I 9
hours
Int
ernationalMonet aryandFi nanceSy stem:I mpor tanceofi nter nati
onalfinance,Br et
tonwoods
conferenceandaf terwards,Europeanmonet ar ysystem –Meani [Link] anceofpay ment
andI nternat i
onalLi nkages:Bal anceofpay ment sandi t
scomponent s,Int
ernati
onalf l
ow ofGoods,
Servi
cesandCapi tal.

UNIT–I I 9
hours
ForeignExchangeMar kets:Deter
miningexchanger ates,fi
xedandf lexibleexchangeratesystem,
Exchangeratet heori
es,Part
ici
pantsinthef orei
gnexchangemarkets,For ei
gnexchangemar ketspot
markets,Exchanger at
equot es,LERMS,Fact orsaf
fecti
ngexchanger ates– spotr at
es,forward
exchangerates,forwardexchangecontracts,Forei
gnexchangeandcurrencypossessi on,
Inf
ormation
andCommuni cation,
Forei
gnexchanget rades.

UNIT–I I
I 9hour s
For
eign Exchange Ri
sk:Transacti
on exposure,Tr
ansaction exposure and Economi c exposure,
Managementofexposur es– Inter
naltechni
ques,nett
ing,mar ket
ing,l
eadingandl agging,prici
ng
pol
icy,assetandli
abi
lit
ymanagementandt echni
[Link] skinForeignExchange
Markets:For
exderi
vat
ives–Swaps, Fut
ure
andOpt i
onandForwardCont
racts.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page66
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–I V 9hours
Int
ernationalCapit
alandMoneyMar ketandI
nstruments:Sal
ientfeat
uresofdi
ff
erenti
nternat
ional
markets,GDRs,ADRs,IDRs,Eur
obonds,Eurol
oans,CPs,Float
ingratei
nstr
ument
s,Loansy ndi
cati
on
andEurodeposi t
s.

UNIT–V 9
hour
s
Mult
il
ater
alFi
nance I
nsti
tuti
ons:Role ofIMF,I
BRD and ot
herdev
elopmentbanks,I
nter
nati
onal
i
nvest
orsandf
oreigni
nvestmentinst
it
uti
ons.

TOTALNOOFPERIODS:45hour
s
REFERENCEBOOKS:
1. But
[Link]
r,Mul
t ti
nat
ionalFinance,Thompson-
Vikas,JohnWi
ley&Sons5t
hEdit
ion,I
SBN-
13:
9781270110392NewDel hi

2. Buckl
ey Adr
ian,Mul
ti
nat
ionalFi
nance,Prenti
ce hal
lofI ndi
a Publ
i :Fi
sher nancalTi
mes
Management,3r
dEdi
ti
on,
NewDelhi,I
SBN-13:978-
0273682097

3. Shapi
r an,Mul
[Link] ti
nati
onalFi
nanci
alManagement,Prent
iceHal
lofI
ndi
aPubl
i
sher
:John
Wil
ey&Sons,
10thEdi
ti
on,NewDelhiI
SBN 978-
1-118-
80118-5

e,I
4. Apt nt
ernat
ionalFi
nanci
alManagement ,Publ
i
sher
,Tat
aMcGr
aw-
Hil
lEducat
ion,2010,6t
h
edi
ti
onISBN,0070221162,9780070221161

5. Kevi s Fundament
n. alsofInter
nat
ionalFi
nanci
alManagementPaper
back–Publ
i
sher
:PHI
(2009)I
SBN-10:8120337913,
I
SBN-13:978-
8120337916

6. Shar
anVy akeshI
upt nt er
nat
ionalFi
nanci
alManagementPaper
back–9May2012( Aut
hor
)
Publ
isher
:PHI;
6Edit
ion(9May2012)ISBN-10:
812034586XI
SBN-13:
978-
8120345867.
MBA STRATEGICFI
NANCEMANAGEMENT L T P C

OBJECTIVE:
 Thi s subjectwilldealwi
thfinanci
alpol
i
cies and t
he deci
sion maki
ng atthe t
op lev
el
pert
ainingFinance.
 Toa nal y
ser easonsforMergersandamal gamati
ons
 Tol earnaboutf i
nanci
alpoli
ciesandthedeci si
onmaki ngatt oplevelper
taini
ngt o
Fi
nance.

UNIT–I 9hour
s
Fi
nancialPoli
cyandStrat
egi
cPlanni
ng:Component
soff i
nanci
alst
rat
egy;Object
ivesandgoal
s;
St
rategicpl
anni
ngpr
ocess-Meani
ngofSFM-cost
sandbenef
it
s-9smodelforSFM.

UNIT–II 9
hour
s
I
nvestmentsDecisi
onsunderRiskandUncer t
ainty:Techni
quesofinvest
mentdeci
sionr
iskadj
usted
di
scountrate,cert
aintyequi
val
entfactor
,st ati
sticalmethod,sensi
ti
vi
tyanal
ysi
sand simulat
ion
method-Corpor
atestrat
egyandhi
ghtechnologyinv est
ments

UNIT–I
II 9
hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page67
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Expansion and FinancialRestructur

ing:Mergers and amalgamations -corporat
er est
ructuri
ng,
reasonsformer ger
,legalprocedureformerger,benefi
tsandcostof merger;Det
erminat
ionofswap
rati
os;Evaluat
ionofmer gerproposal
;Corporateanddi st
ressrest
ructur
ing-ReasonsforStrategic
Fail
uresinmergers/acquisi
ti
ons/Joi
nt
Ventures.

UNIT–I V 9hours
Leasing:Meani
ng,i
mportance,ty
pes,taxconsi
derat
ions,andaccount
ingconsiderat
[Link]
uat
ion
ofleasefrom t
hepointofv i
ew oflessorandlessee;Leasev er
susbuydeci si
on;Venturecapi
tal
:
Conceptanddevel
opmentsinIndi
a;Processandmethodsoffinanci
ng,
fiscal
incenti
ves.

UNIT–V 9hour
s
Fi
nancing st
rat
egy:Hy bri
d secur
iti
es namely conver
ti
ble and non-
convert
ibl
e debentur
es,
deep
di
scountbonds,securedpremium notes,conv
ert
ibl
eprefer
enceshares;Opti
onfinanci
ng,warr
ants,
conver
tibl
esandexchangeabl
e

TOTALNOOFPERI ODS: 45hours

REFERENCEBOOKS:
1. Pandey ,I M Fi
. nancialManagement ,VikasPubl i
shi
ngHouse,New Del [Link] ti
on10,I SBN,
812591658X, 9788125916581
2. KhanM. [Link] Jai nP. [Link] ,TataMcGr aw Hill
,New Del [Link]
sher
Himal i
yaPubl ishingHouse.8t hEdit
ion,I
SBN: 9780071276320
3. Keown,Ar thuJ. ,Mar t
in,JohnD. ,Pett
y,[Link]
liam Fi
nancialManagement .Pear sonEducation
Publisher:Prent i
ceHal l;7edi t
ion(February7,2010).I
SBN- 13: 978-0136113652
4. Chandr a,Pr asanna;Fi nancialManagementTMH,New Del hi .Edit
ion 5t h Publ i
sher:Tata
McGr aw- Hill
Educat ionPv t
.Ltd.ISBN13: 9780071078405
5. VanHor n,JamesC. ,Fi nancialmanagementandPol i
cy,Pr ent i
ceHal lofI ndia.13thEdi t
ion
ISBN: 978-81- 203- 3897- 5
6. Brigham &Houst on,Fundament alsofFinanci
alManagement ,
ThomsonLear ni
ng, editi
on13th
Bombay .ISBN- 13:978- 0538482127
7. Kishore,R, Financi alManagement ,TaxmansPubl i
shingHouse, NewDel hi.Edition2005I SBN:
81-7496- 168-2
MBA15GE29 MANAGEMENTOFFI NANCIALSERVI CES L T P C

OBJECTI
VE:
 Thiscour
seisintendedtofami
l
iar
izet
hest
udent
swi
tht
hev
ari
ousf
inanci
alser
vicesand
t
hei
rr
olei
nthef
inancial
syst
em
 Tounder
standt
her
oleofSEBI

 Togai
nknowl
edgei
nret
ail
financi
alser
vices

UNI
T–I 9hour
s

Introducti
ontofinancialSer
vices-charact
eristi
csofser
vices-Dist
inct
ivenessofFinanci
alservices-
financialsyst
emsandmar kets-concepts,Nat ureandScopei nIndia-Fi nanci
alInt
ermediaries-
Cor poratefi
nancialservi
ces-Ret ai
lfi
nancialserv
ices-fi
nanci
alinsti
tuti
onschangingtechnologies
andr egulat
ions-Themanagementanddev elopmentoffi
nanci
alservi
ces,salesandservi
ceoutletsin
west ernandemer gingeconomi cs.

UNI
T–I
I 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page68
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Regulat
oryandsuper v
isoryfr
amewor k-RoleofRBI,SEBI,andMini
str
yofFi
nance,Govt
.ofIndi
a-
fi
nanceBillandfinancialserv
ices-supervisi
onandr egulat
ionofbanki
ngcompaniesinIndi
a-
Regulat
ory/I
nst
it
utional/andEnv i
ronment
alconst
rai
ns.

UNIT–I
II 9
hour
s

Corporatef inancialser v
ices,organizat
ionalf r
ame wor k -funct
ions regul
atoryand supervi
sory
gui
delinesandpr ocedures-mer chantBanking-Mut ualfunds–creditr
ati
ngservices-v
enturecapit
al
ser
v i
ces-l easing-f actori
ngandf orf
eiti
ng- securi
ti
zat
ion-Bankingservi
ces-Nonbanki ngfinanci
al
compani es,corporateInsurance.

UNI
T–I
V 9hour
s

Retailfi
nanci
alserv
ices-cr edi
tcar
dsDebitcar ds-smartcards-automat
edTellerMachi
nes–
fact
orsaffecti
nguseofpl asti
cmoneyi nIndi
a-El ectr
onicfundTransf
er-El
ectroni
cclear
ing-
Port
foli
omanagementser vices-Brokingserv
ices-Consumercr edi
t-Hi r
epurchasefi
nance–
housingfi
nance-per
sonal
taxcounsell
ing

UNI
T–V 9hour
s

Fi
nancialser
vicesmarket
ingenvir
onment-Regul
ati
onsgov
erni
ngfi
nanci
alser
vicesmarketi
ng,et
hical
i
ssuesinmar keti
ngfi
nancialser
vices,
Tar
geti
ngandPosit
ioni
ngofFi
nanci
alservi
cesorgani
sati
onin
marketplace

TOTALNOOFPERI ODS: 45hours

REFERENCEBOOKS:
1. Shanmugham R, Fi
nancialServ i
ces,WileyIndi
aPv t
.Ltd.,NewDelhi,[Link]
ion2ndI SBN–
0-7803-4707-2
2. KhanM. ,Fi
Y. nancialService,TataMcGr aw Hil
lPublicati
onLimited,NewDel hi
.Edi t
ion3rd
ISBN0-7069-9777-8
3. BholeL.M andJi tendraMahakud,Fi nancialInst
it
uti
onsandMar kets:Str
ucture,Gr
owt hand
Innovat
ions, Tata McGr aw Hi l
l Publicati
on Limited, New Del hi. Edit
ion ISBN 13:
9780070080485
4. [Link] ghese&Dr .[Link] eeranganadhan,CorporateDiscl
osurebyI ndi
anCompani es,
SeralsPubli
cati
ons, NewDel hi.1stEdit
ionISBN:8186771069

MBA BANKI
NGMANAGEMENT L T P C

OBJECTIVE:
 ToPr ov i
deani n-
dept hanalysi
soft hebankingintheli
beral
i
zedIndi
aneconomyfamil
iar
izi
ng
thestudent
swi thther egulati
ngframeworkf orbanks,andbanki
ngpract
icesandpr
ocesses
asregardstoBankingSect ors.
 Toacquai ntthem regardingrecenttrendsi
nbankingsector
 Tobeawar eofbanki ngtechnologiesusedinpresentscenar
io

UNI
T–I 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page69
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Ev
oluti
onofCommerci
alBanks-Banki
ngSy st
em-
Str
uct
ureofCommer ci
alBank-
RBIRole&f unct
ions-
methodofCr
edi
tContr
ol-
-Banki
ngRegulat
ionACT–Recentt
rendsi
nIndi
anBankingSector

UNI
T–I
I 9hour
s

Functi
onsofCommer cialBanks-Financiali
nclusi
on-AgencySer
vices–Gener
aluti
lit
yser
vices-
Credi
t
Creati
on-Banker
–CustomerRel at
ionship-Bankersasatrust
ee&anAgent-Appropr
iati
onofPayment-
RightofLi
en&Setoff
–Gar nisheeOrder-LawofLi mi
tat
ion

UNI
T–I
II 9hour
s

BankingTechnology;Elect
roni
cBanking-CoreBanking,i
nter
netbanking,vi
rtualbanki
ng,Centr
ali
sed
banking chal
lenges and i
mplementati
on –Di st
ri
buti
on Channel
s-Remi tt
ance Facil
i
ties &Cl
eari
ng
System-Onli
neBanking-El
ectr
onicFundTransferSyst
em-RTGS, SWIFT,CIBI
L

UNIT–I
V 9
hour
s

Evaluat
ing Banki
ng Per
formance –NPA-ROE Model-CAMEL Rat
ing-
GAAP Pr
obabi
l
ityAnal
ysi
s-
BalanceScoreCard-
AssetLi
abil
i
tyManagementPA-BASELNor
ms

UNI
T–V 9hour
s

I
nter
nati
onalBanking-Types-Of
fshor
eBanking-BankforI
nter
nati
onalSet
tl
ement(
BIS)-
LondonI
nter
-
BankOffer
ed Rat e(LIBOR)–BankAccount sNOSTRO,VOSTRO,LORO,I ndi
an Rupee& For
eign
Curr
encyAccounts-EXIM Bank–Facil
it
iest
oExporter
s&Importer
s

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Inst
itute ofBanki ng & Fi nance,Pr inci
ples and Practi
ce ofBanki ng,McMi llanpubl
i
shers,
SecondEdi ti
on( 2012)I SBN-10: 023063611XNewDel hi.
2. Mur aleedharanD,Moder nBanki ng-TheoryandPr acti
ce,PHILear ningPv t
.Ltd.2ndEdi ti
on
ISBN- 13:978- 8120336551
3. ShekharKC&Lekshmy Shekar,Banki ngTheor yandPr acti
ce,VikasPublicati
onHouse,New
[Link]
on, 20I SBN, 9789325964853
4. DrD. M. Mithani ,Money ,BankingandPubl icFinancePubl i
sher:Himal ay
aYearofpubl i
shing:
2012Edi t
ionI SBN: 978-93-81546- 92-
5
5. Ansar i.M. ,Monet
I aryv [Link]
scalpol i
cy edi
tion 2nd ISBN 978- 0-387-
77666- [Link]
shers,
Harv ardUni versity;
6. [Link] al a,Economi cdev elopmentandMonet ar
yManagementi nI
ndia,editi
on1stISBN
0-19-564468- [Link] i
shedbyTheLev yEconomi csInsti
tuteofBard
7. Jagdi shNar ainSr [Link] i
cyandEconomi cDev elopmentofI ndia,editi
on1stISBN
-13:978-1-60244- 128-6

MBA15GE31 SECURI
TYANALYSI
SANDPORTFOLI
OMANAGEMENT L T P C

OBJECTI
VES:

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page70
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

 Tomaket hestudent
sfamili
arwithvar
iousaspect
sofport
fol
i
omanagementrangingfr
om
anal
ysist
operfor
manceevaluat
ion
 Tomakest udent
sunderst
andtradi
ngsy st
em andhel
pingt
hem t
omakequal
it
yi nv
estment
deci
sions

UNIT–I 9hours
I
nvestmentSet
ti
ng&Analysi
s,Secur
it
iesAndMar ket
s,Fi
nanci
alSyst
em I
nIndi
a,I
nvest
mentAvenue
AvenuesAndThei
rFeat
ures,TaxAndTransact
ionCostInI
nvestmentCommonFor
msOfI nv
est
ment ,
TypesofSecuri
ti
es,Gov er
nmentSecurit
iesAndI t
sMar ket
s,EconomicAndFinanci
alDat
aFor
I
nvestment.

UNI T–I I 9hours

FinancialMar ket
sandInst
it
uti
ons–Ov erv
iewofCapitalMar ket
-IPO,stockmar keti
nI ndi
a-l
ist
ingof
securiti
es–OTCEI -NI
M –mechanicsoftradi
nginstockexchange-I nsti
tut
ionalStructur
eInCapit
al
Mar kets,ReformsAndMar ketAndStateofCapitalMarkets,SEBI-
TrendsofSav i
ngsAndFi nanci
al
FlowI ndianTheMoneyMar ketAndCapi
talMarketI
nsti
tut
ions.

UNIT–III 9hours
Fundamentalanal
ysi
svsTechni
calanal
ysi
s:char
tingmet hods–trendrev
ersals–mov i
ngav
erage-
ex[
ponent
sofmov ingav
erage–osci
ll
ator
s–mar ketindi
cator–ef
fi
cientmarkettheor
y

UNIT–IV 9hour
s
Predi
cti
onofShar ePri
ces–FactorsInf
luencingSharePr
ices,
For
ecast
ingSt
ockPr
ices-Fundament
al
Analy
sis,Techni
calAnal
ysi
s-Ef
fi
cientMar ketTheor
y-Ri
skAndRetur
n.

UNIT–V 9hours
Port
fol
i
omanagement -Por
tfol
ioconst
ructi
on–modernportf
oli
otheor
y–mar
chesmodel
,por
tfol
i
o
eval
uat
ionandmanagement,port
fol
ior
evisi
onpr
act
ical
aspects.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. [Link] scher&Ronal d. [Link],Secur i

tyAnaly
sis&Por tFoli
oManagementPr entice
HallOfIndi aPr i
vateLt d.
,NewDel hi2000Edi ti
on:5t
hISBN- 13:978-0137991495
2. [Link] adini,Secur i
ti
esAnal ysi
s&Por tf
oli
oManagement–Vi kasPubl i
shingHousePv tLt d,
2001Edi tion10t hISBN: 978-81-203-4830-1
3. V.K.
Bhal la,Inv estmentManagement–S. Chand Publishing -7t
h Edition -
2000 ISBN 13:
9788121912488
4. Kevi
nS. Secur i
tyAnal ysi
sandPor tf
olioManagement( Aut hor)Publ
isher:PHI(2006)ISBN-10:
8120329635, I
SBN- 13:978-8120329638
5. Punithavat hy Pandi an Secur it
y Anal ysis and Portf
ol i
o Management publ i
sher:Vikas
publ
ication.2ndEdi ti
onISBN, 9789325963085
6. [Link] ,Ronal [Link] danSecur i
tyAnal ysi
sandPor tfoli
oManagementpubl i
sherPearson
EducationI ndia,01-Sep-1995–I SBN: 9788177588118

MBA WORKI
NGCAPI
TALMANAGEMENT L T P C

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page71
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTI
VES:
 The object
ive ofthi
s course i
st o acquai
ntt
he st
udentsregardi
ng wor
king capi
tal
managementtool
sandtechni
quesi
ndecisi
onmaki
ngofcur
rentaf
fai
rs.

UNIT–I 9hours
Conceptandmeaningofwor kingcapi
tal– Li
qui
dit
yandprofi
tabi
li
ty– ident
if
icati
onoffact
ors
af
fecti
ngworki
ngcapi
talrequi
rement
s–t heori
esofwor
kingcapit
al-Appr
oachest oest
imat
ionof
worki
ngcapi
tal
–operati
ngcycl
eapproach.

UNIT–I I 9hour
s
Management of i
nventori
es – det
ermi
nat
ion of opt
imum i
nvent
ory
– I
nvent
ory management
techni
ques–Lev
elsofinventor
y.

UNIT–III 9hours
Overv
iew ofmanagementofrecei
vabl
es–cr edi
tandCol
l
ecti
onpoli
cy–Cr
edi
tst
andar
ds–Credi
t
ter
ms–Cr edi
tanal
ysi
s–managementofpay
ables–Matur
it
ymatchi
ng.

UNIT–IV 9hours
Managementofcash–Acceler
ati
ngcashinf
lows–Managingcol
lect
ions–Concent
rat
ionbanki
ng
–Contr
olofdisbur
sements–modelsfordeter
mini
ngopt
imum levelofcash– inv
entor
ymodel ,
st
ochasti
c–Cashbudgeti
ng

UNIT–V 9hour
s
Financi
ngofWorkingCapit
al-Short-Term Sour
ces,Long-
Term Sour
ces,I
nfl
ati
onandWorki
ngCapit
al,
MechanicsOfWorkingCapi
talFinancinginIndi
a,BankLendi
ng,Cont
rolofWorki
ngCapi
tal
.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Agar wal,JD–Wor kingCapi talManagement[ [Link]
]Insti
tut
eofFi nance;1STedi t
ion
(2005) ;ISBN-10: 8185225117
2. Scher r–Moder nWor kingCapi t
alManagement-TextPubl ishedbyPr enticeHal lCol
legeDi v
(1989) .ISBN2011t hEdi t
ion.,ISBN:0135944252
3. IM Pandey ,Wor kingCapi talManagement ,VikasPubl i
cat
ion,Indi
aPubl isherTent hEdi t
ion
(2010) ;L;ISBN-10: 812590638X, 9788125906384
4. [Link] t
hy,Wor kingCapi talManagementpubl i
sherHimalayaPublishi ngedit
ion[ 2006]
,
ISBN0761934685.
5. KrishRangar ajan,Ani lMi shra,Wor ki
ngCapi t
alManagement–ExcelPubl icati
on,New Del hi
,
AnilMi sraPaper back, Published2006byExcel Books,NewDel hiI
SBN-13: 978-81-8069-125-6
6. SatishPMat hur,Wor kingCapi t
alManagement&Cont rol-New AgePubl icati
on,New Del hi
.
Editon2ndI
i SBN9788122428353,

MBA15GE33 CORPORATEFI
NANCE L T P C

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page72
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTI
VES

 Thepr imaryobject
ivesoft hi
scourseist oprovi
deaf ramewor k,concepts,andt oolsfor
analyzi
ngfinanci
aldecisi
onsbasedonf undamentalpr
inci
plesofmodernfinanci
altheory.
 Beinganel ecti
vecourseinf i
nance,gr
eaterstr
esswillbeont heissueli
kecapitalstr
ucture
andt hemethodsoffinancing,bot
hintheshortter
m andlongterm.
 Specialemphasi s wil
lbe l aid on i
ssues l
ike mergers and acqui
sit
ion and corporate
restr
uctur
ing.

UNIT–I 9hours
I
ntr
oducti
on–ToCor porateFinance&Over
view;
Revi
ewofCapi
tal
Budget
ing.
NPV,
Val
uat
ionofBonds
AndStocks,
Alt
ernat
ivesInvestmentRul
esAndReal
Opti
ons,Ri
skAnal
ysi
s

UNIT–II 9hours
CAPM,Arbi
tr
agePri
cingTheor
y;Capi
talSt
ruct
ure,Li
mit
sToTheUseofDebt
sVal
uat
ionofLev
ered
Fi
rms;Di
vi
dendsAndOtherPay
outs

UNIT–I I
I 9hour
s
Apprai
salofri
skyinvest
ment–cer
tai
ntyequi
val
entofcashf
low–r i
skanal
ysi
sint
hecont
extofDC
methods– sensiti
vi
tyanal
ysi
s,si
mulati
onandi nv
est
mentdeci
sion– Decisi
ontr
eeapproachin
i
nvestmentdeci
sion

UNIT–IV 9hours
Opti
onsAndFut ures-Cal
l,Put;Val
uati
onByBlack–School
sModel
;ESOP;War
rant
s;Conv
ert
ibl
e
Bonds;Der
ivat
ives–ForwardContr
acts,
Hedgi
ng,Swaps.

UNI
T–V 9hours
Mer
ges&Acqui si
ti
on–FormsofAcquisit
ion,DefensiveTact
ics,Calculati
ngtheValueofFir
m Tax
I
mpli
cat
ion,
SynergyAf
terAcqui
si
ti
on;
Financial
DistressBankr
uptcy,Liquidat
ionAndReor
gani
zati
on

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. StephenARoss, RandolphW . Wester f
iel
dAndJef fr
eyJaf f
e,Corporat
eFi
nance,TataMcGraw
-Hil
l
,2004,6thEdi t
ionISBN-13: 978-0072831931I SBN-10:0072831936
2. Aswat haDamodar an,Cor porateFinance,JohnWi leyAndSons,2002,2ndEdi ti
onISBN-13:
978-0471283324I SBN-10:0471283320
3. Brealey,R.
AAndMy ers,[Link]
nciplesofCor porateFinance,–TataMcGrawHi l
l,6thEdi
ti
on
2003I SBN-10:0471361909, ISBN-13: 978-0471361909
4. Stephen [Link],Randol ph West er f
iel
d,Br adfordD Fundament al
sofCor por
ate Fi
nance.
Jordanpubl i
sherTataMcGr aw-Hil
lEducat i
onI SBN: 9780077474638/0077474635;
5. Ross Cor porate Finance 8E By Tat a McGr aw-Hil
l Educati
on edit
ion 8th. I
SBN-13,
9780077246099.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page73
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA FI
NANCI
ALDERI
VATI
VES L T P C

OBJECTI
VE:
 Thiscourseai
msathel pi
ngf
inancemaj
orst
ounder
standandanal
yzet
heder
ivat
ivesmar
ket
f
orval
uingder
ivat
ives.

UNI T–I 9hours

I
nt roducti
ontoderiv
ates-Forwardcont ract
-Futur
eContr
act-Optionsandotherderi
vat
ives-Typesof
traders-Tradingoffuturecontr
act-Specifi
cat
ionandSettl
ementoff utur
econt r
act-Hedgingusing
futures-OptimalHedger at
ios-Roll
ingandHedgef or
wards-Forwardandfuturepri
ces-Stockindex
future-Forwardcont
ractsoncurrencies-Futur
esoncommodi ti
es.

UNIT–I I 9hour
s
I
nterestrat
efut
ures-Tr
easur
ybondandTr easur
ynotefut
ures-Treasur
ybil
lfut
ure-Eur
odol l
arf
utur
e-
Swaps-Mechani sm ofint
erestrate swaps-Valuat
ion ofinterestr
ate swaps-Currencyswaps-
Valuati
onofcur
rencyswaps-Credi
tri
sk.

UNIT–I I
I 9hours
Opti
onsmar ket
-Exchangetr
adedoption-Overthecount eropti
ons-Commi ssi
onandmar gin-
Factor
s
af
fecti
onoptionpr
ices-
Upperandlowerboundsf oropti
onpr i
ces-Putcal
lpari
ty-St
rat
egi
esinvolv
inga
si
ngleopti
onandast ock-
Spr
eads-Combi nat
ions-Otherpayoff
.

UNIT–I V 9
hours
TheBl ack-Scholesanal ysi
s-Conceptsunder l
yi
ngBlackSchol
esdi
ffer
ent
ialequati
on-BlackScholes
Pri
cingFor mul as-Opti
onsonst ockindices-Gener
alappr
oachtopr
ici
ngderi
vati
ves-Singl
eunderlyi
ng
var
iable-Interestr at
er i
sk-I
nterestrat
eder iv
atesandtheuseofblack’
smodel -Exchangestraded
i
nterestrateopt ion-Embeddedbondopt ion

UNIT–V 9hours
Themanagementofmar ketri
sk-Nakedandcoveredposi
ti
ons-Astoplossst
rat
egy-Del
ta,
Thetaand
Gamma Hedging-Scenar
io anal
ysi
s-Portf
oli
oi nsur
ance-
Credi
tr i
sk and r
egul
ator
y envi
ronment
-
Adj
usti
ngt hepr
icesofopt i
onsforcredi
tri
sk-TheBI Scapit
alrequi
rement
-reduci
ngexposureto
cr
editr
isk.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS
1. Pandey I .
M., Fi nancial Management , Vikas Publ i
cati
on, 2009, I SBN: 812591658X,
9788125916581
2. KhanandJai n-Basi cFinancialManagement&Pr acti
ces,TataMcGrawHi l
lLtd.,3rdEditi
on,
2012,ISBN:9781259004636
3. [Link]. [Link],Fut
i uresandOpt i
ons–Tat aMcGr aw Hi
llLtd.,2ndEdi ti
on,2007,
ISBN-13:978-0-07-048386-6, I
SBN-10:0-07-048386-8
4. S.L.
Gupta,Financialder i
vatives,theory,conceptsandpr oblems,PrenticeHal lIndia,2005,
ISBN-10:8120328639, ISBN- 13:978-8120328631
5. [Link],Opt ion,Futuresandot herder i
vati
ves,Prenti
ceHallofI ndia,New Del hi,9th
Edit
ion,2014,ISBN- 13:978-0133456318, I
SBN- 10:0133456315

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page74
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA MANAGI
NGNON-
PROFI
TORGANI
ZATI
ON L T P C

OBJECTIVES:
 Thi scour
seaimst ounder standtheconcept,
types,charact
eri
sti
csandst
rat
egi
cdev
elopment
ofnot–for
-profi
torganizati
ons.
 Thecour secoversstrat
egi cplanningandorganizati
on,devel
opi
ngandorgani
zi
ngr
esources,
Designmarket
ingmi xandcont roll
i
ngmar ket
ingstrategi
es

UNIT–I 9
hours
Devel
opingacustomerori
ent
ati
[Link]
owt
handdev
elopmentofnon-
prof
itmar
ket
ing–Dev
elopi
ng
acustomercent
eredmindset
.

UNIT–I I 9
hours
Str
ategi
cpl anni
ng and or
gani
zat
ion:st
rat
egicmar ketpl
anning – under
standi
ng t
argetaudi
ence
behavi
or-Acquir
ingandusi
ngmarketi
ngi
nformat
ion-segmentati
on,posi
ti
oni
ngandbranding.

UNIT–I I
I 9
hours
Devel
opingandor gani
zingr
esour
ces:Gener
ati
ngf
unds-At
tr
act
inghumanr
esour
ce-Pl
anni
ngAnd
budgeti
ngMarket
ingMi x.

UNIT–IV 9hour
s
Pr
ojectfor
mul
ati
onandmanagement
:pr
ojectpl
anni
ngmat
ri
x-Pr
ojectf
easi
bil
i
ty-Sur
vey
-Proj
ect
monit
ori
ng–Proj
ectEv
aluat
ion.

UNIT–V 9hours
RuralDevel
opmentpr ogram:soci
aldevelopment–Educat
ionawareness–Thr iftSchemes-Women
devel
opmentpr ogr
ams–Mi croWatersheddevel
opmentaholist
icapproachforruraldevel
opment–
peoplepart
ici
pati
oninresourcemanagement–PRAandRRAf orapprai
singtherurali
ssues.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. AlanAnder sonandPhi li
pKot erPr
l enti
ceSt rat
egicMar ket
ingf orNonprofi
tsOr gani
zation–
HallofPubl i
sher:PrenticeHall;7edi t
ion(October20,2007)ISBN- 10:013175372X;
2. Phil
ip Kot lerMar ket i
ng ofnon-pr ofitorganizati
on -Pr enti
ce Hall2000 I SBN-13:978-
0130419774I SBN-10: 013041977XEdi t
ion:6th
3. John Zi etlow,Jo Ann Hanki n,Al an [Link] dner Fi
nancialManagementf orNonpr of
it
Organizations:PoliciesandPr acticespubl i
sherwiley1807Edi t
ion1stISBN: 978-0-
471-74166-
4
4. ThomasWol fManagi ngaNonpr ofitOrganizati
onintheTwent y -
Fir
stCenturye-booksimon&
[Link] I SBN-10: 1451608462
5. ThomasWol fManagi ngaNonpr ofitOrganizati
on:UpdatedTwent y-Fi
rst
-CenturyEdit
ionISBN

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page75
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

97-
8-0-
75062-
6910

I
NFORMATI
ONSYSTEMS

MBA DATABASEMANAGEMENTSYSTEM L T P C

OBJECTIVE:
 Thegoal ofthi
ssubj
ectt
oeval
uateareall
i
febusi
nesssit
uat
ionandbui
ldasuit
abl
edatabase.
Addi
tionall
ythi
scoursewi
ll
giv
etheinsi
ghtint
oconcept
srel
atedt
odatabasedesi
gni
ng.

UNIT–I 9
hours
Database‐Sy
stem Applicati
ons,Pur
poseofDat abaseSy st
ems,View ofDat
a,DatabaseLanguages,
Rel
ationalDatabase,DatabaseDesi
gn,Object
‐BasedandSemi st
ruct
uredDat
abase,DataSt
orageand
Querying,
Transacti
onManagement ,,Hi
storyofDatabaseSyst
ems

UNIT–II 9hours
Rel
ati
onalModel
:Structur
e ofRel
ati
onalDat
abase,Fundament
alRel
ati
onal
‐Al
gebr
a Operat
ions,
‐
Algebr
aOper
ati
ons,
Nul l
Values,
Modi
fi
cati
onoft
heDatabase,

UNIT–I I
I 9hours
DatabaseDesignandt heE‐RModel:Over
viewoft heDesignProcess,TheEnt
it
y‐Rel
ati
onshipModel ,
Constrai
nts,Ent
it
y‐Rel
ati
onshipDi
agrams,Ent
ity‐
Relat
ionshipDesi
gnWeakEnt i
tySets,ExtendedE‐R
Featur
es,ofDat abaseDesignRelati
onalDatabaseDesi gn:Feat
uresofGoodRel ationalDesigns,
AtomicDomai nsandNormal For
m

UNIT–I V 9
hours
SQL:Background,Data Def i
nit
ion,Basic Str
ucture ofSQL Quer
ies,SetOperati
ons,Aggr egat
e
Functi
ons,Nul
lVal
ues,Nest edSubquer ies
BackupandRecovery
:Ov erviewofI nt
egrit
yControlFunct
ions,
ThePr
ocessesofDatabaseBackupand
Recovery
,BackupSt
rategies,Qual i
tyContr
olandConcur r
ent

UNIT–V 9hours
Database‐Syst
em Ar chi
tectur
e: Centr
ali
zed and Cl
ient
‐Ser
ver Archi
tect
ure, Ser
ver Sy st
em
Archi
tectures,
Par
all
elSystems,Di
str
ibut
edSyst
ems,Obj
ectOri
enteddat
abaseNetworkTypes.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. HenryFKor
th,
Abr aham Si
l
ber
schatz,
Sudharshan, Dat
S, abaseSyst
em Concept
s(6t
hEdi t
ion)
2010,McGr
awHi l
l
, I
SBN0-07-
352332-1.
2. RaghuRamakr
ishnan&JohannesGehr Dat
ke, abaseManagementSyst
ems( 3r
dEdit
ion)2003,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page76
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

McGr awHi ll
,I
SBN- 13:978-0072465631,I
SBN-10:0072465638.
3. C.J.
Dat e,[Link]&Swamy han.S,AnI
nat nt
roducti
ont oDat abaseSystems( 7t
hEditi
on)
2009, PearsonEducat i
on,ISBN9788177585568.
4. El
masr i
.R&Nav athe.
S.B,FundamentalsofDatabaseSy st
ems( 6thEditi
on)2010,Pearson
Educat i
on/AddisonWesl ey,I
SBN-10:0136086209,I
SBN- 13:9780136086208.
5. ThomasCannol l
y& Car oln Begg,Dat
y abase Systems,A Pr acticalApproach t
o Design,
I
mpl ement ati
on and Management ( 5t
h Editi
on) 2014,Pear son Educations,ISBN-10:
0132943263, ISBN-13:9780132943260.

MBA ENTERPRI
SERESOURCEPLANNI
NG L T P C

OBJECTI
VE:
 Thiscourseisdesignedtohel
pstudentsunderst
andissuesaf
fect
ingERPsyst
emsandERP
i
mplementat
[Link]
icat
ionr
eviewswillbeusedtogivethestudent
sagroundi
ngand
r
ealpr
acti
ce.

UNIT–I 9
hours
ERP:AnOverv
iew,Enter
pri
se–AnOv er
view,Benef
it
sofERP,DevelopmentofERP,ERPandRelat
ed
Technol
ogi
es,
BusinessProcessReengi
neeri
ng(BPR),Dat
aWarehousing,
Dat
aMi ni
ng,OLAP,
SCM.

UNIT–I I 9hours
Proj
ectapprov al–ERPPr oposalEv
aluat
ion–Pr oj
ect-
Eval
[Link]
mplementati
on-
ERP Impl ement at
ion Li
fecycl
e,Implementati
on Met hodology,Hidden Costs,Organi
zing the
I
mplement ati
on,Vendor s,Consult
ants and User s,Contracts wi
th Vendors,Consul
tants and
Employees,ProjectManagementandMoni t
ori
ng.

UNIT–I I
I 9
hours
The Business Modul
es-Business modules i
n an ERP Package,Fi
nance,Manufact
uri
ng,Human
resour
ces,PlantMai
ntenance,Materi
alsManagement,Qual
it
yManagement,Sal
esandDistr
ibut
ion.

UNIT–I
V 9
hour
s
ERPMar
ket-Mar
ketPl
ace,
SAPAG,
Peopl
eSof
t,Baan,
JDEdwar
ds,
Oracl
e,QAD,
SSA

UNIT–V 9hours
ERP–PresentandFut
ure-Tur
boChar
get
heERPSy
stem,
EIA,
ERPand-
Commer
ce,
ERPandI
nter
net,
Fut
ureDi
rect
ions

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Maximizi
ngy ourERPSystem –Apracti
calgui
deformanagers;ScottHamilt
on, l
atestEdit
ion
2004,TMH, I
SBN–0070590389.
2. JosephA Br ady,El
lenFMonk,Br etWagner ,ConceptsinEnterpri
seResour cePl anni
ng,
ThompsonCour seTechnology,
USA,4t
hEditi
on2013,ISBN-9781111820411, 1111820414.
3. DavidOlson;Manageri
alissuesofEnt
erpri
seResourcePlanni
ng,latestEdi
tion2004,TMH,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page77
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

I
SBN- 9780072861129,0072861126.
4. Alex
is Leon,ERP Demy sti
fi
ed,3rd Editi
on 2014,Tat
a McGr aw Hi
l
l,New Del
hi,I
SBN:
9780070656642.
5. Alex
isLeonEnt erpri
seResourcePlanning,3r
dRepr i
nt2008,TataMcGraw-
Hil
l
,New Del
hi,
I
SBN: 0070656800,9780070656802.

MBA SOFTWAREQUALI
TY&PROJECTMANAGEMENT L T P C

OBJECTI
VES:
 Togainknowledgeonsof
twarerequi
rementsforproj
ectdev
elopment
 Tofamil
iar
izethem wi
thr
eli
abi
li
tymodelsforsoft
warequali
ty

UNI
T–I 9hours
I
NTRODUCTI
ON-Pr
oductl
i
feCy
cle,
Proj
ectLi
feCy
cleModel
sforsof
twar
eandPr
ocessMODELS.

UNIT–I I 9
hours
PROJECT MANAGEMENT PROCESS AND ACTI
VITI
ES -Pr
ojectI
nit
iat
ion,Pr
ojectPl
anni
ng and
Tracki
ng,Pr
ojectCl
osur
e.

UNIT–I I
I 9
hours
ENGINEERINGACTI VI
TIES-Soft
warer equi
rementsgather
ing,est
imat
ion,desi
gnanddev
elopment
[Link]
ectmanagementi
nthetest
ingandmai nt
enancephrase.

UNIT–I V 9
hour
s
I
NTRODUCTI ON TO SOFTWARE QUALI TY -Soft
ware Qual
i
tyVi ews & Standar
ds –Fundament al
measures,sizeeffor
t,def
ect
[Link]
war
equali
tymetri
cs,
complexi
tymet r
[Link]
ectIdent
if
icat
ionand
removaleff
iciency
.Functi
onPoint
s–Benchmarki
ngforsof
twarequali
ty.

UNIT–V 9
hour
s
SOFTWAREQUALI
TYASSURANCE-Reli
abi
l
itymodel
sf orsoft
warequal
it
y–I
SO9000f
orsof
twar
e
qual
it
y–CMM,CMMI,
PCMM,PSP,andCOCOMO-TQM forsoft
warequal
it
y.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. RogerSPr essman, Soft
wareEngineeri
ng–APr act
it
ioner
sApproach,7t
hEditi
on,McGrawHil
l
Int
ernat
ionalEdit
ion,NewDelhi,
ISBN: 0073375977.
2. StephenKan, Sof
twar eQual
it
yMet ri
csandModel s,8thEdit
ion2009,
PearsonEducat
ionAsi
a,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page78
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

I
SBN: 9788131703243.
3. WalkerRoy ce,Soft
warePr oj
ectManagement– A unif
iedFramework,PearsonEducati
on,
I
SBN: 8177583786,9788177583786.
4. AlanGi l
l
ies,Soft
wareQual i
ty– TheoryandManagement ,3r
dEditi
on,ThomsonLear ni
ng,
2011,ISBN:9781446753989.
5. Bob Hughes and Mi ke Cott
er ,Sof
el
l t
ware Proj
ectManagement
,5th Edit
ion 2010,Tata
McGrawHi l
l
,ISBN10:0071072748,9780071072748.

MBA MANAGEMENTSUPPORTSYSTEM L T P C

OBJECTI
VES:
 Tomakestudentsawareofcomputeri
zeddeci
sionsupportsy
stem
 Tomakethem underst
andexecut
ivesuppor
tsystem anddeci
sionsuppor
tsy
stem

UNIT–I 9hour s
Anov erview ofDeci si
onSuppor tSyst
emsDecisionMaki
ngatDi ff
erentLevel
sofManagement ,
Deci
sionmaki ngsituati
on,Decisi
onSupportSystem (
DSS),Comput eri
zedDSS,Character
izedof
Deci
sionsuppor tsystems,OtherInf
ormati
onSyst
emsTheDeci si
onMakingProcessCharact
eristi
cs
ofBusinessDeci si
ons,Infor
mati
onNeedsofDeci si
onMaking,Inf
ormati
onConcepts,TheQualityof
I
nformation,Charact
er i
sti
csofI
nformati
onQual
it
yhumanDecisionMakingprocess

UNIT-II 9hours
System ConceptsSyst
em,Sy stem El ement
sand theirRelat
ionshi
p,Ty
pesofSy st
ems,Common
Featur
esofSystems,Syst
emsAnal y
sisandDesignAnat
omyofDeci si
onSupportSy
stemsModelSub
System,Knowledge Based Systems,The UserI nter
face,Types ofDecisi
on SupportSystems
Classi
fi
cat
ionofDecisi
onsuppor tsy stemsbasedonUsageModes,Appr oachest otheDesignof
Decisi
onSupportSy
stem Archi
tecture

UNIT–I II 9
hours
Hardware,Sof t
ware and UserInterf
aces,Decisi
on SupportSy stems Basic Considerat
ions for
Acquir
ing Hardware,TheRol eofExt er
nalConsultant
s,Stagesi n Acqui
ri
ng Har dware,Financi
al
Resources,Questionnai
re,Acqui
sit
ion ofSoft
ware,Cr i
ter
iafort he Eval
uation ofthe Sof t
ware,
Questi
onnair
ef orSelect
ion,
Maint
enanceoftheEquipment,Deci
sionSupportsystem UserInt
erface.

UNIT–I V 9hour s
ExpertSyst
emsf orDecisi
onSupportNeedf oranExper tsyst
em, ConceptofanExpertSystem, Exper t
systemsandConv enti
onalInf
ormationSystems, TypesofExpertSyst
em, DesignofanExper tsystem,
l
imitati
onofExpertsyst
ems, ReasonsfortheFai l
[Link]
veSuppor tSystems
Int
roducti
on,Functi
onsofanExecut iv
e,Desi gnofanExecutiveSupportSystem,FrequencyAnal ysis,
Compar i
sonbet weenExecutiv
esuppor tsy stem andthedecisionsupportsy st
em,Factor sfort he

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page79
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Fai
l
ureofESS

UNIT–V 9hour
s
GroupDecisi
onSupportSy
stems,ConceptsofGr oupDecisi
onSupportsyst
[Link]
ant
agesof
G.
D.S.S.
,HowG.D.
S.S.i
sDevel
oped,
AdvantagesandDisadv
antagesofG.
D.S.
S

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Turban,Efrain:Decisi
onSuppor t&BusinessIntel
l
igentSystems( 8e)-9thEdi t
ion,Pearson
Education,
ISBN- 10:013610729X,I
SBN-13:9780136107293.
2. Marakas,Geor ge.M.:Deci si
onSupportSy st
emsi nt he21stcent ury
,2nd Edi t
ion 2007,
PearsonEducat i
on,I
SBN-9861545611,9789861545615.
3. Mallach,Efrem G. :Decisi
onSupport&dat aWar ehouseSy stems,14thr epri
nt2008,Tat a
McGr aw-Hil
l,ISBN10: 0070486840I
SBN13: 9780070486843.
4. Laudon:Managi ngADi gi
talFi
rm,13t
hEdi t
ion,PearsonPublishi
[Link]- 10:0133050696,
ISBN-13:9780133050691.
5. KeenPet erG. W:Deci si
onSupportSystem andOr gani
zati
onalPerspecti
ve,Addi son-
Wesl ey
[Link]: 0201036673.
6. Managementi nf
ormat i
onSy st
em-1stediti
on,Macmi ll
ianPubli
shingCompany ,New Yor k,
ISBN: 9789381335055.
KNOWLEDGEMANAGEMENT L T P C
MBA

OBJECTI
VES:

 Thiscour seisaboutknowledge, howt oidentifyit

,howt ocaptureit
,howt otransferi
t,howt o
shareitandhowt omanagei t.
 Knowl edgewi l
lbeexaminedf rom threelevelsnamel y,t
heov eral
lst
ructur
eandor ganizational
processesatt heknowledgecommuni t
yl evel,str
ategi
est oencour ageadopt i
onoft hese
processesatt heorgani
zationalunitlevel
,andf inal
lythemechani sm t
oguideandsuppor tthe
i
ndividual t
oplayakeypar tingeneratinganef fecti
veknowl edgecommuni ty
.
 Getlear ni
ngonKnowl edgel eadership,factorspromot i
ngaknowl edgeCul tur
e,knowl edge
andKnowl edgeManagementSy stem, HRM pr acti
ceswhi chempowerknowl edgewor kerset c.

UNIT–I 9
hour
s
TheBasics-def
init
ionsofKM,Myths:Typesofknowl
edge:Humant
hinki
ngandLear
ning;Chal
lenges
i
nbuil
dingKM sy st
ems;KM Syst
emsLi f
ecycl
e

UNIT–I I 9
hours
Knowledge Cr
eat i
on & Capt ure:-
Knowledge creati
onal:Transfor
mat i
on;Knowl edge Ar chi
tect
ure:
KnowledgeCapture:Capturi
ngTaci tKnowledge-Evaluat
ingtheexpert
s:Qualit
yofknowl edgeCapture:
I
nterv
iew asa t oolf orKnowl edgeCapt ure:otherknowledgeCapt uret echni
ques-Brai
nstorming,
Repert
orygr
id,Nomi nalgrouptechnique,Del
phiMet hod,ConceptMapping,Blackboarding.

UNIT–I I
I 9
hour
s
KnowledgeCodi
fi
cat
ionandSy
stem i
mpl
ement
ati
on:
-Codi
fi
cat
ion:Tool
s&Pr
ocedur
es:knowledge

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page80
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Test
ing-l
ogi
cal& user
-accept
ancetest
ing:KM sy
stemsDepl oy
ment:Usertrai
ning& Depl
oyment
:
knowledget
ransf
erMethods:I
nter
netInknowl
edgetransf
er;
E-worl
d&E-busi
ness.

UNIT–I V 9hours
KM t ools and knowl
edge por
tals Dat
a Visuali
zat
ion:NeuralNet
work as a l
ear
ning model
:
Classi
ficati
on Tr
ees:Data Mining and Business int
ell
i
gence:Dat
a Management:Customer
Relati
onshipManagement
:KM Portal
s.

UNIT–V 9hours
Ethi
calandmanageriali
ssues-
Knowledgeowner
s:Legali
ssues:Ethi
calfact
ors:Knowl
edgeworkers:
Learni
ngorgani
zati
ons:WorkAdjust
mentandknowledgeworker;Technol
ogyandknowledgeworker:
Managingknowledgeproj
ects.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Shel
daDebowski ,KnowledgeManagement ,JohnWi l
ey,reprint
ed2007,1StEdi t
ion,I
SBN:
9788126514502
2. Amri wana,The Knowl
t Ti edge Mangement Toolkit,pearson 2002,2nd Edi ti
[Link]:
9780130092243,013009224X.
3. El
ias M Awad and Hassan M Ghazi r
i,Knowl edge Management ,2nd editi
[Link]:
0130348201,9780130348203.
4. GuusSchreiber
,HansAkker mans,AnjoAnjewier
den,Rober tdeHoog,Ni gelShadbolt
,Walter
VandeVel deandBobWi eli
nga, Knowl
edgeEngineeringandManagement ,Univ
ersi
ti
esPress,
2001.I
SBN: 0262193000.
5. [Link] e,Handbooks on Knowl
sappl edge Management ,2003 Edition,Int
ernat
ional
HandbooksonI nf
ormati
onSy stems,Vol1and2, 2003, I
SBN: 3540438483,
978-3540438489
MBA E-
COMMERCETECHNOLOGYMANAGEMENT L T P C

OBJECTI
VE:
 Theobjecti
veofthecoursei
stolearnt
ypes,
processofe-commer
ce,
thet
ool
s,channel
sand
t
her
elatedissuei
nimplement
ingthee-
commercepract
ices.

UNI T–I 9
hour s
E-commer ce Technology:pri
ncipl
es – potent
ial– Dat
a War
ehousi
ng –TemporalCoher
ency–
Net worki
ngInfr
astructur
e– Soft
wareTool s– IP,TCPHTTP,HTML– Cr y
ptogr
aphy– Consumer
I
nt erf
aceTechnologies–OLAP&Dat amining.

UNIT–II 9
hours
E-commerce:Eff
ectonjob,gr
owth,t
rade,int
ernat
ionalco-
operat
ion–Taxpr oblems–Appli
cat
ionof
E-commerceindiff
erentSect
ors–Service,i
ndustry
,DomesticEtc.
,-mul
ti
discipli
nar
yappr
oachtoE-
commerce-softwar
es.

UNIT–III 9
hours
E-commerceManagement:NetCentrism –Nav
igati
on– Di
git
alDesign–WebMet
ri
cs– Busi
ness
models–HyperMar
kets-I
ntel
l
igentAgents–Aucti
ons–Desi
gn,Pr
otocol

UNI
T–I
V 9

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page81
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

hour
s
Channelconfli
ctManagement:Secur
it
yandEncr y
pti
on–AbuseandNet
iguet
te-I
nter
netGov er
nance
–Economi csOfE–Commer ce–Equil
ibr
ium pr
ice–Elect
roni
cMarket
ing–Taxing-
E-busi
ness-r
oad
mapf orsuccess

UNIT–V 9hours
E-
commer ce –LegalIssues:SoftwareIntell
ect
ualproper
tylaw –Contractlaw for
e-commer ce,
Warrant
iesandNewpr oduct s–Cyberlawissues–Pri
vacyandTransbor
derfl
ows,Fr
aud–Secur i
tyof
i
nfor
mat ionandRisks–Electr
oni
cHi ghwayRobbery–ConsumerPr ot
ect
ion

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Nabi l [Link],Okt ayDogr amaci ,Ar yya Fanf opadhyay And Yel ena Yesha, El ectr
onic
Commer ce,1stEditi
on( 20August1998) ,I
SBN: 0139490825, 978-
0139490828
2. Nabi [Link] andOkt ayDogr amaci ,ElectronicCommer ce:TechnicalBusi nessandLegal
Issues, Prenti
ceHal lUSA, I
SBN: 0139490825, 9780139490828.
3. Doer nber g,Ri
chardLandHi nnekensLuc, ElectronicCommer ceandInternati
onalTaxati
on,1st
Edition1998, Peachpi tPress, USA, I
SBN-13: 978- 9041110534, I
SBN-10:9041110534.
4. Greenst ein Firsman,El ectronic Commer ce,2nd Edi tion 2002,Tat a Mcgr aw Hil
l,ISBN:
0072410817, 9780072410815.
5. Char lesTr epper,E-commer cest rategi
es,Lat estEdi t
ion2000,Mi crosoft,Easter
nEconomy
Edition,ISBN: 0735607230, 9780735607231.
6. Napi er,Judd,Ri v
ersandWagner ,Creat
ingawi nningE- Busi
ness,2ndEdi ton2005,Thomson
i
l
ear ning,ISBN: 0619217421, 978061921742

MBA MODELLI
NG&SI
MULATI
ON L T P C

OBJECTIVE:
 Thi scourseaimsati nt
roduci
ngmodel ingandsimul at
ionsasamanagementt
echni
queto
analy
ze,under
stand,
andr est
ructurecompli
catedbusi
nessprocess.
 Dur i
ngthecour sestudentswilllear
ndiff
erenttypesofmodelingandsi
mul
ati
onandthei
r
appli
cat
ion

UNIT–I 9hour s
I
ntroduct i
ont osi mulati
oni nManagement;Ty pesofmodel i
ng-
Thecomput ersi mulat
ionappr oach-
Model s,exper i
ment s and comput er
s-Some appl i
cations ofcomput ersimul ati
on-Model si n
managementsci ence-Si mulati
on asexper i
ment at
ion-Si mul
ation versusdirectexper i
ment ati
on-
Simul at
ionversusmat hemat i
calmodeli
ng-Av ari
etyofmodel i
ngappr oaches:Generalconsiderati
ons-
Time handl ing-
Ti me sl i
cing-Next -
event t
echnique-Ti me slicing or next ev ent-
Stochastic or
deterministi
c-Di screteorcont i
nuouschange-Comput ersimulat i
oninpr acti
ce-Process,cont ent,
problem andpr oject-
Thesi mulati
onpr obl
em par tofthest udy-probl
em structuri
ng-Model ing-The
projectpartofthest udy

UNIT–I
I 9
hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page82
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Stat
icModel i
ng;Di
scr
eteModel i
ng.-Basici deas.-Stati
cMont eCar l
osimulat
iondefi
ned-Some
si
mple stat
ic si
mulat
ions-Simulat
ion on spreadsheets-
Discr
ete eventmodeli
ng:Fundamental
s-
Terminol
ogy-Theor
ganizat
ionofenti
ti
es-Operati
onsoft heenti
ti
es-Acti
vi
tycy
clediagr
ams.

UNIT–I II 9hours
Visualint
eract
ivemodeli
ng-Basi
cideas-Visuali
nter
act
ivemodel
ing-Visualsimulat
ionoutput
-A
caveat-Designi
ng a v
isualsi
mulat
ion di
splay-I
coni
c di
spl
ays-Visualint
eracti
ve model
ing and
si
mul at
ion(VIMS).

UNI T–I V 9hour s

Planning and anal yzi
ng discrete simulati
on- Fundamental i
deas- Simulat
ion as directed
experimentati
on-Esti
mat i
on and compar i
son-Threei mport
antpri
ncipl
es-Deali
ng wit
ht r
ansient
effects-Welch’smethod fordet er
mining the r
un-
in per
iod-Deal
ing wit
hl ackofindependence-
Var i
ancereducti
on-Descri
pti
vesampl i
ng-Experi
mentat
ion

UNI T–V 9
hours
Dynami csmodel i
ngandsi mul
ati
on-Intr
oducti
on-Stockandf lowdiagr
ams-Ast ockandfl
owdi agr
am
forBigAl ’
sproblem-Timehandlinginsyst
em dynami cs-Equati
ontypes-Powersi
m equat
ionsforBig
Al’
spr oblem-Simulat
ingdelay
sinsy st
em dynamics-Pipeli
nedelay
s-Exponenti
aldel
ays-Infor
mation
delays.-Modeli
ngfrom theoutsi
dein-Modeli
ngfrom theinsideout
.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Oli
v i
apar rRud;Dat aMining:Model i
ngDataForMar keti
ngRi skAndCRM;1stEdi t
ion2001,
Wiledy-Dreamt ech,I
SBN: 0471385646,978-
0471385646.
2. Mar getH. Dunham;Dat aMi ni
ng-Int
roduct
oryAnd Adv anced Topi
cs;4th edit
ion,pear
son
Education,ISBN: 8177587854,9788177587852.
3. DataMi ngConcept
ni sAndTechni ques;Ji
aweiHan,Mi chel
ineKamber;El
sev i
er,3rdEdi
ti
on
2011, I
SBN: 9780123814791.
4. MichaelJ. [Link]
y,Gor don [Link]
noff;Data Mini
ng Techniques;2nd Edi
ti
on 2004,Wi l
ey-
Dreamt ech, I
SBN: 8126505176,9788126505173.
5. MichaelPi dd;Comput erSimulati
oninManagementSci ence,johnWil
eyandsons, 5thEdi
ti
on
2006, I
SBN: 0470092300,9780470092309.

MBA SYSTEMSANALYSI
S&DESI
GN L T P C

OBJECTIVE:
 Thi scourseisdesignedtohel
pstudentsunderst
andissuesaf
fect
ingERPsyst
emsandERP
i
mpl ementat
[Link]
icat
ionr
eviewswillbeusedtogivethestudent
sagroundi
ngr
eal
practi
ce

UNIT–I 9
hours
Approachesto syst
emsDev elopment-St r
uct
ured approach-Inf
ormat i
on Engi
neeri
ng Appr
oach,
Objectori
ent
[Link]
ayersinthesy
stemsgame, syst
em Characteri
sti
cs,I
nfor
mationSyst
em
bui
ldingbl
ock,Cr
eati
vit
yVsDiversi
ty,
Devel
opment,pr
ojectini
ti
ati
on,proj
ectmanagement .

UNIT–I
I 9
hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page83
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Feasibil
it
yAnal y
sis– SystemsAnalysis,Gather
ingInfor
mati
on,Discov
ery,Feasi
bil
it
y-Economi
cs
technicaloper
ati
onal
,Schedule,
Anal
ysis,CostBenef
itAnal
ysi
s,Ri
skAnalysi
s,Sy
stem Proposal
.

UNIT–III 9
hour
s
Syst
em Anal
ysi
sTask-Invest
ingsy
stem requi
rement,
Dat
aModel i
ngandAnal
ysi
s,Pr
ocessModel
i
ng,
Logi
cModeli
ng,Concept
ualModeli
ng,Al
ternat
iveDesi
gnStr
ategy
,Dist
ri
but
eddat
aModeling.

UNIT–I V 9
hours
Desi
gningDataBases-SystemsDesign,Appli
cat
ionArchi
tectureandModeling,For
msandReports,
I
nterf
acesandDi al
og,Logi
caldat
amodel ing,Desi
gni
ngr elati
onaldatabases,Outputdesi
gnand
prot
otypi
ng,
Inputdesi
gnandprot
otypi
ng,UserInt
erf
acedesign,Designi
ngdi
stri
butedsyst
ems

UNIT–V 9
hour
s
I
mplementationandSuppor t-Systemsconstruct
ionandImplementat
ion,Maint
enance,Syst
ems
Operat
ions and Support
,ObjectOrient
ed Anal
ysi
s and Desi
gn,Rapid Appl
i
cati
on devel
opment
,
Documentati
on,Trai
ningandSuppor
t

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Hof t
er,JoeyF. George,Joseph. SVal ch,Moder
aci nSy st
emsAnal y
sisandDesign,3rdEditi
on
2002, AddisonWesl ey,I
SBN: 0130339903, 9780130339904.
2. AlanDenni sandBar abaraHal eyWi xom, SystemsAnal ysi
sandDesi gn,6t
hEditi
on2014, John
Wi l
ey&Sons, Inc.,2000,I
SBN: 9781118897867.
3. Jeffrey L.
Whi tt
en,Lonni e D. Bentl
ey and Kev i
nC. Di
tt
man, Sy
stems Analysi
siand Desi gn
Met hods,6thediti
on2003, McGr awHi l
l,
Irwi
n,ISBN: 0073052337,9780073052335.
4. Hawr yszki
ewy cz,I.
T,’
Int
roductiont oSy stem AnalysisandDesi gn,4thEdit
ion,Prent
iceHal l
,
ISBN: 0134845854, 9780134845852.
5. IvarJacobson,Obj ectOr i
entedSof twareEngineering,LatestEdit
ion2005,AddisonWesl ey,
ISBN: 0321268881, 9780321268884.
6. ByGar yShell
y,Har [Link] att,System analysisanddesi gn,9thEdi
ti
on,Nicolepinard,
ISBN: 9780538481618, 0538481617.

SUPPLYCHAI
NMANAGEMENT

MBA15GE44 ADVANCEDSUPPLYCHAI
NMANAGEMENT L T P C
3 0 0 3
OBJECTIVES:
 Thi scourseisdesigned to prov
ideinsi
ghtinto concept
sunderly
ing advanced planni
ng
syst
emswi thanemphasisonmodel i
ng.
 Adv ancedplanni
ngsy st
emsar eusedtosupplementERPmodul esthathandletransacti
ons
andorderexecut
ion.
 Casest udi
eswi l
lbeusedtoenhanceunderst
andi
ngofadv ancedpl
anningsystems.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page84
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNITI :Introduct ion 9hour s

A.I ntroduct ion t o Oper ati
ons Management :-An Ov ervi
ew ofOper ati
ons Management ,Pr ocess
Analy sis, Busi nessFor ecasting, Effi
cientPlanni ngf orOper at
ions.
[Link] stics–Concept s&Pr act i
ces:War ehousi ngDeci sions,Tr anspor t
ationDeci si
ons,Thi rdPar ty
Logist i
cs, Logi sticsEngi neering, Rev er
seLogi sti
cs, Gl
obal Logistics.
UNITI I
: Basi cConcept s 9hour s
Under st andi ngSuppl yChai nManagement :Introduct i
onanddef init
ions,I nventoryManagement–
Diff
er entPol icies, Lev ers,EchelonI nv entory,Uncer tai
ntyandr i
skanal y si
s,Suppl yChai nPer f
ormance
Measur es,Ser viceSuppl yChai n,Suppl yChai nManagementi nI ndia,Ent repreneurshipandSuppl y
Chain.
UNITI I
[Link] gni ng&Managi ngChannel Par t
ner s– 9hour s
Distri
but i
on&Pr ocur ementandSour cingManagement :Rol eofDi st
ributi
onChannel s,Pr oductLi fe
Cycle and Di stribut i
on Chal lenges, Managi ng Cust omer Rel at
ionships, Measur ing Channel
Perfor mance,Managi ng Channel Conf li
ct ,Dev el
opment of Suppl y St rategi
es,Pur chasing
Perfor mance Ev aluation,Suppl ierPr i
ce & CostAnal ysis,Val ue Anal ysis,Pur chasing & Suppl y
Negot iat i
ons,Cont ractAdmi nist r
at i
on& Management ,LegalAspect sofPur chasing,Sour cing &
Cont ract s.
UNITI V: Model sofSuppl yChai n 9hour s
Suppl yChai n Model ing:-Overview ofopt i
mi zation model i
ng and t echni ques,Di stri
bution Cent er
Locat ionModel s,Suppl yChai nNet wor kOpt i
mi zati
onModel s,Vehi cleRout i
ngModel s, Inventor y
Deploy mentModel s,Ri skManagementofSuppl yChai ns,Pr ojectManagement :PERT andCPM,
Simul ation, Deci sionTr eeAppl ications.
UNITV: Net wor kst rategi esinSuppl yChai n 9hour s
Suppl y Net wor k St rategy :Introduct ion & St rategic Sour cing,Suppl y Cont r
acts,Suppl y Chai n
Coor dinat ion, Suppl yChai nInnov ation,Suppl yChai nResi l
i
ence,
Speci alTopi csi nSCM: -Qual i
tyManagement , Si
xsi gma&LeanManagementConcept s,E-commer ce,
ERP, RFI D&RecentAdv ancesinTechnol ogy,Taxat ion&suppl ychai ns

TOTALNOOFPERI ODS: 45hour s

REFERENCEBOOKS:
1. [Link] y ,[Link]:Bi ztantra SupplyChainManagementTheor yandPr acti
ces;
(Edi
ti
onPubl isher:WileyandDr eamt echPr essPubli
cat
ions,2005ISBN: 9788177221916)
2. Pier
reDav d:Bi
i ztantraI nter
nat ionalLogi stics:(PUBLISHER:Wi l
eyPublicat
ions)(1stEditi
on,
ISBN-10:8177224301)( ISBN- 13: 9788177224306)
3. Harmutst andl er,ChiristopherKi l
ger .Suppl yChain Managementand Adv anced Pl ani
ng
(Publ
isher:Springerpubl icat
ions)4t hEDI TION2008, I
SBN9783540745112)
4. [Link] yChai nManagementf orGl obalCompetiti
veness:(Publi
sher:Macmi l
l
an
publi
cati
ons, 2ndEdi t
ion: 2007, ISBN10: 1403931992,ISBN:9781403931993)
5. HarmutSt adler:Chr i
stopherSuppl yChai nManagementandAdv ancedPlanning:(Publi
sher:
Spri
ngerpubl i
cations,4t hEdition2008, I
SBN9783540745112)
MBA15GE45 BUSI NESSLOGI STI
CS L T P C
3 0 0 3

OBJECTIVE:
 Thecour seisdesi gnedt ogivestudentsaninsighti
ntotheimport
anceoflogist
icsasa
busi
nessprocess.
 The cour se cover
sv ar
ious aspects oflogi
sti
cs such as i
nvent
ory managementand
tr
anspor
tati
on,warehousing,
andi nf
ormati
onsystems.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page85
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

 Thecour sealsodeal
swithperf
ormancemeasur
ementandhow l
ogi
sti
csdet
ermi
net
he
eff
ect
ivenessofasuppl
ychai
n.

UNIT–I 9
hours
Int
roduct
iontol ogi
sti
csmanagement-Defi
nit
ion,scope,f
uncti
ons,obj
ect
ives-Int
egrat
edlogi
sti
cs
management ,r
oleofl ogi
sti
csi
ntheSuppl
ychain-Logisti
cs&customerservi
ce,Rol
eoflogi
sti
csin
competit
ivestr
ategy,DemandManagementandCust omerSer
vice

UNI T–II 9
hours
I
nv ent
oryplanning,invent
orycosts,classi
fyi
nginvent
ory,Nat
ure&i mport
anceofwar ehousi
ng,types
ofwar ehouses,war ehousingfunctions,warehouselayout&[Link] er
ialhandl ing-obj
ecti
v es,
guidel
ines& pr i
nciples,select
ionofmat er
ialhandl
ingequipment’
[Link] ng-rol
eofpackagi ng,
packagingmat eri
als,consumer&i ndustr
ialpackagi
ng,materi
alhandl
[Link]
oducti
ont o
GlobalLogist
ics.

UNIT–I I
I 9
hours
Transpor
tat
ion-rol
eoftr
anspor
tati
oni
nlogi
sti
cs,tr
ansport
ati
onselect
iondeci
sion,basi
cmodesof
tr
ansport
ati
on-Rai l
,Road,Wat er
,Ai
r,Pipel
ine-charact
eri
sti
cs ofdiff
erentmodes-t r
anspor
t
economics-Int
ermodaloper
ati
ons

UNIT–I V 9
hour
s
Contai
nerization-
concept,ty
pes,benefi
ts,Types ofcar
ri
ers-indi
rect& speci
alcar
ri
ers,Role of
i
nter
medi aries-shippi
ngagents,broker
s-fr
eightmanagement-routepl
anni
ngRoleofpor t
s,ICDs,
CONCOR-Gl obalshi
ppingopti
ons

UNIT–V 9hours
Logist
icsRelati
onshipsandThird-Part
yLogi
sti
cs:Logi
sti
csRel
ati
onships-thi
rd-
PartyLogi
sti
cs–
Indust
ry–Thi
r dpart
yLogist
icsResearchSt
udy–Profi
l
eofLogi
sti
csOutsourci
ngActiv
iti
es–St
rategi
c
RoleofInf
ormationTechnol
ogy.

TOTALNOOFPERI ODS: 45hour s

REFERENCEBOOKS:
1. R.P.
Mohant y,[Link] Suppl ychai n ManagementTheor yand Pr actices;Bi zt
antra
(edi
tionPubl i
sher:Biz
t antraandWi l
eyPubl i
cati
ons2005( ISBN: 8177221914)
2. B. ShaySuppl
S. yChai nManagementForGl obalCompet i
tiveness;(Publisher:Macmi l
lan
publi
cations,2ndEdi t
ion: 2007,ISBN10:1403931992, ISBN: 9781403931993)
3. Ail
awadiCSat hish&RakeshSi nghLogi
sticsManagement ,Prenti
ceHal l
,India,(Publ
isher:Phi
LearningPrivateLimited,Edit
ion:2005,I
SBN: 9788120345041)
4. AgrawalDK,Text bookofLogi stics&Suppl yChainManagement ,Publ
isher:Macmi llanIndia
Ltd,Edit
ion:2003,ISBN10: 1403909954,ISBN13: 9781403909954)
5. Coyleetal .,TheManagementofBusi nessLogi st
ics,(Publisher:South-West er
n/Thomson
LearningPubl i
cati
ons, Editi
on2003, I
SBN: 9780324007510)

MBA PURCHASI
NG&SUPPLYCHAI
NMANAGEMENT L T P C
3 0 0 3

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page86
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTI
VE:
 Supplymanagementhasbet hef
rontli
nedefenseofcontaini
ngcost
s.
 Establ
ishi
ng r
elat
ionshi
ps and bui
ldi
ng networkist he essence ofgood suppl
y chai
n
management
.
 Thiscoursef
ocusesonpurchasi
ngandsuppl i
err
elat
ionissuesi
nthecont
extofsuppl
ychain

UNIT–I 9hours
Role ofpur chasing i
n SupplyChain-
impacton t he busi
ness st
rategies and st
ruct
ures,r ol
e of
purchasi
ngi nthev al
uechain,I
mportanceofpurchasi
ngt obusi
ness,Pur chasi
ng,costreducti
onand
technol
ogicalinnovat
ion,Cl
assi
fi
cat
ionofpurchasinggoods,Newdev elopmentsinpurchasing.

UNIT–I I 9hours
Industr
ialbuyi
ngbehav ior
-organizat
ionalbuyi
ngbehav ior
,purchasi
ngprocess,majorbot
tlenecksand
problems,Model sofi ndustr
ialbuyi
ngbehav [Link]-Stepsinthebuyingpr ocess.
Buyersuppl i
errelat
ionship-Supplychainpartnerrel
ationshi
p,VendorRel ati
onsinManagi ngfaster
supplychain,Manufacturervendorco-ordinat
ion,St
rengtheningsupplychainsthr
oughmeasur ement
ofvendor ssati
sfact
ion.

UNI T–III 9
hours
Strategi
csourci
ng-Linki
ngpurchasingandcorporatestr
ategy,pur
chasi
ngst
rat
egydev
elopment
process,ty
pesofpur
chasingst
rat
egies,Ev
olv
ingsourci
ngstr
ategi
es.

UNI
T–I
V 9Hours
Procur ement and Out sourcing -Def i
nit
ion of Pr ocur ement /Outsour
cing-Benefit
s of Logi st
ics
Out sourci
ng-Criti
calIssuesinLogi sti
csOut sourcingI nvent oryRoleandI mpor t
anceofI nventory–
Int
roduct i
on-Role ofI nvent
or y-Importance ofI nv entor y-Functi
ons ofI nventory-Costsforhol di
ng
Inventory-
Reasonsf orCar r
y i
ngI nventori
esI nvent or
yLev els-
Needf orInventoryCont r
olInventory
Management-Char acteri
sti
csofI nventory-
Needf orInv entoryandi tsControlImpor t
anceofInventory
Managementi nSuppl yChai n-TypesofI nventory-TypesofSel ecti
veI nv
entoryCont rolTechniques-
InventoryPlanningModel s-I
mpr ovementI nventoryManagement .
UNI T–V 9hour s
Requi r
ementpr ocess-Newpr oductdev el
opment ,speci f
icationsandst andardizat
ion,theprocessof
equi pment,purchasingservi
ces

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Dav id [Link],Donal d [Link] er,Stephen [Link]
ing:& ed Wor l
d class suppl
y chain
management( Publ
isher :TataMcgr aw-Hil
lLimit
ed,8thEditi
on2008,I SBN10:0070499330,
ISBN13: 9780070499331)
2. ArjanJv anweel ePur chasingandsuppl ychai
nmanagement ,
(Publisher:Thomsonlearni
ngl t
d,
1stEdi t
ion2011, I
SBN: 9783834929877)
3. Dav idSimchi -
Lev i
,PhilipKami nskyandEdithSimchi-
LeviDesigningandManagi ngtheSupply
Chai n(Publisher:TataMCgr aw-hil
ll
td,2ndediti
on2004,ISBN:0071410317)
4. Mar tinChr i
stopherLogi sti
csandSuppl yChainManagement( Publisher:Dor
li
ngKi ndersl
ey
IndiaPv tLtd,2ndEdi tion2007, I
SBN: 8177588346)
5. Mi [Link] i
alsofSupplyChainManagement( Publisher:JohnWi l
ey&Sons, Inc,
Edi t
ion2003, ISBN: 0471235172)

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page87
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15GE47 GLOBALLOGI
STI
CS L T P C
3 0 0 3

OBJECTI
VES:
 Tomakest udent
sawareofglobal
envir
onmentandhowi thel
psingr
owthofbusiness
 Tomakest udent
sunderst
andhowgloball
ogisti
csoperate
 Toexplai
nthestudent
showthebusinessoperat
esthroughmodernl
ogi
sti
csnetwork

UNI T–I 9
hours
Globaleconomicenvi
ronment :Gl
oballogi
sti
cs,Gl
obalsuppl
ychainmanagement
,Globalsuppl
ychain
str
at egy
,Globalsour
cing,Globalpurchasi
ngandsuppl i
errel
ati
[Link]
ganizi
ngforGlobalLogi
sti
cs-
Strategi
cIssuesi
nGlobalLogisti
cs-
Forcesdri
vi
ngGlobali
zat
ion

UNIT–II 9hour s
ModesofTransport
ati
oninGlobalLogi
sti
csBar
ri
erstoGlobalLogist
ics-
Market
sandCompetiti
on.
Logi
sti
csStr
ategy-Requirement
sf oranEff
ect
iveLogi
sti
csStrategy-St
rat
egi
cLogi
sti
csPlanning
Impl
ementat
ionofStr
ategy
.

UNIT–I I
I 9
hours
Logist
ics I
nformati
on Syst
ems -Functions ofLogi
sti
cs I
nformat
ion Sy
stem(LIS)-
LIS Fl
ow-RFI
D
Int
ernati
onalsour
cing:
lowcostsour
cing,
chall
engesi
nsourci
ng,gui
deli
nesf
orsourcing,

UNI T–I V 9
hours
Cent r
ali
zedandDecent ral
izedStr
uctur
es-StagesofFuncti
onalAggregat
ioninOr gani
zati
onFinancial
Issues in Logi
sti
cs Performance -SupplyChain Perfor
mance Measur es-
Steps in ABC Costi
ng-
FinancialGapAnal ysi
[Link]
atedLogisti
cs-Needf orIntegr
ati
on-Acti
vit
yCent er
si nInt
egrated
Logisti
csRol eof3PL&4PL-Pr i
ncipl
esofLIS.

UNIT–V 9hours
Pr
inci
plesofLogisti
csI nf
ormati
onOr ganizat
ionforEffecti
veLogist
icsPerf
ormance- Pl
anning
Gl
obalLogi
sti
cs:Planningt
hegloballogisti
cs,Networkdesignforgl
oball
ogi
sti
csmanagement
,Risk
managementi
nthegl oball
evel,Benchmar kinglogi
sti
cs,
evaluat
ioni
nglobal
logi
sti
c

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. DonaldBower sox, Dav idCloss,BixbyCooper ,SupplyChai
nLogisti
csManagement(Edi
tion:
McGr aw- Hil
l Education, Editi
on2012, I
SBN: 0078024056,9780078024054)
2. Lalwani ,
TimBut cher-Gl obalLogisti
csandSuppl yChai
nManagement( Publ
i
sher
:JohnWi ley
&Sons, I
nc, Edit
ion2008, I
SBN: 9780470066348)
3. Dougl as Long,I nternat i
onalLogi sti
cs:GlobalSuppl y Chai
n Management:(Publi
sher:
Springer,Edition2003, ISBN1402074530, 9781402074530)
4. Mangan,J. ,Lal wani ,C. ,andBut cher,T,GlobalLogisti
cs& SupplyChainManagement ,
(Publisher:JohnWi ley&Sons, Inc,Edi
tion2008,ISBN:9780470066348)
5. GRaghur am &NRangar aj,Logisti
csandSuppl yChainManagement-CasesandConcept s.
,
(Publisher:Mac mi llan publicati
ons,2nd Edi t
ion:2007,ISBN 10:1403931992,ISBN:
9781403931993)

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page88
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA I
NTERNATI
ONALSUPPLYCHAI
NMANAGEMENT L T P C

OBJECTIVES:
Totrai
nandcer t
if
yanewgenr eofdynamicshi
ppingandlogi
sti
csprofessi
onal
s,whoknowthelat
est
tr
endsandarecapableofhandli
ngnewchall
[Link]
lemill
i
onsofnewj obsarebeingcr
eat
ed,
most
mult
inati
onal
sandconglomeratesar
ef i
ndi
ngitdi
ffi
cul
ttohead-huntf
orkeyposit
ionsint
heShi
pping
andlogi
sti
csindustr
y.

Uni
tI:
- 9hour
s
Gl
obal
Str
ategy&Gl
obal
Suppl
yChai
nManagement
Welcomet ot heInt
ri
guingWor ldofGlobalSupplyChai nManagement ,Gl
obalTr
ade&Gl obalSuppl
y
Chains,Emer gi
ng Mar kets& GlobalSupplyChai ns,Strat
egicGlobalSupplyChainManagement ,
Locati
ngGl obalActiv
ities,I
mportantDefi
nit
ions&Di sti
nct
ions,I
ntegrat
ionofGlobalSuppl
yChain
Functi
ons,Strat
egicBenef i
tsofGl
obalSupplyChains

Uni
tII
: 9hour
s
I
ndustr
yGlobal
izationDriver
s’I
mplicationsforSupplyChains
MarketGl
obali
zat i
onDr i
ver
s,Mar ketGl obali
zati
onDr i
vers’Impli
cati
onsf orSuppl yChains,
,Cost
Gl
obali
zat
ion Drivers,,CostGlobalizati
on Dr i
ver
s’I mpl
icati
ons forSuppl y Chains,
,Gov er
nment
Gl
obali
zat
ionDrivers,,Gover
nmentGl obal i
zati
onDriver
s’I
mpl i
cati
onsforSupplyChai ns,Competi
ti
ve
Gl
obali
zat
ionDrivers,Competit
iveGlobalizati
onDriv
ers’I
mpl i
cat
ionsforSupplyChains

UnitII
I: 9hours
GlobalSupplyChainInfrastructure
Transportat
ion,Communi cati
on,Ut i
l
ities&TechnologyI
nfr
astruct
ure,SupplyChainSecur
it
y,Ri
sks&
Value,legalConsiderati
ons,I nter
nationalCont
racts&InsuranceIssues,Commer ci
alDocuments&
CustomsCl ear
ance,Ter msofPay ment& Cur rencyofPay ment,
,Internat
ionalCommerceTerms
(I
ncoterms),HarmonizedSy stem &t heWor l
dCust omsOrganizat
ion,globalEDGE:YourSourcefor
GlobalBusinessKnowl edge,

Logist
icsinGlobalSupplyChains
GlobalLogistics Strat
egy,Gl obalDist
ri
but
ion,enter
s,Global
,I nvent
ory
,Management ,Global
Packaging & Mat eri
als Handli
ng,Ocean Tr
anspor
tati
on ,
AirTransport
ati
on,Land & I
nter
modal
Transport
ati
on,,Rever
seLogisti
cs.

UnitI V: 9hours
Purchasi ngi nGlobalSupplyChai ns
GlobalPur chasingSt rat
egy,From I nter
nat i
onaltoGlobalPurchasi
ng,TypesofGl obalPurchasi
ng
Strategy ,Out sourcing&Of f
shoring,GlobalCustomers&Channel s,
OrderFulfi
ll
ment&Del iver
y,Global
Suppl ierSel ecti
on, Gl
obalSuppli
erNet works,
Oper ationsi nGl obalSupplyChains
GlobalOper ationsSt r
ategy,MakeorBuyDeci si
oninGl obalSupplyChai ns,GlobalProducti
on&
Manuf actur i
ng,Compet i
ti
vePrior i
ti
esinGl obalSuppl
yChains,TotalCostAnal y
sisi nGlobalSupply
Chai ns,Pr ocess- BasedQualit
ySt andards,SupplyChai
nOper at
ionsReferenceModel ,1pl/2pl/3pl/
4pl /5pl

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page89
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UnitV: 9
hour s
Mar ketChannel
sinGl obalSupplyChains
GlobalMar ketChannelsSt r
ategy,CustomerValue-Creat
ingGlobalProcesses,I
nternati
onalMarket
EntryModes, I
nternat
ionalWholesali
ng,Ret
ail
ing&Fr anchisi
ng,Expor
ting&I mpor
ting,GoingGlobal
Onli
ne, Pl
ace&t heOther3Ps, gl
obalEDGEDiagnosti
cTool sforGl
obalMarketChannel Par
tner
s,

ValueofManagi ng GlobalSupplyChains,ImportanceofCoor di
nation in Gl
obalSuppl yChains,
Coordinat
ionMechanismsi nGlobalSupplyChains,
Inter
-organizat
ionalRelati
onshipsinGlobalSuppl
y
Chains,ValueProposi
ti
onsi nGlobalSupplyChainRelat
ionships,Stakeholders&Gl obalSuppl
yChain
Sustai
nabili
ty,Gui
deli
nesf orManagingGl obalSupplyChai ns,Wr ap-Upoft heIntr
igui
ngWor ldof
GlobalSupplyChainManagement

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Lamber t,James R St ock & Li sa [Link] lam Fundament
r al
s ofLogi sti
cs Management,
DouglasI SBN- 0256141177
2. [Link] l
e,Edwar [Link] di,Robert,ATr ansport
[Link] isher:Sout
hwestern
Coll
ege Publ i
shing,5th Edition Language:Engl ish I SBN-0-538-88180-1I SBN-13:978-
1402074530
3. Logisti
cs&Suppl yChainManagement :Creati
ngv alue-addi
ngnet wor ks(3rdEditi
on) by
MartinChr i
stopherFTPr ess
4. Int
ernationalLogi st
ics:GlobalSuppl yChai nManagement ,AuthorDougl asLong,Publi
sher
Spri
nger ,2003, I
SBN1402074530, 9781402074530
5. Managi ngt heGl obalSupplyChai n,Managi ngtheGl obalSupplyChai n,TageSkjøtt-
Lar
sen,
publi
sherCopenhagenBusi nessSchool ,2007ISBN8763001713, 9788763001717.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page90
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Spor
ts
SPORTSMANAGEMENT

MBA ORGANI
ZATI
ONANDMANAGEMENTI
NSPORTS L T P C
2 1 0 3

OBJECTIVE
 Themai nobjecti
veoft hecourseistoi
ncul
cat
etheorgani
zati
onalbehavi
ourf
orbet
ter
under
standi
ngoft heindiv
idualdeci
si
onmaki
ng,gr
oupdynamicsconfl
ict
sandimpr
ovi
ng
l
eadershi
peffect
iveness.

UNIT–1 9hours
Conceptoforgani
sat
ionalbehavi
ourandst ructur
e: MeaningofO. B.
,Contributi
ngDisci
pli
nest oO.B,
i
ndivi
dualBehavi
our–abil
ity,l
eari
ning,val
ues,atti
tudes,personali
ty,
perceptions,Or
ganisati
on
Str
ucture:
MeaningofOrganisati
onstructur
e, t
ypesofOr ganisat
ionStructure,Fl
atOrganisat
ions,
Reporti
ngrel
ati
onshi
p,Channelsofcommuni cati
on,Organisati
onSt r
uctureasAppl i
edtoSpor ts
Organi
zati
ons.

UNIT–I I 9hours
Decisi
onMaki ngProcessandLeadershi
p:I
ndivi
dual Deci
sionMaki
ng,RationalDeci
sionmaking,
Decisi
onmaki ngStyl
es,Creat
ivi
tyi
nDecisi
onMaki ng,Part
ici
pat
eDecisionMaking,Groupdecisi
on
[Link]
p:WhatisLeadershi
p,Tr
aitTheori
esofLeadershi
p,LeadershipSt
yles,How
Leadersinf
luencePeople,
Fiel
derModel,Tr
ustandLeader shi
p,i
mprovingLeadershi
pEf f
ecti
veness.

UNIT–I I
I 9hours
Group,TeamsandConfl
ict
s:MeaningofaGr oup,Gr
oupDy namics,Gr oupCohesiv
eness, Typesof
Groups,TaskGr
oups,WorkTeams, NatureofTeams, Team Buil
ding,Group/TeamsEf fect
iveness,
Howt oMakeTeamsMor eEffect
ive,Confli
ct:Def
ini
ti
onofConf l
ict,StagesinConfl
ictProcess,
Functi
onalConf
li
ct,
Dysf
uncti
onalConflict
,ManagingConfli
ct,Negot i
ation.

UNI
T–I V 9hours
Managi
ngForhighPerf
ormance:
Hi ghPerf
ormanceWorkPr
acti
ces,Goal
Setti
ng,Perf
ormance
ManagementTechni
quesAssoci
atedwithGoalSet
ti
ng,
Appl
icat
ionofGoalSett
ingtoOrgani
sat
ional
Per
for
mance.

UNIT–V 9hour s
ManagementofSport
s:ManagementofSpor
ti
ngandRecr
eati
onOr gani
sat
ion,
Decisionprocessand
Leader
shipinSpor
tsManagement
,Deli
ver
yofRecr
eat
ionSer
vices,
ImpactofOrganisat
ionalProcess
onIndi
vidual
.

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page91
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCES:
1. FredLuthans– Or ganizationalBehavi
our:McGraw HillInter
national,
12thEditi
on,I SBN-10:
007115471I SBN- 13; 978-0071154710
2. SPRobi ns– Or ganizati
onalBehav i
our:Prent
ri
ceHallI ndi
aLt d,15thEdi ti
on,I
SBN- 13:978-
0132834872I SBN- 10:0132834871
3. Anj iGhanekar– Or
al ganizati
onalBehaviourConcept
s&Cases:ev erestpublishi
nghouse,
l
atestEditi
on, ISBN10: 818631412X
4. DanielCov el
l,SharianneWal ker,ManagingSportsOr ganizati
ons( Fundament alsofspor ts
management )Edi t
ion:2nd2013, I
SBN-13:978-
0750682381I SBN-10: 0750682388
5. [Link] tManagementManualf orSportManagement1stEdi t
ion,2014ISBN978- 87-
403-0644-6

MBA AMATEURANDPROFESSI
ONALSPORTS L T P C
2 1 0 3

OBJECTI
VES
 Thispapergi
v esa wide scope ofthe knowledge ofamateurand prof
essi
onalspor
ts,
r
egul
ati
on,
var
iousconsti
tut
ional
issuesgover
ningthem andt
henati
onalsport
spoli
cy.

UNIT–I 9hours
Regul
ati
onofAmat eurSport
s:Govt
.regulati
onrel
ati
ngt
oAmat eursport
s,rol
eofamat eurat
hlet
ic
Associ
ati
oninpromotionofspor
ts,analyzi
ngthel
egalr
ami
ficati
onofactionsofamateurassoci
ati
on
andthei
rathl
etes,
Regulat
ionofAmat eur,bodi
esempower
edt ocontr
olAmat eurspor
ts.

UNIT–I I 9hour
s
Consti
tuti
onal
Issues:
Consti
tut
ional
provi
si
onf ordevel
opmentandPr
omoti
onofsport
s,[Link]
t
l
iabi
li
ty:Meani
ngofTortl
iabi
li
ty,I
mpli
cat
ionforAthl
etes,i
mpactonot
herAmat
eurSport
s.

UNIT–III 9hours
Pr
ofessi
onal Team sports:
SportsbasedonTeam per
formance–Foot bal
l,
Vol
leybal
l
,Basket
bal
l,
Cr
icket
,Hockey ,[Link]
ngpri
ncipl
esf
orconductofteam spor
ts,or
gani
zati
onoft
ournament
s,
l
eagues,knock-out.

UNIT–IV 9hours
I
ndivi
dualSpor
ts:
Anov er
viewofindivi
dualSpor
ts,Emergi
ngTrends,
fut
urepot
enti
al,
studi
esrel
ated
togover
nanceofindi
vi
dualspor
tslikeGolf
,Tennis,Badmi
nton,
AutoRaci
ng,Tr
ackRace.

UNIT–V 9hour
s
NationalSport
sPolicy-ThePreamble-Broadbasi
ngofsport
s–integr
ationwi t
heducation-
Inf
rastruct
uredevelopment-excel
l
enceinsport
s–national
sport
sfederati
ons–sci enti
fi
cbackupto
sportspersons-sportsequi
pment’s-Tr
aini
nganddev
elopmentofsport
sper sonal
-incenti
vesto
sportspersons.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. [Link]
samy ,Ananthologyofphy si
calEducati
onandsports,2nd,Edi
ti
on2007,I
SBN-
10: 8131408299ISBN-13:978-8131408292
2. Bucher ,[Link]
l i
onofPhy sicaleducat
ion,
prent
iceHal
lInc,2ndedi
ti
on2010ISBN
-10: 8125911316ISBN-13:978-8125911319

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page92
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA MANAGI
NGANDPROMOTI
NGSPORTSEVENTS L T P C
2 1 0 3

OBJECTIVE
A greatscopei
sgiventothereader
sf orunder
standi
ngRi
skandsaf et
ymeasure,pl
anni
ngand
conducti
ngspor
tsev
ents,
car
eeroppor
tunit
iesi
nsport
smanagementandtomanagespor
tsbodi
es.

UNIT–I 9hour
s
I
ntr
oduct
ionDef
init
ion,scopeofEventManagement,
risk&safet
ymeasur
[Link]
ngsportsevent
s-
pl
anni
ng,or
gani
zing,coordi
nat
ing,
control
l
ingpreev
ent s,
Dur
ingtheev
ent
s&postEvent
sissues.

UNIT–II 9hour
s
Worl
dofsportsev
entmanagement
-sponsor
s,spor
tsmanagementcompani
es,
spect
ator
s,spor
ts
per
sonal
i
ties,
mediaet
c.

UNIT–II
I 9hours
Sport
smanagementcompanies-
Int
roduct
ion,
Role,ScopeofWor k,
Ser
vicer
ender
edtott
hecl
ient
s,
Waysoffunct
ioni
ng-
team wor
k,Depart
[Link]
tuni
tyi
nsport
smanagement
compani
es.

UNIT–IV 9hour
s
Casest
udypr
esent
ati
on-pr
omot i
ngnati
onal&i
nter
nati
onal
Spor
tingEv
ent
s.I
mpor
tanceofI
MCin
pr
omoti
ngsport
sEventsSuccessf
ull
[Link]
eofAdvert
isi
ng,
PRetc.

UNIT–V 9hour
s
Casest
udyandpresent
ati
on-
Managi
ngSpor
ti
ngBodi
es,
Associ
ati
on-
AIFF,
IFA,
BCCI
,CAB,
LEADI
NG
I
NDIANfoot
ball
clubsetc.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Thi
runar
ayananandHari
haran,Or
gani
zati
onandAdmini
strat
ioni
nPhysicalEducat
ion,
CT&SH
Publ
icat
ion,
Karar
il
udi
,l
atestedi
ti
on2005,I
SBN-
10:8175242876ISBN-
13: 978-
8175242876

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page93
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA ADMI
NISTRATI
ONOFSPORTSORGANI
ZATI
ONS L T P C
3 1 0 3

OBJECTIVE
 Theemphasi sonspor
tsorgani
zat
ionofIndi
athatpromot
esspor
tsandcul
tur
ethr
oughthei
r
organizati
onalandadmini
str
ati
vesetup,knowledgeisai
medtobeimpart
edonsport
sand
physicaleducati
on

UNIT–I 9hour
s
Hist
oryofmoder nsport
sandot herf
ormsofor
ganizedphysi
calact
ivi
ty;
Ahistor
ical
over
viewof
sport
s,Evol
uti
onaryprocessesofmodernspor
ts,
Relati
onbetweenphysical
educati
onandsport
s,
Exer
cisephysi
ology

UNIT–I I 9hour
s
Physi
calEducat
ionAndSports:Hi
storyandPr i
nci
plesofPhysi
cal
Education,Or
ganizat
ion,
Admini
strat
ionandMethodsinPhysicalEducati
on,El
ementsofStat
ist
icsforPhysi
calEducat
ion,
Super
visi
onandCurri
culum Desi
gninPhy si
calEducati
on.

UNIT–I I
I 9
hours
RoleofGovernmenti
npromoti
onofsports:Roleoft
heMinistr
yofHumanResourceDevelopmenti
n
Devel
opmentofSportsandPhysi
calEducati
on,Vari
ousBoardsandSt
atutor
yBodiesest
abli
shedby
Govtforcont
rolandPromot
ionofsport
s,thei
rrol
esanfuncti
ons,i
mport
anceandcontri
buti
on

UNIT–I V 9hours
RolesandFuncti
onofNational
/Inter
nati
onal spor
tsOrganizat
ion:
RolesofIFA,FI
FA,BCCI,
ICC,CAB,
SportsAuthor
it
yofI
ndia(SAI),
National
HockeyAssoci ati
on,Bengalv
olleyBal
lAssoci
ati
on,Bengal
TennisAssoci
ati
on,
thei
rFunctionsImportanceinthePromot i
onandManagementofSpor t
s

UNIT–V 9hours
Soci
al,cul
tur
alandPoli
ti
cal
Envi
ronmentofSpor
tsOrgani
zat
ion:
Roleofspor
tsi
nsociet
y,i
ssuesthat
sport
sAdmi ni
str
ator
sfaceondaytodaybasi
sinthecont
emporaryWorl
d,Dr
ugabuseandgratui
tous
Viol
ence

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page94
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:
1. Kathal
eenar mour,Methodsi nphy si
caleducat
ionandsport
s,LatestEdit
ion2012,ISBN-
10:
0415618851ISBN-13:978-0415618854
2. JesseFeir
ingWi l
lams,Or
i ganizat
ionandAdmi nist
rat
ioni
nPhysicalEducati
on,Bi
bli
oBazaar
,
2008,I
SBN: 0559274912,9780559274916

MBA ETHI
CSI
NSPORTS L T P C
2 1 0 3

OBJECTIVE
Thiscourseai
msandincul
cat
ingthei
mport
antsocialv
aluesandl
i
feasawhol
[Link]
sison
thefol
lowingt
hepr
ofessi
onal
ethi
cswhil
emanagingtheevent
s.

UNI
T–I 9hour
s
Val
ues-
Impor
tance,
Sour
cesofVal
ueSy
stem,
Types,
Loy
alt
yandEt
hical
Behav
iour
.

UNIT–I I 9hours
Ethi
csinsport
s-Nature,
Char act
eri
sti
csandNeeds, Ethicalpracti
cesinthefi
eldofSpor t
s,Sports
CodeofConduct,Indi
anv aluesandethics-
Respectforelders,Hier
archyandStatus,non-vi
olenceand
tol
erance,
cooperati
[Link]
ist
icrelati
onbet [Link] t
itudes,Bel
ief
s.

UNIT–I I
I 9hours
Ethi
calVal
uesyst
em-Dist
ri
but
iveJust
ice,
Indi
vi
dual
freedom ofChoi
ce,
Prof
essi
onal
[Link]
r
appl
icat
ioni
nthefi
eldofspor
ts.

UNIT–I V 9hour
s
Sport
sasaprofessi
on-
Confl
i
ctbet
weenor
gani
zat
iondemand,
Indi
vi
dual
needsandpr
ofessi
onali
deal
,
Confl
ict
stheSport
sManagersf
ace.

UNIT–V 9hours
Socialandet
hical
responsi
bil
i
tiesofdi
ff
erentSportsAssoci
ation,
Clubs,
manager
,CoachandSport
s
[Link]
eofsportsmen-Rol
eofOrganizat
ions/Associati
onandSpor
tsManagersi
nthearea.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Ruben Acosta Hernandez Managing Sport
s Organi
zat
ions 2nd Edi
ti
on 2002,ISBN-
10
;0736038264,I
SBN-13;
978-0736038263
2. JanetBPar ks&JeromeQuar ter
manCont emporar
ySport
smanagement( Publ
i
sher
sHuman
Kinet
ics)2ndEdi
ti
on2010,ISBN-0736091599,I
SBN-97800736091596

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page95
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

3. Wil
li
am JohnMor gan,Ethi
csinSpor tHumanKi neti
cs,Will
i
am JohnMor gan,Et
hicsinSpor
t
HumanKi netics,2007,ISBN-13:9780736064286
4. Wil
li
am JohnMor gan,[Link] er,AngelaJo-AnneSchneiderHumanKi net
icsEthi
csin
Sport2ndEdi tion–2001, I
SBN:0736036431, 9780736036436
5. Davi
dKi rk,DouneMacdonal d,
Mar ySull
ivanHandbookOfPhy si
calEducat
ionLatestEdi
ti
on-
2013,ISBN- 13:978-1446270509I SBN-10:1446270505

MBA SPECTATORMANAGEMENT L T P C
2 1 0 3

OBJECTI
VE
Thecour
seisst
ruct
uredi
nafashi
ont
ocont
rolt
hecr
owdodspect
ator
s,t
ocont
rolt
heunr
ulymob
usi
ngandor
dermechani
sm.

UNIT–I 9hour
s
Spect
ator
sandcr
owddef
ined,
Howspect
ator
sbecomeacr
owd-
typesandnat
ureofcr
owdand
spect
ator
s.

UNIT–II 9hour
s
Impor
tanceofspect
ator
sforspor
ts&[Link]
ati
onofspect
ator
sfr
om spor
tsor
gani
zi
ng
aut
hori
ti
es.

UNIT–I I
I 9hours
Faci
li
ti
estobepr ovi
dedtothespect
ator
[Link]
sduri
ngaspor t
sevent
.Analy
sis
ofdi
ffer
entreasons&eff
[Link]
eleasesf
rom t
hevar
ious
publ
icat
ions.

UNIT–I V 9hours
Pr
erequisit
esofaspect
atormanagementpol
i
[Link]
ort
obet
akeni
ntoconsi
der
ati
onf
ordev
elopi
ng
aspectatorcont
rol
mechanism.

UNIT–V 9hours
Spectatormanagementt act
ics-
ingeneral
.Spectat
ormanagementt
act
ics-
wit
hspeci
alser
vicef
orce.
Dispersalofspect
ator
s-Byorganizerl
awandor deragenci
es.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Managing Sport
ing Events-
Jerr
y Sol
omon(human kinet
ics) 2nd Edi
ti
on-
2001, I
SBN;
0736031081,I
SBN;9780736031080
2. Contemporar
ysport
smanagement-Janet.
[Link]
ks&JeromeQuar ter
man(publ
i
sher
shuman

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page96
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

ki
net
ics)2ndEdi
ti
on-
2010,
ISBN;
0736091599,
ISBN-9780736091596

MBA FUNDI
NGI
NSPORTS L T P C
2 1 0 3

OBJECTIVES
Theobject
iveofthecourseistogivenaninsi
ghtintot
hesport
smanagementwit
hrel
evancet
othe
fundr
aini
ngtechniquesf
orthesuccessf
ulconductandcompl
eti
onofanySpor
tsev
ent

UNIT–I 9hour
s
WhySportsneedtobefunded:Rol
eofFundi
nSpor
tsManagement
,sour
cesoff
undsav
ail
abl
efor
Sport
s,Budget
ingofSpor
tsfunds

UNIT–I I 9hours
Broadcasti
ng-Whatisbroadcasti
ng,thebasi
cofsportsbroadcast
ingri
ghts,Wher
edoest hemoney
go,SportsLeaguesandtheirbr
oadcastingri
ght
s,Benefi
tstothebroadcasti
ngMediaprovi
der
s-Who
arethemedi aprov
ider
s-Howdot heyfundspor
ts-Mediaprovi
derownerofSportsteams-Whydo
mediaprovidersownteams-Benef i
tstoamediaprovi
derowni ngateam

UNIT–I I
I 9hours
Sponsorshi
p-MeaningofSponsorshi
p-spor
tsandSponsor shi
p-sportsevent
sli
kel
ytobe
Sponsorshi
p-majorSponsor
sinspor t
s–team Sponsorsandindivi
dualSponsor
s–Sponsor shi
p
opport
uniti
esinsport
s–benefit
sofSponsorshi
p-Effect
sofSponsor ship–Howt ogetSponsor
sfor
–tabl
etennis,
footbal
l,
badmint
onet c–Sponsorproposal–guidel
ines

UNIT–I V 9hours
EndorsementWhati
sanendorsement
,Spor
tsandcelebr
it
yendor
sement,sportsper
sonsandthei
r
recentendor
sement
s,Endor
sementst
rat
egy,Mar
keti
ngandendorsement
, Benefi
tsofendor
sements

UNIT–V 9hours
Adver
tisements-sportsandadv ert
isement,
Adv erti
sementprefer
ences,
Adv ert
isementandbrand
choi
ce,Aimingtherighttarget
,Topspor t
sadcompani es,Fi
rmsandtheiradverti
sementchoi
ces,
Eff
ectsofadverti
sement ,Gamet heoryi
nadv er
tisement,Other
ssuppli
ers,gatemoney

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page97
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. PrasannaChandra:Financi
alManagement–Theor yand Practi
ce;Tat
aMcGraw Hi
ll
.8th
Edit
ion2011,
ISBN-10:0071078401I
SBN-
13:978-0071078405
2. Pandey [Link]
. nanci
alManagement:Vikas Publi
shing [Link] Edi
ti
on-
2009,ISBN
812591658X,9788125916581

MBA SPORTSTRAI
NINGANDCONDI
TIONI
NG L T P C
2 1 0 3

OBJECTI
VES
Thecour
setasksofspor
tstr
aini
ngloadi
ng,condi
ti
onalandmot
orabi
l
iti
eswhi
char
ever
yimpor
tant
fort
hemanagerst
ohaveknowledgeabout
.

UNIT–I 9
hours
I
ntroductiontosport
strai
ning–meani
nganddef i
niti
onofspor
tstraini
[Link]
asksofsport
s
tr
aining,char
acter
ist
icsofspor
tst
rai
[Link]
inci
plesofspor
tstr
[Link]
aini
[Link]
aini
ng
met hods.

UNIT–I I 9
hours
Trai
ningl
oad–meaninganddefi
nit
ionofl
[Link]
[Link]
ementofl
[Link]
erl
oad:
meaninganddef
ini
ti
on,
causes,
sympt omsandtackl
i
ngofover
load.

UNIT–I II 9hours
Condit
ional abi
li
ties–st rength:
meani ng,f
ormsofst r
ength,
factor
sdetermini
ngstr
ength,t
rai
ning
methodsf orstrengthimpr ovement,generalgui
delinesforst
rengthtr
aini
ngspeed:meaning,f
or msof
speed,factorsdet er
[Link] ai
ningmet [Link]:meaning,
for
msofspeedf [Link]
ngmet hodsforendur
anceimprovement.

UNIT–IV 9hours
Motorabi
li
ti
es-f l
exi
bil
i
ty:meaning,f
ormsofflexi
bil
it
y,factor
sdeterminingf
lexi
bil
[Link]
aini
ng
methodsforf
lexibi
li
tyi
[Link]
dinat
iveabil
it
ies: meani
ng,formsofcoor dinat
iveabi
li
ties,
fact
ordet
erminingcoordi
nat
iveabi
li
ti
estr
aini
ngmet hodsf ori
mprovementofcoor dinati
veabil
it
ies.

UNIT–V 9hour
s
Techni
cal
traini
ng,
tact
icalt
raini
ng,
periodi
sat
ion,
planningandcompet it
ions–t echnical
trai
ning:
meaning,
tasksoft
echnique,pri
nci
plesoft
echni
calpreparat
ion,
trai
[Link]
cal

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page98
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

traini
ng:meaning,tasksoftactics,pri
nciplesoftacti
calpreparat
ion, t
rai
ningfort
act
[Link]
odi
sati
on:
meani ngandty pesofperiodisation,contentsoftrai
ningfordiff
[Link]
anni
ng: meani
ng,
princi
plesofplanning,t
ypesoft raini
ngpl [Link]
ons: i
mpor tanceofcompetit
ion,pr
epar
ati
on
forcompet i
ti
ons.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Caratty,[Link] Mot orDev el
opmentI nInfant
s And Chi l
dren,Prent
ice Hall
,
Editi
on: 15Aug2008, ISBN: 0136571646,9780136571643
2. Dick.
F. W SportsTrainingPr i
ncipl
es,Lepus,London,A.&[Link] ack,2002,ISBN:0713658657,
9780713658651
3. [Link] ck,A.G Sci ent
ifi
cBasisofAt helit
icConditi
onHendr yKimpton(publi
shers)l
td.
2014, ISBN:9781472905277.
4. Mat [Link] al
sofSpor tsTr ai
ning,Vi
ctorKamkin,1982,ISBN:0828521204,
9780828521208
5. [Link] l
[Link] hleti
cTr ai
ningAndPhy si
calFit
ness,publ
isher
:AllynandBacon,1977,
ISBN: 020505630X, 9780205056309

MBA LEADERSHI
PPRI
NCI
PLESI
NSPORTS L T P C
2 1 0 3

OBJECTIVES
 TheCourseai
mstoimpartl
eader
shiptrai
ningf
ort
hemanagementstudent
swhi
chi
s
animport
antaspectf
ormanagi
ngver
ygreatsport
sandcul
tur
alext
rav
aganza.

UNIT–I 9hours
Leader
shi
p:-
Meani
ng,
ManagementandLeader
shi
pint
hepastand21stcent
ury
,For
mal
andI
nfor
mal
Leader
shi
p.

UNIT–I I 9hour
s
Studi
esinLeader
ship:
-Chi
oStat
eLeadershipstudi
es,Trai
ttheori
esofLeader
[Link]
ingency
theor
y,Char
ismati
cLeader
shi
ptheor
ies,
Tr ansacti
onalandTransfor
mati
onalLeadershi
p.

UNIT–I I
I 9hour
s
I
ssuesinLeadershi
p:-Dif
fer
entLeadershi
pstyl
es,Aut
henti
cLeadershi
p,Tr
ustandLeader
shi
p–a
rel
evanti
ssueinsports,
GlobalLeader
shipinspor
tsacrosscul
tur
e.

UNIT–IV 9hours
Leader
shi
pinSport
ingWorldi
nthe21stCent
ury
:-Nat
ional
andI
nter
nat
ional
Spor
tsOr
gani
zat
ions–
CAB,I
FA,AI
FF,BCCI
, FI
FA,
ICC,I
OA,BTTA.

UNIT–V 9hour
s
CaseStudyonSuccessf
ulLeader
shi
pfr
om Sporti
ngWor ldandPr
esent
ati
on,
Rol
eandAct
ivi
ti
esof
Successf
ulLeader
sinSport
sManagementOrganizat
ions.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page99
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. [Link],P. Zachar i
ah,K. Rajpal:Per sonnelManagementand I ndustr
ialRelati
ons,mi t
tal
publi
cations, 1stEditi
on1996, ISBN: 8170996341.
2. Anjali
Ghanekar :HumanResour ceManagement ,Ev er
estPubli
shing,[Link]
3. RussellHoy e,Mat thew Ni cholson,Hans West erbeek,Aaron Smi t
h,Bob St ewart,Sport
ManagementAl len&Unwi npvtltd,1999, ISBN:1864487518
4. Mike Voi ghtThe Spor ts Leader ship Pl aybook:Pr inci
ples and Techniques f
orCoaches,
mCf ARLAND&CompanyI nc.,Publisher s,2014,I
SBN: 1476615446
5. [Link] ckO. [Link] t
sTr ainingPr i
nciples:AnI nt
roducti
ont oSportsScience6th
Edit
ion2014, Bloomsbur yPublishingPl c,
ISBN:9781472905277

MBA MANAGI
NGSPORTSORGANI
ZATI
ON L T P C
2 1 0 3

OBJECTIVES
 Thi spaperi
nit
iatesthestudentofmanagementtohaveanovervi
ewaboutthemanagement
ofsport
sorganizat
ions,
changesandthetypesofchangesandt
heorgani
zat
ional
cul
tur
e

UNIT–I 9hour
s
Sport
sorgani
zat
ion-Def
ini
ti
onofSpor
tsOrganizat
ion,
Organi
zat
ionGoal
s,I
mpor
tanceof
under
standi
ngOrgani
zat
ionGoal
s&effect
iveness.

UNIT–II 9hour
s
Sport
sorgani
zat
ion’
soperati
ngenvi
ronmentMeani
ng,
Natur
eofOrganizati
onalEnv
ironment
,Macro
Envi
ronment&MicroEnvi
ronment,
Relat
ionshi
pbet
weenanOrgani
zat
ion’sStr
uctur
eandit’
s
Envi
ronment.

UNIT–I II 9hours
Sportsorganizati
oncult
ure-Meani
ngofOr
gani
zat
ionCul
ture,
StrongVSWeakorgani
zat
ional
cult
ure,
Learni
ngOr ganizati
onalCul
tur
e,THI
CK&THINOrgani
zat
ionalcult
ure,
Managi
ngaSport
s
Organizat
ionalCultur
e

UNIT–IV 9hour
s
Sport
sor
ganizat
ionst
rat
egy-Meani
ng,
Del
i
ber
ate&Emer
gentSt
rat
egi
es,
Str
ategyFor
mul
ati
on&
I
mplementat
ion,
SWOTanalysi
s.

UNIT–V 9hours
Deali
ngwithorgani
zat
ional
change-MeaningofOr
ganizat
ionalchange,
PlannedChange,Resi
stance
tochange-Overcomi
ngResist
ancetochange&implementati
on,ManagingResist
ancetochange,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page100
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Lewi
n’
sandKot
ter
’smodel
.Managi
ngSTRESSi
nwor
kPl
ace.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. RubenAcostaHer ,Managi
nandez ngSpor
tsOr
gani
zat
ion,RubanAcost
aHer
nandez,2002
ISBN:
0736038264

2. Janet.
[Link]&JeromeQuar ter
manCont
empor
aryspor
tsmanagement-Publ
i
sher
sHuman
Kinet
ics,2011,
ISBN:0736081674

MBA PSYCHOLOGYOFSPORTS L T P C
2 1 0 3

OBJECTI
VES
Sport
spsychologyisani mpor
tantaspectf
orthesportsmanagerst obewellver
sedwi
[Link]
l
earni
ngt
heories,mot
ivat
ion,
goalset
ti
ngandthesel
fconf
idencepar
tisal
soemphasi
zed.

UNIT–I 9hour
s
Int
roduct
ion-defi
nit
ion,
scope,
branchesofpsychology,conceptofspor
tspsychol
ogy,maj
orview
point
s-psychologyschool
,per
sonali
ty-
[Link]
ty-
meaning,t
ypes,
personal
i
tytr
ait
sof
sport
sperson.

UNIT–I I 9hour
s
Lear
ning-
def
ini
ti
on,
theor
iesonl
ear
ning-
classi
cal
andoper
antcondi
ti
oni
ng.

UNIT–III 9hours
Moti
vat
ion-defi
nit
ion,
import
antofmot
ivat
ioninsport
sperf
ormance,
reachi
ngandsust
aini
ngi
deal
moti
vat
[Link] tsper
soncanbemotivat
[Link]
orofspor
tsmanagement
sy
ll
abus(r
ev i
sed)2008

UNIT–I V 9hours
Confidence-
defi
ningconfi
denceandroleofsport
smanageri
ndevel
opingconf
idenceamongspor
ts
personali
ti
es,emoti
ons-defi
nit
ion,
rel
ati
onbetweenemot
ionsandspor
tsperf
ormance,why
sportsmenrespondemot ional
it
y.

UNI
T–V 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page101
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Goalset
ti
ng-
meaning,goalset
ti
ngpri
nci
ples,r
elat
ionbetweengoalsett
ingandper
formanceinspor
ts
.i
mplementi
ngsport
spsy chol
ogy-
under
standi
ngthepsy chol
ogyoftheplay
ersandthecoachand
i
mplementat
ion,
devel
opingandfacil
i
tat
ingcoach-pl
ayerrel
ati
onshi
p.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Jane Or den Healthy Psy chology
,Tata McGr aw Hi l
lCo.6t h Edit
ion,2002,ISBN 13:
9780335243839I SBN10: 0335243835.
2. EarnestR,Hi ll
gard,Richar d Atki
nson And Rita L.
At nson,I
ki ntr
oducti
on To Psychol
ogy
,
HarcourtBraceJovanov i
ch, 1979,I
SBN:0155436759,9780155436756
3. Cli
ffor
[Link] gan,RichardingAnd,[Link] ,I
er nt
roducti
onToPsy chol
ogy
,
TataMcgr awHi l
lCo.7thEdi t
ion2008ISBN:0074622501

MBA ADVERTI
SING,
PUBLI
CRELATI
ONANDSPONSORSHI
PINSPORTS L T P C
2 1 0 3

OBJECTI
VE
Thi
scourseai
msatgi v
ingtipst
ot hemanagersthetechni
queoffundr
aisi
ngt
hroughadv
ert
isi
ngand
makingt
hegreatspor
tpersonal
i
tiestobethebrandambassadors.

UNI
T–I 9hours
I
ntr
oducti
ontoadverti
sing-Histor
yandDev el
opmentinAdv er
ti
[Link]
nit
ionofAdvert
isi
ng,
Obj
ect
ivesofAdvert
isi
ngi nSpor t
s.I
MCi nsport
s-ConceptsofIntegr
atedMar ket
ingCommunicat
ion
i
nsport
s,element
sofi ntegratedMarket
ingCommuni cat
ion.

UNIT–II 9hours
Busi
nessofadverti
sing-
Adv
ert
iser
,Adv
erti
singAgencyandWorl
dofmedi a,
brandManager,Duti
es
andResponsi
bil
i
tiesofaBrandmanager,
ClientAdv
erti
si
ngAgencyr
elat
ionshi
pinthe21stcent
ury.

UNIT–I I
I 9hours
Sport
spersonal
i
tiesasbrandendor
ser
-Reputedsport
sper
sonsthebr
andtheyareendor
[Link]
i
c
rel
ati
ons-
Hist
ory,Def
ini
ti
onandRoleofPubli
cRelati
onsi
npromoti
ngspor
tingev
ents

UNIT–IV 9hours
Sponsor
shi
pissuesinspor
ts-
MeaningandObj
ect
ivesofSponsor
shi
p,Adv
ert
isi
ngandSponsorshi
p,
Devel
opi
ngSponsorshi
pproposal
.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page102
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNIT–V 9hour
s
Casest
udyandpr
esent
ati
on-
Det
ail
sofSponsor
shi
pAgr
eementi
nNat
ional
andI
nter
nat
ional
spor
ts
bodi
es.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Ajal
iGhanekar:HumanResour ceManagement .Ever
estPublishi
ng2004, I
SBN: 8131301648
2. A.M Shei kh:HumanResour ceDevelopmentandManagement ,MohitPubl i
cati
ons,2003,
ISBN:8174451935,9788174451934
3. DebrajDatta&MahuaDat a,Mar
t ket
ingManagementVr i
ndaPublicat
[Link] d2014,ISBN:
9788182812888,8182812887
4. MathewD. ShankSportsMar ket
ing–Ast rat
egicperspecti
ve,TAYLOR&Fr ancisGroup2015
ISBN:1317743458

MBA SPORTSMARKETI
NG L T P C
2 1 0 3

OBJECTIVE
 Thi scour seisintendedtobringaboutanawakeni nginorganizationsbyemphasizingtheall
pervasiveandcompany wi
der ol
eofsportsmarket i
ng.
 Spor t
sMar ket
inghast otakeal eadindri
vi
ngt hecompany ’
sv ision,missi
onandst r
ategi
c
planning.
 Mar keti
ngi saboutdecidi
ngwhatbusinessthecompanywant st obei n,whothecompanyas
i
tscust omer swhichneedsshoul dsati
sfywhatpr oduct
s/ser vi
cesi tshouldof
fer,andwhat
partnershipsshoulditdev
elop.
 Ef fort
swi llbemadet ouserecentcasesini
ll
ustratingt
hepri
nciples.

UNIT–I 9hours
Basicmar ket
ingConcept–Definit
ion,Nature,ScopeandImpor tanceofMar ket
ing–Appr oachest o
thestudyofMar ket
ing–MarketingMi x-i
tsimpor t
[Link]
onment alfact
orsaff
ectingmarketing,
Mar ketSegmentati
on–Basis,evaluati
onandsel ecti
[Link] ket
ing–Conceptandmaj or
[Link]
sMar ket
ingMi
xFact or
sinfluenci
ngthespor t
smar [Link]
eofev ent,
sponsorandf aninsport
[Link] ket
ing.

UNIT–II 9hours
Promoti
onofSpor
ts–Promoti
on;needandimport
[Link]
onalMet
hodsanditsdeterminant
s.
SalesPr
omoti
ons–concept
,ty
pes,obj
ecti
ves,
tool
s&t echni
ques,adv
ant
ages&disadvantages,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page103
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Promoti
onofsport
s–dif
fer
entmeasur
esandt
hei
rimpor
[Link]
ff
erentst
epst
akenbyt
heI
ndi
an
Gover
nmenttopromot
esports.

UNIT–I II 9
hours
Advert
isement–Adverti
sing–concept&obj ecti
[Link]
isingcopy–mainstepsincopy
devel
[Link]
uati
onofadv er
ti
singeff
[Link]
isementCost
.Advantagesand
Li
mi t
ati
onsofmajoradverti
[Link]
fectofmedi abroadcasti
ngonsport
s.

UNIT–I V 9
hours
Sport
sConsumerBehavi
or–ConsumerBehav i
or:meani
ng&impor [Link]
ocess
andfact
orsi
nfl
uenci
ngthi
sbuyi
ngdecisi
[Link]
ingdecisi
onpr [Link]
tsConsumer
behavi
or–concept
.Fact
orsi
nfl
uenci
ngsportsconsumerdeci
sionmaki ng.

UNIT–V 9hour
s
St
rategi
cMar keti
ngplanningforsports–Different
iat
ingthemarketoff
eri
ng–t ool
sforcompeti
ti
ve
di
ff
erenti
ati
[Link]
oningthemar ketof
feri
ng–dev elopi
ngapositi
oni
ngstr
[Link]–ef
fecti
ve
marketi
ngstrategy
.Strategi
cmar keti
ngplanningprocessforspor
ts.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. RajanSaxena,Market
ingManagement–[Link] amcgraw-hil
l2002ISBN: 0070144915
2. Si
sirKr .
Bhatt
acharya,Mar
y ket
ing Management–Nat i
onalPubli
shi
ng House 2004 I SBN:
813176138X
3. EbrajDatta&MahuaDat ta,Marketi
ngManagement–Vr indaPubli
cati
ons2012.I SBN 10:
8182814472/ISBN13: 9788182814479
4. Mat hew [Link],Spor
t tsMarketi
ng–Ast r
ategicper
specti
ve,PrenticeHall2015,ISBN:
9781138015951
5. [Link],Si monChadwi ck TheMar ket
ingofSpor tPr
enti
cePr ent
iceHal l
/Fi
nanci
al
Times,2007ISBN:027368826X,9780273688266

MBA BASI
SOFSPORTSMEDI
CINEANDNUTRI
TION L T P C
2 1 0 3

OBJECTIVES
 TheConceptofspor t
smedici
neandt heneedandscopealongwit
hthedanger
sofsel
f-
medicat
ionanddopinghavebeenstr
essedfort
hespor t
smanagert
ogetacquai
ntedwi
th
alsot
henecessi
tyofhavi
ngagoodnutr
iti
oni
simpressedupon.

UNIT–I 9
hour
s
Concept
sofsport
sMedici
[Link]
m andObject
iveofSportsMedi
[Link]
ts
Medici
[Link]
eofspor
tsPhysi
ci
an,Physi
calEducat
or/spor
tscoachesinspor
tsMedici
ne.

UNIT–II 9
hour
s
Meaninganddef
ini
ti
onofKi
nesi
ology
.Impor
tanceofKi
nesi
ologyf
orGamesandSpor
ts.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page104
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Kinesiol
ogicalcl
assif
icationofMuscl es, RolesofMuscl [Link]
nt sandt heirMov ements,
sports
i
njuriesInt
roducti
on,Ty pesofspor t
sI njur
ies, Reasonsofspor t
sI njur
[Link] eventi
onandManagement
ofspor t
sInjuri
[Link]
cmodal i
tiesBr i
efdescr i
pti
onofTher apeuticModal it
ies:
Rol
eofI cein
tr
eat mentofspor t
sInjuri
[Link]
nicalappl i
cationofHeatModal it
[Link] e
Diathermy(SWD), WhirlpoolBath,Transcut aneousEl ect
ricalNerveSt i
mul ation(TENS),I
nter
ferent
ial
sti
mul at
ion(IFS).

UNIT–I I
I 9
hours
Drugabuseinspor
ts-Meani
ngandDef
ini
ti
onofDopi
[Link]
assi
ficat
ionofDopi
[Link]
ngMethods.
WhyDr ugsar
eusedbyIndiv
idual
WhyDrugsar
eusedbysport
spersonsThePrev
enti
onofDopi
ng.

UNIT–IV 9hours
El
ementsofphysicalnutri
ti
on-cell
andhumanPhy si
ology,HumanNut ri
ti
on,Functi
onalAnat
omy ,
Metabol
i
sm, Nutr
iti
onalphysiol
ogyandBiochemist
ry,Food–t hesourcesofenergy-
car
bohydrat
es,
monosaccr
hides,di
sarrchi
des, Pol
ysar
rchi
des,Fat
s,Protei
n,Enzymes,Digest
ion.

UNIT–V 9hour
s
Nutr
it
ional
requir
ement
s-car
bohy
drat
es,Fat
s,Mi
ner
als,
Ener
gyr
equi
rement
s-I
ndi
vi
dual
cal
ori
fi
c
Requi
rement-Basal
Ener
gyRequi
rement
s.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. [Link] s, Br [Link] ,Sport
sMedi ci
ne,Lippi
ncottWil
li
ams& Wi lki
ns
publicati
[Link]: 0781756537
2. StephenBi r
d, St [Link] r
d, Nei ackSpor
lBl tsI
njur
ies,St
anleythor
nespubli
shers1997.
ISBN: 0748731814
3. [Link] s, Br [Link] t
sMedicine,Lippi
ncottWil
li
ams& Wi lki
ns
publicati
ons2006, I
SBN: 0781756537.
4. HalikisM,[Link] t
-tssue,Spor
i t
sMedi ci
neforTr ai
ner,[Link].2013,ISBN:
1469826577
5. HarrastMar k Finn of fJonathan, Mar k HarastI
r nj
uries and Sport
s,Demos Medi cal
publishi
ng2011I SBN: 1617050547

MBA SPORTSFACI
LITI
ESPLANNI
NGANDMANAGEMENT L T P C
2 1 0 3

OBJECTIVE
TheManagersofsportsaregi
venthroughthi
scourseagoodscopeofcr
eat
ingandmai
ntai
ningt
he
modernsport
sfaci
l
iti
esinduci
ngthesecuri
typr
ocedur
es.

UNIT–I 9
hours
Planni
ngandManagementI
nfr
ast
ruct
uref
aci
l
iti
esl
i
kecour
ts,
tracks,
gal
l
ery
,pr
ovi
sionf
ordr
inki
ng
water,
li
ght
ing,
sit
ti
ng,
managementset
c.

UNIT–II 9
hours
Devel
opment
s&Mai
ntenanceofspor
tsAr
ena,
grounds,
Indoorst
adi
um,
Tent
s,campset
c.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page105
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

responsibi
l
iti
esoffacil
it
iesmanager,
essent
ialknowl
edgeandski
ll
srequi
resforoper
atingaspor
t
faci
lit
y:Softski
l
ls(int
erpersonal
andPRskil
ls)&hardski
l
ls–faci
l
itypl
anning,
sit
eselecti
onand
designandconst r
ucti
on; cr
owdandalcohol
management .

UNIT–I I
I 9
hours
Fi
rstAIDandemer
gencyar
rangement
.

UNIT–I V 9hours
Faci
li
tyadmi ni
str
ati
on,i
ncl
udingmarket
ingandsal
es,f
inanceandbudget
ing,
humanr
esour
cesand
l
[Link]
anni
ng,secur
it
yandprocedur
es.

UNIT–V 9hour s
Crit
icalphaseoffaci
l
itymanagement;
From pr
e-ev
entbr
ief
ingt
ocl
eanupandcl
osi
ngs,
merchandi
sing,
housekeepingandmai nt
[Link]
udyonmanagementofspor
tsf
aci
li
ti
es–stadi
um,t
ent
s,
recreat
ionfaci
li
ti
es.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Lori
nCar twri
ght
,Wi ll
i
am Pi [Link] alsOfSpor t
sTr aini
ng,MirPubl i
shers,ISBN:
0736083737, 9780736083737.
2. Will
mor [Link]
eticTraini
ngAndPhy sical
,l
atestedi
ti
on2008, All
ynandBascon,[Link]
dney,
ISBN:020505630X, 9780205056309.
3. Jerr
ySol omonManagi ngSpor t
ingEvents-(HumanKi neti
cs),
1stEdi t
ion,I
SBN:0736031081,
978-0736031080.
4. JanetB. ParksQuar t
erman Cont empor arySportsManagement s -4thEditi
on( Publi
shers
HumanKi neti
cs)
,ISBN: 0736087249,9780736087247.

MBA SPORTSLAW ANDRI

SKMANAGEMENT L T P C
2 1 0 3

OBJECTIVE:
Theobject
iveoft
hecour
seistogi
veanideaaboutt
herel
evantart
icl
esintheconst
it
uti
onofIndi
a
andthemanagersar
eprovi
dedwi
ththeabi
li
tyt
omanageri
skswi t
hintheconf
ormit
yoftheexi
sti
ng
l
aw.

UNIT–I 9
hour
s
Const
it
uti
on(
rel
evantar
ti
cles)i
)Ar
t14i
i
)Ar
t15i
i
i)Ar
t19(
1)(
g).Lawofcont
racti
)Essent
ial
sofa

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page106
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

cont
racti
i)Of
ferandaccept
anceiii
)capaci
tyofpart
iesiv)
minor
scont
ractv
)voi
dagr
eementand
voi
dablecont
ract
svi)
consequenceofbreachofcontract
.

UNIT–II 9hour
s
Lawoftort
si)pri
nci
pleofv
olent
inonf
iti
njur
iai
i
)Negl
i
gencei
i
i)Deat
hinr
elat
iont
otor
tiv
)fat
al
acci
dent
sact,1855.

UNIT–III 9hours
Admini
str
ati
velawtr
ibunalsf
orresol
uti
onofdisput
[Link]
idencei
)opi
nionofexper
tsi
i
)oral
evi
dencesii
i
)documentaryevi
denceiv
)burdenofproof
.

UNIT–I
V 9hour
s
Ri
skmanagementi
)ident
if
icat
ioni
i
)assessmenti
i
i)cont
ainment

UNIT–V 9hours
Ri
skmanagementinspor
tsi
)analy
sisofri
sksit
uat
ionsinsport
s:prevent
iveacti
onsandav oi
dsuch
si
tuat
ionsi
i
)pr
ogramme/projectr
iskanal
ysi
s–met hodstoreduce/avoi
drisksi
nproject
s.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Doyi
ceCot ten,JohnT,l aw ofr ecreati
onandspor t
smanager s,LatestEdi t
ion,Kendal
l/Hunt
Publi
shingCompany ,ISBN: 0787299685, 9780787299682.
2. [Link] er,DanConnaught on,Andr ew Pitman,Ri
t skManagementI nSpor t
sAnd
Recreati
on, LatestEdi tion,Humanki net
ics,ISBN:9780736056199.
3. CharlesSant o,Ger ardMi l
dner,Spor t
sAndPubl icPolicy
,LatestEdit
ion,Humanki neti
cs,I
SBN:
9780736058711.
4. [Link] er,PaulAnder son,DanConnaught on,ThomasBaker ,Intr
oducti
oni nsports
l
aw, LatestEdition, humanki neti
cs, I
SBN: 9780736065320.
5. Li
ndaShar p( Aut hor),AnitaMoor man( Aut hor
),Cathry
nCl aussen,Spor tLaw:AManager i
al
Approach, 2ndEdi t
ion2010, HolcombHat haway,ISBN:1934432008, 978-1934432006.

HOSPI
TALMANAGEMENT
MBA HOSPI
TALARCHI
TECTUREPLANNI
NG&DESI
GN L T P C

3 0 0 3

OBJECTI
VES:

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page107
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Thi
scourseisai
medataddr essingthecont
emporaryi
ssueswhi
chfal
lundert
hebroadti
tl
e
ofhospi
talar
chi
tect
ure.
Thi
swi llal
soprovi
delear
ningonhowtoanaly
sethedif
fer
entki
nds
ofhospi
tal
sandthei
rpract
ices.
UNITI 9hour
s

ConceptsofHospi t
als–Pl anninganddesi gnofhospi t
al[buil
dingandphy sicallayout]–
Space requir
ed forseparatefunction – Dif
ferenttypes ofhospi tal
s – Problems and
constr
aint
si ndif
fer
enttypeofhospi tal
s–Hi storyofhospitaldevelopment–Depar tment
andorganizati
onstr
uctureofdiffer
enttypesofhospit
[Link]
onstruct
ure,verti
caland
hori
zontal–Clini
calandnon-cl
i
nical–Suppor t
iveandancil
laryservi
cedepartments.

UNI
TII 9hour
s

Concept
sofproj
ectmanagement–Conceptofproj
ect–Cat
egor
iesofproject
s–Pr ojects
l
if
ecy cl
ephase– Projectmanagementconcepts– Tool
sand techni
quesf orproject
management
.

UNI
TII
I 9hour
s

Pr
ojectf
ormulat
ion–Stages–Bott
lenecks–Feasibi
li
tyr
epor
t–Fi
nanci
ngar
rangement
s–
Fi
nali
zat
ionofpr
oject
s–Implement
ationofschedul
e.

UNI
TIV 9hour
s

Organi
zing human r
esour
ces and contr
acti
ng – Projectmanager– Pr ojectmanager’s
author
it
y,r olesand r
esponsi
bil
i
ties– Projector
gani zat
ion – Account
abi l
it
yin pr
oject
execut
ion–Cont r
act
sandtenderi
ng,sel
ecti
onofcontractor
s–Team bui l
ding.

UNI
TV 9hour
s

Organizi
ngsy stem andprocedur
es–Wor kingofsy st
em –Desi gnofsyst
em –Proj
ectwor k
–Sy stem design–Wor kbreakdownstructur
e–Pr oj
ectexecuti
onplan–Proj
ectprocedure
manual– Pr ojectcontr
olsy st
em – Planning schedul
ing and monit
ori
ng – Monit
oring
contract
sandpr oj
ectdi
ary.

TOTALNOOFPERI
ODS:
45
REFERENCEBOOKS:
1. [Link]
ini
vasan Managementprocessi n Heal
th car
e,[Link]
ini
vasan,managementpr
ocessi
n
heal
thcare,
vol
untar
yhealt
hassociat
ionofindi
a,
ISBN:1982.0-
8342-0299-
9

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page108
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

2. [Link]
tmentProfil
es
3. G.D.
Kunder s Hospi
taland faci
l
iti
esplanning and Desi gn,[Link],
Hospital– faci
li
ti
es
pl
anningandmanagementbooks, MCGRAW Hi llEducati
on,2004,ISBN:0070502692
4. JacobKl neHandBookofBi
i o-
MedicalEngineering,Jacobkl i
ne,HandbookofBi omedical
Engineeri
ng
5. Webst [Link] [Link] Cli
nicalEngineeri
ng Pr i
nci
plesand Pr act
ices ,John G
Webst er
,Cli
nical
Engineeri
ngPri
ncipl
esandPr acti
ces,Prenti
ceHal l(
1September1979)

MBA15GE66 HOSPI
TALOPERATI
ON LT P C

30 03

OBJECTI
VES:

Thiscourseisaimedataddressi
ngthecont
emporar
yissueswhi
chfal
lunderthebr
oadti
tl
e
ofhospitaloper
ati
[Link]
soanal
yzedi
ff
erentki
ndsofhospi
taloper
ati
onsandi
ts
pract
ices.

UNI
TI 9hour
s

Meaning and scopeofpati

entcareservi
ces– Signi
fi
canceofpati
entcare– Rol eof
administ
rat
ion i
n pat
ientcare – Cl
assi
fi
cat
ion ofhospi
tal– Fr
ontoff
ice ser
vices –
Outpati
entservi
ces– Inpat
ientserv
ices– Acci
dentand emer
gencyservi
ces– Bi l
li
ng
ser
v i
ces.

UNI
TII 9hour
s

Labor
atoryser
vices– Radiol
ogyandi magingserv
ices– Rehabil
i
tat
ionser
vices– Bl ood
bankservi
ces–Telemedici
ne–Oper at
iontheat
re–Intensi
vecar
eunit
s–Hospi talacqui
red
i
nfect
ions–Steri
li
zat
ion–Nur si
ngserv
ices–War dmanagement.

UNI
TII
I 9hour
s

Nutri
ti
onanddiet
aryser
vices–Phar macyservices–Medi calr
ecordsser
vices–Facil
iti
es
engi
neer i
ng–Maint
enanceofcivilasset
s–El ectri
calsuppl
yandwat ersupply–Medi cal
gaspi pel
ine–Pl
umbingandsanitati
on–Ai rconditi
oni
ngsy st
em –Hotwat erandst
eam
supply–Communicat
ionsystem –Biomedical
engineeri
ngdepartmenti
nmoder nhospi
tal.

UNI
TIV 9hour
s

Laundr
y ser
vices – Housekeepi
ng ser
vices – Ener
gy conser
vat
ion met
hods – Cost

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page109
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

cont
ainmentmeasuresi n a hospi
tal– Tr
anspor
tat
ion ser
vices– Mor
tuar
yser
vices–
Hospi
talsecur
it
yser
vices

UNITV 9hour
s
Di
sastermanagement– Fir
e Hazar
ds – Engi
neer
ing Hazar
ds – Radiol
ogyhazar
ds –
Conceptofqual
it
y–Quali
tyContr
ol–Qualit
yassur
ance–I SO9000st andards–TQM –
Accredi
tat
ion–NABL–JCAHQ–Qual i
tymanual
–Medi calt
ouri
sm.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. [Link]
inivasan Managementpr ocessi n Heal t
h car e,[Link]
v asan,managementpr ocessi n
healthcar e,
voluntar
yhealthassociat
ionofi ndia,
ISBN: 1982. 0-8342-0299-9
2. GoldBer ryA. JHospitalDepar
tmentPr of
il
es
3. [Link] s Hospitaland facil
it
iespl anning and Desi gn,G. Kunders,Hospi
tal– facil
i
ties
pl
anni ngandmanagementbooks, MCGRAW Hi llEducat i
on,2004, ISBN:0070502692
4. JacobKl neHandBookofBi
i o-
Medi calEngineer i
ng,Jacobkl i
ne,HandbookofBi omedical
Engineering,Academi cPress(28Januar y1988) ,ISBN: 978-0-12-415145-1
5. Webst erJ. [Link] Al [Link] Cl ini
calEngi neering Pr i
nciplesand Pr act
ices ,John G
Webst er,Cl i
nicalEngineer
ingPr i
nciplesandPr act i
ces,Pr enticeHal l(1September1979) ,
I
SBN: 978- 0131377370
6. AntonyKel lyMai nt
enancePl anningandCont r
ol,Kel lyAnt ony ,MaintenancePlanni
ngand
Control,
.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page110
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15GE67

HOSPI
TALI
NFORMATI
ONSYSTEM L T P C

3 0 0 3

OBJECTI
VES:

 Theobj ect
iveofthi
scour
seistof
amili
ari
zet
hestudent
swit
hhospit
alpl
anningand
archi
tectur
eandwi t
hconcept
srel
atedtoProj
ectManagementforhospi
talsand
otherorgani
zati
ons.

UNI
TI 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page111
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Theneedf orinfor
mat i
onsyst
ems-Thei ncr
easingval
ueofi nfor
mat i
ontechnol
ogy–The
networ
kofcomput i
ng–I Tasatoolf
orcompet i
tiv
eadvantageIScontrol
s–Facili
tycont
rol
andproceduralcontr
ol–Riskstoonl
ineoperat
ionsdenialofservi
ce,spoof
ing–Et hi
csfor
ISprof
essi
onal –Societ
alchal
l
engesofIT.

UNI
TII 9hour
s

Comput erper
ipher
als–I nputtechnologytrends–Voi cerecognit
ionandresponseopti
cal
scanni
ng–Outputt echnol
ogiesandt rends–Vi deooutput–St oraget
rends–Applicat
ion
soft
waref orenduser s–Wor dprocessinganddeskt oppubli
shing–Sy stem sof
tware–
Operat
ingsystems–Pr ogrammi nglanguages.

UNI
TII
I 9hour
s

Foundati
ondataconcept
s–Thedatabasemanagementappr
oach–Typesofdatabase–
Databasest
ruct
ures–Datami
ning–Benef
it
sandli
mit
ati
onsofdat
abasemanagement.

UNI
TIV 9hour
s

Busi
ness use ofthe I
nternet– I
nteract
ive marketi
ng – E-commer
ce appl
icat
ion –
Busi
ness2Busi
nesscommerce–Chal
lengesofe-healt
h–Elect
ronicmedi
cal
recor
ds.

UNI
TV 9hour
s

Managementdeci sion and rel

ated inf ormation r
equirement– Conceptofnet worki
ng
hospitalinfor
mationsy st
em – Cl i
nicali nformati
onsy stem – Admini
str
at i
veinformati
on
system –Suppor tser v
icetechni
calinformat ionsystem –Archiv
alcommuni cati
onsystem –
Roleofmedi calrecordsi nheal
thcar edel i
very–Gener almedicalr
ecordsst andardsand
poli
cies–Legalaspect sofmedi calr ecords–Medi calauditcomputer
izationofmedi cal
recordsinformati
onneedsi nthehospi talinformati
on–Sour ceshealt
hinformat i
on–Sues
ofhealthandhospi taldata.

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page112
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:

1. A.V.
Srini
vasanManagi ng aModer nHospi t
al ,[Link]
niv
asan,Managi ngaModer nHospi t
al,
SAGEPubl icationsPv t
.LtdI SBN:9780761936299.
2. A.K.
SainiMgtI nformationSy stem inHospi tal,A.
[Link] inHospit
al,
Deep&DeepPubl i
cati
on, I
SBN: 978-8176291699
3. Gil
ad [Link] man Dy nami c Hospi t
alI nformat i
on,Gi l
ad [Link] Dy namic Hospital
I
nformation, Spri
nger,,1991, i
sbn:9780387974316.
4. Smith,JackHeal t
hMgti nformat i
onSy stem,Smi th,JackHeal t
hMgti nf
ormationSystem,
OpenUni versit
yPr ess,ISBN:978-0335205653
5. [Link] Handbookf ordeci sionmaker sMedi calRecor
ds,, GD.
Mogl iA Handbookf or
deci
sionmaker sMedi calRecor ds,pmm05479.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page113
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA15GE68 HEALTHLAWSANDPOLI
CIES L T P C

3 0 0 3

OBJECTI
VES

 Tomakest
udentsawar
eofheal
thr
elat
edissues&legal
ter
ms
 Tomakestudent
sunderst
andt
hecurrenttr
endintheareaofheal
thl
aws
andpr
acti
ces.

UNI
TI 9hour
s

Codeofet hics– Intr

oducti
on– Pr of
essionalet
hics– Per sonalqual
i
tiesoft hemedical
professi
[Link]
lAct–Cl i
nicalt
ri
als–Disabil
it
yAct–Legal aspectsofmedical
records–Tr ansplant
ationofhumanor ganact–Pr eventi
onoff oodandadul t
erat
ionact–
Medi calterminat
ion ofpregnancyact1971 – Bi r
th and deathregi
st r
ati
on act– Sex
determinati
onact–I ndianmentalheal
thact1987.

UNI
TII . 9hour
s

Companies act– Law ofcont r

act
s – Consumerpr otecti
on act– Bi omedi
calwaste
[managementandhandl i
ngrul
es]–Atomicenergyact–Indianel
ectri
cit
yact1956–I ndi
an
boil
eract–Polluti
oncontr
olact–Secur
it
iesandexchangeboardofIndia[SEBI
]–Securi
ti
es
contr
actregul
ationact–Negoti
ablei
nst
rumentsact–Valueaddedact[ VAT]–Pati
entbil
l–
IRDA–Ser vi
cetax.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page114
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNI
TII
I 9hour
s

Overvi
ewofheal
thcaredeli
ver
ysyst
em –Br iefhist
oryofev ol
uti
on–Gr owt hofhealt
hcare
servi
ces aft
eri
ndependent– Sali
entf eat
ures ofv ar
ious commit
tees – Heal th car
e
i
nfrastr
uct
ure–Nationall
evel–Statelevel–Di str
ictlevel–Blocklegal,pri
mary,healt
h
centerlev
el– Sub-
centerlev
el– Vil
lage level– Rol e ofpri
vat
e sectorand v ol
untar
y
organi
zati
on.

UNI
TIV 9hour
s

Nati
onalheal
thcareagencies– I
ndianredcross/soci
ety– HindKushtNivaranSingh–
I
ndiancounci
lforchi
ldwel
fare–Tubercul
osi
sassociati
onofIndia–Bharatsevaksamaj–
Centr
alsoci
alwelf
areboar
d–Fami l
yPlanni
ngAssociati
onofI
ndi a–AnIndi
anInter
national
Healt
hCareagencies–UNICEF,WHO,UNDP,Wor l
dBank,CARE–Rockf ell
erFoundati
on–
FordFoundat
ion–ColomboPlan

UNI
TV 9hour
s

Nationalhealt
h poli
cy– Sal i
entf eatures – Popul
ati
on Poli
cy2000 – Pharmaceuti
cal
l
egislat
ioninIndi
a–Hi stor
icaldevelopmentofphar maceuti
caleducat
ioni
nIndi
anandi ts
presentstat
us–Phar macyact–Dr ugsandcosmet i
csact–Nar coti
csandpsychot
ropic
substancesact-Drugandmagi cremedi esact–Poisonsactandrul
es

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. [Link]- El
ement sofmer canti
lelaw,N. D.
Kapoor,GeneralandCommer ci
alLaws,2012,
ISBN: 8180546594
2. M. [Link] awal- ExportmanagementBar eact srel
ati
ngtohospi t
allaws-gov er
nmentofI ndia
[Link]
xpubli
cation,
4thedi t
ion2015,I
SBN:9788192928944
3. Mer i
llsjonat han,Pharmacylawandpr acti
ce,Hoboken,N.
[Link].-9780470259597
4. [Link] ssel,Planni
nghealthprogrammePl anni
ngandev oluat
ion,Edit
ion:
3rd,I
SBN- 13:978
-1284021042
5. SunithaPat ney-Communi tyhealthnursing,CBSPubli
sher,
Editi
on:1,
ISBN: 9788123915579
[Link] anM. [Link] a-Textbookofpr eventi
onandsoci almedi ci
ne,[Link]. C.
Gupt a

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page115
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page116
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA HUMANRESOURCEMANAGEMENTI
NHOSPI
TAL L T P C

3 0 0 3

OBJECTI
VES:

Theobject
iveoft
hiscour
seistofami
l
iar
izet
hest
udent
swi
thconcept
srel
atedt
oHuman
Resour
ceManagementinhospi
tal
s.

UNI
TI 9hour
s

Natur
e and scope ofhospit
als-Historyofhospital
s-Health commi
ttees on hospi
tals-
Cl
assif
icat
ionofhospit
als-Fi
vey earplanonhealthservices-
Healthf
orallby2000A. D.-
Hospi
talAdmini
str
ati
on-
Peculi
arcondit
ioninhospi
taladminist
rati
on

UNI
TII 9hour
s

HumanResour ceManagementinHospital
s-Charact
eri
sti
cs,Funct
ionsandObject
ivesof
HRM -Ev
olut
ionofHRM inI
ndia-HRM inhospi
tal
-RoleofHRi nhospit
al-Or
gani
zi
ngtheHR
depar
tmenti
nhospit
al-HRpol
icy-Rei
kii
nHRM

UNI
TII
I 9hour
s

ManpowerPl anni
ng-Object
ives,benef
it
sandst epsofmanpowerpl anni
ng-
Humanr esour
ce
requi
rementinhospital
s-workloadrat
ioinvar
iousdepart
ment s-Recr
uit
ment-Sel
ect
ionand
stepsinsel
ecti
on-
techniquesofinducti
on-Tr
aininganddevel
opmentofHR

UNI
TIV 9hour
s

Wageandsal aryadmini
strati
on-Deduct
ionsunderthePaymentofWagesAct ,
1936-
Building
thewageandsal arystr
ucture-Per
formanceApprai
salofemployees-360degreeappraisal
-
Workingcondit
ionsandSaf etyofemployeesinhospit
al-
Promot
ion,Transf
erofemployees-
Reti
rement,
Resignati
on,Terminati
onofempl oy
ees

UNI
TV 9hour
s

Counseli
ng ofempl oy
ees-Col
lect
ive bar
gai
ning i
n hospi
tal
s-Pri
nci
ples ofCol
lect
ive
Bargai
ning-
Disci
pli
ne and Di
scipl
i
nary acti
on in hospit
als-
Human Resource audi
t-

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page117
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Organi
zat
iondevel
opment–Humanr
elat
ionsi
nhospi
tal
s-Mot
ivat
ionofhumanr
esour
ce-
Team worki
nhospit
als

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. CharlesC.,Hospi t
alHRM, Anmol Publ
icati
onLt [Link]
esC.,HospitalHRM, AnmolPublicat
ionLtd.
I
SBN: 9788126132898
2. [Link] alHumanr esour
ceManagementi nHospi t
als,Thi
rdedi t
ion,Prenti
cehallofindia,R.
C.
GoyalHumanr esourceManagementi nHospi t
als,Thir
dediti
on,Prenti
cehallofindi
a,
3. I
SBN: 978-81-203-4847-9.
4. Sri
nivasan A.( ed.,Managi
) ng a moder n hospti
al,Response books,New Del hi,2000,Sage
publi
cat i
on,
Editi
on:2, I
SBN:9788132100034
5. G [Link] s.
-Hospitalandf aci
l
itesplanni
ngandDesi [Link] aw-hillEducati
onpv tltd,
Edit
iony ear:
2004,ISBN13- 9780070502697

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page118
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOURI
SM MANAGEMENT

MBA HOSPI
TALI
TYMANAGEMENT L TPC

3 0 03

OBJECTI
VE:

 Theobject
iveofthi
scourseist
ohelpt
hestudent
sspecial
izedinmarket
ingt
o
underst
andtheissuesi
nplanni
ngandeval
uati
ngthest
rategiesi
nbrandi
ngof
var
iousgoodsandser v
ices

UNI TI 9hours
Era ofHospi tal
it
y– I nt
roducti
on t
o Hotel
,Tr
aveland Touri
sm i ndust
ry– Nature of
Hospi t
ali
ty– Communi cati
on,DemandsandRewards& Awar ds– Economi candot her
I
mpact sofTouri
sm, Tr
avelandHoteli
ndust
ri
es–Earl
yhist
oryoflodging–Global
i
zati
onof
thel odging i
ndust
ry– Structur
eand mechani
sm oflodging oper
ationsMechani
sm of
franchisi
ng.

UNITI I 9hours
Organi
zat i
on–Natur
e,Siz
eandScope–Cl assi
fi
cat
ionofHot el
s–Hot elMarketSegments
–Or ganizati
onanddevel
opmentofHotel
s–Scopeofr estaurantser
vices-Foodservi
ce
i
ndustry-Managementandoper
ati
onal
styl
esoffoodserv
ices.

UNITII
I 9
hour
s

Accommodation–TypesofRooms, Thefr
ontoffi
cedepart
ment–Tar if
fsecti
onandPlan–
Jobdescr
ipt
ionandSpecif
icati
on-ImportanceofFrontOff
ice,Reservati
ondepar
tment–
Tel
ecommunicati
onandint
ernetfaci
l
iti
es–Theunifor
medser vi
cedepartment
.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page119
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNITIV 9
hour
s

Funct
ionsofHotels-Engineeri
ngandMaint
enanceSect
ion–Safet
y&Precaut
ion,
Elect
ri
cit
y
and Light
ing Accounti
ng Sect i
on – Human Resour
ces Management– Per f
ormance
Management–Empl oyeeDi sci
pli
ne.

UNI
TV 9hour
s

Char
acteri
sti
cs of marketi
ng – Disti
ncti
vefeatures – Segment at
ion,Target
ing and
Posi
ti
oning–Fut ur
et r
endsandpotentiali
nhospitali
tyindust
ry–UsageofCRSi nhotel
i
ndustr
y–I nter
nati
onalchai
nofhotels–Rol eandf unct
ionsofassoci
ationsi
nhospital
ity
management.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. GrayandLi gouri:Hot el andMot elManagementandoper ations(Delhi:Pr

ent i
ceHal lI
ndia)
PublishedbyPr enticeHal lISBN10: 013394719XI SBN13: 9780133947199
2. Hotel FrontOf f
ice: ATr ainingManual Paperback–1Feb2013byAndr ews( Author)Publisher
:
McGr awHi llEducat ion( India)Pri
v ateLimited;Thirdedition( 1February2013)I SBN-10:
125900497XI SBN- 13: 978- 1259004971
3. HumanResour ceDev elopment&Managementi nt heHot elIndustr
yPaper back–2002byDr .
JagmohanNegi (
Aut hor )Publ i
sher :FrankBrothers;1edi ti
on( 2002)ISBN-10:
8171704530I SBN- 13: 978- 8171704538
4. Professional Hotel Management ,2/ EUnbound–2002byJagmohanNegi (Author)Publisher:
S
Chand&Company( 2002) I
SBN- 10: 812191518XI SBN- 13:978- 8121915182
5. AVSr ini
vasanManagi ngaModer nHospi t
[Link]:ResponseBooks; 2ndedi ti
on( June
23,2008)I SBN- 13: 978- 0761936299I SBN-10:0761936297Edi t
ion:2nd.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page120
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA TOURI
SM PLANNI
NGANDMARKETI
NG L TPC

3 0 0 3

OBJECTI
VE:

Theobj ect
iveofthi
scour
sei
st ohelpt
hestudent
sspeci
ali
zedi
nmarket
ingt
ounder
stand
theissuesinplanni
ngandev
aluati
ngthest
rategi
esi
nbrandi
ngofv
ari
ousgoodsand
serv
ices

UNI
TI 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page121
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

I
ntroducti
on– Level
sandt ypesofdest i
nat
[Link]
ism planni
ng-Touri
sm Pl
anningat
I
nternati
onal
,Nati
onal,Regional,StateandLocalLevel,Stepsandstagesindest
inati
on
pl
anning,Tour
ism masterpl
an, Fiv
ey earpl
ansandtouri
sm i
nI ndi
a.

UNI
TII 9hour
s

Touri
sm Pol
icy–StudyofNat i
onalTouri
sm Pol icy1982and2002–Nat i
onalActi
onPlanon
Touri
sm 1992–Speci alTourism AreaDev elopmentPr ogram –TheconceptofNat i
onal
Touri
sm Board,Nat
ionalCommi t
teeonTour ism,andCasest udyoft
our
ism pol
i
ciesoffew
majorst
atesinIndi
a[Utt
arPradesh,Raj
asthan, Keral
a,KarnatakaandTamil
Nadu].

UNI
TII
I 9hour
s

Underst
andingTour i
sm Planni
ng–Ev ol
uti
onofTouri
sm Planni
ng–Gener alconcept
sof
pl
anning,l
ev elsandtypesofTour
ism Pl
anni
ng–Backgroundapproachandplanni
ngscal
e
– Publi
cand pr ivat
esectorsrol
einTour i
sm dev
elopment– Analysi
sofani ndi
vi
dual
Touri
sm Project.

UNI
TIV 9hour
s

Global
izat
ion& Tourism;GeneralAgreementonTradei nServices(GATS)– Eff
ecton
hospit
ali
tyandt
ouri
sm indust
ry,
Freedom ofMovementandTransport
ati
on,I
mpactofTr
ade
ti
esbetweencountr
ies,Gl
obalCodeofethi
csfort
ouri
sm;Int
ernat
ionalAgr
eement
s.

UNI
TV 9hour
s

Tour
ism Mar keti
ng – Servicecharacter
ist
icsoft ouri
sm – Uniquefeatur
esoftour
ism
demandandt our
ism product–Tour i
sm mar keti
ngmix–7P’ sofMarketi
ng-Mar
keti
ngof
Tour
ism –Ser vi
ces:Marketi
ngofAirl
ines,Hotel,
Resort
,Pil
gri
magecentr
es–Thefut
urerol
e
ofTr
avelInt
ermedi ar
ies-Chall
engesandSt r
ategies.

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page122
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCEBOOKS:

1. New I nskeep, Edwar d, Tour ism Pl anni ng : An I ntegrated and Sust ai

nable
Devel opment Approach(1991)VNR, NewYor [Link] i
sher:JohnWi l
ey&Sons
2. Ashwor th,G.J.( 2000) ,
TheTour istHi st
oricCi [Link] ospectofManagi ngthe
HeritageCi ty
,Pergamon, OxfordPubl i
sher:APer gamonTi t
le;2ndRev isededitionedi
ti
on
3. Mar keting Management :An Indi an Per spective Paper back – 8 Nov2011byPr [Link] j
ay
PrakashAnand( Aut hor)Publisher: WileyIndiaPr i
v at
eLi mited
4. NewI nskeep,Edwar d,Touri
sm planni ng-AnI ntegratedandsust ai
nableDev elopmentAppr oach
(1991) ,
VNR- NewYor [Link]
sher :
Wi l
ey;
5. Tour i
sm &Hot el
ieri
ng: AWor ld-wideI ndustryJagmohanNegi ,
Gi t
anjali
PublishingHouse

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page123
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA I
NTERNATI
ONALTOURI
SM MANAGEMENT L TPC

30 0 3

OBJECTI
VE:

Theobj ect
iveofthi
scour
sei
st ohelpt
hestudent
sspeci
ali
zedi
nmarket
ingt
ounder
stand
theissuesinplanni
ngandev
aluati
ngthest
rategi
esi
nbrandi
ngofv
ari
ousgoodsand
serv
ices
UNITI 9hours

Measurementofi nter
nationaltour i
sm:Met hodsandtheirmerit
sanddemer i
ts-
Forcesand
f
actorsinfl
uenci
nggr owthofi nternati
onaltouri
sm -Tr
endsintouri
sts’arr
ival
sandreceipti
n
i
nter
nationaltour
ism -Gl obalization& Tour i
sm Sector -
Tourism Industry– Chall
enges,
f
actorsaffect
ingglobalandr egionaltour
istmov ement
s.

UNI
TII 9hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page124
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Theemer genceofi nter

nationalhot el
sandt ouri
sm –Histori
calaspect
s,dev el
opmentof
chains,devel
opmentabr oad, ai
rli
neconnect ion–Poli
ti
calaspectsofthei
nternati
onalt
ravel
,
touri
sm – Bar r
ierstot ravel,tourism investmentandbusiness,regul
ati
ons,inter
nati
onal
organizati
onsdealingwi thbar ri
ers,viz.
,WTO,I MF,IHA,needf orgovernmentsuppor tof
touri
sm, nati
onaladvisor
ies,polit
icalri
skandcr i
sismanagement.

UNI
TII
I 9hour
s

Conceptand Fundament als ofI

ndian Cult
ure – Tourism Rel
ationship;Soci
o-Cult
ural
ImpactsofTourism Spir
it
ualbasi
sofIndiancultur
e,Humanresources&cul t
uraldiv
ersit
y,
cul
turalper
cept
ions,busi
nessprot
ocol,
cultur
alconsi
der
ati
onsinnegotiat
ions.

UNI
TIV 9hour
s

Int
ernati
onaltouri
sm salesandmar keti
ng– Mar keti
ngResearch-ConceptandPr ocess,
problem i
nconduct i
ngmar keti
ngresear
chindev elopi
ngcountri
es,StatusofMar keti
ng
ResearchinIndi
a-Int
ernati
onalmarketi
ngstr
ategy
,under st
andi
ngvarioustrav
eldi
str
ibuti
on
system vi
z.,
ProductPosit
ioning.

UNI
TV 9hour
s

Globalcompeti
ti
onandt hefutur
e–Long-termtouri
sm gr
owthtr
ends,tour
ism gr
owthin
majorregi
ons–Tr ansport
ati
ondevel
opments,t
echnol
ogyandaut
omation–Tour i
sm and
envir
onment.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. I
nternati
onalTouri
sm Paper back–Jul y22, 2011byYv etteRei si
nger
2. Chri
sCooper&C. MichaelHailCont empor aryt ouri
sm: aninternationalappr
oach
3. SusanHor ner&JohnSusanBr ookeInternational casesi nTour i
sm Management
4. TheI nt
ernati
onalMar ket
ingofTr avelandTour i
sm:ASt r
ategicappr oachMar ch24,1997by
All
[Link] ch
5. Contempor ar
yHumanResour ceManagement :TextandCasesPaper back–May16,2013by
Tom Redman( Aut
hor),Adri
anWi l
kinson( Author )Publisher:Pear sonEducationLi
mited;
MBA TOURI
SM PRODUCTS L TPC

30 0 3

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page125
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTI
VE:

Theobj ect
iveofthi
scour
sei
st ohelpt
hestudent
sspeci
ali
zedi
nmarket
ingt
ounder
stand
theissuesinplanni
ngandev
aluati
ngthest
rategi
esi
nbrandi
ngofv
ari
ousgoodsand
serv
ices

UNI
TI 9hour
s

Def
ini
tion of Touri
sm Product– Feat ures – Component
s of t
our
ism indust
ry–
Di
ffer
ent i
ati
onoftour
ism i
ndust
ryf
rom ot
herconsumeri
ndust
ri
es–Touri
sm r
esourcesas
pr
oduct s.

UNI
TII 9hour
s

SocialCul
tur
alResourceI:Ar chi
tectur
alheri
tageofI ndia– Hi stori
calmonument sof
touri
sm si
gni
fi
cance–Anci ent
,medi ev
alandmoder n–I mportanthistor
ical
/archaeol
ogi
cal
cit
ies–Museum, ar
tgall
eri
esandl i
brar
ies–thei
rlocat
ion,assetsandchar acteri
sti
cs.

UNITII
I 9
hour
s

SocialCult
uralResourceI
I:Importantshri
nes[5each]oft heHindus,Buddhi
st,Jain,Sikh,
Muslim,Chr i
sti
ansandot hers– Perfor
mingar ts– Classi
caldance formsandst y
les–
Indi
anf ol
kdance,classi
calvocalmusicgharanas/school
s–Handi cr
afts&Handl oom Fair
s
andFest i
val
sofIndia.

UNI
TIV 9hour
s

Nati
onalTour
ism Resource:Tour
istresour
cepotenti
ali
nmountai
nwithspecialr
eferenceto
Himalayas–Indi
a’smaindeser tareas,deser
tsafar
isanddeser
tfest
ival–Coast alareas,
beachesandi
slands:wit
hspecialrefer
encetoAndamanandNicobari
slands.

UNI
TV 9hour
s

I
ntr
oducti
onto Market
ing– Prici
ngofTourPacking– Designi
ngandpri
nti
ngofTour
Br
[Link]
ketSegmentat
ion,
Target
ingandPr
oductposi
ti
oni
ng–Pur
poseandPr
ocess.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page126
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. Acharya, Ram: Tour ism and Cul tural Heri

tage of I ndia,RBSApublisher
,2nd edi
ti
on
2007,I
SBN8176114006.
2. Douglas Foster: Tr avel and Touri
sm Management ,palgr
ave macmil
lan
publ
isher,
ISBN0333364082.
3. EckDianna, Varanasi,
TheCi t
yofLi ght,
knopfpubli
sher,
1stedit
ion2013, ISBN0231114478.
4. Harl
e,J.C.:TheAr tandAr chi
tectureofIndiansub-cont
inentNov ember30, [Link] l
e
(Aut
hor)I
SBN- 13: 978-
0300062175I SBN-10:0300062176Edi t
ion: 2ndz
5. Hussain,A.A.:TheNat i
onalCultureofIndia2007ISBN9788123701462

MBA I
NTERNATI
ONALHOSPI
TALI
TYLAW L TPC

3 00 3

OBJECTI
VE:

Theobj ect
iveofthi
scour
sei
st ohelpt
hestudent
sspeci
ali
zedi
nmarket
ingt
ounder
stand
theissuesinplanni
ngandev
aluati
ngthest
rategi
esi
nbrandi
ngofv
ari
ousgoodsand
serv
ices

UNI
TI 9hour
s

Basi
clegalpri
ncipl
esgoverni
nghospi
tal
i
tyoper at
ions– TheCommonLaw – Basi
csf
or
Lawsgover
ningthehot
elkeeper–TheHot
elkeeperandthelawofcont
ract
s.

UNI
TII 9hour
s

TheHot
elkeeperandtheLawsofTor
tsandNegli
gence–TheHot el
’
sDut
ytor
ecei
veGuest
s
andi
tsr
ighttorefuseGuest
s–TheHotel
’sDut
ytoprotectGuest
s.

UNI
TII
I 9hour
s

TheHot el
’sr
ightt
oevi
ctaGuest
,Tenant,
Restaurant
, Pat
ronandot
her
s–TheGuest ’sr
ight
to pr
ivacy– The Hot
el’
s Li
abi
l
ityregar
ding Guests’proper
ty– Maint
enance ofguest
regi
sters.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page127
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNI
TIV 9hour
s

Fraudscommit
tedagai
nstHotel
sandCrimesofTrespass–Ot herl
awsr
elat
ingt
ofood
servi
ces–WageandhourLawsappl
i
cabl
etoHotel
Empl oyees.

UNI
TV 9hour
s

LegalMedi
cinevi
s-à-
visLaw Et
hics-Consumerpr
otect
ionl
awsaf
fect
inghot
els–Publ
i
c
Healt
handSafet
yrequir
ements

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

[Link] f
ri
es and Banks Br own Under standing hospi
tal
it
y Law ,educati
onal
i
nstitut
e,5thedi t
ion2012. I
SBN0133076903.
[Link] ,J.
Ross,N. Geddes,W. Stewart
Hospi tal
it
yandt ouri
sm law,,Int
ernati
onal
ThomsonBusi nesspress1999.
[Link] Saf et
y and St andards Act,
2006.,InternationalLaw Book Company 3r d
edit
ion2009I SBN938055991.
[Link] l
a,AlanPannet t,
Princi
plesofHospitalit
yLaw,CengageLear ni
ng,Business
Press2ndedi t
ion2000, I
SBN0826452736.
[Link] kforMar keti
ngManagement ,
A( 4thEdi t
ion)Paper
back–Mar ch6, 2008by
PhilKot ler( Author),Kev i
n Keller(Author)I
SBN- 13:978-0136026600 I SBN-10:
0136026605Edi ti
on:4th

I
NTERNATI
ONALBUSI
NESSMANAGEMENT

MBA I
NTERNATI
ONALBUSI
NESSENVI
RONMENT L TPC

30 0 3

ELECTI
VE–I
NTERNATI
ONAL

OBJECTI VE:
Theobjectiveofthecourseistoacquai ntstudentswitht heenvi
ronmentaldy
namicsof
i
nternat
ionalbusinessandthei
rimpactoni nt
ernat
ionalbusi
nessoperati
onsofafir
m.
UnitI 9hour
s
Modeofi nter
nat
ionalbusi
ness–Externalinfl
uence–I nt
ernati
onal
i
zationpr
ocess–Nature,

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page128
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

i
mport
anceandscopeofframeworkforanal
yzi
nginter
nat
ionalbusi
nessenv
ironment–
Macr
oandmicr
oenvir
onment–Tradeandi
nvestment
s.

Uni
tII 9hour
s

Soci
alandcul t
uralenvi
ronment–Cul t
ural
-language-
aest
heti
cs-color–Design,Music,brand
names, educat
ion,r
eli
gion-at
ti
tudeandvalues–Compar isonofv ari
ousbusinesscult
ures–
Western,Eastern,Mi ddle Eastcountri
es cultur
e – Business manner i
sm – Pol i
tical
envi
ronment

Uni
tII
I 9hour
s

Wor l
d Economic env
ironment– Wor l
d economic and t
radi
ng si
tuat
ion – I
nter
nati
onal
economici nst
it
uti
onsandagr eements– WHO,UNCTAD,I MF,WorldBank– Wor ki
ngof
forei
gnexchangemar ket
s-Conv ert
ibi
li
ty–Exchangerest
ri
cti
ons–Gener al
i
zedsystem of
prefer
ences,GATT–Internat
ional
Commodi t
yAgreements.

Uni
tIV 9hour
s

Legalenvir
onment– Inter
nati
onallaw i
ni nter
nationalmarketi
ng – Trade pr
efer
ence,
UNCTAD,EEC–Cust om Union–ISO–Regi onalgroupingandint
ernat
ionallaw–SAARC–
EuropeanFreeTr
adeAssoci
ati
on[EFTA]–Lati
nAmer i
canFreeTradeAssociati
on[
LAFTA]

Uni
tV 9hour
s

Capitalfl
ows–Ty pesandtheori
esoff or
eigni
nvestment–For
eigninvest
mentflowsand
barr
iers–Forei
gnDi r
ectI
nvestment–Law ofenv ir
onment–Env i
ronmentalpr
otect
ion–
I
nternati
onal
pol
icyofnat
ures:l
and,f
orestandwater
.

TOTALNOOFPERI
ODS:
45hour
s
REFERENCEBOOKS:
[Link] ,
TataMcGr awHi ll
,NewDel hi
,
.
[Link],
Alan,GlobalsupplychainmanagementandI nter
nationall
ogist
ics,Rout
ledge.
3.G,Raghuram,Shippi
ngManagement :CasesandConcept s,
Macmi ll
anPublisher
sIndial
td.
[Link]
ock,Ji
m, Physi
calDistr
ibut
ion,
Wi l
eyBlackwell
[Link]
s,[Link],Radebaugh,[Link],et .
al,Inter
nati
onalBusiness,Dorl
ingKindersl
eyPvt
Ltd
MBA I
NTERNATI ONALECONOMI CORGANI SATIONS L TPC

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page129
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

30 0 3

Obj
ect
ive:

Tomakest
udent
sawar
eofi
nter
nat
ional
inst
it
uti
onsandi
tsf
unct
ions

Uni
tI 9hour
s

Economi cs – Meaning,Scope,Object
ives,Micro,Macro. I
nter
nat
ional Economi
cs,
I
nt er
nati
onalEconomi
cOrgani
zati
onsandDev el
opmentDi
plomacy
: Regi
mesandRegi mes
theory.

Uni
tII 9hour
s

I
nter
nati
onalOrganisati
onsasi nt
ernati
onali
nsti
tuti
ons;Int
ernat
ionalMonetaryFund(IMF):
Worl
d Bank Gr oup-Int
ernat
ionalBank f or Reconstruct
ion and Dev el
opment (IBRD),
I
nter
nati
onalDevelopmentAgency( I
DA) ,
Int
ernat
ionalFi
nanceCor por
ati
on(IFC),
Multi
l
ateral
I
nvestmentGuaranteeAgency(MIGA) .

Uni
tII
I 9hour
s

GeneralAgreementonTar iff
sandTr ade( GATT) ;Worl
dTr adeOrganisat
ion(WTO) ;WTO
Agreement,Tari
ffandNon- Tar i
ffrestr
icti
ons,I
nvestmentandt r
ansf
eroft echnol
ogy,Quot
a
rest
ri
cti
onandant i-dumping,Per missi
bleregul
ations,
Dumpi ngofdi
scardedtechnol
ogyand
goodsinInternati
onalMar [Link] eedNationsConferenceonTr adeandDev el
opment
(UNCTAD);Inter
national
LabourOr gani
sation(I
LO) .

Uni
tIV 9hour
s

EconomicI
ntegrati
onandCooperat
ion-Meani
ngandScope,
Rati
onaleandObjecti
ves,For
ms
ofInt
egr
ati
on,Integr
ati
onTheor
[Link]
sandDisadv
ant
[Link]
egrat
ion
ofDevel
opedCount r
iesandDev
elopingcount
ri
es.
.

Uni
tV 9hour
s

Sel
ect
edRegi
onalBl
ocks-NAFTA,EU,ASEAN,SAARC,
SAPTA,I
ndo-
LankaFr
eet
rade,I
ndo-
Si
ngapor
eCECAGlobal
izat
ionv
[Link]
onal
izat
ion

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
[Link],Bel
a,‘Theor
yofEconomi cInt
egrati
on’,
Routl
edge.
[Link],[Link] f
eld,Int
ernati
onalEconomics:Theor
yandPoli
cy,Pearson,
[Link]
s,[Link],Radebaugh,[Link],et.
al,I
nter
nati
onalBusi
ness,Dor
li
ngKinder
sleyPvt
Ltd.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page130
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

[Link]
unil
am,Francis,I
nternat
ionalEconomi
cs,TATAMcGraw-
Hil
lPubl
i
shi
ng Company
Ltd,
NewDel hi
..
[Link]
ronmentalEconomics,[Link]
MBA INTERNATI ONALBUSINESSETHI
CS LTP C

3003

OBJECTI
VES:

Tomakethestudent
sunder
standtheimpor
tanceofethi
calandsocialimpli
cati
onsof
busi
ness pol
i
ciesTomakethem awar
eofpr
event
ionofpol
l
uti
onanddepl
eti
onofnat
ural
r
esour
cesandconser
vat
ionofnat
ural
resour
ces

UNI
TI 9hour
s

Intr
oduction–natur
e,purposeofethi
csandmor al
sfororganizati
onali
nterest
s-et hi
cs
andconf l
ict
sofinterest
s-Ei nter
nati
onal
[Link]
calandsoci al
i
mpl i
cat
ionsofbusiness poli
cies anddecisi
ons-cor poratesocialresponsi
bil
i
ty-
ethicali
ssuesincorporat
egov er
nance.

UNI
TII 9hour
s

Ethi
csinmarket
ingandconsumerprot
ecti
ng-healt
hycompetit
ionandpr
otect
ing
consumer’
sint
erest-cul
tur
eimpactoncul
tur
ediversi
fi
cat
ion.

UNI
TII
I 9hour
s

Ethi
csinwor
kpl
ace–indi
vi
dual
intheorgani
zati
on-discr
iminat
ion-har
assment-gender
equal
it
y–RACEresour
ces–Conservat
ionofnatur
alr
esources.

UNI
TIV 9hour
s

Envi
ronment
ali
ssues-protect
ingthenatur
alenvi
ronment-pr ev
enti
onofpol
l
uti
onand
depl
eti
onofnat
uralr
esources -Conser
vati
onofnatur
alresour
ces.

UNI
TV 9hour
s

Et
hicsi
naccount
ingandf
inance-i
mpor
tance,
taxat
ioni
ssuesandcommonpr
obl
ems

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Ethi
cs,law,andbusinessbyWi l
l
iam [Link]
nes
2. Abratt
,Dsacks–j our
nalofbusi
nessethi
cs,1988-Springer
.
3. [Link] chaelHoffman,Judi
thbrownkamm, [Link]
eder i
ck,
[Link]
ryf
rom thet
ent
h
nati
onal conf
erenceonbusinessethi
cssponsoredbythecenterf
orbusi
nesset
hicsat

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page131
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Bent
leycol
lege.
4. Envi
ronmentaleconomi
cs-M.
kar
pagam

5. Bal
l
asa,
Bel
a,Theor
yofeconomi
cint
egr
ati
on,
Rout
ledge

CROSSCULTURALBUSI
NESSMANAGEMENT L TPC
MBA
30 0 3

ELECTI
VE-I
NTERNATI
ONALBUSI
NESS

OBJECTI VES:
Tofami l
i
arizet hest
udent swithGl obalbusi
nessscenari
oandr oleofcultur
eTodesi gnthe
str
ategyforacul tur
al changebuilding–Successf ul
implementati
onofcul t
ureinchange
phase
UnitI 9hours
Int
roducti
on–Conceptofcul tur
ef orabusi nesscont
ext–Br iefwr apupofor ganizat
ional
cul
tureandi tsdimensi ons–cul turalbackgroundofbusinessst ake-
holder
s[ manager s–
employees, shareholders,suppli
ers,customersandothers]–Ananal ysi
sframewor k.

Uni
tII 9hour
s

Cult
uralandgl obalmanagement–Gl obalbusinessscenari
oandr oleofculture–Af rame
workf oranal y
sis – Elements and pr ocesses ofcommuni cat
ion across cul t
ures –
Communi cati
onstrat
egyf or/
ofanI ndianMNCandFor ei
gnMNC[ withfi
veillust
rationson
eachdr awi ng f
rom diff
erentgeo-economcand soci alcontext
s]and HighPer formance
winni
ngt eamsandcul tures–Cult
ur eimplicat
ionsfort
eam buildi
ng.

Uni
tII
I 9hour
s

Cross- cult
ure–Negot iat
ionanddecisi
onmaking–Pr ocessofnegoti
ati
onandneededskill
s
andknowl edgebase–Ov ervi
ewwi t
hfouri
ll
ustrati
onsf r
om mult
i-
cult
uralcont
ext
s[Indi
a-US,
India-Europe,I
ndia-Japan,Japan-
US,etc]–Internati
onalandglobalbusinessoperati
ons-
Strategyf ormulati
onandi mplementati
on– Aligningstrat
egy,str
uctur
eandcul t
ureinan
organi zat
ionalcontext
.

Uni
tIV 9hour
s

Globalhuman resour
cesmanagement– Staffi
ng and t
rai
ning forgl
obaloper at
ions–
developi
ngaglobalmanagementcadre–Motiv
atingandleading–Developingthev al
ues
and behavi
ournecessaryto bui
ld hi
gh-
per
formance or
ganizati
onalpersonnel– bot h
i
ndivi
dualandt
eam.

Uni
tV 9hour
s

Cor
por
atecul
tur
e–Thenat
ureofor
gani
zat
ionalcul
tur
esdi
agnosi
ngt
heAs-
Iscondi
ti
on–

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page132
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

desi
gningthest
rat
egyf
oracultur
alchangebui
ldi
ng–Successf
uli
mpl
ement
ati
onofcul
tur
e
changephase–Measurementofongoi
ngimprovement
.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. I
nternati
onalManagement :Managi ngAcr ossBor dersAndCul t
ures,4thEd,“
DereskyHelen,” Prenti
ceHallIndi
a,
I
SBN: 81-203-2227-
4.
2. TheSecr etOfAWi nni
ngCul tur
e:Bui l
dingHigh-PerformanceTeams,“ EsennDrl
arr
y,Rchi
l
dr essJohn,
”Prenti
ceHall
I
ndia,ISBN: 81-203-
1713-0.
3. Revit
alize YourCor porate Culture:Power fulWay s To Transfor
m YourCompany I nt o A High-
Perfor
mance
Organizati
on,“CashbyFrankl
in”,Prenti
ceHal l
India,ISBN:81-
203-1693-2.
[Link]
,Tat
aMcGrawHil
l,
NewDelhi
[Link],P.
[Link] [Link]
fel
d ,I
nternat
ionalEconomi
cs :Theor
yand Pol
i
cy,
Pearson
MBA I
NTERNATI
ONALLOGI
STICSMANAGEMENT L TPC

30 0 3

ELECTI
VE–I
NTERNATI
ONAL

Obj
ect
ive:

Toimpar
tknowledgeonGener
alSt
ruct
ureofShi
ppi
ngandDev
elopment
sinOcean
Tr
anspor
tat
ion

Uni
tI 9hour
s

Marketi
ng Logist
ics:Concept,objecti
ves and scope;Syst
em element
s;Relev
ance of
l
ogisti
cs i nint
ernat
ionalmarketi
ng;I
nter
nati
onalsuppl
ychainmanagementandlogi
sti
cs;
Transpor
tat
ionactivi
ty–i nt
ernaltr
anspor
tati
on,int
er-
stat
egoodsmov ement
;Conceptof
customerserv
ice.

Uni
tII 9hour
s

GeneralStr
uctureofShippi
ng:Charact
eri
sti
cs,l
i
nerandtr
ampoper at
ions;Codeofconduct
forl
i
nerconf er
ences;Fr
eightst
ruct
ureandpract
ices;
Char
ter
ingpr
inci
plesandpract
ices;
UN
conventi
ononshi ppi
ng.

Uni
tII
I 9hour
s

Development sinOceanTransport
ati
on:Cont
ainer
izat
ion;CFSandi nlandcontai
nerdepots;
Dryports;Multi
-modalt
ransport
ati
onandCONCOR;Rol eofinter
medi ari
esi
ncludingf
reight
booki
ng, shi
ppingagent
s,C&Fagents,Shi
pownerandshi pperconsul
tati
onarrangements.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page133
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Uni
tIV 9hour
s

AirTransport
:Airtransport
ati
on–t ot
alcostconcept
,adv
ant
ages,f
rei
ghtst
ruct
ureand
oper
ations;Car
ri
erconsigneeli
abi
l
iti
es.

Uni
tV 9hour
s

Inv
entoryControlandWarehousing:I
nvent
orymanagement–conceptsandappl
icat
ionto
i
nternati
onalmar ket
ing;Si
gnif
icance and t
ypes ofwarehousi
ng f
aci
li
ti
es;Totalcost
approachtologi
sti
cs.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1.D.M,Lambert,
S.R,James,St rat
egicLogisticManagement ,Tat
aMcGr awHi l
l,NewDelhi,
.
[Link],Al
an,GlobalsupplychainmanagementandI nt
ernati
onal
logist
ics,
Rout l
edge.
3.G,Raghuram,Shippi
ngManagement :CasesandConcept s,Macmill
anPublishersIndi
alt
d.
[Link]
ock,Ji
m,Phy si
calDistr
ibuti
on,Wil
eyBl ackwel
l
[Link]
,Dsacks–j our
nalofbusi nessethics,1988–Spr i
nger

FOREXMANAGEMENT L TPC
MBA
30 0 3

ELECTI VE–I NTERNATI ONAL

Obj ectiv
e:
Tomakest udentsunder st
andt hedocument sinvolvedi nI nternationaltradeandi mpar t
knowl edgeaboutI nter
nat i
onal Financi
al Insti
tuti
onav ail
abl et opromot ef oreigntr
ade.
Uni tI 9hour s
Meani ngoft heTer m“ ForeignExchange” ,ExchangeMar ket,St atutorybasi sofFor eign
Exchange, Ev ol
uti
onofExchangeCont rol,Outli
neofExchangeRat eandTy pes,
Impor tExport
India’s For ex Scenar io:BOP cr isi
s of 1990,LOERMS,Conv erti
bili
ty.
Intr
oduct i
on t o
InternationalMonet ar
y Dev elopment s:Gol d st andar d,Br ett
on Woods’ s sy stem,Fi xed-
FlexibleExchangeRat eSy stems.
Uni tII 9hour s
Finance Funct i
on: Fi nancial I nsti
tutions i n I nt ernational Tr ade. Non r esident
Account s:
Repat r
iable and Non Repat ri
able,Significance f ort he Economyand Bank.–
Met hods ofi n Trade Settlement :Open Account ,Cl ean Adv ance,Document aryCr edit
,
Document aryCol l
ecti
on.- -Document aryCr edits:Ty pesofLC –Par ties,Mechani sm wi th
i
llustrati
on.
Uni tIII 9hour s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page134
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Documents i nvolved in I nter

national t rade: St atutor
y Document s, Financi
al
Documents,
TransportDocument s,RiskBear ingDocument s.9I NCOTERMS:C.I.
F.,F.
O.B.,
C.I
.P.-
-Fi
nanci
ngofI mportsbyOpeni ngofLet t
erofCr edi
t:Documentsrequir
ed,Tr
adeand
ExchangeControlFormal
iti
es,SanctionofLCLi mit.-
-Expor tFi
nance:Fi
nanci
ngofExpor t
/
DeemedExport:Preship,
andPostShi pFinance,ExportMethods

Uni
tIV 9hour
s

I
ntroducti
on to ExchangeRat eMechani sm:Spot -Forwar d Rat
e,ExchangeAr i
thmeti
c.-
-
Deriv
ingtheAct ualExchangeRat e:Forwards,Swaps,Fut uresandOpt i
[Link]
Trade:Performance, Bi
dBondet c.
UnitV 9hour s
I
nternati
onalFinanci alI
nsti
tut
ion- -
•Inter
nationalMonetaryFund—funct
ions--Special
Drawing
Ri
ght s •InternationalBank f orReconst r
uction and Development
--Internat
ionalFi
nance
Corporat
ion--•Internati
onalDev elopmentAssoci at
ion

TOTALNOOFPERI
ODS:
45hour
s
REFERENCEBOOKS:
[Link]”,AllaboutForei
gnExchange&ForeignTrade,Engl
i
shedi ti
on,2005.
2.“
[Link] ”,Forei
gnExchangeManagement ,BooksorgePublicat
ion,
2006.
3.“
Juli
anWal msley”,ForeignExchange&MoneyMar ketsGuide,Johnwil
ey ,
2006.
4.“
Bimitri
sandN. Shyrafos”,NewTechnol
ogyofFinanci
alManagement ,JohnWi l
ey,2006.
5.“
[Link],[Link] r
ard”
,Forei
gnExchangeMar ketsunderst
anding
der
ivat
ives.
MBA INTERNATI ONALTRADE–EXPORTPROCEDURE& L T P C
PROMOTION
3 0 0 3

ELECTI
VE-
INTERNATI
NALBUSI
NESS

Obj
ect
ive:

Thiscoursediscussesindetai
lthedi
ff
erenttheor
iesthatexpl
ainwhynati
onstradewith
[Link]
ti
onall
ythecour
seexpl
ainsvar
iousfact
orsthati
mpacti
nter
nati
onalt
rade.

Cont
ent
s:

UNI T–I 9hours

I
nt er
nati
onaltrade – meaning,def
ini
ti
on,the emer
ging gl
obalscenari
[Link]
es of
i
nternati
onaltr
ade– Compar ati
vecosttheor
y;Oppor
tuni
tycosttheory
;Heckscher
-Ohl
in
theory;
avail
abi
l
ityappr
oach.

UNI
T–I
I 9hour
s
Gai
nsf
rom t
rade& t
ermsoft
rade;di
ff
erentconcept
soft
ermsoftr
ade;pr
obl
emsof

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page135
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

measur
ementoft
ermsoft
rade.

UNIT–I I
I 9hours
Tradebarri
ers–Tari
ff
s–Classi
ficat
ionoft
arif
fs;i
mpactoftar
if
f;nomi
nalt
ari
ff&ef
fect
ive
tar
iffopt
imum t
ari
ff
;non–t
ari
ffbarri
ers;
For
eignexchange.

UNIT-IV 9hour s
Exportprocedur
esandDocument–Document srel
atedtopayment,Documentr el
atedto
i
nspecti
onandDocument srel
atedt
oexci
sabl
egoods; Documentsrel
atedtoinspect
ionand
Document srel
atedt
oexci
sabl
egoods;
Documentsrel
atedtoforei
gnregulat
ion.

UNIT-V 9hours
Exportpr
omotion–Abr iefrev
iew ofexportpromotionpoli
cythr
oughplans;or
ganizati
onal
setup;i
ncent
ives;
producti
onassistance;ExporthouseandTradi
nghousesstat
etrading;an
eval
uati
on.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. [Link]
ngan,MoneyBanki
ngandI nt
ernat
ionalTrade,Vri
nda
2. Meht a,
MoneyBankingandInter
nati
onalTrade,ShobanLal Nagi
nChandandCo
3. SethoneyBankingandInt
ernati
onalTr
ade,LaxminarayananAgar wal
4. I
nternati
onal
Trade&ExportManagement–Fr anci
sCher uni
lam –Himal
ayaPubl
i
shi
ngHouse
5. .“
Jul
i
anWal
msl
ey”
,For
eignExchange&MoneyMar
ket
sGui
de,
Johnwi
l
ey,
2006

MBA I
NTERNATI
ONALBUSI
NESSNEGOTI
ATI
ONS L TPC

30 0 3

ELECTI
VE–I
NTERNATI
ONAL

OBJECTI
VE:

Tomakestudent
sunder
standcult
uralaspect
sofInt
ernat
ionalBusi
nessnegoti
ati
onTobri
ng
awar
enessonbestpr
act
icesinnegoti
ati
ons,busi
nesseti
quett
e,per
sonali
tyandnegoti
ati
onski
l
ls

Uni
tI 9hour
s

Nature ofI nt
ernati
onalBusiness Negoti
ati
ons:Frameworkf ori nt
er nati
onalbusiness
negoti
ations-Backgroundfactors-Impactofnati
onalcult
ure,organizationalcul
tur
eand
personali
tyonbuy er
-sel
l
eri
nter act
ion–amodeloft henegotiat
ionpr ocesswi thdif
fer
ent
str
ategiesandplanni
ng–Distributi
vebar
gai
nandintegr
ati
venegotiat
ions.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page136
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Uni
tII 9hour
s

Cul
tur
alaspect
sofInter
nat
ionalBusi
nessnegot
iat
[Link]
eofcul
tur
e,pat
ter
nsofcr
oss-
cul
tur
ebehavi
orandcommunicati
on.

Uni
tII
I 9hour
s

Impor
tanceofunder
standingt
henegoti
ati
ngconv
ent
ionsandexpectat
ionsbet
weenf
orei
gn
count
erpar
[Link]
iveandint
er-
cul
tur
alst
udi
esofnegot
iat
ingbehavior
.

Uni
tIV 9hour
s

Framewor ksandsupportforinter
nat
ionalbusi
nessnegotiat
ions:mult
inat
ional
,bil
ater
al
tr
ade agreements,governmentsupported t
rade del
egat
ions,inter
nat
ionaltrade f
air
s,
i
nternat
ionalt
radi
nghouses,i
ndustr
yassoci
ati
ons.

Uni
tV 9hour
s

Ethi
cs in negoti
ati
[Link] f
ferences from an ethi
calper spect
ive ofthe import
ance of
rel
ati
onship devel
opment ,negotiat
ing str
ategi
es,decisi
on making met hods,cont
racti
ng
pract
ices,i
ll
ici
tbehavi
ourssuchasbr i
bery
.Bestpract
icesinnegotiat
ions,
businesset
iquet
te.
Personali
tyandnegotiat
ionskill
s.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
[Link]
ch,SubhashJain,Gl
obalBusinessNegoti
ati
ons:APr act
icalGui
de,Sout h-
West
ernEducat
ional
Publi
shing.
[Link]
er,Int
ernat
ional
BusinessNegoti
ati
ons,El
sev
ier
lt
d.
[Link],Negoti
ati
[Link].
4M.
[Link]
ngan,
MoneyBanki
ngandI
nter
nat
ional
Trade,
Vri
nda
5Wal
ter
.OCHYMSKI
”,For
eignExchangeManagement
,Booksor
gePubl
i
cat
ion,
2006.

OPERATI
ONSMANAGEMENT

MBA ADVANCEDMATERI
ALSMANAGEMENT L TPC

3 0 03

OBJECTI
VE:
 Thekeyobjecti
veofthiscourseistoacquaintst
udent swit
htheneededskil
lsand
knowledgeformakingeffect
iveandeffi
cientpurchase,t
akedecisi
onsonstorage
andf l
owofmat er
ial
sinmanuf actur
ingandserviceorgani
zati
ons;Cost
–reducti
on
techni
quesinPre–PurchaseandPost –Purchasesy st
ems.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page137
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNITI 9hour s
I
ntegr ated Mat er
ial
s Management -
Cost si nvolv
ed in Mat eri
als management -Need f or
mat erialmanagement -ScopeofMat eri
alManagement -FunctionsofInventorymanagement -
Classificat
ionandCodi f
icationofI nventory-Al
l,Numer i
calandBr iti
shSy stem-Mar ki
ngof
Stores, Col
orandsecr etMng-
UNITI I 9hour s
Specificati
onsi nMat eri
alManagement -Cat egori
esofspeci f
icat
ion(Simpl e&Compl ex)-
DevelopmentofSpeci fi
cation-Int
roductiont oStandard-Dimensionsandlev elsofst
andar ds-
Foreignst andardsusedi nI ndia-
IndianSt andards-Vari
etyreducti
oni nproduct-Techniques
ofVar ietyreducti
on-
TheThr eeS’s

UNITIII 9hour s
Meaning,purposeandadv antageofMRP,Dat aRequi
rementsandManagement–Bi l
lof
Materi
als,MasterPr
oducti
onSchedul es,[Link] eri
alPl
anning-Techni
quesof
Materi
alsplanni
ng-MRP-BudgetingandMat erialPl
anni
ng-Sal
es,Pr
oduct
ion,Materi
[Link]
,
Budget-Aggregat
eInvent
orymanagement .

UNITIV 9hours
Purchase Management -Purchase Par
ameter
s-I
nter
nati
onalPurchasing-Pr
ocedur
e and
Document s-
EXIM Policy-
Exchange Rat
e Management -Stores Management-Purpose,
Locati
onandLay outofstor
es-Stor
essystemsandProcedur
e-Rect
if
icat
ionAOQL-OCCurve-
StoreAccounti
ngandVer i
fi
cati
on.

UNITV 9hours
Pol
ici
es–Standar
dsandPr
act
ice-Pr
ocedur
es-Tr
anspor
tat
ion-I
nsur
ance
TOTALNOOFPERI
ODS:45hour
s
REFERENCEBOOKS:

1. Nar asimhanL. ,McLeav [Link] s,Bil

li
[Link] er
,’Pr
oduct i
onPl anni
ng
and I vnt
oryCont r
o’,
Prent i
ceHal l
ofIndia,NewDelhi,1997
2. Terasi
ne,Richard,’
Princi
plesofInventor
yandMat eri
alManagement’,
3. Chital
e,A.K.,Gupt a,R.C.
,‘Materi
alsManagement :TextandCases’,Prent
iceHallof
I
ndia,NewDel hi
, 2006
[Link] akri
shnan,P&Sundar ar
ajan,MaintenanceManagement ,Prenti
cehallofIndi
a,
NewDel hi
,1996
[Link] orManagement ,SultanChand& Kapoor ,V.K.
,Oper at
ionsResearch-
Sons,NewDel hi
,2001

MBA ADVANCEDOPERATI
ONSRESEARCH L T PC

3 0 03

OBJECTI
VE:

Tofami
li
ari
zet
hestudentswit
hOper at
ionsManagementconceptsTointr
oducethe
st
udent
stovar
iousopti
mizat
iontechni
queswithmanager i
alper
spect
iveToprov
idelear
ning
onOper
ati
onsResear
chtechniquesinmanager
ialdeci
sions.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page138
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNITI 9hour
s
Li
nearProgramming-Appl
i
cati
onofLi nearProgr
ammingforBusi
ness-Si
mplexMethod-
Speci
alCasesofSimpl
exMethods-Sensi
ti
vi
tyAnal
ysi
sofL.
P-TheDualPr
obl
em

UNI
TII
9hour
s
Transport
ati
on Pr obl
em-L. [Link] t
ranspor
tati
on pr
obl
em-VAM and MODIMet hod-
Degeneracy in Transport
ati
on pr
obl
em-Assi gnmentprobl
em-Repl
acementDeci
sion-
GradualFail
ure-Suddenfai
lur
e-

UNI
TII
I
9hour
s
Sequencing-Pr ocessi
ngnj obsthroughtwomachines-processingnj obsthroughthree
machines-pr ocessing Two j
obsthrough m-machines-processing n-jobsthrough m-
machines-Queuing theory-Mul
ti
pleChanelqueui
ng model-Poi sson Arr
ival
sand Erlang
Serv
iceDi st
ri
but i
on

UNI
TIV
9hour
s
Deci
si
ont heor
y-Deci
sionmakingundercer
tai
nty,ri
skanduncert
aint
y-Post
eri
orpr
obabi
l
ity
andBayesianAnal
ysi
s-Deci
siont
reeanal
ysi
s-ProjectManagement
-PERTandCPM

UNITV 9hour
s
Simul
ati
on-MonteCartoSimulat
ion-Simulat
ionofinvent
oryprobl
ems-WorkMeasur
ement
(Ti
meSt udy)–MarkovAnaly
[Link]
ansit
ionProbabi
li
ti
es-GoalPr
ogr
amming-
I
ntegerProgrammi
ng-BranchandboundMet hod-DynamicProgramming.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS

1. [Link]&Rober [Link]
,Int
roduct
iontoManagementSci ence,Prent
ice
r
d
Hall
,3 Edi t
ion
2. [Link], OperationsResearch-AnIntr
oducti
on,PHI,Edn.2001
[Link] orManagement ,SultanChand&Kapoor ,V.K.,Operat
ionsResearch-
Sons,NewDel hi
,2001
[Link] ma,J.K.,Oper at
ionsResearch-TheoryandAppl i
cat
ions,Macmill
anIndi
a,2003
[Link] asi
ne,Richard,’
Pri
nciplesofI
nventoryandMat er
ialManagement’

MBA MAI
NTENANCEMANAGEMENT L TPC

3 0 03

OBJECTI
VE:
Theprimar
yobj
ecti
veofmaint
enancemanagementistoteachst
udentsabouthowt
o
schedul
eworkef
fi
cient
ly,
cont
rol
costsandensur
eregulat
orycompl
iance.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page139
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

UNI
TI 9hour
s

MaintenanceManagementandTer otechnol
ogy:AnOver
view,Maint
enanceObj
ecti
vesand
St
rategies, Pr
eparat
ionofMai nt
enancePlanningandSchedul
ing,Pl
annedMaintenance
ManagementSy stem andCont
rol

UNI
TII 9hour
s

MaintenanceSystems-Desi gnandi tssel

ection-Br
eakdownmai ntenance-Pl
annedand
Unplanned mai ntenance-
Routi
ne mai nt
enance- Remedi al Mai
ntenance- Predi
cti
ve
maintenance-Pr
eventati
vemaintenance-
Correcti
veMaint
enance

UNI
TII
I 9hour
s

Key issues i
n Mai ntenance Management-Rel i
abi
li
ty,Av ai
l
abili
ty and Maint
ainabi
l
ity
Concepts,Saf
etyandEnv ir
onmentalAspectsinMaintenanceManagement ,Spar
espar t
s
Management -Planning consider
ati
on for each ty
pe of act i
vi
ti
es-Human Resour ce
managementf ormaintenance-Sel
ect
ion-Tr
aini
ng-
UNI
TIV 9hour
s

Maint
enance Budget-Budgetary cont
rol
-Scheduli
ng maint
enance cost
s-contr
olof
maint
enance expendit
ure-
Maintenance eff
ect
iveness- monit
ori
ng of maintenance
per
for
mance-ReplacementTechnique
UNI
TV 9hour
s
MaintenanceQual
it
yimpr
ovement-ISO9000andit
srel
ati
ontoMaint
enance-Techni
quesf
or
conti
nuousi mpr
ovementinmaintenance-Rel
i
abi
li
tyenhancementpr
ogram me-FMCEA,
RCM &POM

TOTALNOOFPERI ODS:45hours
REFERENCEBOOKS
[Link] erBarrie& Swol
low Peter, Buil
ding Maint
nenaceManagement ’
,Blackwell
sci
ence,
[Link],
’Complt
erGuidet
oPr edi
cti
veandPr vent
iveMai
nint
nec’,
Indust
ri
alPress
[Link] akri
shnan,P&Sundarar
ajan,MaintenanceManagement,Prenti
cehallofIndi
a,
NewDel hi
,1996

[Link].,‘
Effect
iveMaintenanceManagement:
Riskandr el
i
abi
l
ityst
rat
egi
esf or
opti
mizi
ngperformance’
,I
ndustri
alPress,
2004
[Link],J.
K.,Operati
onsResearch-Theor
yandAppl
icat
ions,
Macmil
lanI
ndi
a,2003.

MBA PRODUCTI
ONPLANNI
NGANDCONTROL L TP C

3 0 03

OBJECTI
VE:

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page140
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Todev el
opabr oadconceptualf
rameworkbasedont her esear
chwhichhasbeendonein
therecentpastandtobridgethegapbetweenthetheoret
icalsol
uti
onsononehandandthe
real
wor l
dproblemsont heotheri
nproduct
ionplanni
ngandcont rol
.

UNITI 9hours
Intr
oducti
on t
o PPC –Meaning,Obj
ect
ives,Levels ofProduct
ion Pl
anni
ng,Producti
on
i
nterl
inkwit
hotherf
unct
ionsofmanagement,Organi
zati
onalsetupofProduct
ionplanni
ng
department

UNITII 9hours
Factorsi nf
luenci
ngPPC sy st
em intheor gani
zat
ionPr
ojectandJobpr oduct
ion,Batch
production,massandf l
ow pr
oduct
ion,conti
nuousorpr
ocessproduct
ion,comparisonof
manuf acturi
ngmet hods.

UNI TIII 9hour s

ProcessPl anning-I ntr
oducti
on,I nputst o processpl anning,st epsi n processpl anni
ng,
process planning in differ
entsi tuati
ons,costbenef itanal ysis,j ustint ime,Mat erial
Requi r
ementPl anning(MRP) .
UNI TIV 9hours
Schedul i
ng-Singlemachi nesequenci ngwi thindependentj obs-Par allelmachinemodel s-
Flow shopschedul i
ng-Jobshopschedul ing-Simul at
ionst udiesoft heDy namicJobShop-
Dispatching
UNI TV 9hour s
For ecasti
ngforpr oducti
onObj ecti
ves, f
orecasti
ngmet hods, stati
sticalapproachformaki ng
forecast, measur ing seasonalv ar
iati
[Link] oducti
on Cont rol-Meani ng,objectiv
es,
necessityofproduct ioncontrol
,levelofpr oduct
ioncont rol
,techni quesofpr oducti
oncont rol
.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
nd
1. Nar
asimhansi m,et.
al,Pr
‘ oduct
ionPlanningandInventor
yCont
rol
’
,Prent
iceHall2
Ed.
,NewJer sy,1995
2. Kni
ght,W. A. & Gdl agher
,C. C.
,‘ Group Technology Pr
oduct
ion Methods in
Manufact
ure’,
1996
[Link]& Swol l
ow Peter, Bui
ldingMaintnenaceManagement’
,Blackwell
sci
ence
4.
Techni
quesforManagement
,Sul
tanChand& Kapoor
,V.
K.,Oper
ati
onsResear
ch-
Sons,New Del hi
,2001
[Link]
ishnan,
P&Sundar
ar an,
aj Mai
ntenanceManagement
,Pr
ent
icehal
lofI
ndi
a,
NewDelhi
,1996

MBA PURCHASI
NGANDI
NVENTORYMANAGEMENT L TPC
3 0 03

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page141
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

OBJECTI
VE:

Toprovi
devaluabl
einfor
mati
onr el
atedt
opurchasi
ngmater
ial
sandt
ounderstandeffi
cientway
sof
managi
nginventor
[Link]
standconcept
srelat
edtodemandmanagement,
distr
ibut
ion
management,andstor
esmanagement .

UNI
TI 9hour
s

I
ntr
oduct
iontoInv
entor
ycont
rol
-I
nventoryasMoney -St
ati
cInv
entoryprobl
emsunderr
isk-
St
ati
cInv
entor
yprobl
emsunderuncer
taint
y-CostConcept
s-Act
ivi
tyBasedCost
ing
UNI
TII 9hour
s

DynamicInvent
orymodels-Model swi
thfi
xedandvari
ablel
eadti
me-Undercer
tai
nty-Under
ri
sk-Underuncert
ainty
.Simulat
ion-Manyi
temssimulati
oni
nprocessi
nvent
ori
es-Invent
ory
queueofslowmov ingsparepar
ts-mult
ipr
oducti
nventor
ysyst
ems-Cover
ageanaly
sis

UNI
TII
I 9hour
s

Demand Management -Forecast

ing for Mater
ialPurchasi
ng Procedur
es-Forecasti
ng
Methods-For
msandRecor dsf orPurchasi
ng-Rev i
ew &Selecti
onofsourcesofSuppl i
es-
Pur
chasing PersonnelManagement -
Changing Role of Purchasi
ng-LegalAspect s of
Pur
[Link]
chasingBudget-Mater
ialmanagementperfor
mance-Buyer,
sel
lerr
elat
ions

UNI
TIV 9hour
s

Di
str
ibut
ionmanagement-Val
ueanal
ysi
s-St
andar
dizat
ion-Var
iet
yReduct
ion-MAPIf
ormul
as
-
Quali
[Link]
ntimePr
oducti
on,
MRP-VendorEv al
uat
ion&VendorRat
ing
UNI
TV 9hour
s

St
ores&Cont r
ol-Storekeeping,Pr
oceduresandr ecords-Rel
ati
onswithaccount
ingand
i
nventor
ycont r
ol,ABC systemsofSt ockcontrol-Dimini
shi
ngPopulat
ionCy cl
eCounti
ng
Method-Materi
alsmov ementandhandlingProtecti
ngInvent
ory
-Poweroutages–Weather
Di
saster
s-Fi
re-TheftAssessmentandremediati
on

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. St
arr&Mill
er,I
nvent
oryCont
rolTheor
yandPr
act
ice,Pr
ent
iceHal
lofI
ndi
a,New
Del
hi,
1989

2. Ahuja,K.
K.,Mat eri
alsManagement,CBSPub.,
NewDel hi,
1992
3. MullarMax,’Essential
sofMAter
ailManagement,Amacom, 2006
nd
[Link] asimhansi m,[Link]
,‘Pr
oduct
ionPlanni
ngandI nv
entor
yCont r
ol’
,Prent
iceHall2
Ed.
,NewJer sy ,1995
[Link] i
ttJoel
,’Compl terGui
detoPredi
cti
veandPrventi
veMainint
nec’,
Indust
rial
Press.

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page142
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA TOTALQUALI
TYMANAGEMENT L TP CC

3 00 33

OBJECTI
VES:
Toacquaintthestudentswi ththebasicconceptofTot alQuali
ty(
TQ)f rom desi
gnassurance
toservi
ceassur ance.
Togi veunder st
and Inter
nationalQualit
yCer t
if
icat
ionSy st
ems–I SO
9000andot herstandards,theirappli
cabil
i
tyindesi gnmanuf acturi
ng,qualit
ycontr
oland
ser
vices,andt ocloselyinterl
i
nkmanagementofqual i
ty,r
eli
abil
i
t yandmai ntai
nabi
li
tyf or
tot
alproductassurance;
Tounderstandconcept srel
atedt oquali
tyofser
vicesincont emporaryenvir
onment

UNITI 9hours
Evolut
ion ofqualit
yas ast r
ategy-Defi
nit
ionsofquali
ty,Quali
tyPhil
osophiesofDeming,
Crossbyand Mi l
ler,Servi
ceVspr oductQualit
y,Customerf ocus,Qualit
yand Business
perf
ormanceleadershipforqualit
ymanagement ,Qual
it
ypl anni
ng,Desi
gningforQual
it
yand
Manufactur
ingforQualit
y,Visi
on,Missi
onstatementsandQual i
typol
icy
.

UNI
TII 9hour
s

TotalQualit
ymanagement -TQM model s,humanand sy stem Component
s,Cont
inuous
ImprovementSt r
ategi
es,Deming wheel,Int
ernalExt
ernalCustomerconcept
,Customer
sat
isfacti
onIndex,Cust
omerretenti
on,Team workandteam bui
ldi
ng,Empower
ment,TQM
cul
ture,Qual
ityCi
rcl
e,5Spr
inci
ple,TopManagementcommi tment

UNI
TII
I 9hour
s

Quali
tymanagementt ools-pri
ncipl
esand applicati
onsofqualit
yFuncti
on deployment
,
Fai
lur
eModeandEf fectAnal y
sis,Tagui
chiTechniques,Basi
ctool
s-St
ati
sti
caltechni
ques
andgraphi
cal
tool
sanddi agrams-

UNI
TIV 9hour
s

ModernQC t echniques-JapaneseProducti
onRelat
edTechniques:Justintime(JIT)–
Quali
tycir
cles–Tot alpr
oduct
ivemaint
enance(TPM)–Kai zen–Kanban–5Sconcept s–
Toyota pr
oduction syst
ems – JIDOKA – ANDON et [Link]
s on quali
ty
managementsy stems( QMS–I SO9000–2000)–Env i
ronmentalManagementSystems
(EMS–I SO–14000)

UNI
TV 9hour
s

Moder
nTrendandConcepti
nManuf act
uri
ngManagement
:Busi
nesspr
ocesses
r
eengi
neer
ing(
BPR)–Lean/f l
exi
ble–manufact
uri
ngsyst
ems–Si xsi
gmaconcept
.

TOTALNOOFPERI
ODS:
45hour
s

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page143
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

REFERENCESBOOK:
1. Ji
l
l [Link]
t,JoelE.
RossandVi
ncentK. Pei
Omachonu, nci
plesofTot
alQual
i
ty,
St
.LuciePress,US,
1998.
2. Samuel
K. TQM,
Ho, Ani
ntegr
atedappr
oach,
koganpageI
ndi
aPv
tLt
d,2002
3. [Link] erfi
eldetal
,TotalQual i
tymanagement,PearsonEducat
ionAsi
a,
2001
4. [Link]
alQual
it
yManagementKoganpageI
ndi
aPv
tLt 1993.
d,
5. Mull
arMax, ’Essenti
alsofMAt erai
lManagement ,
Amacom, 2006

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page144
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

ENTREPRENEURSHIPMANAGEMENT
MBA ENTREPRENEURI
ALFI
NANCE L T P C
3 0 0 3

OBJECTI
VE:
Toexpl
ainhowf
inanci
ngf
orent
repr
eneur
shi
pisdone

UNI
T–I 9hour
s

Projectplanning & ProjectAppraisal:Concept sCapitalExpendit

ures-Import
ance and
diff
icul
ties-PhasesofCapi t
albudgeti
ngLev el
sofCapitalbudgeti
ng-Esti
mat
ionofProject
Cashf lows- Expendi
tures-Timev alueofmoney .Paybackperiod-NPV ofinfl
ows-I RR
concepts- Costofacquiringcapit
al-Pl anningofportf
[Link]
skAnalysi
s-EconomicRisk-
Industr
yRi sk-CompanyRi sk-Fi
nancialRisk.

UNI
T–I
I 9hour
s

SourcesofFinance:Vari
oussour cesofFinanceavail
able:Longterm sour
ces-EquityShares,
Prefer
enceShar esanddebent ures-KindsPr i
vatePlacements-IPO-SEBI-FDI-Insti
tut
ional
Fi
nance-Banks- I
DBI,
IFCI,
IIBI
,ICICI
, SI
DBI,SFC'si
nIndia-Mer chantBanksinIndia-NBFC's
i
nI ndi
a-thei
rwayoff i
nancingi
nI ndiaforsmallandmedi um busi
ness.

UNI
T–I
II 9hour
s

ShortTerm Sources:Shortterm sources:Shortterm sources -banks and f

inancial
I
nsti
tuti
onsthatgiv
eshortter
mf i
nance-Bill
sDiscounti
ng-Factori
ng-Wor ki
ngCapi t
al-
Concepts -Importance -
Cash Management -I nvent
ory Management -Recei v
ables
Management-SourcesofWorkingCapit
al.

UNI
T–I
V 9hour
s

VentureCapital,HirePurchaseandLeasi ng:Venturecapit
al-Meani ng-or igi
n-Impor tance-
VenturecapitalinI ndi
a-Benef it
[Link] r
ePur chase-Concept-Ev aluati
onofHi rePur chase
Proposals-Leasi ng-Ov ervi
ew -Taxaspect s-LeaseAccount ing-Ev al
uationofLeasi ng
Proposals.
UNIT–V 9hour s
Prepari
ngt heFi nancingPl anGener alconsiderati
ons-Const
ruct i
onFi nancing-Longt erm
fi
nancing-Withhol di
ngTaxConsi derations-Esti
mat i
ngtheBorrowi ngcapaci tyofapr oject-
Loanr epaymentPar ameters-BorrowingCapaci t
y-,Assumingf ullDr aw downI mmedi atel
y
pri
ortopr oj
ectCompl et
ion&Per i
odicLoanDr awdowns-appl icat i
onst oHy pothet
icalHigh
Speedr ai
lProject-AnnualCov er
ageTest s.

TOTALNOOFPERI
ODS:
45hour
s
REFERENCEBOOKS:
1. Pr
[Link]
oject
s-Pl
anning,Analy
sis,Sel
ect
ion,I
mplement
ati
onandRev
iew-
(Tat
a
McGraw-Hil
lPubli
shi
ngCorpor
ati
onLimited,NewDelhi
).Edit
ion4r
epri
nt

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page145
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

2. [Link], I
ndi
anFi nancialSystem,(TataMcGraw-HillPubl
ishi
ngCorpor
ati
onLi
mit
ed,New
Del
hi).
3. [Link] e,FinancialInsti
tuti
on& Mar ket
s,(
TataMcGr aw -HillPubl
i
shingCor
por
ati
on
Li
mi t
ed
4. Gordon&Nat ar
ajan,FinancialMarket
s,(BPBPubli
cat
ions).4t
hEditi
on
5. [Link]
all
a,I
nvestmentManagement ,([Link]&CompanyPubl i
shersl
td
MBA ENTREPRENEURSHI
PDEVELOPMENT LTPC

3003

OBJECTI
VE:

Toexpl
aindev
elopmentofent
repr
eneur
s.

UNI
T–I 9hour
s

Entr
epreneur-meaning-import
ance-
Qual
iti
es,nat
ure,ty
pes, tr
ait
s, cult
ure,
simil
arit
iesand
economicanddi f
fer
encesbetweenEntr
[Link]
eneurshi
p
devel
opment -
it
simportance-Rol
eofEntr
epreneurshi
p-Entrepreneurialenvi
ronment.

UNI
T–I
I 9hour
s

Evolut
ionofEntrepr
eneurs-Entrepr
eneuri
alpromoti
[Link]
aini
nganddev elopi
ngmot i
vation:
fact
ors-mobi l
it
yofEntrepreneurs-Ent
repreneur
ial
change-occupat
ional mobi
li
ty-
factorsi
n
mobi l
i
ty-Roleofconsultancyorgani
zati
onsinpromoti
ngEntrepr
eneurs-Formsofbusiness
forEntrepr
eneurs.

UNI
T–I
II 9hour
s

Cr
eati
ngandst
arti
ngt
hev entur
e-Stepsforst
art
ingasmallindust
ry-sel
ect
ionoft
ypesof
or
gani
zat
ion-I
nter
nat
ionalentr
epr
eneurshi
popportuni
ti
es.

UNI
T–I
V 9hour
s

Managi
ng,growingandendingt
henewv entur
e-Prepari
ngf
orthenewventurelaunch-ear
ly
managementdecisionsManagi
ngear
lygrowthofthenewvent
ure-newventureexpansion
st
rat
egiesandissues-Goi
ngpubli
c-endingthevent
ure.

UNI
T–V 9hour
s

Ent
repreneur
shipDevelopmentandGov er
nment:Rol
eofCent ralGover
nmentandSt ate
Gover
nmenti npromotingEntr
epreneurship-I
ntr
oduct
iontov ari
ousincent
ives,
subsidi
es
andgrants-ExportOr
ientedUnit
s-FiscalandTaxconcessionsav ai
l
[Link]

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page146
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Entr
epreneur
sReasonsf
orl
ow/nowomenEnt
repr
eneur
sthei
rRol
e,Pr
obl
emsand
Prospect
s

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:
1. Vasant h Desai,Dy namics ofEnt repreneuri
alDev el
opmentand Management ,Hi malaya
Publ i
shingHouse.
11thEdi ti
onISBN: 8178665832
2. [Link]
asan&G. [Link],Ent
repreneurialDevel
opment,Sult
anchand&Sons. 1stedit
ion
3. [Link], Entr
epreneurshi
pDev elopment ,
[Link],2006r epr
int
4. Satish Taneja, Ent r
epreneur Dev el
opment New Vent ure Cr eati
on,1st Edi t
ion ISBN
9788185989594
5. Rober [Link]
ich,[Link] s,Ent
er r
epreneurshi
pDevelopment ,TataMcGr awHi l
lEdit
ion
Repr i
nt

PROJECTMANAGEMENT L T P C
MBA
3 0 0 3
OBJECTI
VE:
Toexpl
ainpr
ojectmanagementf
orent
repr
eneur
s

UNI
T–I 9hour
s

Proj
ectmanagement– ConceptofaPr oj
ect– Cat egor
iesofProject-Projectl
if
ecycle
Defi
nit
ion ofproj
ectmanagement-The pr ojectas a conver
sion Process -proj
ect
envi
ronment-complexi
tyofpr oj
ects-therelationshi
pbetweenprojectManagementand
l
inemanagement-cur rentissuesinpr oj
ectmanagement -sy
stem approacht oproj
ect
management-Rolesandresponsibi
l
iti
esofprojectmanager.

UNI
T–I
I 9hour
s

Proj
ectpl
anning-pr ojectplanningasav al
ueaddingacti
vit
y-pr ocessofpr oj
ectplanning-
managingthepl anningpr ocess-communi cat
ingpr
ojectplans-deal i
ngwi thincreased
complexi
tythroughnetwor kdi agr
ams-Anal yzi
ngthenet work-Cr i
ti
calPathAnal ysis-
Acti
vi
tyonNodesdi agrammi ng-Deal i
ngwiththeuncertaint
yPr ogrammeEv al
uationand
Revi
ewTechnique-Comput eri
zedPr ojectManagement-planningwithstandards.

UNI
T–I
II 9hour
s

Proj
ectfinancinganddevelopmentbanks-Dev elopmentbankingandwest ernworld-debt
Equi
tyr ati
o-Equi
tyandPr eferenceShar eCapital-Int
ernalGenerati
onofFunds-Leasi ng
Fi
nancing-Publ icsect
orbonds- Debentur
es-Assistancefrom I
nternati
onalfi
nanci
al-Shor
t
Ten Rupee Funds f orWor ki
ng capital
-AllIndia DevelopmentCor porat
ion-Special
i
zed

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page147
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

I
nsti
tut
ion -I
nvest
mentI
nst
it
uti
on -means off
inanci
ng -pr
ojectf
inanci
ng package -
pr
ocuri
ngfunds.

UNI
T–I
V 9hour
s

Projecti mplementation-stages-Bot t
lenecksi npr oj
ectimplementat
ion-
Gui
deli
nesfor
effecti
v eimplement ati
on -Managementt echni
ques f orproj
ectmanagement-pr oj
ect
moni tori
ng-essent ials-rol
es-t ool
sandt echniquesProjectmanagementper
formance
i
ndi catorsperformance improvement-pr ojectmanagementenv ir
onment-management
reporting-reportdesigni
ng-proj
ecteval
uati
on-pr ojectr
eview.

UNI
T–V 9hour
s

Proj
ectfeasi
bil
i
ty st
udy-MarketFeasi
bil
i
ty-Techni
calFeasi
bil
i
ty-Fi
nanci
alFeasi
bil
i
ty-
Economi
cFeasibil
i
ty-
Cri
ti
cal
Successf
act
ors-Demandfor
ecast
ingtechni
ques.

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. HarveyMay l
or,ProjectManagement ,MacmillanI ndiaLtd.4thEditi
onISBN-10:027370432X
I
SBN- 13:978-0273704324
2. [Link] y,ProjectManagement,TataMcGr awHi l
lpublishi
ngISBN-10:0074600680
I
SBN- 13:978-0074600689
3. [Link],ProjectManagementPr incipl
es&Techni ques,Deep&Deeppubl icat
ionsPvtLtd.
Repri
ntISBNNO8171007880, 9788171007882
4. PrasannaChandr aPr oj
ectPl
anni
ng,Analysi
s,Sel ecti
on,implementati
onandRev i
ew-Tata
McGr awHillPubl i
shingCompanyLtd8t hedit
ionI SBN: 9789332902572
5. Harold Kerzner,Pr ojectManagementA sy st ems Appr oach t
o Planni
ng Scheduli
ng and
Control
li
ng

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page148
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

MBA TECHNOLOGYI
NNOVATI
ON&SUSTAI
NABLEENTERPRI
SE L T P C

3 0 0 3
OBJECTI VE:
To expl ai
nt echnology Innovati
on and Ent er
pri
se r esource planni
ng for
sustainableent
erprise
UNIT–I 9hours
Innovation:-Need-Obj ecti
vesofi nnovati
on-Technol ogyinnovation-i tsimportance-
Knowl edgeManagement -need-Busi nessst rat
egi
esr el
atedtoknowl edgemanagement-
Knowl edgeManagementAppr oaches-
Transformationofanent er
priset hr
oughKnowl edge
Management-Cr eati
ng Knowl edge ManagementSy stem in Organizati
on Establ
ishi
ng
Knowl edgeManagementt hroughI T-Organizati
onalcult
ureforKnowl edgeManagement-
FutureofKnowl edgeManagement

UNI
T–I
I 9hour
s

Technol
ogyTr ansferandJoi ntVentures- Poli
cy,Procedur e&Pr actices-I
ndia'sTechnology
baseandCapabi li
ties-
PreferenceofI ndianTechnol ogy-majorConst r
aintsandpr oblems
Oper
ati
onalconstraintsProblemsi nIndianBusi nessEnv i
ronmentPr obl
emsi nFi
nali
zation
ofAgreement-MajorPr oblemsi n Technol ogyt r
ansf erCollabor
ation Agr eements,R& D,
I
mportSubst
ituti
on, Scal
ing,Diagr
ams-Pat ternsandI nt el
l
ectualProper t
yrights.

UNIT–I
II 9
hour
s

WebMar
ket
ing-Meani
ng-Benef
it
sofWebMar
ket
ing-
Myt
hsandFact
sinWebMar
ket
ing

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page149
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

WebPsy chology:Under
standingtheInt
ernetmind-TheI
nter
netandt
heLaw:Copy
right
,
Censor
ship,Pri
vacy,
Juri
sdict
ion-Do'
sandDon't
sonWeb.

UNI
T–I
V 9hour
s

Webmar ket
ingStrat
egi
es-Choosingthestr
ategy
-Onl
i
nest or
ef ront
s-TargetMarketi
ng
Att
racti
ng Customers-Web Adv ert
isi
ng -E-Mai
lMarket
ing-
Inst
antmar ketresear
ch -
Securi
ti
esIssues.

UNI
T–V 9hour
s

EnterpriseResourcePlanni
ng:TheE-Businessbackbone-
Meani
ng-ERPdecisi
onEnterpr
ise
Architectur
ePl anni
ng-ERPImplementat
ion-TheFut ur
eofERPAppli
cat
ions-Procur
ement-
BusinessBl uepri
ntPlanni
ng.

TOTALNOOFPERI
ODS:
45hour
s
REFERENCEBOOKS:
1. Harish chandr a Chaudhar aty,Knowledge Managementf orCompet i
ti
ve adv
antage,Excel
BooksPubl icationsNewEdi ti
onISBNNO978- 81-7446-437-8
2. [Link],Technol ogyTransferandJoi ntVent uresAbr oad,Deep&deepPubl i
cati
ons,New
Delhi1stEdit i
onISBN: 817629294XI SBN-13:9788176292948
3. JKuegl er
,Jr .WebAdv ert
isingAndMar keti
ng,Thomas3r dEditi
on-Pr
enti
ce-Hal
lofIndia,New
Delhi3rdEdi ti
onI SBN-10:0761528539I SBN-13:978-0761528531
4. [Link] ae,BusinessRoadmapf orSuccess,Per asonEducation2ndEditi
onI SBN-10:
0201721651I SBN- 13:978-0201721652
5. RaviKalakota, Andr [Link] nst
on,Fronti
ersofEl ect
ronicCommer ce,Addi
ti
on-Wesley,2000
MBA BUSI
NESSPLAN&ETHI
CS L T P C

3 0 0 3

OBJECTI
VE:

Toexpl
ainr
elev
anceofEt
hicswhi
l
etaki
ngbusi
nessdeci
sions.

UNI
T–I 9hour
s

BusinessPlan-Meaning-Thewhyofbusi nesspl
an-Basicparameter
s-Timingofdecisi
on
undertaken Pr
ojectparameters -the common consi
derat
ions -Fact
ors ofsuccessful
busi
ness- capi
talmanagement-fi
nanci
alcontr
ol-
ant
ici
pat
ingchangeandadaptabi
l
ity
.

UNI
T–I
I 9hour
s

Busi
nessplanprocess-sour
cesofinf
ormati
on-Int
ernet
,gover
nmentsourcesandstati
sti
cs
-
offl
iner
esearchresour
ces-li
brar
y-SBDC'S-Tr
adeandindustr
iesassoci
ati
ons-sourcesof
marketresear
ch-ev al
uati
ngdata-benef
it
sofmar ketstudy-cov
erageofmar ketstudy-

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page150
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

i
nfor
mat
ionsour
ces.

UNI
T–I
II 9hour
s

Businesspl ancomponent s-TheExecut i

vesummar y-companydescr i
pti
on-I ndust
ry
analysisandt r
ends-Targetmarket-Competi
ti
on-str
ategi
cposi
ti
onandriskassessment-
Mar keti
ng plan and sal
es st
rategy-operati
ons -Technol
ogyplan -
managementand
organizati
on.

UNI
T–I
V 9hour
s

Busi
nessethi
cs-Definit
ionandimpor
[Link]
it
sofbusinesset
[Link]
ginget
hical
i
ssuesinbusi
[Link]
hicsasadimensi
onofsocialr
esponsi
bil
i
ty.

UNI
T–V 9hour
s

Theethi
caldecisi
onmaki ngprocess-understandi
ngethi
caldeci
sionmaki
ngandcor
porate
gover
[Link]
idualfactor
s,organizat
ionalfact
ors.I
mplement i
ngandaudi
ti
ngethics
progr
[Link]
csinagl obal
economy .

TOTALNOOFPERI
ODS:
45hour
s

REFERENCEBOOKS:

1. O.C.
Fer r
ellj
ohnPaul,Busi nessethi
cs–Et hicaldeci si
onmaki ngandcase, s10thEdi
ti
onISBN-
10:1285423712I SBN- 13:978-1285423715Fr aedrich, Li
ndaFerrel
l.6thEditi
on,
Bizt
antr
a.
2. Businessethics-Will
iam H.Shaw4t hEdit
ionPubl i
shedbyThompsonWadswor th8thedi
ti
on
3. RhondaAbr ams, TheSuccessf ulbusinessPlanSecr etsStrat
egies,prentice6t
hEditi
onISBN-
10:1933895462I SBN- 13:978-1933895468
4. RhondaAbr ams, Thebusinesspl aninadayPr entice, 3rdEdit
ion
5. Businessplanpreparation-Entrepreneur
shipDev elopmentI nsti
tuteofI ndia

P
MBA MANAGI
NGDI
VERSI
TY L T C
3 0 0 3
OBJECTIVE:
Toexplainrel
evanceofEthi
cswhi
letaki
ngbusi
nessdecisi
ons.
UNIT–I 9
hours
Business-ConceptsandSigni
fi
cance-Entr
yofMul ti
nati
onal
s-New ChangesinBusi
ness
–Innovat
ionofnew products-Technol
ogi
calchanges–Compet i
ti
oninBusiness-Soci
al
Responsibi
l
ityofBusi
ness.

UNI
T–I
I 9

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page151
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

hour
s

Culturalconcept-Cul tur
alchange-Cul tureandWor kpl
ace-Cr osscul ture-Cultureand
Compet i
ti
on-Di ff
er encesincultur
e-Cul t
uraltheor
ies-ImpactofCul tureonBusi ness-
Managi ngCultur
al i
mpact sandchanges
UNI T–I II 9
hour s
Nat ure ofCompet i
tion -HeckscherOhl in Theory-The new Tr ade Theor y-Nat ional
Compet i
ti
veAdvant age-Porter'
sDiamond-I mpactofCompet i
ti
on-Managi ngCompet i
ti
on-
Updat i
ngofnew t [Link] obali
zati
on-Si gnif
icance-St r
ategyandt hefirm-
Prof i
ti
ngf r
om GlobalExpansion-Pr essur
esf orcostreducti
onsandLocalr esponsiv
eness-
Strategi
cChoice-Ent rymode-Liberal
izat
ionofIndianeconomy-Expor tandI mportacts.

UNIT–I V 9
hours
Str
ategic Responses t o changing envir
onment -
Port
fol
io Relat
ed,Pr ocess Rel
ated and
Str
uctureRelated-AligningHRSt r
ategy-
str
ategi cChanges-PlannedChanges–dr awbacks
UnplannedChange-St epsinPlannedChange- ChangesandAmendment sinLaborsLaws
Int
ernati
onalTradeUni onsandBusi nessAssoci ati
ons.
UNIT–V 9
hours
LegalactsinIndia-Industri
alDev el
opment alRegulati
onAct( I
DRA)-NewI ndust
ri
alPoli
cy-
New Economi c Pol i
cy-Abol i
ti
on ofMRTP Actand i ntr
oducti
on ofCompet i
ti
ve Act-
ConsumerPr ot ect
ionAct-I mposi ngofMODVATi [Link]
ti
calEnvir
onment- Pol
it
ical
uncertai
nty -I mpact of Politi
cs on Busi ness- GATT - WTO- TRI
PS-TRIMS-Consumer
mov ements,Righttoinformati
on.

TOTALNOOFPERI
ODS:
45hour
s
REFERENCEBOOKS:
1. Franci
sCher uniam,Busi
l nessEnvir
onment ,(HimalayaPubl i
shers)17th Edit
ion I
SBN NO
8183182240
2. Aswathappa,BusinessEnvi
ronment
,(Hi
mal ayaPublisher
s)NewEdi t
ion
3. Franci
sCheruni l
arn,I
nter
nati
onalBusi
ness,( Prent
iceHallofI ndia).New Edi
tionISBN no
8120342143
4. Compet i
ngint heGlobalMarketPl
aceInt
er nati
onalBusiness,Hil
l.C.W.(TataMcGr aw -
Hil
l
Publi
shingCorporati
onLimit
ed,NewDelhi
).NewEdi tion
[Link]
wal
,I
ndi
anEconomy
,(Wi
shwaPr
akashan)
.4t
hEdi
ti
on

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page152
 DrM GR
Educat
ional
andResear
chI
nst
it
ute
Uni
ver
sit
y
Maduravoy
al,
Chennai-
600095
FACULTYOFMANAGEMENTSTUDI ES
MBA-TwoYearFul lTimeProgram-Syl
labus
Program Str
uct
ureforMBA( Ful
lTi
me)

Facul
tyofManagementSt
udi
es-2015Regul
ati
ons Page153