PESTLE ANALYSIS TEMPLATE

PEST/ PESTLE Analysis on ___________________DishTV India Ltd. SWOT

SWOT Context ____________________ SWOT

Date of Analysis 26.07.2018

PESTLE Analysis factors Your notes Potential Impact: Implication and importance

The list below is just to get you About your H - High Time Type: Impact: Relative Importance:
started. Remember to put organization. M - Medium Frame:
these , and others that you add How might L - Low 0-6 Positive Increasing Critical
in the context of your U - Undetermined mths + >
organization or business. the factors 6-12 Negative
Important
listed on the mths -
Unchanged
For example if you are a small left impact 12-24
= Un-important
private company the your mths Unknown
behaviours of a Tesco or a large 24 +
business or mths
Decreasing
Unknown
international player may well
impact on you. part of the <
organization?
If you are a local authority, Unknown
government changes will
change your priorities. In the
NHS changes to treatments and
public attitudes will also impact
etc.

Political - SWOT

• Trading policies
• Funding, grants
and initiatives
• Home market
lobbying/pressure
groups

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 • International
pressure groups
• Wars and conflict
• Government policies
• Government term and
change
• Elections
• Inter-country
relationships/attitudes
• Terrorism
• Political trends
• Governmental leadership
• Government structures
• Internal political issues
• Shareholder/ stakeholder
needs/ demands
• ___________________
• ___________________
• ___________________
• ___________________
• ___________________

Economic - SWOT

• Home economy
situation
• Home economy trends
• Overseas economies
and trends
• General taxation issues
• Taxation changes
specific to
product/services
• Seasonality/weather

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 issues
• Market and trade cycles
• Specific
industry factors
• Market routes and
distribution trends
• Customer/end-
user drivers
• International
trade/monetary issues
• Disposable income
• Job
growth/unemployment
• Exchange rates
• Tariffs
• Inflation
• Interest and
exchange rates
• Consumer
confidence index
• Import/export ratios
• Production level
• Internal finance
• Internal cash flow
• ___________________
• ___________________
• ___________________
• ___________________
• ___________________

Social - SWOT

• Consumer attitudes
and opinions

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 • Media views
• Law changes affecting
social factors
• Brand, company,
technology image
• Consumer
buying patterns
• Major events and
influences
• Buying access
and trends
• Ethnic/religious factors
• Advertising
and publicity
• Ethical issues
• Demographics
(age, gender, race,
family size,)
• Lifestyle changes
• Population shifts
• Education
• Trends
• Fads
• Diversity
• Immigration/emigration
• Health
• Living standards
• Housing trends
• Fashion & role models
• Attitudes to work
• Attitudes to people
doing certain types
of work
• Leisure activities

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 • Occupations
• Earning capacity
• Staff attitudes
• Management style
• organizational culture
• Changes to education
system
• ___________________
• ___________________
• ___________________
• ___________________
• ___________________

Technological - SWOT

• Competing technology
development
• Research funding
• Associated/dependent
technologies
• Replacement
technology/solutions
• Maturity of technology
• Manufacturing maturity
and capacity
• Information and
communications
• Consumer buying
mechanisms/technolog
y
• Technology legislation
• Innovation potential
• Technology access,
licensing, patents

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 • Intellectual
property issues
• Global communications
• Inventions
• Innovations
• New discoveries
• Research
• Energy
uses/sources/fuels
• Communications
• Rate of obsolescence
• Health
(pharmaceutical,
equipment, etc.)
• Manufacturing
advances
• Information technology
• Internet
• Transportation
• Bio-tech

• Genetics
• Waste removal/recycling
• Email
• M-learning
• E-learning
• Collaboration tools
• Software changes
• RSI
• ___________________
• ___________________
• ___________________
• ___________________
• ___________________

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Additional split of information if doing a PESTLE analysis rather than a PEST analysis:

Legal - SWOT

• Current legislation
home market
• Future legislation
• European/international
legislation
• Regulatory bodies
and processes
• Environmenta
l regulations
• Employment law
• Consumer protection
• Industry-specific
regulations
• competitive regulations
• ___________________
• ___________________
• ___________________
• ___________________
• ___________________

Environmental - SWOT

• Ecological
• Environmental issues
o International o
National
o local
• Environmenta
l regulations
• Customer values

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 • Market values
• Stakeholder/
investor values
• Staff attitudes
• Management style
• organizational culture
• Staff morale
• Staff engagement
• Global factors
• EU based factors
• ___________________
• ___________________
• ___________________
• ___________________
• ___________________

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© [Link] 2006-2008