Data Analysis for Project
Tutorial
Research Model – Topic 2 Remanufactured Products
Environmental Concern
H1 (+)
Attitude towards Recycling
H2 (+)
Subjective Norm H3 (+)
Purchase
H4 (+) Recycled/Remanufactured
Perceived Moral Obligation Products
H5 (+)
Convenience
H6 (+)
Perceived Behavioral Control
H7 (+)
Consequence Awareness
Kami Memimpin We Lead
Description of Variables
Item code Variable name Source No. of Items
ENV1 to ENV4 Environmental Concern Chen & Tung (2014) 4
ATT1 to ATT4 Attitude towards Recycling Wan et al. (2014) 4
SUB1 to SUB4 Subjective Norm Wan et al. (2014) 3
PBC1 to PBC4 Perceived Behavioral Control Wan et al. (2014) 4
MOR1 to MOR3 Perceived Moral Obligation Chen & Tung (2014) 3
CONV1 to CONV3 Convenience Lee et al. (2014) 3
FAC1 TO FAC2 Perceived Lack of Facilities Chen & Tung (2012) 2
AWR1 to AWR4 Consequences Awareness Wan et al. (2014) 4
HAB1 to HAB4 Habit Limayem et al. (2003) 4
INT1 to INT5 Intention to recycle Chen & Tung (2010) 5
Kami Memimpin We Lead
Data Screening
Check for data entry errors
Can do sampling check
Can do with frequencies and
descriptives
Kami Memimpin We Lead
Reliability of Measurement Scales
Kami Memimpin We Lead
Reliability of Measurement Scales
Variable N of Item Item Deleted Alpha
Environmental Concern 4 - 0.844
Attitude towards Recycling 4 - 0.757
Subjective Norm 3 - 0.921
Perceived Behavioral Control 4 - 0.770
Perceived Moral Obligation 3 - 0.893
Convenience 3 - 0.942
Perceived Lack of Facilities 2 - 0.833
Intention to recycle 5 - 0.949
Kami Memimpin We Lead
Table Presentation
Variable N of Item Item Deleted Alpha
Environmental Concern 4 - 0.844
Attitude towards Recycling 4 - 0.757
Subjective Norm 3 - 0.921
Perceived Behavioral Control 4 - 0.770
Perceived Moral Obligation 3 - 0.893
Convenience 3 - 0.942
Perceived Lack of Facilities 2 - 0.833
Intention to recycle 5 - 0.949
Kami Memimpin We Lead
Data Entry Sheet
Kami Memimpin We Lead
Computing Variables in your Model
Kami Memimpin We Lead
After Computing 1st Variables in your Model
Kami Memimpin We Lead
COMPUTE
You will need to compute the variables in your model
In this example of Topic 2 there are 8 variables as such you
have to compute 8 times.
Kami Memimpin We Lead
After Computing All Variables in your Model
Kami Memimpin We Lead
Running Frequencies Analysis
Kami Memimpin We Lead
Running Descriptive Analysis
Kami Memimpin We Lead
Results of the Analysis
Kami Memimpin We Lead
Table Presentation
Frequency Percentage
Gender
Male 51 34.0
Female 99 66.0
Ethnicity
Malay 43 28.7
Chinese 91 60.7
Indian 15 10.0
Others 1 0.7
Kami Memimpin We Lead
Results of the Analysis
Kami Memimpin We Lead
Table Presentation
Variable Mean Std. Deviation Skewness Kurtosis
ENVIRONMENT 6.235 0.882 -2.012 7.699
ATTITUDE 5.667 1.112 -1.528 3.275
SN 4.648 1.526 -0.834 0.154
PBC 4.942 1.225 -0.750 0.776
MORAL 5.982 1.004 -1.512 4.300
CONVENEINCE 4.813 1.626 -1.145 0.795
LACK 5.377 1.357 -0.939 1.275
INTENTION 4.451 1.624 -0.640 0.033
Kami Memimpin We Lead
Running Correlation Analysis
Kami Memimpin We Lead
Results of the Analysis
Correlations
ENVIRONMENT ATTITUDE SN PBC MORAL CONVENEINCE LACK INTENTION
ENVIRONMENT Pearson Correlation 1 .431** .054 .209* .620** .065 .260** .070
Sig. (2-tailed) .000 .514 .010 .000 .432 .001 .397
N 150 150 150 150 150 150 150 150
ATTITUDE Pearson Correlation .431** 1 .544** .372** .413** .556** .035 .477**
Sig. (2-tailed) .000 .000 .000 .000 .000 .672 .000
N 150 150 150 150 150 150 150 150
SN Pearson Correlation .054 .544** 1 .719** .085 .728** -.141 .762**
Sig. (2-tailed) .514 .000 .000 .299 .000 .086 .000
N 150 150 150 150 150 150 150 150
PBC Pearson Correlation .209* .372** .719** 1 .067 .631** -.165* .635**
Sig. (2-tailed) .010 .000 .000 .413 .000 .044 .000
N 150 150 150 150 150 150 150 150
MORAL Pearson Correlation .620 ** .413** .085 .067 1 .061 .300** .035
Sig. (2-tailed) .000 .000 .299 .413 .455 .000 .667
N 150 150 150 150 150 150 150 150
CONVENEINCE Pearson Correlation .065 .556** .728** .631** .061 1 -.078 .818**
Sig. (2-tailed) .432 .000 .000 .000 .455 .340 .000
N 150 150 150 150 150 150 150 150
LACK Pearson Correlation .260** .035 -.141 -.165* .300** -.078 1 .073
Sig. (2-tailed) .001 .672 .086 .044 .000 .340 .373
N 150 150 150 150 150 150 150 150
INTENTION Pearson Correlation .070 .477** .762** .635** .035 .818** .073 1
Sig. (2-tailed) .397 .000 .000 .000 .667 .000 .373
N 150 150 150 150 150 150 150 150
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Kami Memimpin We Lead
Table Presentation
1 2 3 4 5 6 7 8
1. ENVIRONMENT 1
2. ATTITUDE .431** 1
3. SN 0.054 .544** 1
4. PBC .209* .372** .719** 1
5. MORAL .620** .413** 0.085 0.067 1
6. CONVENEINCE 0.065 .556** .728** .631** 0.061 1
7. LACK .260** 0.035 -0.141 -.165* .300** -0.078 1
8. INTENTION 0.07 .477** .762** .635** 0.035 .818** 0.073 1
Kami Memimpin We Lead
Running Regression Analysis
Kami Memimpin We Lead
Regression Analysis - Assumptions
Kami Memimpin We Lead
Regression Analysis - Assumptions
Kami Memimpin We Lead
Results with Outliers
Model Summaryb
Std. Error of the
Model R R Square Adjusted R Square Estimate Durbin-Watson
1 .876 a .768 .757 .80099 1.711
a. Predictors: (Constant), LACK, ATTITUDE, PBC, MORAL, ENVIRONMENT, CONVENEINCE, SN
b. Dependent Variable: INTENTION
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -.832 .551 -1.508 .134
ENVIRONMENT .021 .108 .011 .195 .845 .477 2.094
ATTITUDE -.029 .089 -.020 -.323 .747 .442 2.264
SN .381 .078 .358 4.896 .000 .306 3.273
PBC .113 .086 .085 1.312 .192 .384 2.602
MORAL -.153 .088 -.094 -1.735 .085 .552 1.812
CONVENEINCE .535 .065 .535 8.244 .000 .387 2.583
LACK .246 .053 .206 4.681 .000 .847 1.181
a. Dependent Variable: INTENTION
Kami Memimpin We Lead
Results without Outliers
Model Summaryb
Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson
1 .897a .805 .795 .72175 1.711
a. Predictors: (Constant), LACK, ATTITUDE, PBC, MORAL, ENVIRONMENT, CONVENEINCE, SN
b. Dependent Variable: INTENTION
Coefficientsa
Unstandardized Standardized Collinearity
Coefficients Coefficients Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) -.844 .497 -1.699 .092
ENVIRONMENT .051 .098 .028 .526 .600 .475 2.104
ATTITUDE -.033 .080 -.023 -.412 .681 .441 2.267
SN .308 .071 .293 4.317 .000 .302 3.316
PBC .106 .078 .081 1.353 .178 .384 2.606
MORAL -.181 .079 -.114 -2.273 .025 .551 1.813
CONVENEINCE .601 .060 .615 9.973 .000 .366 2.733
LACK .261 .047 .223 5.510 .000 .852 1.173
a. Dependent Variable: INTENTION
Kami Memimpin We Lead
Table Presentation
Hypothesis Variable B Std. Error Beta t-value p-value
H1 ENVIRONMENT 0.051 0.098 0.028 0.526 0.600
H2 ATTITUDE -0.033 0.080 -0.023 -0.412 0.681
H3 SN 0.308 0.071 0.293 4.317 0.000
H4 MORAL -0.181 0.079 -0.114 -2.273 0.025
H5 CONVENEINCE 0.601 0.060 0.615 9.973 0.000
H6 PBC 0.106 0.078 0.081 1.353 0.178
H7 LACK 0.261 0.047 0.223 5.510 0.000
Kami Memimpin We Lead
References
References
Chen, M.-F., & Tung, P.-J. (2014). Developing an extended Theory of Planned Behavior model
to predict consumers’ intention to visit green hotels. International Journal of
Hospitality Management, 36, 221-230.
Chen, M-F., & Tung, P-J. (2010). The Moderating Effect of Perceived Lack of Facilities on
Consumers’ Recycling Intentions. Environment and Behavior, 42(6), 824-844.
Essoussi, L. H., & Linton, J. D. (2010). New or recycled products: how much are consumers
willing to pay? Journal of Consumer Marketing, 27(5), 458-468.
Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H.K. (2014). An empirical investigation of
green purchase behavior among the young generation. Journal of Cleaner Production,
66, 528-536.
Leary, R.B., Vann, R.J., Mittelstaedt, J.D., Murphy, P.E., Sherry, J.F. Jr. (2014). Changing the
marketplace one behavior at a time: perceived marketplace influence and sustainable
consumption. Journal of Business Research, 67(9), 1953-1958.
Lee, Y., Kim, S., Kim, M., & Choi, J. (2014). Antecedents and interrelationships of three types
of pro-environmental behavior. Journal of Business Research, 67(10), 2097-2105.
Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2003). Habit in the Context of IS Continuance:
Theory Extension and Scale Development, in Proceedings of the 11th European
Conference on Information Systems, C. U. Ciborra, R. Mercurio, M. de Marco, M.
Martinez, and A. Carignani (Eds.), Naples, Italy, 19-21 June 2003.
Wan, C., Cheung, R., & Shen, G. Q. (2012). Recycling attitude and behaviour in university
campus: a case study in Hong Kong. Facilities, 30(13/14), 630-646.
Wesley, S.C., Lee, M.-Y., & Kim, E.Y. (2012). The role of perceived consumer effectiveness
and motivational attitude on socially responsible purchasing behavior in South Korea.
Journal of Global Marketing, 25(1), 29-44.
Kami Memimpin We Lead
Appendix
Appendix
1 copy of Questionnaire
Paper Cuttings
Relevant Computer Outputs
Kami Memimpin We Lead
Kami Memimpin We Lead
Thank You
