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SWOT Analysis of Olympic Sport Association

The document analyzes the strengths, weaknesses, opportunities, and threats of a sports association through a SWOT analysis. It identifies the association controlling an Olympic sport and having skilled staff as strengths. Weaknesses include a low sport profile and few unorganized clubs. Opportunities exist in developing programs for more people and marketing products. Threats are losing coaches and Olympic sport status.

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0% found this document useful (0 votes)
179 views1 page

SWOT Analysis of Olympic Sport Association

The document analyzes the strengths, weaknesses, opportunities, and threats of a sports association through a SWOT analysis. It identifies the association controlling an Olympic sport and having skilled staff as strengths. Weaknesses include a low sport profile and few unorganized clubs. Opportunities exist in developing programs for more people and marketing products. Threats are losing coaches and Olympic sport status.

Uploaded by

munyeki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

SWOT ANALYSIS

 The sport that the association controls is an Olympic Sport.

Strengths  The organisation has a number of highly skilled people from a wide variety
of professions and trades.

 The sport has a low profile generally and attracts few sponsors

Weaknesses  The association has only a few clubs and in general they are not well
organised.

 The association has an opportunity to develop programs and events that


can be enjoyed by a greater cross section of the population and not just
the elite.
Opportunities
 The association has authored some very marketable products such as
books, manuals and videos.

 The association is losing coaches and coach education programs are not
functioning well.
Threats
 The association could lose its Olympic Sport status.

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