UNIVERSITY OF MAKATI
J.P. RIZAL EXTENSION, BRGY. WEST REMBO, MAKATI CITY
Final Paper Product Development
COCO’S HOLDER
Image here
Quennie Rosely F. Laoag
Cecilia Lagang
III-CMM
Professor’s Name:
Dr. Susan L. Villaruz
Table of Contents
List of Tables Pages
CHAPTER I. EXECUTIVE SUMMARY
1.1 Historical Background
1.2 New Product Innovation
1.3 Location (Place, Map)
1.4 Promotion (Advertising)
1.5 Price
CHAPTER II. INDIVIDUAL PRODUCT DECISIONS
2.1 Product Attributes
2.2 Branding
2.3 Packaging
2.4 Labelling
2.5 Product Support
CHAPTER III. New Product Development Strategy development
3.1 Idea Generation
3.2 Idea Screening
3.3 Concept Developmemnt and Testing
3.4 Marketing Strategies and Development
3.5 Business Analysis
3.6 Product Development
3.7 Test Marketing
3.8 Commercialization
CHAPTER IV. BUSINESS PLAN
4.1 Vision
4.2 Mission
4.3 Objectives
CHAPTER V. PRODUCT DEVELOPMENT BEGINS
5.1 Introduction
5.2 Growth
5.3 Decline
CHAPTER VI. CONCLUSION AND RECOMMENDATION
6.1 Attach Survey Questionare
6.2 Reference
6.3 Resume
Chapter 1 Introduction
The history of the crayon is not entirely clear. The word "crayon" dates to 1644, coming
from craie (chalk) and the Latin word creta(earth).[3]
The notion to combine a form of wax with pigment actually goes back thousands of
years. Encaustic painting is a technique that uses hot beeswax combined with colored pigment to
bind color into stone. A heat source was then used to "burn in" and fix the image in
place.[4] Pliny the Elder, a Roman scholar, was thought to describe the first techniques of wax
crayon drawings.
This method, employed by the Egyptians, Romans, Greeks and even indigenous people in
the Philippines, is still used today. However, the process wasn't used to make crayons into a form
intended to be held and colored with and was therefore ineffective to use in a classroom or as
crafts for children.
Contemporary crayons are purported to have originated in Europe where some of the first
cylinder shaped crayons were made with charcoal and oil. Pastels are an art medium having roots
with the modern crayon and stem back to Leonardo da Vinci in 1495. Conté crayons, out
of Paris, are a hybrid between a pastel and a conventional crayon; used since the late 1790s as a
drawing crayon for artists.[8] Later, various hues of powdered pigment eventually replaced the
primary charcoal ingredient found in most early 19th century product. References to crayons in
literature appear as early as 1813 in Jane Austen's Pride and Prejudice. Joseph Lemercier (born
Paris 1803—died 1884), considered by some of his contemporaries to be "the soul
of lithography", was also one of the founders of the modern crayon. Through his Paris business
circa 1828 he produced a variety of crayon and color related products. But even as those in
Europe were discovering that substituting wax for the oil strengthened the crayon, various efforts
in the States were also developing.
Chapter 2 Location
Paris
Where the first crayon originated
Chapter 3 Promotion
We could learn a lot from crayons, some are sharp , some are pretty , some are dull. When others
bright. Some are weird names. But they all have learned to live together in the same box.
Chapter 4 Price and Packaging
Each crayon is carefully examined and inspected before being shipped off to your home. All the
passed crayons are wrapped with paper labels.
Chapter 5 Individual Project decisions
Products attributes:
From crayon to a candle that can light your life, gives light and brightness to our life. This product
can be a decoration in home and also give to our loves ones. The candle is very important to us
when we don’t have a electricity it gives as light, and candle trends also in the month of November
when were in remembering our love ones that are in heaven.
Branding:
Mesyl crayon candle Mesyl is from my name being unique is the one asset to become a successful
in business industry.
Labelling:
Logo
Color
Barcode
Price tag
Caution:
Burn within sight
Stay away from children
Keep away from combustibles
6 New Product
6.1 Idea Generation
The first product that comes in my mind is bag, clothes, tumbler and phone case. And I realized
that many are doing that products so I guess to make product different to them. The product that
can I innovate is a crayon from a colored candle that will trends over the country.
6.2 Idea screening
Completely new and different
Affordable
Give as light
Fast produce and distributes
6.3 Concept devt and Testing
Logo
Need to understand how customer right respond to your logo.
Price and upgrades
Planning to offer consumers on incentives for upgrading to a new product or service, develop
upgrade test to see if your new product line will result in a boost in sales.
Social media campaign
Promote an product or service
Build brand awareness
Create a sense of community
Ad concept
Does your marketing messaging resonate with your target audience.
6.4 Marketing strategy
Create online page
Take it to the street
Website
Flyers
6.5 Business analysis
Procedure:
1. Unwrap the crayon
2. Melt the crayon
3. Pour the melted crayon to the mini jar or bottle
4. Last cool down the crayon
5. packaging
SWOT Analysis-
Strengths Weaknesses
· Well known brand with loyal customers · Expensively priced
· Product quality · Purchases are based on discretionary spending
· Sold in other chain retailers · Logo use for brand recognition
· Candles are consumable products · Very specific market demographic
Opportunities Threats
· Market scented soaps and lotions · Kringle Candle Company
· Partner with spas or massage chains · Several other cheaper brands
· Open more Yankee Candle Villages
Costing:
Packaging = 5.00
Crayon = 15.00
Yarn = 5.00
Mini glass = 10.00
Total cost = 30.00
Mark up:
Selling price = 45.00
Profit = 15.00
6.6 New Product
I innovated crayon into a candle because crayon is also made by wax and making a candle the
ingredients is wax.
6.7 Test Marketing
I will conduct a survey and test the product to know if this product is working and if other
people like it
6.8Commercialization
If you don't have a candle, but need some light, make a candle from a crayon! It's easy to do, plus
each crayon burns about half an hour.
Chapter 7 Business Plan
7.1 Product development begins
I. Introduction
Mesyl candle begins 2017 a kind of candles that comes to a crayon , create by creativity
creation with different colors, that can brings light to our life.
II. Growth
The Candle Industry is one such sector that is booming. Experiencing excellent annual
growth, high consumer demand, low investment required and high returns, the Candle
Industry is a recommended investment.
III. Maturity
The sales is slow down because some of them use candle only when we don’t have a
electricity and also use it when in November
IV. Decline
When sales turning into decline we will gave a 50% off to our product and other
promotion like buy one take one, 10% off buy two get one.
Chapter 8 Recommendation
To many candle lovers the passion only requires them to light the candle with a match and watch the
beauty of the candle light up through the room. If only it were that easy for those of us making the
candles and providing the materials. The burning of a candle can be a magnificent event for the end user
when the candle is made properly and performs to the end user’s satisfaction.
However, when you begin to pour candles, you quickly learn that this is not an easy goal to achieve.
While the color, the design of the candle are very important factors and basically are what sell the candle,
I think the overwhelming concern to the producer is that it burns safely for the end user. When making
candles of any type, safety should always be the operative word both in terms of the manufacturing
process and when the candle is burned.
Chapter 9 Bibliography
http://www.designlife-cycle.com/crayons/
https://prezi.com/m/ou-mbnfifudg/life-cycle-of-a-crayon/
https://www.google.com.ph/search?client=ms-android-
samsung&ei=xg3eWejGLsKg0gT1trbwBA&q=growth+of+candle&oq=growth+of+candle
&gs_l=mobile-gws-
serp.3..33i22i29i30k1.394054.405222.0.407642.21.20.0.6.6.0.355.3739.1j12j4j2.20.0....0...1.1j
4.64.mobile-gws-serp..2.19.2583.3..0j41j0i131k1j0i67k1j33i160k1.281.HpnSh94QwSw
