VI.
SPACE Matrix
Internal Strategic Position External Strategic Position
Competitive Advantage Industry
Product Quality: - 4 Barriers to Entry: + 6
Market Share: - 2 Growth Potential: + 4
Brand & Image: - 3 Access to Financing: + 5
Product Life Cycle: - 2 Consolidation: + 4
Average: - 2.75 Average: 4.75
Total X Axis Score: 2.0
Internal Strategic Position External Strategic Position
Financial Environmental
ROA: + 5 Inflation: - 4
Leverage: + 4 Technology: - 2
Liquidity: + 6 Demand Elasticity: - 2
Cash Flow: + 5 Taxation: - 3
Average: 5.0 Average: - 2.75
Total Y Axis Score: 2.25
Financial Strength Ratings
1 Cash Flow 6.0
2 Price Earnings Ratio 5.0
3 Earnings per Share 4.0
4 Working Capital 4.0
5 Liquidity 5.0
6 Net Income 4.0
7 Return on Assets 2.0
Financial Strength Total 4.29
Ratings
Industry Strength
1 Profit Potential 4.0
2 Financial Stability 4.0
3 Resource Utilization 2.0
4 Productivity, capacity utilization 3.0
5 Market Entry 3.0
6 Growth Potential 5.0
7 Extent Leveraged 3.0
Industry Strength Total 3.43
Competitive advantage 23.4
1 Market Share -3.0
2 Product Quality -3.0
3 Customer Loyalty -4.0
4 Capacity Utilization -3.0
5 Technologically Advanced -2.0
6 Global Expansion -2.0
7 Product Life Cycle -4.0
Competitive Advantage -3.00
Environmental Stability 28.3
1 Rate of Inflation -5.0
2 Barriers to Enter the Market -3.0
3 Competitive Pressure -6.0
4 Price Elasticity -5.0
5 Demand Variability -5.0
6 Price Range of Competing Products -4.0
7 Ease of Exit from Market -6.0
Environmental Stability Total -4.86
Conservative FS Aggressive
+6
+5
+4
+3
2.25
+2
+1 2.0
CA IS
-6 -5 -4 -3 -2 -1 -1 +1 +2 +3 +4 +5 +6
-2
-3
-4
Defensive -5 Competitive
-6
ES