Scribd
Upload
123 views5 pages

A Dissertation On "Marketing Strategies Used by Hotel Business To Attract New Customers"

This document is a dissertation submitted by Maneesh Bhatia to Ramanand Institute of Pharmacy & Management in partial fulfillment of an MBA degree. It examines the marketing strategies used by hotel businesses to attract new customers. Maneesh conducted the research under the supervision of Dr. Mayank Gupta. The dissertation includes a declaration by Maneesh, an acknowledgement of those who assisted in the research, and a preface describing the purpose and importance of conducting practical research.

Uploaded by

Ritu Verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
123 views5 pages

A Dissertation On "Marketing Strategies Used by Hotel Business To Attract New Customers"

This document is a dissertation submitted by Maneesh Bhatia to Ramanand Institute of Pharmacy & Management in partial fulfillment of an MBA degree. It examines the marketing strategies used by hotel businesses to attract new customers. Maneesh conducted the research under the supervision of Dr. Mayank Gupta. The dissertation includes a declaration by Maneesh, an acknowledgement of those who assisted in the research, and a preface describing the purpose and importance of conducting practical research.

Uploaded by

Ritu Verma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

A Dissertation

on

“MARKETING STRATEGIES USED BY HOTEL BUSINESS

TO ATTRACT NEW CUSTOMERS”

Submitted in the partial fulfillment of the requirement for the award of


degree of
Master of Business Administration

(Affiliated To Uttrakhand Technical University Dehradun)


SESSION: 2016-2017

SUBMITTED BY : SUPERVISED BY:


MANEESH BHATIA Dr.MAYANK GUPTA
M.B.A(Marketing) (ASSOCIATE PROFESSOR)
R.I.P.M.

RAMANAND INSTITUTE OF PHARMACY & MANEGEMENT


HARIDWAR
(2016-2017)
DECLARATION
I, MANEESH BHATIA, studying in RAMANAND INSTITUTE OF PHARMACY & MANEGEMENT HARIDWAR do
hereby declare that this project titled “MARKETING STRATEGIES USED BY HOTEL BUSINESS TO
ATTRACT NEW CUSTOMERS”has been prepared by me, under the guidance of Dr Mayank Gupta
fulfillment for the requirement of two-year full time MBA course in RAMANAND INSTITUTE OF
PHARMACY & MANEGEMENT HARIDWAR I further declare that this report has not been submitted
earlier to any other University or Institute for the award of any degree or diploma.

Date: MANEESH BHATIA

Place:
ACKNOWLEDGEMENT

“Live as if your were to die tomorrow. Learn as if you were to live forever. – Gandhi”

The satisfaction and euphoria that accompany the successful completion of any task would be
incomplete without mentioning the people who made it possible, whose consistent guidance and
encouragement crowned the efforts with success.

I would consider it my privilege to express my gratitude and respect to Dr. Mayank Gupta for
having accorded me the opportunity to learn in their organization.

I cannot forget the contribution of the staff of RAMANAND INSTITUTE OF PHARMACY & MANAGEMENT
., as I troubled them through my queries at every stage of their work and I really appreciate the patience
with which they resolved my doubts amidst their busy schedule, I express my sincere thanks to all of them.

I would also like to thank our director MR DEEPAK KUMAR RAO , RAMANAND INSTITUTE OF
PHARMACY & MANAGEMENT & DR. MAYANK GUPTA(GUIDE) AND MR MANUJ UNIYAL
(DEPTT. HEAD)for their motivation & guidance, which were pivotal in the completion of the project.

MANEESH BHATIA

PREFACE
Practical knowledge is an important suffix to theoretical knowledge. One cannot merely depend upon

the theoretical knowledge. Classroom lectures make the fundamental concepts of management clear.

They also facilitate the learning of practical things. However to develop healthy managerial and

administrative skills potential managers, it is necessary that they combine their classroom learning with

real life project research plays a significant role in the curriculum of Business Management Courses.

Any science without its practical application or knowledge is considered to be unsystematic. Since

management is a developing science, the students of Management Degree courses are required to

undergo a Training in the first year of the course.

Thus for the fulfillment of the above requirement a training report was undertaken by me on the topic

““MARKETING STRATEGIES USED BY HOTEL BUSINESS TO ATTRACT NEW

CUSTOMERS””. The training was a good experience and helped me in widening my knowledge and

sharpening my managerial skills.

You might also like