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SWOT Analysis of Olympic Sport Association

The document analyzes the strengths, weaknesses, opportunities, and threats of a sports association through a SWOT analysis. It identifies the association controlling an Olympic sport and having skilled staff as strengths. Weaknesses include a low sport profile and few unorganized clubs. Opportunities exist in developing programs for more people and marketing products. Threats are losing coaches and Olympic sport status.

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179 views1 page

SWOT Analysis of Olympic Sport Association

The document analyzes the strengths, weaknesses, opportunities, and threats of a sports association through a SWOT analysis. It identifies the association controlling an Olympic sport and having skilled staff as strengths. Weaknesses include a low sport profile and few unorganized clubs. Opportunities exist in developing programs for more people and marketing products. Threats are losing coaches and Olympic sport status.

Uploaded by

munyeki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SWOT ANALYSIS

 The sport that the association controls is an Olympic Sport.

Strengths  The organisation has a number of highly skilled people from a wide variety
of professions and trades.

 The sport has a low profile generally and attracts few sponsors

Weaknesses  The association has only a few clubs and in general they are not well
organised.

 The association has an opportunity to develop programs and events that


can be enjoyed by a greater cross section of the population and not just
the elite.
Opportunities
 The association has authored some very marketable products such as
books, manuals and videos.

 The association is losing coaches and coach education programs are not
functioning well.
Threats
 The association could lose its Olympic Sport status.

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