Polytechnic University of the Philippines
Mabini Campus, Sta. Mesa, Manila
College of Business Administration
Department of Marketing Management
A Feasibility Study of Econature Furnishings
In Partial Fulfillment of the Requirements for the Studies
MARK 4063 Feasibility Studies
PREPARED BY:
ALAO, APRIL
ARGONCILLO, MA. EDLYN
BACUD, MAY ANN
BUCAL, MA. ANA TEODORA
CATAQUIZ, SHERALYN
DE PADUA, ALMIRA LORRAINE
GARCIA, PATRICIA MAE
REYES, DHANICA ROSE
BSBA - MM 4 - 3N
Prof. Marcial Mojica
Adviser
Econature Furnishings
By:
LEADER:
BACUD, MAY ANN
MEMBERS
ALAO, APRIL
ARGONCILLO, MA. EDLYN
BUCAL, MA. ANA TEODORA
CATAQUIZ, SHERALYN
DE PADUA, ALMIRA LORRAINE
GARCIA, PATRICIA MAE
REYES, DHANICA ROSE
OCT. 2018
Polytechnic University of the Philippines
Mabini Campus, Sta. Mesa, Manila
College of Business Administration
Department of Marketing Management
APPROVAL SHEET
Econature Furnishings
A Business Plan prepared by:
ALAO, APRIL
ARGONCILLO, MA. EDLYN
BACUD, MAY ANN
BUCAL, MA. ANA TEODORA
CATAQUIZ, SHERALYN
DE PADUA, ALMIRA LORRAINE
GARCIA, PATRICIA MAE
REYES, DHANICA ROSE
In Partial Fulfillment of the Requirements in
Bachelor of Science in Business Administration
has been examined and recommended for acceptance and for oral defense
Marcial Mojica
PANEL OF EXAMINERS
Approved by the panel on oral defense held last
Accepted and approved in partial fulfillment of the requirements in Bachelor of
Science in Business Administration major in Marketing Management
DR. RAQUEL G. RAMOS
Dean
ACKNOWLEDGEMENT
The proponents dedicated their time, effort in this study, none of this would
be possible without the help of others. The proponents would like to express their
deepest gratitude to those who gave assistance throughout this journey.
Above all, we would like to thank our Almighty God, the source of wisdom
and strength, the motivation, for the guidance that gives us courage to finish the
feasibility study.
To Prof. Marcial Mojica our feasibility adviser, for his time, effort and
guidance in sharing his knowledge and wisdom for the succession of this study.
To the proponents Family, especially to the parents, for their understanding
and unending moral, emotionally and financially support during this project.
Special thanks to De Padua family for allowing us to stay in their house for
doing our feasibility studies.
To the Blockmates and Friends, for motivating each other in order to finish
this feasibility study successfully.
The Proponents
Table of Contents
Title Page ............................................................................................ i
Approval Sheet ............................................................................................ ii
Acknowledgment ............................................................................................ iii
Table of Contents ............................................................................................ iv
List of Tables ........................................................................................... viii
List of Schedules ............................................................................................ xi
Chapter 1. Executive Summary
A. Introduction ............................................................ 1
B. Name of the Company
and Nature of Business ............................................................
C. Location ............................................................
D. Company’s Vision/ Mission ........................................................
E. Feasibility Criteria
Market Aspect of the study
Technical Aspect of the study
Management Aspect of the study
Fianancial Aspect of the study
F. Limitations of the Project ........................................................
G. Major Assumption Used and Summary
of Findings and Conclusion ...............................................
Chapter 2. Market Aspect
A. Introduction ...........................................................
B. Industry Background ...........................................................
C. Demand and Supply Analysis ............................................
D. Competition Analysis and Sales Projection ........................
E. Market Research Result ....................................................
F. Marketing Plan ...........................................
Chapter 3. Management Aspect
A. Form of Business Organization ...................................
B. Organizational Structure ...................................
C. Staffing Requirements ...................................................
D. Project Timetable .........................................................
E. Manpower Requirements ..............................................
F. Legal Requirements ........................................................
G. Organizational Policies and Procedures ........................
Chapter 4. Technical Aspect
A. Project Description ..................................................
B. Manufacturing Process ..................................................
C. Equipment Requirement ...................................
D. Production facilities ..............................................
E. Store Location .........................................................
F. Store Layout .........................................................
Chapter 5. Financial Aspect
A. Major Assumption .........................................................
B. Total Projected Cost .........................................................
C. Sources of Capital and Financing ....................................
D. Preparations of Financial Statement ....................................
E. Financial Analysis .........................................................
F. Annual Sales Plan .........................................................
G. Material Cost ........................................................
H. Compensation Schedule ........................................................
Chapter 6. Social Desirability Aspect
A. Socio Economic Contribution ..............................................
Appendices
Legalities ...............................................................................................
