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Multiple Regression Analysis

A multiple regression analysis was conducted to predict purchase intentions. The analysis found that review accuracy, blog characteristics, and consumer behavior significantly predicted purchase intentions, while web reviews did not. The model explained 44.6% of the variance in purchase intentions.

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Furqan Mughal
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64 views1 page

Multiple Regression Analysis

A multiple regression analysis was conducted to predict purchase intentions. The analysis found that review accuracy, blog characteristics, and consumer behavior significantly predicted purchase intentions, while web reviews did not. The model explained 44.6% of the variance in purchase intentions.

Uploaded by

Furqan Mughal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Multiple regression analysis

Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 116.767 40.940 .430 .668
Web Reviews .007 .000 .052 .576 .029
Review Accuracy .002 .001 .333 .979 .000
Blog Characteristics .011 .003 .205 .686 .006
Consumer Behavior .0009 .0005 .507 1.607 .112
Purchase Intentions .052 .002 .446 .757 .063
a. Dependent Variable: Purchase Intentions

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