Job Description: General Manager- Strategy
Position General Manager- Strategy
Department Corporate
Reporting to CEO
Job Purpose
Responsible for contributing towards long term strategic initiatives determined by the Managing Director,
specifically:
Identifies strategic issues and opportunities
Assesses options for addressing such issues and opportunities
Provides recommendations including risk assessment and suggested courses of action
Identifies cost saving measures
Provides a point of alignment for other strategic development across the business – networks,
demand/distribution, fleet ,alliances, ancillary opportunities, training and cargo
Develops, evaluates and analyzes short, medium and long term plans
Compiles industry intelligence, leading research & promoting stakeholder engagement
The role functions at a strategic level and will foster cross-functional collaboration, identifying best practices
and cost controls (across departments).
Key Accountabilities
1. Value stream management: Quantifies and maps the value stream including:
Develops strategies on maximizing the value of products and services through-out the value
stream, specifically:
o Ancillary streams
o Develops new markets (addresses challenge of demand & cyclic demand)
o Drives consumer loyalty
o Innovation/ technology
o New products
Identifies investment/divestment opportunities arising from value stream analysis
2. Special Projects:
Identifies, contributes and develops major strategic projects linked to cost control, revenue
generation and competitive advantage
Provides linkages between strategy and other operational/corporate areas
Inputs in strategic planning ensuring alignment between various groups
Formulates the linkage between IT strategy, resource strategy, capital and strategic plan
Compiles and disseminates industry intelligence for effective application to the business
environment (specifically relating to company value proposition and changing business models)
Conducts regular environmental scans to understand the impact on GoAir e.g.: geopolitical,
regulatory, and technological.
Produces relevant documents and strategic material for ManCom
Facilitates overall communication of Group Strategy to stakeholders ensuring support of future
strategies
Builds strategic relationships with internal and external partners who can provide industry
intelligence
pg. 1 Go Airlines (India) Ltd./2014/Research&Strategy/JD1
Job Description: General Manager- Strategy
Leads efforts on positive influence across the value chain (including with policymakers where
active engagement is being encouraged by the current govt).
Drive key areas including market insights, product roadmap prioritization, and strategic
business development.
3. Research:
The position holder provides up to date research insights to the leadership team in the following areas:
Business Trends & Industry trend analysis
Market Research
Competencies
A. Core Competencies Proficiency Level (Expert/Moderate/Basic)
1. Interpersonal Skills & Communication Expert
2. Team Management & Leadership qualities Expert
3. Entrepreneurial Innovation Expert
B. Functional Competencies Proficiency Level (Expert/Moderate/Basic)
1. Strategic thinking Expert
2. Strong Business Acumen Expert
3. Market Research, analytics and Expert
conceptualization
4. Budget & Financial Management Expert
5. Ability to understand market trends, financial Expert
data, and customer needs and assess
competitive intelligence data.
6. Statistical tools and analysis Expert
Education & Experience Qualifications
Educational Qualifications (Include additional Necessary:
certificate required, if any) Strong academic qualifications, with an
advanced degree in a quantitative discipline
(typically statistics, mathematics, economics,
etc.)
Desirable:
Tertiary qualifications in a related field
Relevant Experience (Type of roles & duration which Necessary:
an individual should have done in his/her prior Minimum 10-15 years of experience in
experience) corporate strategy, strategic consulting,
preferably in aviation/aerospace.
Track record of successfully driving major
strategic initiatives and large-scale projects
with exceptional achievements
Expertise in all areas of research (including
design research, market research and
pg. 2 Go Airlines (India) Ltd./2014/Research&Strategy/JD1
Job Description: General Manager- Strategy
quantitative research)
Proven understanding of quantitative and
qualitative research, and track record of using
data to make arguments
pg. 3 Go Airlines (India) Ltd./2014/Research&Strategy/JD1
