History
Established in 1970, WWF - Pakistan is the largest conservation Non-Government Organization (NGO) in
the country. WWF – Pakistan has been committed to saving wildlife species and their habitats and the
promotion of nature conservation and environmental protection for sustainable development. This basic
principle is still our primary driving force and the preservation of biological diversity is the bottom line of
WWF – Pakistan’s activities. Its staff of over 120 people is based in the Lahore headquarters, a network
of 6 regional offices in Gilgit, Islamabad, Karachi, Muzaffarabad, Peshawar and Quetta and in 5 project
offices in Ayubia, Chitral, Jhangar, Sonmiani, and Zhob.
WWF - Pakistan is one of the fastest growing offices of the world-wide WWF network, which includes 31
National Organisations and Associates, 22 Programme Offices, and a co-ordinating International
Secretariat located in Gland, Switzerland. It is supported by over 5.3 million individual members all over
the world.
Our Mission
WWF's mission is to stop the degradation of the planet's natural environment and to build a future in
which humans live in harmony with nature, by:
Conserving the world's biological diversity
ensuring that the use of renewable natural resources is sustainable
promoting the reduction of pollution and wasteful consumption.
WWF - Pakistan - Strategic Focus
Goals
To conserve nature and its diversity, for present and future generations in Pakistan .
Purpose
• To maintain the key environmental factors for conservation of biodiversity, and negative human
impacts on nature reduced in Pakistan
• To conserve ecologically representative samples of forests, freshwater and marine ecosystems and
species of special concern
• To promote the best practices in reducing pollution and wasteful consumption through Target Driven
Programmes (TDPs)
• To increase the capacity for effective conservation work, within WWF and in other Governmental and
non-governmental partners
Governance and Management
WWF – Pakistan, as part of the global WWF network of organisations, places great emphasis on the
need for good governance. WWF recognises the fundamental difference between governance and
management; while management relates more to the efficiency of professionals working towards a
target or goal, governance is about intellectual innovation in creating a vision for a better world and
then converting it into achievable goals and targets for the organisation.
The Board is expected to be of exceptional integrity, bringing influence for the benefit of nature
conservation and being able to give time to the organisation. Those chosen to be Board members, as
indeed WWF staffmembers themselves, are people for whom the motivating factor is not money but
rather a commitment to the cause of nature conservation.
The Board has steered the development of the Five Year Strategic Plan (2001-2005) for the organisation
which will be reviewed in 2004 to start the process of preparation of the next five year plan.
WWF – Pakistan’s Board of Directors is a body of people from all walks of life, who give strategic
direction to the organisation. The one thing common among them is the fact that they are all
conservationists, working towards the conservation of nature in the country.
A Board Member’s term is of three years, and two consecutive terms can be served by a member.
Syed Babar Ali
President Emeritus
WWF - Pakistan
Brig. (Retd) Mukhtar Ahmed
Vice President Emeritus
WWF - Pakistan Mr. Iqbal Ahmed Qarshi
President WWF - Pakistan
Chief Executive Officer
Qarshi Industries (Pvt) Ltd.
Mr. Ali Hassan Habib
Director General
WWF-Pakistan
Dr. Bashir Ahmad Wani
Inspector General of Forests
Ministry of Environment, Local
Government And Rural Development
Government of Pakistan Mr. Ahsan M. Saleem
Chief Executive Officer
Crescent Steel & Allied Products Ltd.
Dr. Feriha N. Peracha Mr. Ahmer Bilal Soofi
Advocate Supreme Court
Ahmer Bilal Soofi & Co.
Mrs. Nasreen M. Kasuri
Chief Executive
Beaconhouse School System Mr. Qazi Azmat Isa
Community Development Specialist
The World Bank
Mr. Himayat Ullah Khan
Director General (Audit)
District Government (Punjab)
Mr. Muhammad Farrukh Irfan Khan
Chairman
Irfan Group of Companies
Prof. Dr. Khalid Hamid Sheikh
Chief Executive
Babar Ali Foundation
Projects of wwf Pakistan
Forests
