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Admiral Merchants Success Overview

The document summarizes recent events and activities at Admiral Merchants Motor Freight. It discusses meetings that company leadership had with agent and driver partners to get feedback on how Admiral can support their success and growth. It highlights that Admiral's focus on partnering with and serving agents and drivers has helped the company and its partners achieve their goals. Admiral's commitment to exceptional service and supporting its partners is evidenced by positive metrics like growing revenue, quality loads, driver satisfaction, and safety records.

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Brian Short
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0% found this document useful (0 votes)
560 views19 pages

Admiral Merchants Success Overview

The document summarizes recent events and activities at Admiral Merchants Motor Freight. It discusses meetings that company leadership had with agent and driver partners to get feedback on how Admiral can support their success and growth. It highlights that Admiral's focus on partnering with and serving agents and drivers has helped the company and its partners achieve their goals. Admiral's commitment to exceptional service and supporting its partners is evidenced by positive metrics like growing revenue, quality loads, driver satisfaction, and safety records.

Uploaded by

Brian Short
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

In This Issue

A Celebration of Success pg. 1-2

Agent Visit Pictures pg.3


September 2018
Midyear Review pg.4
A Celebration of Success
The Admiral Merchants Motor Freight Strategic Profile is one of the enduring
documents which guide those entrusted with the management of this
Break Safety Week pg. 4
company. It is our Vision Statement, our Core Values, and our Mission
Statement. Whenever we are confronted with a serious issue at Admiral, we IT Digest pg.5
turn first to that document for guidance.

One of the Core Values in that Strategic Profile instructs management of Escort/Pilot car policy pg. 6
Admiral to listen to our agent and driver partners and to work in partnership with them to
help Admiral achieve our goals and the goals of our partners. We do that in many ways and Trucking is at its best pg.6
in many places. While we are proud of the technology developed and managed by Tim
Neid and Dishon Smoot, we all acknowledge that we are not a technology company. Our
technology supports our efforts to communicate directly and often with our agent and Driver Visit pg.7-8
driver partners. We do that every day on the phone. We do that most days when we host
drivers who are passing through or near the Twin Cities, and we do it in various face-to- Accounting Corner pg.9
face meetings we have with our agent and driver partners throughout the year.

Recently, members of the Admiral team met with a number of our contractor and agent Credit Tips pg.9
partners at our annual driver appreciation BBQ in London, Ohio. You will see a number of
photos from that event in this issue of Ship’s Log and on a number of Facebook pages, Social Connections pg.10
including my own. It was great to see everyone and to listen to the stories of our success. I
am especially grateful to the contractors and agents who told me of the many instances of
support each had received from more than one member of the Admiral Merchants team. New Voice pg. 10

In addition, our Sales teammates – Brent Layton, Mary Alfano and Tim Burke – spend Safety driving awards pg.11
significant amounts of time meeting with agents in their offices, their homes and in cafes
adjacent to those places. Each of those calls is directed to reminding our agents that every
member of the Admiral Merchants team is committed to their success. At almost every Update from Safety pg.12
one of those meetings, Brent, Mary and Tim are thanked by our agent partners, often with
the observation that Admiral Merchants is the best carrier any of those agents has ever BBQ 2018 pg.13-15
represented!

I would be remiss if I did not mention Admiral’s peripatetic Director of Recruiting, Wes Special OPS pg.16-17
Dyer. I think I talk to Wes two or three times a week and I believe he has never been in the
same place twice. While the main challenge Wes faces is recruiting drivers to apply to
Communication & Commitment
Admiral Merchants, he also believes that a significant part of his job is to follow up with
those who have recently joined us. While most in the industry confront a serious driver pg.18
shortage, the Admiral fleet has grown significantly this year. Thanks to Mike Griffin, Kim
Nelson and Bonnie Bley in Contractor Services for the great job of processing those Top 20 Drivers by Equipment
applications generated by Wes and by other referrals. However, when Wes talks to those
Type YTD pg.19
contractors who have recently joined us, he is almost always reminded about the great job

Top 20 Agents YTD pg. 19

Continued on next pg.


A Celebration of Success Cont.

we do for the drivers after they join us. Almost all are assigned to Operations Manager Rob Zempel, who works diligently
to insure that every contractor’s transition to Admiral Merchants is smooth.

Finally, I spend a lot of time on the road with various members of the management team, visiting with our agents across
the country. In early May, I visited Admiral Agents in Alabama, Mississippi and Texas with Mary Alfano, Tim Neid and
Doug Milroy. In mid-July, I visited agents in West Virginia and Ohio with Brent Layton, Doug Milroy, Megan Erickson,
Kelsey Rossow and Tim Neid. Finally, in early August, I visited agents in Montana, Wyoming, Oregon, California and New
Mexico with Tim Burke, Doug Milroy, Tim Neid, Tom Bobrycki and Jim Bemis. At every stop along the way, we discussed
with our agent partners how Admiral Merchants could help each agent grow that agent’s business. At every stop along
the way, we were reminded by our partners of the great job that members of the Admiral Merchants team were doing.
At every stop, we were reminded that, again, Admiral Merchants is the best carrier any of these agents has ever
represented.

What’s the common thread here? The common thread, I believe, is that we are visiting our partners on their turf, asking
every one of them what we can do to support them, and meeting their needs with superior service. In doing that, we are
helping our agent and driver partners realize their dreams of running a successful small business. That is exactly what we
are called to do by our Strategic Profile.

This doesn’t happen by accident. We are indeed very fortunate that this year we are working in one of the best economic
environments for trucking in the memory of those of us with gray hair. But that is not all. In fact, the Admiral Merchants
team is delivering on our promise of exceptional service. Every one of us works hard at our job with the hope of helping
our partners realize their goals, realize their dreams. From that, every member of the Admiral Merchants team takes
great satisfaction.

So as we say every time we meet with one of our partners, “Thanks for the business.” Every one of the agents and every
one of the contractors we work with could take their business elsewhere. They choose Admiral Merchants, I believe,
because of the quality of our service, because of the reputation we have for quality service. It is our job to deliver on that
promise every day, and I believe every member of the Admiral Merchants team does. So, to every member of the Admiral
Merchants team, thanks for what you do. Thanks for your commitment to every one of our agent and driver partners.

Brian P. Short,
President & CEO
Agent Visit Pictures
MIDYEAR REVIEW
We are all aware that 2018 has been a fantastic year for Admiral. Some of the more obvious metrics such
as revenue, quality of loads available, or driver satisfaction is visible to all within the organization. A driver
or agent doesn’t need to sit in on our monthly status meetings to know that 2018 has been rolling along
like no year prior. But many of you are not privy to the claims department’s numbers. I am happy to report
that Admiral Drivers have been just safe as they were successful the first half of this year. A few examples:

 Our cargo claims rate has been dropping annually, and it has reached a new low of 0.064%
 Our DOT recordable accident rate is at 0.33%--the lowest it’s been in a decade.
 Our preventable accidents are at the second lowest rate they’ve been in the last five years.
 Our cash reserve for claim payments is rising (meaning we’re paying out at a lower rate than we budgeted for).

I have the pleasure to work with such high level professionals who make my job so much easier. I usually say that we can
always do more to reduce our exposure, but these results call for an unqualified thank you and congratulations. I won’t
bring up how dash cams create great evidence in contested claims, or how we can always take a second look on the
condition or securement of cargo before leaving the shipper’s yard. This isn’t the time to bring up defensive driving
techniques that can help avoid accidents caused by other drivers. This is just a time to let all of our Admiral drivers know
that they have done a great job this year. Thanks again for all you do.

As always, if you are involved in an accident, incident, or have a cargo issue, the Claims Department is here to help you 24
hours a day, seven days a week at the following numbers: 8:00 AM-5:00 PM (CST) -- 800-972-8864 ext. 8191 Outside of
business hours – 612-991-5923.

Mark Dooley,
Director of Claims Management

Break Safety Week Sept 16-22


Take advantage of this great opportunity to get a free brake check done. As you know DOT’s minimum brake requirement is
nd
43.5%. What are yours? Stop in now until Sept 22 to see! Save yourself money, time and the hassle of a failed road-side
inspection with unnecessary CSA points. Thank you for staying safe and taking pride in having perfect equipment.
IT Digest
Select All checkbox (Pre-selected): A Dynamic Code change will be going out tomorrow for Posted Loads. Many
have expressed frustration regarding updates made to date and or deleting posted loads. In an attempt to make
updating your load dates and content easier and faster to manage, we have added a Select All option for
Updating Dates, and deleting posted load information. For example if you need to update the date for all loads
listed, you can simply check or mouse-click the Select All box and then update the date once, and all loads
subsequently will be updated as well. Please (see below)

Select All checkbox (Post-selection): Select all, then Update Date or Delete. As displayed below (See below)

Dishon Smoot,
IT Specialist
Escort/Pilot Car Policy
If you are using a pilot car service for your trip, please make sure they are on the Preferred Pilot Car List, or make
sure that they are set up and have everything on file to run with Admiral. The Preferred List can be found under
the Permits tab on the Admiral website. If you pay an escort directly they still need to be set up with Admiral.
Once you pay them, make sure you Transflo a copy of the escort invoice in with your paperwork with the invoice
marked PAID, and call us to let us know you are sending in the invoice so we can reimburse you correctly. If the
pilot car company is going to invoice us, please call us to let us know you had an escort on the trip so we can make
sure all invoices are accounted for and avoid having to rebill the trip later.

If you want to use a pilot car company that is not set up with Admiral, just have them get in touch with us and we can get
them set up fairly quickly so you can use them for your trip. If you use an escort that is not an approved pilot car company,
you will not be reimbursed for the amount. The reason we require them to be set up with Admiral is so that we can ensure
they are running with the correct amount of insurance and to make sure that Admiral is covered if anything happens. Please
let us know if you have any questions.

Megan Erickson,
Permit Manager

Trucking is at its Best


I hope everyone is having a great year, 2018 is shaping up to be one of the best years in history for Admiral
and our partners. Freight rates are at an all-time high, and abundant in Specialized Transportation.

The Admiral Contractors are making more money this year, and we are more productive now with each
tractor that is leased on to Admiral than we have ever been, compared to any other time in the history of this
company. We are “Making Hay While the Sun is Shining”. We all also understand that these high rates will NOT last
forever! I would like to say that we will be able to have a few years of this, but, there is no crystal ball or guarantee that
these rates will continue at this level, next year or next month. If there is one guarantee that is certain, it is that we can
count on there being continuous changes in the Trucking/Transportation Industry, as history as always shown us.

Settlements are larger and better than ever, and it’s easy to say let’s enjoy some extra time off. Your time off is so
important to your family and yourself, here at Admiral we want you to have your well-deserved rest! I believe that we also
must all remind each other that change does and will happen, and we must plan for that. When the freight rates do go back
down, will you be ready? Will your tire and maintenance accounts be heathy enough for the next break down? Will your
trailer decking be in good shape? Is your engine going to last the next 3 years? These items and many more jump out and
surprise us when we least expect it. Will you be prepared? Admiral is always concerned for our Contractor partner’s
business stability, and well-being. After you have had your well-deserved time off, take caution in taking those few extra
days off, plan ahead and think about those surprises and changes that most assuredly will jump out at us, as they always do
and be prepared for it. Now is the time to “Make Hay while the Sun Is Shining.”

As we end the summer driver season I want to thank each and every one of our Contractor partners for keeping the
motoring public safe. Please double check your daily inspection and drive safe.

Doug Milroy,
Vice President of Operations
Driver Visits
If you have a load that brings you through Minneapolis, MN, Admiral would love to host you for a visit! Just give us a call
and we will gladly assist you in finding the best place to park your truck, and arrange a free taxi (or uber) for you. We will
show you around the office so you can stop at each department, and put faces to all the people that have helped you here
at Admiral. We will get you any supplies you need, and someone from the office will treat you to lunch!

We love visiting with our drivers and agents, so if you’re ever in the area and can make it work, please know you are always
welcome!
Below are some of our drivers that have visited lately
Driver Visits cont.

Angi Weicherding, Diane & Scott Ellis


Accounting Corner
Greetings from the Accounting, Processing & Settlements Departments. We would like to introduce Shelley
Stenson. She has recently accepted the position of Senior Staff Accountant and will be assisting with loans and
any questions that driver and agents may have. Welcome Shelley!
MAINTENANCE ESCROW
As we review the first eight months of 2018 at Admiral we again encourage each contractor to add to or set up
a maintenance escrow. As tires and maintenance are always an expense that can get out of hand we encourage
you to set up a weekly settlement deduction as a maintenance escrow. We have many contractors that have
maintenance escrows and when they need the money to pay for a major repair, the money has already been set aside. It’s
a great way to eliminate a lot of uncertainty in your business knowing the maintenance of your truck has already been paid
for as well as saving interest costs on loans that may be needed.
ONLINE DISPATCH HELP
Attention all Agents – we wanted to remind you that the website has a great way to keep track of your billed load
information. When you are in the Truck Dispatch Console, click on the Bill Order Tab. This will list all of your trips that have
been billed and will include a printable dispatch sheet showing the actual amounts billed. The dispatch sheet will include
permits, escorts and accessorial charges. This will assist you in tracking the breakdown of each individual load.
NEW OWNER-OPERATORS
As new members come aboard it can be overwhelming getting to know our processes as it may be different from your
previous carrier. With all of the paperwork, emails, orientation and getting information from our webpage, there is a lot to
learn. When in doubt, give us a call! Knowing you can contact us and actually talk to a person is a service we happily
provide. Have a safe and prosperous fall!! Thank you for all you do!

Kelsey Rossow,
Controller

Credit Tips
Below are a few reminders that will help your business
 Do not commit to giving credit to your customer until the credit department has completed the
credit approval process. Please keep in mind that Admiral requires credit approval by the credit
department on all new customers.
 If your customer is compliant with Admiral’s credit policy and credit is granted, you will be
notified that the account has been set up and you will be given the customer number and the
customer’s credit limit by the credit Specialist working on the application.
 If credit is not granted to the customer, as per Admiral Credit policy and guidelines, the load may possibly have to
be shipped on an Advanced Payment basis. Any loads will have to be paid for in full before the driver picks up the
load.
 If a customer is identified as a NO load, NO APR customer as per Admiral Policy and guidelines, we will not be able
to accept any loads. You will be notified by the credit specialist as to the customers’ status and how to respond.
 Admiral policy states that a customer in business less than six months can only ship with Admiral on an APR basis.
 Customers in business six to twelve months must complete the credit application and the owner must sign the
personal guarantee in ordered to be considered for credit with Admiral as per policy.

Pat Gegner,
Credit Manager
Social Connections
Like us on social media!!

Have you noticed these logos on the bottom of our emails?


Why would Admiral want you to follow them on social media?

Well, it seems like that is where people who are interested in our business like to hang out and it compliments our website.
It’s where we get to know each other in a relaxed environment. We can make jokes and have fun with people in all corners
of the country. It lets us feel connected with those we encounter in our travels and share our ideas and pictures. We can
send our compliments, thumbs-up, and warm thoughts when needed and we are in touch with our extended Admiral
family.

Economically, it promotes all we do. Others seeing this kind of camaraderie want to be part of it. This must be a really great
company to be involved with if these people take time to communicate with each other. We are promoting what we do
best, deliver Customer Service in the Transportation Industry.

We learn from what you post. If something good is working for you we can promote it to other followers. If something is
not working, we can see what others are doing to correct or bypass the problem. We build a network that helps all of us be
better.

If you haven’t already, take a moment and go to Facebook, Twitter, or Instagram and check us out and don’t forget to “like
us” on social media!

Karen Preusser,
Legalization Specialist

Don’t forget the ease and convince of Social media on the go! Staying connected with Admiral social media updates is one download away. Please
remember to never text and drive!

New Voice
You might have noticed a new voice on the phone. I’m Kelsea Briggs and I’m the new receptionist at Admiral. I
recently graduated college and am excited to be working full time. When I’m not at work, I enjoy spending time
with my two dogs Thor, and Scrambles, and my hamster Mr. Noodles. You can also find me playing video games
(Zelda is my all-time favorite.) Since sports season is on us I will share that I love watching college basketball… GO
SPARTANS! And I’m a big fan of the Lions (even if they are bad). I’m very excited to be a part of the Admiral team;
everyone has been so kind and welcoming! I look forward to working with you all.

Kelsea Briggs,
Front Desk Representative
Safe Driving Awards
Congratulations to the following drivers who earned Safe Driving Awards for the months of July 2017-Sept 2017
To be eligible for a Safety Award the following criteria must be met
 A current driver in good standing with Admiral for each 12 month period after your date of lease.
 No preventable accident or unreported accidents/incidents.
 No cargo claims or unreported cargo notations.
 No roadside inspections with out-of-service violations.
 No moving violations (citation or noted on a roadside inspection)
 No more than 50 CSA points.
 Must be in good standing in all areas of Safety and Compliance as defined in Admiral’s policies and procedures.

Thanks again and Congratulations to the following drivers for achieving another year of safe driving!

Seven
Twenty Donald “Jack” Stevens Two
Bobby Short Gary L. Fellure Joseph Ammons
Seventeen Daniel G Mcnulty John Keck
Mark Guinup Six Edward McCoy
Garry Harlan Percy Bellows Steven McNally
Mark Harlan Bill Newman Roberts Mayfield
Sixteen Roy David Tidwell Raymond Semrau
Danny Oliver Five Darryl Tasker
Fourteen Brett Copeland Wenona King
Timothy Cunningham Robert Partee
Dennis Harlan
Carol Stevens Aaron Ratliff
Thirteen
Barend Dewit Four One
Matthew Beaty Scott Albright
Twelve
Larry Cutter, Sr. Walter “Wally” Bialous
Marci Ketterer
Alfonso Fleites Moises Chalita
Eleven Mark Kurtz Emery Goin
Wesley Wyatt Roy Murphy Sterling Hall
TEN Allen Trostle William Hensley
Tadeusz Karas Mona Van Krieken Gregory Kastenschmidt
Nine Joe Bullock Phillip LeBlanc
Jerry Ketterer Three Gavin Porter
Robert L Norris Charles “Travis” Boardman Felipe Ramirez
Eight Raymond Bryant Rich Robinett
Scott Ellis Randall Carter Ronald Scott
David Korhonen Timothy Lancaster Donald Sorrells
Michael Ryan Danny Locke Roumen Tzankov
Rebecca J Marlin Glen Schoenherr Thomas Weidner

I wanted to give a quick update as to where we are on the Safety awards. I have started working on July – December of
2017. I am happy to say July, August and September have been completed and sent off to the award center. I am working
daily and will have 2017’s completed by the end of September. With that being said, I will have 2018 cleaned up by the end
of the year. Thank you all for your continued patience. It’s coming!

Angi Weicherding,
Safety Specialist
Update from Safety
Welcome Angi Weicherding:
We have a new Safety Specialist in the department! Many of you have already met Angi in person or on the
phone, but if you haven’t, please take the time to call and say Hello! She has been active with the MTA Trucking
Skills Competition and has driving background. Angi has jumped in with both feet and already impresses everyone
with her energy and professionalism. She is a great addition to the department and to the Admiral team.

CSA scores:
The majority of our contractors have excellent CSA scores, and more than half of the roadside inspections we
receive have no violations with points. I would very much like to thank all of those contractors who have represented
Admiral with such great professionalism and dedication. While our current CSA scores are too high, without those
contractors our scores would be even higher. The current Vehicle Maintenance score is at 90%, our HOS score remains at
73% and our Unsafe Driving score has climbed to 28% as of July 2018. Because of these scores, we continue to have a
“must inspect” rating for roadside inspections. These scores are percentile rankings that compare us to our peers.

To help illustrate what this means I will show how we compare to some of our peers. The percentile rankings are derived
from our measure which is calculated by dividing our total points by the number of inspections. Our measure for Vehicle
Maintenance is currently 4.43. Here are the measures of some of our competitors - Greatwide Dallas Mavis, 3.94 – Jones,
3.53, Keen Transport, 1.64 – ATS Specialized, 1.69 – Mercer, 2.99 – and Landstar, 2.58. Our measure for HOS is currently
0.27. Here are the measures of our competitors – EW Wylie, 0.11 – Buchanan Hauling, 0.06 – Bennett, 0.25 – and Mercer,
0.10.

Our measure for Unsafe Driving is currently 1.68. Here are the measures of our competitors – Packard, 1.11 – Greentree,
1.53 – CRST/Malone, 1.44 – Maverick Transportation, 1.15 – and Keen Transport, 0.78.
We need the help of all of our professional contractors to solve this problem and improve our scores. These scores affect
each and every one of us. Please help your fellow Admiral contractors to achieve clean inspections and lower our CSA
scores.

Push Rod Travel Indicators:


If you have not already ordered and installed a set of the free Push Rod Travel Indicators, please call your freight
coordinator and ask for a set to be sent to you. Admiral is providing these helpful tools to you at no cost in an effort to
reduce brake adjustment violations.

Personal conveyance:
I have written about this in past articles, but the FMCSA has provided some new guidance which may prove to be helpful.
Please note the following changes to the criteria for Personal Conveyance usage effective 6/1/2018;
1. The provision that the trailer must be unladen or detached no longer applies
2. You still may not advance yourself, with the exception of advancing from a shipper or consignee to the nearest
safe haven for a rest period.
3. You still may not conduct any trucking related activities, such as buying truck parts or taking the vehicle to be
serviced.
4. You must be Off Duty immediately prior to, and immediately following any Personal Conveyance period

As always, personal conveyance can be used on the ELD and the amount of miles traveled is not restricted by DOT
regulation. However, the DOT does ask Admiral to account for all instance of personal conveyance in excess of 25 miles.
Therefore Admiral does limit the miles to 25 per day on the ELD. This does NOT mean you cannot use personal Conveyance
for longer distances. If you go beyond the 25 mile limit you simply need to call either Suzanne or myself at the corporate
office and we can adjust your log after we confirm the circumstances.

If you have any questions about the ELD program, CSA scores, Personal Conveyance or Admiral Merchants Safety policies,
call Paul @ 800-972-8864 ext. 8140, Angi @ext. 8136 or Suzanne @ 8169.

Paul Hinrichs,
Safety Director
2018 Driver BBQ
th
On Saturday, August 18 , from 11am to 4pm, Admiral hosted its annual Driver Appreciation BBQ at the Speedway
truck stop in London, Ohio. Earlier in the week, it looked like the weather was not going to cooperate with us, but
thankfully, on the day of the event; Mother Nature was in a good mood and provided us with beautiful weather.

This year’s BBQ was one of the best-attended events we’ve ever held; with between 90 and 100 people, including
drivers, agents and office staff, all came together for the day. Admiral staff in attendance was: Brian Short, Doug
Milroy, Brent Layton, Mike Griffin, Tim Neid, Paul Hinrichs, Angi Weicherding, Karen Preusser, Rob Zempel, Missy
Swenson, Matt Bunnell, Tim Burke and Wes Dyer.

For the second time, we had the event catered by JP’s BBQ from Columbus, OH. The food was delicious and enjoyed by all.
Owner, Carol, and her staff, were on site to tend to our every need. They cooked up brisket, pulled pork, and oversized
chicken legs, along with all the fixings. And we must not forget the brownies for dessert. Oh boy! Was it delicious!!

The event always provides a great opportunity for the team to get together with some of our drivers and show them how
much their hard work is appreciated. We raffled off lots of great prizes and every driver who attended also received 4 free
load straps. Some of our agents also attended and were able to connect with many of the drivers. For those who couldn’t
make it this year, we hope to see you all next year.
Thanks to all who came and a special thanks to those who helped organize and set the event up. Your help was very much
appreciated. We look forward to seeing everyone next year!!

Mike Griffin,
Director, Contractor Services

Pictures from BBQ


Pictures from BBQ cont.
Pictures from BBQ cont.
Special OPS

Dave Saunders (6518) and Mark Barrett (5391B) were


helping load equipment to help fight the forest fires in CA
(for FEMA). It’s great to see a community come together
to help those in need!

Todd Bennett (6977) out of Fenelon Falls ON. This is


nd
Todd’s 2 load at Admiral. It is a Loadall 33,100 lbs.
going from Pooler GA to Winnipeg MB.

Guy Fontaine (6468) Manitoba. Load of Vermeer


Balers Picked up in Pella, IA delivered in Glaslyn, SK.
Agents (2453) Jerry and Christine, Des Moines IA.
Special OPS cont.

Tim Pate (6883) Markdale, ON. Milling machine picked up


at Gartshore Hydro Power Generating Station Montreal
River Harbor, ON Delivered Milwaukee, WI. This gravel
road is 10km long off the main road to get to the dam.
Agent (4013) Mike Anderson, East Troy WI.

Bubba Taylor (6950) and Bob Rennie


(5639B). Fuel tank picked up in Nisku AB
to Seattle WA. After unloading the
tanks went right on to a barge heading
to Alaska. Dimensions: 49’ 5” L, 11’
8”W, 15’ 7” H.
Communication and Commitment
With business levels as strong as it has been in recent time or possibly any time. The level of communication
and commitment between us as business partners must be equally as strong. With advancements in
electronic written communication, the days of miscommunication should be all but over. With smart phones
and text there is no reason to not send the load information in a written electronic format. A copy of the
driver friendly truck dispatch can be saved and emailed or snap a picture and send it over a text. Additionally,
if there is a rate confirmation do the same.

In signing a confirmation as an Agent for Admiral you are agreeing to the all requirements on that document
(load time, delivery time, special equipment requirements, terms etc.) If those are not communicated in
writing to the driver and they are not met, that’s when miscommunication happens. Send an electronic copy to the Driver
and make sure he or she reads it. This protects all parties involved from an unpleasant situation.

That covers the dispatch part; now let’s talk about changes after the load is on the truck. Any deviation from the original
rate confirmation requirements must be agreed to in writing before the load is off the truck. This is an issue that is more
prominent when dealing with freight brokers. Most of us have had an experience with an issue of this type. Do not accept
“get the load delivered then we’ll figure it out’, Get something in writing now. If you are having trouble resolving an issue
before the loads is delivered… you will still have one after it is delivered too. If you get involved in situation like this and
need help reach out to your Sales Rep at the time its happening, not after load is delivered. Also, communicate all the
changes to the driver via email or text.

Admiral has focused over the years in having customers that are willing to pay above average rates. We’ve built these
relationships by providing the excellent service they want and avoiding the service issues (no shows, late deliveries etc.)
associated with using cheaper carriers.

Our goal as a Company has always been to deliver excellent transportation services. As many of our Agents know,
Customers regularly over the years have come to us to re-negotiate their rates, with the goal of saving them money. And
after all these years of dealing with this now is the time for us to go to them and ask for an increase, the market has never
been more in our favor. As an Agent you know your Customers better than anyone and you may be reluctant to ask for an
increase, but think of where your rates are compared to the market? It could be time to talk to your Customers and the
Admiral Sales team is here to assist. Please reach out to us.

With the lack of truck capacity to cover the loads available the “spot market” rates are more prevalent than ever. As
Contractor/Driver after making a Commitment to an Agent for your next load you may be offered a “better” load and be
tempted fall off your existing load. In reality, is there really a true “better load” than the one you have committed to? As in
giving the load back to an Agent, they in turn are giving it back to their Customer. Is this one seemingly “better” load worth
tarnishing your reputation with our Agent community? Is this one load worth making Admiral Look just like those other
Carriers the Customer chooses not to use? Is that one load worth jeopardizing your reputation with an Agent and Customer
that will still be loading you with good paying loads when business levels off or slows down again? Probably not.

As business partners we must be committed to one and other to insure our mutual success. We should all practice strong
timely and accurate communication and live up to our commitments to maintain our “Tradition of Integrity”.

Brent Layton,
Sr. VP of Sales
Top 20 Drivers by Equipment Type YTD
Flatbed Specialized Step Deck
5853A Jack Schott 6210A Joelyne & Charles “Travis” Boardman 5853A Jack Schott

3726C Omer Wayne Overby 5680A Tracy & Daniel Hawkins 6838 Susan & Daniyel Jones

5958A Daniel Bigboy 5414A Diana & Ricky Stovall 3876 Teresa & David Kern

6749 James Jones 6724 David Conn Sr. 4424 Franklin “Chad” Keng

4293 Donald Skelton 5517A Carol & Donald “Jack” Stevens 6204 Susan & Donald Patterson

6725 Joe Sweat 6773 Janet & Larry Blevins 6256A Wieslaw Rams

5555 Jeffrey Smith 5664A Andy Davis 6145 Ronald Baird

6225 Richard Brent 5427A Portia & Anderson Mantooth 6853 Dennis W. Smith

5467D Michael Nichols 5700 Timothy Lancaster 6593 Mike Neuteboom

6714 Joseph Kierpiec 4195D Marci & Jerry Ketterer 5943 Jeffrey Winters

6556A Daniel McCumbers 6404A Ronald Scott 6730 Blake Wamsteeker

5291 Michael Zavodsky 5920 David Conn Jr. 3567 James Murphy

5321B David Korhonen 4241A Robert Norris 6859 Keith Herrington

6446A Aaron Ratliff 6541 Eileen & Darrell Carpenter 6768 Richard Dueck

4669 Matt Rocha 5710A Thomas Grimes 5642C Robert Sulzbach

3994 Royal Elwess 6158 Danny Adams 5716A Alfredo Sainz

6715A Randall Kissick 6518 David Saunders 5639B Robert Rennie

5099A Brent Smith 5863 Rodney Schnelle 6589A Pierce Kidd

2467A Brian Cisler 5737 Phillip Carter 6078A Yvan Arsenault

6789 Barry Wayt 6837 Galen Andrews 5738A Patrick McCarthy

Top 20 Agents YTD


1. 2048 LDM Enterprises Edgewood, NM
2. 2476 Singleton Transport Services Winchester, KY
3. 3017 Gary Fellure Grove City, OH
4. 2248 T&M Transportation Lawrenceville, GA
5. 3399 Harold G. Sparkman Kenova, WV
6. 2995 Cliff Wilkinson North Canton, OH
7. 2609 A Dispatch Service Romulus, MI
8. 3235 Hawk Transportation INC New Braunfels, TX
9. 3601 Vectra Heavy Haulers Mississauga, ON
10. 2631 Allan Brown Belleville, ON
11. 3612 C&H Transport Logistics Alpine, CA
12. 2198 TEC Logistics INC Woodland, CA
13. 2664 Cara L Bowen Chesterfield, MO
14. 2442 Mags Logistics Remington, IN
15. 2276 SRE INC. Sarasota, FL
16. 3168 Robert M Mackay CO IRMO, SC
17. 2963 Judy E. Hillegas Everett, PA
18. 2679 Tommy Strickland Meridian, MS
19. 3615 Turner Transport Rosedale, CA

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