Ola Alfares

Through the “Looking Glass”

A journey through many lenses
Ola Al Fares is a Jordanian lawyer,
journalist, TV presenter, actress,
writer and a Global Brand
Ambassador. A modern woman in
the professional world, she is a
regional and international
personality.

She presented some of

the highest rated TV
programs in the most
popular TV channels in
She is L’Oreal Paris Brand the Arab World, created
Ambassador & Spokesman in the a number of important
Middle-East, the second most charitable organizations,
followed Jordanian on Twitter in the and attended various
Arab World. prestigious red carpet
events that include the
2016 Cannes Film
Festival.
In her personal life, she is an inspirational
model for women ,role model for Arab
youth and a dedicated humanitarian with
passion for positive change in her venture.

Her true passion has always been centered

around leaving a positive impact on Arab
youth and the community as a whole. She
also believes that nothing can stop a woman
with drive, talent and integrity from reaching
the dreams.

Join the journey so far and walk through the

many lenses of Ola Al Fares:
The Achiever, The Person,
The Professional, The Talent,
The Celebrity,
The Brand Ambassador,
The Influencer and The Style Icon.
LENS 1
THE ACHIEVER
Achievement has always
played a big role in Ola’s life
Achievement has always played a big role
in Ola’s life, It’s what pushed her to
graduate from high school at age 16 and
train as a TV reporter at 17,the youngest TV
reporter in the Arab world, according to
OK Magazine. After graduating from law
school at just 19, she continued with
journalism, becoming the youngest
presenter in the MBC Group and also the
most influential & elegant, as voted by
MBC viewers.

She is- literally- high achieving- the first

woman to descend Burj Khalifa proving
that there is no limit to what women can
achieve. She has won first class awards,
locally and globally .

She is also among the top most followed

personalities on social media in the Arab
World , using her reach as a social media
influencer to create real impact and
connections across the region.
LENS 2
THE PERSON
Ola the “person” through a “Looking Glass”
Inspirational & Role
Model for Youth
As an icon of the Arab World and
a social media influencer, she
connects deeply with Arab youth.
She believes that youth are the
future, and strives to be a role
model,
She is changing the direction of their lives and seeing it as both a responsibility and privilege to positively influence and inspire Arab youth through the
stories she covers, the initiatives she supports, and the positive approach is her attitude.
Empowering Women
Passion for justice and equality is
what inspired her to be a lawyer
and journalist
Throughout her career, she has advocated women’s rights, pushed women’s
roles in society, showcased the world how successful Arab women can be
when they put their minds to it.
Style Icon
For Ola , fashion is more than a look,
it’s a form of self-expression that can
inspire and raise the self-esteem of
women across the region. She gained
the title of “Fashion Icon” and has
been voted as the most fashionable
and elegant presenter on MBC
Style Icon
Ola was selected as top fashion & beauty influencers - August 2016.
BPG Cohn & Wolfe by YouGov survey

Top Fashion & beauty influencers

Huda Joelle Amina Nadya Lojain

Kattan Mardinian Shelbaya Hassan Omran
Ola Alfares
Why do people follow
Fashion & Beauty influencers

Like their fashin style 41%

They inspire their style 34%
Beautiful photographs 33%
 people feel their
purchasing decision People Follow
is influenced by
63% fashion and beauty
44% Fashion & Beauty
Influencers
influencers

BPG Cohn & Wolfe is a global communications & public relations firm renowned for its
breakthrough creativity, award-winning brand marketing and world-class digital & social
cohn&wolfe media campaigns. It is part of Young & Rubicam and part of WPP (Wire and Plastic Products)

YouGov YouGov is an international internet-based market research firm, headquartered in the UK,
What the world thinks with operations in Europe, North America, the Middle East and Asia-Pacific
Symbol for Success
Ola’s philosophy to success has
always been about staying true to
herself. Her intuition has always
been her guide to choosing the path
that’s right for her – both in her career
and the personal life she pursue. She
believes that passion, determination
and integrity are the only recipe to
creating a successful future.

Also Ola is a big believer that A

Positive Attitude Leads to Success
and Happiness
Humanitarian
Kindness and respect are very
important to Ola which is why
she made it a personal mission is
to give back to the less fortunate,
and she is dedicated to raising
awareness about social issues
through her position as an
influencer and a role model.
She also, collaborates with charity
initiatives like Zain Telecom’s
Corporate Social Responsibility
program, and created organizations
such as the Layan Group to help
refugees and people in need in Syria,
Lebanon and Africa.
LENS 3
THE PROFESSIONAL
Hard working journey
which was regognized
 mbc
Career
Ola’s professional media career started
in 2002 when she joined Al Arabia TV
as a reporter. Two years later, she
joined MBC Group as a presenter, and
worked on some of the region’s most
well-known programs including ‘MBC
in a Week” which a weekly program
covering social causes across the Arab
region and its top most viewed
programs on MBC channels.
Career highlights include:

• Presenting MBC in a Week

• Reporting Main News Bulletins on
Al Arabia TV Channel
• Presenting Dunia Al Malon
Al Arabia TV Channel
• Presenting Al Esrar
• Starring in Al Hareboon Men Almaut
• Presenting Altareeq Ela America
• Reporting the TV Evening Bulletin
• Special events coverage on MBC 1
Some of the conferences that she presented as Conferences:
a major session’s spokeswoman
• World Economic Forum "Davos"
• Arab Media Forum Dubai
• Senyar Conference "Australia”
• World Conference for people with disabilities in Qatar
• Tozeur forum for heritage and culture in Tunisia
• Forum to Protect Journalists in Jordan
• Forum fashionable women in Saudi Arabia
• Green Economy Forum in Dubai
• International Conference of the Union of Arab producers in Egypt
• Forum National Population Council, "media and population
education" in Yemen
• 19th International Conference on AIDS in Washington.
• International Women's Forum in India
• International Youth Conference - Health and Sports in Bahrain
• Jordanian expatriates first Conference - Jordan
• Kuwait Forum
• The athletic Media Women in Abu Dhabi
• Arab Media Forum - Media challenges and transformations in Kuwait
• International Youth Conference "UNICEF”
• World Summit for governments in Dubai
• Forum Kuwaiti Students' Union "London"
• Frankfurt Book Fair in Germany
• Independence Festival turnout in Jordan
Awards & Achievements Prominent Awards in her career include:

Doing what Ola loves • Awarded arab youth media forum’s most influential young personality (2009)
always comes with rewards • Voted as people’s choice for best Jordaninan media personality (2009)
.She was honored to have • Awarded Kuwait Journalists forum youth creator shield (2010)
her work recognized by the • Viewer’s choice for most influential & elegant MBC presenter (2010)
most prestigious entities in • Voted as Laha magazine’s most beautiful Arab TV presenter (2012)
the region and the world. • Most beautiful Arab news anchor on MBC (2012)
• Recipient of the prestigious ‘Model for jordanian successful youth’ award
from the jordanian embassy in the UAE (2011)
• Arab woman award in London(2015)
LENS 4
THE TALENT
Beyond being a TV personality,
she is an actor and writer.
ACTING
Beyond her extensive work as a TV personality, Ola played a
starring role in a highly respected, regionally celebrated
historic series that was broadcasted on MBC 1 during
Ramadan -2016The Red Tear-. The show was rated amongst
the top 4 Ramdan shows of 2016 according to IPSOS.
WRITING:

Pursuing her passions has

always helped her achieve
great balance in life. Her
writing skill set from writing
books, personal poetry and
news articles enabled her
to connect with a large
diversity of audience across
the region.
LENS 5
THE INTERNATIONAL
BRAND AMBASSADOR
A brand ambassador who is dynamic,
relatable, and known as a symbol of
elegance in the region
 Makeup

L’Oreal Paris Brand

Ambassador & Spokesman
in the Middle-East

One of the world’s most prestigious

beauty brands, L'Oréal Paris celebrates
the grace, confidence and elegance of
women everywhere. In order to truly
connect with the Arab female
demographic, they needed a brand
ambassador who is dynamic, relatable,
and known as a symbol of elegance in
the region: Ola with her passion for
feminine empowerment and status as a
style icon was a natural fit.
 Skin

The fruitful partnership has produced

stunning work in the form of advertising,
product releases, and exclusive events
across L'Oréal’s make-up and skin & hair
care products. The partnership also
helped bring Arab women closer to an
international brand and make L'Oréal an
even more valuable and profitable brand
in the regional market .

Hair
Because I’m Worth It.
Future Partnerships
As a young, modern, successful Arab woman with
a multi-facetted career and a vast range of interests
across media, culture, fashion, lifestyle, social
impact, and sports, Ola helps premium lifestyle
brands resonate and connect with audiences in a
more meaningful and credible way. With her insight
and influence in the region, she can also work with
brand strategy teams to fuse her brand to create
engaging content for the region.

With her extensive organic social media presence

in the Arab world, she enables high-end brands
reach regional and lavish youth-centric
demographics, intellectual women, high class
society resulting ingreater Return On Investment
and earned media value from their marketing and
PR efforts through a joint brand ambassadorship or
brand promotion partnership.
LENS 6
THE CELEBRITY
Walking the Red Carpet !
CANNES 2018
From exclusive red carpet events to celebrity meetings to high profile interviews and
magazine covers, she is part of the media world’s most coveted happenings.

• 1st Jordanian as an ambassador for L'Oreal Paris at Cannes Film Festival 2016
• Accompanied world-famous stars like Eva Longoria, Aishwarya Rai & Blake Lively
at various international events
• Attended Taiki Jordan Festival
• Attended Dubai International Film Festival Featured on the covers of Zaharat Al
Khaleej, Kul Al Usrah and Laha magazines
• Interviewed by top tier Arab TV and radio programs
Coverage in
top magazines
Arab celebrity 100
Forbes
Social media plays a huge role in the
strong, resonant connection Ola has in
the region. With strong followings from
various countries in the region on
popular platforms like Facebook, Twitter
and Instagram, her reach and engagement
rates are amongst the highest in the
region.

Combining this social media presence

and credible third person endorsements
with powerful brands creates valuable
opportunities in marketing, public
relations, and engagement with a regional
demographic that is interested in
everything from fashion & lifestyle to
social action and travel.
The demographic which engages
with her the most are active,
educated, aspiring Arab youths with
huge purchasing power who are
always looking for premium brands
to connect with them in a genuine
way. Ola’s following, in terms of
reach, interactions and engagement,
is completely authentic and organic
across Facebook, Twitter and
Instagram. Below are a few key
statistics.
Instagram
Profile Report
Aug 01, 2016 - Aug 23, 2016
Ola Alfares KPIs Overview

Followers Content Interactions

Total Followers Total Posts Total Interactions

4,500,000 40 923,173
Absolute Change in Followers Moving -7Day Average of Interactions per
1000 Followers Likes

73,324 15.38 911,268

Relative Change in Followers Moving -30Day Average of Interactions per
1000 Followers Comments

+ 2.66 % 16.66 11,905

 Ola Alfares Followers

Total Followers
Followers Overview
2,840,000
2,820,000 Total Followers
2,800,000
2,780,000 2,829,940
2,760,000
2,740,000 Change in Followers
2,720,000
73,324
Aug 11
Aug 01

Aug 02

Aug 03

Aug 05

Aug 06

Aug 07

Aug 08

Aug 09

Aug 10

Aug 12

Aug 13

Aug 14

Aug 15

Aug 16

Aug 17

Aug 18

Aug 19

Aug 20

Aug 21

Aug 22

Aug 23
Aug 04

Max Change of Followers

5,690
Tuesday Aug 2016,09

Avg Followers Change per Day

3,188.00
Arab celebrity 100
Forbes
 Ola Alfares Engagement

Daily Interactions Interactions Overview

120,000
100,000 Total Interactions
80,000
60,000 923,173
40,000
20,000
Max Interactions
0

106,310
Aug 01

Aug 02

Aug 03

Aug 05

Aug 06

Aug 07

Aug 08

Aug 09

Aug 10

Aug 11

Aug 12

Aug 13

Aug 15

Aug 16

Aug 17

Aug 18

Aug 19

Aug 20

Aug 21

Aug 22

Aug 23
Aug 04

Aug 14
Wednesday Aug 2016 ,17

Min Interactions
Distribution of Interactions
21,599
Monday Aug 2016 ,15
Interaction Type ٪ of Interactions # of Interactions

Likes 98.71 % 911k Avg Interactions per Day

Comments 1.29 % 11.9k 40,138

Demographics per country Sr
1
Country
Saudi Arabia
Count
42.84%
2 Iraq 10.28%
3 Jordan 6.76%
4 Egypt 6.56%
5 United Arab Emirates 4.51%
6 Morocco 2.19%
7 Kuwait 2.19%
8 Turkey 2.12%
9 United States of America 1.86%
10 Gaza Strip 1.79%
11 Oman 1.10%
12 Qatar 0.51%
13 Palestine 0.51%
14 Libya 0.51%
15 United Kingdom 0.51%
16 Yemen 0.51%
17 Spain 0.51%
18 Thailand 0.51%
19 Germany 0.51%
20 Lebanon 0.51%
21 Others 13.21%
Facebook
Page Report
Aug 01, 2016 - Aug 23, 2016
Ola Alfares KPIs Overview
Fans Content Interactions

Total Fans Page Posts Total Interactions

1,300,000 2 478
Absolute Change in Fans Moving 7-Day Average of Interactions per 1000 Fans Reactions

640 0.08 453

Relative Change in Fans Moving 30-Day Average of Interactions per 1000 Fans Comments

+ 0.08 % 0.16 24
Shares

1
User Posts

2
 Ola Alfares Fans

Total Fans Fans Overview

822,200
822,000 Total Fans
821,800
821,600
821,400 821,146
821,200
821,000
820,800 Change in Fans
820,600
640
Aug 01

Aug 02

Aug 03

Aug 05

Aug 06

Aug 07

Aug 08

Aug 09

Aug 10

Aug 11

Aug 12

Aug 13

Aug 15

Aug 16

Aug 17

Aug 18

Aug 19

Aug 20

Aug 21

Aug 22

Aug 23
Aug 04

Aug 14
Max Change of Fans

851
Monday Aug 2016 ,01

Avg Fan Change per Day

27.83
Ola Alfares Fans

Distribution of Fans Country Local Fans % of Fans Base Growth % of Growth

Egypt 440,797 54.18 % -598 -0.14 %

Tunisia 49,801 6.12 % -6 -0.01 %

Morocco 46,958 5.77 % -62 -0.13 %

Jordan 46,368 5.70 % 1,523 3.40 %

Algeria 44,310 5.45 % -188 -0.42 %

Saudi Arabia 30,483 3.75 % -224 -0.73 %

Iraq 27,646 3.40 % -15 -0.05 %

Palestine 18,894 2.32 % 65 0.35 %

Syria 15,552 1.91 % -54 -0.35 %

Other 92,781 11.40 % 23 -0.05 %

 Ola Alfares Engagement
Daily Interactions
300
Interactions Overview
250
200
150 Total Interactions
100
50 478
0
Aug 01

Aug 02

Aug 03

Aug 05

Aug 06

Aug 07

Aug 08

Aug 09

Aug 10

Aug 11

Aug 12

Aug 13

Aug 15

Aug 16

Aug 17

Aug 18

Aug 19

Aug 20

Aug 21

Aug 22

Aug 23
Aug 04

Aug 14
Max Interactions

282
Monday Aug 2016 ,01

Distribution of Interactions
Min Interactions
Interaction Type % of Interactions # of Interactions
196
Thursday Aug 2016 ,04
Reactions 94.77 % 453

Comments 5.02 % 24 Avg Interactions per Day

Shares 0.21 % 1 21
Twitter
Profile Report
Aug 01, 2016 - Aug 23, 2016
Ola Alfares KPIs Overview
Followers Content Interactions

Total Followers Profile Tweets Total Interactions

5,100,000 13 7,687
Absolute Change in Followers Moving 7-Day Average of Interactions per 1000 Followers Likes

24,551 0.14 4,801

Relative Change in Followers Moving 30-Day Average of Interactions per 1000 Followers Replies

+ 0.89 % 0.30 508

Retweets

2,378
Mentions

2,080
 Ola Alfares Followers

Total Followers Followers Overview

2,800,000
Total Followers
2,790,000
2,780,000
2,770,000
2,794,798
2,760,000
Change in Followers
2,750,000
24,551
Aug 01

Aug 02

Aug 03

Aug 05

Aug 06

Aug 07

Aug 08

Aug 09

Aug 10

Aug 11

Aug 12

Aug 13

Aug 15

Aug 16

Aug 17

Aug 18

Aug 19

Aug 20

Aug 21

Aug 22

Aug 23
Aug 04

Aug 14
Max Change of Followers

1,467
Saturday Aug 2016 ,06

Avg Followers Change per Day

1,067.43
 Ola Alfares Engagement
Daily Interactions Interactions Overview
2,500
2,000 Total Interactions
1,500
1,000
7,687
500
Max Interactions
0

1,979

Aug 11
Aug 01

Aug 02

Aug 03

Aug 05

Aug 06

Aug 07

Aug 08

Aug 09

Aug 10

Aug 12

Aug 13

Aug 15

Aug 16

Aug 17

Aug 18

Aug 19

Aug 20

Aug 21

Aug 22

Aug 23
Aug 04

Aug 14
Thursday Aug 2016 ,18

Min Interactions
Distribution of Interactions
165
Monday Aug 2016 ,22
Interaction Type % of Interactions # of Interactions

Retweets 30.94 % 2.4k Avg Interactions per Day

Replies 6.61 % 508 334

Likes 62.46 % 4.8k
LENS 7
THE SOCIAL MEDIA
INFLUENCER
Reach and engagement rates are
amongst the highest in the region