CASE STUDY FOR PATANJALI AYURVED
1. Summary
Patanjali Ayurved has started its FMCG expansion in form of dealership and
distributorship channels across the country and expects wider growth in overseas
distribution as well.
Patanjali Ayurved Ltd has achieved a tremendous presence around the globe and
throughout India in a very small time since its inception in 2006. We have more
than 47000 retail counters, 3500 distributors, multiple warehouses in 18 states and
proposed factories in 6 states.
With a growth rate of 130%, the Patanjali Group is planning to make a foray into major
global markets. As the group is already present in markets like the US, Canada, the UK,
Russia, Dubai and some European countries, it is willing to spread its wings wider and
farther.
Their manufacturing units process consumables like food items, medicines etc. These
are made available to consumers through a wide network of Authorized Patanjali Stores
and retails shops.
Their efforts in the sectors of social welfare, health, philosophy and spirituality are
guided by their values. They consider ‘guru satta’ and ‘bhagwat satta’ above everything
else. They believe in optimum utilization of their capabilities for the betterment of the
society. Their functionality and concepts make them a distinguished organization.
Their increasing processing units, retail outlets across the nation and the flourishing
sale-profit figures illustrate their glorious journey so far. Their consistency in growth and
expansion is due to the ever-increasing trust.
To digitalize the program of sales and distribution we have to gone through the
management system which has different modules for each and every department.
The inventory feature for sales & distribution management system is as follows:-
Inventory levels and consumption
1. Stock Management
2. Consumption volume, rate and sales price
3. Reconcile Physical Inventory with POS Inventory
Inventory Status
1. Total stock on hand
2. Available/Unavailable stock on hand
3. In Transit
4. On Order
5. Stock locations in store
6. Received today
Pricing
1. Current and Regular Retail Price
2. Price Status – Clearance, Promotional
3. Promotional type
4. Price History
Purchasing
1. Dates of purchases and delivery, quantity and purchase price
2. Alerts to rotate/use stock
3. Cost controls are critically important
Theft
1. Shrinkage => theft of product
2. User ID management
2. About Client
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and
headquarters are located in the industrial area of Haridwar while the registered office is
located at Delhi. The company manufactures mineral and herbal products. It also has
manufacturing units in Nepal under the trademark Nepal Gramudhyog and imports
majority of herbs in India from Himalayas of Nepal. According to CLSA and HSBC,
Patanjali is the fastest growing FMCG company in India. It is valued at ₹30
billion (US$450 million) and some predict revenues of ₹5,000 crore (US$740 million) for
the fiscal 2015–16.
Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016. Patanjali also
sells its products online and is planning to open outlets at railway stations and
airports. Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's Future
Group on 9 October 2015.
As per the tie-up with Future Group, all the consumer products of Patanjali will be
available for the direct sale in Future Group outlets. Patanjali Ayurveda products are
also available in modern trade stores including Reliance retail, hyper city and Star
Bazaar apart from online channels. Patanjali Ayurved, co-founded by yoga guru
Ramdev, is targeting Rs 10,000-crore revenue in 2016-17, after sales grew 150 per cent
in the previous financial year to Rs 5,000 crore.
Patanjali Ayurved has also started its FMCG expansion in form of dealership and
distributorship channels across the country and expects wider growth in overseas
distribution as well.
3. Key Features
Decreased service time
Order Accuracy
Security of Cash Transactions and Internal Auditing Functions
Reduced training burden
Performance control
Sales Reporting
4. Technology Used
S. No. Open Source Software Stack
1 jUnit/ JSPUnit Test Framework
2 Eclipse IDE Java/ J2EE (jdk v8)
3 Jboss EAP/ Apache TomEE Application Server
4 PostgreSQL latest version (v 9.4.5)
5 Apache web server
6 JBOSS MQ
7 API Integration
