PURPOSIVE COMMUNICATION
Prepared by: KRYSTYN RAEMERIKKA MAYE SIOSON
COMMUNICATION – is a process of transmitting ideas, information, messages or thoughts from one person to another.
Communication involves interaction with a wide variety of receivers.
Communication requires the sender to encode his message before delivering it to the receiver.
Communication may take place even when the other end sends verbal message and the other sends
non-verbal message.
ELEMENTS OF COMMUNICATION
SPEAKER/SENDER NOISE SETTING
LISTENER/RECEIVER MESSAGES FEEDBACK
CHANNEL/MEDIUM
ROLE OF SPEAKER/SENDER
To interpret and possibly answer the responses of the listener
To exchange roles with the listener as needed
To send ideas using words, which may or may not be supported by non-verbal signals
To develop the message as clear as possible
2 TYPES OF COMMUNICATION
VERBAL
NON-VERBAL
FOUR MACRO-SKILLS INVOLVED IN COMMUNICATION
Reading
Writing
Speaking
Listening
ELEMENTS OF COMMUNICATION
The sender and receiver can be the same person, so there may only be one person involved in the
communication process.
In face to face communication, the primary channels are sound and sight.
The best feedback is always oral response.
The communication process might experience problem if all elements are present at the same time.
FEEDBACK
Feedback is technically the same as the message.
Refers to verbal and non-verbal symbols and signals to confirm whether the message is successfully delivered
and understood or not.
TYPES OF NOISE
Physical
Psychological
SENDER AND RECEIVER
The sender and receiver should always co-exist to complete the communication process.
MESSAGE
The clarity of message is not affected by noise because it only affects delivery.
CHANNEL
The channel uses different media from time to time.
The main channel for spoken words is sound while the main channel for non-verbal signals is light.
SETTING
Setting refers to the manner at which the communication is done or the message is delivered.
Decoration, venue, design, event and way of delivery may pertain to setting.
NON-VERBAL COMMUNICATION
Non-verbal communication alone can express insights, information, and emotions.
TYPES OF NON-VERBAL COMMUNICATION
Body Movement
Paralanguage
Body Types
Attractiveness
Body Adornment
Space and distance
Touch
Time
BODY MOVEMENT
Also known as body kinetics, they might come in different categories, such as:
a. Emblems: These are body movements,which have direct translations into words.
b. Illustrators: These are used to accent, emphasize, or reinforce words.
c. Regulators: These are signs showing control of the back and forth natures of speaking and listening.
They might signal the beginning and end of interaction.
d. Display of feelings: A person’s face and body movements may convey how intense his or her emotions
are.
e. Adaptors: These are non-verbal ways used in adapting to the situation. Usually, these are implied
meanings that the speaker would like to say but choose to express them through action instead.
PARALANGUAGE
It refers to the ways of saying something. It includes such characteristics as:
Rate: speed of speaking
Pitch: highness or lowness of voice
Volume: loudness
Intonation: rise and fall of voice in speaking
Gasps: sudden inhalation through the mouth
Sigh: loud exhalation through the mouth
Throat- clearing: soft coughing
Paralanguage can reinforce and emphasize words.
Paralanguage may be negative or positive, depending on the situation and other signals.
Paralanguage refers to how words are spoken.
Paralanguage shows emotions and intentions.
BODY TYPES
Refers to the appearance of his body (e.g. shape and size). Wells and Suiegel found out the meaning of each
body type in their research.
a. Ectomorph (thin): It means ambitious, younger, more suspicious of others, more tensed and nervous,
inclined to be more difficult,more pessimistic, and quieter.
b. Endomorphs (fat): It means more fashionable, lazier, weaker, more talkative, older, more warm-
hearted and sympathetic, more good-natured, agreeable, more dependent on others, and more
trusting.
c. Mesomorph (muscular/athletic): It means stronger, more adventurous, more matured, more reliant,
younger, and taller.
ATTRACTIVENESS
People who are deemed attractive get more positive response than those who are perceived to be not
attractive. The physical attributes of a person may mean something to the people around her.
