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DM Project Proposal

The document is a project proposal from a digital marketing group for a hair salon called Jawed Habib Salon in Ranchi, India. Their objectives are to design an efficient and cost-effective digital marketing campaign to increase customer engagement and generate more sales. Currently, the salon has a significant Facebook presence with over 5,900 likes and 6,000 followers, as well as an online presence on Just Dial and Google Maps. Their plan of action includes developing high-quality Facebook content, expanding to other channels like Twitter, setting up search engine marketing, using Facebook analytics, and launching contests and offers on Facebook to track performance.

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kenprakash
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58 views1 page

DM Project Proposal

The document is a project proposal from a digital marketing group for a hair salon called Jawed Habib Salon in Ranchi, India. Their objectives are to design an efficient and cost-effective digital marketing campaign to increase customer engagement and generate more sales. Currently, the salon has a significant Facebook presence with over 5,900 likes and 6,000 followers, as well as an online presence on Just Dial and Google Maps. Their plan of action includes developing high-quality Facebook content, expanding to other channels like Twitter, setting up search engine marketing, using Facebook analytics, and launching contests and offers on Facebook to track performance.

Uploaded by

kenprakash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Group Members-

Digital Marketing 2017-19


Section B, Group 06

PROJECT PROPOSAL
Selected Partner:
Jawed Habib Salon, Church Complex, Ranchi

Objective :

• Design an efficient and cost-effective digital marketing campaign for the partner
• Increase customer engagement and generate more sales using Digital Marketing
techniques

Current Scenario:
The salon currently has a significant presence on Facebook , with the page having
5900+ likes and 6000+ followers. Apart from Facebook, the partner also advertises online at
Just Dial and features on Google maps with positive review rating.

Plan of action:

• Support in development of high quality and relevant content to be shared with


followers of FB page will be the first priority keeping in mind the high number of
followers
• Enhancing reach of content by engaging in alternative marketing channels like
twitter, purple.com
• Setting up Search Engine Marketing to increase brand awareness and generate more
leads
• Using Facebook analytics to generate consumer insights
• Launching contests/ offers on FB by providing coupons and tracking the performance
of digital marketing initiatives

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